{"id":16130,"date":"2023-09-15T18:27:35","date_gmt":"2023-09-15T11:27:35","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16130"},"modified":"2023-09-16T11:52:45","modified_gmt":"2023-09-16T04:52:45","slug":"case-study-chien-luoc-marketing-ray-ban","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/case-study-chien-luoc-marketing-ray-ban\/","title":{"rendered":"Case Study – B\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 qua chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Ray-Ban"},"content":{"rendered":"

Ray-Ban l\u00e0 th\u01b0\u01a1ng hi\u1ec7u k\u00ednh m\u1eaft c\u1ee7a M\u1ef9 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 1937 d\u01b0\u1edbi t\u00ean c\u00f4ng ty\u00a0Bausch & Lomb<\/em>. N\u1ed5i ti\u1ebfng nh\u1ea5t v\u1edbi vi\u1ec7c marketing k\u00ednh m\u1eaft Aviator v\u00e0 ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng, c\u00f4ng ty \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n cho Luxottica Group<\/em> c\u1ee7a \u00dd v\u00e0o n\u0103m 1999 v\u1edbi m\u1ee9c gi\u00e1 \u01b0\u1edbc t\u00ednh kho\u1ea3ng 640 tri\u1ec7u USD\u00a0 v\u00e0o n\u0103m 1999.<\/p>\n

L\u1ecbch s\u1eed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u k\u00ednh m\u1eaft cao c\u1ea5p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi – Ray-Ban<\/h2>\n

Ray-Ban l\u00e0 m\u1ed9t c\u00f4ng ty c\u1ee7a M\u1ef9 ch\u1ec9 s\u1ea3n xu\u1ea5t k\u00ednh r\u00e2m v\u00e0 k\u00ednh m\u1eaft t\u1eeb n\u0103m 1937, b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1ea1o ra k\u00ednh ch\u1ed1ng ch\u00f3i cho qu\u00e2n \u0111\u1ed9i Hoa K\u1ef3. Ray-Ban tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng v\u00e0o nh\u1eefng n\u0103m 1980 v\u1edbi vi\u1ec7c tung ra s\u1ea3n ph\u1ea9m trong phim, b\u1ecb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh Oakley g\u00e2y \u00e1p l\u1ef1c kinh doanh v\u00e0o nh\u1eefng n\u0103m 1990, khi\u1ebfn ng\u01b0\u1eddi s\u1edf h\u1eefu ph\u1ea3i b\u00e1n Ray – Ban cho Luxottica Group<\/em> – \u00dd v\u00e0o n\u0103m 1999.<\/p>\n

\u0110\u1ec3 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 2000, Ray-Ban ch\u1ec9 t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n v\u00e0 phanah ph\u1ed1i nh\u1eefng s\u1ea3n ph\u1ea9m k\u00ednh m\u1eaft v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao. H\u1ecd \u0111\u00e3 lo\u1ea1i b\u1ecf nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p kh\u1ecfi c\u00e1c c\u1eeda h\u00e0ng v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i cho \u0111\u1ebfn n\u0103m 2004 v\u00e0 b\u1ed5 sung v\u00e0o \u0111\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng ti\u00eau chu\u1ea9n cao. Ray-Ban ti\u1ebfp t\u1ee5c coi k\u00ednh r\u00e2m l\u00e0 s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i trong 10 n\u0103m. N\u0103m 2014, h\u00e3ng \u0111\u00e3 cho ra m\u1eaft k\u00ednh quang h\u1ecdc (optical eyewear), \u0111i\u1ec1u n\u00e0y mang l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n m\u1ed9t ch\u00fat cho Ray – Ban v\u00ec ch\u00fang \u0111\u1eaft h\u01a1n v\u00e0 c\u00f3 nhu c\u1ea7u cao h\u01a1n.<\/p>\n

Ray-Ban hi\u1ec7n chi\u1ebfm kho\u1ea3ng 5% th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng k\u00ednh m\u1eaft v\u00e0 l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t k\u00ednh r\u00e2m l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a Ray-Ban l\u00e0 Oakley, Costa Del Mar, v.v.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Ray-Ban v\u00e0 b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng<\/strong><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a h\u1ecd trong th\u1ecb tr\u01b0\u1eddng kinh doanh. Ray-Ban, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng trong ng\u00e0nh k\u00ednh m\u1eaft \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/a> m\u1ea1nh m\u1ebd \u0111\u1ec3 duy tr\u00ec s\u1ef1 \u0111\u1ed9c quy\u1ec1n v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> v\u1eefng ch\u1eafc c\u1ee7a h\u1ecd. C\u00f9ng DTM Consulting<\/a> ch\u00fang t\u00f4i t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng b\u00e0i h\u1ecdc th\u00e0nh c\u00f4ng th\u00f4ng qua ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a Ray – Ban trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m (Product Strategy)<\/b><\/a><\/h3>\n

