{"id":16233,"date":"2023-10-23T14:56:28","date_gmt":"2023-10-23T07:56:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16233"},"modified":"2023-10-23T14:56:28","modified_gmt":"2023-10-23T07:56:28","slug":"thi-truong-do-choi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-truong-do-choi\/","title":{"rendered":"B\u00e1o c\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i Vi\u1ec7t Nam"},"content":{"rendered":"

Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i. L\u00fd do l\u00e0 v\u00ec Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 d\u00e2n s\u1ed1 tr\u1ebb, t\u1ef7 l\u1ec7 sinh cao. Theo T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u1ea1t 99,46 tri\u1ec7u ng\u01b0\u1eddi v\u00e0o n\u0103m 2022, trong \u0111\u00f3 c\u00f3 955.500 tr\u1ebb s\u01a1 sinh, t\u0103ng tr\u01b0\u1edfng 0,97%. H\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c c\u00f3 4,9 tri\u1ec7u tr\u1ebb em h\u1ecdc m\u1eabu gi\u00e1o v\u00e0 9,2 tri\u1ec7u h\u1ecdc sinh ti\u1ec3u h\u1ecdc. Tr\u00ean th\u1ef1c t\u1ebf, theo T\u1ed5ng C\u1ee5c Th\u1ed1ng k\u00ea (2019), d\u00e2n s\u1ed1 tr\u1ebb em l\u00e0 24.776.733 em (chi\u1ebfm 25,75% tr\u00ean t\u1ed5ng d\u00e2n s\u1ed1), trong \u0111\u00f3 tr\u1ebb em nam l\u00e0 12.915.365 em (chi\u1ebfm 52% tr\u00ean t\u1ed5ng d\u00e2n s\u1ed1 tr\u1ebb em), tr\u1ebb em n\u1eef l\u00e0 11.861.368 (chi\u1ebfm 48% tr\u00ean t\u1ed5ng d\u00e2n s\u1ed1 tr\u1ebb em).<\/p>\n

Do \u0111\u00f3, ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i n\u00f3i chung v\u00e0 cho tr\u1ebb em n\u00f3i ri\u00eang l\u00e0 r\u1ea5t l\u1edbn t\u1ea1i VI\u1ec7t Nam. C\u00f9ng DTM Consulting<\/a> kh\u00e1m ph\u00e1 nh\u1eefng xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i Vi\u1ec7t Nam trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n

T\u1ed5ng quan th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i Vi\u1ec7t Nam<\/h2>\n

Theo th\u1ed1ng k\u00ea t\u1eeb Statista<\/a>, n\u0103m 2023, doanh thu trong th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 ch\u01a1i & S\u1edf th\u00edch l\u00ean t\u1edbi 3,73 t\u1ef7 USD v\u00e0o n\u0103m 2023. Th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m 7,72% (CAGR 2023-2028). Trong \u0111\u00f3, ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 ph\u00e2n kh\u00fac Thi\u1ebft b\u1ecb th\u1ec3 thao v\u1edbi gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng l\u00e0 2,14 t\u1ef7 USD v\u00e0o n\u0103m 2023. So s\u00e1nh tr\u00ean to\u00e0n c\u1ea7u, ph\u1ea7n l\u1edbn doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra \u1edf Trung Qu\u1ed1c (63,88 t\u1ef7 USD v\u00e0o n\u0103m 2023). Li\u00ean quan \u0111\u1ebfn t\u1ed5ng s\u1ed1 li\u1ec7u d\u00e2n s\u1ed1, doanh thu b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi l\u00e0 37,70 USD \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0o n\u0103m 2023.<\/p>\n

\"\"<\/p>\n

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M\u1eb7c d\u00f9 vi\u1ec7c ti\u00eau d\u00f9ng v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 ch\u01a1i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng v\u1eabn chi\u1ebfm \u01b0u th\u1ebf nh\u01b0ng h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang d\u1ecbch chuy\u1ec3n d\u1ea7n sang c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn, nh\u1ea5t l\u00e0 c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce).<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

\"th\u1ecb<\/p>\n

Theo EcommerceDB, th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> \u0110\u1ed3 ch\u01a1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t 333,2 tri\u1ec7u USD v\u00e0o n\u0103m 2023 v\u00e0 chi\u1ebfm 51,6% th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u1ed3 ch\u01a1i & Tr\u1ebb em t\u1ea1i Vi\u1ec7t Nam. N\u00f3 d\u1ef1 ki\u1ebfn \u200b\u200b\u200b\u200bs\u1ebd t\u0103ng trong nh\u1eefng n\u0103m t\u1edbi. T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m d\u1ef1 ki\u1ebfn \u200b\u200btrong 4 n\u0103m t\u1edbi (CAGR 2023-2027) s\u1ebd l\u00e0 13,0%, d\u1eabn \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn \u200b\u200bl\u00e0 543,4 tri\u1ec7u USD v\u00e0o n\u0103m 2027. Th\u1ecb tr\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0110\u1ed3 ch\u01a1i l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ph\u1ee5 c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 ch\u01a1i & Tr\u1ebb em . C\u00e1c danh m\u1ee5c kh\u00e1c trong th\u1ecb tr\u01b0\u1eddng \u0110\u1ed3 ch\u01a1i & Tr\u1ebb em l\u00e0: Tr\u1ebb em v\u00e0 \u0110\u1ed3 ch\u01a1i & Tr\u1ebb em kh\u00e1c.<\/p>\n

