{"id":16290,"date":"2023-10-26T15:01:17","date_gmt":"2023-10-26T08:01:17","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16290"},"modified":"2023-12-05T10:31:02","modified_gmt":"2023-12-05T03:31:02","slug":"tu-van-mo-rong-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tu-van-mo-rong-thuong-hieu\/","title":{"rendered":"T\u01b0 v\u1ea5n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p Vi\u1ec7t"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u b\u1edfi c\u00e1c c\u00f4ng ty\/th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n c\u1ea7u <\/span><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng h\u01a1n b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi d\u01b0\u1edbi t\u00ean hi\u1ec7n c\u00f3. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 v\u00e0 n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111em \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch g\u00ec cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n? V\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng? B\u1ea1n c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec khi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u? H\u00e3y c\u00f9ng DTM Consulting t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft n\u00e0y.\u00a0<\/span><\/p>\n<h2><b>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-chien-luoc-marketing-hieu-qua-cho-startups\/\"><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/a><span style=\"font-weight: 400;\"> trong \u0111\u00f3 m\u1ed9t doanh nghi\u1ec7p s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 uy t\u00edn cho m\u1ed9t <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-va-marketing-san-pham-moi\/\"><span style=\"font-weight: 400;\">s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/a><span style=\"font-weight: 400;\"> thu\u1ed9c danh m\u1ee5c s\u1ea3n ph\u1ea9m li\u00ean quan ho\u1eb7c kh\u00f4ng li\u00ean quan c\u1ee7a h\u1ecd. Vi\u1ec7c ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 uy t\u00edn c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-mo-rong-thuong-hieu\/\"><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\">, ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 nh\u1eb1m thu h\u00fat l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u1ef1 v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi b\u1eb1ng c\u00e1ch <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tham-nhap-thi-truong-moi\/\"><span style=\"font-weight: 400;\">th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\"> m\u1edbi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u <\/span><a href=\"https:\/\/www.nike.com\/vn\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nike<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 gi\u00e0y nh\u01b0ng hi\u1ec7n nay n\u00f3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng sang s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 k\u00ednh r\u00e2m, b\u00f3ng \u0111\u00e1, b\u00f3ng r\u1ed5 v\u00e0 thi\u1ebft b\u1ecb ch\u01a1i golf.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\"> kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t nh\u00e0 b\u00e1n s\u00e1ch tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 1995 nh\u01b0ng sau \u0111\u00f3, h\u1ecd b\u1eaft \u0111\u1ea7u b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c tr\u1ef1c tuy\u1ebfn nh\u01b0 \u0111\u1ed3 ch\u01a1i, \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, v.v. Ng\u00e0y nay, Amazon c\u00f3 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t v\u00e0 h\u1ecd kinh doanh c\u00e1c l\u0129nh v\u1ef1c ph\u00e1t tr\u1ef1c tuy\u1ebfn, c\u00f4ng ngh\u1ec7, v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14339 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/11\/DTM-consulting-Huong-dan-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-vua-va-nho-SMEs-startup-1.jpg\" alt=\"DTM consulting H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startup\" width=\"369\" height=\"145\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/11\/DTM-consulting-Huong-dan-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-vua-va-nho-SMEs-startup-1.jpg 700w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/11\/DTM-consulting-Huong-dan-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-vua-va-nho-SMEs-startup-1-300x118.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/11\/DTM-consulting-Huong-dan-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-vua-va-nho-SMEs-startup-1-260x102.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/11\/DTM-consulting-Huong-dan-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-vua-va-nho-SMEs-startup-1-50x20.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/11\/DTM-consulting-Huong-dan-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-vua-va-nho-SMEs-startup-1-150x59.jpg 150w\" sizes=\"(max-width: 369px) 100vw, 369px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nhi\u1ec1u doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u. V\u1eady t\u1ea1i sao h\u1ecd l\u1ea1i l\u00e0m nh\u01b0 v\u1eady? Vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111em \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch g\u00ec cho m\u1ed9t doanh nghi\u1ec7p? M\u1ed9t v\u00e0i l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng cao h\u01a1n so v\u1edbi vi\u1ec7c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/ra-mat-san-pham-moi\/\"><span style=\"font-weight: 400;\">ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc m\u1edbi\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 kh\u1ea3 n\u0103ng \u0111em l\u1ea1i doanh s\u1ed1, l\u1ee3i nhu\u1eadn cao h\u01a1n: M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng do c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 ti\u1ec1m n\u0103ng h\u01a1n t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi, d\u1eabn \u0111\u1ebfn t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn t\u0103ng l\u00ean.