{"id":16103,"date":"2023-09-11T18:06:51","date_gmt":"2023-09-11T11:06:51","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16103"},"modified":"2023-10-28T10:09:26","modified_gmt":"2023-10-28T03:09:26","slug":"xu-huong-marketing-nganh-game","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-marketing-nganh-game\/","title":{"rendered":"Xu h\u01b0\u1edbng marketing ng\u00e0nh game Vi\u1ec7t Nam 2023 -2025"},"content":{"rendered":"

B\u1ea1n \u0111ang l\u00ean k\u1ebf ho\u1ea1ch marketing cho t\u1ef1a game m\u1edbi c\u1ee7a c\u00f4ng ty b\u1ea1n? B\u1ea1n mu\u1ed1n bi\u1ebft n\u00ean l\u00e0m g\u00ec v\u00e0 xu h\u01b0\u1edbng marketing ng\u00e0nh game hi\u1ec7n nay ra sao? H\u00e3y tham kh\u1ea3o ngay b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

Theo Newzoo, n\u0103m 2023, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i game tr\u00ean th\u1ebf gi\u1edbi \u01b0\u1edbc t\u00ednh v\u01b0\u1ee3t qua m\u1ed1c 3 t\u1ef7 ng\u01b0\u1eddi v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 5,6%, t\u1eadp trung \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i nh\u01b0 Ch\u00e2u \u00c1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Ch\u00e2u Phi v\u00e0 Trung \u0110\u00f4ng, trong \u0111\u00f3 c\u00f3 Vi\u1ec7t Nam. \u0110\u1ed3ng th\u1eddi, theo Statista (2022), Vi\u1ec7t Nam l\u00e0 qu\u1ed1c gia c\u00f3 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh ch\u01a1i game tr\u00ean thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed cao nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi 94% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh cho bi\u1ebft h\u1ecd th\u1ec9nh tho\u1ea3ng ch\u01a1i game v\u00e0 85% trong s\u1ed1 \u0111\u00f3 s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 ch\u01a1i game. \u0110\u00e1ng ch\u00fa \u00fd, doanh thu \u1edf th\u1ecb tr\u01b0\u1eddng \u201cTr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed\u201d (video game) t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd t\u0103ng li\u00ean t\u1ee5c t\u1eeb n\u0103m 2023 \u0111\u1ebfn n\u0103m 2027 v\u1edbi t\u1ed5ng s\u1ed1 304,4 tri\u1ec7u USD (t\u0103ng 35,93%).\u00a0<\/span><\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, th\u1ecb tr\u01b0\u1eddng game \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd t\u1ea1i Vi\u1ec7t Nam v\u00e0 t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh cho c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh game. Tuy nhi\u00ean, s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn gia t\u0103ng m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ng\u00e0nh v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhi\u1ec1u s\u1ea3n ph\u1ea9m\/th\u1ec3 lo\u1ea1i game kh\u00e1c nhau. \u0110\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p n\u00ean n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng marketing ng\u00e0nh game t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 thu h\u00fat v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. H\u00e3y c\u00f9ng DTM Consulting kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng marketing ng\u00e0nh game hi\u1ec7n nay:\u00a0<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o game tr\u00ean \u0111a n\u1ec1n t\u1ea3ng – xu h\u01b0\u1edbng marketing ng\u00e0nh game<\/b><\/h2>\n

