{"id":15935,"date":"2023-06-16T15:45:21","date_gmt":"2023-06-16T08:45:21","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15935"},"modified":"2023-06-16T17:56:02","modified_gmt":"2023-06-16T10:56:02","slug":"thi-truong-thuc-pham-chay","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/thi-truong-thuc-pham-chay\/","title":{"rendered":"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m chay v\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb th\u1ef1c v\u1eadt"},"content":{"rendered":"

Sau khi \u0111\u1ea1i d\u1ecbch COVID-19 qua \u0111i, m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nhu c\u1ea7u \u0103n u\u1ed1ng. Trong \u0111\u00f3, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m chay n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t l\u00e0n s\u00f3ng ti\u00eau d\u00f9ng m\u1edbi. Hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m thu\u1ea7n chay \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m h\u01a1n nh\u01b0 m\u1ef9 ph\u1ea9m thu\u1ea7n chay, th\u1ee9c \u0103n thu\u1ea7n chay, th\u1ee9c \u0103n c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb th\u1ef1c v\u1eadt (plant-based),…<\/p>\n

Th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m thu\u1ea7n ch\u1ea1y v\u00e0 d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt to\u00e0n c\u1ea7u \u0111ang b\u00f9ng n\u1ed5 h\u01a1n bao gi\u1edd h\u1ebft. D\u1eef li\u1ec7u Mintel nh\u1ea5n m\u1ea1nh r\u1eb1ng s\u1ef1 t\u0103ng tr\u01b0\u1edfng nh\u1ea5t qu\u00e1n, s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i m\u1edbi \u0111\u01b0\u1ee3c tung ra v\u1edbi tuy\u00ean b\u1ed1 d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt \u0111\u00e3 t\u0103ng 302% t\u1eeb n\u0103m 2018 \u0111\u1ebfn n\u0103m 2022. C\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a Mintel d\u1ef1 b\u00e1o r\u1eb1ng th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 t\u0103ng l\u00ean 160 t\u1ef7 USD v\u00e0o n\u0103m 2030.<\/a>\u00a0 S\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 \u00fd th\u1ee9c, m\u00e0 c\u00f2n b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp t\u1ee5c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 th\u00fa v\u1ecb d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt.<\/p>\n

\u0110\u00f3 l\u00e0 m\u1ed9t n\u0103m quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u1ef1c ph\u1ea9m thu\u1ea7n chay, v\u00e0 n\u0103m t\u1edbi s\u1ebd c\u00f2n th\u00fa v\u1ecb h\u01a1n n\u1eefa. T\u1ea1i \u0111\u00e2y, ch\u00fang t\u00f4i \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n v\u1ec1 th\u1ef1c ph\u1ea9m thu\u1ea7n chay cho n\u0103m 2023. Nh\u01b0ng tr\u01b0\u1edbc ti\u00ean, h\u00e3y c\u00f9ng DTM Consulting xem x\u00e9t k\u1ef9 h\u01a1n nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 suy ng\u1eabm v\u1ec1 m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng l\u1edbn nh\u1ea5t c\u1ee7a n\u0103m 2022.<\/p>\n

Xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m chay v\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb th\u1ef1c v\u1eadt<\/h2>\n

Ch\u00fang ta \u0111\u1ec1u bi\u1ebft th\u1ecbt v\u00e0 s\u1eefa c\u00f3 h\u1ea1i cho h\u00e0nh tinh. N\u00f4ng nghi\u1ec7p ch\u0103n nu\u00f4i ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho 14,5% l\u01b0\u1ee3ng kh\u00ed th\u1ea3i nh\u00e0 k\u00ednh to\u00e0n c\u1ea7u, th\u00fac \u0111\u1ea9y n\u1ea1n ph\u00e1 r\u1eebng v\u00e0 s\u1eed d\u1ee5ng h\u1ebft c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean qu\u00fd gi\u00e1. V\u00ed d\u1ee5, \u0111\u1ec3 s\u1ea3n xu\u1ea5t m\u1ed9t chi\u1ebfc b\u00e1nh hamburger ti\u00eau chu\u1ea9n, ph\u1ea3i m\u1ea5t h\u01a1n 3.000 l\u00edt n\u01b0\u1edbc. V\u00e0, t\u1ea5t nhi\u00ean, ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y c\u0169ng c\u00f3 h\u1ea1i cho \u0111\u1ed9ng v\u1eadt. M\u1ed7i n\u0103m, h\u00e0ng t\u1ef7 con b\u00f2, l\u1ee3n, c\u00e1, g\u00e0, g\u00e0 t\u00e2y v\u00e0 c\u1eebu b\u1ecb gi\u1ebft th\u1ecbt \u0111\u1ec3 l\u00e0m th\u1ef1c ph\u1ea9m v\u00e0 h\u1ea7u h\u1ebft ch\u00fang (h\u01a1n 90% tr\u00ean to\u00e0n c\u1ea7u) \u0111\u01b0\u1ee3c nu\u00f4i trong \u0111i\u1ec1u ki\u1ec7n ch\u0103n nu\u00f4i c\u00f4ng nghi\u1ec7p, ch\u1eadt ch\u1ed9i c\u1ee7a nh\u00e0 m\u00e1y.<\/p>\n

