{"id":16071,"date":"2023-08-08T14:07:21","date_gmt":"2023-08-08T07:07:21","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16071"},"modified":"2023-10-28T10:07:19","modified_gmt":"2023-10-28T03:07:19","slug":"thi-phan-market-share","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-phan-market-share\/","title":{"rendered":"Doanh nghi\u1ec7p c\u00f3 c\u1ea7n d\u1eef li\u1ec7u th\u1ecb ph\u1ea7n (market share) c\u00e1c ng\u00e0nh ngh\u1ec1 t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<p><strong>Th\u1ecb ph\u1ea7n (market share)<\/strong>\u00a0l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u1ec1\u00a0<strong>v\u1ecb tr\u00ed c\u1ea1nh tranh t\u01b0\u01a1ng \u0111\u1ed1i<\/strong> c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, b\u1eb1ng c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt\u00a0<strong>th\u1ecb ph\u1ea7n b\u00e1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u00a0trong m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m.<\/p>\n<p>Tuy nhi\u00ean, t\u1ea1i Vi\u1ec7t Nam &#8211; n\u01a1i c\u00f3 \u0111\u1ebfn 90% doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u00e0 r\u1ea5t nhi\u1ec1u s\u1ed1 li\u1ec7u kh\u00f4ng th\u1ec3 th\u1ed1ng k\u00ea h\u1ebft \u0111\u01b0\u1ee3c, th\u00ec t\u00ednh th\u1ecb ph\u1ea7n (market share) nh\u01b0 th\u1ebf n\u00e0o? V\u1eady l\u00e0m th\u1ec3 n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u th\u1ecb ph\u1ea7n ng\u00e0nh h\u00e0ng nh\u1eb1m gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/cach-tham-nhap-thi-truong-moi\/\">th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/a> ho\u1eb7c \u0111\u1ec3 <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-bao-ve-thi-phan-doanh-nghiep\/\">b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n<\/a> th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3?<\/p>\n<h3>C\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n (maket share)<\/h3>\n<p>C\u00f3 hai c\u00e1ch t\u00ednh th\u1ecb ph\u1ea7n:<\/p>\n<ol>\n<li>theo \u0111\u01a1n v\u1ecb (th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u1ecb ph\u1ea7n kh\u1ed1i l\u01b0\u1ee3ng) v\u00e0<\/li>\n<li>theo doanh thu (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 gi\u00e1 tr\u1ecb ho\u1eb7c th\u1ecb ph\u1ea7n doanh thu)<\/li>\n<\/ol>\n<p>C\u00f4ng th\u1ee9c t\u00ednh\u00a0<strong>th\u1ecb ph\u1ea7n \u0111\u01a1n v\u1ecb<\/strong>\u00a0l\u00e0:<\/p>\n<ul>\n<li>Th\u1ecb ph\u1ea7n \u0111\u01a1n v\u1ecb = (\u0110\u01a1n v\u1ecb \u0111\u01b0\u1ee3c b\u00e1n b\u1edfi Th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c S\u1ea3n ph\u1ea9m c\u1ee7a C\u00f4ng ty\/ T\u1ed5ng s\u1ed1 \u0110\u01a1n v\u1ecb \u0111\u01b0\u1ee3c b\u00e1n trong Danh m\u1ee5c S\u1ea3n ph\u1ea9m ho\u1eb7c Th\u1ecb tr\u01b0\u1eddng)\u00a0<em>(Hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m)<\/em><\/li>\n<\/ul>\n<p>C\u00f4ng th\u1ee9c t\u00ednh\u00a0<strong>th\u1ecb ph\u1ea7n doanh thu<\/strong>\u00a0l\u00e0:<\/p>\n<ul>\n<li>Doanh thu Th\u1ecb ph\u1ea7n = (Doanh thu c\u1ee7a C\u00f4ng ty t\u1eeb S\u1ea3n ph\u1ea9m ho\u1eb7c Th\u01b0\u01a1ng hi\u1ec7u \/ T\u1ed5ng Doanh thu Th\u1ecb tr\u01b0\u1eddng)\u00a0<em>(Hi\u1ec3n th\u1ecb d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n tr\u0103m)<\/em><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-5419\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Increasing-hispanic-market-share-1024x588-300x172.jpg\" alt=\"\" width=\"600\" height=\"345\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Increasing-hispanic-market-share-1024x588-300x172.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Increasing-hispanic-market-share-1024x588-768x441.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Increasing-hispanic-market-share-1024x588-1024x588.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Increasing-hispanic-market-share-1024x588-600x345.