{"id":16052,"date":"2023-07-27T11:34:44","date_gmt":"2023-07-27T04:34:44","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16052"},"modified":"2023-07-27T11:34:44","modified_gmt":"2023-07-27T04:34:44","slug":"nghien-cuu-thuc-dia","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thuc-dia\/","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba &#8211; K\u1ebf ho\u1ea1ch tri\u1ec3n khai (c\u1eadp nh\u1eadt 2023)"},"content":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba hay field research l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u nh\u1eb1m hi\u1ec3u th\u00e1i \u0111\u1ed9, h\u00e0nh vi, vai tr\u00f2, t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed9t nh\u00f3m ho\u1eb7c c\u00e1 nh\u00e2n trong b\u1ed1i c\u1ea3nh t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd<\/p>\n<h2>1\/ Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba l\u00e0 g\u00ec?<\/h2>\n<p>Field research hay c\u00f2n g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba\/kh\u1ea3o s\u00e1t th\u1ef1c \u0111\u1ecba. Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-dinh-tinh\/\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> li\u00ean quan \u0111\u1ebfn vi\u1ec7c hi\u1ec3u v\u00e0 gi\u1ea3i th\u00edch c\u00e1c t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i c\u1ee7a c\u00e1c nh\u00f3m ng\u01b0\u1eddi, c\u1ed9ng \u0111\u1ed3ng v\u00e0 x\u00e3 h\u1ed9i b\u1eb1ng c\u00e1ch quan s\u00e1t v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ecdi ng\u01b0\u1eddi trong b\u1ed1i c\u1ea3nh t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd.<\/p>\n<div id=\"s-lg-content-47679521\">\n<p>M\u1ee5c ti\u00eau c\u1ee7a\u00a0nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba\u00a0\u00a0l\u00e0 quan s\u00e1t v\u00e0 di\u1ec5n gi\u1ea3i \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean c\u1ee7a n\u00f3.\u00a0N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u v\u1ec1 con ng\u01b0\u1eddi v\u00e0 c\u00e1c ng\u00e0nh ngh\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.\u00a0H\u01a1n n\u1eefa, n\u00f3 k\u1ebft n\u1ed1i l\u00fd thuy\u1ebft v\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh d\u1eef li\u1ec7u.<\/p>\n<\/div>\n<div id=\"s-lg-content-47679522\">\n<p>Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba\u00a0cho ph\u00e9p c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u x\u00e1c \u0111\u1ecbnh v\u00e0 quan s\u00e1t c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi gi\u00fap r\u00fat ra m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng xung quanh c\u0169ng nh\u01b0 c\u00e1ch m\u00f4i tr\u01b0\u1eddng xung quanh c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi.<\/p>\n<p>N\u00f3 cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00ec ch\u00fang \u0111\u01b0\u1ee3c quan s\u00e1t v\u00e0 ph\u00e2n t\u00edch trong m\u1ed9t th\u1eddi gian d\u00e0i.<\/p>\n<p>Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba\u00a0cho ph\u00e9p c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng d\u1eef li\u1ec7u c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p chuy\u00ean s\u00e2u.<\/p>\n<p>Li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/emphatic-research-nghien-cuu-xam-nhap\/\">Emphatic \u2013 Nghi\u00ean c\u1ee9u x\u00e2m nh\u1eadp<\/a><\/p>\n<\/div>\n<h2>2\/ \u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba<\/h2>\n<div id=\"s-lg-box-wrapper-24869506\">\n<div id=\"s-lg-box-21198298-container\">\n<div id=\"s-lg-box-21198298\">\n<div id=\"s-lg-box-collapse-21198298\">\n<div>\n<div id=\"s-lg-content-47679527\">\n<h3>\u01afu \u0111i\u1ec3m<\/h3>\n<p>\u01afu \u0111i\u1ec3m ch\u00ednh c\u1ee7a\u00a0nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba\u00a0l\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u t\u00ecnh hu\u1ed1ng v\u00e0 m\u00f4i tr\u01b0\u1eddng h\u01a1n.