{"id":16011,"date":"2023-07-11T14:48:28","date_gmt":"2023-07-11T07:48:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=16011"},"modified":"2023-07-11T15:03:38","modified_gmt":"2023-07-11T08:03:38","slug":"cong-ty-phan-tich-thi-truong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cong-ty-phan-tich-thi-truong\/","title":{"rendered":"Top c\u00f4ng ty ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam v\u00e0 th\u1ebf gi\u1edbi c\u00e1c l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1 (c\u1eadp nh\u1eadt 2023)"},"content":{"rendered":"

C\u00f4ng ty ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n t\u1ea1i Vi\u1ec7t Nam<\/h2>\n
    \n
  1. Viet Capital Securities (VCSC): M\u1ed9t trong nh\u1eefng c\u00f4ng ty ch\u1ee9ng kho\u00e1n h\u00e0ng \u0111\u1ea7u \u1edf Vi\u1ec7t Nam, chuy\u00ean v\u1ec1 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0.<\/li>\n
  2. SSI Research: Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n v\u00e0 c\u00e1c ng\u00e0nh kinh t\u1ebf kh\u00e1c, cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u, d\u1ef1 b\u00e1o v\u00e0 khuy\u1ebfn ngh\u1ecb \u0111\u1ea7u t\u01b0.<\/li>\n
  3. BIDV Securities (BSC): C\u00f4ng ty ch\u1ee9ng kho\u00e1n c\u1ee7a Ng\u00e2n h\u00e0ng \u0110\u1ea7u t\u01b0 v\u00e0 Ph\u00e1t tri\u1ec3n Vi\u1ec7t Nam (BIDV), chuy\u00ean v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh v\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0.<\/li>\n
  4. Techcom Securities (TCBS): C\u00f4ng ty ch\u1ee9ng kho\u00e1n thu\u1ed9c Ng\u00e2n h\u00e0ng Techcombank, cung c\u1ea5p ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0.<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    C\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng tr\u00ean th\u1ebf gi\u1edbi<\/h2>\n
      \n
    1. Goldman Sachs: M\u1ed9t trong nh\u1eefng ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, chuy\u00ean v\u1ec1 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh, d\u1ef1 b\u00e1o kinh t\u1ebf v\u00e0 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0.<\/li>\n
    2. J.P. Morgan: Ng\u00e2n h\u00e0ng \u0111a qu\u1ed1c gia c\u00f3 chuy\u00ean m\u00f4n trong ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh, nghi\u00ean c\u1ee9u kinh t\u1ebf v\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0.<\/li>\n
    3. Morgan Stanley: M\u1ed9t c\u00f4ng ty t\u00e0i ch\u00ednh \u0111a ng\u00e0nh, cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 \u0111\u1ea7u t\u01b0 t\u01b0 v\u1ea5n.<\/li>\n
    4. Morningstar: C\u00f4ng ty t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u00e0i ch\u00ednh, chuy\u00ean cung c\u1ea5p \u0111\u00e1nh gi\u00e1 c\u00e1c qu\u1ef9 \u0111\u1ea7u t\u01b0, c\u1ed5 phi\u1ebfu v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u00e0i ch\u00ednh kh\u00e1c.<\/li>\n<\/ol>\n

      \u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u00e0 kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n. C\u00f4ng ty ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o v\u00f9ng \u0111\u1ecba l\u00fd v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n quan t\u00e2m.<\/p>\n

      M\u1ed9t s\u1ed1 c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam<\/h2>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, bao g\u1ed3m c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng v\u00e0 kh\u00f4ng ti\u00eau d\u00f9ng:<\/p>\n

      T\u1ea1i Vi\u1ec7t Nam hi\u1ec7n c\u00f3 C\u00f4ng ty DTM Consulting – chuy\u00ean v\u1ec1 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng<\/a>.<\/p>\n

      \u0110\u1ed9i ng\u0169 chuy\u00ean gia t\u1ea1i DTM Consulting c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t kh\u00fac th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec1 xu\u1ea5t Value proposition, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ed7n h\u1ee3p (marketing mix)<\/a>,\u00a0USP s\u1ea3n ph\u1ea9m<\/a>,\u2026. M\u1eb7c d\u00f9 l\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n nh\u01b0ng ch\u00fang t\u00f4i c\u0169ng s\u1eb5n s\u00e0ng tham gia v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing, gi\u00fap theo d\u00f5i k\u1ebft qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch khi h\u1ecd \u0111i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c c\u00f4ng ty c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb \u200b\u200bc\u00e1c n\u1ed7 l\u1ef1c marketing.<\/p>\n

      Ngo\u00e0i ra, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u, mong mu\u1ed1n t\u1ef1 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u. DTM Consulting ch\u00fang t\u00f4i hi\u1ec7n \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5 T\u01b0 v\u1ea5n doanh nghi\u1ec7p t\u1ef1 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/a><\/p>\n