Trong b\u1ed1i c\u1ea3nh Internet ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam, vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. Theo We are social (2023), c\u00f3 77,93 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam, chi\u1ebfm 79,1% t\u1ed5ng d\u00e2n s\u1ed1. Do \u0111\u00f3, truy\u1ec1n th\u00f4ng tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn ti\u1ebfp t\u1ee5c tr\u1edf th\u00e0nh xu h\u01b0\u1edbng marketing ng\u00e0nh game trong t\u01b0\u01a1ng lai. C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay bao g\u1ed3m Facebook, Zalo, TikTok, Instagram,… C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng game th\u1ee7,… \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, hi\u1ec7n nay, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google, c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng Google Play, App Store,… \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam. V\u00ec v\u1eady, c\u00e1c c\u00f4ng c\u1ee5\/\u1ee9ng d\u1ee5ng n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u1ee9ng d\u1ee5ng tr\u00f2 ch\u01a1i ho\u1eb7c trang web tr\u00f2 ch\u01a1i. C\u00e1c doanh nghi\u1ec7p n\u00ean t\u1ed1i \u01b0u h\u00f3a hi\u1ec3n th\u1ecb trong c\u00e1c c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t t\u1ea3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, qu\u1ea3ng c\u00e1o trong c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u1eabn \u0111ang l\u00e0 xu h\u01b0\u1edbng hi\u1ec7n nay c\u1ee7a th\u1ecb tr\u01b0\u1eddng game. Qu\u1ea3ng c\u00e1o In-app (In-app-advertising) l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c ki\u1ebfm ti\u1ec1n c\u1ee7a doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i. Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m c\u00e1c \u1ee9ng d\u1ee5ng mi\u1ec5n ph\u00ed v\u00e0 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p\/nh\u00e3n h\u00e0ng kh\u00e1c xu\u1ea5t hi\u1ec7n trong \u1ee9ng d\u1ee5ng. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u1ec3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o. Do \u0111\u00f3, nhi\u1ec1u nh\u00e0 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c game v\u1eabn ti\u1ebfp t\u1ee5c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c nhau nh\u1eb1m m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng marketing n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m game tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c ho\u1eb7c ch\u01a1i th\u1eed game th\u00f4ng qua qu\u1ea3ng c\u00e1o \u0111\u1ec3 k\u00edch th\u00edch h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

Nh\u01b0 v\u1eady, qu\u1ea3ng c\u00e1o tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau v\u1eabn ti\u1ebfp t\u1ee5c l\u00e0 xu h\u01b0\u1edbng marketing ng\u00e0nh game trong t\u01b0\u01a1ng lai nh\u1eb1m m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 gia t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

\u2192 Xem th\u00eam: <\/span>\u0110i\u1ec1u g\u00ec thu h\u00fat kh\u00e1ch h\u00e0ng click v\u00e0o qu\u1ea3ng c\u00e1o? | DTM Consulting<\/span><\/a><\/p>\n

[H\u01b0\u1edbng d\u1eabn] T\u00f9y ch\u1ec9nh v\u00e0 nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho qu\u1ea3ng c\u00e1o | DTM Consulting<\/span><\/a><\/p>\n

\"C\u00e2u<\/p>\n

Cung c\u1ea5p c\u00e1c n\u1ed9i dung theo \u0111\u1ecbnh d\u1ea1ng video –<\/b>\u00a0xu h\u01b0\u1edbng marketing ng\u00e0nh game<\/b><\/h2>\n

Theo Colormatics, video l\u00e0 \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ti\u1ebfp theo \u0111\u00f3 l\u00e0 c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung c\u00f3 \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem th\u1ea5p h\u01a1n nh\u01b0 \u1ea3nh, v\u0103n b\u1ea3n\u2026 \u0110\u1ed3ng th\u1eddi, c\u00f3 72% ng\u01b0\u1eddi th\u00edch video h\u01a1n v\u0103n b\u1ea3n khi t\u00ecm hi\u1ec3u m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi. B\u00ean c\u1ea1nh \u0111\u00f3, live video hi\u1ec7n nay c\u0169ng \u0111ang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u01b0a chu\u1ed9ng. C\u00f3 82% ng\u01b0\u1eddi xem th\u00edch live video t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u01a1n c\u00e1c b\u00e0i \u0111\u0103ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ti\u00eau chu\u1ea9n. Do v\u1eady, \u0111\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng marketing \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 ng\u00e0nh game.\u00a0<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung v\u1edbi \u0111\u1ecbnh d\u1ea1ng video \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u1ec1 s\u1ea3n ph\u1ea9m game c\u1ee7a m\u00ecnh. L\u01b0u \u00fd v\u1ec1 n\u1ed9i dung ng\u1eafn g\u1ecdn \u0111\u1ec3 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi xem, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh, \u00e2m thanh trong video \u0111\u1ec3 gia t\u0103ng tr\u1ea3i nghi\u1ec7m, th\u00fac \u0111\u1ea9y \u00fd \u0111\u1ecbnh s\u1eed d\u1ee5ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

