{"id":16212,"date":"2023-10-20T16:36:25","date_gmt":"2023-10-20T09:36:25","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16212"},"modified":"2024-01-03T10:36:03","modified_gmt":"2024-01-03T03:36:03","slug":"thi-truong-thoi-trang","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-truong-thoi-trang\/","title":{"rendered":"B\u00e1o c\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng th\u1eddi trang: d\u1ec7t may v\u00e0 gi\u00e0y d\u00e9p Vi\u1ec7t Nam 2023-2030"},"content":{"rendered":"<div>Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u v\u1ec1 xu\u1ea5t kh\u1ea9u d\u1ec7t may tr\u00ean th\u1ebf gi\u1edbi. D\u1ec7t may hi\u1ec7n \u0111ang chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u n\u0103m 2022, \u0111\u00e1nh d\u1ea5u s\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o n\u00f4ng nghi\u1ec7p sang l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t, l\u00e0 tr\u1ee5 c\u1ed9t quan tr\u1ecdng trong n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i.<\/div>\n<h2>Th\u1ecb tr\u01b0\u1eddng d\u1ec7t may Vi\u1ec7t Nam<\/h2>\n<div>Ng\u00e0nh s\u1ea3n xu\u1ea5t d\u1ec7t may \u1edf Vi\u1ec7t Nam \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong xu\u1ea5t kh\u1ea9u v\u00e0 ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba, nh\u1edd chi ph\u00ed lao \u0111\u1ed9ng th\u1ea5p v\u00e0 \u0111\u1ea7u t\u01b0 n\u01b0\u1edbc ngo\u00e0i. Tuy nhi\u00ean, ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n nguy\u00ean li\u1ec7u nh\u1eadp kh\u1ea9u, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00f4ng, c\u00f3 r\u1ee7i ro trong chu\u1ed7i cung \u1ee9ng. \u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng, nh\u01b0ng ng\u00e0nh n\u00e0y \u0111\u00e3 ph\u1ee5c h\u1ed3i v\u00e0o n\u0103m 2022. M\u1eb7c d\u00f9 c\u00f3 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n, l\u1ea1m ph\u00e1t v\u00e0 suy tho\u00e1i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a ng\u00e0nh.<\/div>\n<p>Theo Statista n\u0103m 2023, doanh thu trong th\u1ecb tr\u01b0\u1eddng May m\u1eb7c l\u00ean t\u1edbi 6,44 t\u1ef7 USD v\u00e0o n\u0103m 2023. Th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn \u200b\u200b\u200b\u200bs\u1ebd t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m 3,91% (CAGR 2023-2028).<\/p>\n<ul>\n<li>Ph\u00e2n kh\u00fac l\u1edbn nh\u1ea5t c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u00e0 ph\u00e2n kh\u00fac Trang ph\u1ee5c n\u1eef v\u1edbi gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng l\u00e0 3,25 t\u1ef7 USD v\u00e0o n\u0103m 2023.<\/li>\n<li>So s\u00e1nh tr\u00ean to\u00e0n c\u1ea7u, ph\u1ea7n l\u1edbn doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra \u1edf Hoa K\u1ef3 (351 t\u1ef7 USD v\u00e0o n\u0103m 2023).<\/li>\n<li>Li\u00ean quan \u0111\u1ebfn t\u1ed5ng s\u1ed1 li\u1ec7u d\u00e2n s\u1ed1, doanh thu b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi l\u00e0 65,10 USD \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0o n\u0103m 2023.<\/li>\n<li>Trong th\u1ecb tr\u01b0\u1eddng May m\u1eb7c, kh\u1ed1i l\u01b0\u1ee3ng d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd l\u00ean t\u1edbi 1,5 t\u1ef7 s\u1ea3n ph\u1ea9m v\u00e0o n\u0103m 2028. Th\u1ecb tr\u01b0\u1eddng May m\u1eb7c d\u1ef1 ki\u1ebfn \u200b\u200b\u200b\u200bs\u1ebd c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng l\u00e0 3,1% v\u00e0o n\u0103m 2024.<\/li>\n<li>Kh\u1ed1i l\u01b0\u1ee3ng trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi trong th\u1ecb tr\u01b0\u1eddng May m\u1eb7c d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd l\u00ean t\u1edbi 12,9 chi\u1ebfc v\u00e0o n\u0103m 2023.<\/li>\n<li>\u0110\u1ebfn n\u0103m 2023, 97% doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng May m\u1eb7c s\u1ebd \u0111\u1ebfn t\u1eeb h\u00e0ng h\u00f3a phi cao c\u1ea5p.