{"id":15974,"date":"2023-06-30T14:27:24","date_gmt":"2023-06-30T07:27:24","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15974"},"modified":"2023-07-03T10:03:51","modified_gmt":"2023-07-03T03:03:51","slug":"xu-huong-thuc-pham-va-do-uong-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-thuc-pham-va-do-uong-viet-nam\/","title":{"rendered":"Xu h\u01b0\u1edbng Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng (F&B) Vi\u1ec7t Nam \u0111\u1ebfn 2030"},"content":{"rendered":"
Theo Statista (2023), th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u1ee7a Vi\u1ec7t Nam trong n\u0103m 2023 s\u1ebd \u0111\u1ea1t m\u1ee9c 96.47 t\u1ef7 USD, t\u0103ng 9% so v\u1edbi n\u0103m 2022, v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh h\u00e0ng n\u0103m trong giai \u0111o\u1ea1n t\u1eeb 2023 \u2013 2027 \u0111\u1ea1t kho\u1ea3ng 8.22%\/n\u0103m. C\u00f3 th\u1ec3 th\u1ea5y, b\u1ea5t ch\u1ea5p nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a suy tho\u00e1i kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng F&B t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay l\u00e0 th\u1ecb tr\u01b0\u1eddng r\u1ea5t ti\u1ec1m n\u0103ng v\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai.<\/div>\n
Hi\u1ec7n nay, nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng \u0111ang t\u0103ng c\u01b0\u1eddng tri\u1ec3n khai r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng R&D v\u00e0 marketing \u0111\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ec3 g\u00e2y \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c c\u00f4ng ty n\u00ean n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t trong ng\u00e0nh \u0111\u1ec3 chi ti\u1ec1n \u0111\u1ea7u t\u01b0 cho nh\u1eefng quy\u1ebft \u0111\u1ecbnh th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng. V\u00ec v\u1eady, h\u00e3y c\u00f9ng DTM Consulting theo d\u00f5i k\u1ef9 h\u01a1n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong n\u0103m 2023 \u2013 2027 nh\u00e9.<\/div>\n

3 Xu h\u01b0\u1edbng ch\u00ednh trong ng\u00e0nh Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng (F&B) n\u0103m 2030 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh\u00a0<\/span><\/p>\n

    \n
  1. B\u1ec1n v\u1eefng v\u00e0 b\u1ec1n v\u1eefng<\/span><\/li>\n
  2. Quan t\u00e2m h\u01a1n \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a<\/span><\/li>\n
  3. \u0110\u1ed5i m\u1edbi v\u00e0 C\u00f4ng ngh\u1ec7<\/span><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    B\u1ec1n v\u1eefng v\u00e0 b\u1ec1n v\u1eefng<\/b><\/h2>\n

    M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng ch\u00ednh trong ng\u00e0nh Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng v\u00e0o n\u0103m 2023 l\u00e0 s\u1ef1 ch\u00fa tr\u1ecdng ng\u00e0y c\u00e0ng nhi\u1ec1u v\u00e0o T\u00ednh b\u1ec1n v\u1eefng, \u0111\u1eb7c bi\u1ec7t l\u00e0 bao b\u00ec v\u00e0 th\u00e0nh ph\u1ea7n b\u1ec1n v\u1eefng. Theo Nielsen (2019), c\u00f3 \u0111\u1ebfn 86% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn x\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng. Vi\u1ec7c doanh nghi\u1ec7p cam k\u1ebft c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u0169ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a 64% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.\u00a0<\/span><\/p>\n

    Trong n\u0103m 2023 v\u00e0 nh\u1eefng n\u0103m s\u1eafp t\u1edbi, d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd c\u00f3 nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng bao b\u00ec c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf v\u00e0 ph\u00e2n h\u1ee7y \u0111\u01b0\u1ee3c c\u0169ng nh\u01b0 bao b\u00ec l\u00e0m t\u1eeb v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf. B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u nh\u00e0 h\u00e0ng v\u00e0 qu\u00e1n cafe kh\u00e1c \u0111ang \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c cung c\u1ea5p bao b\u00ec s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng. V\u00ed d\u1ee5, PepsiCo l\u00ean k\u1ebf ho\u1ea1ch c\u00f3 m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf 100% bao b\u00ec, chai \u0111\u1ef1ng c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n h\u1ee7y sinh h\u1ecdc ho\u1eb7c t\u00e1i ch\u1ebf v\u00e0o n\u0103m 2025.<\/span><\/p>\n

