{"id":15881,"date":"2023-05-06T11:28:41","date_gmt":"2023-05-06T04:28:41","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15881"},"modified":"2023-12-04T14:26:26","modified_gmt":"2023-12-04T07:26:26","slug":"top-5-chien-luoc-digital-marketing-hang-dau-danh-cho-doanh-nghiep-cong-ty-giao-duc","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/top-5-chien-luoc-digital-marketing-hang-dau-danh-cho-doanh-nghiep-cong-ty-giao-duc\/","title":{"rendered":"Top 5 chi\u1ebfn l\u01b0\u1ee3c digital marketing h\u00e0ng \u0111\u1ea7u d\u00e0nh cho doanh nghi\u1ec7p\/c\u00f4ng ty gi\u00e1o d\u1ee5c"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, ng\u00e0nh gi\u00e1o d\u1ee5c \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1edd internet v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i. Theo Orbis (2021), <\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2021\/07\/13\/2262081\/0\/en\/Global-E-Learning-Market-to-Reach-457-8-Billion-by-2026.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">th\u1ecb tr\u01b0\u1eddng h\u1ecdc tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u tr\u00ean th\u1ebf gi\u1edb<\/span><\/a><span style=\"font-weight: 400;\">i s\u1ebd \u0111\u1ea1t gi\u00e1 tr\u1ecb 458 USD v\u00e0o n\u0103m 2026. \u0110\u1eb7c bi\u1ec7t,\u00a0 sau \u0111\u1ea1i d\u1ecbch covid &#8211; 19, m\u1ecdi ng\u01b0\u1eddi online nhi\u1ec1u h\u01a1n \u0111\u1ec3 tham gia c\u00e1c kh\u00f3a h\u1ecdc tr\u1ef1c tuy\u1ebfn, t\u00ecm t\u00e0i li\u1ec7u,v.v. Tr\u00ean th\u1ef1c t\u1ebf, ng\u00e0nh gi\u00e1o d\u1ee5c l\u00e0 m\u1ed9t ng\u00e0nh \u0111\u1eb7c th\u00f9 b\u1edfi ph\u1ea7n l\u1edbn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 h\u1ecdc sinh, sinh vi\u00ean \u0111\u1ec1u s\u1eed d\u1ee5ng internet v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u00e3 c\u00f3 h\u01a1n <\/span><a href=\"https:\/\/www.educationalappstore.com\/app-lists\/apps-for-education\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">520.000 \u1ee9ng d\u1ee5ng<\/span><\/a><span style=\"font-weight: 400;\"> gi\u00e1o d\u1ee5c \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng App Store v\u00e0 Google Play. Ngo\u00e0i ra, th\u1ecb tr\u01b0\u1eddng h\u1ecdc tr\u1ef1c tuy\u1ebfn c\u0169ng \u0111ang d\u1ea7n b\u00e3o h\u00f2a b\u1edfi l\u01b0\u1ee3ng kh\u00f3a h\u1ecdc, video, s\u00e1ch \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c trang web tr\u1ef1c tuy\u1ebfn khi\u1ebfn ng\u01b0\u1eddi h\u1ecdc c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn. Do v\u1eady, l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c \u0111ang c\u1ea1nh tranh gay g\u1eaft h\u01a1n bao h\u1ebft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p gi\u00e1o d\u1ee5c v\u00e0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc n\u00ean t\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng internet v\u00e0 k\u00eanh digital marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01a1n. Digital marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c h\u1ecdc sinh, sinh vi\u00ean t\u01b0\u01a1ng lai m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed. Trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting s\u1ebd cung c\u1ea5p m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c digital marketing gi\u00e1o d\u1ee5c h\u00e0ng \u0111\u1ea7u m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay.\u00a0<\/span><\/p>\n<h2><b>Digital Marketing \u0111\u00f3ng vai tr\u00f2 ra sao trong gi\u00e1o d\u1ee5c?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Digital Marketing (marketing k\u1ef9 thu\u1eadt s\u1ed1) cho ng\u00e0nh gi\u00e1o d\u1ee5c ri\u00eang v\u00e0 c\u00e1c ng\u00e0nh kh\u00e1c n\u00f3i chung l\u00e0 \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, <\/span><span style=\"font-weight: 400;\">qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p gi\u00e1o d\u1ee5c th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng internet v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 nh\u1eb1m\u00a0 ti\u1ebfp c\u1eadn, thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng hay ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng. Digital marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p trong ng\u00e0nh gi\u00e1o d\u1ee5c \u00e1p d\u1ee5ng b\u1edfi s\u1ef1 hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 nhanh ch\u00f3ng c\u1ee7a n\u00f3. C\u1ee5 th\u1ec3:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ti\u1ebft ki\u1ec7m chi ph\u00ed:<\/b><span style=\"font-weight: 400;\"> H\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng digital marketing \u0111\u1ec1u c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec1n th\u1ed1ng. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing tr\u1ef1c tuy\u1ebfn nh\u01b0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email, website, SMS, v.v \u0111\u00f2i h\u1ecfi r\u1ea5t \u00edt chi ph\u00ed tri\u1ec3n khai ho\u1eb7c \u0111\u1ea7u t\u01b0. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau r\u1ed9ng v\u00e0 bao qu\u00e1t h\u01a1n v\u1edbi m\u1ee9c \u0111\u1ea7u t\u01b0 th\u1ea5p v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng:<\/b><span style=\"font-weight: 400;\"> C\u00e1c n\u1ec1n t\u1ea3ng digital marketing gi\u00fap doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n t\u0103ng t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i, v\u00ec th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n truy\u1ec1n t\u1ea3i c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ngay l\u1eadp t\u1ee9c v\u00e0 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng t\u1eeb h\u1ecd. C\u00e1c h\u00ecnh th\u1ee9c marketing tr\u1ef1c tuy\u1ebfn nh\u01b0 blog, c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i hay tin nh\u1eafn SMS gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c: <\/b><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 cho digital marketing. Gi\u00fap t\u00f4t ch\u1ee9c gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng chi\u1ebfn d\u1ecbch, n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh nh\u01b0 th\u1ebf n\u00e0o? Kh\u00e1ch h\u00e0ng \u0111\u00f3n nh\u1eadn ra sao? C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 xem n\u1ed9i dung m\u00e0 b\u1ea1n \u0111\u0103ng t\u1ea3i? \u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0o b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng n\u1ed9i dung \u0111\u00f3? Qua \u0111\u00f3, doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u1ee7a chi\u1ebfn d\u1ecbch marketing hay c\u00e1c chi\u1ebfn d\u1ecbch tuy\u1ec3n sinh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 d\u1ec5 hi\u1ec3u. Sau \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 th\u00f4ng tin \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t cho nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp theo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u00f4ng c\u1ee5 d\u1ec5 truy c\u1eadp:<\/b><span style=\"font-weight: 400;\"> C\u00e1c c\u00f4ng c\u1ee5 ho\u1eb7c n\u1ec1n t\u1ea3ng digital marketing gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp t\u1eeb \u0111\u00f3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 cao h\u01a1n. S\u1eed d\u1ee5ng c\u00e1c h\u00ecnh th\u1ee9c marketing k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Google+, Twitter v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c ho\u1eb7c marketing qua SMS s\u1ebd gi\u00fap b\u1ea1n c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao: <\/b><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng c\u1ee5 ho\u1eb7c n\u1ec1n t\u1ea3ng digital marketing c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p giao d\u1ee5c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y vi\u1ec7c h\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng b\u1ea1n \u0111\u00e3 x\u00e2y d\u1ef1ng tr\u01b0\u1edbc \u0111\u00f3, nh\u1edd \u0111\u00f3 doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u chuy\u1ec3n \u0111\u1ed5i h\u01a1n.