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Increasing-hispanic-market-share-1024x588-254x146.jpg 254w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Increasing-hispanic-market-share-1024x588-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Increasing-hispanic-market-share-1024x588-131x75.jpg 131w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Increasing-hispanic-market-share-1024x588.jpg 1200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2><strong>Khi n\u00e0o c\u1ea7n \u0111o l\u01b0\u1eddng th\u1ecb ph\u1ea7n?<\/strong><\/h2>\n<p>S\u1ed1 li\u1ec7u th\u1ecb ph\u1ea7n c\u00f3 li\u00ean quan trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p sau:<\/p>\n<h3>C\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c d\u1eef li\u1ec7u c\u1ee7a h\u1ea7u h\u1ebft \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh<\/h3>\n<p>Th\u1ecb ph\u1ea7n tr\u1edf n\u00ean c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n khi d\u1ec5 d\u00e0ng truy c\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0N\u00f3i c\u00e1ch kh\u00e1c, v\u1ecb tr\u00ed th\u1ecb ph\u1ea7n c\u1ee7a b\u1ea1n r\u1ea5t d\u1ec5 x\u00e1c \u0111\u1ecbnh v\u00e0 t\u00ednh to\u00e1n.<\/p>\n<p>V\u00ed d\u1ee5: trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG), c\u00e1c c\u00f4ng ty th\u01b0\u1eddng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u b\u00e1n l\u1ebb chi ti\u1ebft.\u00a0\u1ede nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u00e0 c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, th\u1ecb ph\u1ea7n l\u00e0 m\u1ed9t ma tr\u1eadn quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111ang th\u1eafng hay thua tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 do \u0111\u00f3, ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh.<\/p>\n<h3><strong>V\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"wp-image-7333 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-300x169.jpg\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"600\" height=\"338\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-1024x576.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-600x338.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand.jpg 1200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/p>\n<p>N\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, vi\u1ec7c theo d\u00f5i th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>Trong nh\u1eefng ng\u00e0nh c\u00f3 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, d\u1eef li\u1ec7u th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1nh gi\u00e1 v\u00e0 theo d\u00f5i v\u1ecb tr\u00ed t\u01b0\u01a1ng \u0111\u1ed1i v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3 (ho\u1eb7c c\u00e1ch kh\u00e1c).<\/p>\n<p>V\u00e0 th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh xem m\u1ed9t c\u00f4ng ty l\u00e0 c\u00f4ng ty d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng (market leader), ng\u01b0\u1eddi theo sau hay ng\u01b0\u1eddi ch\u01a1i th\u00edch h\u1ee3p. Nh\u1eefng v\u1ecb tr\u00ed n\u00e0y c\u00f3 th\u1ec3 c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh, truy\u1ec1n th\u00f4ng marketing v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n<p><i>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/4-loai-chien-luoc-canh-tranh\/\">Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 g\u00ec? 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/a><\/strong><\/i><\/p>\n<blockquote><p><em><strong>L\u01b0u \u00fd: S\u1ed1 li\u1ec7u th\u1ecb ph\u1ea7n th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n cho c\u00e1c c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ea5y m\u00ecnh trong m\u1ed9t tr\u1eadn chi\u1ebfn c\u1ea1nh tranh.