S\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u1ed9t c\u00f4ng ty. Ray-Ban \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 gi\u1eef cho n\u00f3 lu\u00f4n \u1ed5n \u0111\u1ecbnh t\u1eeb khi th\u00e0nh l\u1eadp th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn ng\u00e0y nay.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a Ray-Ban \u0111\u00f3 l\u00e0 li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch ph\u00e2n c\u1ea5p v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, ki\u1ec3u d\u00e1ng v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap h\u1ecd duy tr\u00ec s\u1ef1 h\u1ea5p d\u1eabn trong m\u1eaft kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau, t\u1eeb c\u00e1c lo\u1ea1i k\u00ednh m\u00e1t c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1c phi\u00ean b\u1ea3n cao c\u1ea5p v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

B\u1eb1ng c\u00e1ch gi\u1eef v\u1eefng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u1ef1 \u0111a d\u1ea1ng trong s\u1ea3n ph\u1ea9m, Ray-Ban \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t danh ti\u1ebfng v\u1eefng ch\u1eafc v\u1ec1 s\u1ef1 tin t\u01b0\u1edfng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a m\u1ed9t ph\u1ea1m vi r\u1ed9ng l\u1edbn kh\u00e1ch h\u00e0ng, t\u1eeb ng\u01b0\u1eddi y\u00eau th\u1eddi trang \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n

C\u1ee5 th\u1ec3, Ray-Ban \u0111i theo c\u00e1ch ti\u1ebfp c\u1eadn nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong vi\u1ec7c thi\u1ebft k\u1ebf khung k\u00ednh r\u00e2m v\u1edbi phong c\u00e1ch ri\u00eang, \u0111\u1ed9c \u0111\u00e1o, khi\u1ebfn n\u00f3 tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Danh m\u1ee5c s\u1ea3n ph\u1ea9m trong t\u1ed5 h\u1ee3p marketing c\u1ee7a n\u00f3 l\u00e0 k\u00ednh r\u00e2m (Aviator, Wayfarer, Clubmaster, round, Justin, Erika), K\u00ednh quang h\u1ecdc (The Clubmaster RB5154, The Timeless RB5228, The New Wayfarer RB5184, The Round RB2180V, For Her RB5255, Erika RB7046), \u1ed0ng k\u00ednh (Lo\u1ea1i \u1ed1ng k\u00ednh – c\u1ed5 \u0111i\u1ec3n, gradient, \u0111\u1eb7c bi\u1ec7t, ph\u00e2n c\u1ef1c), Ph\u1ea1m vi \u1ed1ng k\u00ednh (Th\u1ea5u k\u00ednh xanh G15, \u1ed0ng k\u00ednh m\u00e0u n\u00e2u B15, G\u01b0\u01a1ng, Huy\u1ec1n tho\u1ea1i). Ray – Ban c\u0169ng c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u00ednh r\u00e2m theo y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t nh\u01b0 b\u1ea3o v\u1ec7 kh\u1ecfi tia UV, \u00e1nh s\u00e1ng xanh,…<\/p>\n

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Ray – Ban li\u00ean t\u1ee5c theo d\u00f5i nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng\u00a0 th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/a>. T\u1eeb \u0111\u00f3, h\u00e3ng \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c li\u00ean t\u1ee5c thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u0169ng c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Vi\u1ec7c s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m Ray – Ban ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i 6 nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t \u1edf \u00dd, Trung Qu\u1ed1c, Brazil, \u1ea4n \u0110\u1ed9 v\u00e0 Hoa K\u1ef3.<\/p>\n

>> Xem th\u00eam: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n

\"Nghi\u00ean<\/p>\n

 <\/p>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 (Price Strategy)<\/strong><\/h3>\n
Gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00e0 Ray-Ban \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c qu\u1ea3n l\u00fd gi\u00e1 \u0111\u1ec3 ph\u1ea3n \u00e1nh ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1eb3ng c\u1ea5p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u h\u1ecd. Vi\u1ec7c \u0111\u1eb7t gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cho c\u00f4ng ty.<\/div>\n
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Ray-Ban \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t danh ti\u1ebfng v\u1ec1 s\u1ef1 \u0111\u1eb3ng c\u1ea5p v\u00e0 th\u1eddi trang, v\u00e0 m\u1ee9c gi\u00e1 cao h\u01a1n so v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng. Kh\u00e1ch h\u00e0ng c\u1ee7a Ray-Ban th\u01b0\u1eddng c\u00f3 \u00fd th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n \u0111\u1ec3 s\u1edf h\u1eefu m\u1ed9t \u0111\u00f4i k\u00ednh m\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u1eddi trang.<\/p>\n<\/div>\n<\/div>\n

