{"id":16337,"date":"2023-10-30T14:02:09","date_gmt":"2023-10-30T07:02:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16337"},"modified":"2023-12-04T14:49:01","modified_gmt":"2023-12-04T07:49:01","slug":"thi-truong-cham-soc-suc-khoe-nam-gioi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-truong-cham-soc-suc-khoe-nam-gioi\/","title":{"rendered":"Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe nam gi\u1edbi 2023-2030"},"content":{"rendered":"<p>B\u1ea1n \u0111\u00e3 suy ngh\u0129 v\u1ec1 c\u00e1ch k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a ph\u00e1i m\u1ea1nh ch\u01b0a? N\u1ebfu b\u1ea1n ch\u01b0a xem h\u1ecd l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau quan tr\u1ecdng trong <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-chien-luoc-marketing-hieu-qua-cho-startups\/\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> c\u1ee7a b\u1ea1n, sau khi \u0111\u1ecdc b\u00e1o c\u00e1o n\u00e0y, b\u1ea1n c\u00f3 l\u1ebd s\u1ebd mu\u1ed1n thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3.<\/p>\n<p>Theo m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u tr\u00ean to\u00e0n c\u1ea7u, k\u1ec3 t\u1eeb th\u1eddi \u0111i\u1ec3m b\u00f9ng ph\u00e1t \u0111\u1ea1i d\u1ecbch, 64% nam gi\u1edbi \u0111\u00e3 t\u1eadp trung m\u1ea1nh m\u1ebd h\u01a1n v\u00e0o vi\u1ec7c quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 th\u1ec3 ch\u1ea5t, so v\u1edbi 56% ph\u1ee5 n\u1eef. H\u1ecd \u0111\u00e3 chuy\u1ec3n t\u1eeb vi\u1ec7c t\u1eadp th\u1ec3 d\u1ee5c v\u00e0 tham gia th\u01b0\u1eddng xuy\u00ean t\u1ea1i c\u00e1c ph\u00f2ng t\u1eadp cho \u0111\u1ebfn vi\u1ec7c theo \u0111u\u1ed5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1ed5ng th\u1ec3 v\u00e0 \u01b0u ti\u00ean vi\u1ec7c ch\u0103m s\u00f3c b\u1ea3n th\u00e2n. Nam gi\u1edbi \u0111\u00e3 t\u1ea1o ra m\u1ed9t t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ed1i v\u1edbi ng\u00e0nh y t\u1ebf v\u00e0 th\u1ec3 ch\u1ea5t trong n\u0103m qua, v\u00e0 h\u1ecd \u0111ang \u0111\u1eb7t s\u1ee9c kh\u1ecfe l\u00ean h\u00e0ng \u0111\u1ea7u tr\u00ean nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau.<\/p>\n<p>C\u00f9ng DTM Consulting theo d\u00f5i chi ti\u1ebft v\u1ec1 <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-insight-khach-hang\/\">xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/a> v\u00e0 h\u00e0nh vi, <a href=\"https:\/\/dtmconsulting.vn\/en\/thau-hieu-insights\/\">th\u1ea5u hi\u1ec3u insight kh\u00e1ch h\u00e0ng<\/a> trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe nam gi\u1edbi<\/p>\n<h2><strong>Xu h\u01b0\u1edbng t\u1eadp th\u1ec3 d\u1ee5c<\/strong><\/h2>\n<p>B\u1ea1n c\u00f3 bi\u1ebft nam gi\u1edbi v\u00e0 ph\u1ee5 n\u1eef c\u00f3 ti\u00eau ch\u00ed v\u00e0 \u0111\u1ed9ng c\u01a1 ri\u00eang bi\u1ec7t khi h\u1ecd quy\u1ebft \u0111\u1ecbnh t\u1eadp th\u1ec3 d\u1ee5c?<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, nam gi\u1edbi th\u01b0\u1eddng \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i, kh\u1ecfe m\u1ea1nh, c\u00e2n \u0111\u1ed1i v\u00e0 duy tr\u00ec s\u1ee9c kh\u1ecfe l\u00e2u d\u00e0i. Ng\u01b0\u1ee3c l\u1ea1i, ph\u1ee5 n\u1eef th\u01b0\u1eddng t\u1eadp th\u1ec3 d\u1ee5c \u0111\u1ec3 ki\u1ec3m so\u00e1t c\u00e2n n\u1eb7ng, t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i, v\u00e0 c\u1ea3i thi\u1ec7n tinh th\u1ea7n.