{"id":15896,"date":"2023-05-24T10:14:01","date_gmt":"2023-05-24T03:14:01","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15896"},"modified":"2023-05-24T10:14:01","modified_gmt":"2023-05-24T03:14:01","slug":"xu-huong-marketing-giao-duc","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-marketing-giao-duc\/","title":{"rendered":"Xu h\u01b0\u1edbng marketing gi\u00e1o d\u1ee5c n\u0103m 2023"},"content":{"rendered":"

Marketing trong ng\u00e0nh gi\u00e1o d\u1ee5c c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3ng b\u00e1 n\u1ed9i dung gi\u00e1o d\u1ee5c c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0 t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng v\u00e0 doanh thu. Do v\u1eady, vi\u1ec7c n\u1eafm b\u1eaft h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c l\u00e0 \u0111i\u1ec1u c\u1ea5p thi\u1ebft cho c\u00e1c doanh nghi\u1ec7p v\u00e0 marketer.\u00a0<\/span><\/p>\n

H\u00e3y c\u00f9ng DTM Consulting \u0111i\u1ec3m qua nh\u1eefng xu h\u01b0\u1edbng marketing v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0nh gi\u00e1o d\u1ee5c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0 tri\u1ec3n khai ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i (social media) – c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1edbi c\u1ee7a gi\u1edbi tr\u1ebb\u00a0<\/b><\/h2>\n

\u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft th\u1ebf h\u1ec7 X v\u00e0 Y, Google l\u00e0 m\u1ed9t ngu\u1ed3n\/k\u00eanh quan tr\u1ecdng \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin c\u0169ng nh\u01b0 kh\u00e1m ph\u00e1 c\u00e1c xu h\u01b0\u1edbng m\u1edbi. Tuy nhi\u00ean, Gen Z ng\u00e0y nay \u0111\u00e3 kh\u00e1c. Thay v\u00ec Google, nhi\u1ec1u ng\u01b0\u1eddi \u0111ang chuy\u1ec3n sang s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 l\u00e0m c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. S\u1ef1 tr\u1ef1c quan c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i bi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1edbi v\u1edbi gen Z. Theo Techcrunch, thay v\u00ec s\u1eed d\u1ee5ng Google, 40% gen Z s\u1eed d\u1ee5ng TikTok ho\u1eb7c Instagram \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin. Ngo\u00e0i ra, c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nh\u01b0 Facebook, YouTube,v.v c\u0169ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp m\u1ea1nh m\u1ebd h\u00e0ng ng\u00e0y \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin.<\/span><\/p>\n

\"\"<\/p>\n

Ch\u1eb3ng h\u1ea1n, thay v\u00ec l\u00ean Google t\u00ecm ki\u1ebfm \u201c kh\u00f3a h\u1ecdc marketing\u201d v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 l\u1ea1i m\u1ed9t lo\u1ea1t danh s\u00e1ch tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 doanh nghi\u1ec7p th\u00ec h\u1ecd c\u00f3 th\u1ec3 xem review ch\u00e2n th\u1ef1c v\u1ec1 kh\u00f4ng gian, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o, gi\u00e1 c\u1ea3 v\u00e0 comment c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c tr\u00ean TikTok ho\u1eb7c Facebook.<\/span><\/p>\n

>> Xem th\u00eam: <\/span>Xu h\u01b0\u1edbng Social Media 2023<\/span><\/a><\/p>\n

B\u00f9ng n\u1ed5 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC) v\u00e0 l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/b><\/h2>\n

N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC) l\u00e0 b\u1ea5t k\u1ef3 d\u1ea1ng n\u1ed9i dung n\u00e0o, ch\u1eb3ng h\u1ea1n nh\u01b0 h\u00ecnh \u1ea3nh, video, v\u0103n b\u1ea3n hay \u00e2m thanh \u0111\u00e3 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Facebook, Youtube, Tik Tok, Instagram,v.v) ho\u1eb7c c\u00e1c c\u1ed9ng \u0111\u1ed3ng\/di\u1ec5n \u0111\u00e0n tr\u00ean internet. Th\u1eadm ch\u00ed, n\u1ed9i dung n\u00e0y c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.\u00a0<\/span><\/p>\n

Ng\u00e0y nay, \u0111\u00e3 qua r\u1ed3i c\u00e1i th\u1eddi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng vi\u1ebft m\u1ed9t c\u00e2u cho m\u1ed9t qu\u1ea3ng c\u00e1o v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0 \u0111\u1eb7t h\u00e0ng. Do v\u1eady, vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 c\u1ed1t l\u00f5i trong th\u00f3i quen k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Gen Z. C\u00f3 \u0111\u1ebfn 60% ng\u01b0\u1eddi d\u00f9ng Tik Tok l\u00e0 gen Z v\u00e0 h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u1ea1o ra, ti\u00eau th\u1ee5 v\u00e0 chia s\u1ebb n\u1ed9i dung kh\u00f4ng ng\u1eebng. Gen Z th\u00edch UGC v\u00ec nh\u1eefng n\u1ed9i dung n\u00e0y mang l\u1ea1i c\u1ea3m gi\u00e1c ch\u00e2n th\u1ef1c, g\u1ea7n g\u0169i h\u01a1n, gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Theo Cloudinary, c\u00f3 \u0111\u1ebfn 70% Gen Z xem x\u00e9t UGC tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c c\u0169ng v\u1eady, tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

