{"id":16172,"date":"2023-10-16T16:22:25","date_gmt":"2023-10-16T09:22:25","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16172"},"modified":"2023-12-05T10:39:22","modified_gmt":"2023-12-05T03:39:22","slug":"khao-sat-gia-cho-san-pham-dich-vu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/khao-sat-gia-cho-san-pham-dich-vu\/","title":{"rendered":"C\u00e1ch kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi s\u1eafp ra m\u1eaft th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho doanh nghi\u1ec7p khi doanh nghi\u1ec7p b\u1ea1n chu\u1ea9n b\u1ecb tung ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) ho\u00e0n to\u00e0n m\u1edbi. H\u00e3y c\u00f9ng DTM Consulting kh\u00e1m ph\u00e1 c\u00e1ch kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng khi nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ho\u00e0n to\u00e0n tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<h2><b>B\u1ea1n c\u00f3 ch\u1eafc ch\u1eafn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u201c\u0111\u1ed9t ph\u00e1\u201d c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn v\u00e0 s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p b\u1ea1n chu\u1ea9n b\u1ecb ra m\u1eaft th\u1ecb tr\u01b0\u1eddng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 ch\u1ed1t quy\u1ebft \u0111\u1ecbnh doanh thu, l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Tuy nhi\u00ean, li\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u201c\u0111\u1ed9t ph\u00e1\u201d c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn v\u00e0 s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng? Li\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi n\u00e0y s\u1ebd mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p b\u1ea1n? M\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u n\u00e0y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u00e1 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng trong h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c kinh doanh nh\u01b0 l\u0129nh v\u1ef1c y t\u1ebf, gi\u00e1o d\u1ee5c, khai th\u00e1c d\u1eef li\u1ec7u, h\u00e0ng gia d\u1ee5ng,&#8230;\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m nh\u01b0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 mang l\u1ea1i l\u1ee3i nhu\u1eadn, duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p l\u1ea1i l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng, ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u r\u1ee7i ro. . \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1i \u01b0u v\u00ec s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, kh\u00f4ng c\u00f3 \u0111i\u1ec3m tham chi\u1ebfu v\u1ec1 gi\u00e1 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 l\u00fd t\u01b0\u1edfng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi ho\u00e0n to\u00e0n n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i c\u00e2n b\u1eb1ng m\u1ee9c gi\u00e1 sao cho \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p v\u1edbi chi ph\u00ed b\u1ecf ra c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed3ng th\u1eddi ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c c\u00f3 th\u1ec3 chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng? Do v\u1eady, vi\u1ec7c ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u00f3 c\u01a1 s\u1edf \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-15750 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Cac-loai-cau-hoi-khao-sat-trong-bang-cau-hoi-.png\" alt=\"Kh\u1ea3o s\u00e1t gi\u00e1 s\u1ea3n ph\u1ea9m\" width=\"275\" height=\"183\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Cac-loai-cau-hoi-khao-sat-trong-bang-cau-hoi-.png 275w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Cac-loai-cau-hoi-khao-sat-trong-bang-cau-hoi--219x146.png 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Cac-loai-cau-hoi-khao-sat-trong-bang-cau-hoi--50x33.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Cac-loai-cau-hoi-khao-sat-trong-bang-cau-hoi--113x75.png 113w\" sizes=\"(max-width: 275px) 100vw, 275px\" \/><\/p>\n<h2><b>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi c\u1ee7a b\u1ea1n?