{"id":15947,"date":"2023-08-11T11:03:41","date_gmt":"2023-08-11T04:03:41","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15947"},"modified":"2023-08-11T11:19:41","modified_gmt":"2023-08-11T04:19:41","slug":"thi-truong-me-va-be","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-truong-me-va-be\/","title":{"rendered":"B\u00e1o c\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1eb9 v\u00e0 b\u00e9 (Mom and Baby Care) Vi\u1ec7t Nam"},"content":{"rendered":"

Theo th\u1ed1ng k\u00ea t\u1eeb Li\u00ean H\u1ee3p Qu\u1ed1c (UN), n\u0103m 2023, Vi\u1ec7t Nam hi\u1ec7n c\u00f3 h\u01a1n 26 tri\u1ec7u tr\u1ebb em d\u01b0\u1edbi 18 tu\u1ed5i (chi\u1ebfm g\u1ea7n 1\/4 d\u00e2n s\u1ed1). Trong \u0111\u00f3, tr\u1ebb em d\u01b0\u1edbi 5 tu\u1ed5i l\u00ean \u0111\u1ebfn h\u01a1n 7 tri\u1ec7u ng\u01b0\u1eddi. \u0110\u1ed3ng th\u1eddi, v\u1edbi m\u1ee9c d\u1ef1 \u0111o\u00e1n doanh thu l\u00ean \u0111\u1ebfn 7 t\u1ef7 USD c\u00f9ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh 30-40% (Nielsen), th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m m\u1eb9 v\u00e0 b\u00e9 t\u1ea1i Vi\u1ec7t Nam \u0111ang l\u00e0 m\u1ea3nh \u0111\u1ea5t \u0111\u1ea7y h\u1ee9a h\u1eb9n cho c\u00e1c doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi c\u0169ng s\u1ebd ch\u1ee9ng ki\u1ebfn nh\u1eefng cu\u1ed9c \u201cso g\u0103ng\u201d kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn trong n\u0103m 2023 khi m\u00e0 l\u1ea1m ph\u00e1t gia t\u0103ng. B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng b\u01b0\u1edbc v\u00e0o cu\u1ed9c \u0111ua th\u1ecb tr\u01b0\u1eddng m\u1eb9 v\u00e0 b\u00e9 \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y?<\/span><\/span><\/p>\n

Gen Z- nh\u1eefng b\u00e0 m\u1eb9 ti\u1ec1m n\u0103ng c\u1ee7a t\u01b0\u01a1ng lai<\/h2>\n

Trong cu\u1ed9c c\u1ea1nh tranh gi\u00e0nh th\u1ecb ph\u1ea7n b\u00e9o b\u1edf n\u00e0y, c\u00e1c\u00a0<\/span>doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng m\u1eb9 v\u00e0 b\u00e9 lu\u00f4n ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u1ec3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ed9t c\u00e1ch \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a Gen Z<\/a>. \u0110\u1ed3ng th\u1eddi, s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng v\u1ec1 t\u00ednh n\u0103ng m\u00e0 c\u00f2n gi\u00fap gen Z th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n. Hi\u1ec3u insight Gen Z<\/a>, n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p th\u00e2m nh\u1eadp, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n trong th\u1ecb tr\u01b0\u1eddng m\u1eb9 v\u00e0 b\u00e9.\u00a0\u00a0<\/span><\/p>\n

Trong khi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u c\u1ee7a l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i kh\u1eadp khi\u1ec5ng, th\u00ec l\u0129nh v\u1ef1c ch\u0103m s\u00f3c m\u1eb9 v\u00e0 b\u00e9 \u0111ang c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh h\u01a1n trong th\u1eadp k\u1ef7 qua.\u00a0Theo Grand View Research, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m d\u00e0nh cho tr\u1ebb em to\u00e0n c\u1ea7u d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t 16,78 t\u1ef7 USD v\u00e0o n\u0103m 2025, v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR l\u00e0nh m\u1ea1nh l\u00e0 5,5% trong giai \u0111o\u1ea1n d\u1ef1 b\u00e1o.<\/p>\n

\"S\u1ef1<\/p>\n

Ng\u00e0nh ch\u0103m s\u00f3c, th\u1ecb tr\u01b0\u1eddng m\u1eb9 v\u00e0 b\u00e9 r\u1ea5t r\u1ed9ng v\u00e0 bao g\u1ed3m c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 FnB<\/a>, s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, \u0111\u1ed3 n\u1ed9i th\u1ea5t nh\u00e0 tr\u1ebb v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m cho \u0103n. M\u1ed9t ph\u1ea7n c\u1ee7a tri\u1ec3n v\u1ecdng l\u1ea1c quan l\u00e0 do s\u1ef1 gia t\u0103ng d\u00e2n s\u1ed1 \u1edf c\u00e1c n\u1ec1n kinh t\u1ebf m\u1edbi n\u1ed5i \u1edf khu v\u1ef1c Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, Nam M\u1ef9 v\u00e0 Ch\u00e2u Phi.<\/p>\n

