{"id":15994,"date":"2023-07-11T15:27:28","date_gmt":"2023-07-11T08:27:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15994"},"modified":"2023-12-26T14:38:12","modified_gmt":"2023-12-26T07:38:12","slug":"thi-truong-kinh-mat","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-truong-kinh-mat\/","title":{"rendered":"Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng k\u00ednh m\u1eaft t\u1ea1i Vi\u1ec7t Nam n\u0103m 2023-2030"},"content":{"rendered":"

Theo b\u00e1o c\u00e1o c\u1ee7a Statista (2023), th\u1ecb tr\u01b0\u1eddng k\u00ednh m\u1eaft (eyewear market) t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u1ea1o ra doanh thu 464,6 tri\u1ec7u USD v\u00e0o n\u0103m 2023 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u1eb1ng n\u0103m d\u1ef1 ki\u1ebfn l\u00e0 5,68% (CAGR 2023-2027). \u0110\u1ed3ng th\u1eddi, kh\u1ed1i l\u01b0\u1ee3ng trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0y d\u1ef1 ki\u1ebfn l\u00e0 0,54 chi\u1ebfc v\u00e0o n\u0103m 2023. V\u1edbi d\u00e2n s\u1ed1 g\u1ea7n 100 tri\u1ec7u d\u00e2n, c\u00f3 th\u1ec3 th\u1ea5y, th\u1ecb tr\u01b0\u1eddng k\u00ednh m\u1eaft t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n

Hi\u1ec7n nay, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng m\u1eaft k\u00ednh c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam \u0111ang c\u00f3 nh\u1eefng thay \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 m\u1ea1nh m\u1ebd. Do \u0111\u00f3, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng , c\u00e1c doanh nghi\u1ec7p n\u00ean n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 insight kh\u00e1ch h\u00e0ng\u00a0 hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam. N\u1ebfu b\u1ea1n \u0111ang kinh doanh ho\u1eb7c \u0111ang quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c n\u00e0y t\u1ea1i Vi\u1ec7t Nam, h\u00e3y c\u00f9ng DTM Consulting xem x\u00e9t m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1eaft k\u00ednh n\u1ed5i b\u1eadt hi\u1ec7n nay.\u00a0<\/span><\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng k\u00ednh m\u1eaft ch\u1ed1ng \u00e1nh s\u00e1ng xanh<\/b><\/h2>\n

V\u1edbi s\u1ef1 gia t\u0103ng trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, nhu c\u1ea7u v\u1ec1 k\u00ednh m\u1eaft ch\u1ed1ng \u00e1nh s\u00e1ng xanh ng\u00e0y c\u00e0ng gia t\u0103ng t\u1ea1i Vi\u1ec7t Nam. Hi\u1ec7n nay, ng\u01b0\u1eddi Vi\u1ec7t Nam d\u00e0nh nhi\u1ec1u th\u1eddi gian cho vi\u1ec7c s\u1eed d\u1ee5ng Internet. C\u1ee5 th\u1ec3, theo b\u00e1o c\u00e1o c\u1ee7a We are social<\/a> (2023), c\u00f3 77,93 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Internet \u1edf Vi\u1ec7t Nam. Trong \u0111\u00f3, ng\u01b0\u1eddi Vi\u1ec7t Nam d\u00e0nh kho\u1ea3ng 6 gi\u1edd 23 ph\u00fat m\u1ed7i ng\u00e0y \u0111\u1ec3 s\u1eed d\u1ee5ng Internet. <\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, Internet \u0111\u01b0\u1ee3c ng\u01b0\u1eddi Vi\u1ec7t s\u1eed d\u1ee5ng th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 ph\u00e1t ra \u00e1nh s\u00e1ng xanh nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh (smartphone), m\u00e1y t\u00ednh b\u1ea3ng, laptop\/PC, TV… Nh\u01b0 v\u1eady c\u00f3 th\u1ec3 th\u1ea5y, h\u1ecd ti\u1ebfp x\u00fac \u00e1nh s\u00e1ng xanh v\u1edbi l\u01b0\u1ee3ng l\u1edbn th\u1eddi gian trong ng\u00e0y. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u00f3 h\u1ea1i \u0111\u1ed1i v\u1edbi m\u1eaft nh\u01b0 m\u1ecfi m\u1eaft, tho\u00e1i h\u00f3a \u0111i\u1ec3m v\u00e0ng, c\u1eadn th\u1ecb,…<\/span><\/p>\n