<\/li>\n<\/ul>\n<h2>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng th\u1eddi trang: d\u1ec7t may v\u00e0 gi\u00e0y d\u00e9p Vi\u1ec7t Nam<\/h2>\n<p>Theo McKinsey, ng\u00e0nh th\u1eddi trang \u0111\u1ed1i di\u1ec7n v\u1edbi th\u00e1ch th\u1ee9c l\u1edbn trong n\u0103m 2023 do l\u1ea1m ph\u00e1t v\u00e0 lo ng\u1ea1i v\u1ec1 ch\u00ednh tr\u1ecb. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm, t\u00ecm c\u00e1c s\u1ea3n ph\u1ea9m r\u1ebb h\u01a1n ho\u1eb7c gi\u1ea3m gi\u00e1 \u0111\u1ec3 gi\u1ea3m chi ti\u00eau. Tuy nhi\u00ean, ph\u00e2n kh\u00fac xa x\u1ec9 v\u1eabn c\u00f3 tri\u1ec3n v\u1ecdng, v\u00e0 ng\u01b0\u1eddi gi\u00e0u kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng b\u1edfi l\u1ea1m ph\u00e1t.<\/p>\n<p>\u0110\u1ec3 th\u00edch nghi, c\u00e1c c\u00f4ng ty th\u1eddi trang c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng, chu\u1ed7i cung \u1ee9ng, k\u00eanh b\u00e1n h\u00e0ng v\u00e0 digital marketing. C\u00f3 m\u01b0\u1eddi xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1edbi m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng.<\/p>\n<div id=\"block-yui_3_17_2_1_1665995997323_13338\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\">\n<div class=\"sqs-block-content\">\n<div class=\"sqs-html-content\">\n<h3>Th\u1ecb tr\u01b0\u1eddng th\u1eddi trang Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng<\/h3>\n<div>Gi\u00e1 tr\u1ecb c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u00e3 \u0111\u1ea1t 5,34 t\u1ef7 USD v\u00e0o n\u0103m 2020, t\u0103ng g\u1ea5p \u0111\u00f4i ch\u1ec9 sau 5 n\u0103m, v\u1edbi t\u1ef7 su\u1ea5t t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m (CAGR) trong giai \u0111o\u1ea1n &#8217;15-&#8217;20 l\u00e0 14%. May m\u1eb7c chi\u1ebfm 54% v\u00e0 Gi\u00e0y d\u00e9p chi\u1ebfm 33% trong hai danh m\u1ee5c ch\u00ednh, th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi t\u1ef7 su\u1ea5t t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m kho\u1ea3ng 15% trong giai \u0111o\u1ea1n &#8217;15-&#8217;20. Trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch Covid-19, gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb tr\u00ean th\u1ecb tr\u01b0\u1eddng gi\u1ea3m nh\u1eb9, nh\u01b0ng d\u1ef1 ki\u1ebfn s\u1ebd s\u1edbm h\u1ed3i ph\u1ee5c..<\/div>\n<div><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16219 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/bao-cao-thi-truong-nganh-may-mac-dtm-consulting.png\" alt=\"b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng ng\u00e0nh may m\u1eb7c dtm consulting\" width=\"649\" height=\"420\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/bao-cao-thi-truong-nganh-may-mac-dtm-consulting.png 649w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/bao-cao-thi-truong-nganh-may-mac-dtm-consulting-300x194.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/bao-cao-thi-truong-nganh-may-mac-dtm-consulting-226x146.png 226w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/bao-cao-thi-truong-nganh-may-mac-dtm-consulting-50x32.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/bao-cao-thi-truong-nganh-may-mac-dtm-consulting-116x75.png 116w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/div>\n<div>Ngo\u00e0i s\u1ef1 \u1ed5n \u0111\u1ecbnh trong t\u0103ng tr\u01b0\u1edfng hi\u1ec7n t\u1ea1i, th\u1ecb tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng trong t\u01b0\u01a1ng lai nh\u1edd v\u00e0o t\u00e2m l\u00fd t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Deloitte n\u0103m 2019 v\u1edbi 1.