Nh\u01b0 v\u1eady, doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n ngo\u00e0i vi\u1ec7c qu\u1ea3n l\u00fd c\u00e1c k\u00eanh tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng n\u00ean ngh\u0129 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u00edch ho\u1ea1t n\u1ed9i dung do kh\u00e1ch h\u00e0ng t\u1ea1o (UGC) \u0111\u1ec3 marketing doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u1eb7c bi\u1ec7t h\u01a1n, khi nh\u1eefng n\u1ed9i do do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o l\u00e0 nh\u1eefng n\u1ed9i dung xoay quanh \u0111\u1eddi s\u1ed1ng, v\u0103n h\u00f3a c\u1ee7a h\u1ecd t\u1ea1i doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 ai, sinh vi\u00ean hay th\u1eadm ch\u00ed c\u1ea3 gi\u1ea3ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n, c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng b\u1ee9c \u1ea3nh, video, b\u00e0i \u0111\u0103ng tr\u00ean blog c\u00e1 nh\u00e2n m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 xu h\u01b0\u1edbng s\u00e1ng t\u1ea1o n\u1ed9i dung marketing c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd v\u00e0 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c b\u00f9ng n\u1ed5 trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

Xu h\u01b0\u1edbng video ng\u1eafn (short video) \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p<\/b><\/h2>\n

Hi\u1ec7n nay, Gen Z c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m v\u00e0 b\u1ecb thu h\u00fat s\u1ef1 ch\u00fa \u00fd b\u1edfi c\u00e1c video ng\u1eafn. Theo Statista (2022), c\u00f3 t\u1edbi 61% Gen Z th\u00edch video d\u1ea1ng ng\u1eafn d\u01b0\u1edbi 1 ph\u00fat. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Tik Tok, Instagram reel, Facebook reel v\u00e0 Youtube shorts \u0111\u00e3 \u0111\u1ea9y m\u1ea1nh t\u1ed1c \u0111\u1ed9 ti\u00eau d\u00f9ng c\u1ee7a video d\u1ea1ng ng\u1eafn. Th\u1ebf h\u1ec7 h\u1ecdc sinh, sinh vi\u00ean gen Z ng\u00e0y nay \u0111\u00e3 quen v\u1edbi vi\u1ec7c \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1 do th\u00f4ng tin \u1edf d\u1ea1ng video ng\u1eafn th\u01b0\u1eddng ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 hi\u1ec3u.\u00a0<\/span><\/p>\n

Vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng xem video c\u0169ng gi\u00fap t\u0103ng th\u1eddi gian truy c\u1eadp tr\u00ean c\u00e1c trang c\u1ee7a doanh nghi\u1ec7p. Ngo\u00e0i ra, c\u00f2n gi\u00fap t\u0103ng \u0111\u1ec1 xu\u1ea5t nh\u1eefng n\u1ed9i dung kh\u00e1c tr\u00ean trang c\u1ee7a doanh nghi\u1ec7p b\u1edfi c\u00e1c thu\u1eadt to\u00e1n \u0111\u1ec1 xu\u1ea5t c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i. V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t thu\u1eadt to\u00e1n c\u1ee7a <\/span>Facebook, Affinity Score l\u00e0 h\u1ec7 th\u1ed1ng \u0111i\u1ec3m d\u1ef1a tr\u00ean s\u1ef1 th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5 b\u1ea1n theo d\u00f5i m\u1ed9t ai \u0111\u00f3, b\u00ecnh lu\u1eadn, xem b\u00e0i post, video c\u1ee7a h\u1ecd \u0111\u0103ng t\u1ea3i. Sau \u0111\u00f3 b\u1ea1n s\u1ebd li\u00ean t\u1ee5c th\u1ea5y c\u00e1c b\u00e0i vi\u1ebft, stories c\u1ee7a h\u1ecd tr\u00ean newsfeed. Nh\u01b0 v\u1eady, s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ti\u1ebfp thu nh\u01b0ng n\u1ed9i dung kh\u00e1ch tr\u00ean trang c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o video gi\u1edbi thi\u1ec7u ng\u1eafn g\u1ecdn \u0111\u1ec3 gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, nh\u1eefng d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p v\u00e0 \u0111i\u1ec1u khi\u1ebfn b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong ng\u00e0nh, video ph\u1ecfng v\u1ea5n h\u1ecdc sinh\/sinh vi\u00ean \u0111ang theo h\u1ecdc ho\u1eb7c nh\u1eefng ho\u1ea1t \u0111\u1ed9ng th\u1ec3 thao, c\u00e2u l\u1ea1c b\u1ed9 trong doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n,v.v. Quan tr\u1ecdng l\u00e0 nh\u1eefng video ng\u1eafn c\u1ee7a b\u1ea1n ph\u1ea3i c\u00f3 n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem. Ngo\u00e0i c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc vi\u1ec7c \u0111\u0103ng t\u1ea3i video tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/p>\n