<\/strong><\/em><\/p><\/blockquote>\n<h3><strong>B\u1ea1n th\u01b0\u1eddng xuy\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0\/ho\u1eb7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u00ecm c\u00e1ch m\u1edf r\u1ed9ng, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u1ecb ph\u1ea7n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15742 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Chien-luoc-mo-rong-dong-san-pham-product-line-dtm-consulting-300x156.jpg\" alt=\"\" width=\"600\" height=\"313\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Chien-luoc-mo-rong-dong-san-pham-product-line-dtm-consulting-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Chien-luoc-mo-rong-dong-san-pham-product-line-dtm-consulting-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Chien-luoc-mo-rong-dong-san-pham-product-line-dtm-consulting-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Chien-luoc-mo-rong-dong-san-pham-product-line-dtm-consulting-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Chien-luoc-mo-rong-dong-san-pham-product-line-dtm-consulting-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Chien-luoc-mo-rong-dong-san-pham-product-line-dtm-consulting.jpg 940w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/313;\" \/><\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-mo-rong-thi-truong-trong-kinh-doanh\/\">C\u00e1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong kinh doanh<\/a><\/strong><\/p>\n<h3><strong>B\u1ea1n c\u1ea7n cung c\u1ea5p l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI)<\/strong><\/h3>\n<p>N\u1ebfu b\u00e1o c\u00e1o v\u1ec1 t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n ho\u1eb7c t\u1ef7 su\u1ea5t \u0111\u1ea7u t\u01b0 (<a href=\"https:\/\/dtmconsulting.vn\/en\/social-media-marketing-lam-the-nao-de-do-luong-hieu-qua-roi-ty-suat-hoan-von\/\">ROI<\/a>) c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n c\u00e2n nh\u1eafc \u2013 th\u00ec c\u00e1c th\u01b0\u1edbc \u0111o th\u1ecb ph\u1ea7n th\u01b0\u1eddng kh\u00e1 h\u1eefu \u00edch.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 do b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9ng minh th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i, hi\u1ec7u su\u1ea5t c\u1ea1nh tranh \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n \u2013 v\u00e0 c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng th\u00f4ng tin th\u1ecb ph\u1ea7n \u0111\u1ec3 gi\u00fap thi\u1ebft l\u1eadp c\u00e1c bi\u1ec7n ph\u00e1p c\u01a1 b\u1ea3n cho c\u00e1c t\u00ednh to\u00e1n ROMI.<\/p>\n<h3><strong>Th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n nhanh<\/strong><\/h3>\n<p>Th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap ph\u00e1t hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i trong \u0111\u1ed9ng l\u1ef1c th\u1ecb tr\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u1edbi tham gia ho\u1eb7c nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i.<\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tang-thi-phan-mo-rong-thi-truong\/\">C\u00e1ch t\u0103ng th\u1ecb ph\u1ea7n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong><\/p>\n<h2><strong>Khi n\u00e0o kh\u00f4ng c\u1ea7n \u0111o l\u01b0\u1eddng th\u1ecb ph\u1ea7n?<\/strong><\/h2>\n<p>Th\u1ecb ph\u1ea7n \u00edt c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi:<\/p>\n<h3><strong>C\u00e1c doanh nghi\u1ec7p nh\u1ecf, n\u01a1i th\u1ecb ph\u1ea7n th\u01b0\u1eddng c\u00f3 \u00edt \u1ea3nh h\u01b0\u1edfng<\/strong><\/h3>\n<p>C\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng s\u1ebd th\u1ea5y th\u1ecb ph\u1ea7n \u00edt li\u00ean quan h\u01a1n, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng c\u00f3 \u00fd ngh\u0129a\u00a0 ph\u1ee5c v\u1ee5 ra quy\u1ebft \u0111\u1ecbnh kinh doanh ho\u1eb7c marketing.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ho\u1eb7c c\u00e1c khu v\u1ef1c \u0111\u1ecba ph\u01b0\u01a1ng (v\u00ed d\u1ee5 nh\u01b0 <a href=\"https:\/\/dtmconsulting.vn\/en\/local-brand\/\">local brand<\/a>). Ch\u1eb3ng h\u1ea1n, m\u1ed9t ti\u1ec7m b\u00e1nh do gia \u0111\u00ecnh \u0111i\u1ec1u h\u00e0nh \u1edf m\u1ed9t th\u00e0nh ph\u1ed1 c\u00f3 th\u1ec3 chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn trong c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng nh\u01b0ng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng b\u00e1nh qu\u1ed1c gia ho\u1eb7c to\u00e0n c\u1ea7u, th\u1ecb ph\u1ea7n c\u1ee7a n\u00f3 c\u00f3 th\u1ec3 r\u1ea5t nh\u1ecf, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 th\u1ea5p t\u1edbi 0,01%.