<\/b><\/h2>\n<h3><b>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u01b0a c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau \u0111\u1ea7u ra c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi ph\u00f9 h\u1ee3p v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. B\u1ea1n n\u00ean xem x\u00e9t m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau sau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c s\u1eb5n s\u00e0ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi c\u0169ng nh\u1eb1m ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u01b0\u1edbc khi ra m\u1eaft th\u1ecb tr\u01b0\u1eddng nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee9c s\u1eb5n s\u00e0ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 bao nhi\u00eau?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y\u1ebfu t\u1ed1\/\u0111\u1eb7c \u0111i\u1ec3m n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u00e1ng chi tr\u1ea3 nh\u1ea5t?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 khi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1ea3 th\u00eam?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n n\u00ean nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t l\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 vi\u1ec7c mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Nh\u1eefng ng\u01b0\u1eddi n\u00e0y s\u1ebd cung c\u1ea5p th\u00f4ng tin cho b\u1ea1n v\u1ec1 c\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi b\u1ea1n c\u0169ng s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c kho\u1ea3ng gi\u00e1 m\u00e0 h\u1ecd s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1eafp ra m\u1eaft th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<h3><b>X\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang t\u00ednh \u0111\u1ed9t ph\u00e1<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 kh\u1ea3o s\u00e1t gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00e0 h\u1ecfi tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng xem h\u1ecd s\u1ebd tr\u1ea3 bao nhi\u00eau cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 s\u1eafp ra m\u1eaft c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Tuy nhi\u00ean, c\u00e1ch n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n m\u1ee9c gi\u00e1 h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3, \u0111\u1ed3ng th\u1eddi c\u0169ng khi\u1ebfn kh\u00e1ch h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n khi tr\u1ea3 l\u1eddi v\u00ec r\u1ea5t nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb c\u1ea3m x\u00fac.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00fac n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u1ea3o s\u00e1t gi\u00e1 d\u1ef1a tr\u00ean ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 Van Westendorp. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean kh\u1ea3o s\u00e1t gi\u00e1 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi gi\u00e1 c\u00f3 th\u1ec3 chi tr\u1ea3 \u0111\u01b0\u1ee3c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi doanh nghi\u1ec7p kh\u00f4ng ch\u1eafc ch\u1eafn v\u1ec1 m\u1ee9c gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi l\u1ea1 tr\u00ean th\u1ecb tr\u01b0\u1eddng ho\u1eb7c s\u1ea3n ph\u1ea9m n\u00e0y \u0111ang trong qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n. Thay v\u00ec y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee9c gi\u00e1 duy nh\u1ea5t, ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 Van Westendorp gi\u00fap \u0111\u00e1nh gi\u00e1 nhi\u1ec1u m\u1ee9c gi\u00e1 thay v\u00ec ch\u1ec9 m\u1ed9t m\u1ee9c gi\u00e1, \u0111\u1ed3ng th\u1eddi c\u0169ng gi\u00e1n ti\u1ebfp \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chi tr\u1ea3 thay v\u00ec \u0111\u1eb7t c\u00e2u h\u1ecfi tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n<h4><b>V\u00ed d\u1ee5:\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p b\u1ea1n trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c \u0111ang nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m A, tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u01b0a t\u1eebng xu\u1ea5t hi\u1ec7n s\u1ea3n ph\u1ea9m n\u00e0y. S\u1eafp \u0111\u1ebfn giai \u0111o\u1ea1n cho s\u1ea3n ph\u1ea9m ra m\u1eaft th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ecbnh gi\u00e1 cho s\u1ea3n ph\u1ea9m \u0111\u00f3. C\u00f3 m\u1ed9t s\u1ed1 b\u0103n kho\u0103n b\u1ea1n \u0111\u1eb7t ra:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee9c gi\u00e1 n\u00e0o c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p v\u1edbi chi ph\u00ed doanh nghi\u1ec7p b\u1ecf ra nh\u01b0ng v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn mua s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 \u0111\u00f3?