<\/p>\n<h3>Nam gi\u1edbi \u01b0u ti\u00ean v\u00e0 \u01b0a chu\u1ed9ng \u0111\u1ebfn c\u00e1c ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c v\u00e0 th\u1ec3 h\u00ecnh<\/h3>\n<p>Nam gi\u1edbi th\u01b0\u1eddng t\u1eadp th\u1ec3 d\u1ee5c t\u1ea1i c\u00e1c ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c v\u00e0 ph\u00f2ng t\u1eadp h\u00ecnh nhi\u1ec1u h\u01a1n ph\u1ee5 n\u1eef. 52% nam gi\u1edbi t\u1eadp th\u1ec3 d\u1ee5c \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n \u1edf ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c, so v\u1edbi ch\u1ec9 31% ph\u1ee5 n\u1eef. Th\u1eadm ch\u00ed, 40% nam gi\u1edbi t\u1eadp th\u1ec3 d\u1ee5c \u00edt nh\u1ea5t m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n \u1edf ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c, so v\u1edbi ch\u1ec9 21% ph\u1ee5 n\u1eef.<\/p>\n<p>Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 vi\u1ec7c \u0111\u1ebfn ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c ho\u1eb7c ph\u00f2ng t\u1eadp h\u00ecnh, \u0111a s\u1ed1 nam gi\u1edbi cho bi\u1ebft h\u1ecd v\u1eabn duy tr\u00ec t\u1eadp th\u1ec3 d\u1ee5c t\u1ea1i c\u00f9ng m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m nh\u01b0 tr\u01b0\u1edbc khi d\u1ecbch COVID-19 b\u00f9ng ph\u00e1t. C\u00f3 m\u1ed9t ph\u1ea7n nh\u1ecf thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd, v\u00e0 \u0111\u00f3 l\u00e0 h\u1ecd \u0111\u00e3 th\u1eed c\u00e1c l\u1edbp h\u1ecdc ho\u1eb7c b\u00e0i t\u1eadp m\u1edbi m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y h\u1ecd ch\u01b0a t\u1eebng tr\u1ea3i nghi\u1ec7m.<\/p>\n<h4>B\u00e0i h\u1ecdc, l\u01b0u \u00fd cho doanh nghi\u1ec7p<\/h4>\n<p>N\u1ebfu b\u1ea1n \u0111ang qu\u1ea3n l\u00fd m\u1ed9t doanh nghi\u1ec7p t\u1eadp th\u1ec3 d\u1ee5c ho\u1eb7c ph\u00f2ng t\u1eadp h\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 \u01b0a th\u00edch c\u1ee7a nam gi\u1edbi b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 v\u00e0 l\u1edbp h\u1ecdc ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n.<\/p>\n<p>L\u01b0u \u00fd r\u1eb1ng nam gi\u1edbi \u0111ang t\u00ecm ki\u1ebfm c\u00e1c b\u00e0i t\u1eadp luy\u1ec7n hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c l\u1edbp t\u1eadp th\u1ec3 d\u1ee5c v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp luy\u1ec7n m\u00e0 b\u1ea1n cung c\u1ea5p l\u00e0 hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd. T\u1ea1o n\u1ed9i dung gi\u1ea3i th\u00edch, ch\u1eb3ng h\u1ea1n th\u00f4ng qua b\u00e0i vi\u1ebft tr\u00ean blog ho\u1eb7c video h\u01b0\u1edbng d\u1eabn, c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft nh\u1eefng m\u1ed1i lo s\u1ee3 v\u00e0 nhu c\u1ea7u th\u00f4ng tin c\u1ee7a h\u1ecd.