\u00a0C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u01b0a ra m\u1ed9t ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u1ebft c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m d\u1eef li\u1ec7u ch\u00ednh cho nhi\u1ec1u gi\u1ea3 thuy\u1ebft nghi\u00ean c\u1ee9u kh\u00e1c nhau.<\/p>\n<p>H\u01a1n n\u1eefa,\u00a0nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm ra c\u00e1c s\u1ef1 ki\u1ec7n x\u00e3 h\u1ed9i m\u1edbi h\u01a1n m\u00e0 b\u1ed1i c\u1ea3nh ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng v\u00e0 nh\u1eefng ng\u01b0\u1eddi tham gia c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft. Quan tr\u1ecdng nh\u1ea5t, th\u01b0\u1eddng kh\u00f4ng c\u00f3 s\u1ef1 gi\u1ea3 m\u1ea1o d\u1eef li\u1ec7u ho\u1eb7c bi\u1ebfn, v\u00ec d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u00e0i \u0111\u1eb7t t\u1ef1 nhi\u00ean.<\/p>\n<\/div>\n<div id=\"s-lg-content-47679528\">\n<ul>\n<li>Cho ph\u00e9p quan s\u00e1t trong khung c\u1ea3nh t\u1ef1 nhi\u00ean<\/li>\n<li>Ch\u1ecdn c\u00e1c t\u00edn hi\u1ec7u tinh t\u1ebf<\/li>\n<li>Cho ph\u00e9p kh\u00e1m ph\u00e1 s\u00e2u g\u00f3p ph\u1ea7n \u0111\u00e1nh gi\u00e1 \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng g\u00ec \u0111ang \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, bao g\u1ed3m c\u1ea3 \u201ct\u1ea1i sao\u201d xung quanh h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi<\/li>\n<\/ul>\n<h3>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/h3>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba kh\u00e1c nhau\u00a0li\u00ean quan \u0111\u1ebfn vi\u1ec7c c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1eafm m\u00ecnh v\u00e0o l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u.<\/p>\n<ul>\n<li>Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m v\u00e0 m\u1ea5t th\u1eddi gian.<\/li>\n<li>Th\u00f4ng tin thu \u0111\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua quan s\u00e1t c\u00e1c nh\u00f3m nh\u1ecf v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 thi\u1ebfu hi\u1ec3u bi\u1ebft v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi nh\u00f3m nghi\u00ean c\u1ee9u l\u1edbn h\u01a1n.<\/li>\n<li>Y\u00eau c\u1ea7u m\u1ee9c \u0111\u1ed9 nh\u1ea1y c\u1ea3m cao c\u1ee7a nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed1i v\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a nghi\u00ean c\u1ee9u v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi tham gia v\u00e0 d\u1eef li\u1ec7u<\/li>\n<li>Nguy c\u01a1 ph\u1ea3n \u1ee9ng, trong \u0111\u00f3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a h\u1ecd so v\u1edbi h\u00e0nh vi b\u00ecnh th\u01b0\u1eddng do \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u<\/li>\n<li>C\u00e1c c\u00e2n nh\u1eafc v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c li\u00ean quan \u0111\u1ebfn nghi\u00ean c\u1ee9u n\u1ed9i b\u1ed9<\/li>\n<li>C\u00f3 th\u1ec3 m\u1ea5t t\u00ednh kh\u00e1ch quan<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"s-lg-box-wrapper-24869507\">\n<div id=\"s-lg-box-21198299-container\">\n<div id=\"s-lg-box-21198299\">\n<div id=\"s-lg-box-collapse-21198299\">\n<div id=\"s-lg-content-47679530\">\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/chon-chi-so-do-luong-hieu-qua-chien-dich-digtial-marketing-300x164.jpg\" alt=\"\" width=\"500\" height=\"273\" \/><\/p>\n<div id=\"ez-toc-container\">\n<h2>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba<\/h2>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba bao g\u1ed3m: nghi\u00ean c\u1ee9u d\u00e2n t\u1ed9c h\u1ecdc, quan s\u00e1t tr\u1ef1c ti\u1ebfp, quan s\u00e1t ng\u01b0\u1eddi tham gia v\u00e0 ph\u1ecfng v\u1ea5n \u0111\u1ecbnh t\u00ednh. M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf \u0111\u00e2y. C\u00e1c thu\u1eadt ng\u1eef li\u00ean quan \u0111\u1ebfn nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0y v\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c trong nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba, bao g\u1ed3m:<\/p>\n<h3>Nghi\u00ean c\u1ee9u d\u00e2n t\u1ed9c h\u1ecdc (ethnography).