    \"\"<\/p>\n

    T\u00f3m l\u1ea1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay \u0111ang tr\u1edf n\u00ean \u00fd th\u1ee9c h\u01a1n v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u1ee7a h\u1ecd v\u00e0 \u0111ang t\u00ecm ki\u1ebfm c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00f3ng g\u00f3i b\u1ec1n v\u1eefng h\u01a1n.<\/span><\/p>\n

    C\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao l\u1ed1i s\u1ed1ng xanh doanh nghi\u1ec7p v\u00e0 c\u00e1c nh\u00e0 marketers c\u00f3 th\u1ec3 n\u1eafm b\u1eaft v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn \u0111\u1ec3 thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng b\u1eb1ng tr\u1ea3i nghi\u1ec7m cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c bao b\u00ec c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, trong th\u1eddi gian s\u1eafp t\u1edbi, c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf th\u1ecbt v\u00e0 s\u1eefa b\u1eb1ng th\u1ef1c v\u1eadt \u0111\u00e3 gia t\u0103ng v\u00e0 ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng. Theo ADM (2023), h\u01a1n m\u1ed9t n\u1eeda ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u l\u00e0 nh\u1eefng ng\u01b0\u1eddi k\u1ebft h\u1ee3p l\u1ef1a ch\u1ecdn ch\u1ebf \u0111\u1ed9 \u0103n linh ho\u1ea1t\u00a0 k\u1ebft h\u1ee3p v\u1edbi \u0103n chay.<\/span> \u0102n chay l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7n \u0111\u1ea1i h\u01b0\u1edbng t\u1edbi m\u1ed9t t\u01b0\u01a1ng lai xanh h\u01a1n.\u00a0<\/span><\/p>\n

    Do \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c v\u1eadt v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb th\u1ef1c v\u1eadt s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng trong n\u0103m 2023 v\u00e0 c\u1ea3 nh\u1eefng n\u0103m s\u1eafp t\u1edbi, v\u1edbi nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf d\u00e0nh cho ng\u01b0\u1eddi \u0103n chay v\u00e0 thu\u1ea7n chay. Nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 b\u1eaft \u0111\u1ea7u gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng xu h\u01b0\u1edbng n\u00e0y.<\/span><\/p>\n

    \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 xu h\u01b0\u1edbng n\u00e0y, h\u00e3y xem b\u00e0i \u0111\u0103ng tr\u00ean blog c\u1ee7a DTM Consulting chia s\u1ebb v\u1ec1 <\/span>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m chay v\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb th\u1ef1c v\u1eadt.<\/span><\/a><\/p>\n

    Quan t\u00e2m h\u01a1n \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a\u00a0<\/b><\/h2>\n

    Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng theo l\u1ed1i s\u1ed1ng xanh \u0111\u00e3 t\u0103ng l\u00ean th\u00ec c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3 c\u0169ng th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh v\u00e0 gi\u1eef g\u00ecn s\u1ee9c kh\u1ecfe l\u00e0 m\u1ed9t xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m \u0111\u00e3 ph\u00e1t tri\u1ec3n trong nhi\u1ec1u n\u0103m qua. Nh\u01b0ng \u0111\u1ebfn khi tr\u1ea3i qua \u0111\u1ea1i d\u1ecbch Covid – 19, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng v\u00e0 thay \u0111\u1ed5i h\u00e0nh vi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

    \"\"<\/p>\n

    Nh\u1eefng ng\u01b0\u1eddi theo xu h\u01b0\u1edbng b\u1ec1n v\u1eefng, h\u1ecd s\u1ebd ng\u00e0y c\u00e0ng \u01b0u ti\u00ean nh\u1eefng l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe, t\u01b0\u01a1i xanh v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng trong n\u0103m nay. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ch\u1ee9ng minh cam k\u1ebft gi\u1ea3m t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh h\u01a1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u dinh d\u01b0\u1ee1ng c\u1ee5 th\u1ec3 v\u00e0 y\u00eau c\u1ea7u v\u1ec1 s\u1ee9c kh\u1ecfe theo h\u01b0\u1edbng c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n

    Ng\u00e0y nay, kh\u00e1ch h\u00e0ng s\u1ebd mu\u1ed1n c\u00f3 nhi\u1ec1u tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n. H\u1ecd s\u1ebd mong \u0111\u1ee3i c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft mang l\u1ea1i ph\u1ea7n th\u01b0\u1edfng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n

    Ch\u00fang t\u00f4i \u0111\u00e3 n\u00f3i v\u1ec1 c\u00e1ch ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n h\u00f3a trong b\u00e0i vi\u1ebft <\/span>Starbucks \u0111\u00e3 c\u00f4ng khai gi\u1ea3i m\u00e3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh<\/span><\/a>, v\u00ec v\u1eady h\u00e3y xem c\u00e1ch Starbucks gi\u1ea3i quy\u1ebft xu h\u01b0\u1edbng n\u00e0y.<\/span><\/p>\n