S\u1ea3n xu\u1ea5t n\u1ed9i dung th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/b><\/h2>\n

\u0110\u01b0\u1ee3c sinh ra v\u00e0 tr\u01b0\u1edfng th\u00e0nh trong cu\u1ed9c s\u1ed1ng g\u1eafn li\u1ec1n v\u1edbi c\u00f4ng ngh\u1ec7, g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a gen Z \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng (\u0111i\u1ec7n tho\u1ea1i, tablet…).<\/span><\/p>\n

B\u00e1o c\u00e1o c\u1ee7a Glukoze cho bi\u1ebft, 25% s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t d\u00e0nh h\u01a1n 5 gi\u1edd m\u1ed7i ng\u00e0y \u0111\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng cho vi\u1ec7c mua s\u1eafm, l\u01b0\u1edbt m\u1ea1ng x\u00e3 h\u1ed9i, nh\u1eafn tin, tr\u00f2 chuy\u1ec7n, ch\u01a1i tr\u00f2 ch\u01a1i…<\/span><\/p>\n

\"n\u1ed9i<\/p>\n

Ng\u00e0y nay, smartphone l\u00e0 v\u1eadt \u201cb\u1ea5t ly th\u00e2n\u201d v\u1edbi ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 gen Z, v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi th\u1ebf h\u1ec7 n\u00e0y. Do \u0111\u00f3, n\u1ed9i dung c\u00e0ng th\u00e2n thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng th\u00ec kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u00e0ng l\u1edbn.<\/span><\/p>\n

>> Xem th\u00eam: <\/span>Top 5 chi\u1ebfn l\u01b0\u1ee3c digital marketing h\u00e0ng \u0111\u1ea7u d\u00e0nh cho doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c gi\u00e1o d\u1ee5c<\/span><\/a><\/p>\n

\u00c1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) \u0111\u1ec3 t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Hi\u1ec7n nay, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn trong marketing l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c kh\u1ea3 n\u0103ng c\u1ee7a AR v\u00e0o vi\u1ec7c gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m tham quan \u1ea3o,v.v. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng AI v\u00e0 AR trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp nh\u01b0 x\u00e2y d\u1ef1ng ph\u00f2ng th\u00ed nghi\u1ec7m v\u00e0 m\u00f4 ph\u1ecfng \u1ea3o, vi\u1ec7c n\u00e0y r\u1ea5t h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p gi\u00e1o d\u1ee5c trong l\u0129nh v\u1ef1c khoa h\u1ecdc, k\u1ef9 thu\u1eadt v\u00e0 y h\u1ecdc. C\u00e1c ph\u00f2ng th\u00ed nghi\u1ec7m v\u00e0 m\u00f4 ph\u1ecfng \u1ea3o gi\u00fap h\u1ecdc sinh\/sinh vi\u00ean c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m an to\u00e0n v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ec3 h\u1ecdc sinh\/sinh vi\u00ean th\u1ef1c h\u00e0nh c\u00e1c k\u1ef9 n\u0103ng.<\/span><\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c. Tuy nhi\u00ean, \u00e1p d\u1ee5ng v\u00e0 tri\u1ec3n khai \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o c\u0169ng c\u1ea7n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c b\u1ea3o v\u1ec7 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

K\u1ebft lu\u1eadn<\/b><\/h2>\n

V\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c th\u00ec \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p gi\u00e1o d\u1ee5c l\u00e0 lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng marketing m\u1edbi nh\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i tin t\u1ee9c trong ng\u00e0nh m\u00e0 DTM Consulting th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng t\u1ea3i v\u00e0 <\/span>LI\u00caN H\u1ec6 V\u1edaI CH\u00daNG T\u00d4I NGAY<\/span><\/a> \u0111\u1ec3 tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a c\u00e1c chuy\u00ean gia marketing t\u1ea1i DTM Consulting. B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing gi\u00e1o d\u1ee5c v\u00e0o n\u0103m 2023 v\u00e0 trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Marketing trong ng\u00e0nh gi\u00e1o d\u1ee5c c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c qu\u1ea3ng b\u00e1 n\u1ed9i dung gi\u00e1o d\u1ee5c c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\u00a0 t\u1eeb \u0111\u00f3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i […]<\/p>","protected":false},"author":4,"featured_media":15897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[702],"class_list":["post-15896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-giao-duc",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15896"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15896\/revisions"}],"predecessor-version":[{"id":15900,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15896\/revisions\/15900"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15897"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}