{"id":16287,"date":"2023-10-26T14:49:13","date_gmt":"2023-10-26T07:49:13","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16287"},"modified":"2023-10-26T14:50:24","modified_gmt":"2023-10-26T07:50:24","slug":"tang-thi-phan-mo-rong-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tang-thi-phan-mo-rong-thi-truong\/","title":{"rendered":"C\u00e1ch t\u0103ng th\u1ecb ph\u1ea7n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<p>T\u0103ng th\u1ecb ph\u1ea7n (market share) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u1ed9t c\u00f4ng ty nh\u1eb1m b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Th\u1ecb ph\u1ea7n \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 m\u00e0 c\u00f4ng ty chi\u1ebfm trong th\u1ecb tr\u01b0\u1eddng so v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Vi\u1ec7c t\u0103ng th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, bao g\u1ed3m s\u1ef1 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, s\u1ef1 th\u0103ng ti\u1ebfn v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh, v\u00e0 t\u0103ng c\u01b0\u1eddng c\u01a1 \u0111\u1ecba c\u1ea1nh tranh.<\/p>\n<h2>T\u1ea1i sao doanh nghi\u1ec7p n\u00ean t\u0103ng th\u1ecb ph\u1ea7n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng?<\/h2>\n<p>C\u00e1c c\u00f4ng ty t\u0103ng gi\u00e1 tr\u1ecb th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng, thi\u1ebft l\u1eadp khu v\u1ef1c di\u1ec5n ra vi\u1ec7c b\u00e1n h\u00e0ng. M\u1ee9c t\u0103ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 trong khu v\u1ef1c \u0111\u00f3 th\u01b0\u1eddng \u1edf d\u1ea1ng ph\u1ea7n tr\u0103m.<\/p>\n<p>V\u00ed d\u1ee5: n\u1ebfu doanh nghi\u1ec7p pizza nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t khu v\u1ef1c l\u00e2n c\u1eadn nh\u1ea5t \u0111\u1ecbnh, c\u00f4ng ty th\u01b0\u1eddng c\u00f3 \u00fd t\u01b0\u1edfng g\u1ea7n \u0111\u00fang v\u1ec1 s\u1ef1 c\u1ea1nh tranh t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u1ecb tr\u01b0\u1eddng. M\u1eb7c d\u00f9 th\u00f4ng tin c\u00f3 s\u1eb5n nh\u01b0ng n\u00f3 ch\u1ec9 \u0111\u01b0\u1ee3c thu th\u1eadp l\u1ebb t\u1ebb b\u1edfi c\u00e1c c\u01a1 quan \u0111i\u1ec1u tra d\u00e2n s\u1ed1 v\u00e0 th\u1ed1ng k\u00ea. C\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 x\u1eed l\u00fd v\u00e0 x\u00e1c minh s\u1ef1 th\u1eadt, ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng. Th\u00f4ng qua c\u00e1c s\u1ed1 li\u1ec7u nghi\u00ean c\u1ee9u thu \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p, nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 kh\u1ea3o s\u00e1t, c\u00f4ng ty c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u t\u1ed5ng th\u1ec3 th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec \u0111\u1ec3 t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh.<\/p>\n<p>Sau \u0111\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 theo d\u00f5i m\u1ee9c t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch so s\u00e1nh nh\u1eefng con s\u1ed1 n\u00e0y v\u1edbi nh\u1eefng n\u0103m tr\u01b0\u1edbc. C\u00f3 hai s\u1ed1 li\u1ec7u ch\u00ednh cho ph\u00e9p t\u00ednh n\u00e0y, bao g\u1ed3m:<\/p>\n<ul>\n<li>D\u1ef1a tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb: C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n v\u1ecb mua tr\u00ean th\u1ecb tr\u01b0\u1eddng, chia gi\u00e1 tr\u1ecb \u0111\u00f3 cho s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p \u0111\u00e3 b\u00e1n trong kho\u1ea3ng th\u1eddi gian \u0111\u00f3. C\u01a1 s\u1edf m\u1ed7i \u0111\u01a1n v\u1ecb l\u00e0 ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a, v\u00ec n\u00f3 cho ph\u00e9p d\u1ec5 d\u00e0ng theo d\u00f5i doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho. V\u00ed d\u1ee5, d\u1ef1a tr\u00ean th\u1ed1ng k\u00ea v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng xe \u00f4 t\u00f4 b\u00e1n ra h\u00e0ng n\u0103m v\u00e0 h\u00e0ng th\u00e1ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng th\u1ecb ph\u1ea7n m\u00e0 doanh nghi\u1ec7p \u0111ang s\u1edf h\u1eefu.