{"id":15959,"date":"2023-06-21T16:04:28","date_gmt":"2023-06-21T09:04:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15959"},"modified":"2023-07-08T11:52:32","modified_gmt":"2023-07-08T04:52:32","slug":"ke-hoach-marketing-thuong-mai-dien-tu-ecommerce","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ke-hoach-marketing-thuong-mai-dien-tu-ecommerce\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Theo Statista (2022), t\u1eeb sau khi di\u1ec5n ra \u0111\u1ea1i d\u1ecbch Covid-19, n\u0103m 2021, doanh s\u1ed1 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) l\u00ean t\u1edbi kho\u1ea3ng 5,2 ngh\u00ecn t\u1ef7 \u0111\u00f4 la M\u1ef9 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. D\u1ef1 b\u00e1o s\u1ebd t\u0103ng 56% trong nh\u1eefng n\u0103m t\u1edbi, \u0111\u1ea1i kho\u1ea3ng 8.1 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2026. V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh v\u00e0 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. \u0110i c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c v\u00f4 c\u00f9ng to l\u1edbn, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u1ec3 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Do v\u1eady, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1edbi \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 l\u00e0m h\u1ecd h\u00e0i l\u00f2ng trong qu\u00e1 tr\u00ecnh mua h\u00e0ng v\u00e0 sau mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi mua l\u00e0 vi\u1ec7c thi\u1ebft y\u1ebfu m\u00e0 doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc tri\u1ec3n khai c\u1ea5p thi\u1ebft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng \u0111ang loay hoay trong vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing k\u1ef9 thu\u1eadt s\u1ed1, mang l\u1ea1i doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, n\u1ebfu b\u1ea1n \u0111ang mong mu\u1ed1n m\u1ed9t k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1eabu, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan h\u01a1n.\u00a0<\/span><\/p>\n<h2><b>T\u1ea1i sao b\u1ea1n c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 qu\u00e1 tr\u00ecnh th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c b\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0 ph\u00e1t huy trong xuy\u00ean su\u1ed1t <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\"><span style=\"font-weight: 400;\">h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">, t\u1eeb vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, b\u00e1n h\u00e0ng v\u00e0 h\u1eadu m\u00e3i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c chi\u1ebfn thu\u1eadt s\u1eed d\u1ee5ng trong m\u1ed9t k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0 nh\u1eefng chi\u1ebfn thu\u1eadt b\u1ed5 sung kh\u00e1c nh\u01b0 social media marketing, affiliate marketing, qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n (paid advertising),v.v.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/hanh-trinh-khach-hang-b2b\/\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B &#8211; T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/a><\/p>\n<h2><b>K\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed g\u1ed3m nh\u1eefng g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3n b\u00e1o c\u00e1o nhi\u1ec1u trang, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft ng\u1eafn g\u1ecdn v\u1edbi c\u00e1c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa\/\"><span style=\"font-weight: 400;\">m\u1ee5c ti\u00eau SMART<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1ec1 c\u01a1 b\u1ea3n, k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd bao g\u1ed3m 6 ph\u1ea7n ch\u00ednh ho\u1eb7c nhi\u1ec1u h\u01a1n ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p, giai \u0111o\u1ea1n bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ebf ho\u1ea1ch (plan): Ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p v\u00e0 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch v\u00e0 m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebfp c\u1eadn (reach): T\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c k\u00eanh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0H\u00e0nh \u0111\u1ed9ng (act): Khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chuy\u1ec3n \u0111\u1ed5i (convert):T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u h\u00f3a, KPI v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 (metrics).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">G\u1eafn k\u1ebft (engage): khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua l\u1ea1i v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng l\u00e0 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15961 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/mo-hing-race-2-215x300.png\" alt=\"\" width=\"272\" height=\"380\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/mo-hing-race-2-215x300.png 215w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/mo-hing-race-2-734x1024.png 734w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/mo-hing-race-2-768x1072.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/mo-hing-race-2-105x146.png 105w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/mo-hing-race-2-36x50.png 36w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/mo-hing-race-2-54x75.png 54w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/mo-hing-race-2.png 834w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n h\u00e3y l\u01b0u \u00fd r\u1eb1ng m\u1ed7i doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd c\u00f3 k\u1ebf ho\u1ea1ch marketing ri\u00eang \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 l\u0129nh v\u1ef1c th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. B\u00ean c\u1ea1nh \u0111\u00f3, n\u00ean th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea1nh tranh hi\u1ec7n nay.