<\/h3>\n<p>Lo\u1ea1i c\u00f4ng vi\u1ec7c th\u1ef1c \u0111\u1ecba n\u00e0y \u0111\u1eb7c bi\u1ec7t li\u00ean quan \u0111\u1ebfn c\u00f4ng vi\u1ec7c th\u1ef1c \u0111\u1ecba ghi l\u1ea1i v\u00e0 ph\u00e2n t\u00edch v\u0103n h\u00f3a, x\u00e3 h\u1ed9i ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng.\u00a0Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u n\u00e0y ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u00e2n h\u1ecdc x\u00e3 h\u1ed9i, x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<h3>Ph\u1ecfng v\u1ea5n \u0111\u1ecbnh t\u00ednh<\/h3>\n<p>C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n \u0111\u1ecbnh t\u00ednh cung c\u1ea5p cho c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u th\u00f4ng tin chi ti\u1ebft.\u00a0Th\u00f4ng tin r\u1ed9ng l\u1edbn n\u00e0y \u0111\u01b0\u1ee3c t\u00e1ch bi\u1ec7t \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c suy lu\u1eadn li\u00ean quan \u0111\u1ebfn nh\u00f3m m\u1eabu.\u00a0D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c thu th\u1eadp b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u00f4ng ch\u00ednh th\u1ee9c, \u0111\u00e0m tho\u1ea1i ho\u1eb7c trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n k\u1ebft th\u00fac m\u1edf.<\/p>\n<h3>Quan s\u00e1t tr\u1ef1c ti\u1ebfp<\/h3>\n<p>Quan s\u00e1t tr\u1ef1c ti\u1ebfp l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u trong \u0111\u00f3 nh\u00e0 nghi\u00ean c\u1ee9u theo d\u00f5i v\u00e0 ghi l\u1ea1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd. C\u00e1c quan s\u00e1t c\u00f3 th\u1ec3 kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac ho\u1eb7c c\u00f3 c\u1ea5u tr\u00fac.<\/p>\n<p>Quan s\u00e1t phi c\u1ea5u tr\u00fac li\u00ean quan \u0111\u1ebfn vi\u1ec7c nh\u00e0 nghi\u00ean c\u1ee9u quan s\u00e1t con ng\u01b0\u1eddi v\u00e0 s\u1ef1 ki\u1ec7n v\u00e0 ghi l\u1ea1i nh\u1eefng quan s\u00e1t c\u1ee7a m\u00ecnh d\u01b0\u1edbi d\u1ea1ng ghi ch\u00fa th\u1ef1c \u0111\u1ecba. C\u00e1c quan s\u00e1t \u0111\u01b0\u1ee3c ghi l\u1ea1i m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a m\u1ed9t h\u01b0\u1edbng d\u1eabn ho\u1eb7c giao th\u1ee9c \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc.<\/p>\n<p>M\u1eb7t kh\u00e1c, quan s\u00e1t c\u00f3 c\u1ea5u tr\u00fac l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt trong \u0111\u00f3 nh\u00e0 nghi\u00ean c\u1ee9u quan s\u00e1t m\u1ecdi ng\u01b0\u1eddi v\u00e0 s\u1ef1 ki\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t h\u01b0\u1edbng d\u1eabn ho\u1eb7c giao th\u1ee9c thi\u1ebft l\u1eadp \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u01b0\u1edbc th\u1eddi h\u1ea1n.<\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-quan-sat-trong-nghien-cuu-thi-truong\/\">Ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n<h3>Quan s\u00e1t c\u1ee7a ng\u01b0\u1eddi tham gia<\/h3>\n<p>Quan s\u00e1t c\u1ee7a ng\u01b0\u1eddi tham gia l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba, theo \u0111\u00f3 nh\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 m\u1ed9t nh\u00f3m ho\u1eb7c b\u1ed1i c\u1ea3nh b\u1eb1ng c\u00e1ch tham gia v\u00e0o c\u00e1c th\u00f3i quen v\u00e0 nghi l\u1ec5 h\u00e0ng ng\u00e0y c\u00f9ng v\u1edbi c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a nh\u00f3m.