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Vi\u1ec7t Nam v\u1ec1 k\u1ef3 v\u1ecdng chi ti\u00eau t\u01b0\u01a1ng lai cho th\u1ea5y r\u1eb1ng ph\u00e2n kh\u00fac Qu\u1ea7n \u00e1o &amp; Gi\u00e0y d\u00e9p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t, v\u1edbi 50% ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft h\u1ecd d\u1ef1 \u0111\u1ecbnh t\u0103ng c\u01b0\u1eddng chi ti\u00eau cho lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 h\u1ee9a h\u1eb9n c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1eddi trang, trong khi nhi\u1ec1u xu h\u01b0\u1edbng kh\u00e1c \u0111ang duy tr\u00ec m\u1ee9c chi ti\u00eau hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"block-yui_3_17_2_1_1664366643947_28563\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\">\n<div id=\"yui_3_17_2_1_1697623948571_97\" class=\"sqs-block-content\">\n<div id=\"yui_3_17_2_1_1697623948571_96\" class=\"image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-site-default individual-animation-site-default individual-text-animation-site-default animation-loaded\" data-test=\"image-block-inline-outer-wrapper\">\n<figure id=\"yui_3_17_2_1_1697623948571_95\" class=\"sqs-block-image-figure intrinsic\">\n<div id=\"yui_3_17_2_1_1697623948571_94\" class=\"image-block-wrapper preFlex flexIn\" data-animation-role=\"image\">\n<div id=\"yui_3_17_2_1_1697623948571_93\" class=\"sqs-image-shape-container-element has-aspect-ratio\"><img decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664367679781-VUMCXU5OM2T5KMLC5DC1\/Figure+2.png\" sizes=\"100vw\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664367679781-VUMCXU5OM2T5KMLC5DC1\/Figure+2.png?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664367679781-VUMCXU5OM2T5KMLC5DC1\/Figure+2.png?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664367679781-VUMCXU5OM2T5KMLC5DC1\/Figure+2.png?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664367679781-VUMCXU5OM2T5KMLC5DC1\/Figure+2.png?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664367679781-VUMCXU5OM2T5KMLC5DC1\/Figure+2.png?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664367679781-VUMCXU5OM2T5KMLC5DC1\/Figure+2.png?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664367679781-VUMCXU5OM2T5KMLC5DC1\/Figure+2.png?format=2500w 2500w\" alt=\"\" width=\"3706\" height=\"2562\" data-stretch=\"false\" data-src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664367679781-VUMCXU5OM2T5KMLC5DC1\/Figure+2.png\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664367679781-VUMCXU5OM2T5KMLC5DC1\/Figure+2.png\" data-image-dimensions=\"3706x2562\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-loader=\"sqs\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"block-yui_3_17_2_1_1664366643947_28903\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\">\n<div class=\"sqs-block-content\">\n<div class=\"sqs-html-content\">\n<h2 class=\"preFlex flexIn\"><strong>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng th\u1eddi trang: d\u1ec7t may v\u00e0 gi\u00e0y d\u00e9p \u00a0<\/strong><\/h2>\n<h3 class=\"preFlex flexIn\"><span class=\"sqsrte-text-color--black\">Mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/span><\/h3>\n<p class=\"preFlex flexIn\"><span class=\"sqsrte-text-color--black\">Nh\u1edd c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng mua s\u1eafm c\u00e1c m\u1eb7t h\u00e0ng th\u1eddi trang tr\u1ef1c tuy\u1ebfn. Theo th\u1ed1ng k\u00ea t\u1eeb Statista (t\u00ednh \u0111\u1ebfn th\u00e1ng 09 n\u0103m 2023), th\u1eddi trang l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh \u0111\u00f3ng g\u00f3p doanh thu l\u1edbn nh\u1ea5t tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u1edfng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-16220 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/doanh-thu-thi-truong-cac-nganh-kinh-doanh-tren-thuong-mai-dien-tu-e-commerce-dtm-consulting-300x191.png\" alt=\"doanh thu th\u1ecb tr\u01b0\u1eddng c\u00e1c ng\u00e0nh kinh doanh tr\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed e-commerce dtm consulting\" width=\"600\" height=\"383\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/doanh-thu-thi-truong-cac-nganh-kinh-doanh-tren-thuong-mai-dien-tu-e-commerce-dtm-consulting-300x191.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/doanh-thu-thi-truong-cac-nganh-kinh-doanh-tren-thuong-mai-dien-tu-e-commerce-dtm-consulting-1024x653.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/doanh-thu-thi-truong-cac-nganh-kinh-doanh-tren-thuong-mai-dien-tu-e-commerce-dtm-consulting-768x490.