Nh\u1eefng s\u1ef1 th\u1eadt v\u1ec1 c\u00e1ch h\u1ea7u h\u1ebft l\u01b0\u01a1ng th\u1ef1c tr\u00ean th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u0111\u00e3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi thay \u0111\u1ed5i c\u00e1ch \u0103n u\u1ed1ng. Trong khi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 \u0103n chay 100%, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 ch\u1ecdn \u0103n chay linh ho\u1ea1t, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111ang t\u00edch c\u1ef1c gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u1ed9ng v\u1eadt m\u00e0 h\u1ecd ti\u00eau th\u1ee5. \u0110\u1ea7u n\u0103m nay, m\u1ed9t nghi\u00ean c\u1ee9u cho th\u1ea5y h\u01a1n m\u1ed9t n\u1eeda thanh ni\u00ean M\u1ef9 t\u1ef1 m\u00f4 t\u1ea3 m\u00ecnh l\u00e0 ng\u01b0\u1eddi linh ho\u1ea1t. Nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n c\u1ee7a Dopsu cho th\u1ea5y h\u01a1n 50% ng\u01b0\u1eddi Anh tr\u00ean 65 tu\u1ed5i \u0111ang gi\u1ea3m ti\u00eau th\u1ee5 th\u1ecbt.<\/p>\n

L\u00e0n s\u00f3ng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m chay \u0111ang b\u00f9ng n\u1ed5 tr\u00ean to\u00e0n c\u1ea7u<\/strong>\u00a0v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean m\u1ecdi lo\u1ea1i th\u1ef1c ph\u1ea9m.<\/p>\n

T\u1ea1i\u00a0c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u01b0\u01a1ng T\u00e2y<\/strong> , t\u1ee9c l\u00e0 B\u1eafc M\u1ef9, T\u00e2y \u00c2u v\u00e0 Ch\u00e2u \u00dac, c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf s\u1eefa v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf th\u1ecbt d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR l\u00e0 6,4% t\u1eeb n\u0103m 2020 \u0111\u1ebfn n\u0103m 2025 (Euromonitor, 2020). D\u1ef1 ki\u1ebfn, xu h\u01b0\u1edbng n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c ph\u1ed5 bi\u1ebfn \u1edf ch\u00e2u \u00c1.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m thu\u1ea7n chay \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o, m\u1ed9t ph\u1ea7n nh\u1edd v\u00e0o s\u1ef1 gia t\u0103ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi theo ch\u1ee7 ngh\u0129a linh ho\u1ea1t c\u00f3 \u00fd th\u1ee9c v\u1ec1 h\u00e0nh tinh<\/strong> . Nh\u1eefng ng\u01b0\u1eddi theo ch\u1ee7 ngh\u0129a linh ho\u1ea1t h\u1ea7u h\u1ebft th\u1eddi gian tu\u00e2n theo ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt nh\u01b0ng th\u1ec9nh tho\u1ea3ng cho ph\u00e9p m\u1ed9t m\u00f3n th\u1ecbt ho\u1eb7c c\u00e1. Theo Euromonitor, nh\u1eefng ng\u01b0\u1eddi theo ch\u1ee7 ngh\u0129a linh ho\u1ea1t \u0111ang gia t\u0103ng, b\u1eaft ngu\u1ed3n t\u1eeb Th\u1ebf h\u1ec7 Z, trong \u0111\u00f3 52% n\u00f3i r\u1eb1ng h\u1ecd c\u1ed1 g\u1eafng gi\u1ea3m th\u1ecbt v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u1ed9ng v\u1eadt trong ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng c\u1ee7a m\u00ecnh (Euromonitor Health and Nutrition 2020, February 2020)\u00a0<\/sup>.<\/sub><\/em><\/p>\n