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Theo b\u00e1o c\u00e1o c\u1ee7a Metric, m\u1ed9t trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ecba ph\u01b0\u01a1ng, ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 chi 1.860 t\u1ef7 \u0111\u1ed3ng (79 tri\u1ec7u USD) v\u00e0o n\u0103m ngo\u00e1i \u0111\u1ec3 mua 24,97 tri\u1ec7u \u0111\u1ed3 ch\u01a1i tr\u1ebb em tr\u00ean Shopper, Lazada, Tiki v\u00e0 Sendo, nh\u1eefng trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn nh\u1ea5t trong n\u01b0\u1edbc.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Shopee c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Singapore d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi doanh thu b\u00e1n h\u00e0ng 1.458 t\u1ef7 \u0111\u1ed3ng (61,75 tri\u1ec7u USD), t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 78,4% t\u1ed5ng doanh thu;\u00a0ti\u1ebfp theo l\u00e0 Lazada v\u1edbi 362,71 t\u1ef7 \u0111\u1ed3ng (15,36 tri\u1ec7u USD), t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 19,5%.<\/p>\n

Tiki v\u00e0 Sendo, hai c\u00f4ng ty \u0111\u1ecba ph\u01b0\u01a1ng, ghi nh\u1eadn doanh thu l\u1ea7n l\u01b0\u1ee3t l\u00e0 35,13 t\u1ef7 \u0111\u1ed3ng (1,49 tri\u1ec7u USD) v\u00e0 3,85 t\u1ef7 \u0111\u1ed3ng (163.600 USD).<\/p>\n

\"Shopee\"<\/p>\n

Nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i Vi\u1ec7t Nam<\/h2>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Metric, c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a I c\u00f3 gi\u00e1 100.000-500.000 \u0111\u1ed3ng (4,25-21,25 USD), ti\u1ebfp theo l\u00e0 c\u00e1c m\u1eb7t h\u00e0ng 50.000-100.000 \u0111\u1ed3ng (2,12-4,25 USD) v\u00e0 10.000-50.000 \u0111\u1ed3ng (0,42-2,12 USD). B\u00e1o c\u00e1o cho bi\u1ebft th\u00eam, hai m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y nh\u1ea5t l\u00e0 b\u1ed9 \u0111\u1ed3 ch\u01a1i nh\u00e0 b\u1ebfp tr\u1ecb gi\u00e1 379.000 \u0111\u1ed3ng v\u00e0 b\u00fap b\u00ea Barbie 60 cm c\u00f3 gi\u00e1 380.000 \u0111\u1ed3ng.<\/p>\n

\u0110\u1ed3 ch\u01a1i gi\u00e1o d\u1ee5c \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch v\u1edbi doanh thu g\u1ea7n 450 t\u1ef7 \u0111\u1ed3ng, ti\u1ebfp theo l\u00e0 \u0111\u1ed3 ch\u01a1i ngo\u00e0i tr\u1eddi v\u00e0 th\u1ec3 d\u1ee5c g\u1ea7n 430 t\u1ef7 \u0111\u1ed3ng.\u00a0Nh\u1eefng lo\u1ea1i ph\u1ed5 bi\u1ebfn kh\u00e1c l\u00e0 \u0111\u1ed3 ch\u01a1i m\u00f4 h\u00ecnh, \u0111\u1ed3 ch\u01a1i tr\u00f2 ch\u01a1i, b\u00fap b\u00ea v\u00e0 th\u00fa nh\u1ed3i b\u00f4ng.<\/p>\n

S\u1ed1 li\u1ec7u l\u01b0u \u00fd c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 chi\u1ebfm 7,87% doanh thu b\u00e1n h\u00e0ng, trong khi c\u00e1c m\u1eb7t h\u00e0ng kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn l\u00e0 92,13%.<\/p>\n