<\/p>\n<\/div>\n<p><img decoding=\"async\" class=\"aligncenter lazyload\" data-src=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/02\/Field-Research-Method.jpg\" data-sizes=\"(max-width: 378px) 100vw, 378px\" data-srcset=\"https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/02\/Field-Research-Method.jpg 378w, https:\/\/www.enago.com\/academy\/wp-content\/uploads\/2022\/02\/Field-Research-Method-257x230.jpg 257w\" alt=\"\" width=\"378\" height=\"338\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 378px; --smush-placeholder-aspect-ratio: 378\/338;\" \/><\/p>\n<h2>3\/ K\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t th\u1ef1c \u0111\u1ecba<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<p><img decoding=\"async\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/07\/Ke-hoach-nghien-cuu-khao-sat-thuc-dia-field-research-dtm-consulting.png\" alt=\"K\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u, kh\u1ea3o s\u00e1t th\u1ef1c \u0111\u1ecba field research dtm consulting\" width=\"940\" height=\"490\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 940px; --smush-placeholder-aspect-ratio: 940\/490;\" \/><\/p>\n<p class=\"entry-title\">N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c <a href=\"https:\/\/dtmconsulting.vn\/en\/tu-lam-nghien-cuu-thi-truong\/\">H\u01b0\u1edbng d\u1eabn t\u1ef1 l\u00e0m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (DIY Market Research)<\/a> n\u00ean theo d\u00f5i k\u1ef9 h\u01a1n ph\u1ea7n n\u00e0y.<\/p>\n<p class=\"entry-title\">Nghi\u00ean c\u1ee9u kh\u00f4ng ch\u1ec9 l\u00e0 th\u1ef1c hi\u1ec7n th\u00ed nghi\u1ec7m v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u th\u00f4 v\u00e0 hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u trong m\u00f4i tr\u01b0\u1eddng c\u1ee7a n\u00f3. Nh\u1eefng lo\u1ea1i nghi\u00ean c\u1ee9u n\u00e0y ph\u1ee9c t\u1ea1p h\u01a1n v\u00e0 l\u00e0 l\u00fd do \u0111\u1ec3 t\u1ea1o ra th\u00f4ng tin th\u1ef1c tr\u00ean quy m\u00f4 l\u1edbn.<\/p>\n<h3 id=\"ez-toc-container\">X\u00e1c \u0111\u1ecbnh c\u00e2u h\u1ecfi v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u<\/h3>\n<div role=\"presentation\" data-is-logged-in=\"true\" data-thread-urn=\"urn:li:articleSegment:(urn:li:linkedInArticle:7041112160952872961,7041112163737890816)\" data-test-id=\"article-segment\" data-total-count=\"0\" data-tracking-prefix=\"article-ssr-frontend-x-article\">\n<div>\n<div data-test-id=\"publishing-text-block\">\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e2u h\u1ecfi v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. B\u1ea1n mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c g\u00ec t\u1eeb nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba c\u1ee7a m\u00ecnh? C\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 c\u1ee7a d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o b\u1ea1n s\u1ebd \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n? C\u00e2u h\u1ecfi v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n ph\u1ea3i r\u00f5 r\u00e0ng, ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 thi, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n trong su\u1ed1t d\u1ef1 \u00e1n.<\/p>\n<\/div>\n<\/div>\n<div data-thread-urn=\"urn:li:articleSegment:(urn:li:linkedInArticle:7041112160952872961,7041112163737890816)\">\n<h3>Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u<\/h3>\n<\/div>\n<\/div>\n<div role=\"presentation\" data-is-logged-in=\"true\" data-thread-urn=\"urn:li:articleSegment:(urn:li:linkedInArticle:7041112160952872961,7041112163742060545)\" data-test-id=\"article-segment\" data-total-count=\"0\" data-tracking-prefix=\"article-ssr-frontend-x-article\">\n<div>\n<div data-test-id=\"publishing-text-block\">\n<p>B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.