Xem th\u00eam: 9 b\u01b0\u1edbc \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n

S\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a s\u1eefa thu\u1ea7n chay<\/h3>\n

Th\u1ecb tr\u01b0\u1eddng s\u1eefa thu\u1ea7n chay \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec1u \u0111\u1eb7n trong m\u1ed9t th\u1eddi gian.\u00a0Nh\u01b0ng n\u0103m nay, c\u00f3 v\u1ebb nh\u01b0 n\u00f3 \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m b\u00e3o h\u00f2a.\u00a0V\u00e0o th\u00e1ng 5, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1eefa Arla c\u1ee7a Anh th\u1eadm ch\u00ed c\u00f2n ph\u00e1t hi\u1ec7n ra r\u1eb1ng g\u1ea7n m\u1ed9t n\u1eeda Gen Z hi\u1ec7n c\u1ea3m th\u1ea5y\u00a0\u201cx\u1ea5u h\u1ed5\u201d khi g\u1ecdi s\u1eefa b\u00f2 \u1edf n\u01a1i c\u00f4ng c\u1ed9ng<\/a>\u00a0.\u00a0N\u00f3 c\u0169ng cho th\u1ea5y r\u1eb1ng kho\u1ea3ng 57 ph\u1ea7n tr\u0103m \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch t\u1eeb b\u1ecf n\u00f3.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u00e3 th\u00f4i th\u00fac Arla kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201c\u0111\u1eebng h\u1ee7y b\u1ecf chi\u1ebfn d\u1ecbch ch\u0103n nu\u00f4i b\u00f2\u201d, nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u00e3 qu\u00e1 mu\u1ed9n.<\/p>\n

Ti\u00eau th\u1ee5 s\u1eefa \u0111ang gi\u1ea3m m\u1ea1nh.\u00a0\u1ede M\u1ef9, 50 n\u0103m tr\u01b0\u1edbc, m\u1ee9c ti\u00eau th\u1ee5 s\u1eefa \u1edf m\u1ee9c kho\u1ea3ng 247 pound\/ng\u01b0\u1eddi.\u00a0H\u00f4m nay, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y n\u00f3 hi\u1ec7n \u1edf m\u1ee9c 144 pound.\u00a0Ngay c\u1ea3 nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00e0 ph\u00ea nh\u01b0 Starbucks c\u0169ng th\u1ec3 hi\u1ec7n s\u1ef1 \u0111o\u00e0n k\u1ebft v\u1edbi th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 s\u1eefa, b\u1eb1ng c\u00e1ch gi\u1ea3m ph\u1ee5 ph\u00ed \u0111\u1ed1i v\u1edbi s\u1eefa thu\u1ea7n chay.\u00a0(Tuy nhi\u00ean, hi\u1ec7n t\u1ea1i, \u0111i\u1ec1u n\u00e0y ch\u1ec9 c\u00f3 \u1edf V\u01b0\u01a1ng qu\u1ed1c Anh.)<\/p>\n

\"s\u1eefa<\/p>\n

Xu h\u01b0\u1edbng bao b\u00ec n\u0103m 2023 \u2013 Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong m\u1ecdi l\u0129nh v\u1ef1c<\/a><\/p>\n

Bia, r\u01b0\u1ee3u thu\u1ea7n chay, kh\u00f4ng c\u1ed3n<\/h3>\n

Khi n\u00f3i \u0111\u1ebfn \u0111\u1ed3 u\u1ed1ng, m\u1ed9t xu h\u01b0\u1edbng m\u1edbi kh\u00e1c b\u1eaft \u0111\u1ea7u n\u1ed5i l\u00ean trong n\u0103m nay: \u0111\u1ed3 u\u1ed1ng \u00edt c\u1ed3n v\u00e0 kh\u00f4ng c\u1ed3n, nhi\u1ec1u lo\u1ea1i trong s\u1ed1 \u0111\u00f3 c\u0169ng l\u00e0 \u0111\u1ed3 u\u1ed1ng thu\u1ea7n chay.\u00a0M\u1ed9t b\u00e1o c\u00e1o m\u1edbi \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0o th\u00e1ng 10 n\u0103m 2022 d\u1ef1 \u0111o\u00e1n r\u1eb1ng th\u1ecb tr\u01b0\u1eddng s\u1ebd \u0111\u1ea1t g\u1ea7n 69 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2030. M\u1ed9t b\u00e1o c\u00e1o kh\u00e1c t\u1eadp trung v\u00e0o V\u01b0\u01a1ng qu\u1ed1c Anh \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 trong n\u0103m nay cho th\u1ea5y g\u1ea7n 30% s\u1ed1 l\u01b0\u1ee3t gh\u00e9 th\u0103m qu\u00e1n r\u01b0\u1ee3u hi\u1ec7n kh\u00f4ng c\u00f3 c\u1ed3n.<\/p>\n