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/doanh-thu-thi-truong-cac-nganh-kinh-doanh-tren-thuong-mai-dien-tu-e-commerce-dtm-consulting-229x146.png 229w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/doanh-thu-thi-truong-cac-nganh-kinh-doanh-tren-thuong-mai-dien-tu-e-commerce-dtm-consulting-50x32.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/doanh-thu-thi-truong-cac-nganh-kinh-doanh-tren-thuong-mai-dien-tu-e-commerce-dtm-consulting-118x75.png 118w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/doanh-thu-thi-truong-cac-nganh-kinh-doanh-tren-thuong-mai-dien-tu-e-commerce-dtm-consulting-1280x819.png 1280w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/10\/doanh-thu-thi-truong-cac-nganh-kinh-doanh-tren-thuong-mai-dien-tu-e-commerce-dtm-consulting.png 1284w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/383;\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"block-yui_3_17_2_1_1664366643947_32808\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\">\n<div class=\"sqs-block-content\">\n<div class=\"sqs-html-content\">\n<p class=\"preFlex flexIn\"><span class=\"sqsrte-text-color--black\">\u0110\u00e1ng ch\u00fa \u00fd, livestream &#8211; ph\u00e1t tr\u1ef1c ti\u1ebfp l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng th\u00fac \u0111\u1ea9y kinh doanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ea1ng x\u00e3 h\u1ed9i,&#8230;. C\u00e1c n\u1ec1n t\u1ea3ng tr\u00ean hi\u1ec7n \u0111ang cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng, ti\u1ec7n \u00edch th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi b\u00e1n livestream v\u00e0 ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng qua livestream.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 25px;\">S\u1ef1 n\u1ed5i l\u00ean c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng (local brand)<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"block-yui_3_17_2_1_1664366643947_36551\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\">\n<div class=\"sqs-block-content\">\n<div class=\"sqs-html-content\">\n<p class=\"preFlex flexIn\"><span class=\"sqsrte-text-color--black\">Theo\u00a0 b\u00e1o c\u00e1o t\u1eeb Dream Incubator Inc. (Vietnam Office) n\u0103m 2021, c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang, may m\u1eb7c kh\u00f4ng nh\u00e3n hi\u1ec7u nh\u1eadp t\u1eeb Trung Qu\u1ed1c hay VNXK ( Vi\u1ec7t Nam xu\u1ea5t kh\u1ea9u) &#8211; s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t trong n\u01b0\u1edbc nh\u00e1i h\u00e0ng hi\u1ec7u) v\u1eabn \u0111ang chi\u1ebfm \u0111a s\u1ed1 tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1eddi trang Vi\u1ec7t Nam, chi\u1ebfm 76% gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb to\u00e0n th\u1ecb tr\u01b0\u1eddng. M\u1eb7t kh\u00e1c, th\u1eddi trang h\u00e0ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00e1 khi\u00eam t\u1ed1n khi ch\u1ec9 chi\u1ebfm 24% gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng. <\/span><\/p>\n<p class=\"preFlex flexIn\"><span class=\"sqsrte-text-color--black\">Tuy nhi\u00ean, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 l\u00e0 24% (&#8217;15-&#8217;20 CAGR) so v\u1edbi ch\u1ec9 11% c\u1ee7a ph\u00e2n kh\u00fac kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, r\u00f5 r\u00e0ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang nhanh ch\u00f3ng chuy\u1ec3n sang danh m\u1ee5c c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. Xu h\u01b0\u1edbng n\u00e0y \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n cao h\u01a1n v\u00e0 th\u1ef1c t\u1ebf l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu h\u01b0\u1edbng th\u1eddi trang. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang qu\u1ed1c t\u1ebf \u0111ang gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, trong \u0111\u00f3 \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 Zara, H&amp;M v\u00e0 Uniqlo.