<\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-dich-vu-y-te-cham-soc-suc-khoe\/\">Chi\u1ebfn l\u01b0\u1ee3c Marketing d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho ph\u00f2ng kh\u00e1m\/b\u1ec7nh vi\u1ec7n \u2013 H\u01b0\u1edbng d\u1eabn chi ti\u1ebft<\/a><\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-14580 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-300x169.jpg\" alt=\"kinh doanh, marketing d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe\" width=\"300\" height=\"169\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-1024x576.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-1200x675.jpg 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe.jpg 1360w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><strong>Nam gi\u1edbi t\u1eadp th\u1ec3 d\u1ee5c nhi\u1ec1u h\u01a1n v\u00e0 y\u00eau th\u00edch c\u1ea3 t\u1eadp luy\u1ec7n tr\u1ef1c ti\u1ebfp v\u00e0 \u1ea3o<\/strong><\/h3>\n<p>B\u00e1o c\u00e1o <a href=\"https:\/\/www.mindbodyonline.com\/business\/education\/blog\/2021-mindbody-wellness-index-everything-you-need-know\" target=\"_blank\" rel=\"noopener\"><strong>Ch\u1ec9 s\u1ed1 S\u1ee9c kh\u1ecfe T\u00e2m tr\u00ed<\/strong><\/a> ti\u1ebft l\u1ed9 r\u1eb1ng nam gi\u1edbi \u0111ang t\u1eadp luy\u1ec7n nhi\u1ec1u h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi ph\u1ee5 n\u1eef (ho\u1eb7c h\u1ecd n\u00f3i nh\u01b0 v\u1eady). 79% nam gi\u1edbi t\u1eadp th\u1ec3 d\u1ee5c m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n tr\u1edf l\u00ean (so v\u1edbi 67% ph\u1ee5 n\u1eef) v\u00e0 51% t\u1eadp th\u1ec3 d\u1ee5c ba l\u1ea7n m\u1ed9t tu\u1ea7n tr\u1edf l\u00ean (so v\u1edbi 39% ph\u1ee5 n\u1eef).<\/p>\n<p>M\u00f4 h\u00ecnh th\u1ec3 d\u1ee5c k\u1ebft h\u1ee3p gi\u1eefa online v\u00e0 offline v\u1eabn ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i. Cho d\u00f9 \u0111\u00f3 l\u00e0 bu\u1ed5i t\u1eadp luy\u1ec7n \u1ea3o hay tr\u1ef1c ti\u1ebfp. Khi ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c m\u1edf c\u1eeda tr\u1edf l\u1ea1i, 68% nam gi\u1edbi d\u1ef1 \u0111\u1ecbnh t\u1eadp th\u1ec3 d\u1ee5c t\u1ea1i nh\u00e0 v\u00e0 tr\u1ef1c ti\u1ebfp t\u1ea1i ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c ho\u1eb7c studio. 49% nam gi\u1edbi n\u00f3i r\u1eb1ng h\u1ecd h\u00e0i l\u00f2ng ho\u1eb7c r\u1ea5t h\u00e0i l\u00f2ng v\u1edbi m\u1ee9c \u0111\u1ed9 th\u1ec3 l\u1ef1c c\u1ee7a h\u1ecd; ch\u1ec9 27% ph\u1ee5 n\u1eef n\u00f3i nh\u01b0 v\u1eady.<\/p>\n<p>Khi\u00a0 \u0111\u01b0\u1ee3c h\u1ecfi \u0111i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y nam gi\u1edbi \u0111\u1ebfn v\u1edbi ph\u00f2ng t\u1eadp, ch\u00fang t\u00f4i h\u1ecfi nam gi\u1edbi \u0111i\u1ec1u g\u00ec s\u1ebd gi\u00fap h\u1ecd v\u01b0\u1ee3t qua \u0111i\u1ec1u n\u00e0y v\u00e0 \u0111\u1ebfn ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c \u0111\u1ec3 t\u1eadp th\u1ec3 d\u1ee5c, c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi h\u00e0ng \u0111\u1ea7u l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c v\u00f3c d\u00e1ng \u0111\u1eb9p h\u01a1n tr\u01b0\u1edbc ti\u00ean v\u00e0 th\u1ea5y c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi gi\u1ed1ng h\u1ecd h\u01a1n khi qu\u1ea3ng b\u00e1 ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c ho\u1eb7c studio.