M\u1edbi \u0111\u00e2y, cu\u1ed9c thi qu\u1ed1c t\u1ebf \u0111\u1ea7u ti\u00ean d\u00e0nh ri\u00eang cho \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1.\u00a0Gi\u1ea3i th\u01b0\u1edfng Kh\u00f4ng c\u1ed3n Th\u1ebf gi\u1edbi s\u1ebd trao c\u00e1c danh hi\u1ec7u c\u1ee5 th\u1ec3 cho c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c c\u00e1c danh m\u1ee5c H\u1eefu c\u01a1, \u0110\u1ea1o \u0111\u1ee9c, Halal, Kh\u00f4ng ch\u1ee9a Gluten v\u00e0 Thu\u1ea7n chay.<\/p>\n

\"Insight<\/p>\n

N\u1ea5m<\/h3>\n

N\u1ea5m, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi h\u00e0m l\u01b0\u1ee3ng dinh d\u01b0\u1ee1ng v\u00e0 k\u1ebft c\u1ea5u v\u00e0 v\u1ecb th\u1ecbt, v\u1ecb umami, l\u00e0 m\u1ed9t lo\u1ea1i th\u1ef1c ph\u1ea9m n\u1ea5u \u0103n ch\u1ee7 y\u1ebfu t\u1eeb th\u1ef1c v\u1eadt trong c\u00e1c n\u1ec1n v\u0103n h\u00f3a tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi trong nhi\u1ec1u th\u1ebf k\u1ef7.\u00a0Nh\u01b0ng n\u0103m nay, nhi\u1ec1u ng\u01b0\u1eddi s\u1ebd t\u1eeb b\u1ecf c\u00e1c gi\u1ed1ng h\u1ea1t d\u1ebb v\u00e0 portabello khi\u00eam t\u1ed1n v\u00e0 n\u1eafm l\u1ea5y c\u00e1c l\u1ef1a ch\u1ecdn nh\u01b0 h\u00e0u (th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n), b\u1eddm s\u01b0 t\u1eed, g\u00e0 r\u1eebng, maitake, enoki v\u00e0 n\u1ea5m h\u01b0\u01a1ng.<\/p>\n

Theo Data Bridge Market Research, c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng trong \u201cth\u1ecb tr\u01b0\u1eddng n\u1ea5m ch\u1ee9c n\u0103ng\u201d v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m \u201ctri\u1ec3n v\u1ecdng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n h\u1eefu c\u01a1\u201d c\u0169ng nh\u01b0 \u201cvai tr\u00f2 m\u1edbi n\u1ed5i c\u1ee7a n\u1ea5m trong ng\u00e0nh th\u1ef1c ph\u1ea9m\u201d.<\/p>\n

Xem th\u00eam: 7 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng tr\u00ean th\u1ebf gi\u1edbi<\/a><\/p>\n

Th\u1ecbt, c\u00e1 t\u1eeb th\u1ef1c v\u1eadt<\/h3>\n

Khi th\u1ecbt l\u00e0m t\u1eeb th\u1ef1c v\u1eadt b\u1eaft \u0111\u1ea7u tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o. Nh\u01b0ng n\u0103m nay, th\u1ecb tr\u01b0\u1eddng \u0103n chay \u0111\u00e3 ph\u00e1t tri\u1ec3n t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m ki\u1ec3u th\u1ecbt \u0111\u1ecf sang lo\u1ea1i th\u1ecbt ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf M\u1ef9 v\u00e0 Anh: th\u1ecbt g\u00e0. G\u00e0 thu\u1ea7n chay c\u00f3 m\u1eb7t \u1edf kh\u1eafp m\u1ecdi n\u01a1i v\u00e0o n\u0103m 2021, t\u1eeb vi\u1ec7c ra m\u1eaft nugget c\u1ee7a Impossible Foods \u1edf Anh<\/a>\u00a0cho \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1edbi Daring tung ra kh\u00f4ng ch\u1ec9 m\u1ed9t m\u00e0 l\u00e0\u00a0hai chi\u1ebfn d\u1ecbch g\u00e0 thu\u1ea7n chay<\/a>\u00a0v\u1edbi hai trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi: Kourtney Kardashian v\u00e0 Travis Barker.<\/p>\n

