{"id":16022,"date":"2023-07-11T17:48:47","date_gmt":"2023-07-11T10:48:47","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16022"},"modified":"2023-11-21T16:40:48","modified_gmt":"2023-11-21T09:40:48","slug":"nghien-cuu-thi-truong-de-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-de-xay-dung-thuong-hieu\/","title":{"rendered":"Quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p>T\u1ea1i sao ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u? M\u1ed9t c\u00f4ng ty, m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng t\u1ef1 nhi\u00ean c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb1ng sau nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u, c\u00f3 r\u1ea5t nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh t\u1eebng kh\u00eda c\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 li\u00ean t\u01b0\u1edfng, m\u00e0u s\u1eafc, font ch\u1eef,&#8230;. N\u1ebfu b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i ho\u1eb7c thi\u1ebft l\u1eadp m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, \u0111\u1eebng b\u1ecf qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, inisght kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y, DTM Consulting s\u1ebd \u0111\u1ec1 c\u1eadp c\u1ee5 th\u1ec3 xem c\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (market research for branding)<\/p>\n<h2>T\u1ea1i sao c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n<h3>Ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng<\/h3>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00ec n\u00f3 cung c\u1ea5p th\u00f4ng tin v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi. B\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng l\u0129nh v\u1ef1c t\u0103ng tr\u01b0\u1edfng ti\u1ec1m n\u0103ng v\u00e0 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn g\u1ea7n v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n.<\/p>\n<h3>Tr\u00e1nh \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m<\/h3>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap b\u1ea1n tr\u00e1nh c\u00e1c quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 tr\u00e1nh nh\u1eefng hi\u1ec3u l\u1ea7m ng\u1edb ng\u1ea9n. V\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u h\u1ed3ng \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi ph\u1ee5 n\u1eef, nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 ph\u1ee5 n\u1eef \u0111\u1ec1u th\u00edch m\u00e0u h\u1ed3ng. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng gi\u00fap b\u1ea1n h\u1ea1n ch\u1ebf c\u00e1c sai l\u1ea7m trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n<h3>T\u00ecm ra \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1i quan t\u00e2m, lo ng\u1ea1i (<a href=\"https:\/\/dtmconsulting.vn\/en\/pain-points-la-gi\/\">pain point<\/a>) c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mong \u0111\u1ee3i t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c.<\/p>\n<h3>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ea7n thi\u1ebft khi <a href=\"https:\/\/dtmconsulting.vn\/en\/ra-mat-san-pham-moi\/\">ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/a><\/h3>\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng khi b\u1ea1n ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn ra t\u1eeb ph\u00eda h\u1ecd.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15938 size-full\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/sua-thuan-chay-xu-huong-tieu-dung-thuan-chay-market-report-dtm-consulting.jpg\" alt=\"s\u1eefa thu\u1ea7n chay xu h\u01b0\u1edbng ti\u00eau d\u00f9ng thu\u1ea7n chay market report dtm consulting\" width=\"600\" height=\"348\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/sua-thuan-chay-xu-huong-tieu-dung-thuan-chay-market-report-dtm-consulting.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/sua-thuan-chay-xu-huong-tieu-dung-thuan-chay-market-report-dtm-consulting-300x174.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/sua-thuan-chay-xu-huong-tieu-dung-thuan-chay-market-report-dtm-consulting-252x146.jpg 252w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/sua-thuan-chay-xu-huong-tieu-dung-thuan-chay-market-report-dtm-consulting-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/sua-thuan-chay-xu-huong-tieu-dung-thuan-chay-market-report-dtm-consulting-129x75.jpg 129w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3>C\u1ea3i thi\u1ec7n, n\u00e2ng cao <a href=\"https:\/\/dtmconsulting.vn\/en\/brand-identity-model-prism\/\">nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (brand identity)<\/a><\/h3>\n<p>Cu\u1ed1i c\u00f9ng, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u0169ng gi\u00fap c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<h2>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7128 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-300x164.jpg\" alt=\"\" width=\"600\" height=\"328\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-300x164.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-768x420.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-1024x560.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-600x328.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-260x142.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-50x27.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding-137x75.jpg 137w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/branding.jpg 1800w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/328;\" \/><\/p>\n<p>Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m hai giai \u0111o\u1ea1n ch\u00ednh: nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p v\u00e0 nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p.<\/p>\n<p>Trong giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p, b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua c\u00e1c ngu\u1ed3n th\u1ee9 c\u1ea5p nh\u01b0 \u1ea5n ph\u1ea9m, blog, trang web c\u1ee7a <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-101-thu-thap-insights-thi-truong-tu-viec-phan-tich-doi-thu-canh-tranh\/\">\u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a>. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3.<\/p>\n<p>Sau \u0111\u00f3, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p <a href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a>. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u00fd ki\u1ebfn v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh xem kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n s\u00e0ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n<p>Sau khi ho\u00e0n th\u00e0nh qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, b\u1ea1n s\u1ebd c\u00f3 \u0111\u1ee7 d\u1eef li\u1ec7u \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn b\u01b0\u1edbc ti\u1ebfp theo. N\u1ebfu b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 tin ti\u1ebfn h\u00e0nh ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, n\u1ebfu k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u cho th\u1ea5y kh\u00f4ng cho s\u1ea3n ph\u1ea9m kh\u00f4ng th\u1ef1c s\u1ef1 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m qu\u00e1 nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9mh ho\u1eb7c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>&gt;&gt; xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n<h2><strong>C\u00e1ch ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n<p>Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t chuy\u1ec7n, th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c. Do \u0111\u00f3, h\u00e3y theo d\u00f5i quy tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 DTM Consulting ch\u00fang t\u00f4i tr\u00ecnh b\u00e0y d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<h3><strong> X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u\u00a0<\/strong><\/h3>\n<p>\u0110i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/p>\n<ul>\n<li>Nh\u1eefng t\u00ednh n\u0103ng, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/li>\n<li>\u0110\u00f3 l\u00e0 b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n<li>\u0110\u00f3 l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng \u1edf th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n<li>T\u00ecnh tr\u1ea1ng c\u1ee7a th\u1ebf gi\u1edbi, xu h\u01b0\u1edbng x\u1ea3y ra trong th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n v\u00e0 trong x\u00e3 h\u1ed9i n\u00f3i chung.<\/li>\n<li>&#8230;.<\/li>\n<\/ul>\n<p>\u0110i\u1ec1u b\u1ea1n c\u1ea7n \u0111\u00f3 l\u00e0 x\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c c\u00f3 li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a nh\u1eefng l\u0129nh v\u1ef1c \u0111\u00f3 v\u00e0o nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u00e0ng bi\u1ebft nhi\u1ec1u v\u1ec1 ng\u00e0nh v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh\u2014th\u00f4ng qua nh\u1eefng th\u1ee9 nh\u01b0\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-insight-khach-hang\/\">c\u00e1o b\u00e1o th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng\u00a0<\/a>\u2014b\u1ea1n s\u1ebd c\u00e0ng \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t h\u01a1n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi ch\u00fang.<\/p>\n<p>Do \u0111\u00f3, c\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u00e0m \u0111\u00f3 l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng th\u00f4ng qua x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, bao g\u1ed3m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng x\u00e3 h\u1ed9i.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5741 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-300x124.png\" alt=\"\" width=\"600\" height=\"248\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-300x124.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-768x317.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-1024x423.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-600x248.png 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-260x107.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-50x21.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown-150x62.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/SMARTbreakdown.png 1453w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/248;\" \/><\/p>\n<h3><strong> L\u00ean k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n.\u00a0B\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau ai?\u00a0Khi b\u1ea1n bi\u1ebft \u0111i\u1ec1u \u0111\u00f3, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n l\u00e0 th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. C\u1ee5 th\u1ec3, dianh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 kh\u1ea3o s\u00e1t, nh\u00f3m t\u1eadp trung, ph\u1ecfng v\u1ea5n v\u00e0 b\u1ea3ng c\u00e2u h\u1ecfi. \u0110\u1ea3m b\u1ea3o b\u1ea1n n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi quan tr\u1ecdng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng.<\/p>\n<p>Xem th\u00eam:<br \/>\n<a href=\"https:\/\/dtmconsulting.vn\/en\/market-research-cach-thuc-nghien-cuu-thi-truong-trong-kinh-doanh\/\">[Market research] C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong kinh doanh (Ph\u1ea7n 1)<\/a><br \/>\n<a href=\"https:\/\/dtmconsulting.vn\/en\/market-research-cach-nghien-cuu-thi-truong-trong-kinh-doanh-phan-2\/\">[Market Research] C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong kinh doanh (Ph\u1ea7n 2)<\/a><\/p>\n<p><strong style=\"font-size: 25px;\">Ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n<p>Ti\u1ebfp theo, b\u1ea1n n\u00ean ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u1eed nghi\u1ec7m s\u00e1ng t\u1ea1o v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 ki\u1ec3m tra nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u1eddng xuy\u00ean.