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trong bao l\u00e2u th\u00ec s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111em v\u1ec1 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L\u00fac n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0y \u0111\u1ec3 xem m\u1ee9c s\u1eb5n s\u00e0ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 bao nhi\u00eau, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cho s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p trong m\u1ed9t kho\u1ea3ng th\u1eddi gian h\u1ee3p l\u00fd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t gi\u00e1, b\u1ea1n n\u00ean m\u1edf \u0111\u1ea7u b\u1eb1ng vi\u1ec7c m\u00f4 t\u1ea3 l\u1ea1i nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 tr\u01b0\u1edbc khi \u0111\u01b0a ra m\u1ee9c gi\u00e1 \u01b0u ti\u00ean c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u1ecfi th\u00eam m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi tr\u1ea3 l\u1eddi \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ho\u1eb7c \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau\/l\u1ecdc ph\u1ea3n h\u1ed3i hi\u1ec7u qu\u1ea3 h\u01a1n. M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110i\u1ec1u g\u00ec thu h\u00fat kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0y?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o trong s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam ti\u1ec1n cho nh\u1eefng t\u00ednh n\u0103ng n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 \u0111i\u1ec1u g\u00ec trong s\u1ea3n ph\u1ea9m kh\u00f4ng ph\u00f9 h\u1ee3p\/kh\u00f4ng li\u00ean quan \u0111\u1ebfn b\u1ea1n kh\u00f4ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8230;\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 4 c\u00e2u h\u1ecfi PH\u1ea2I \u0111\u01b0\u1ee3c \u0111\u1eb7t ra tr\u01b0\u1edbc khi k\u1ebft th\u00fac cu\u1ed9c kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi c\u1ee7a b\u1ea1n:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cM\u1ee9c gi\u00e1 n\u00e0o m\u00e0 b\u1ea1n ngh\u0129 n\u00f3 l\u00e0 qu\u00e1 th\u1ea5p v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0y?\u201d \u2013 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 \u201cqu\u00e1 r\u1ebb\u201d.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cB\u1ea1n ngh\u0129 s\u1ea3n ph\u1ea9m n\u00e0y \u1edf m\u1ee9c gi\u00e1 n\u00e0o th\u00ec \u0111\u01b0\u1ee3c coi l\u00e0 r\u1ebb v\u1edbi b\u1ea1n?\u201d \u2013 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 \u201cr\u1ebb\u201d.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c\u1ede m\u1ee9c gi\u00e1 n\u00e0o th\u00ec b\u1ea1n ngh\u0129 r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 \u0111\u1eaft?\u201d \u2013 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 \u201c\u0111\u1eaft\u201d.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201c\u1ede m\u1ee9c gi\u00e1 n\u00e0o th\u00ec b\u1ea1n c\u1ea3m th\u1ea5y n\u00f3 qu\u00e1 \u0111\u1eaft \u0111\u1ebfn n\u1ed7i b\u1ea1n kh\u00f4ng th\u1ec3 mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m n\u00e0y?\u201d \u2013 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 \u201cqu\u00e1 \u0111\u1eaft\u201d.<\/span><\/li>\n<\/ul>\n<h3><b>Ph\u00e2n t\u00edch v\u00e0 k\u1ebft lu\u1eadn<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t gi\u00e1 n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean bi\u1ec3u \u0111\u1ed3 v\u1edbi tr\u1ee5c x l\u00e0 gi\u00e1 v\u00e0 tr\u1ee5c y l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi. Bi\u1ec3u \u0111\u1ed3 s\u1ebd bao g\u1ed3m 4 \u0111\u01b0\u1eddng giao nhau. Giao \u0111i\u1ec3m gi\u1eefa \u201cqu\u00e1 r\u1ebb\u201d v\u00e0 \u201c\u0111\u1eaft\u201d \u0111\u01b0\u1ee3c coi l\u00e0 \u0111i\u1ec3m cu\u1ed1i c\u1ee7a d\u1ea3i gi\u00e1 h\u1ee3p l\u00fd. Giao \u0111i\u1ec3m c\u1ee7a \u201cqu\u00e1 r\u1ebb\u201d v\u00e0 \u201cqu\u00e1 \u0111\u1eaft\u201d \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c\u0111i\u1ec3m gi\u00e1 t\u1ed1i \u01b0u\u201d. Giao \u0111i\u1ec3m c\u1ee7a \u201cr\u1ebb\u201d v\u00e0 \u201c\u0111\u1eaft\u201d \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c\u0111i\u1ec3m gi\u00e1 b\u00ecnh th\u01b0\u1eddng\u201d. Giao \u0111i\u1ec3m gi\u1eefa \u201cr\u1ebb\u201d v\u00e0 \u201cqu\u00e1 \u0111\u1eaft\u201d \u0111\u01b0\u1ee3c coi l\u00e0 \u0111i\u1ec3m cao nh\u1ea5t c\u1ee7a ph\u1ea1m vi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 bi\u1ec3u \u0111\u1ed3 k\u1ebft qu\u1ea3 