\"xu<\/p>\n

Ngo\u00e0i th\u1ecbt, \u200b\u200bth\u1ecb tr\u01b0\u1eddng c\u00e1 v\u00e0 h\u1ea3i s\u1ea3n thu\u1ea7n chay d\u1ef1 ki\u1ebfn c\u0169ng s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh. M\u1ed9t lo\u1ea1t c\u00e1c l\u1ef1a ch\u1ecdn tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n, nh\u01b0ng v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ed5i nh\u01b0 Revo Foods c\u1ee7a \u00c1o (\u0111\u00e3 t\u1ea1o ra phi l\u00ea c\u00e1 h\u1ed3i thu\u1ea7n chay c\u1eaft nguy\u00ean con b\u1eb1ng c\u00f4ng ngh\u1ec7 in 3D) v\u00e0 Aqua Cultured Foods (t\u1ea1o ra c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf h\u1ea3i s\u1ea3n b\u1eb1ng n\u1ea5m) -derived mycoprotein), ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. Theo Fact.MR, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh t\u00f4m d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt s\u1eafp t\u0103ng m\u1ea1nh.<\/p>\n

Rong bi\u1ec3n<\/h3>\n

D\u01b0\u1edbi bi\u1ec3n ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 cho n\u0103m 2023, v\u00ec rong bi\u1ec3n \u0111\u01a1n gi\u1ea3n c\u0169ng s\u1ebd t\u0103ng nhu c\u1ea7u. Th\u00e0nh ph\u1ea7n n\u00e0y r\u1ea5t linh ho\u1ea1t; n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0103n kh\u00f4, t\u01b0\u01a1i ho\u1eb7c \u0111\u01b0\u1ee3c th\u00eam v\u00e0o c\u00e1c c\u00f4ng th\u1ee9c ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00e1 thu\u1ea7n chay \u0111\u1ec3 t\u0103ng h\u01b0\u01a1ng v\u1ecb tanh c\u1ee7a ch\u00fang. N\u00f3 c\u0169ng b\u1ed5 d\u01b0\u1ee1ng, v\u00ec n\u00f3 ch\u1ee9a m\u1ed9t s\u1ed1 ch\u1ea5t ch\u1ed1ng oxy h\u00f3a, c\u0169ng nh\u01b0 i-\u1ed1t, v\u00e0 n\u00f3 b\u1ec1n v\u1eefng. Rong bi\u1ec3n c\u1ea7n r\u1ea5t \u00edt t\u00e0i nguy\u00ean \u0111\u1ec3 ph\u00e1t tri\u1ec3n (kh\u00f4ng c\u00f3 n\u01b0\u1edbc ng\u1ecdt hay \u0111\u1ea5t!) v\u00e0 vi\u1ec7c nu\u00f4i tr\u1ed3ng n\u00f3 s\u1ebd c\u00f4 l\u1eadp carbon. Fortune Business Insights g\u1ecdi nh\u1eadn th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 ch\u1ee7 ngh\u0129a thu\u1ea7n chay \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng l\u00e0 hai y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y ch\u00ednh \u0111\u1eb1ng sau th\u1ecb tr\u01b0\u1eddng rong bi\u1ec3n.<\/p>\n

\u0110i\u1ec1u g\u00ec khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn th\u1ef1c ph\u1ea9m chay?<\/h2>\n