<\/p>\n<p>\u0110\u1eebng \u0111em th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ra th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng v\u00e0 hy v\u1ecdng n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn v\u00e0 ghi nh\u1edb. V\u1edbi m\u1ed9t s\u1ed1 <a href=\"https:\/\/dtmconsulting.vn\/en\/thu-nghiem-va-phan-phoi-san-pham-2\/\">th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m<\/a>, b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 tin gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n ch\u00fang. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m t\u1ed1n k\u00e9m v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/khao-sat-thu-nghiem-concept-san-pham\/\">9 l\u01b0u \u00fd cho doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t th\u1eed nghi\u1ec7m concept s\u1ea3n ph\u1ea9m<\/a><\/p>\n<h3><b>Nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6689 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding.png\" alt=\"\" width=\"512\" height=\"425\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding.png 512w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-300x249.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-176x146.png 176w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-50x42.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/branding-90x75.png 90w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/425;\" \/><\/p>\n<p>Ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 m\u1ea1nh m\u1ebd l\u00e0 lu\u00f4n gi\u1eef tay l\u00e1i v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn con \u0111\u01b0\u1eddng.\u00a0N\u00f3i c\u00e1ch kh\u00e1c: ti\u1ebfp t\u1ee5c ki\u1ec3m tra v\u00e0 duy tr\u00ec s\u1ef1 t\u1eadp trung.<\/p>\n<p>Khi b\u1ea1n \u0111\u00e3 gi\u1ea3i quy\u1ebft xong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 n\u00f3.\u00a0T\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 ch\u00eca kh\u00f3a khi n\u00f3i \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\u00a0N\u1ebfu m\u1ecdi ng\u01b0\u1eddi nh\u00ecn th\u1ea5y c\u00e1c th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau t\u1eeb c\u00f4ng ty c\u1ee7a b\u1ea1n ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh kh\u00e1c nhau, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn v\u00e0 ph\u1ea3n t\u00e1c d\u1ee5ng.<\/p>\n<p>C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 th\u1ef1c s\u1ef1 \u0111o l\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i s\u00e2u v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.\u00a0V\u1edbi\u00a0m\u1eabu kh\u1ea3o s\u00e1t m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u mi\u1ec5n ph\u00ed\u00a0c\u1ee7a ch\u00fang t\u00f4i , b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t kh\u1edfi \u0111\u1ea7u thu\u1eadn l\u1ee3i v\u00e0 bi\u1ebft n\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi n\u00e0o c\u0169ng nh\u01b0 c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 vi\u1ec7c b\u1ea1n l\u00e0 ai v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec, sau \u0111\u00f3 truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh\u2014t\u1eeb trang web c\u1ee7a b\u1ea1n \u0111\u1ebfn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ebfn c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 ki\u1ec3m tra xem m\u00ecnh c\u00f3 \u0111ang l\u00e0m \u0111i\u1ec1u n\u00e0y hay kh\u00f4ng b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean. Ki\u1ec3m tra xem b\u1ea1n \u0111ang l\u00e0m nh\u01b0 th\u1ebf n\u00e0o khi n\u00f3i \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh ti\u1ebfng c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 li\u1ec7u b\u1ea1n c\u00f3 gi\u00e0nh chi\u1ebfn th\u1eafng trong vi\u1ec7c ghi nh\u1edb v\u00e0 c\u00f4ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng.<\/p>\n<p><strong>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/muc-do-nhan-biet-thuong-hieu\/\">Top 5 c\u00e1ch \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u (brand awareness) cho doanh nghi\u1ec7p<\/a><\/strong><\/p>\n<h3><strong>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<p>C\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c <a href=\"https:\/\/dtmconsulting.vn\/en\/cong-cu-nghien-cuu-doi-thu-canh-tranh-online-tot-nhat\/\">c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a> r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p b\u1ea1n thu th\u1eadp t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u b\u1ea1n c\u1ea7n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1ea5t c\u1ee9 khi n\u00e0o b\u1ea1n c\u1ea7n.<\/p>\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (thay v\u00ec thu\u00ea m\u1ed9t \u0111\u1ea1i l\u00fd), b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n v\u1ec1 th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh, cho ph\u00e9p b\u1ea1n ki\u1ec3m so\u00e1t nhi\u1ec1u h\u01a1n ng\u00e2n s\u00e1ch, th\u1eddi gian v\u00e0 d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>\u00dd ki\u1ebfn \u200b\u200bv\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ti\u1ebfp t\u1ee5c ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n th\u01b0\u1eddng xuy\u00ean ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>","protected":false},"excerpt":{"rendered":"<p>T\u1ea1i sao ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u? M\u1ed9t c\u00f4ng ty, m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng t\u1ef1 nhi\u00ean c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb1ng sau nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u, c\u00f3 r\u1ea5t nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh [&hellip;]<\/p>","protected":false},"author":20,"featured_media":16025,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[647,651],"class_list":["post-16022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-branding","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16022"}],"version-history":[{"count":7,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16022\/revisions"}],"predecessor-version":[{"id":16516,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16022\/revisions\/16516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16025"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}