{"id":16263,"date":"2023-10-25T11:01:06","date_gmt":"2023-10-25T04:01:06","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16263"},"modified":"2023-10-26T10:57:00","modified_gmt":"2023-10-26T03:57:00","slug":"thi-truong-ung-dung-app","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-truong-ung-dung-app\/","title":{"rendered":"B\u00e1o c\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng (app) t\u1ea1i Vi\u1ec7t Nam 2023-2030"},"content":{"rendered":"
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Theo T\u1ed5ng c\u1ee5c th\u1ed1ng k\u00ea v\u00e0o th\u00e1ng 04\/2023, d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t 100 tri\u1ec7u. Trong \u0111\u00f3, c\u00f3 \u0111\u1ebfn kho\u1ea3ng 70% trong \u0111\u1ed9 tu\u1ed5i lao \u0111\u1ed9ng, 40% d\u01b0\u1edbi 25 tu\u1ed5i v\u00e0 24% l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a th\u1ebf h\u1ec7 Millennial. H\u01a1n n\u1eefa, h\u01a1n m\u1ed9t n\u1eeda \u0111\u1ea5t n\u01b0\u1edbc \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi Wi-Fi v\u00e0 m\u1ed9t n\u1eeda trong s\u1ed1 \u0111\u00f3 l\u00e0 ng\u01b0\u1eddi d\u00f9ng Internet di \u0111\u1ed9ng. N\u00f3i c\u00e1ch kh\u00e1c, ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam tr\u1ebb v\u00e0 ng\u00e0y c\u00e0ng am hi\u1ec3u c\u00f4ng ngh\u1ec7, k\u1ebft n\u1ed1i r\u1ed9ng. Kh\u00f4ng n\u01a1i n\u00e0o \u0111i\u1ec1u n\u00e0y r\u00f5 r\u00e0ng h\u01a1n th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd, n\u01a1i \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u1edf ch\u00e2u \u00c1.<\/p>\n

Theo Statista, t\u1ed5ng doanh thu th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng t\u1ea1i Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m (CAGR 2022-2027) l\u00e0 10,08%, d\u1eabn \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn \u200b\u200bl\u00e0 1.089 tri\u1ec7u USD v\u00e0o n\u0103m 2027. Doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng hi\u1ec7n \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd l\u00ean t\u1edbi 0,23 USD. \u0110\u00e2y l\u00e0 m\u1ed9t con s\u1ed1 kh\u00f4ng nh\u1ecf so v\u1edbi m\u1ee9c thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi v\u00e0 m\u1ee9c chi ti\u00eau t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Do \u0111\u00f3, v\u1edbi nh\u1eefng ti\u1ec1m n\u0103ng tr\u00ean, th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u00f4 c\u00f9ng ti\u1ec1m n\u0103ng, c\u00f3 th\u1ec3 khai kh\u00e1c nhi\u1ec1u kh\u00eda c\u1ea1nh.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng (mobile app) Vi\u1ec7t tr\u00ean Google Play<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Hi\u1ec7n nay, n\u1ebfu t\u00ednh nh\u1eefng \u1ee9ng d\u1ee5ng c\u00f3 \u0111\u1ecba ch\u1ec9 Vi\u1ec7t Nam th\u00ec c\u00f3 \u0111\u1ebfn 3.598 nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng Vi\u1ec7t Nam \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Google Play. \u0110\u00e1ng ch\u00fa \u00fd, khi so s\u00e1nh v\u1edbi nh\u1eefng nh\u00e0 ph\u00e1t tri\u1ec3n \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Google Play th\u00ec con s\u1ed1 n\u00e0y ch\u1ec9 chi\u1ebfm d\u01b0\u1edbi 1%. Trong s\u1ed1\u00a03.173.294\u00a0\u1ee9ng d\u1ee5ng\u00a0c\u00f3 tr\u00ean Google Play,\u00a0c\u00f3 15.869 \u1ee9ng<\/span> d\u1ee5ng do c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n Vi\u1ec7t Nam ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e1t h\u00e0nh.Trong s\u1ed1 c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng tr\u00ean, c\u00f3 71% \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng th\u00f4ng th\u01b0\u1eddng v\u00e0 29% l\u00e0 \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i tr\u00ean di \u0111\u1ed9ng.<\/p>\n

Ph\u1ed5 bi\u1ebfn nh\u1ea5t, d\u1ef1a tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng, l\u00e0\u00a0Zalo Group, AZ Mobile Software, TrustedOffice, Eco Mobile v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng ghi \u00e2m & th\u00f4ng minh.<\/p>\n

C\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t trong s\u1ed1 n\u00e0y l\u00e0\u00a0VNeID, Viettel Money, Zalo, Qu\u00e0 T\u1eb7ng VIP v\u00e0 MB Bank\u00a0.<\/p>\n

Nh\u00ecn chung, c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a Vi\u1ec7t Nam c\u00f3 s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng trung b\u00ecnh nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u, t\u1ea1o ra kho\u1ea3ng 245,31 ngh\u00ecn l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng cho m\u1ed7i \u1ee9ng d\u1ee5ng.<\/p>\n

