{"id":16253,"date":"2023-10-24T14:55:09","date_gmt":"2023-10-24T07:55:09","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16253"},"modified":"2023-12-05T10:32:16","modified_gmt":"2023-12-05T03:32:16","slug":"tu-van-xay-dung-chien-luoc-canh-tranh","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tu-van-xay-dung-chien-luoc-canh-tranh\/","title":{"rendered":"T\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh cho doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (niche market)"},"content":{"rendered":"<p>X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 r\u1ea5t quan tr\u1ecdng k\u1ec3 c\u1ea3 khi doanh nghi\u1ec7p b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.<\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (niche market) l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ecf v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng (dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng) \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c doanh thu v\u00e0\u00a0 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n. \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, nhu c\u1ea7u ti\u00eau d\u00f9ng th\u01b0\u1eddng kh\u00e1 c\u1ee5 th\u1ec3 v\u1edbi nh\u1eefng \u0111\u1eb7c tr\u01b0ng v\u1ec1\u00a0 th\u1ecb hi\u1ebfu, h\u00e0nh vi mua h\u00e0ng. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng ng\u00e1ch s\u1ebd kh\u00f4ng t\u1ed3n t\u1ea1i m\u00e3i m\u00e3i, v\u00ec sau khi doanh nghi\u1ec7p b\u1ea1n ra m\u1eaft s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5\/\u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t n\u00e0y, s\u1ebd xu\u1ea5t hi\u1ec7n th\u00eam nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c tham gia th\u1ecb tr\u01b0\u1eddng n\u00e0y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u1ea3n tr\u1edf sau c\u00f3 th\u1ec3 x\u1ea3y ra khi doanh nghi\u1ec7p th\u00e2m nh\u1eadp v\u00e0 kinh doanh trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u00f3 kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c c\u0169ng tham gia cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u01b0 doanh nghi\u1ec7p b\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb hi\u1ebfu c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u01b0\u1ee3c lan t\u1ecfa r\u1ed9ng r\u00e3i h\u01a1n khi\u1ebfn th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng, xu\u1ea5t hi\u1ec7n nhi\u1ec1u \u0111\u1ed1i th\u1ee7 h\u01a1n\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u00e1t tri\u1ec3n, \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7, t\u00ednh n\u0103ng cho s\u1ea3n ph\u1ea9m v\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ea1i nhu c\u1ea7u m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y s\u1ebd g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c doanh nghi\u1ec7p SMEs khi ch\u01b0a \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn h\u01a1n. Do v\u1eady, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i x\u00e2y d\u1ef1ng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/4-loai-chien-luoc-canh-tranh\/\"><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh (competitive strategy)<\/span><\/a><span style=\"font-weight: 400;\"> ngay c\u1ea3 khi b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch. Tuy nhi\u00ean, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1edbi ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn h\u01a1n?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00ean b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng b\u0103n kho\u0103n tr\u00ean th\u00ec doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh kh\u00f4ng, hay c\u1ea7n s\u1ef1 h\u01b0\u1edbng d\u1eabn, ch\u1ec9 \u0111\u01b0\u1eddng t\u1eeb ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n s\u00e2u trong ng\u00e0nh? H\u00e3y c\u00f9ng DTM Consulting kh\u00e1m ph\u00e1 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-10726 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh\" width=\"344\" height=\"218\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao.jpg 725w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-300x190.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-231x146.jpg 231w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-50x32.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/thi-truong-canh-tranh-hoan-hao-118x75.jpg 118w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><\/p>\n<h2><b>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trong <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/thi-truong-ngach-la-gi-va-cach-xac-dinh-nhu-the-nao\/\"><span style=\"font-weight: 400;\">th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (niche market)<\/span><\/a><span style=\"font-weight: 400;\">, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/loi-the-canh-tranh-competitive-advantage\/\"><span style=\"font-weight: 400;\">l\u1ee3i th\u1ebf c\u1ea1nh tranh (competitive advantage)<\/span><\/a><span style=\"font-weight: 400;\"> b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ecf c\u1ee5 th\u1ec3. M\u1ee5c ti\u00eau l\u00e0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ph\u00e2n kh\u00fac n\u00e0y. Vi\u1ec7c t\u1eadp trung v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau h\u1eb9p gi\u00fap b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong ph\u00e2n kh\u00fac \u0111\u00f3 v\u00e0 gi\u1ea3m \u0111\u00e1ng k\u1ec3 s\u1ef1 c\u1ea1nh tranh. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, khi t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng nhu c\u1ea7u ti\u1ec1m \u1ea9n trong kh\u00e1ch h\u00e0ng m\u00e0 ch\u01b0a ai nh\u1eadn th\u1ea5y, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba (SMEs), vi\u1ec7c h\u01b0\u1edbng t\u1edbi m\u1ed9t <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-khuc-thi-truong-dich-vu\/\"><span style=\"font-weight: 400;\">ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng (market segment)<\/span><\/a><span style=\"font-weight: 400;\"> nh\u1ecf n\u1eb1m trong kh\u1ea3 n\u0103ng c\u1ee7a h\u1ea7u h\u1ebft h\u1ecd. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p h\u1ecd t\u1eadp trung ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf v\u00e0o vi\u1ec7c khai th\u00e1c v\u00e0 ph\u1ee5c v\u1ee5 t\u1ed1i \u01b0u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u00f3. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00ec c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng kh\u00f3 c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u1edbn. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1eb7t kh\u00e1c, vi\u1ec7c t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m nh\u1ecf th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0m t\u0103ng c\u01a1 h\u1ed9i t\u1ea1o ra c\u00e1c t\u00e1c \u0111\u1ed9ng l\u00e2u d\u00e0i \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u1eeba \u0111\u1ee7 \u0111\u1ec3 thu \u0111\u01b0\u1ee3c doanh thu, l\u1ee3i nhu\u1eadn m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c, c\u1ea3n tr\u1edf t\u1eeb th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u00e1ch h\u00e0ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch? Sau \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ec3 \u00e1p d\u1ee5ng trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<h3><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/b><\/a><b>, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng n\u00ean x\u00e1c \u0111\u1ecbnh nh\u1eefng kho\u1ea3ng tr\u1ed1ng, nh\u1eefng <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-co-hoi-thi-truong-cho-san-pham-moi\/\"><span style=\"font-weight: 400;\">c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\"> ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c v\u00e0 nh\u1eefng m\u1ed1i \u0111e d\u1ecda ti\u1ec1m \u1ea9n c\u00f3 th\u1ec3 ph\u00e1t sinh t\u1eeb nh\u1eefng thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (competitor) ho\u1eb7c m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a (<\/span><span style=\"font-weight: 400;\">differentiation<\/span><span style=\"font-weight: 400;\">) cho c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 th\u00edch \u1ee9ng v\u1edbi nhu c\u1ea7u thay \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/6-buoc-nghien-cuu-doi-thu-canh-tranh\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/a><span style=\"font-weight: 400;\"> s\u1ebd cho ph\u00e9p b\u1ea1n so s\u00e1nh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-15058 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong.jpg\" alt=\"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"334\" height=\"176\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong-300x158.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong-260x137.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/Nghien-cuu-thi-truong-142x75.jpg 142w\" data-sizes=\"(max-width: 334px) 100vw, 334px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 334px; --smush-placeholder-aspect-ratio: 334\/176;\" \/><\/p>\n<h3><b>\u0110\u00e1nh gi\u00e1 m\u00f4 h\u00ecnh kinh doanh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c \u0111\u00e1nh gi\u00e1 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/business-model\/\"><span style=\"font-weight: 400;\">m\u00f4 h\u00ecnh kinh doanh<\/span><\/a><span style=\"font-weight: 400;\"> (business model) hi\u1ec7n t\u1ea1i r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 h\u1ea1n ch\u1ebf c\u00f3 th\u1ec3 \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c ki\u1ec3m tra t\u00ednh ph\u00f9 h\u1ee3p c\u1ee7a m\u00f4 h\u00ecnh kinh doanh v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u00ean ti\u1ebfn trong ng\u00e0nh. M\u1ee5c ti\u00eau l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 \u0111\u1ed5i m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, vi\u1ec7c x\u00e1c \u0111\u1ecbnh n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i, \u0111i\u1ec3m m\u1ea1nh \u0111\u1eb7c bi\u1ec7t v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 quan tr\u1ecdng \u0111\u1ec3 nh\u1eadn bi\u1ebft \u0111i\u1ec3m y\u1ebfu v\u00e0 l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n so v\u1edbi \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c c\u1ee7ng c\u1ed1 v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111\u1ed3ng th\u1eddi gi\u1ea3i quy\u1ebft ho\u1eb7c gi\u1ea3m thi\u1ec3u nh\u01b0\u1ee3c \u0111i\u1ec3m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, c\u1ea7n xem x\u00e9t c\u00e1c ngu\u1ed3n l\u1ef1c t\u1ed5 ch\u1ee9c, bao g\u1ed3m t\u00e0i ch\u00ednh, nh\u00e2n l\u1ef1c, c\u00f4ng ngh\u1ec7 v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a ch\u00fang v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u1ed7 h\u1ed5ng c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh. B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh ngu\u1ed3n l\u1ef1c theo h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1eed d\u1ee5ng ch\u00fang v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang \u0111\u00f3ng g\u00f3p v\u00e0o th\u00e0nh c\u00f4ng t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3><b>Ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n