<\/p>\n<p>Th\u00f4ng th\u01b0\u1eddng h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p nh\u1ecf, startups ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau kh\u00e1c so v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn. M\u1ee5c ti\u00eau c\u1ee7a h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng m\u00e0 l\u00e0 ki\u1ebfm l\u1ee3i nhu\u1eadn t\u1ed1t b\u1eb1ng c\u00e1ch cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cho c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<p>Do \u0111\u00f3, nh\u00f3m doanh nghi\u1ec7p n\u00e0y c\u1ea7n c\u00f3 c\u00e1ch thu th\u1eadp v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng ri\u00eang. N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn d\u1ecbch v\u1ee5 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-s-marketing\/\">Market Research and Customer Insight<\/a> t\u1ed5ng th\u1ec3 cho doanh nghi\u1ec7p nh\u1ecf<\/strong>. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i. \u0110\u1ed9i ng\u0169 chuy\u00ean gia t\u1ea1i DTM Consulting lu\u00f4n s\u1eb5n s\u00e0ng t\u01b0 v\u1ea5n cho b\u1ea1n gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14815 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-Consulting-dich-vu-tu-van-marketing-va-nghien-cuu-thi-truong-insight-khach-hang.jpg\" alt=\"DTM Consulting d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng\" width=\"724\" height=\"362\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-Consulting-dich-vu-tu-van-marketing-va-nghien-cuu-thi-truong-insight-khach-hang.jpg 724w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-Consulting-dich-vu-tu-van-marketing-va-nghien-cuu-thi-truong-insight-khach-hang-300x150.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-Consulting-dich-vu-tu-van-marketing-va-nghien-cuu-thi-truong-insight-khach-hang-260x130.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-Consulting-dich-vu-tu-van-marketing-va-nghien-cuu-thi-truong-insight-khach-hang-50x25.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/DTM-Consulting-dich-vu-tu-van-marketing-va-nghien-cuu-thi-truong-insight-khach-hang-150x75.jpg 150w\" data-sizes=\"(max-width: 724px) 100vw, 724px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 724px; --smush-placeholder-aspect-ratio: 724\/362;\" \/><\/p>\n<h3><strong>C\u00e1c ng\u00e0nh r\u1ea5t \u0111a d\u1ea1ng (ngh\u0129a l\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh r\u00f5 r\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng)<\/strong><\/h3>\n<p>Khi n\u00f3i \u0111\u1ebfn c\u00e1c ng\u00e0nh r\u1ea5t \u0111a d\u1ea1ng, vi\u1ec7c t\u00ednh to\u00e1n th\u1ecb ph\u1ea7n \u0111\u01a1n gi\u1ea3n l\u00e0 qu\u00e1 kh\u00f3 kh\u0103n ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng ch\u00ednh x\u00e1c.<\/p>\n<p>V\u00ed d\u1ee5, trong ng\u00e0nh ngh\u1ec7 thu\u1eadt s\u00e1ng t\u1ea1o, c\u00f3 c\u00e1c ngh\u1ec7 s\u0129, nh\u1ea1c s\u0129, nh\u00e0 v\u0103n v\u00e0 nh\u00e0 l\u00e0m phim, m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec1u kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o, ph\u1ee5c v\u1ee5 cho c\u00e1c th\u1ecb hi\u1ebfu kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Nh\u01b0ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f3 kh\u0103n, so v\u1edbi m\u1ed9t ng\u00e0nh \u0111\u1ed3ng nh\u1ea5t h\u01a1n nh\u01b0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 ho\u1eb7c nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh.<\/p>\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, kh\u00e1i ni\u1ec7m th\u1ecb ph\u1ea7n g\u1ea7n nh\u01b0 v\u00f4 ngh\u0129a. Trong l\u00fd thuy\u1ebft marketing (s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a), khi m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ec1u r\u1ea5t \u0111\u1ed9c \u0111\u00e1o, m\u1ed7i ngh\u1ec7 s\u0129 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 100% th\u1ecb ph\u1ea7n trong l\u0129nh v\u1ef1c ngh\u1ec7 thu\u1eadt c\u1ee7a h\u1ecd. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng cung c\u1ea5p nhi\u1ec1u <a href=\"https:\/\/dtmconsulting.vn\/en\/tag\/insights-khach-hang\/\">insight kh\u00e1ch h\u00e0ng<\/a> c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 ra quy\u1ebft \u0111\u1ecbnh, h\u00e0nh \u0111\u1ed9ng ho\u1eb7c h\u01b0\u1edbng d\u1eabn chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<h3><strong>C\u00e1c ng\u00e0nh kh\u00f4ng c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h3>\n<p>Theo d\u00f5i th\u1ecb ph\u1ea7n y\u00eau c\u1ea7u truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u v\u1ec1 t\u1ed5ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh.<\/p>\n<p>M\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c c\u00f4ng ty t\u01b0 nh\u00e2n, m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 ho\u1eb7c <a href=\"https:\/\/dtmconsulting.vn\/en\/mo-rong-thi-truong-tang-tiep-can-khach-hang-trong-kinh-doanh-b2b\/\">kinh doanh B2B<\/a>, c\u00f3 th\u1ec3 kh\u00f4ng chia s\u1ebb d\u1eef li\u1ec7u b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch c\u00f4ng khai. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady, d\u1eef li\u1ec7u th\u1ecb ph\u1ea7n ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p kh\u00f4ng t\u1ed3n t\u1ea1i ho\u1eb7c qu\u00e1 kh\u00f3 kh\u0103n ho\u1eb7c t\u1ed1n k\u00e9m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n<p>Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y n\u00ean t\u1eadp trung v\u00e0o c\u00e1c s\u1ed1 li\u1ec7u marketing d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng tr\u01b0\u1edfng doanh thu, t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn, t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 nh\u1eadn th\u1ee9c v\u00e0 s\u1edf th\u00edch v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2>B\u1ea1n mu\u1ed1n c\u00f3 d\u1eef li\u1ec7u li\u1ec7u th\u1ecb ph\u1ea7n th\u1ecb tr\u01b0\u1eddng th\u00ec c\u1ea7n l\u00e0m g\u00ec?<\/h2>\n<p>N\u1ebfu sau khi \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u v\u00e0 t\u00ecnh h\u00ecnh c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n th\u1ea5y c\u1ea7n c\u00f3 nh\u1eefng s\u1ed1 li\u1ec7u, d\u1eef li\u1ec7u th\u1ecb ph\u1ea7n (market share) nh\u01b0ng kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/p>\n<p>N\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u00f2n \u0111ang loay hoay t\u00ecm ki\u1ebfm nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng, th\u1ecb ph\u1ea7n \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p m\u00ecnh, h\u00e3y <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">LI\u00caN H\u1ec6 V\u1edaI CH\u00daNG T\u00d4I<\/a><\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3. DTM Consulting t\u1ef1 tin v\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia kinh nghi\u1ec7m v\u00e0 chuy\u00ean m\u00f4n s\u00e2u trong ng\u00e0nh c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p cho tr\u01b0\u1eddng h\u1ee3p kinh doanh c\u1ee7a b\u1ea1n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb ph\u1ea7n (market share)\u00a0l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng v\u1ec1\u00a0v\u1ecb tr\u00ed c\u1ea1nh tranh t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, b\u1eb1ng c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt\u00a0th\u1ecb ph\u1ea7n b\u00e1n h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\u00a0trong m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, t\u1ea1i Vi\u1ec7t Nam &#8211; n\u01a1i c\u00f3 \u0111\u1ebfn 90% doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u00e0 r\u1ea5t nhi\u1ec1u s\u1ed1 [&hellip;]<\/p>","protected":false},"author":20,"featured_media":16073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651],"class_list":["post-16071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16071"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16071\/revisions"}],"predecessor-version":[{"id":16328,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16071\/revisions\/16328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16073"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}