{"id":16303,"date":"2023-10-27T14:11:26","date_gmt":"2023-10-27T07:11:26","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16303"},"modified":"2023-10-28T10:04:27","modified_gmt":"2023-10-28T03:04:27","slug":"nguyen-nhan-khien-thuong-hieu-that-bai-2","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nguyen-nhan-khien-thuong-hieu-that-bai-2\/","title":{"rendered":"Nguy\u00ean nh\u00e2n khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u th\u1ea5t b\u1ea1i? B\u00e0i h\u1ecdc t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u\/t\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u – Ph\u1ea7n 2"},"content":{"rendered":"

Nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty<\/strong><\/h2>\n

N\u1ebfu b\u1ea1n \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c \u0111\u1ea3m nh\u1eadn vai tr\u00f2 qu\u1ea3n l\u00fd c\u00f4ng ty thay v\u00ec t\u1ef1 l\u00e0m, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 t\u00ecnh y\u00eau v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n, c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a n\u00f3, gi\u1ed1ng nh\u01b0 b\u1ea1n. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 cam k\u1ebft t\u1eeb m\u1ed9t ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u \u1edf v\u1ecb tr\u00ed quy\u1ebft \u0111\u1ecbnh.<\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, c\u00f3 uy t\u00edn th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ed1i ph\u00f3 v\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd k\u00e9m hi\u1ec7u qu\u1ea3 m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu, kh\u00f4ng c\u00f3 l\u1ecbch s\u1eed uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, vi\u1ec7c ph\u1ee5c h\u1ed3i sau khi x\u1ea3y ra sai l\u1ea7m qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n nhi\u1ec1u.<\/p>\n

\u0110\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro c\u1ee7a c\u00e1c v\u1ee5 t\u00ecnh ngh\u0129a PR x\u1ea3y ra do c\u00e1c quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd g\u00e2y ra, qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng c\u1ea7n d\u1ef1a tr\u00ean nhi\u1ec1u h\u01a1n ch\u1ec9 k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m. Ng\u01b0\u1eddi m\u00e0 b\u1ea1n tuy\u1ec3n d\u1ee5ng c\u1ea7n tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 t\u00f4n tr\u1ecdng nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3. H\u1ecd c\u1ea7n l\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 Nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/p>\n

\u0110\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c x\u1eed l\u00fd c\u00e1c scandal ho\u1eb7c khi\u1ebfu n\u1ea1i<\/h2>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a hi\u1ec7n nay, ch\u00fang ta d\u1ec5 d\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c l\u1eddi ch\u1ec9 tr\u00edch v\u00e0 khi\u1ebfu n\u1ea1i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n bao gi\u1edd h\u1ebft. Tr\u01b0\u1edbc \u0111\u00e2y, khi c\u00f3 khi\u1ebfu n\u1ea1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng g\u1eedi tr\u1ef1c ti\u1ebfp t\u1edbi c\u00f4ng ty, th\u1eadm ch\u00ed m\u1ed9t c\u00e1ch ri\u00eang t\u01b0. M\u1ecdi ng\u01b0\u1eddi ch\u1ec9 c\u00f3 th\u1ec3 than phi\u1ec1n v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u \u00edt khi b\u1ecb \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng.<\/p>\n

Nh\u01b0ng ng\u00e0y nay, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng vi\u1ec7c khi\u1ebfu n\u1ea1i tr\u1ef1c tuy\u1ebfn th\u00f4ng qua blog, trang web \u0111\u00e1nh gi\u00e1, di\u1ec5n \u0111\u00e0n v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd. Th\u00f4ng tin n\u00e0y lan truy\u1ec1n nhanh ch\u00f3ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb t\u1ed5n th\u01b0\u01a1ng n\u1eb7ng n\u1ec1 n\u1ebfu kh\u00f4ng \u0111\u1ed1i ph\u00f3 k\u1ecbp th\u1eddi.<\/p>\n

\"social-media<\/p>\n

V\u00ec v\u1eady, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 ph\u1ea3i h\u00e0nh \u0111\u1ed9ng nhanh ch\u00f3ng. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t cho bi\u1ebft r\u1eb1ng 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n theo d\u00f5i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh khi ch\u00fang x\u1ea3y ra. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Mention, Sprout Social ho\u1eb7c Talkwalker \u0111\u1ec3 gi\u00fap b\u1ea1n theo d\u00f5i c\u00e1c th\u1ea3o lu\u1eadn tr\u1ef1c tuy\u1ebfn.<\/p>\n

Khi c\u00f3 khi\u1ebfu n\u1ea1i, h\u00e3y l\u1eafng nghe v\u00e0 th\u1eeba nh\u1eadn. Th\u1eadm ch\u00ed n\u1ebfu b\u1ea1n kh\u00f4ng th\u1eeba nh\u1eadn sai l\u1ea7m, h\u00e3y \u0111\u1ea3m b\u1ea3o cho kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng b\u1ea1n \u0111ang l\u1eafng nghe v\u00e0 hi\u1ec3u t\u00ecnh hu\u1ed1ng c\u1ee7a h\u1ecd. Tr\u00e1nh tranh c\u00e3i v\u1edbi h\u1ecd, v\u00ec trong t\u00ecnh hu\u1ed1ng n\u00e0y, “kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u00fang”. Tranh c\u00e3i c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n tr\u1edf n\u00ean kh\u00f4ng chuy\u00ean nghi\u1ec7p v\u00e0 tr\u1ea7m tr\u1ecdng th\u00eam t\u00ecnh h\u00ecnh.<\/p>\n

Sau \u0111\u00f3, b\u1ea1n n\u00ean cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi b\u1ea1n \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i quy\u1ebft n\u00f3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i th\u1ec3 hi\u1ec7n t\u00f4n tr\u1ecdng v\u00e0 quan t\u00e2m \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu c\u00f3 nh\u1eefng ph\u1ea3n h\u1ed3i ch\u00e2m bi\u1ebfm v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y t\u1ed5n h\u1ea1i nghi\u00eam tr\u1ecdng \u0111\u1ebfn danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n h\u1ed7 tr\u1ee3 ph\u00e1p l\u00fd. Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb, v\u00e0 b\u1ea1n ch\u1ec9 c\u1ea7n ti\u1ebfp nh\u1eadn ch\u00fang m\u1ed9t c\u00e1ch tho\u1ea3i m\u00e1i v\u00e0 tr\u1ef1c ti\u1ebfp gi\u1ea3i quy\u1ebft.<\/p>\n

> Xem th\u00eam: D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ecb tr\u01b0\u1eddng v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf<\/strong><\/a><\/p>\n

\"\"<\/p>\n

Kh\u00f4ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ph\u00e1t tri\u1ec3n<\/strong><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u, gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, kh\u00f4ng n\u00ean \u0111\u1ee9ng y\u00ean. M\u00f4i tr\u01b0\u1eddng thay \u0111\u1ed5i, c\u00f4ng ngh\u1ec7 ti\u1ebfn b\u1ed9, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n ph\u00e1t tri\u1ec3n theo th\u1eddi gian. \u0110\u1eebng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean qu\u00e1 c\u0169 k\u1ef9, cu\u1ed1i c\u00f9ng l\u00e0m cho n\u00f3 b\u1ecb t\u1ee5t l\u1ea1i ph\u00eda sau trong s\u1ef1 c\u1ea1nh tranh. Trong su\u1ed1t cu\u1ed9c h\u00e0nh tr\u00ecnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 th\u1ec3 c\u1ea7n thay \u0111\u1ed5i m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, v\u00ed d\u1ee5:<\/p>\n