\u00a0T\u00f9y thu\u1ed9c v\u00e0o c\u00e2u h\u1ecfi v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 kh\u00e1c nhau \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n<p>V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, quan s\u00e1t, kh\u1ea3o s\u00e1t, nh\u00f3m ti\u00eau \u0111i\u1ec3m ho\u1eb7c th\u1eed nghi\u1ec7m \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh ho\u1eb7c \u0111\u1ecbnh l\u01b0\u1ee3ng.\u00a0B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 thi\u1ebft b\u1ecb ghi \u00e2m, m\u00e1y \u1ea3nh ho\u1eb7c ph\u1ea7n m\u1ec1m \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh.\u00a0B\u1ea1n n\u00ean ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 d\u1ef1a tr\u00ean t\u00ednh ph\u00f9 h\u1ee3p, \u0111\u1ed9 tin c\u1eady v\u00e0 hi\u1ec7u l\u1ef1c c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n.<\/p>\n<\/div>\n<\/div>\n<div data-thread-urn=\"urn:li:articleSegment:(urn:li:linkedInArticle:7041112160952872961,7041112163742060545)\">\n<h3>L\u1eadp k\u1ebf ho\u1ea1ch h\u1eadu c\u1ea7n v\u00e0 ng\u00e2n s\u00e1ch nghi\u00ean c\u1ee9u<\/h3>\n<\/div>\n<\/div>\n<div role=\"presentation\" data-is-logged-in=\"true\" data-thread-urn=\"urn:li:articleSegment:(urn:li:linkedInArticle:7041112160952872961,7041112163746283520)\" data-test-id=\"article-segment\" data-total-count=\"0\" data-tracking-prefix=\"article-ssr-frontend-x-article\">\n<div>\n<div data-test-id=\"publishing-text-block\">\n<p>B\u01b0\u1edbc th\u1ee9 ba l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch h\u1eadu c\u1ea7n v\u00e0 ng\u00e2n s\u00e1ch nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.\u00a0\u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c quy\u1ebft \u0111\u1ecbnh th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 c\u00e1ch th\u1ee9c b\u1ea1n s\u1ebd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 chi ph\u00ed.<\/p>\n<p>B\u1ea1n n\u00ean xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ef1 s\u1eb5n c\u00f3 v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 th\u1eddi gian nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba c\u1ee7a b\u1ea1n, s\u1ef1 cho ph\u00e9p v\u00e0 ph\u00ea duy\u1ec7t \u0111\u1ea1o \u0111\u1ee9c m\u00e0 b\u1ea1n c\u1ea7n, thi\u1ebft b\u1ecb v\u00e0 t\u00e0i li\u1ec7u b\u1ea1n c\u1ea7n, chi ph\u00ed \u0111i l\u1ea1i v\u00e0 \u0103n \u1edf, v\u00e0 c\u00e1c r\u1ee7i ro v\u00e0 r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra. b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n<p>B\u1ea1n n\u00ean l\u1eadp k\u1ebf ho\u1ea1ch h\u1eadu c\u1ea7n v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch th\u1ef1c t\u1ebf v\u00e0 linh ho\u1ea1t, \u0111\u1ed3ng th\u1eddi th\u00f4ng b\u00e1o ch\u00fang m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u1edbi c\u00e1c b\u00ean li\u00ean quan c\u1ee7a b\u1ea1n.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-8068 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-300x200.jpg\" alt=\"c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-768x512.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat-113x75.jpg 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/11\/bang-khao-sat.jpg 900w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/p>\n<\/div>\n<\/div>\n<div data-thread-urn=\"urn:li:articleSegment:(urn:li:linkedInArticle:7041112160952872961,7041112163746283520)\">\n<h3>Tuy\u1ec3n d\u1ee5ng v\u00e0 ch\u1ecdn ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u<\/h3>\n<\/div>\n<\/div>\n<div role=\"presentation\" data-is-logged-in=\"true\" data-thread-urn=\"urn:li:articleSegment:(urn:li:linkedInArticle:7041112160952872961,7041112163754680322)\" data-test-id=\"article-segment\" data-total-count=\"0\" data-tracking-prefix=\"article-ssr-frontend-x-article\">\n<div data-test-id=\"publishing-text-block\">\n<p>B\u01b0\u1edbc th\u1ee9 t\u01b0 