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u:<\/b><span style=\"font-weight: 400;\"> Digital marketing l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn. N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat h\u1ecdc sinh, sinh vi\u00ean v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ee5 huynh \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n. B\u1eb1ng vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, b\u1ea1n s\u1ebd t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<h2><b>Top 5 Chi\u1ebfn l\u01b0\u1ee3c digital marketing h\u00e0ng \u0111\u1ea7u cho c\u00e1c doanh nghi\u1ec7p gi\u00e1o d\u1ee5c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 n\u00eau \u1edf ph\u00eda tr\u00ean, Digital marketing mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho ng\u00e0nh gi\u00e1o d\u1ee5c, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch ti\u1ebft ki\u1ec7m chi ph\u00ed t\u1ed1i \u0111a. Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing cho c\u00e1c doanh nghi\u1ec7p gi\u00e1o d\u1ee5c hi\u1ec7n nay ho\u00e0n to\u00e0n c\u1ea7n thi\u1ebft. C\u00f3 r\u1ea5t nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c digital marketing kh\u00e1c nhau s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c nhau.\u00a0<\/span><\/p>\n<h3><b>S\u1eed d\u1ee5ng social media (m\u1ea1ng x\u00e3 h\u1ed9i) \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Theo Statista (2023), hi\u1ec7n nay c\u00f3 kho\u1ea3ng 4.59 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi kho\u1ea3ng 42% d\u00e2n s\u1ed1. T\u1ea1i Vi\u1ec7t Nam, c\u00f3 \u0111\u1ebfn 70,00 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam v\u00e0o th\u00e1ng 1 n\u0103m 2023 tr\u00ean t\u1ed5ng s\u1ed1 g\u1ea7n 100 tri\u1ec7u d\u00e2n (Wearesocial, Digital report 2023).\u00a0 \u0110\u00e1ng ch\u00fa \u00fd,\u00a0 c\u00f3 \u0111\u1ebfn 64,40 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam v\u00e0o \u0111\u1ea7u n\u0103m 2023, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi 89,0% t\u1ed5ng d\u00e2n s\u1ed1 t\u1eeb 18 tu\u1ed5i tr\u1edf l\u00ean t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. C\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Twitter, Instagram \u0111\u01b0\u1ee3c d\u00f9ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi Gen Y, ti\u1ebfp theo l\u00e0 Gen Z. \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 trong \u0111\u1ed9 tu\u1ed5i ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi ng\u00e0nh gi\u00e1o d\u1ee5c khi h\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ph\u1ee5 huynh v\u1edbi thu nh\u1eadp \u1ed5n \u0111\u1ecbnh hay ch\u00ednh l\u00e0 nh\u1eefng h\u1ecdc sinh v\u00e0 sinh vi\u00ean ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-15883 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/Su-dung-social-media-mang-xa-hoi-de-tiep-can-va-tuong-tac-voi-doi-tuong-muc-tieu.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/Su-dung-social-media-mang-xa-hoi-de-tiep-can-va-tuong-tac-voi-doi-tuong-muc-tieu.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/Su-dung-social-media-mang-xa-hoi-de-tiep-can-va-tuong-tac-voi-doi-tuong-muc-tieu-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/Su-dung-social-media-mang-xa-hoi-de-tiep-can-va-tuong-tac-voi-doi-tuong-muc-tieu-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/Su-dung-social-media-mang-xa-hoi-de-tiep-can-va-tuong-tac-voi-doi-tuong-muc-tieu-134x75.jpg 134w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, c\u1ed9ng \u0111\u1ed3ng h\u1ecdc sinh, sinh vi\u00ean ng\u00e0y nay ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i r\u1ea5t nhi\u1ec1u. Do \u0111\u00f3, x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n cho doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n v\u1eefng ch\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c digital marketing mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao cho ng\u00e0nh gi\u00e1o d\u1ee5c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2023\/\"><span style=\"font-weight: 400;\">Xu h\u01b0\u1edbng Social media 2023 d\u00e0nh cho m\u1ecdi doanh nghi\u1ec7p v\u00e0 marketers<\/span><\/a><\/p>\n<h3><b>S\u1eed d\u1ee5ng th\u00eam nhi\u1ec1u n\u1ed9i dung d\u1ea1ng video\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing kh\u00e1c mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p gi\u00e1o d\u1ee5c \u0111\u00f3 l\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i dung d\u01b0\u1edbi d\u1ea1ng video. Theo HubSpot (2022), c\u00f3 t\u1edbi 78% ng\u01b0\u1eddi xem video tr\u1ef1c tuy\u1ebfn m\u1ed7i tu\u1ea7n v\u00e0 55% xem video tr\u1ef1c tuy\u1ebfn m\u1ed7i ng\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi xem l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c n\u1ed9i dung video h\u1ea5p d\u1eabn tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ed9i dung v\u1ec1 gi\u00e1o d\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i n\u1ed9i dung ph\u1ed5 bi\u1ebfn nh\u1ea5t. doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh d\u01b0\u1edbi d\u1ea1ng c\u00e1c video gi\u1ea3i tr\u00ed v\u00e0 ph\u00e1t h\u00e0nh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng chia s\u1ebb video l\u1edbn nh\u01b0 Youtube, Tik Tok hay Facebook.v.v<\/span><\/p>\n<h3><b>Thi\u1ebft k\u1ebf trang web ph\u00f9 h\u1ee3p v\u1edbi giao di\u1ec7n thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng Internet di \u0111\u1ed9ng cao h\u01a1n s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp Internet t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n (PC) v\u00e0 m\u00e1y t\u00ednh x\u00e1ch tay (laptop). B\u00ean c\u1ea1nh \u0111\u00f3, ph\u1ea7n l\u1edbn s\u1ed1 l\u01b0\u1ee3ng h\u1ecdc sinh, sinh vi\u00ean s\u1edf h\u1eefu thi\u1ebft b\u1ecb di \u0111\u1ed9ng nhi\u1ec1u h\u01a1n l\u00e0 c\u00e1c thi\u1ebft b\u1ecb PC v\u00e0 laptop.\u00a0 \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a l\u00e0 b\u1ea5t c\u1ee9 \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng n\u00e0o c\u1ee7a b\u1ea1n \u0111\u1ec1u mu\u1ed1n truy c\u1eadp v\u00e0 m\u1ed9t trang web ph\u00f9 h\u1ee3p v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t trang web gi\u00e1o d\u1ee5c \u01b0u ti\u00ean tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1o d\u1ee5c m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n cung c\u1ea5p. B\u00ean c\u1ea1nh \u0111\u00f3, trang web c\u1ee7a b\u1ea1n n\u00ean c\u00f3 nh\u1eefng n\u1ed9i dung d\u1ec5 h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng landing pages ph\u00f9 h\u1ee3p. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap duy tr\u00ec l\u01b0\u1ee3ng truy c\u1eadp \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 cho c\u1ea3 doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\"><span style=\"font-weight: 400;\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng<\/span><\/a><\/p>\n<h3><b>T\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn, webinar \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u1ecdc sinh, sinh vi\u00ean ng\u00e0y nay \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin, kh\u00f3a h\u1ecdc m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i. Do \u0111\u00f3, doanh nghi\u1ec7p h\u1ed9i th\u1ea3o tr\u00ean web l\u00e0 m\u1ed9t <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-digital-marketing\/\"><strong>chi\u1ebfn l\u01b0\u1ee3c digital marketing<\/strong><\/a> s\u1ed1 c\u1ef1c k\u1ef3 t\u1ed1t cho ng\u00e0nh gi\u00e1o d\u1ee5c. doanh nghi\u1ec7p c\u00e1c h\u1ed9i th\u1ea3o tr\u00ean trang web mi\u1ec5n ph\u00ed, trong \u0111\u00f3 c\u00e1c chuy\u00ean gia trong ng\u00e0nh n\u1ed5i ti\u1ebfng \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai v\u00e0 ph\u1ee5 huynh ti\u1ec1m n\u0103ng. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n lan t\u1ecfa v\u00e0 qu\u1ea3ng b\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p gi\u00e1o d\u1ee5c cung c\u1ea5p th\u00f4ng qua\u00a0 h\u1ecdc sinh, sinh vi\u00ean v\u00e0 ph\u1ee5 huynh. Qua \u0111\u00f3, doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15884 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--300x175.jpg\" alt=\"\" width=\"300\" height=\"175\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--300x175.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--768x447.