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\"b\u00e1o<\/p>\n<\/div>\n<\/picture>\n<\/section>\n

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M\u00f4 h\u00ecnh kinh doanh – c\u00e1ch ki\u1ebfm ti\u1ebfn (monetize)<\/span><\/span><\/h3>\n<\/section>\n
M\u00f4 h\u00ecnh kinh doanh ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng Vi\u1ec7t Nam \u01b0u ti\u00ean \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (In-App Advertising – IAA). \u0110\u00e2y c\u0169ng l\u00e0 m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. C\u1ee5 th\u1ec3, t\u1ea1i Vi\u1ec7t Nam, c\u00e1c doanh nghi\u1ec7p ph\u00e1t h\u00e0nh \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng th\u01b0\u1eddng:<\/p>\n
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  • 55% \u1ee9ng d\u1ee5ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh u\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (In-App Advertising – IAA).<\/li>\n
  • 22% \u1ee9ng d\u1ee5ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (In-App Purchase – IAP)<\/li>\n
  • 7% \u1ee9ng d\u1ee5ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh ph\u1ea3i \u0111\u01b0\u1ee3c mua m\u1edbi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/li>\n<\/ul>\n

    Khi t\u00ednh tr\u00ean to\u00e0n c\u1ea7u:<\/p>\n

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    • 33 % \u1ee9ng d\u1ee5ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh qu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (In-App Advertising – IAA).<\/li>\n
    • 4% \u1ee9ng d\u1ee5ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh mua h\u00e0ng trong \u1ee9ng d\u1ee5ng (In-App Purchase – IAP)<\/li>\n
    • 3% \u1ee9ng d\u1ee5ng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh ph\u1ea3i \u0111\u01b0\u1ee3c mua m\u1edbi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng.<\/li>\n<\/ul>\n
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      Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 th\u1ea5y, \u0111a ph\u1ea7n c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh nh\u1eb1m m\u1ee5c \u0111\u00edch ki\u1ebfm ti\u1ec1n d\u1ef1a tr\u00ean \u1ee9ng d\u1ee5ng \u0111\u00f3, cao g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi trung b\u00ecnh to\u00e0n c\u1ea7u.<\/p>\n<\/div>\n<\/section>\n

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      \"b\u00e1o<\/h2>\n<\/section>\n
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      \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t: Vi\u1ec7t Nam<\/h3>\n

      Nh\u00ecn chung, danh m\u1ee5c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean Google Play, bao g\u1ed3m X\u00e3 h\u1ed9i, Tin t\u1ee9c, Du l\u1ecbch, Mua s\u1eafm, Phong c\u00e1ch s\u1ed1ng v\u00e0 Kinh doanh.<\/p>\n

      Trong \u0111\u00f3, 33 % \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng Vi\u1ec7t Nam.<\/p>\n<\/div>\n<\/div>\n

      \"\"<\/p>\n

      20% \u1ee9ng d\u1ee5ng c\u00f3 doanh thu cao nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng Vi\u1ec7t Nam.<\/p>\n

      \"\"<\/p>\n<\/section>\n

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      Th\u1ed1ng k\u00ea th\u1ecb tr\u01b0\u1eddng game di \u0111\u1ed9ng (mobile game) Vi\u1ec7t Nam<\/h2>\n
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      C\u00f3 1.599 nh\u00e0 ph\u00e1t tri\u1ec3n game di \u0111\u1ed9ng Vi\u1ec7t Nam \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Google Play. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee7a ch\u00fang t\u00f4i, 1 % trong t\u1ed5ng s\u1ed1 176.766 nh\u00e0 ph\u00e1t tri\u1ec3n tr\u00f2 ch\u01a1i \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean Google Play l\u00e0 \u0111\u1ebfn t\u1eeb Vi\u1ec7t Nam . Ph\u1ed5 bi\u1ebfn nh\u1ea5t, d\u1ef1a tr\u00ean t\u1ed5ng s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng, l\u00e0 Zego Studio, ABI Games Studio, XGame Global, Great Arcade Games v\u00e0 TOH Games .<\/span><\/p>\n<\/div>\n

      Trong s\u1ed1\u00a0489.634\u00a0tr\u00f2 ch\u01a1i\u00a0c\u00f3 tr\u00ean Google Play,\u00a0c\u00f3 6.363 tr\u00f2<\/span>\u00a0ch\u01a1i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n\u00a0Vi\u1ec7t Nam\u00a0.<\/p>\n

      C\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t trong s\u1ed1 n\u00e0y l\u00e0\u00a0\u0110\u1ea1i Hi\u1ec7p Ch\u1ea1y \u0110i, Coloring game: Color ASMR, Play Together VNG, Doomsday: Last Survivors v\u00e0 Say M\u00ea S\u0103n B\u00e1u\u00a0.<\/p>\n