\u2192 Xem th\u00eam: <\/span>Video Marketing l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3?<\/span><\/a><\/p>\n

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\n<\/b><\/p>\n

X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng\/di\u1ec5n \u0111\u00e0n th\u1ea3o lu\u1eadn v\u1ec1 game\u00a0<\/b>– xu h\u01b0\u1edbng marketing ng\u00e0nh game<\/b><\/h2>\n

Nhi\u1ec1u nghi\u00ean c\u1ee9u ch\u1ec9 ra ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay c\u00f3 xu h\u01b0\u1edbng b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u b\u1edfi nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n mi\u1ec7ng v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn trong vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng v\u00e0 mua s\u1eafm. Do v\u1eady, c\u00e1c c\u1ed9ng \u0111\u1ed3ng game tr\u1ef1c tuy\u1ebfn \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin kh\u00e1 ph\u1ed5 bi\u1ebfn \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng game c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin v\u1ec1 game. Nh\u1eefng ng\u01b0\u1eddi ch\u01a1i game h\u1ea7u h\u1ebft \u0111\u1ec1u tham gia v\u00e0o m\u1ed9t c\u1ed9ng \u0111\u1ed3ng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 h\u1ecfi \u0111\u00e1p, giao l\u01b0u, trao \u0111\u1ed5i v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 khi ch\u01a1i game. Nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y ph\u1ea7n l\u1edbn l\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn do s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. M\u1ed9t s\u1ed1 c\u1ed9ng \u0111\u1ed3ng game c\u00f3 h\u00e0ng tr\u0103m ngh\u00ecn, ch\u1ee5c ngh\u00ecn th\u00e0nh vi\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Facebook c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 <\/span>C\u1ed9ng \u0111\u1ed3ng game th\u1ee7 Vi\u1ec7t Nam<\/span><\/a>, <\/span>C\u1ed9ng \u0111\u1ed3ng Game NFT Vi\u1ec7t<\/span><\/a>, <\/span>Game Kh\u00f4ng Hay, X\u00f3a Group! (XGR)<\/span><\/a>,…\u00a0<\/span><\/p>\n

Nh\u01b0 v\u1eady, c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh game c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng th\u1ea3o lu\u1eadn \u0111\u1ec3 gia t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 thu th\u1eadp nh\u1eefng ph\u1ea3n h\u1ed3i trong c\u1ed9ng \u0111\u1ed3ng th\u1ea3o lu\u1eadn \u0111\u1ec3 ph\u00e1t tri\u1ec3n game sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

\"Minigame<\/p>\n

S\u1eed d\u1ee5ng KOLs\/influencers trong l\u0129nh v\u1ef1c game (streamer)<\/b><\/h2>\n

Hi\u1ec7n nay, s\u1eed d\u1ee5ng KOLs\/influencers hay influencer marketing<\/a> trong truy\u1ec1n th\u00f4ng c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang l\u00e0 m\u1ed9t xu h\u01b0\u1edbng marketing ng\u00e0nh game m\u00e0 c\u00e1c doanh nghi\u1ec7p quan t\u00e2m. C\u00e1c KOLs\/influencers c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn nhanh ch\u00f3ng v\u00e0 ch\u00ednh x\u00e1c t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau mong mu\u1ed1n, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p. \u0110\u1ed3ng th\u1eddi, c\u00e1c KOLs\/influencers c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c, t\u00e1c \u0111\u1ed9ng v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n

M\u1ed9t s\u1ed1 KOLs\/influencers trong l\u0129nh v\u1ef1c game t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 \u0110\u1ed9 Mixi, Viruss, Cris Devil Gamer, Misthy, PewPew,… C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u00f4ng qua KOLs\/influencers nh\u01b0 livestream ch\u01a1i game, ph\u00e1t h\u00e0nh TVC, h\u00f3a th\u00e2n (cosplay) nh\u00e2n v\u1eadt trong game… Tuy nhi\u00ean, doanh nghi\u1ec7p n\u00ean l\u01b0u \u00fd l\u1ef1a ch\u1ecdn KOL theo ti\u00eau ch\u00ed \u0111\u00fang t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