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5480 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/video-mkt.png\" alt=\"\" width=\"974\" height=\"379\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/video-mkt.png 974w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/video-mkt-300x117.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/video-mkt-768x299.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/video-mkt-600x233.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/video-mkt-260x101.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/video-mkt-50x19.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/04\/video-mkt-150x58.png 150w\" data-sizes=\"(max-width: 974px) 100vw, 974px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 974px; --smush-placeholder-aspect-ratio: 974\/379;\" \/><\/p>\n<h4><strong>L\u1eddi khuy\u00ean, l\u01b0u \u00fd cho doanh nghi\u1ec7p<\/strong><\/h4>\n<p>V\u00ec nam gi\u1edbi t\u1eadp th\u1ec3 d\u1ee5c th\u01b0\u1eddng xuy\u00ean h\u01a1n so v\u1edbi ph\u1ee5 n\u1eef, h\u1ecd ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n. \u0110\u1ec3 duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd, chi\u1ebfn d\u1ecbch marketing v\u00e0 CRM c\u1ee7a b\u1ea1n c\u1ea7n t\u1eadp trung \u0111\u1eb7c bi\u1ec7t v\u00e0o nam gi\u1edbi.<\/p>\n<h3><strong>\u0110\u00e0n \u00f4ng t\u1eadp th\u1ec3 d\u1ee5c \u1ea3o nhi\u1ec1u h\u01a1n ph\u1ee5 n\u1eef khi\u1ebfn h\u1ecd kh\u00e1m ph\u00e1 c\u00e1c b\u00e0i t\u1eadp m\u1edbi<\/strong><\/h3>\n<p>N\u00f3i chung, nam gi\u1edbi kh\u00f4ng ch\u1ec9 t\u1eadp th\u1ec3 d\u1ee5c nhi\u1ec1u h\u01a1n m\u00e0 h\u1ecd c\u0169ng tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ec3 d\u1ee5c \u1ea3o nhi\u1ec1u h\u01a1n so v\u1edbi ph\u1ee5 n\u1eef. Ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e1t hi\u1ec7n r\u1eb1ng 44% nam gi\u1edbi s\u1eed d\u1ee5ng c\u00e1c b\u00e0i t\u1eadp ph\u00e1t tr\u1ef1c ti\u1ebfp nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u00f3i quen \u1ee9ng ph\u00f3 v\u1edbi \u0111\u1ea1i d\u1ecbch COVID-19, so v\u1edbi 31% ph\u1ee5 n\u1eef. Ngo\u00e0i ra, 45% nam gi\u1edbi s\u1eed d\u1ee5ng c\u00e1c b\u00e0i t\u1eadp video \u0111\u00e3 ghi s\u1eb5n (t\u01b0\u01a1ng t\u1ef1 37% ph\u1ee5 n\u1eef), v\u00e0 43% nam gi\u1edbi s\u1eed d\u1ee5ng wifi v\u00e0 thi\u1ebft b\u1ecb t\u1eadp th\u1ec3 d\u1ee5c t\u1ea1i nh\u00e0 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i bluetooth, trong khi ch\u1ec9 c\u00f3 23% ph\u1ee5 n\u1eef l\u00e0m nh\u01b0 v\u1eady.<\/p>\n<p>C\u00e1c l\u1edbp th\u1ec3 d\u1ee5c \u1ea3o \u0111\u00e3 m\u1edf ra m\u1ed9t c\u01a1 h\u1ed9i m\u1edbi cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng c\u00f3 ni\u1ec1m \u0111am m\u00ea v\u1edbi th\u1ec3 d\u1ee5c. \u0110\u00e2y cung c\u1ea5p cho h\u1ecd c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1eed nghi\u1ec7m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u1edbi. Trong th\u1eddi gian di\u1ec5n ra \u0111\u1ea1i d\u1ecbch COVID-19, 57% nam gi\u1edbi \u0111\u00e3 th\u1eed c\u00e1c lo\u1ea1i h\u00ecnh t\u1eadp luy\u1ec7n nh\u00f3m m\u1edbi th\u00f4ng qua c\u00e1c bu\u1ed5i ph\u00e1t tr\u1ef1c ti\u1ebfp ho\u1eb7c video ghi s\u1eb5n v\u00e0 h\u1ecd d\u1ef1 \u0111\u1ecbnh ti\u1ebfp t\u1ee5c tham gia v\u00e0o nh\u1eefng l\u1edbp t\u1eadp luy\u1ec7n nh\u00f3m n\u00e0y.