    S\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7<\/b><\/h2>\n

    Xu h\u01b0\u1edbng l\u1edbn cu\u1ed1i c\u00f9ng trong ng\u00e0nh Th\u1ef1c ph\u1ea9m v\u00e0 \u0110\u1ed3 u\u1ed1ng l\u00e0 t\u00ednh \u0111\u1ed5i m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7. T\u1eeb nh\u1eefng l\u1ef1a ch\u1ecdn b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn h\u00e0nh vi v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, s\u1ebd kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c n\u1ebfu kh\u00f4ng c\u00f3 c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\n

    Tr\u01b0\u1edbc h\u1ebft, kh\u00e1ch h\u00e0ng s\u1ebd mong \u0111\u1ee3i c\u00e1c t\u00f9y ch\u1ecdn nhanh h\u01a1n. C\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n khi kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u giao \u0111\u1ed3 \u0103n v\u00e0 \u0111\u1ed3 u\u1ed1ng nhanh h\u01a1n. Tuy nhi\u00ean, theo New Food (2022), \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng <\/span>d\u00f9 nhi\u1ec1u c\u00f4ng ty th\u00edch \u00fd t\u01b0\u1edfng \u0111\u01b0a c\u00f4ng ngh\u1ec7 v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh, nh\u01b0ng 65% trong s\u1ed1 h\u1ecd kh\u00f4ng bi\u1ebft c\u00f4ng ngh\u1ec7 n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

    \"\"<\/p>\n

    C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng nh\u00e0 marketers n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p k\u1ef9 thu\u1eadt s\u1ed1 cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng hi\u1ec7u qu\u1ea3 v\u00e0 k\u1ecbp th\u1eddi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u01b0ng c\u1ea7n d\u1ef1a tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u, vi\u1ec7c n\u00e0y s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n khi doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh th\u00f4ng qua vi\u1ec7c kh\u00e1m ph\u00e1 <\/span>insight kh\u00e1ch h\u00e0ng<\/span><\/a> v\u00e0 ho\u1ea1t \u0111\u1ed9ng <\/span>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a>.<\/span><\/p>\n

    \u0110\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng trong n\u0103m nay, s\u1ef1 hi\u1ec3u bi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh thi\u1ebft y\u1ebfu c\u1ee7a ng\u00e0nh F&B. \u0110\u1ed3ng ngh\u0129a v\u1edbi \u0111\u00f3, n\u1ebfu b\u1ea1n \u0111ang kinh doanh hay l\u00e0 nh\u00e0 markerters trong l\u0129nh v\u1ef1c n\u00e0y, b\u1ea1n n\u00ean t\u0103ng c\u01b0\u1eddng \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb m\u1edbi trong l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec3 th\u1ef1c s\u1ef1 ghi d\u1ea5u \u1ea5n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

    K\u1ebft lu\u1eadn<\/b><\/h2>\n

    Vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng v\u00e0 bi\u1ebft \u00e1p d\u1ee5ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00f4 c\u00f9ng to l\u1edbn, bao g\u1ed3m c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Nh\u1eefng th\u00f4ng tin v\u1ec1 ng\u00e0nh F&B s\u1ebd \u0111\u01b0\u1ee3c DTM Consulting c\u1eadp nh\u1eadt li\u00ean t\u1ee5c trong th\u1eddi gian t\u1edbi. \u0110\u1eebng b\u1ecf l\u1ee1!<\/span><\/p>\n

     <\/p>","protected":false},"excerpt":{"rendered":"

    Theo Statista (2023), th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u1ee7a Vi\u1ec7t Nam trong n\u0103m 2023 s\u1ebd \u0111\u1ea1t m\u1ee9c 96.47 t\u1ef7 USD, t\u0103ng 9% so v\u1edbi n\u0103m 2022, v\u00e0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh h\u00e0ng n\u0103m trong giai \u0111o\u1ea1n t\u1eeb 2023 \u2013 2027 \u0111\u1ea1t kho\u1ea3ng 8.22%\/n\u0103m. C\u00f3 th\u1ec3 th\u1ea5y, b\u1ea5t ch\u1ea5p nh\u1eefng \u1ea3nh h\u01b0\u1edfng […]<\/p>","protected":false},"author":4,"featured_media":15979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656,651],"class_list":["post-15974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15974"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15974\/revisions"}],"predecessor-version":[{"id":15988,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15974\/revisions\/15988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15979"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}