\"\"<\/p>\n

\u0110\u1ed3ng th\u1eddi, theo d\u1ef1 b\u00e1o c\u1ee7a WHO v\u00e0 Vi\u1ec7n Th\u1ecb gi\u00e1c Brien Holden (2016), 50% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi s\u1ebd l\u00e0 ng\u01b0\u1eddi c\u1eadn th\u1ecb v\u00e0o n\u0103m 2050, trong \u0111\u00f3 t\u1ea1i Vi\u1ec7t Nam, t\u1ef7 l\u1ec7 n\u00e0y c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 66%. Khi c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u1eaft, ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam s\u1ebd s\u1eb5n s\u00e0ng chi nhi\u1ec1u ti\u1ec1n h\u01a1n. Do \u0111\u00f3, c\u00e1c c\u00e1 nh\u00e2n, doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c k\u00ednh m\u1eaft n\u00ean l\u01b0u \u00fd h\u01a1n v\u1ec1 xu h\u01b0\u1edbng t\u01b0\u01a1ng l\u1ea1i n\u00e0y. \u0110\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p n\u00ean t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng xem nh\u1eefng pain point<\/a>, insight kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ed1i v\u1edbi nhu c\u1ea7u k\u00ednh n\u00e0y.\u00a0<\/span><\/p>\n

>>Xem th\u00eam: PERSONA l\u00e0 g\u00ec? Top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng PERSONA -Ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/strong><\/a><\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng k\u00ednh m\u1eaft th\u1eddi trang<\/b><\/h2>\n

Hi\u1ec7n nay, k\u00ednh m\u1eaft kh\u00f4ng ch\u1ec9 c\u00f3 ch\u1ee9c n\u0103ng b\u1ea3o v\u1ec7 m\u1eaft m\u00e0 c\u00f2n l\u00e0 m\u1ed9t m\u00f3n ph\u1ee5 ki\u1ec7n th\u1eddi trang cho nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t Nam. Nh\u1eefng chi\u1ebfc k\u00ednh m\u1eaft \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang ph\u1ee5c (outfit), c\u00f3 th\u1ec3 gi\u00fap nhi\u1ec1u ng\u01b0\u1eddi tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n. Do \u0111\u00f3, ki\u1ec3u d\u00e1ng k\u00ednh m\u1eaft l\u1ea1 m\u1eaft, \u0111a d\u1ea1ng m\u00e0u s\u1eafc, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u outfit \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi Vi\u1ec7t Nam \u01b0a chu\u1ed9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb.\u00a0<\/span><\/p>\n

C\u1ee5 th\u1ec3, theo Statista (2023), s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam s\u1eed d\u1ee5ng k\u00ednh m\u1eaft nh\u01b0 m\u1ed9t ph\u1ee5 ki\u1ec7n th\u1eddi trang \u0111ang c\u00f3 xu h\u01b0\u1edbng gia t\u0103ng h\u1eb1ng n\u0103m, t\u1eeb 7,05 tri\u1ec7u ng\u01b0\u1eddi v\u00e0o n\u0103m 2017 \u0111\u1ebfn 16,07 tri\u1ec7u ng\u01b0\u1eddi v\u00e0o n\u0103m 2023 (t\u0103ng 228%) v\u00e0 d\u1ef1 ki\u1ebfn trong t\u01b0\u01a1ng lai, n\u0103m 2027 s\u1ebd c\u00f3 19,52 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/span>. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n xu h\u01b0\u1edbng ti\u00eau d\u00f9ng k\u00ednh m\u1eaft th\u1eddi trang \u0111ang gia t\u0103ng t\u1ea1i Vi\u1ec7t Nam. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u01b0u \u00fd \u0111\u1ebfn vi\u1ec7c <\/span>\u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m <\/span>k\u00ednh m\u1eaft b\u1eb1ng c\u00e1ch t\u1ea1o ra nhi\u1ec1u m\u1eabu \u0111\u1ed9c l\u1ea1, \u0111\u1eb7c s\u1eafc, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u lo\u1ea1i trang ph\u1ee5c \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Xem th\u00eam: B\u00e1o c\u00e1o xu h\u01b0\u1edbng th\u1eddi trang 2021 sau COVID-19<\/a><\/p>\n