<\/li>\n<li>Doanh thu: \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c \u0111\u1ec3 t\u00ednh to\u00e1n s\u1ef1 thay \u0111\u1ed5i th\u1ecb ph\u1ea7n v\u00ec gi\u00e1 c\u1ea3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c \u0111o l\u01b0\u1eddng n\u00f3, \u0111\u1ed1i v\u1edbi c\u1ea3 c\u00e1 nh\u00e2n v\u00e0 th\u1ecb tr\u01b0\u1eddng. Trong t\u00ecnh hu\u1ed1ng n\u00e0y, c\u00f4ng ty x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb doanh thu chung c\u1ee7a ng\u00e0nh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian v\u00e0 chia gi\u00e1 tr\u1ecb doanh thu cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/li>\n<\/ul>\n<h2>Case study &#8211; c\u00e1c doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u t\u0103ng th\u1ecb ph\u1ea7n<\/h2>\n<p>Kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1eaft g\u1eb7p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 v\u00e0 \u0111ang ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, gia t\u0103ng th\u1ecb ph\u1ea7n quanh ta.<\/p>\n<h3>Apple<\/h3>\n<p>Apple hi\u1ec7n \u0111ang\u00a0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng th\u1ecb ph\u1ea7n th\u00f4ng qua ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng. Tr\u00ean th\u1ef1c t\u1ebf, Apple kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 m\u00e0 c\u00f2n m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n Apple Watch, AirPods v\u00e0 d\u1ecbch v\u1ee5 nh\u01b0 Apple Music v\u00e0 Apple TV+ \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a Apple trong c\u00e1c ph\u00e2n kh\u00fac v\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6325 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/apple-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/apple-300x150.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/apple-768x383.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/apple-600x299.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/apple-260x130.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/apple-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/apple-150x75.jpg 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/apple.jpg 782w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/150;\" \/><\/p>\n<h3>Amazon<\/h3>\n<p>Kh\u00e1c v\u1edbi Apple, Amazon m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u. C\u1ee5 th\u1ec3, h\u1ecd \u0111\u00e3 mua l\u1ea1i c\u00e1c c\u00f4ng ty trong c\u00e1c qu\u1ed1c gia kh\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u, cho ph\u00e9p h\u1ecd cung c\u1ea5p h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ebfn m\u1ed9t lo\u1ea1t c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/prime-day-2019-ngay-dao-vang-cua-amazon\/\">Prime Day 2019 \u2013 Chi\u1ebfn d\u1ecbch ki\u1ebfm b\u1ed9n ti\u1ec1n c\u1ee7a Amazon nh\u1edd ch\u00ednh s\u00e1ch \u0111\u1eb7c bi\u1ec7t<\/a><\/p>\n<h3>McDonald&#8217;s<\/h3>\n<p>McDonald&#8217;s \u0111\u00e3 th\u00edch nghi v\u1edbi s\u1edf th\u00edch v\u00e0 kh\u1ea9u v\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh menu c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, h\u1ecd cung c\u1ea5p c\u00e1c m\u00f3n \u0103n \u0111\u1ecba ph\u01b0\u01a1ng, nh\u01b0 b\u00e1nh m\u00ec g\u00e0 Kentucky t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng \u00c1, \u0111\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng.<\/p>\n<h3>Tesla<\/h3>\n<p>Tesla hi\u1ec7n \u0111ang t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 v\u00e0 hi\u1ec7u n\u0103ng nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng. Tesla \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 xe \u0111i\u1ec7n v\u00e0 hi\u1ec7u n\u0103ng. H\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t danh ti\u1ebfng v\u1ec1 s\u1ef1 ti\u00ean phong trong ng\u00e0nh xe \u0111i\u1ec7n v\u00e0 t\u1ef1 l\u00e1i, thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn.<\/p>\n<h3>Coca-Cola<\/h3>\n<div id=\"attachment_11754\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-11754\" class=\"wp-image-11754 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/chien-luoc-da-thuong-hieu-coca-cola-min.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola\" width=\"614\" height=\"410\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/chien-luoc-da-thuong-hieu-coca-cola-min.jpg 614w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/chien-luoc-da-thuong-hieu-coca-cola-min-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/chien-luoc-da-thuong-hieu-coca-cola-min-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/chien-luoc-da-thuong-hieu-coca-cola-min-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/chien-luoc-da-thuong-hieu-coca-cola-min-112x75.jpg 112w\" sizes=\"(max-width: 614px) 100vw, 614px\" \/><p id=\"caption-attachment-11754\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Coca Cola<\/p><\/div>\n<p>Coca-Cola \u0111\u00e3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch marketing to\u00e0n c\u1ea7u v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd v\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ni\u1ec1m tin. H\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 \u0111\u00e3 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u Coca-Cola nh\u01b0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng to\u00e0n c\u1ea7u.