S\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m\/s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u01a1n gi\u00e1 r\u1ebb l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y kh\u00e1c. Ngo\u00e0i ra, m\u1ed9t l\u00e0n s\u00f3ng cha m\u1eb9 tr\u1ebb m\u1edbi \u2013 th\u1ebf h\u1ec7 Millennials<\/a> v\u00e0 Gen Z \u2013 \u0111ang b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh cha m\u1eb9. H\u00e0nh tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 t\u00e2m l\u00fd mua s\u1eafm c\u1ee7a h\u1ecd c\u1ea3 tr\u01b0\u1edbc v\u00e0 sau khi sinh em b\u00e9 m\u1edbi sinh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 hi\u1ec3u v\u00e0 theo k\u1ecbp \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Xem th\u00eam: Kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 Th\u1ebf h\u1ec7 Z (Gen Z) tr\u01b0\u1edfng th\u00e0nh?<\/a><\/strong><\/p>\n

\u01afu ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng l\u00ean h\u00e0ng \u0111\u1ea7u<\/strong><\/h2>\n

C\u00e1c b\u1eadc cha m\u1eb9 lu\u00f4n mu\u1ed1n \u0111i\u1ec1u t\u1ed1t nh\u1ea5t cho con c\u00e1i c\u1ee7a h\u1ecd \u2013 v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang \u0111\u1ed1i v\u1edbi c\u00e1c b\u1eadc cha m\u1eb9 thu\u1ed9c th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z. \u0110\u1ed1i v\u1edbi h\u1ecd, c\u00e1ch ti\u1ebfp c\u1eadn \u201cch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng\u201d l\u00e0 quan tr\u1ecdng v\u00e0 c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 cao, th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho m\u1eb9 v\u00e0 b\u00e9 kh\u00f4ng ch\u1ee9a h\u00f3a ch\u1ea5t \u0111\u1ec1u \u0111\u00e1ng gi\u00e1. Trong nh\u1eefng th\u1eadp k\u1ef7 t\u1edbi, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nh\u1eefng b\u1eadc cha m\u1eb9 tr\u1ebb \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng \u0111i\u1ec1u t\u1ed1t nh\u1ea5t cho con m\u00ecnh.<\/p>\n

\"\"<\/p>\n

L\u00fd do? Millennials v\u00e0 Gen Z \u0111ang chuy\u1ec3n th\u00f3i quen v\u00e0 gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng c\u1ee7a ch\u00ednh h\u1ecd v\u00e0o b\u1ea3ng x\u1ebfp h\u1ea1ng mua s\u1eafm cho con c\u00e1i c\u1ee7a h\u1ecd. N\u1ebfu b\u1ea3n th\u00e2n h\u1ecd \u0111ang mua th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1 t\u1ed1t cho s\u1ee9c kh\u1ecfe v\u00e0 c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 cao, th\u00ec \u00fd t\u01b0\u1edfng t\u1eeb ch\u1ed1i ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 \u0111\u1ed1i v\u1edbi con c\u00e1i h\u1ecd g\u1ea7n nh\u01b0 l\u00e0 b\u1ea5t di\u1ec7t. M\u1eb7t kh\u00e1c, tr\u1ebb em ng\u00e0y nay \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e1ng \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 v\u00e0 ch\u0103m s\u00f3c h\u01a1n tr\u01b0\u1edbc \u2013 ch\u00fang \u0111\u01b0\u1ee3c coi l\u00e0 phi\u00ean b\u1ea3n nh\u1ecf h\u01a1n c\u1ee7a ng\u01b0\u1eddi l\u1edbn.<\/p>\n

Do \u0111\u00f3, doanh nghi\u1ec7p mu\u1ed1n thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0 m\u1eb9 tr\u1ebb n\u00e0y mua h\u00e0ng n\u00ean t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3 nghi\u00ean c\u1ee9u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m\/d\u00f2ng s\u1ea3n ph\u1ea9m<\/a>, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u1eadm ch\u00ed l\u00e0 insight c\u1ee7a h\u1ecd.<\/p>\n