[B\u00c1O C\u00c1O] H\u00e0nh vi chia s\u1ebb th\u00f4ng tin s\u1ea3n ph\u1ea9m th\u1eddi trang tr\u00ean Facebook c\u1ee7a gi\u1edbi tr\u1ebb Vi\u1ec7t Nam<\/a> \u2013 Download PDF<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng mua k\u00ednh m\u1eaft tr\u1ef1c tuy\u1ebfn\u00a0<\/b><\/h2>\n

C\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng v\u1eabn chi\u1ebfm \u01b0u th\u1ebf, tuy nhi\u00ean l\u1ea1i c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong vi\u1ec7c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb tu\u1ed5i. \u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam khi chuy\u1ec3n t\u1eeb h\u00ecnh th\u1ee9c mua s\u1eafm ngo\u1ea1i tuy\u1ebfn sang h\u00ecnh th\u1ee9c mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Theo b\u00e1o c\u00e1o to\u00e0n c\u1ea3nh ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam (2021)<\/span>, 58% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t tham gia kh\u1ea3o s\u00e1t cho bi\u1ebft r\u1eb1ng h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c mua s\u1eafm h\u00e0ng h\u00f3a tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1edfi s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 th\u00f3i quen n\u00e0y s\u1ebd v\u1eabn duy tr\u00ec trong th\u1eddi k\u1ef3 \u201cb\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d.\u00a0<\/span><\/p>\n

\"chi\u1ebfn<\/p>\n

Theo Statista (2023), s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam li\u00ean t\u1ee5c t\u0103ng trong giai \u0111o\u1ea1n 2017-2027<\/span>. C\u1ee5 th\u1ec3, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd kh\u00f4ng ng\u1eebng t\u0103ng trong giai \u0111o\u1ea1n 2023-2027 v\u1edbi t\u1ef7 l\u1ec7 gia t\u0103ng t\u1eeb n\u0103m 2023 \u0111\u1ebfn 2027 l\u00e0 24,61%. Do v\u1eady, vi\u1ec7c mua c\u00e1c s\u1ea3n ph\u1ea9m k\u00ednh m\u1eaft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam c\u00f3 th\u1ec3 chuy\u1ec3n sang h\u00ecnh th\u1ee9c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn. N\u1ebfu b\u1ea1n \u0111ang kinh doanh s\u1ea3n ph\u1ea9m k\u00ednh m\u1eaft ho\u1eb7c quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 l\u01b0u \u00fd \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n <\/span>k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/span> th\u00f4ng qua Internet \u0111\u1ec3 ti\u1ebfp c\u1eadn, thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

Xem th\u00eam: H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce)<\/a><\/strong><\/p>\n

\"\"<\/p>\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng k\u00ednh m\u1eaft ch\u1ea5t l\u01b0\u1ee3ng cao, cao c\u1ea5p<\/b><\/h2>\n