N\u0103m t\u1edbi, ch\u00fang t\u00f4i d\u1ef1 \u0111o\u00e1n r\u1eb1ng ch\u00fang ta s\u1ebd ch\u1ee9ng ki\u1ebfn \u200b\u200bnhi\u1ec1u \u0111\u1ed5i m\u1edbi h\u01a1n bao gi\u1edd h\u1ebft trong ng\u00e0nh th\u1ef1c ph\u1ea9m thu\u1ea7n chay.\u00a0H\u1ea3i s\u1ea3n v\u00e0 n\u1ea5m l\u00e0 hai ng\u00f4i sao l\u1edbn c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh.\u00a0Nh\u01b0ng t\u00ednh b\u1ec1n v\u1eefng c\u0169ng s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng v\u00e0 c\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u1ea7u b\u1ebfp s\u1ebd xem x\u00e9t nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o m\u1edbi \u0111\u1ec3 gi\u1ea3m thi\u1ec3u ch\u1ea5t th\u1ea3i.\u00a0Ngo\u00e0i ra, c\u00e1c t\u00f9y ch\u1ecdn th\u1ef1c \u0111\u01a1n nh\u00e0 h\u00e0ng thu\u1ea7n chay s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng c\u1ea5p.\u00a0Ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 ch\u1edd \u0111\u1ee3i!<\/p>\n

\u0110i\u1ec1u g\u00ec \u0111ang th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01b0\u1edbng t\u1edbi th\u1ef1c ph\u1ea9m d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt?<\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu\u1ea7n chay ho\u1eb7c kh\u00f4ng c\u00f3 s\u1eefa c\u00f3 l\u01b0\u01a1ng t\u00e2m \u0111ang t\u00ecm ki\u1ebfm 4 l\u1ee3i \u00edch ch\u00ednh:<\/p>\n

M\u00f4i tr\u01b0\u1eddng<\/h3>\n

Ph\u00fac l\u1ee3i \u0111\u1ed9ng v\u1eadt v\u00e0 t\u00e1c \u0111\u1ed9ng kh\u00ed h\u1eadu \u00edt h\u01a1n l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng ch\u00ednh m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m. H\u1ecd c\u00f3 quan \u0111i\u1ec3m ch\u1ed1ng l\u1ea1i vi\u1ec7c khai th\u00e1c \u0111\u1ed9ng v\u1eadt v\u00e0 t\u00ecm c\u00e1ch gi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon b\u1eb1ng c\u00e1ch tr\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb \u0111\u1ed9ng v\u1eadt, s\u1eed d\u1ee5ng th\u1ee9c \u0103n thu\u1ea7n chay ho\u1eb7c c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb th\u1ef1c v\u1eadt.<\/p>\n

\"Ra<\/p>\n

S\u1ee9c kh\u1ecfe & Dinh d\u01b0\u1ee1ng<\/h3>\n

Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u lo ng\u1ea1i v\u1ec1 t\u00ecnh tr\u1ea1ng kh\u00f4ng dung n\u1ea1p \u0111\u01b0\u1eddng s\u1eefa, khi\u1ebfn h\u1ecd t\u00ecm ki\u1ebfm c\u00e1c ngu\u1ed3n protein thay th\u1ebf kh\u00f4ng ch\u1ee9a s\u1eefa. Nh\u01b0ng h\u01a1n th\u1ebf n\u1eefa, nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00e1nh s\u1eefa \u0111ang t\u00ecm c\u00e1ch gi\u1ea3m cholesterol ho\u1eb7c gi\u1ea3m huy\u1ebft \u00e1p ch\u1eb3ng h\u1ea1n.<\/p>\n

\"marketing<\/p>\n

Gi\u00e1 c\u1ea3<\/h3>\n

Protein th\u1ef1c v\u1eadt nh\u01b0 \u0111\u1eadu, h\u1ea1t v\u00e0 \u0111\u1eadu n\u00e0nh, c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t lo\u1ea1i protein thay th\u1ebf r\u1ebb h\u01a1n, gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng h\u01a1n cho th\u1ecbt v\u00e0 s\u1eefa.<\/p>\n

\"gi\u00e1<\/p>\n

B\u00e0i h\u1ecdc cho doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

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T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n<\/div>\n
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C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 nh\u1eefng ph\u1ea9m ch\u1ea5t mong mu\u1ed1n, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00e0m l\u01b0\u1ee3ng tr\u00e1i c\u00e2y\/rau v\u00e0 protein cao.\u00a0Theo nghi\u00ean c\u1ee9u c\u1ee7a Mintel v\u1ec1 xu h\u01b0\u1edbng th\u1ef1c ph\u1ea9m d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt, protein l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i quan tr\u1ecdng v\u00ec ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt mu\u1ed1n th\u1ea5y nhi\u1ec1u s\u1ea3n ph\u1ea9m thay th\u1ebf s\u1eefa d\u1ef1a tr\u00ean th\u1ef1c v\u1eadt c\u00f3 h\u00e0m l\u01b0\u1ee3ng protein cao h\u01a1n.\u00a0C\u00e1c c\u00f4ng ty th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u01a1 h\u1ed9i thu h\u00fat ph\u1ea7n l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n kh\u00e1m ph\u00e1 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf thu\u1ea7n chay v\u00e0 th\u00eam tr\u00e1i c\u00e2y, rau v\u00e0 ng\u0169 c\u1ed1c v\u00e0o ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng c\u1ee7a h\u1ecd \u2013 h\u1ed7 tr\u1ee3 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang th\u1ef1c v\u1eadt, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i thu\u1ea7n chay.<\/p>\n<\/div>\n