sau khi k\u1ebft th\u00fac ho\u1ea1t \u0111\u1ed9ng kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng v\u1ec1 gi\u00e1:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.minderest.com\/sites\/default\/files\/Minderest_blog_van-westendorp.png\" alt=\"Van Westendorp Model\" width=\"489\" height=\"275\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 489px; --smush-placeholder-aspect-ratio: 489\/275;\" \/><\/p>\n<p style=\"text-align: right;\"><i><span style=\"font-weight: 400;\">(Ngu\u1ed3n: <\/span><\/i><a href=\"https:\/\/www.minderest.com\/it\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Minderest<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kho\u1ea3ng gi\u00e1 s\u1eb5n s\u00e0ng chi tr\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ed9t ph\u00e1 s\u1eafp ra m\u1eaft th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n<h2><b>M\u1ed9t s\u1ed1 l\u01b0u \u00fd<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p b\u1ea1n n\u00ean l\u01b0u \u00fd m\u1ed9t v\u00e0i \u0111i\u1ec1u sau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111em l\u1ea1i k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t t\u1ed1t nh\u1ea5t:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1eed d\u1ee5ng c\u00e2u h\u1ecfi \u0111\u00f3ng thay v\u00ec c\u00e2u h\u1ecfi m\u1edf trong kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u00e0n to\u00e0n m\u1edbi c\u1ee7a b\u1ea1n<\/b><span style=\"font-weight: 400;\">: Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e2u h\u1ecfi m\u1edf d\u1ec5 d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi tham gia tr\u1ea3 l\u1eddi qu\u00e1 th\u1ea5p v\u00ec kh\u00f4ng v\u00ec gi\u1edbi h\u1ea1n trong m\u1ed9t ph\u1ea1m vi gi\u00e1 nh\u1ea5t \u0111\u1ecbnh. B\u1ea1n n\u00ean gi\u1edbi h\u1ea1n m\u1ee9c gi\u00e1 trong m\u1ed9t ph\u1ea1m vi r\u1ed9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c bao h\u00e0m trong ph\u1ea1m vi \u0111\u00f3. Khi gi\u1edbi h\u1ea1n m\u1ee9c gi\u00e1, h\u00e3y \u0111\u1ea3m b\u1ea3o m\u1ee9c gi\u00e1 \u0111\u00f3 \u0111\u1ea3m b\u1ea3o b\u00f9 \u0111\u01b0\u1ee3c chi ph\u00ed doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 b\u1ecf ra \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c c\u00e2u h\u1ecfi v\u1ec1 gi\u00e1 mang t\u00ednh ch\u1ee7 quan cao v\u00e0 ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi r\u1ea5t kh\u00e1c nhau, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i <\/span><b>x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u1ee1 m\u1eabu ph\u00f9 h\u1ee3p<\/b><span style=\"font-weight: 400;\"> cho kh\u1ea3o s\u00e1t gi\u00e1 c\u1ee7a b\u1ea1n.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">K\u1ebft lu\u1eadn:\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang t\u00ednh \u0111\u1ed9t ph\u00e1 l\u00e0 c\u1ea7n thi\u1ebft cho doanh nghi\u1ec7p \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 \u0111em l\u1ea1i doanh thu, l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p. N\u1ebfu mu\u1ed1n t\u01b0 v\u1ea5n v\u1ec1 kh\u1ea3o s\u00e1t gi\u00e1, <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-khao-sat-thi-truong-va-khach-hang\/\"><span style=\"font-weight: 400;\">kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\"> ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">CONTACT<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi DTM Consulting \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn t\u01b0 v\u1ea5n t\u1eeb c\u00e1c chuy\u00ean gia. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho doanh nghi\u1ec7p khi doanh nghi\u1ec7p b\u1ea1n chu\u1ea9n b\u1ecb tung ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) ho\u00e0n to\u00e0n m\u1edbi. H\u00e3y c\u00f9ng DTM Consulting kh\u00e1m ph\u00e1 c\u00e1ch kh\u1ea3o s\u00e1t gi\u00e1 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean [&hellip;]<\/p>","protected":false},"author":17,"featured_media":16173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[697,679,651],"class_list":["post-16172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-khao-sat","tag-nghien-cuu-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16172"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16172\/revisions"}],"predecessor-version":[{"id":16177,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16172\/revisions\/16177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16173"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}