<\/p>\n<p>Ngay c\u1ea3 khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng tr\u1edf l\u1ea1i, c\u00f3 \u0111\u1ebfn 25% nam gi\u1edbi d\u1ef1 \u0111\u1ecbnh ti\u1ebfp t\u1ee5c t\u1eadp th\u1ec3 d\u1ee5c th\u00f4ng qua c\u00e1c video theo y\u00eau c\u1ea7u nhi\u1ec1u h\u01a1n (so v\u1edbi 20% \u1edf ph\u1ee5 n\u1eef). Ngo\u00e0i ra, 26% nam gi\u1edbi s\u1ebd ti\u1ebfp t\u1ee5c tham gia v\u00e0o c\u00e1c bu\u1ed5i t\u1eadp ph\u00e1t tr\u1ef1c ti\u1ebfp nhi\u1ec1u h\u01a1n sau khi \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u00eam ch\u1ee7ng (so v\u1edbi 21% \u1edf n\u1eef gi\u1edbi). 57% nam gi\u1edbi s\u1eed d\u1ee5ng video theo y\u00eau c\u1ea7u v\u00e0 ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c cho bi\u1ebft c\u00e1c b\u00e0i t\u1eadp \u1ea3o s\u1ebd b\u1ed5 sung cho c\u00e1c bu\u1ed5i t\u1eadp tr\u1ef1c ti\u1ebfp (so v\u1edbi 46% ph\u1ee5 n\u1eef), v\u00e0 53% ng\u01b0\u1eddi d\u00f9ng ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c\/\u1ea3o tr\u1ef1c ti\u1ebfp cho bi\u1ebft n\u00f3 s\u1ebd b\u1ed5 sung cho c\u00e1c bu\u1ed5i t\u1eadp tr\u1ef1c ti\u1ebfp (45% n\u1eef).<\/p>\n<p>Khi n\u00f3i \u0111\u1ebfn c\u00e1c l\u1edbp th\u1ec3 d\u1ee5c \u1ea3o, m\u1ee9c gi\u00e1, kh\u1ea3 n\u0103ng tham gia v\u00e0o tr\u1ea3i nghi\u1ec7m m\u1edbi, v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c b\u00e0i t\u1eadp r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nam gi\u1edbi. H\u1ecd c\u00f3 xu h\u01b0\u1edbng tham gia v\u00e0o nhi\u1ec1u l\u1edbp t\u1eadp th\u1ec3 d\u1ee5c h\u01a1n so v\u1edbi ph\u1ee5 n\u1eef, v\u00e0 81% nam gi\u1edbi cho bi\u1ebft r\u1eb1ng vi\u1ec7c tr\u1ea3i nghi\u1ec7m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u1edbi r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00f3i quen t\u1eadp th\u1ec3 d\u1ee5c \u1ea3o c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch t\u1ea1i sao h\u1ecd s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng th\u1ee9c t\u1eadp th\u1ec3 d\u1ee5c m\u1edbi.<\/p>\n<p><strong>&gt; B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/hanh-vi-khach-hang-nguoi-tieu-dung-nganh-y-te\/\">H\u00e0nh vi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14579 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe.png\" alt=\"marketing d\u1ecbch v\u1ee5 y t\u1ebf, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe\" width=\"780\" height=\"335\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe.png 780w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-300x129.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-768x330.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-260x112.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-50x21.