l\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi tham gia nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd cung c\u1ea5p cho b\u1ea1n d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin chi ti\u1ebft cho nghi\u00ean c\u1ee9u l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n n\u00ean tuy\u1ec3n d\u1ee5ng v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi tham gia d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 li\u00ean quan, t\u00ednh \u0111a d\u1ea1ng v\u00e0 t\u00ednh \u0111\u1ea1i di\u1ec7n c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e2u h\u1ecfi v\u00e0 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng n\u00ean xem x\u00e9t quy m\u00f4 v\u00e0 th\u00e0nh ph\u1ea7n m\u1eabu c\u1ee7a m\u00ecnh, c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 th\u00f9 lao m\u00e0 b\u1ea1n s\u1ebd \u0111\u01b0a ra, s\u1ef1 \u0111\u1ed3ng \u00fd v\u00e0 b\u1ea3o m\u1eadt m\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u0169ng nh\u01b0 m\u1ed1i quan h\u1ec7 v\u00e0 l\u00f2ng tin m\u00e0 b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi tham gia.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15073 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-300x199.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-1024x678.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-768x509.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-220x146.jpg 220w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2-113x75.jpg 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/06\/nghien-cuu-thi-truong-2.jpg 1055w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/199;\" \/><\/p>\n<\/div>\n<\/div>\n<div role=\"presentation\" data-is-logged-in=\"true\" data-thread-urn=\"urn:li:articleSegment:(urn:li:linkedInArticle:7041112160952872961,7041112163758862337)\" data-test-id=\"article-segment\" data-total-count=\"0\" data-tracking-prefix=\"article-ssr-frontend-x-article\">\n<div>\n<div data-test-id=\"publishing-text-block\">\n<h3>Chu\u1ea9n b\u1ecb t\u00e0i li\u1ec7u v\u00e0 giao th\u1ee9c nghi\u00ean c\u1ee9u<\/h3>\n<\/div>\n<div data-test-id=\"publishing-text-block\">\n<p>B\u01b0\u1edbc th\u1ee9 n\u0103m l\u00e0 chu\u1ea9n b\u1ecb c\u00e1c t\u00e0i li\u1ec7u v\u00e0 quy tr\u00ecnh nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.\u00a0\u0110\u00e2y l\u00e0 nh\u1eefng t\u00e0i li\u1ec7u v\u00e0 ngu\u1ed3n l\u1ef1c s\u1ebd h\u01b0\u1edbng d\u1eabn v\u00e0 h\u1ed7 tr\u1ee3 vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.\u00a0V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u, h\u01b0\u1edbng d\u1eabn thu th\u1eadp d\u1eef li\u1ec7u, k\u1ebf ho\u1ea1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u, bi\u1ec3u m\u1eabu \u0111\u1ed3ng \u00fd, bi\u1ec3u m\u1eabu ph\u1ecfng v\u1ea5n ho\u1eb7c k\u1ebf ho\u1ea1ch qu\u1ea3n l\u00fd d\u1eef li\u1ec7u.\u00a0B\u1ea1n n\u00ean chu\u1ea9n b\u1ecb c\u00e1c t\u00e0i li\u1ec7u v\u00e0 giao th\u1ee9c d\u1ef1a tr\u00ean c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi ki\u1ec3m tra v\u00e0 tinh ch\u1ec9nh ch\u00fang tr\u01b0\u1edbc khi nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div role=\"presentation\" data-is-logged-in=\"true\" data-thread-urn=\"urn:li:articleSegment:(urn:li:linkedInArticle:7041112160952872961,7041112163763068928)\" data-test-id=\"article-segment\" data-total-count=\"0\" data-tracking-prefix=\"article-ssr-frontend-x-article\">\n<div>\n<div data-test-id=\"publishing-text-block\">\n<h3>Ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u th\u1eed nghi\u1ec7m th\u00ed \u0111i\u1ec3m<\/h3>\n<\/div>\n<div data-test-id=\"publishing-text-block\">\n<p>B\u01b0\u1edbc th\u1ee9 s\u00e1u v\u00e0 c\u0169ng l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng l\u00e0 ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u th\u00ed \u0111i\u1ec3m.