Lego n\u1eb1m trong s\u1ed1 nh\u1eefng c\u00f4ng ty d\u1eabn \u0111\u1ea7u v\u1ec1 m\u1eb7t h\u00e0ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi 23,7% doanh thu b\u00e1n h\u00e0ng, ti\u1ebfp theo l\u00e0 Memon trong n\u01b0\u1edbc v\u1edbi 6,1%, Ho\u00e0n Th\u00e0nh v\u1edbi 5,7%, Pikaboo v\u1edbi 4,3% v\u00e0 c\u00e1c h\u00e3ng kh\u00e1c.\u00a0M\u1eb7t h\u00e0ng nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb g\u1ed1c (OEM) chi\u1ebfm 42,4% th\u1ecb ph\u1ea7n.<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i Vi\u1ec7t Nam<\/h2>\n<\/div>\n

Thay \u0111\u1ed5i trong bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u1ed3 ch\u01a1i<\/h3>\n

C\u00e1c c\u00f4ng ty \u0111\u1ed3 ch\u01a1i \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i ti\u1ebfn bao b\u00ec \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn h\u01a1n v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho tr\u1ebb em. M\u1ee5c ti\u00eau l\u00e0 khi tr\u1ebb m\u1edf h\u1ed9p \u0111\u1ed3 ch\u01a1i, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c g\u00e2y \u1ea5n t\u01b0\u1ee3ng nh\u01b0 b\u1ea5t ng\u1edd, t\u00f2 m\u00f2,…. \u0110i\u1ec1u n\u00e0y c\u00f3 ti\u1ec1m n\u0103ng th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i. M\u1ed9t v\u00ed d\u1ee5 l\u00e0 v\u00e0o th\u00e1ng 8 n\u0103m 2021, Lego gi\u1edbi thi\u1ec7u b\u1ed9 phi\u00eau l\u01b0u b\u1eb1ng thuy\u1ec1n bu\u1ed3m l\u00e0m qu\u00e0 t\u1eb7ng cho c\u00e1c th\u00e0nh vi\u00ean LEGO VIP c\u1ee7a h\u1ecd.<\/p>\n

Xem th\u00eam: Xu h\u01b0\u1edbng bao b\u00ec n\u0103m 2023 \u2013 Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong m\u1ecdi l\u0129nh v\u1ef1c<\/a><\/strong><\/p>\n

\"\"<\/p>\n

\u0110\u1ed3 ch\u01a1i c\u00f3 m\u00f9i th\u01a1m<\/h3>\n

\u0110\u1ed3 ch\u01a1i v\u1edbi m\u00f9i th\u01a1m ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u00ec ch\u00fang t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u01b0 gi\u00e3n cho tr\u1ebb em. M\u00f9i th\u01a1m n\u00e0y c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi tr\u00f2 ch\u01a1i v\u00e0 mang l\u1ea1i th\u00eam chi\u1ec1u s\u00e2u cho tr\u1ea3i nghi\u1ec7m ch\u01a1i.<\/p>\n

V\u1eadt li\u1ec7u\/nguy\u00ean li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/h3>\n

Ng\u00e0nh \u0111\u1ed3 ch\u01a1i \u0111ang di chuy\u1ec3n h\u01b0\u1edbng s\u1ea3n xu\u1ea5t b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0 tre, \u0111\u1ea5t s\u00e9t, v\u00e0 nh\u1ef1a t\u00e1i ch\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n

S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i trong kinh doanh<\/h3>\n

C\u00e1c c\u00f4ng ty \u0111\u1ed3 ch\u01a1i \u0111ang t\u1eadn d\u1ee5ng \u1ea3nh h\u01b0\u1edfng c\u1ee7a truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 t\u1ea1o quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c agency marketing v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1ch n\u00e0y gi\u00fap h\u1ecd thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u1ed3 ch\u01a1i.<\/p>\n

>>B\u00e0i vi\u1ebft li\u00ean quan: [B\u00c1O C\u00c1O] \u1ea2nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/a><\/p>\n

\"social-media<\/p>\n

\u0110\u1ed3 ch\u01a1i khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng tham gia nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i tr\u1eddi<\/h3>\n

Ph\u00e2n kh\u00fac ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i tr\u1eddi v\u00e0 th\u1ec3 thao \u0111ang t\u0103ng tr\u01b0\u1edfng do ph\u1ee5 huynh quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u1ebb em. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t \u00e1p l\u1ef1c \u0111\u1ec3 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ngo\u1ea1i tr\u1eddi nh\u01b0 l\u1ec1u vui ch\u01a1i, b\u1ec3 b\u01a1i, m\u00e1y bay v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c \u0111\u1ec3 h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i tr\u1eddi c\u1ee7a tr\u1ebb.<\/p>\n

\u01afu ti\u00eau s\u1ea3n ph\u1ea9m \u0111\u1ed3 ch\u01a1i ph\u00e1t tri\u1ec3n tr\u00ed tu\u1ec7<\/h3>\n