<\/span><\/p>\n<h2><b>H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1ea1nh m\u1ebd trong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 t\u1ef7 l\u1ec7 c\u1ea1nh tranh cao nh\u01b0 hi\u1ec7n nay, doanh nghi\u1ec7p n\u00ean d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ea1n ch\u1ebf r\u1ee7i ro v\u00e0 tr\u00e1nh l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p. K\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed g\u1ed3m 6 ph\u1ea7n l\u00e0 ti\u1ebfp c\u1eadn (reach), t\u01b0\u01a1ng t\u00e1c (convert), chuy\u1ec3n \u0111\u1ed5i (act), v\u00e0 g\u1eafn k\u1ebft (engage) v\u00e0 \u0111o l\u01b0\u1eddng c\u1ee7a DTM Consulting s\u1ebd gi\u00fap b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n trong th\u1eddi gian t\u1edbi.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebf ho\u1ea1ch b\u1ea1n n\u00ean \u0111\u00e1nh gi\u00e1 l\u1ea1i hi\u1ec7u su\u1ea5t t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 tri\u1ec3n khai tr\u01b0\u1edbc \u0111\u00f3 (ho\u1eb7c chi\u1ebfn d\u1ecbch g\u1ea7n nh\u1ea5t,&#8230;). Khi l\u00e0m nh\u01b0 v\u1eady, b\u1ea1n s\u1ebd bi\u1ebft nh\u1eefng k\u00eanh n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p l\u00e0 bao nhi\u00eau, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n qua \u0111\u00e2u,v.v.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n m\u1edbi, ch\u01b0a c\u00f3 d\u1eef li\u1ec7u th\u1ed1ng k\u00ea tr\u01b0\u1edbc \u0111\u00f3, b\u1ea1n h\u00e3y ti\u1ebfn h\u00e0nh<\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\"><span style=\"font-weight: 400;\"> nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\">. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00f4ng qua \u0111\u00f3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng k\u00eanh ti\u1ec1m n\u0103ng trong l\u0129nh v\u1ef1c kinh doanh c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15778 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-300x180.jpg\" alt=\"\" width=\"300\" height=\"180\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-300x180.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-768x461.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-243x146.jpg 243w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-50x30.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-125x75.jpg 125w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do.jpg 1000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/180;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh vi\u1ec7c ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p, b\u1ea1n c\u0169ng n\u00ean c\u00f3 c\u00e1i nh\u00ecn bao qu\u00e1t v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng xu h\u01b0\u1edbng d\u1ef1 b\u00e1o s\u1ebd t\u0103ng tr\u01b0\u1edfng trong t\u01b0\u01a1ng lai. \u0110\u1ed3ng th\u1eddi \u0111\u00e1nh gi\u00e1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang tri\u1ec3n khai. \u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 \u0111o l\u01b0\u1eddng thay v\u00ec nh\u1eefng m\u1ee5c ti\u00eau m\u01a1 h\u1ed3 g\u00e2y l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 2: Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc n\u00e0y b\u1ea1n c\u1ea7n \u0111\u01b0a ra k\u1ebf ho\u1ea1ch \u0111\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn nh\u1eb1m h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o c\u00e1c k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n, v\u00ed d\u1ee5: trang web, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, blog, fanpage,v.v.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch ch\u1ee7 y\u1ebfu l\u00e0 \u1edf b\u01b0\u1edbc n\u00e0y l\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p. Tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p, h\u1ecd n\u00ean bi\u1ebft v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-15751 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Lua-chon-doi-tuong-tham-gia-khao-sat-300x161.png\" alt=\"L\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng tham gia kh\u1ea3o s\u00e1t\" width=\"376\" height=\"202\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Lua-chon-doi-tuong-tham-gia-khao-sat-300x161.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Lua-chon-doi-tuong-tham-gia-khao-sat-260x140.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Lua-chon-doi-tuong-tham-gia-khao-sat-50x27.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Lua-chon-doi-tuong-tham-gia-khao-sat-140x75.png 140w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Lua-chon-doi-tuong-tham-gia-khao-sat.png 745w\" data-sizes=\"(max-width: 376px) 100vw, 376px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 376px; --smush-placeholder-aspect-ratio: 376\/202;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean c\u00e1ch k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c \u0111i\u1ec3m ch\u1ea1m (touch point) truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n \u1edf nh\u1eefng k\u00eanh n\u00e0o, b\u1eb1ng c\u00e1ch n\u00e0o h\u1ecd t\u00ecm \u0111\u01b0\u1ee3c b\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2023\/\"><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng social media n\u0103m 2023<\/span><\/a><\/p>\n<h3><b>B\u01b0\u1edbc 3: Th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong b\u01b0\u1edbc n\u00e0y c\u1ee7a k\u1ebf ho\u1ea1ch b\u1ea1n n\u00ean \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c c\u00e1ch \u0111\u1ec3 khuy\u1ebfn kh\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p tr\u00ean c\u00e1c t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh, qua \u0111\u00f3 s\u1ebd t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng content marketing, n\u00f3i c\u00e1ch kh\u00e1c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00ean t\u1ea1o ra m\u1ed9t trung t\u00e2m n\u1ed9i dung c\u00f3 th\u1ec3 d\u01b0\u1edbi d\u1ea1ng