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      Nh\u00ecn chung, mobile game c\u1ee7a Vi\u1ec7t Nam c\u00f3 s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng\u00a0trung b\u00ecnh\u00a0nhi\u1ec1u h\u01a1n\u00a0so v\u1edbi c\u00e1c tr\u00f2 ch\u01a1i tr\u00ean to\u00e0n c\u1ea7u, t\u1ea1o ra kho\u1ea3ng\u00a0621,96 ngh\u00ecn\u00a0l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng cho m\u1ed7i \u1ee9ng d\u1ee5ng.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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      \"b\u00e1o<\/h2>\n
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      M\u00f4 h\u00ecnh kinh doanh – c\u00e1ch ki\u1ebfm ti\u1ebfn (monetize)<\/span><\/span><\/h3>\n

      T\u01b0\u01a1ng t\u1ef1 v\u1edbi m\u00f4 h\u00ecnh ki\u1ebfm ti\u1ec1n tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, k\u1ef9 thu\u1eadt ki\u1ebfm ti\u1ec1n (monetize) \u01b0a th\u00edch c\u1ee7a c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n Tr\u00f2 ch\u01a1i di \u0111\u1ed9ng (mobile game) Vi\u1ec7t Nam v\u00e0 tr\u00ean to\u00e0n c\u1ea7u l\u00e0 l\u00e0 Qqu\u1ea3ng c\u00e1o trong \u1ee9ng d\u1ee5ng (In-App Advertising – IAA). C\u1ee5 th\u1ec3, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n \u0111ang \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh nh\u01b0 sau:<\/p>\n<\/div>\n<\/div>\n<\/section>\n

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      • 1% tr\u00f2 ch\u01a1i ph\u1ea3i \u0111\u01b0\u1ee3c mua.<\/li>\n
      • 87% t\u1eadn d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n
      • 41% c\u00f3 mua h\u00e0ng trong \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n

        Th\u1ef1c t\u1ebf tr\u00ean t\u01b0\u01a1ng \u0111\u1ed1i kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t h\u00e0nh game tr\u00ean to\u00e0n c\u1ea7u. C\u1ee5 th\u1ec3,<\/p>\n

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        • 4% tr\u00f2 ch\u01a1i ph\u1ea3i \u0111\u01b0\u1ee3c mua .<\/li>\n
        • 71% t\u1eadn d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n
        • 20% c\u00f3 mua h\u00e0ng trong \u1ee9ng d\u1ee5ng.<\/li>\n<\/ul>\n<\/div>\n

          \"b\u00e1o<\/p>\n<\/section>\n

          <\/section>\n
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          Mobile game ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam<\/h3>\n
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          Danh m\u1ee5c mobile game ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam bao g\u1ed3m Tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed, th\u00f4ng th\u01b0\u1eddng (casual) , \u0110ua xe, H\u00e0nh \u0111\u1ed9ng, M\u00f4 ph\u1ecfng v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c.<\/div>\n
          Trong \u0111\u00f3,\u00a013% game h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n Game di \u0111\u1ed9ng Vi\u1ec7t Nam .<\/div>\n

          \"\"<\/p>\n<\/section>\n

          40 % game c\u00f3 doanh thu cao nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n game di \u0111\u1ed9ng Vi\u1ec7t Nam<\/p>\n

          \"\"K\u1ebft lu\u1eadn<\/h2>\n

          Nh\u00ecn t\u1eeb nh\u1eefng s\u1ed1 li\u1ec7u tr\u00ean, c\u00f3 th\u1ec3 th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng n\u00f3i chung v\u00e0 th\u1ecb tr\u01b0\u1eddng game mobile n\u00f3i ri\u00eang t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u v\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. S\u1ef1 \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb ch\u00ednh ph\u1ee7 \u0111ang t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho ng\u00e0nh n\u00e0y. Ng\u00e0nh game di \u0111\u1ed9ng c\u0169ng \u0111ang l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a c\u1ea3 ng\u00e0nh game v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a smartphone v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a internet di \u0111\u1ed9ng \u1edf Vi\u1ec7t Nam.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

          Theo T\u1ed5ng c\u1ee5c th\u1ed1ng k\u00ea v\u00e0o th\u00e1ng 04\/2023, d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u00e3 \u0111\u1ea1t 100 tri\u1ec7u. Trong \u0111\u00f3, c\u00f3 \u0111\u1ebfn kho\u1ea3ng 70% trong \u0111\u1ed9 tu\u1ed5i lao \u0111\u1ed9ng, 40% d\u01b0\u1edbi 25 tu\u1ed5i v\u00e0 24% l\u00e0 th\u00e0nh vi\u00ean c\u1ee7a th\u1ebf h\u1ec7 Millennial. H\u01a1n n\u1eefa, h\u01a1n m\u1ed9t n\u1eeda \u0111\u1ea5t n\u01b0\u1edbc \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi Wi-Fi v\u00e0 m\u1ed9t n\u1eeda […]<\/p>","protected":false},"author":20,"featured_media":16275,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656,651,708,709],"class_list":["post-16263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag","tag-xu-huong-marketing","tag-xu-huong-thi-truong",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16263"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16263\/revisions"}],"predecessor-version":[{"id":16286,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16263\/revisions\/16286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16275"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}