cho ph\u00e9p b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c nhu c\u1ea7u, \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi, h\u00e3y kh\u00e1m ph\u00e1 nh\u1eefng \u0111\u1ed9ng l\u1ef1c, nguy\u1ec7n v\u1ecdng v\u00e0 th\u00e1ch th\u1ee9c ti\u1ec1m \u1ea9n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eadn d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch, h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd. Nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t nh\u1eb1m th\u00fac \u0111\u1ea9y vi\u1ec7c thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tien-hanh-phan-khuc-lua-chon-va-dinh-vi-thi-truong-muc-tieu\/\"><span style=\"font-weight: 400;\">C\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng | DTM Consulting<\/span><\/a><\/p>\n<h3><b>Ph\u00e1t tri\u1ec3n l\u1ee3i th\u1ebf c\u1ea1nh tranh (competitive advantage)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f3 c\u00f3 th\u1ec3 sao ch\u00e9p l\u00e0 r\u1ea5t quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh, ngu\u1ed3n l\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n c\u00f3 l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t. H\u00e3y li\u00ean t\u1ee5c \u0111\u1ea7u t\u01b0 n\u00e2ng cao v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i th\u1ebf n\u00e0y \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra r\u00e0o c\u1ea3n cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<h3><b>Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i tri\u1ec3n khai c\u00e1c h\u1ec7 th\u1ed1ng theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t m\u1ea1nh m\u1ebd. B\u1ea1n n\u00ean thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 KPI ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n v\u00e0 theo d\u00f5i ch\u00fang m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng th\u1eddi s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. B\u1eb1ng c\u00e1ch theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9404 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager.jpg\" alt=\"th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\" width=\"382\" height=\"215\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager.jpg 848w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/marketing-manager-133x75.jpg 133w\" data-sizes=\"(max-width: 382px) 100vw, 382px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 382px; --smush-placeholder-aspect-ratio: 382\/215;\" \/><\/p>\n<h2><b>Gi\u1ea3i ph\u00e1p t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a DTM Consulting<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng khi th\u00e2m nh\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u00f3 l\u00e0 t\u1eadp trung v\u00e0o nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb t\u1eeb h\u1ecd. \u0110\u1ed3ng th\u1eddi, do th\u1ecb tr\u01b0\u1eddng ng\u00e1ch l\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00e1 h\u1eb9p, n\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng th\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng (market leader) th\u00ec r\u1ea5t c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u1ea5t b\u1ea1i. \u0110\u1ec3 c\u00f3 th\u1ec3 khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng v\u00e0 d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, c\u00e1c doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 b\u1ec1n v\u1eefng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang c\u00f2n b\u0103n kho\u0103n, nghi ng\u1edd khi ra quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing th\u00ec vi\u1ec7c tham kh\u1ea3o \u00fd ki\u1ebfn, l\u1eddi khuy\u00ean t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, kinh nghi\u1ec7m l\u00e0 \u0111i\u1ec1u s\u00e1ng su\u1ed1t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DTM Consulting cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p SMEs c\u00f3 ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf. V\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia \u0111\u1ea7y chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m, ch\u00fang t\u00f4i h\u01b0\u1edbng t\u1edbi h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng b\u1ed1i c\u1ea3nh nh\u1eb1m t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p, gi\u1ea3m thi\u1ec3u nh\u1eefng r\u1ee7i ro khi th\u00e2m nh\u1eadp v\u00e0 kinh doanh trong th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 nh\u1eadn nh\u1eefng \u0111\u00e1nh gi\u00e1, ph\u00e2n t\u00edch t\u1eeb chuy\u00ean gia t\u01b0 v\u1ea5n!\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 r\u1ea5t quan tr\u1ecdng k\u1ec3 c\u1ea3 khi doanh nghi\u1ec7p b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch. Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (niche market) l\u00e0 m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ecf v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng (dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng) \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c doanh thu v\u00e0\u00a0 l\u1ee3i nhu\u1eadn [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[712,644,667],"class_list":["post-16253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-kinh-doanh","tag-chien-luoc-marketing","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16253"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16253\/revisions"}],"predecessor-version":[{"id":16673,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16253\/revisions\/16673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16254"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}