Theo T\u1ed5ng c\u1ee5c Th\u1ed1ng k\u00ea, thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00e2n hi\u1ec7n nay t\u0103ng \u0111\u1ec1u \u1edf c\u1ea3 th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n<\/span>. Thu nh\u1eadp b\u00ecnh qu\u00e2n 1 ng\u01b0\u1eddi 1 th\u00e1ng n\u0103m 2022 \u1edf khu v\u1ef1c th\u00e0nh th\u1ecb \u0111\u1ea1t g\u1ea7n 5,95 tri\u1ec7u \u0111\u1ed3ng (t\u0103ng 10,4 \u0111i\u1ec3m % so v\u1edbi n\u0103m 2021) cao g\u1ea5p 1,54 l\u1ea7n thu nh\u1eadp b\u00ecnh qu\u00e2n \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n l\u00e0 3,86 tri\u1ec7u \u0111\u1ed3ng (t\u0103ng 10,8 \u0111i\u1ec3m % so v\u1edbi n\u0103m 2021). <\/span><\/p>\n

Thu nh\u1eadp gia t\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng \u0111\u01b0\u1ee3c n\u00e2ng cao l\u00e0m gia t\u0103ng nhu c\u1ea7u \u0111\u00f2i h\u1ecfi ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m n\u00f3i chung v\u00e0 s\u1ea3n ph\u1ea9m k\u00ednh m\u1eaft n\u00f3i ri\u00eang, trong \u0111\u00f3 bao g\u1ed3m c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p<\/a>. C\u00e1c kh\u00e1ch h\u00e0ng, nh\u1ea5t l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng cao c\u1ea5p<\/a> d\u01b0\u1eddng nh\u01b0 tr\u1edf n\u00ean k\u1ef9 t\u00ednh h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c s\u1ea3n ph\u1ea9m k\u00ednh m\u1eaft \u0111\u1ec3 ti\u00eau d\u00f9ng. Do v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c <\/span>gia t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m<\/span> nh\u01b0 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng g\u1ecdng k\u00ednh, tr\u00f2ng k\u00ednh,…\u00a0<\/span><\/p>\n

K\u1ebft lu\u1eadn<\/b><\/h2>\n

Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m k\u00ednh m\u1eaft, c\u0169ng nh\u01b0 nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n cho doanh nghi\u1ec7p trong nh\u1eefng n\u0103m ti\u1ebfp theo m\u00e0 DTM Consulting g\u1ee3i \u00fd. D\u1ef1a tr\u00ean c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng k\u00ednh m\u1eaft c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch to l\u1edbn, n\u00f3 gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. <\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, n\u1ebfu b\u1ea1n quan t\u00e2m v\u00e0 mu\u1ed1n tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 c\u00f3 th\u00eam d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c c\u00f3 nh\u1eefng l\u1eddi khuy\u00ean, t\u01b0 v\u1ea5n ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh doanh nghi\u1ec7p b\u1ea1n, h\u00e3y \u0111\u1ec3 l\u1ea1i l\u1eddi nh\u1eafn t\u01b0 v\u1ea5n v\u1ec1 d\u1ecbch v\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u00ednh m\u1eaft T\u1ea0I \u0110\u00c2Y<\/a>,<\/strong> ch\u00fang t\u00f4i s\u1ebd li\u00ean h\u1ec7 l\u1ea1i b\u1ea1n!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Theo b\u00e1o c\u00e1o c\u1ee7a Statista (2023), th\u1ecb tr\u01b0\u1eddng k\u00ednh m\u1eaft (eyewear market) t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u1ea1o ra doanh thu 464,6 tri\u1ec7u USD v\u00e0o n\u0103m 2023 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u1eb1ng n\u0103m d\u1ef1 ki\u1ebfn l\u00e0 5,68% (CAGR 2023-2027). \u0110\u1ed3ng th\u1eddi, kh\u1ed1i l\u01b0\u1ee3ng trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u00e0y d\u1ef1 […]<\/p>","protected":false},"author":20,"featured_media":16018,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[656,651],"class_list":["post-15994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15994"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15994\/revisions"}],"predecessor-version":[{"id":16833,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15994\/revisions\/16833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/16018"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}