[Influence Marketing] 5 tips t\u0103ng hi\u1ec7u qu\u1ea3 khi book KOLs<\/a><\/strong><\/p>\n

\"Influence<\/p>\n

Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m game t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Theo Adjust, ng\u01b0\u1eddi ch\u01a1i game t\u1ea1i Vi\u1ec7t Nam th\u1ec3 hi\u1ec7n s\u1ef1 \u01b0a th\u00edch \u0111\u1ed1i v\u1edbi \u0111a thi\u1ebft b\u1ecb ch\u01a1i game nh\u01b0 di \u0111\u1ed9ng, laptop, thi\u1ebft b\u1ecb ch\u01a1i game c\u1ea7m tay, m\u00e1y ch\u01a1i game,… \u0110i\u1ec1u n\u00e0y t\u1ea1o ra nhu c\u1ea7u cho c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh game \u01b0u ti\u00ean ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng th\u00edch tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi, game th\u1ee7 Vi\u1ec7t Nam \u01b0a th\u00edch c\u00e1c tr\u00f2 ch\u01a1i s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR). Vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 VR v\u00e0 AR mang \u0111\u1ebfn cho ng\u01b0\u1eddi ch\u01a1i c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c cao. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 VR v\u00e0 AR trong ph\u00e1t tri\u1ec3n game \u0111\u1ec3 gia t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ch\u01a1i.\u00a0<\/span><\/p>\n

Xem th\u00eam: Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng metaverse Vi\u1ec7t Nam 2020-2030<\/a> v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a AR VR trong Metaverse<\/strong><\/p>\n

K\u1ebft<\/b><\/h2>\n

Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng marketing ng\u00e0nh game Vi\u1ec7t Nam cho c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c game. D\u1ef1a tr\u00ean c\u00e1c xu h\u01b0\u1edbng marketing nay, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m ti\u1ebfp c\u1eadn, thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, \u0111\u1ec3 c\u00f3 th\u00eam d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c c\u00f3 nh\u1eefng l\u1eddi khuy\u00ean ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i th\u00f4ng qua <\/span>DTM Consulting – T\u01b0 v\u1ea5n Marketing<\/span><\/a><\/p>\n

Xem th\u00eam m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng trong n\u0103m 2023:\u00a0<\/span><\/p>\n

>> <\/span>B\u00e1o c\u00e1o – Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 insight kh\u00e1ch h\u00e0ng ng\u00e0nh ti\u00eau d\u00f9ng 2023- 2030 | DTM Consulting<\/span><\/a><\/p>\n

>> <\/span>B\u00e1o c\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng gi\u00e1o d\u1ee5c tr\u1ebb em (Children education) | DTM Consulting<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"

B\u1ea1n \u0111ang l\u00ean k\u1ebf ho\u1ea1ch marketing cho t\u1ef1a game m\u1edbi c\u1ee7a c\u00f4ng ty b\u1ea1n? B\u1ea1n mu\u1ed1n bi\u1ebft n\u00ean l\u00e0m g\u00ec v\u00e0 xu h\u01b0\u1edbng marketing ng\u00e0nh game hi\u1ec7n nay ra sao? H\u00e3y tham kh\u1ea3o ngay b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i. Theo Newzoo, n\u0103m 2023, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ch\u01a1i game tr\u00ean th\u1ebf gi\u1edbi \u01b0\u1edbc t\u00ednh v\u01b0\u1ee3t qua […]<\/p>","protected":false},"author":20,"featured_media":16104,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127,125],"tags":[656,708,709],"class_list":["post-16103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","category-viet-nam-insights","tag-insights-khach-hang","tag-xu-huong-marketing","tag-xu-huong-thi-truong",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16103"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16103\/revisions"}],"predecessor-version":[{"id":16331,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16103\/revisions\/16331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16104"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}