video, podcast, b\u00e0i b\u00e1o,v.v tr\u00ean c\u00e1c k\u00eanh \u0111\u1ec3 kh\u00e1c gi\u1ea3 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 4: T\u1eadp trung v\u00e0 t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 giai \u0111o\u1ea1n tri\u1ec3n khai nh\u1eefng ho\u1ea1t \u0111\u1ed9ng landing page (trang \u0111\u00edch), \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u00f3 th\u1ec3 coi l\u00e0 m\u1ed9t trong nh\u1eefng giai \u0111o\u1ea1n quan tr\u1ecdng nh\u1ea5t v\u00ec n\u00f3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ef1c ti\u1ebfp t\u1ea1o ra doanh thu cho doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 5: Ti\u1ebfp t\u1ee5c thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\/s\u1ea3n ph\u1ea9m\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chuy\u1ec3n \u0111\u1ed5i doanh s\u1ed1 b\u00e1n h\u00e0ng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 m\u1ee5c ti\u00eau ti\u00ean quy\u1ebft m\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean \u01b0u ti\u00ean, nh\u01b0ng l\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u0111\u00f3 v\u00e0 nu\u00f4i d\u01b0\u1ee1ng h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 v\u1ea5n \u0111\u1ec1 ch\u00ednh m\u00e0 trong giai \u0111o\u1ea1n n\u00e0y b\u1ea1n c\u1ea7n gi\u1ea3i quy\u1ebft. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, trong k\u1ebf ho\u1ea1ch b\u1ea1n n\u00ean \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ho\u1ea1t \u0111\u1ed9ng b\u1ea1n s\u1ebd tri\u1ec3n khai \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng sau khi mua h\u00e0ng, ho\u1eb7c t\u1ea1o ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1o ra vi\u1ec7c mua h\u00e0ng l\u1eb7p l\u1ea1i, x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt;Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/the-he-alpha\/\"><span style=\"font-weight: 400;\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u1ebf h\u1ec7 Alpha<\/span><\/a><\/p>\n<h3><b>B\u01b0\u1edbc 6: \u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t k\u1ebf ho\u1ea1ch th\u00e0nh c\u00f4ng l\u00e0 k\u1ebf ho\u1ea1ch \u0111\u00f3 c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u1eb7c v\u01b0\u1ee3t tr\u00ean c\u00e1c KPI v\u00e0 ch\u1ec9 s\u1ed1 (metrics) ban \u0111\u1ea7u \u0111\u1eb7t ra. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a k\u1ebf ho\u1ea1ch c\u1ea7n d\u1ef1a v\u00e0o vi\u1ec7c \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u00f3 SMART v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p hay kh\u00f4ng. Do v\u1eady, c\u00e1c ph\u1ea7n ch\u00ednh trong m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch c\u1ea7n nh\u1ea5t qu\u00e1n v\u00e0 li\u00ean k\u1ebft xuy\u00ean su\u1ed1t v\u1edbi nhau.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15965 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/chon-chi-so-do-luong-hieu-qua-chien-dich-digtial-marketing-300x164.jpg\" alt=\"\" width=\"300\" height=\"164\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/chon-chi-so-do-luong-hieu-qua-chien-dich-digtial-marketing-300x164.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/chon-chi-so-do-luong-hieu-qua-chien-dich-digtial-marketing-1024x560.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/chon-chi-so-do-luong-hieu-qua-chien-dich-digtial-marketing-768x420.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/chon-chi-so-do-luong-hieu-qua-chien-dich-digtial-marketing-260x142.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/chon-chi-so-do-luong-hieu-qua-chien-dich-digtial-marketing-50x27.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/chon-chi-so-do-luong-hieu-qua-chien-dich-digtial-marketing-137x75.jpg 137w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/06\/chon-chi-so-do-luong-hieu-qua-chien-dich-digtial-marketing.jpg 1500w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/164;\" \/><\/p>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee5 th\u1ec3 v\u00e0 ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. D\u1ef1a tr\u00ean b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t cho ng\u01b0\u1eddi mua s\u1eafm. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f2n g\u1eb7p kh\u00f3 kh\u0103n hay t\u00ecm ki\u1ebfm \u0111\u01a1n v\u1ecb\/\u0111\u1ed1i t\u00e1c gi\u00fap b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho doanh nghi\u1ec7p, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">LI\u00caN H\u1ec6 NGAY V\u1edaI CH\u00daNG T\u00d4I<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 nh\u1eadn T\u01af V\u1ea4N MI\u1ec4N PH\u00cd t\u1eeb c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh c\u1ee7a DTM Consulting.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Theo Statista (2022), t\u1eeb sau khi di\u1ec5n ra \u0111\u1ea1i d\u1ecbch Covid-19, n\u0103m 2021, doanh s\u1ed1 b\u00e1n l\u1ebb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (e-commerce) l\u00ean t\u1edbi kho\u1ea3ng 5,2 ngh\u00ecn t\u1ef7 \u0111\u00f4 la M\u1ef9 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. D\u1ef1 b\u00e1o s\u1ebd t\u0103ng 56% trong nh\u1eefng n\u0103m t\u1edbi, \u0111\u1ea1i kho\u1ea3ng 8.1 ngh\u00ecn t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2026. V\u1edbi [&hellip;]<\/p>","protected":false},"author":4,"featured_media":15960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[703,648,653],"class_list":["post-15959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-digital-marketing","tag-ecommerce","tag-ke-hoach-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15959"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15959\/revisions"}],"predecessor-version":[{"id":15991,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15959\/revisions\/15991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15960"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}