<\/span><\/p>\n<p class=\"preFlex flexIn\"><span class=\"sqsrte-text-color--black\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng l\u00e0 m\u1ed9t th\u1ebf l\u1ef1c \u0111\u00e1ng ch\u00fa \u00fd, v\u1edbi m\u1ed9t trong nh\u1eefng c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng &#8211; Vi\u1ec7t Ti\u1ebfn, ghi nh\u1eadn doanh thu 360 tri\u1ec7u USD v\u00e0o n\u0103m 2018. C\u1ea3 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec1u \u0111ang nhanh ch\u00f3ng m\u1edf r\u1ed9ng ph\u1ea1m vi c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"block-yui_3_17_2_1_1664366643947_37991\" class=\"sqs-block image-block sqs-block-image sqs-text-ready\" data-block-type=\"5\">\n<div id=\"yui_3_17_2_1_1697623948571_142\" class=\"sqs-block-content\">\n<div id=\"yui_3_17_2_1_1697623948571_141\" class=\"image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-site-default individual-animation-site-default individual-text-animation-site-default animation-loaded\" data-test=\"image-block-inline-outer-wrapper\">\n<figure id=\"yui_3_17_2_1_1697623948571_140\" class=\"sqs-block-image-figure intrinsic\">\n<div id=\"yui_3_17_2_1_1697623948571_139\" class=\"image-block-wrapper preFlex flexIn\" data-animation-role=\"image\">\n<div id=\"yui_3_17_2_1_1697623948571_138\" class=\"sqs-image-shape-container-element has-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664368067217-KM3A611KXMD8JQ0URR1W\/Figure+7.png\" sizes=\"100vw\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664368067217-KM3A611KXMD8JQ0URR1W\/Figure+7.png?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664368067217-KM3A611KXMD8JQ0URR1W\/Figure+7.png?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664368067217-KM3A611KXMD8JQ0URR1W\/Figure+7.png?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664368067217-KM3A611KXMD8JQ0URR1W\/Figure+7.png?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664368067217-KM3A611KXMD8JQ0URR1W\/Figure+7.png?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664368067217-KM3A611KXMD8JQ0URR1W\/Figure+7.png?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664368067217-KM3A611KXMD8JQ0URR1W\/Figure+7.png?format=2500w 2500w\" alt=\"\" width=\"3701\" height=\"2562\" data-stretch=\"false\" data-src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664368067217-KM3A611KXMD8JQ0URR1W\/Figure+7.png\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/63043cfe92a1a957b6460805\/1664368067217-KM3A611KXMD8JQ0URR1W\/Figure+7.png\" data-image-dimensions=\"3701x2562\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-loader=\"sqs\" \/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"block-yui_3_17_2_1_1664366643947_39877\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\">\n<div class=\"sqs-block-content\">\n<div class=\"sqs-html-content\">\n<h3>Mua \u0111i v\u00e0 b\u00e1n l\u1ea1i trong ng\u00e0nh th\u1eddi trang<\/h3>\n<h3>Suy tho\u00e1i kinh t\u1ebf khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi t\u00ednh to\u00e1n nhi\u1ec1u h\u01a1n<\/h3>\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng kh\u00e1c nhau b\u1edfi s\u1ef1 b\u1ea5t \u1ed5n kinh t\u1ebf ti\u1ec1m \u1ea9n v\u00e0o n\u0103m 2023. T\u00f9y thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 m\u1ee9c thu nh\u1eadp kh\u1ea3 d\u1ee5ng, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ebd ho\u00e3n ho\u1eb7c c\u1eaft gi\u1ea3m vi\u1ec7c mua s\u1eafm t\u00f9y \u00fd; nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1ebd t\u00ecm ki\u1ebfm m\u00f3n h\u1eddi, l\u00e0m t\u0103ng nhu c\u1ea7u b\u00e1n l\u1ea1i, cho thu\u00ea v\u00e0 gi\u1ea3m gi\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m. C\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh th\u1eddi trang n\u00ean \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1ea3o v\u1ec7 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tr\u00e1nh l\u00e0m lo\u00e3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n<h3>S\u1ea3n ph\u1ea9m th\u1eddi trang ph\u00f9 h\u1ee3p v\u1edbi gi\u1edbi