Xem th\u00eam: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n

Tin c\u1eady, An to\u00e0n v\u00e0 C\u00f4ng ngh\u1ec7 \u00a0<\/strong><\/h2>\n

S\u1ee9c kh\u1ecfe v\u00e0 th\u1ec3 ch\u1ea5t lu\u00f4n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u trong ch\u01b0\u01a1ng tr\u00ecnh ngh\u1ecb s\u1ef1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng tr\u1ebb em c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7.\u00a0V\u1edbi c\u1ea3nh b\u00e1o ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 h\u1eadu qu\u1ea3 c\u1ee7a \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00e1c h\u00f3a ch\u1ea5t nh\u00e2n t\u1ea1o c\u00f3 h\u1ea1i, c\u00e1c b\u1eadc cha m\u1eb9 ng\u00e0y nay \u0111ang xem x\u00e9t k\u1ef9 b\u1ea3ng th\u00e0nh ph\u1ea7n \u0111\u1ec3 y\u00ean t\u00e2m.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da v\u00e0 th\u1ee9c \u0103n tr\u1ebb em c\u00f3 th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean v\u00e0 h\u1eefu c\u01a1, ngu\u1ed3n nguy\u00ean li\u1ec7u kh\u00f4ng g\u00e2y \u00f4 nhi\u1ec5m, quy tr\u00ecnh s\u1ea3n xu\u1ea5t th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 t\u1ed1i thi\u1ec3u h\u00f3a c\u00e1c ch\u1ea5t ph\u1ee5 gia \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng. Xu h\u01b0\u1edbng n\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 b\u1edfi \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u \u0111ang di\u1ec5n ra v\u00e0 \u0111\u1eb1ng sau \u0111\u00f3 l\u00e0 c\u00e1c b\u1eadc cha m\u1eb9 ng\u00e0y c\u00e0ng n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 mong mu\u1ed1n t\u0103ng c\u01b0\u1eddng h\u1ec7 mi\u1ec5n d\u1ecbch cho con m\u00ecnh. V\u1eady doanh nghi\u1ec7p c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/a> th\u00e0nh c\u00f4ng? \u0110\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, danh ti\u1ebfng<\/a>?<\/p>\n

\"\"<\/p>\n

Ngo\u00e0i ra, c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho tr\u1ebb em \u0111\u1ec1 cao y\u1ebfu t\u1ed1 \u201cc\u00f4ng ngh\u1ec7\u201d c\u0169ng \u0111ang chi\u1ebfm \u0111\u01b0\u1ee3c \u01b0u th\u1ebf c\u1ee7a c\u00e1c b\u1eadc cha m\u1eb9. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t do Mintel th\u1ef1c hi\u1ec7n, 48% ph\u1ee5 huynh Trung Qu\u1ed1c c\u00f3 con t\u1eeb 0-3 tu\u1ed5i cho bi\u1ebft, h\u1ecd \u201ctin t\u01b0\u1edfng ho\u1eb7c tin t\u01b0\u1edfng h\u01a1n v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c tr\u1ebb em c\u00f3 h\u00e0m l\u01b0\u1ee3ng c\u00f4ng ngh\u1ec7 cao, so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 nh\u00e3n Th\u00e0nh ph\u1ea7n dinh d\u01b0\u1ee1ng chi ti\u1ebft r\u00f5 r\u00e0ng\u201d.<\/p>\n

\"\"<\/p>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean t\u1ee5c b\u1ecb t\u1ea5n c\u00f4ng b\u1edfi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.\u00a0Do \u0111\u00f3, khi n\u00f3i \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho tr\u1ebb em, c\u00e1c b\u1eadc cha m\u1eb9 c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y hoang mang v\u00e0 mong mu\u1ed1n th\u00f4ng tin th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c minh b\u1ea1ch.\u00a0Nh\u1eefng \u00f4ng b\u1ed1 b\u00e0 m\u1eb9 m\u1edbi ng\u00e0y nay ch\u1ecdn c\u00e1ch nghi ng\u1edd m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng v\u00e0 \u00edt tin t\u01b0\u1edfng h\u01a1n v\u00e0o nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn \u2013 ngay c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi nh\u01b0 Heinz c\u0169ng \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd kh\u00f4ng mong mu\u1ed1n do h\u00e0m l\u01b0\u1ee3ng \u0111\u01b0\u1eddng v\u00e0 mu\u1ed1i cao.\u00a0Ng\u00e0y nay, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng t\u1eeb c\u00e1c b\u1eadc cha m\u1eb9 tr\u1ebb.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1eadn d\u1ee5ng hai kh\u00eda c\u1ea1nh n\u00e0y, t\u1ee9c l\u00e0 ‘t\u1ef1 nhi\u00ean’ v\u00e0 ‘c\u00f4ng ngh\u1ec7’, l\u00e0m cho ch\u00fang h\u1ed7 tr\u1ee3 l\u1eabn nhau, h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm th\u00f4ng tin s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t t\u1eadp h\u1ee3p th\u00f4ng tin ‘th\u00edch h\u1ee3p’ v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn.<\/p>\n