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00f4ng t\u1ed1n k\u00e9m: V\u00ec vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c m\u1ed9t ph\u1ea7n v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 n\u00ean doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m ti\u1ec1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/su-hai-long-cua-khach-hang\/\"><span style=\"font-weight: 400;\">s\u1ef1 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">: Th\u00f4ng th\u01b0\u1eddng, ph\u1ea3i m\u1ea5t m\u1ed9t th\u1eddi gian \u0111\u1ec3 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1edfi m\u1edf h\u01a1n trong vi\u1ec7c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 uy t\u00edn v\u1edbi h\u1ecd tr\u01b0\u1edbc \u0111\u00f3.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3: Vi\u1ec7c ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi d\u01b0\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n<h2><b>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 con \u0111\u01b0\u1eddng \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh ng\u00e0y nay v\u00e0 vi\u1ec7c c\u1ed1 g\u1eafng t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i \u0111\u00f3 lu\u00f4n l\u00e0 \u0111i\u1ec1u h\u1ea5p d\u1eabn. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh sang th\u1ecb tr\u01b0\u1eddng m\u1edbi m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb. Nh\u1eefng n\u1ed7 l\u1ef1c m\u1edf r\u1ed9ng t\u1ed3i t\u1ec7 c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n l\u00e0 l\u1ef1a ch\u1ecdn kh\u00f4ng m\u1edf r\u1ed9ng g\u00ec c\u1ea3. V\u1eady doanh nghi\u1ec7p b\u1ea1n n\u00ean l\u00e0m g\u00ec?\u00a0<\/span><\/p>\n<h3><b>\u0110\u00e1nh gi\u00e1\/ki\u1ec3m tra l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u (Brand Audit)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u00e3y nh\u00ecn l\u1ea1i v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111i\u1ec1u g\u00ec th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u g\u00ec b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u00eam v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3. Sau \u0111\u00f3, h\u00e3y xem b\u1ea1n c\u00f3 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc \u0111\u1ec3 m\u1edf r\u1ed9ng hay kh\u00f4ng. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 uy t\u00edn tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00f3 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 c\u00f3 doanh thu \u1ed5n \u0111\u1ecbnh t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3, b\u1ea1n n\u00ean t\u00ecm c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam:\u00a0 &#8211; \u0110o l\u01b0\u1eddng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/brand-equity-management-system-he-thong-quan-tri-tai-san-thuong-hieu\/\"><span style=\"font-weight: 400;\">t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/brand-tracking-survey-cua-mcdonalds\/\"><span style=\"font-weight: 400;\">M\u1eabu b\u1ea3ng h\u1ecfi kh\u1ea3o s\u00e1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u2013 Brand Tracking Survey c\u1ee7a McDonald\u2019s (c\u1eadp nh\u1eadt n\u0103m 2023)<\/span><\/a><\/p>\n<h3><b>Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng (market research)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u1ec3 thu h\u00fat v\u00e0 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/6-cach-giu-chan-khach-hang-cho-doanh-nghiep\/\"><span style=\"font-weight: 400;\">gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">? L\u00e0m c\u00e1ch n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 \u0111\u1ec3 x\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi? C\u00f3 th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u00f3 nhu c\u1ea7u t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng? H\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\">, nhu c\u1ea7u, th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng <\/span><span style=\"font-weight: 400;\">\u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n l\u00e0 th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea7n. <\/span><span style=\"font-weight: 400;\">H\u00e3y ghi nh\u1edb v\u00e0 xem x\u00e9t nh\u1eefng \u0111i\u1ec1u n\u00e0y khi b\u1ea1n ti\u1ebfn h\u00e0nh m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u b\u1edfi n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu, l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-15778 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do.jpg\" alt=\"nghi\u00ean c\u1ee9u th\u0103m d\u00f2\" width=\"363\" height=\"218\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do.jpg 1000w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-300x180.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-768x461.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-243x146.jpg 243w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-50x30.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-125x75.jpg 125w\" data-sizes=\"(max-width: 363px) 100vw, 363px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 363px; --smush-placeholder-aspect-ratio: 363\/218;\" \/><\/p>\n<h3><b>\u0110\u00e1nh gi\u00e1 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p b\u1ea1n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ch\u1eafc ch\u1eafn b\u1ea1n kh\u00f4ng mu\u1ed1n l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0o m\u1ed9t d\u1ef1 \u00e1n kinh doanh kh\u00f4ng \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn. M\u1eb7c d\u00f9 b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi \u00edt ho\u1eb7c kh\u00f4ng t\u1ed1n ti\u1ec1n nh\u01b0ng b\u1ea1n v\u1eabn n\u00ean \u0111\u00e1nh gi\u00e1 chi ph\u00ed v\u00e0 l\u1ee3i nhu\u1eadn d\u1ef1 ki\u1ebfn.