S\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi STEM v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o: Ph\u1ee5 huynh \u0111ang ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p cho tr\u1ebb em \u0111\u1ed3 ch\u01a1i gi\u00e1o d\u1ee5c trong l\u0129nh v\u1ef1c Khoa h\u1ecdc, C\u00f4ng ngh\u1ec7, K\u1ef9 thu\u1eadt v\u00e0 To\u00e1n h\u1ecdc (STEM). S\u1ef1 ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 trong \u0111\u1ed3 ch\u01a1i gi\u00fap th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3 ch\u01a1i gi\u00fap tr\u1ebb ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng tr\u00ed tu\u1ec7 v\u00e0 t\u01b0 duy logic th\u00f4ng qua c\u00e1c c\u00e2u \u0111\u1ed1, tr\u00f2 ch\u01a1i th\u00e1ch th\u1ee9c, v\u00e0 b\u1ed9 kh\u1ed1i x\u00e2y d\u1ef1ng ph\u1ee9c t\u1ea1p. \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u00e1y t\u00ednh x\u00e1ch tay v\u00e0 m\u00e1y t\u00ednh c\u00e1 nh\u00e2n (PC) c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o nhu c\u1ea7u cho \u0111\u1ed3 ch\u01a1i gi\u00e1o d\u1ee5c.<\/p>\n

Xu h\u01b0\u1edbng gia t\u0103ng c\u00e1c s\u1ea3n ph\u1ea9m unisex (phong c\u00e1ch trung t\u00ednh)<\/h3>\n

\u0110\u1ed3 ch\u01a1i unisex: \u0110\u1ed3 ch\u01a1i gi\u00e1o d\u1ee5c \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u1edbi c\u1ea3 nam v\u00e0 n\u1eef tr\u1ebb em. C\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n theo gi\u1edbi t\u00ednh v\u00e0 bao g\u1ed3m \u0111\u1ed3 ch\u01a1i h\u1ecdc t\u1eadp, c\u00e2u \u0111\u1ed1, tr\u00f2 ch\u01a1i s\u00e1ng t\u1ea1o v\u00e0 con r\u1ed1i. \u0110i\u1ec1u n\u00e0y gi\u00fap tr\u1ebb gi\u1ea3i tr\u00ed m\u00e0 kh\u00f4ng ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh v\u00e0 \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd.<\/p>\n

Market segmentation<\/a> \u0111\u1ed3 ch\u01a1i theo \u0111\u1ed9 tu\u1ed5i<\/h3>\n

Th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng ph\u00e2n kh\u00fac theo \u0111\u1ed9 tu\u1ed5i kh\u00e1 r\u00f5 n\u00e9t. Ng\u00e0nh \u0111\u1ed3 ch\u01a1i \u0111\u01b0\u1ee3c ph\u00e2n chia th\u00e0nh nhi\u1ec1u ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i c\u1ee7a ng\u01b0\u1eddi ch\u01a1i. V\u00ed d\u1ee5, tr\u00f2 ch\u01a1i gi\u00e1o d\u1ee5c nh\u01b0 c\u00e2u \u0111\u1ed1 v\u00e0 b\u1ed9 x\u00e2y d\u1ef1ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng trong ph\u00e2n kh\u00fac tr\u1ebb em v\u00e0 thanh thi\u1ebfu ni\u00ean.<\/p>\n

Nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1ch c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t v\u00e0 marketing \u0111\u1ed3 ch\u01a1i, v\u00e0 c\u0169ng \u0111ang t\u1ea1o n\u00ean m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh m\u1edbi trong ng\u00e0nh \u0111\u1ed3 ch\u01a1i.<\/p>\n

C\u00f2n b\u1ea1n, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i Vi\u1ec7t Nam?<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang mong mu\u1ed1n c\u00f3 nh\u1eefng th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng trong ng\u00e0nh \u0111\u1ed3 ch\u01a1i, h\u00e3y CONTACT<\/a><\/strong> ngay v\u1edbi DTM Consulting \u0111\u1ec3 ch\u00fang t\u00f4i t\u01b0 v\u1ea5n cho b\u1ea1n ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p!<\/p>","protected":false},"excerpt":{"rendered":"

Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i. L\u00fd do l\u00e0 v\u00ec Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 d\u00e2n s\u1ed1 tr\u1ebb, t\u1ef7 l\u1ec7 sinh cao. Theo T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, d\u00e2n s\u1ed1 Vi\u1ec7t Nam \u0111\u1ea1t 99,46 tri\u1ec7u ng\u01b0\u1eddi v\u00e0o n\u0103m 2022, trong \u0111\u00f3 c\u00f3 955.500 tr\u1ebb s\u01a1 sinh, t\u0103ng […]<\/p>","protected":false},"author":20,"featured_media":16243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656,651],"class_list":["post-16233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16233"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16233\/revisions"}],"predecessor-version":[{"id":16244,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16233\/revisions\/16244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16243"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}