S\u1ea3n ph\u1ea9m d\u00e0nh cho m\u1eb9 v\u00e0 b\u00e9<\/strong><\/h2>\n

C\u00e1c b\u00e0 m\u1eb9 Millennials v\u00e0 Gen Z \u0111\u1ed9c l\u1eadp h\u01a1n v\u00e0 mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c nu\u00f4i d\u1ea1y con c\u00e1i v\u00e0 c\u00f4ng vi\u1ec7c, v\u00e0 t\u00e2m l\u00fd n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c r\u1ea5t l\u1edbn khi m\u1edbi l\u00e0m m\u1eb9.\u00a0Tuy nhi\u00ean, d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a quy\u1ec1n l\u1ef1c ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a ph\u1ee5 n\u1eef v\u00e0 quan ni\u1ec7m nu\u00f4i d\u1ea1y con c\u00e1i hi\u1ec7n \u0111\u1ea1i, c\u00e1c b\u00e0 m\u1eb9 tr\u1ebb th\u00edch \u201ct\u1ef1 m\u00ecnh \u0111\u1ee9ng l\u00ean\u201d h\u01a1n l\u00e0 \u00e1m \u1ea3nh ph\u1ea3i hy sinh cho gia \u0111\u00ecnh.<\/p>\n

V\u00e0 kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c \u201cl\u00e0m cho m\u1ecdi vi\u1ec7c tr\u1edf n\u00ean d\u1ec5 d\u00e0ng\u201d \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0 m\u1eb9 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c tr\u1ebb em.\u00a0Theo Mintel Data<\/a>, t\u1eeb g\u00f3c \u0111\u1ed9 s\u1ea3n ph\u1ea9m, g\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 s\u1ea3n ph\u1ea9m d\u00e0nh cho tr\u1ebb em m\u1edbi ra m\u1eaft trong ba n\u0103m g\u1ea7n \u0111\u00e2y \u1edf c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n nh\u01b0 Hoa K\u1ef3 v\u00e0 Nh\u1eadt B\u1ea3n c\u00f3 tuy\u00ean b\u1ed1 \u201cti\u1ec7n l\u1ee3i\u201d, m\u1ed9t t\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u0111\u1ed1i cao, so v\u1edbi t\u1ef7 l\u1ec7 30% c\u1ee7a c\u00e1c qu\u1ed1c gia kh\u00e1c. Trung Qu\u1ed1c, n\u01a1i cho th\u1ea5y ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng l\u1edbn.\u00a0\u00c1o l\u00f3t b\u01a1m h\u01a1i v\u00e0 \u0111\u1ecbu em b\u00e9 r\u1ea3nh tay l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng cho c\u00e1c b\u00e0 m\u1eb9.<\/p>\n

Khai th\u00e1c n\u1ec1n t\u1ea3ng\/h\u1ec7 sinh th\u00e1i th\u1ecb tr\u01b0\u1eddng m\u1eb9 v\u00e0 b\u00e9<\/h2>\n

B\u00ean c\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd, c\u00e1c b\u00e0 m\u1eb9 thu\u1ed9c th\u1ebf h\u1ec7 thi\u00ean ni\u00ean k\u1ef7 v\u00e0 Gen Z am hi\u1ec3u c\u00f4ng ngh\u1ec7 c\u0169ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau \u0111\u1ec3 c\u00f3 m\u1ed9t vai tr\u00f2 l\u00e0m m\u1eb9 t\u1ed1t h\u01a1n gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng gia \u0111\u00ecnh. Trong s\u00e1u n\u0103m qua, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u1edf Hoa K\u1ef3 \u0111\u00e3 r\u00f3t 500 tri\u1ec7u \u0111\u00f4 la v\u00e0o c\u00e1c c\u00f4ng ty \u0111ang ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 \u201cn\u1ec1n kinh t\u1ebf d\u00e0nh cho b\u00e0 m\u1eb9 m\u1edbi\u201d \u2014 t\u1ea5t c\u1ea3 c\u00e1c \u1ee9ng d\u1ee5ng, ti\u1ec7n \u00edch v\u00e0 d\u1ecbch v\u1ee5 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi l\u1ea7n \u0111\u1ea7u l\u00e0m cha m\u1eb9 thu\u1ed9c th\u1ebf h\u1ec7 Millennial c\u00f3 con d\u01b0\u1edbi 1 tu\u1ed5i.<\/p>\n