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--251x146.jpg 251w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung--129x75.jpg 129w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/05\/To-chuc-hoi-thao-truc-tuyen-webinar-de-thu-hut-nguoi-dung-.jpg 800w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/175;\" \/><\/p>\n<h3><b>Ph\u00e1t tri\u1ec3n th\u00eam \u1ee9ng d\u1ee5ng gi\u00e1o d\u1ee5c, h\u1ecdc t\u1eadp\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n m\u1ed9t \u1ee9ng d\u1ee5ng gi\u00e1o d\u1ee5c gi\u00fap n\u00e2ng cao s\u1ef1 ti\u1ec7n l\u1ee3i khi truy c\u1eadp n\u1ed9i dung v\u00e0 c\u00e1c kh\u00f3a h\u1ecdc m\u00e0 doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n cung c\u1ea5p t\u1eeb m\u1ecdi n\u01a1i b\u1eb1ng c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Vi\u1ec7c ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi h\u1ecdc v\u00e0 truy c\u1eadp t\u00e0i li\u1ec7u tr\u1ef1c tuy\u1ebfn th\u00ec ph\u00e1t tri\u1ec3n m\u1ed9t \u1ee9ng d\u1ee5ng gi\u00e1o d\u1ee5c l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng. <\/span><span style=\"font-weight: 400;\">M\u1ed9t \u1ee9ng d\u1ee5ng cho ph\u00e9p kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00e1c c\u00e2u h\u1ecfi m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ebfn tr\u01b0\u1eddng, ph\u00f2ng h\u1ecdc. \u1ee8ng d\u1ee5ng n\u00e0y cung c\u1ea5p s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 b\u1ea3o m\u1eadt cho c\u1ea3 sinh vi\u00ean v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i d\u1ecbch v\u1ee5 gi\u00e1o d\u1ee5c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, \u1ee9ng d\u1ee5ng n\u00e0y c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n qu\u1ea3n l\u00fd h\u1ecdc sinh, sinh vi\u00ean b\u1eb1ng c\u00e1ch theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u kh\u00e1c nhau nh\u01b0 chuy\u00ean c\u1ea7n, \u0111i\u1ec3m s\u1ed1, l\u1ecbch thi, v.v ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng c\u00f3 ch\u1ee9c n\u0103ng h\u1ed7 tr\u1ee3 h\u1ecdc t\u1eadp. M\u1ed9t \u1ee9ng d\u1ee5ng gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh tr\u1edf th\u00e0nh h\u1ecdc sinh, sinh vi\u00ean trong doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Do v\u1eady, \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p gi\u00e1o d\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd n\u00ean t\u1eadn d\u1ee5ng v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c digital marketing to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng. Chi\u1ebfn l\u01b0\u1ee3c digital marketing n\u00e0y ph\u1ea3i l\u00e0m sao cho doanh nghi\u1ec7p gi\u00e1o d\u1ee5c c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c l\u1ee3i \u00edch v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i h\u1ecdc sinh, sinh vi\u00ean \u0111\u0103ng k\u00fd nhi\u1ec1u h\u01a1n, hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed v\u00e0 c\u0169ng mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n cho kho\u1ea3n \u0111\u1ea7u t\u01b0\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n nay, ng\u00e0nh gi\u00e1o d\u1ee5c \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1edd internet v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i. Theo Orbis (2021), th\u1ecb tr\u01b0\u1eddng h\u1ecdc tr\u1ef1c tuy\u1ebfn to\u00e0n c\u1ea7u tr\u00ean th\u1ebf gi\u1edbi s\u1ebd \u0111\u1ea1t gi\u00e1 tr\u1ecb 458 USD v\u00e0o n\u0103m 2026. \u0110\u1eb7c bi\u1ec7t,\u00a0 sau \u0111\u1ea1i d\u1ecbch covid &#8211; 19, m\u1ecdi ng\u01b0\u1eddi online nhi\u1ec1u h\u01a1n [&hellip;]<\/p>","protected":false},"author":4,"featured_media":15882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644,702],"class_list":["post-15881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing","tag-giao-duc",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15881"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15881\/revisions"}],"predecessor-version":[{"id":16661,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15881\/revisions\/16661"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15882"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}