<\/span><\/p>\n<h3><b>Ki\u1ec3m tra\/th\u1eed nghi\u1ec7m k\u1ef9 c\u00e0ng tr\u01b0\u1edbc khi b\u1ea1n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean di\u1ec7n r\u1ed9ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u00f9 \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng b\u1ea1n v\u1eabn n\u00ean ki\u1ec3m nghi\u1ec7m v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 xem m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a s\u1ea3n ph\u1ea9m t\u1edbi <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-xac-dinh-doi-tuong-muc-tieu-de-marketing-tot-hon\/\"><span style=\"font-weight: 400;\">\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><\/a><span style=\"font-weight: 400;\"> nh\u01b0 th\u1ebf n\u00e0o sau khi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eefng sai s\u00f3t.<\/span><\/p>\n<h3><b>H\u1ecdc h\u1ecfi kinh nghi\u1ec7m t\u1eeb c\u00e1c doanh nghi\u1ec7p kh\u00e1c<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y nghi\u00ean c\u1ee9u c\u00e1c tr\u01b0\u1eddng h\u1ee3p th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i t\u1eeb c\u00e1c doanh nghi\u1ec7p kh\u00e1c, \u0111\u1ed3ng th\u1eddi r\u00fat ra kinh nghi\u1ec7m t\u1eeb c\u1ea3 hai. Th\u1ebf gi\u1edbi c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ecnh hu\u1ed1ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch \u0111\u1ec3 h\u00ecnh th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Donald Trump l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ho\u00e0n h\u1ea3o v\u1ec1 th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i trong vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u. B\u1ea5t \u0111\u1ed9ng s\u1ea3n l\u00e0 ngu\u1ed3n ki\u1ebfm ti\u1ec1n v\u00e0 \u0111\u00f3 l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng \u1ea5y. Tuy nhi\u00ean, trong su\u1ed1t s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh, \u00f4ng \u0111\u00e3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh sang nh\u1eefng l\u0129nh v\u1ef1c kh\u00f4ng li\u00ean quan \u0111\u1ebfn th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 Trump Airlines v\u00e0 Trump Vodka. T\u1ea5t nhi\u00ean, c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng c\u1ea7n m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh v\u00e0 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n kh\u00f4ng nh\u1ea5t thi\u1ebft \u0111\u1ed3ng ngh\u0129a v\u1edbi th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u01b0ng c\u1ea5t \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.licdn.com\/dms\/image\/C4E12AQFHLn2-pWHuQg\/article-inline_image-shrink_400_744\/0\/1520465134174?e=1703721600&amp;v=beta&amp;t=M4ZXhLlbLYhP_qDUVlb_CBGklJTtwMbbWQhH-XK-kmw\" alt=\"Trump Brand\" width=\"390\" height=\"195\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Xem th\u00eam:\u00a0 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/case-study-tu-donald-trump-den-viral-marketing-voi-tra-xanh\/\"><span style=\"font-weight: 400;\">[Case study] T\u1eeb Donald Trump \u0111\u1ebfn Viral marketing<\/span><\/a><b><\/b><\/p>\n<h2><b>Gi\u1ea3i ph\u00e1p t\u01b0 v\u1ea5n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a DTM Consulting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi ph\u1ea3i nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng th\u1ecb tr\u01b0\u1eddng, b\u1ed1i c\u1ea3nh, l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft r\u00f5 r\u00e0ng. Quan tr\u1ecdng nh\u1ea5t l\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng c\u1ea7n m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc, \u0111\u00e3 c\u00f3 uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110\u1ed3ng th\u1eddi, ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m gia t\u0103ng \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n sang th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n, nghi ng\u1edd v\u1ec1 nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh th\u00ec vi\u1ec7c tham kh\u1ea3o nh\u1eefng \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, kinh nghi\u1ec7m trong ng\u00e0nh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/ve-chung-toi\/\"><span style=\"font-weight: 400;\">DTM Consulting<\/span><\/a><span style=\"font-weight: 400;\"> cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u01b0 v\u1ea5n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c c\u1ee7a t\u1eebng doanh nghi\u1ec7p. V\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n cho doanh nghi\u1ec7p b\u1ea1n chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng b\u1ed1i c\u1ea3nh nh\u1eb1m gia t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn l\u1eddi khuy\u00ean, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c chuy\u00ean gia!\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u b\u1edfi c\u00e1c c\u00f4ng ty\/th\u01b0\u01a1ng hi\u1ec7u tr\u00ean to\u00e0n c\u1ea7u Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng h\u01a1n b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi d\u01b0\u1edbi t\u00ean hi\u1ec7n c\u00f3. [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,674],"class_list":["post-16290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-thuong-hieu",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16290"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16290\/revisions"}],"predecessor-version":[{"id":16298,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16290\/revisions\/16298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16296"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}