\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t th\u1eed nghi\u1ec7m quy m\u00f4 nh\u1ecf v\u1ec1 nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, c\u00f4ng c\u1ee5, t\u00e0i li\u1ec7u, giao th\u1ee9c, h\u1eadu c\u1ea7n v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh.<\/p>\n<p>B\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u th\u1eed nghi\u1ec7m v\u1edbi m\u1ed9t v\u00e0i ng\u01b0\u1eddi tham gia t\u01b0\u01a1ng t\u1ef1 nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb h\u1ecd v\u00e0 t\u1eeb ch\u00ednh b\u1ea1n.\u00a0B\u1ea1n n\u00ean s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3i quy\u1ebft b\u1ea5t k\u1ef3 v\u1ea5n \u0111\u1ec1 ho\u1eb7c th\u00e1ch th\u1ee9c n\u00e0o c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba c\u1ee7a b\u1ea1n v\u00e0 th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft n\u00e0o tr\u01b0\u1edbc khi b\u1ea1n ti\u1ebfn h\u00e0nh d\u1ef1 \u00e1n quy m\u00f4 \u0111\u1ea7y \u0111\u1ee7.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h3>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c<\/h3>\n<p>C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u tr\u1ea3i qua qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u sau khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ghi l\u1ea1i m\u1ed9t\u00a0b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba\u00a0chi ti\u1ebft , gi\u1ea3i th\u00edch d\u1eef li\u1ec7u v\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a n\u00f3.\u00a0\u0110\u01b0a ra\u00a0nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba\u00a0m\u1ed9t k\u1ebft lu\u1eadn ph\u00f9 h\u1ee3p.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p class=\"Text-jBexRX Text__StyledText-sc-12egtmw-0 fLPlIQ\">Khi thi\u1ebft k\u1ebf l\u00ean k\u1ebf ho\u1ea1ch cho m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u00f3i chung v\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba n\u00f3i ri\u00eang, khi l\u00ean m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch k\u1ef9 c\u00e0ng l\u00e0 \u0111i\u1ec1u lu\u00f4n c\u1ea7n thi\u1ebft.<\/p>\n<p class=\"Text-jBexRX Text__StyledText-sc-12egtmw-0 fLPlIQ\">Ngo\u00e0i ra, DTM Consulting c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p Vi\u1ec7t Nam, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u00e0 startups trong vi\u1ec7c tri\u1ec3n khai nghi\u00ean c\u1ee9u\/kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng t\u1ea1i Vi\u1ec7t Nam v\u1edbi chi ph\u00ed ph\u00f9 h\u1ee3p. H\u00e3y <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i t\u01b0 v\u1ea5n chi ti\u1ebft.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba hay field research l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u nh\u1eb1m hi\u1ec3u th\u00e1i \u0111\u1ed9, h\u00e0nh vi, vai tr\u00f2, t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed9t nh\u00f3m ho\u1eb7c c\u00e1 nh\u00e2n trong b\u1ed1i c\u1ea3nh t\u1ef1 nhi\u00ean c\u1ee7a h\u1ecd 1\/ Nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba l\u00e0 g\u00ec? Field research hay c\u00f2n g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba\/kh\u1ea3o s\u00e1t th\u1ef1c [&hellip;]<\/p>","protected":false},"author":20,"featured_media":16068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651],"class_list":["post-16052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16052"}],"version-history":[{"count":12,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16052\/revisions"}],"predecessor-version":[{"id":16069,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16052\/revisions\/16069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16068"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}