Ban \u0111\u1ea7u, c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p ti\u1ec7n \u00edch nh\u01b0 4moms, Hatchbaby, Owlet v\u00e0 Snoo l\u00e0 nh\u1eefng c\u00f4ng ty \u0111\u1ea7u ti\u00ean thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0. K\u1ec3 t\u1eeb \u0111\u00f3, kh\u00f4ng gian \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe k\u1ef9 thu\u1eadt s\u1ed1, \u1ee9ng d\u1ee5ng c\u1ed9ng \u0111\u1ed3ng, v.v. V\u00ed d\u1ee5: Totally Mang thai l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng cung c\u1ea5p cho c\u00e1c b\u00e0 m\u1eb9 m\u1edbi l\u00e0m m\u1eb9 m\u1ed9t c\u1ed5ng th\u00f4ng tin \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng nh\u1eefng b\u00e0 m\u1eb9 th\u1ef1c s\u1ef1 v\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eafp l\u00e0m m\u1eb9. \u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Totally, m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 c\u1ee7a Hoa K\u1ef3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2016,<\/p>\n

\u1ede Trung Qu\u1ed1c, c\u00e1c \u1ee9ng d\u1ee5ng chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi l\u00e0m m\u1eb9 nh\u01b0 Baby Tree (\u5b9d\u5b9d\u6811), Dear Baby (\u4eb2\u5b9d\u5b9d) ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng h\u01a1n, \u0111\u1ea1t t\u1edbi 80 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng v\u00e0o n\u0103m 2019. Ch\u1ee9c n\u0103ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a \u1ee9ng d\u1ee5ng cho ph\u00e9p c\u00e1c b\u00e0 m\u1eb9 \u0111\u1ec3 h\u00ecnh th\u00e0nh c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn c\u1ee7a ri\u00eang h\u1ecd v\u00e0 chia s\u1ebb ki\u1ebfn \u200b\u200bth\u1ee9c l\u00e0m m\u1eb9 c\u0169ng nh\u01b0 kinh nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, t\u1ea1o ra nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng h\u01a1n \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng so v\u1edbi n\u1ec1n t\u1ea3ng EC ho\u1eb7c c\u00e1c chuy\u00ean gia trong ng\u00e0nh.<\/p>\n

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Trong khi \u0111\u00f3, danh m\u1ee5c s\u1ea3n ph\u1ea9m d\u00e0nh cho b\u00e0 b\u1ea7u c\u0169ng c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao trong 5 n\u0103m qua v\u00e0 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd duy tr\u00ec xu h\u01b0\u1edbng t\u0103ng.\u00a0C\u00e1c s\u1ea3n ph\u1ea9m trong danh m\u1ee5c n\u00e0y bao g\u1ed3m c\u00e1c nh\u00e3n hi\u1ec7u ch\u0103m s\u00f3c da gi\u00fap c\u00e1c b\u00e0 m\u1eb9 t\u01b0\u01a1ng lai \u0111\u1ed1i ph\u00f3 v\u1edbi nhi\u1ec1u v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 khi mang thai, ch\u1eb3ng h\u1ea1n nh\u01b0 r\u1ea1n da, t\u0103ng s\u1eafc t\u1ed1, thay \u0111\u1ed5i t\u00f3c, m\u00f3ng tay v\u00e0 m\u1ea1ch m\u00e1u, v.v. C\u00e1c b\u00e0 m\u1eb9 tr\u1ebb c\u00f3 nh\u1eadn th\u1ee9c cao h\u01a1n v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 s\u1eb5n s\u00e0ng\/ c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau cho b\u1ea3n th\u00e2n c\u0169ng nh\u01b0 cho con c\u00e1i c\u1ee7a h\u1ecd.\u00a0Hi\u1ec7n t\u1ea1i, M\u1ef9 v\u1eabn l\u00e0 th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t c\u1ee7a l\u0129nh v\u1ef1c n\u00e0y v\u00e0 Trung Qu\u1ed1c \u0111ang nhanh ch\u00f3ng b\u1eaft k\u1ecbp, v\u1edbi quy m\u00f4 th\u1ecb tr\u01b0\u1eddng \u01b0\u1edbc t\u00ednh l\u00e0 120 t\u1ef7 CNY, v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR \u0111\u00e1ng kinh ng\u1ea1c l\u00e0 g\u1ea7n 15%.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng m\u1eb9 v\u00e0 b\u00e9 c\u1ee7a Vi\u1ec7t Nam hi\u1ec7n ra sao?<\/h2>\n