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Nh\u1edd c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 (Pricing Strategy)<\/a> r\u00f5 r\u00e0ng, Ray-Ban th\u01b0\u1eddng kh\u00f4ng thay \u0111\u1ed5i gi\u00e1 s\u1ea3n ph\u1ea9m \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau v\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec gi\u00e1 nh\u1ea5t qu\u00e1n tr\u00ean to\u00e0n th\u1ecb tr\u01b0\u1eddng. M\u1ed9t s\u1ed1 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo c\u00e1c l\u1ec5 h\u1ed9i v\u0103n h\u00f3a ho\u1eb7c v\u00e0o m\u00f9a \u0111\u00f4ng, n\u1ebfu kh\u00f4ng th\u00ec n\u00f3i chung Ray-Ban \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 gi\u1ed1ng nhau \u1edf m\u1ecdi n\u01a1i. Ray-Ban c\u00f3 th\u1ec3 t\u00ednh ph\u00ed h\u01a1i cao nh\u01b0ng h\u00e3y \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n<\/div>\n

S\u1ef1 linh ho\u1ea1t trong vi\u1ec7c cung c\u1ea5p c\u00e1c lo\u1ea1i k\u00ednh m\u00e1t kh\u00e1c nhau \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau c\u0169ng gi\u00fap Ray-Ban t\u1ed1i \u01b0u h\u00f3a doanh thu b\u1eb1ng c\u00e1ch cung c\u1ea5p s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ed9t lo\u1ea1t c\u00e1c t\u1ea7ng l\u1edbp kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3.<\/div>\n
V\u1edbi vi\u1ec7c \u0111\u1eb7t m\u1ee9c gi\u00e1 cao x\u1ee9ng \u0111\u00e1ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m thay v\u00ec \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/a>, Ray-Ban \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi v\u00e0 duy tr\u00ec s\u1ef1 \u0111\u1ed9c \u0111\u00e1o trong th\u1ecb tr\u01b0\u1eddng k\u00ednh m\u1eaft.<\/div>\n
B\u00e0i vi\u1ebft li\u00ean quan: C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 trong kinh doanh<\/a><\/strong><\/div>\n
\"Case<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i (Place<\/strong> Strategy)<\/b><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i (Place Strategy)<\/a> c\u1ee7a Ray-Ban c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh \u0111\u1eb3ng c\u1ea5p th\u1ebf gi\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/div>\n
\n

Ray-Ban l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u k\u00ednh m\u1eaft cao c\u1ea5p to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y \u1edf h\u1ea7u h\u1ebft c\u00e1c qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. Th\u01b0\u01a1ng hi\u1ec7u k\u00ednh m\u1eaft n\u00e0y tu\u00e2n theo c\u00e1ch ti\u1ebfp c\u1eadn ph\u00e2n ph\u1ed1i \u0111\u01a1n gi\u1ea3n, trong \u0111\u00f3 c\u00f3 nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 nh\u00e0 b\u00e1n l\u1ebb. Ray-Ban \u0111\u00e3 m\u1edf nhi\u1ec1u c\u1eeda h\u00e0ng \u0111\u1ed9c quy\u1ec1n \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn c\u1ee7a c\u00e1c qu\u1ed1c gia kh\u00e1c nhau v\u1ec1 c\u1ea3 k\u00ednh r\u00e2m v\u00e0 k\u00ednh quang h\u1ecdc. Kh\u00e1c v\u1edbi c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ed9c quy\u1ec1n, Ray-Ban th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y trong c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0 trung t\u00e2m mua s\u1eafm l\u1edbn v\u00ec ch\u00fang l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n v\u00e0 cao c\u1ea5p.<\/p>\n

Ray-Ban c\u0169ng b\u00e1n k\u00ednh r\u00e2m c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn cao c\u1ea5p nh\u01b0 Nordstrom.com, c\u00e1c trang web ph\u00e2n ph\u1ed1i k\u00ednh m\u1eaft nh\u01b0 rayban.com, e-bay, amazon, Flipkart, v.v.<\/p>\n<\/div>\n