<\/p>\n<p>Nh\u1eefng c\u00f4ng ty n\u00e0y \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t lo\u1ea1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng \u0111\u1ebfn m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf v\u00e0 t\u1ea1o ni\u1ec1m tin th\u00f4ng qua marketing. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 h\u1ecd \u0111\u00e3 hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd, d\u1eabn \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb ph\u1ea7n v\u00e0 th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/3-chien-dich-marketing-noi-tieng-coca-cola\/\">Case study: 3 chi\u1ebfn d\u1ecbch marketing n\u1ed5i ti\u1ebfng c\u1ee7a Coca-Cola<\/a><\/strong><\/p>\n<h2>H\u01b0\u1edbng d\u1eabn c\u00e1ch t\u0103ng th\u1ecb ph\u1ea7n v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p<\/h2>\n<p>C\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n n\u00e0y, v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn l\u00fd t\u01b0\u1edfng t\u00f9y thu\u1ed9c \u0111\u00e1ng k\u1ec3 v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh, ng\u00e0nh ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>M\u1ed9t s\u1ed1 c\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n bao g\u1ed3m:<\/p>\n<h3>Ti\u1ebfn h\u00e0nh <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, insight kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c<\/h3>\n<p>Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u, t\u1eeb xem x\u00e9t s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea nh\u00e2n kh\u1ea9u h\u1ecdc \u0111\u1ebfn k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u00e0 tr\u1ef1c tuy\u1ebfn. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t, chi\u1ebfn d\u1ecbch g\u1eedi th\u01b0, nh\u1eafm m\u1ee5c ti\u00eau k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 giao ti\u1ebfp v\u1edbi th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u00e0nh c\u00f4ng nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp th\u00eam th\u00f4ng tin th\u01b0\u1eddng xuy\u00ean. C\u00f3 l\u1ebd c\u00e1ch quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u li\u00ean t\u1ee5c l\u00e0 th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>Khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh <a href=\"https:\/\/dtmconsulting.vn\/en\/swot-la-gi-cach-thuc-hien-ra-sao-2\/\">ph\u00e2n t\u00edch SWOT<\/a> nh\u1eb1m \u0111\u00e1nh gi\u00e1 m\u1ea1nh y\u1ebfu c\u1ee7a b\u1ea1n v\u00e0 c\u1ee7a \u0111\u1ed1i th\u1ee7. S\u1eed d\u1ee5ng ph\u00e2n t\u00edch SWOT (Strengths, Weaknesses, Opportunities, Threats) \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7465 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses.png\" alt=\"SWOT l\u00e0 g\u00ec\" width=\"800\" height=\"575\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses.png 800w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-300x216.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-768x552.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-600x431.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-203x146.png 203w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-50x36.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/09\/swot-analysis-weaknesses-104x75.png 104w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/575;\" \/><\/p>\n<p>V\u00ed d\u1ee5: nhi\u1ec1u chu\u1ed7i l\u1edbn \u0111\u01b0a ra khuy\u1ebfn kh\u00edch cung c\u1ea5p ph\u1ea3n h\u1ed3i th\u00f4ng qua li\u00ean k\u1ebft\/m\u00e3 QR tr\u00ean h\u00f3a \u0111\u01a1n thanh to\u00e1n. Nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm t\u1eeb doanh nghi\u1ec7p. \u00c1p d\u1ee5ng th\u00f4ng tin n\u00e0y cho kh\u00e1ch h\u00e0ng c\u0169 th\u1ea5y r\u1eb1ng b\u1ea1n l\u1eafng nghe l\u1eddi khuy\u00ean v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch trong vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Chi ph\u00ed c\u1ea7n cho m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau?<\/a><\/strong><\/p>\n<h3>\u0110\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c<\/h3>\n<p>Duy tr\u00ec s\u1ef1 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng v\u00ec k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i theo th\u1eddi gian. Cho d\u00f9 th\u00f4ng qua qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 hay th\u00eam c\u00e1c t\u00f9y ch\u1ecdn m\u1edbi v\u00e0o h\u1ed3 s\u01a1 c\u1ee7a c\u00f4ng ty, vi\u1ec7c thu h\u00fat v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd gi\u00fap duy tr\u00ec th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng ty. \u0110\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng bao g\u1ed3m s\u1ef1 nhanh nh\u1eb9n v\u00e0 s\u1eb5n s\u00e0ng c\u1eadp nh\u1eadt gi\u00e1 c\u1ea3, s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a c\u00f4ng ty \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n li\u00ean t\u1ee5c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3>Theo d\u00f5i v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\">nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u00a0<\/a><\/h3>\n<p>Sau khi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c th\u00f4ng qua nghi\u00ean c\u1ee9u v\u00e0 thay \u0111\u1ed5i c\u1ee7a c\u00f4ng ty, b\u1ea1n c\u00f3 th\u1ec3 so s\u00e1nh ch\u00fang v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00fd thuy\u1ebft nh\u1eb1m t\u0103ng th\u00eam th\u1ecb ph\u1ea7n. Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u00e0nh c\u00f4ng v\u00e0 th\u1eed nghi\u1ec7m c\u00e1ch b\u1ed1 tr\u00ed c\u1eeda h\u00e0ng m\u1edbi \u0111\u1ec1u l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c th\u1eed nghi\u1ec7m nh\u1eefng l\u00fd thuy\u1ebft n\u00e0y. \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn, so s\u00e1nh v\u1edbi kho\u1ea3ng th\u1eddi gian tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 x\u00e1c \u0111\u1ecbnh xem m\u1ee9c t\u0103ng c\u00f3 \u0111\u00e1ng k\u1ec3 so v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u1ec1 th\u1eddi gian ho\u1eb7c ti\u1ec1n b\u1ea1c hay kh\u00f4ng.<\/p>\n<p>C\u00f4ng ty c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 thay \u0111\u1ed5i v\u00e0 theo d\u00f5i c\u00e1c con s\u1ed1 \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng nhanh h\u01a1n n\u1ebfu m\u1ee9c t\u0103ng l\u00e0 \u0111\u00e1ng k\u1ec3. Gi\u1ea3m quy m\u00f4 th\u1ecb tr\u01b0\u1eddng M\u1ed9t trong nh\u1eefng c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n l\u00e0 gi\u1ea3m quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. N\u1ebfu b\u1ea1n t\u00e1ch bi\u1ec7t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o h\u1ecd, ph\u00e9p t\u00ednh s\u1ebd thay \u0111\u1ed5i. V\u00ed d\u1ee5: m\u1ed9t c\u00f4ng ty m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 s\u1edf h\u1eefu 45% th\u1ecb tr\u01b0\u1eddng son m\u00f4i t\u1ed5ng th\u1ec3, nh\u01b0ng n\u1ebfu t\u00e1ch bi\u1ec7t th\u1ecb tr\u01b0\u1eddng son thu\u1ea7n chay, con s\u1ed1 \u0111\u00f3 c\u00f3 th\u1ec3 t\u0103ng l\u00ean 80% m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o kh\u00e1c. Sau \u0111\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c 20% th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u00f2n l\u1ea1i.<\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-101-thu-thap-insights-thi-truong-tu-viec-phan-tich-doi-thu-canh-tranh\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng 101 \u2013 B\u1eaft Insights nh\u1edd ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/strong><\/p>\n<h3>T\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n <a href=\"https:\/\/dtmconsulting.vn\/en\/tag\/thuong-hieu\/\">th\u01b0\u01a1ng hi\u1ec7u (branding)<\/a><\/h3>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p th\u00f4ng tin n\u00e0y v\u1edbi nghi\u00ean c\u1ee9u \u0111ang di\u1ec5n ra c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. \u0110i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n nh\u1eadn di\u1ec7n m\u1ea1nh m\u1ebd cho c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u00e2n c\u00e1ch h\u00f3a m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ea1i di\u1ec7n cho gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng. Nhi\u1ec1u c\u00f4ng ty li\u00ean t\u1ee5c thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 duy tr\u00ec s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u c\u1ea1nh tranh, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u1ee9c \u0103n cho v\u1eadt nu\u00f4i. V\u00ed d\u1ee5: t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho m\u1eb7t h\u00e0ng b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o ch\u1ebf \u0111\u1ed9 \u0103n t\u01b0\u01a1i s\u1ed1ng c\u00f3 th\u1ec3 gi\u00fap t\u00e1ch bi\u1ec7t m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3 v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-va-phat-trien-thuong-hieu-cho-doanh-nghiep-it-von-ngan-sach-thap\/\">C\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p \u00edt v\u1ed1n, ng\u00e2n s\u00e1ch th\u1ea5p<\/a><\/strong><\/p>\n<h3 class=\"post-excerpt\">X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh s\u1ef1 mong \u0111\u1ee3i c\u1ee7a c\u00e1c c\u00f4ng ty. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 ngu\u1ed3n v\u1ed1n h\u1ea1n ch\u1ebf \u0111\u1ec3 chi ti\u00eau v\u00e0 mu\u1ed1n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. \u0110\u1ec3 mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111\u00e1nh gi\u00e1 cao n\u00e0y, c\u00e1c c\u00f4ng ty k\u1ebft h\u1ee3p nhi\u1ec1u k\u1ebf ho\u1ea1ch kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Nh\u1eefng ph\u1ea1m vi n\u00e0y bao g\u1ed3m t\u1eeb th\u1ebb \u0111\u1ee5c l\u1ed7 \u0111\u1ec3 nh\u1eadn c\u00e0 ph\u00ea mi\u1ec5n ph\u00ed cho \u0111\u1ebfn h\u1ec7 th\u1ed1ng \u0111i\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ed5i l\u1ea5y ph\u1ea7n th\u01b0\u1edfng.<\/p>\n<p>H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc v\u1ec1 l\u00f2ng trung th\u00e0nh n\u00e0y \u0111\u1ec3 b\u00e1n nh\u1eefng m\u1eb7t h\u00e0ng gi\u00e1 r\u1ebb, ch\u1eb3ng h\u1ea1n nh\u01b0 kem, nh\u01b0 m\u1ed9t ph\u1ea7n th\u01b0\u1edfng. N\u00f3 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u h\u01b0 h\u1ecfng trong khi cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb. V\u1eabn hi\u1ec3n th\u1ecb Vi\u1ec7c duy tr\u00ec nh\u1eadn th\u1ee9c li\u00ean quan \u0111\u1ebfn c\u1ea3 \u1ee9ng d\u1ee5ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 th\u1ebf gi\u1edbi th\u1ef1c v\u1ec1 marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb b\u1ea3ng qu\u1ea3ng c\u00e1o \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, vi\u1ec7c t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng ty \u0111\u1ec1u li\u00ean quan \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao nh\u1eadn th\u1ee9c l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng thay \u0111\u1ed5i quy m\u00f4 nh\u1ecf v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, b\u1ea1n c\u00f3 th\u1ec3 duy tr\u00ec th\u1ecb ph\u1ea7n trong khi ph\u00e1t tri\u1ec3n th\u1ecb ph\u1ea7n m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/su-hai-long-cua-khach-hang\/\">S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? 5 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft t\u1ea1o n\u00ean kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/a><\/strong><\/p>\n<h3>T\u1eadp trung v\u00e0o <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-phat-trien-san-pham\/\">nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a> m\u1edbi<\/h3>\n<p>Nh\u1eb1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng. Doanh nghi\u1ec7p n\u00ean ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n\/c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng n\u00ean \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cung c\u1ea5p \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eb1m khai th\u00e1c h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, t\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng &#8211; Customer Lifetime Value,&#8230;<\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-mo-rong-dong-san-pham\/\">Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m (product line) \u2013 C\u00e1ch m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-13781 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/05\/anh-thumnail-bai-viet-website-7-300x156.jpg\" alt=\"Quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"300\" height=\"156\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/05\/anh-thumnail-bai-viet-website-7-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/05\/anh-thumnail-bai-viet-website-7-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/05\/anh-thumnail-bai-viet-website-7-610x318.jpg 610w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/05\/anh-thumnail-bai-viet-website-7-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/05\/anh-thumnail-bai-viet-website-7-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/05\/anh-thumnail-bai-viet-website-7-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/05\/anh-thumnail-bai-viet-website-7.