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/marketing-dich-vu-y-te-cham-soc-suc-khoe-150x64.png 150w\" data-sizes=\"(max-width: 780px) 100vw, 780px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 780px; --smush-placeholder-aspect-ratio: 780\/335;\" \/><\/p>\n<h4><strong>L\u1eddi khuy\u00ean, l\u01b0u \u00fd cho doanh nghi\u1ec7p<\/strong><\/h4>\n<p>\u0110\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a ph\u00e1i m\u1ea1nh, vi\u1ec7c cung c\u1ea5p gi\u00e1 c\u1ea3 c\u1ea1nh tranh cho c\u00e1c l\u1edbp h\u1ecdc l\u00e0 r\u1ea5t quan tr\u1ecdng, b\u1edfi v\u00ec gi\u00e1 c\u1ea3 th\u01b0\u1eddng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi nam gi\u1edbi. H\u00e3y th\u1eed s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi th\u00f4ng qua c\u00e1c \u01b0u \u0111\u00e3i gi\u1edbi thi\u1ec7u v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 ph\u00fat cu\u1ed1i. V\u00ec nam gi\u1edbi th\u00edch t\u1eadp th\u1ec3 d\u1ee5c t\u1ea1i nh\u00e0 ngo\u00e0i vi\u1ec7c \u0111\u1ebfn ph\u00f2ng t\u1eadp c\u1ee7a b\u1ea1n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ecdn th\u00e0nh vi\u00ean k\u1ebft h\u1ee3p \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1eadp th\u1ec3 d\u1ee5c tr\u1ef1c ti\u1ebfp ho\u1eb7c ti\u1ebfp t\u1ee5c th\u00f3i quen t\u1ea1i nh\u00e0 c\u1ee7a h\u1ecd. N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, h\u00e3y t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng N\u1ec1n t\u1ea3ng S\u1ee9c kh\u1ecfe \u1ea2o c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng v\u00e0 kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n<p>Hi\u1ec7n t\u1ea1i, nam gi\u1edbi \u0111ang tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1edbi n\u00ean kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn h\u1ecd cao h\u01a1n bao gi\u1edd h\u1ebft. H\u00e3y xem x\u00e9t c\u00e1ch thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd th\u00f4ng qua vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c tr\u1ea3i nghi\u1ec7m m\u1edbi trong chi\u1ebfn l\u01b0\u1ee3c marketing M\u1ed9t c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a b\u1ea1n m\u1eddi b\u1ea1n nam, gia \u0111\u00ecnh, \u0111\u1ed1i t\u00e1c ho\u1eb7c th\u1eadm ch\u00ed \u0111\u1ed3ng nghi\u1ec7p tham gia c\u00f9ng h\u1ecd v\u00e0o c\u00e1c l\u1edbp h\u1ecdc.<\/p>\n<p>Tham kh\u1ea3o th\u00eam\u00a0<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">D\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng<\/a>\u00a0c\u1ee7a DTM Consuslting n\u1ebfu b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng ph\u1ee5c v\u1ee5 cho ph\u00e1t tri\u1ec3n v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111\u00e3 suy ngh\u0129 v\u1ec1 c\u00e1ch k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a b\u1ea1n trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a ph\u00e1i m\u1ea1nh ch\u01b0a? N\u1ebfu b\u1ea1n ch\u01b0a xem h\u1ecd l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n, sau khi \u0111\u1ecdc b\u00e1o c\u00e1o n\u00e0y, b\u1ea1n c\u00f3 [&hellip;]<\/p>","protected":false},"author":20,"featured_media":16343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656,651],"class_list":["post-16337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16337"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16337\/revisions"}],"predecessor-version":[{"id":16665,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16337\/revisions\/16665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16343"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}