{"id":16108,"date":"2023-09-13T17:59:29","date_gmt":"2023-09-13T10:59:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16108"},"modified":"2023-09-14T15:23:41","modified_gmt":"2023-09-14T08:23:41","slug":"rui-ro-phat-trien-san-pham","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/rui-ro-phat-trien-san-pham\/","title":{"rendered":"H\u1ea1n ch\u1ebf r\u1ee7i ro ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi d\u00e0nh cho m\u1ecdi doanh nghi\u1ec7p – Ph\u1ea7n 1"},"content":{"rendered":"

H\u1ea1n ch\u1ebf r\u1ee7i ro ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/a> l\u00e0 m\u1ed9t \u0111i\u1ec1u lu\u00f4n c\u1ea7n thi\u1ebft cho m\u1ecdi doanh nghi\u1ec7p. B\u1ea5t c\u1ee9 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0o khi ra th\u1ecb tr\u01b0\u1eddng ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u0169ng \u0111em l\u1ea1i r\u1ee7i ro cho doanh nghi\u1ec7p. Th\u1eadm ch\u00ed, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, s\u1ea3n ph\u1ea9m m\u1edbi c\u00f2n khi\u1ebfn c\u00f4ng ty ph\u00e1 s\u1ea3n do nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ph\u1ea3n \u1ee9ng qu\u00e1 d\u1eef d\u1ed9i t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111\u1ed5i m\u1edbi\/c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m n\u00f3i ri\u00eang l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh r\u1ee7i ro v\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0 nhi\u1ec1u s\u1ea3n ph\u1ea9m th\u1ea5t b\u1ea1i, ch\u1eb3ng h\u1ea1n do t\u00ednh n\u0103ng kh\u00f4ng kh\u1ea3 thi ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn. Ch\u00ednh s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn ho\u1eb7c m\u00f4ng lung khi\u1ebfn c\u00e1c c\u00f4ng ty kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc ho\u1eb7c qu\u00e1 ch\u1ee7 quan\/t\u1ef1 tin \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting<\/a> s\u1ebd cho b\u1ea1n th\u1ea5y g\u00f3c nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng r\u1ee7i ro s\u1ebd g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u nh\u1eefng r\u1ee7i ro n\u00e0y.<\/p>\n

R\u1ee7i ro ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m b\u00ean trong doanh nghi\u1ec7p<\/h2>\n

Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111i\u1ec1u r\u1ea5t r\u1ee7i ro, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ea3n ph\u1ea9m c\u00e0ng c\u00f3 t\u00ednh \u0111\u1ed5i m\u1edbi cao. Theo Clayton Christensen, gi\u00e1o s\u01b0 t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Harvard, g\u1ea7n 30.000 s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u m\u1ed7i n\u0103m v\u00e0 95% trong s\u1ed1 \u0111\u00f3 th\u1ea5t b\u1ea1i<\/a>. Nh\u01b0ng nh\u1eefng r\u1ee7i ro \u0111i\u1ec3n h\u00ecnh, khi\u1ebfn doanh nghi\u1ec7p th\u1ea5t b\u1ea1i trong v\u00e0 sau qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 r\u1ee7i ro ch\u1ee7 quan v\u00e0 kh\u00e1ch quan m\u00e0 doanh nghi\u1ec7p n\u00ean l\u01b0u \u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng ki\u1ec3m so\u00e1t v\u00e0 c\u00f3 ph\u01b0\u01a1ng \u00e1n gi\u1ea3m thi\u1ec3u r\u1ee7i ro c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p>\n

R\u1ee7i ro c\u1ee7a t\u1ed5 ch\u1ee9c<\/h3>\n

Xung \u0111\u1ed9t ho\u1eb7c b\u1ea5t \u0111\u1ed9ng quan \u0111i\u1ec3m trong n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf ho\u1eb7c l\u00e0m suy y\u1ebfu b\u1ea5t k\u1ef3 s\u00e1ng ki\u1ebfn, \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a> m\u1edbi n\u00e0o. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn ngu\u1ed3n l\u1ef1c \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00fang sau khi ra th\u1ecb tr\u01b0\u1eddng n\u1ebfu n\u1ed9i b\u1ed9 kh\u00f4ng th\u1ed1ng nh\u1ea5t v\u00e0 \u0111i theo c\u00f9ng m\u1ed9t h\u01b0\u1edbng, chi\u1ebfn l\u01b0\u1ee3c marketing<\/a>, kinh doanh.<\/p>\n

Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 g\u00ec? 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/a><\/p>\n

\"T\u0103ng<\/p>\n

R\u1ee7i ro v\u1ec1 chu\u1ed7i cung \u1ee9ng, nguy\u00ean li\u1ec7u<\/h3>\n

T\u00ecm ngu\u1ed3n nguy\u00ean li\u1ec7u ho\u1eb7c linh ki\u1ec7n t\u1eeb nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c n\u1ed9i b\u1ed9, nh\u01b0ng c\u0169ng khi\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n d\u1ec5 b\u1ecb gi\u00e1n \u0111o\u1ea1n trong chu\u1ed7i cung \u1ee9ng. Lu\u00f4n c\u00f3 kh\u1ea3 n\u0103ng nh\u00e0 cung c\u1ea5p kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c ngh\u0129a v\u1ee5 theo h\u1ee3p \u0111\u1ed3ng.<\/p>\n

Do \u0111\u00f3, trong qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00f4ng ch\u1ec9 v\u1ec1 gi\u00e1 c\u1ea3 m\u00e0 c\u00f2n v\u1ec1 \u0111\u1ed9 tin c\u1eady. Ngo\u00e0i ra, v\u00ec k\u1ebf ho\u1ea1ch khuy\u1ebfn kh\u00edch li\u00ean l\u1ea1c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn n\u00ean to\u00e0n b\u1ed9 nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 trong chu\u1ed7i cung \u1ee9ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n. B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu doanh nghi\u1ec7p \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n ngu\u1ed3n nguy\u00ean li\u1ec7u, h\u00e3y c\u00e2n nh\u1eafc th\u00eam \u0111\u1ebfn ph\u01b0\u01a1ng \u00e1n n\u00e0y.<\/p>\n

\"\"<\/p>\n

R\u1ee7i ro k\u1ef9 thu\u1eadt, c\u00f4ng ngh\u1ec7<\/h3>\n

Tr\u01b0\u1eddng h\u1ee3p n\u00e0y d\u00e0nh cho c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7. M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 x\u1ea3y ra nh\u01b0:<\/p>\n