t\u00ednh v\u00e0 b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n h\u01a1n<\/h3>\n<p>Th\u1eddi trang ph\u00f9 h\u1ee3p v\u1edbi gi\u1edbi t\u00ednh \u0111ang c\u00f3 s\u1ee9c h\u00fat l\u1edbn h\u01a1n trong b\u1ed1i c\u1ea3nh th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi b\u1ea3n s\u1eafc v\u00e0 th\u1ec3 hi\u1ec7n gi\u1edbi t\u00ednh. \u0110\u1ed1i v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb, vi\u1ec7c x\u00f3a m\u1edd ranh gi\u1edbi gi\u1eefa trang ph\u1ee5c nam v\u00e0 trang ph\u1ee5c n\u1eef s\u1ebd \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i xem x\u00e9t l\u1ea1i thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, ho\u1ea1t \u0111\u1ed9ng marketing c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<h3>S\u1ef1 thay \u0111\u1ed5i v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m th\u1eddi trang trang tr\u1ecdng<\/h3>\n<p>Trang ph\u1ee5c trang tr\u1ecdng \u0111ang c\u00f3 nh\u1eefng \u0111\u1ecbnh ngh\u0129a m\u1edbi khi ng\u01b0\u1eddi mua h\u00e0ng suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1ch h\u1ecd \u0103n m\u1eb7c khi \u0111i l\u00e0m, \u0111\u00e1m c\u01b0\u1edbi v\u00e0 c\u00e1c d\u1ecbp kh\u00e1c.\u00a0Trong khi c\u00e1c v\u0103n ph\u00f2ng v\u00e0 s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 s\u1ebd tr\u1edf n\u00ean b\u00ecnh th\u01b0\u1eddng h\u01a1n, nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t c\u00f3 th\u1ec3 b\u1ecb chi ph\u1ed1i b\u1edfi nh\u1eefng b\u1ed9 trang ph\u1ee5c t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu\u00ea ho\u1eb7c mua \u0111\u1ec3 n\u1ed5i b\u1eadt khi h\u1ecd quy\u1ebft \u0111\u1ecbnh m\u1eb7c trang ph\u1ee5c.<\/p>\n<h3>Kinh doanh th\u1eddi trang b\u1ec1n v\u1eefng<\/h3>\n<p>Ng\u00e0nh s\u1ea3n xu\u1ea5t \u0111ang \u0111\u1ed1i di\u1ec7n v\u1edbi \u00e1p l\u1ef1c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u1ee9ng minh t\u00ednh \u0111\u00e1ng tin c\u1eady v\u00e0 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i c\u00f3 \u00fd ngh\u0129a \u0111\u1ec3 tr\u00e1nh xem x\u00e9t l\u00e0 &#8220;t\u1ea9y xanh.&#8221; S\u1ef1 gi\u00e1n \u0111o\u1ea1n trong chu\u1ed7i cung \u1ee9ng \u0111ang th\u00fac \u0111\u1ea9y vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac s\u1ea3n xu\u1ea5t to\u00e0n c\u1ea7u, \u0111\u1eb7c bi\u1ec7t trong ng\u00e0nh d\u1ec7t may, th\u00f4ng qua t\u00edch h\u1ee3p d\u1ecdc, s\u1ea3n xu\u1ea5t g\u1ea7n b\u1edd v\u00e0 s\u1ed1 h\u00f3a.<\/p>\n<h3>T\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng digital marketing trong kinh doanh th\u1eddi trang<\/h3>\n<p>C\u00e1c quy t\u1eafc d\u1eef li\u1ec7u m\u1edbi \u0111ang \u0111\u1ea9y digital marketing v\u00e0o m\u1ed9t giai \u0111o\u1ea1n m\u1edbi. Vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean \u0111\u1eaft \u0111\u1ecf v\u00e0 hi\u1ec7u qu\u1ea3 k\u00e9m h\u01a1n. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u00e1ng t\u1ea1o v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh m\u1edbi nh\u01b0 m\u1ea1ng truy\u1ec1n th\u00f4ng b\u00e1n l\u1ebb v\u00e0 metaverse \u0111\u1ec3 \u0111\u1ea1t ROI cao h\u01a1n. Chi ph\u00ed digital marketing ng\u00e0y c\u00e0ng t\u0103ng, \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111a d\u1ea1ng h\u00f3a k\u00eanh ti\u1ebfp c\u1eadn v\u00e0 t\u1eadp trung v\u00e0o thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd \u0111\u1ec3 \u0111\u1ea1t t\u00ednh b\u1ec1n v\u1eefng v\u00e0 t\u0103ng c\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"block-yui_3_17_2_1_1664366643947_41822\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\">\n<div class=\"sqs-block-content\">\n<div class=\"sqs-html-content\">\n<h3 class=\"preFlex flexIn\"><strong>T\u01b0\u01a1ng lai c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1eddi trang Vi\u1ec7t Nam<\/strong><\/h3>\n<p>Th\u1ecb tr\u01b0\u1eddng\u00a0 th\u1eddi trang, may m\u1eb7c l\u00e0 m\u1ed9t ng\u00e0nh c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh kinh t\u1ebf v\u00e0 thay \u0111\u1ed5i trong t\u01b0 duy c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p nhi\u1ec1u v\u01b0\u1edbng m\u1eafc ho\u1eb7c b\u0103n kho\u0103n \u0111\u1ec3 th\u00fac \u0111\u1ea9y k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a m\u00ecnh trong ng\u00e0nh th\u1eddi trang, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean c\u01a1 b\u1ea3n:<\/p>\n<ul>\n<li><strong>\u0110\u00e1nh gi\u00e1 l\u1ea1i k\u1ebf ho\u1ea1ch kinh doanh: \u0110i<\/strong>\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c xem x\u00e9t l\u1ea1i m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a b\u1ea1n trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, t\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng, v\u00e0 xem x\u00e9t c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-dinh-vi-thuong-hieu\/\">T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a>:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch b\u1ea1n mu\u1ed1n th\u1ec3 hi\u1ec7n n\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1 \u00e1n mua s\u1eafm th\u00fa v\u1ecb.<\/li>\n<li>Th\u00edch nghi v\u1edbi thay \u0111\u1ed5i:Th\u1ecb tr\u01b0\u1eddng th\u1eddi trang thay \u0111\u1ed5i nhanh ch\u00f3ng, bao g\u1ed3m c\u1ea3 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf, c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i. \u0110\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n linh ho\u1ea1t v\u00e0 s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y.<\/li>\n<li><strong>T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng:<\/strong> Hi\u1ec3u r\u00f5 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. N\u1ebfu b\u1ea1n ch\u01b0a n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> l\u00e0 \u0111i\u1ec1u n\u00ean l\u00e0m.<\/li>\n<li><strong>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia-tu-van\/\">chuy\u00ean gia t\u01b0 v\u1ea5n<\/a>:<\/strong> chuy\u00ean gia t\u01b0 v\u1ea5n t\u1ea1i DTM Consulting c\u00f3 th\u1ec3 cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m trong ng\u00e0nh th\u1eddi trang. H\u1ecd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh, t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i m\u1edbi.<\/li>\n<\/ul>\n<p>DTM Consulting hi\u1ec7n \u0111ang cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing, t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng &amp; ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng.\u00a0N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i, h\u00e3y <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/\">CONTACT<\/a><\/strong> ngay \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n v\u00e0 ph\u00e2n t\u00edch t\u1eeb <a href=\"https:\/\/dtmconsulting.vn\/en\/chuyen-gia-tu-van\/\">chuy\u00ean gia t\u01b0 v\u1ea5n<\/a>!<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, Vi\u1ec7t Nam \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng qu\u1ed1c gia h\u00e0ng \u0111\u1ea7u v\u1ec1 xu\u1ea5t kh\u1ea9u d\u1ec7t may tr\u00ean th\u1ebf gi\u1edbi. D\u1ec7t may hi\u1ec7n \u0111ang chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng trong kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u n\u0103m 2022, \u0111\u00e1nh d\u1ea5u s\u1ef1 chuy\u1ec3n \u0111\u1ed5i t\u1eeb s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o n\u00f4ng nghi\u1ec7p sang l\u0129nh [&hellip;]<\/p>","protected":false},"author":20,"featured_media":16217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656,651,710],"class_list":["post-16212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag","tag-thi-truong-viet-nam",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16212"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16212\/revisions"}],"predecessor-version":[{"id":16889,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16212\/revisions\/16889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16217"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}