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\u0110a d\u1ea1ng h\u00f3a ngu\u1ed3n \u0111\u1ea1m t\u1eeb th\u1ef1c v\u1eadt<\/h3>\n<\/div>\n
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C\u1ea3i thi\u1ec7n s\u1ef1 \u0111a d\u1ea1ng trong protein t\u1eeb th\u1ef1c v\u1eadt l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng b\u1ec1n v\u1eefng.\u00a0C\u00e1c lo\u1ea1i, \u0111\u1ecbnh d\u1ea1ng v\u00e0 ngu\u1ed3n \u0111\u1ed5i m\u1edbi protein t\u1eeb th\u1ef1c v\u1eadt c\u0169ng s\u1ebd ti\u1ebfp t\u1ee5c \u0111a d\u1ea1ng h\u00f3a \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf th\u1ef1c t\u1ebf cho c\u1ea3 th\u1ecbt v\u00e0 s\u1eefa.\u00a0L\u00e0 m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c th\u1ef1c v\u1eadt ph\u1ed5 bi\u1ebfn nh\u1ea5t, vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u s\u1ea3n ph\u1ea9m thay th\u1ebf b\u00e1nh m\u00ec k\u1eb9p th\u1ecbt c\u00f3 li\u00ean quan nhi\u1ec1u \u0111\u1ebfn t\u00ednh s\u1eb5n c\u00f3 c\u1ee7a ch\u00fang v\u00e0 nh\u1eefng \u0111\u1ed5i m\u1edbi m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ea1o ra c\u1ea3 v\u1ec1 h\u01b0\u01a1ng v\u1ecb v\u00e0 k\u1ebft c\u1ea5u.\u00a0C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 b\u1eb1ng c\u00e1ch n\u00e2ng cao c\u00e1c \u0111\u1ecbnh d\u1ea1ng thay th\u1ebf m\u1edbi cho c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m th\u1ecbt kh\u00e1c theo c\u00e1ch m\u00e0 Impossible Foods v\u00e0 Beyond Meat \u0111\u00e3 l\u00e0m v\u1edbi b\u00e1nh m\u00ec k\u1eb9p th\u1ecbt.<\/p>\n

Xem th\u00eam:\u00a0 Product concept l\u00e0 g\u00ec? 5 y\u1ebfu t\u1ed1 h\u00ecnh th\u00e0nh concept s\u1ea3n ph\u1ea9m<\/a><\/p>\n<\/div>\n

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Li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i<\/h2>\n<\/div>\n
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\u00a0\u0110\u1ec3 c\u00f3 th\u00eam d\u1eef li\u1ec7u th\u00f4ng tin chi ti\u1ebft v\u00e0 ph\u00e2n t\u00edch c\u1ee7a chuy\u00ean gia v\u1ec1 tr\u01b0\u1eddng h\u1ee3p kinh doanh c\u1ee7a b\u1ea1n. H\u00e3y CONTACT<\/a> <\/strong>v\u1edbi DTM Consulting.<\/p>\n

Ch\u00fang t\u00f4i hi\u1ec7n \u0111ang cung c\u1ea5p r\u1ea5t b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng (market report) v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng cho c\u00e1c doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Sau khi \u0111\u1ea1i d\u1ecbch COVID-19 qua \u0111i, m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe h\u01a1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nhu c\u1ea7u \u0103n u\u1ed1ng. Trong \u0111\u00f3, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m chay n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t l\u00e0n s\u00f3ng ti\u00eau d\u00f9ng m\u1edbi. Hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m thu\u1ea7n chay \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m h\u01a1n nh\u01b0 […]<\/p>","protected":false},"author":20,"featured_media":15939,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656,651],"class_list":["post-15935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15935"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15935\/revisions"}],"predecessor-version":[{"id":15951,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15935\/revisions\/15951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15939"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}