      Tham kh\u1ea3o th\u00eam: C\u00f4ng ty t\u01b0 v\u1ea5n marketing l\u00e0 g\u00ec? D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n marketing DTM Consulting<\/a><\/p>\n

      \"\"<\/p>\n

      Th\u00eam v\u00e0o \u0111\u00f3, m\u1ed9t s\u1ed1 c\u00f4ng ty t\u01b0 v\u1ea5n kh\u00e1c n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi nh\u01b0:<\/p>\n

        \n
      1. McKinsey & Company: C\u00f4ng ty t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u, cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p, t\u0103ng tr\u01b0\u1edfng, t\u00e0i ch\u00ednh v\u00e0 qu\u1ea3n l\u00fd.<\/li>\n
      2. Boston Consulting Group (BCG): M\u1ed9t trong nh\u1eefng c\u00f4ng ty t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, chuy\u00ean v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, t\u0103ng tr\u01b0\u1edfng v\u00e0 qu\u1ea3n l\u00fd.<\/li>\n
      3. Bain & Company: C\u00f4ng ty t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u, chuy\u00ean v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p, t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u1ea3i ti\u1ebfn hi\u1ec7u su\u1ea5t.<\/li>\n
      4. Deloitte: M\u1ed9t trong “Big Four” c\u00f4ng ty ki\u1ec3m to\u00e1n v\u00e0 t\u01b0 v\u1ea5n t\u00e0i ch\u00ednh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, t\u00e0i ch\u00ednh v\u00e0 qu\u1ea3n l\u00fd.<\/li>\n
      5. PricewaterhouseCoopers (PwC): M\u1ed9t trong “Big Four” c\u00f4ng ty ki\u1ec3m to\u00e1n v\u00e0 t\u01b0 v\u1ea5n t\u00e0i ch\u00ednh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, t\u00e0i ch\u00ednh, kinh doanh v\u00e0 c\u00f4ng ngh\u1ec7.<\/li>\n<\/ol>\n

        Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ed5 bi\u1ebfn, v\u00e0 c\u00f2n nhi\u1ec1u c\u00f4ng ty kh\u00e1c trong ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y. S\u1ef1 ph\u00e2n ph\u1ed1i c\u1ee7a c\u00e1c c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y theo v\u00f9ng \u0111\u1ecba l\u00fd v\u00e0 chuy\u00ean m\u00f4n.<\/p>\n

        Xem th\u00eam:\u00a0 Top 10 c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi<\/a><\/p>\n

        C\u00f4ng ty ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng \u1edf Vi\u1ec7t Nam l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng<\/h2>\n

        Ngo\u00e0i ra, hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam v\u00e0 tr\u00ean th\u1ebf gi\u1edbi, c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng ty ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng n\u1ed5i ti\u1ebfng trong c\u00e1c l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng kh\u00e1c:<\/p>\n

          \n
        1. Nielsen Holdings: C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, chuy\u00ean v\u1ec1 l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n
        2. Kantar: M\u1ed9t trong nh\u1eefng c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, cung c\u1ea5p th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u00eau d\u00f9ng, bao g\u1ed3m c\u1ea3 l\u0129nh v\u1ef1c FMCG (h\u00e0ng ti\u00eau d\u00f9ng nhanh ch\u00f3ng).<\/li>\n
        3. Euromonitor International: C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, t\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p. Cung c\u1ea5p d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u v\u00e0 d\u1ef1 b\u00e1o.<\/li>\n
        4. IRI (Information Resources, Inc.): C\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, t\u1eadp trung v\u00e0o l\u0129nh v\u1ef1c ti\u00eau d\u00f9ng, b\u00e1n l\u1ebb v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ed3 u\u1ed1ng.<\/li>\n
        5. GfK (Growth from Knowledge): C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, cung c\u1ea5p th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch v\u1ec1 ng\u00e0nh c\u00f4ng nghi\u1ec7p ti\u00eau d\u00f9ng, bao g\u1ed3m c\u1ea3 l\u0129nh v\u1ef1c \u0111i\u1ec7n t\u1eed, \u00f4 t\u00f4 v\u00e0 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb.<\/li>\n<\/ol>\n

          Ngu\u1ed3n: DTM Consulting t\u1ed5ng h\u1ee3p<\/p>","protected":false},"excerpt":{"rendered":"

          C\u00f4ng ty ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u01b0 v\u1ea5n t\u1ea1i Vi\u1ec7t Nam Viet Capital Securities (VCSC): M\u1ed9t trong nh\u1eefng c\u00f4ng ty ch\u1ee9ng kho\u00e1n h\u00e0ng \u0111\u1ea7u \u1edf Vi\u1ec7t Nam, chuy\u00ean v\u1ec1 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n \u0111\u1ea7u t\u01b0. SSI Research: Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n v\u00e0 c\u00e1c […]<\/p>","protected":false},"author":20,"featured_media":16017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[651],"class_list":["post-16011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=16011"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16011\/revisions"}],"predecessor-version":[{"id":16016,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/16011\/revisions\/16016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16017"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=16011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=16011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=16011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}