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/156;\" \/><\/p>\n<h3>M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u1ea1m vi c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ed9t ph\u1ea1m vi l\u1edbn h\u01a1n c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng m\u1edbi. Qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, m\u1edf r\u1ed9ng \u0111\u1ecba l\u00fd ho\u1eb7c th\u1eadm ch\u00ed m\u1ee5c ti\u00eau c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p ho\u1eb7c th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u (brand extension) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi c\u00f4ng ty tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1eb5n c\u1ee7a h\u1ecd.\u00a0S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng theo nh\u1eefng h\u01b0\u1edbng m\u1edbi, nh\u01b0ng v\u1eabn duy tr\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng\u00a0v\u00e0 ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng\u00a0l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1<\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-mo-rong-thuong-hieu\/\">Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p Vi\u1ec7t \u2013 khi th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 bi\u1ebfn \u0111\u1ed9ng<\/a><\/strong><\/p>\n<h3>T\u0103ng c\u01b0\u1eddng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c<\/h3>\n<p>\u0110\u1ec3 t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi, c\u00e1c doanh nghi\u1ec7p n\u00ean c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, nh\u00e0 cung c\u1ea5p ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Khi h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00f9ng ng\u00e0nh ho\u1eb7c ngo\u00e0i \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i chung.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15035 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi-300x201.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi-218x146.jpg 218w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi-50x34.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi-112x75.jpg 112w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/05\/hop-tac-voi-muc-tieu-doi-ben-cung-co-loi.jpg 600w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/201;\" \/><\/p>\n<h3>K\u1ebft lu\u1eadn<\/h3>\n<p>Ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, gia t\u0103ng th\u1ecb ph\u1ea7n kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p l\u1edbn, nhi\u1ec1u ngu\u1ed3n l\u1ef1c m\u00e0 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. Tr\u00ean th\u1ef1c t\u1ebf, khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p th\u00edch nghi v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i.<\/p>\n<p>Khi ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng gia t\u0103ng th\u1ecb ph\u1ea7n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111em l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c cho doanh nghi\u1ec7p nh\u01b0 t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i, bao g\u1ed3m t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn, t\u1ea1o ra t\u00e0i s\u1ea3n c\u01a1 b\u1ea3n, v\u00e0 gi\u00fap c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf trong th\u1ecb tr\u01b0\u1eddng. N\u00f3 c\u0169ng gi\u00fap t\u1ea1o ra m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh m\u1ea1nh m\u1ebd, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn t\u00e0i ch\u00ednh v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p.<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u0103ng th\u1ecb ph\u1ea7n (market share) l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u1ed9t c\u00f4ng ty nh\u1eb1m b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Th\u1ecb ph\u1ea7n \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 m\u00e0 c\u00f4ng ty chi\u1ebfm trong th\u1ecb tr\u01b0\u1eddng so v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Vi\u1ec7c t\u0103ng th\u1ecb [&hellip;]<\/p>","protected":false},"author":20,"featured_media":16291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651,667],"class_list":["post-16287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16287"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16287\/revisions"}],"predecessor-version":[{"id":16294,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16287\/revisions\/16294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16291"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}