{"id":15864,"date":"2023-04-05T16:04:42","date_gmt":"2023-04-05T09:04:42","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15864"},"modified":"2023-05-24T10:21:40","modified_gmt":"2023-05-24T03:21:40","slug":"ap-dung-web-personas-tren-trang-web","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ap-dung-web-personas-tren-trang-web\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn \u00e1p d\u1ee5ng web personas gi\u00fap doanh nghi\u1ec7p t\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng tr\u00ean trang web"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trang web c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 n\u01a1i \u0111\u0103ng t\u1ea3i c\u00e1c th\u00f4ng tin gi\u1edbi thi\u1ec7u v\u1ec1 doanh nghi\u1ec7p, m\u00e0 \u0111\u00f3 c\u00f2n l\u00e0 n\u01a1i gi\u00fap doanh nghi\u1ec7p thu h\u00fat\/ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp sau \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, theo nghi\u00ean c\u1ee9u c\u1ee7a Gleanster, \u0111\u00e3 ch\u1ec9 ra m\u1ed1i t\u01b0\u01a1ng quan tr\u1ef1c ti\u1ebfp gi\u1eefa l\u01b0\u1ee3ng th\u1eddi gian t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean trang web v\u1edbi n\u1ed9i dung c\u00f3 li\u00ean quan tr\u00ean trang web v\u00e0 kh\u1ea3 n\u0103ng nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u00f3 d\u1eabn \u0111\u1ebfn vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u00e1n h\u00e0ng. V\u00ec v\u1eady, vi\u1ec7c thi\u1ebft k\u1ebf trang web, n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web c\u1ee7a doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1eb7t ra l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do \u0111\u00f3, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u k\u00eanh website, doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0 quan t\u00e2m v\u00e0o vi\u1ec7c thi\u1ebft k\u1ebf website. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 x\u00e2y d\u1ef1ng ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng c\u1ee7a trang web. Vi\u1ec7c t\u1ea1o ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng trang web l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt m\u1ea1nh m\u1ebd gi\u00fap <\/span><b>t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/b><span style=\"font-weight: 400;\"> and <\/span><b>l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m<\/b><span style=\"font-weight: 400;\"> c\u1ee7a trang web nh\u01b0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a quy tr\u00ecnh thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m (UCD). V\u1eady l\u00e0m c\u00e1ch n\u00e0o v\u00e0 d\u1ef1a v\u00e0o \u0111\u00e2u \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng trang web cho ch\u00ednh website c\u1ee7a doanh nghi\u1ec7p m\u00ecnh? C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd n\u1eb1m trong b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a DTM Consulting.<\/span><\/p>\n<h2><b>Ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng trang web l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng trang web (web personas) l\u00e0 m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o nh\u00e2n v\u1eadt mang t\u00ednh \u0111\u1ea1i di\u1ec7n tr\u1ef1c quan cho m\u1ed9t ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi c\u1ee7a trang web, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf c\u1ee7a m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u, \u0111\u1ed9ng c\u01a1 v\u00e0 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng t\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ch\u00ednh tr\u00ean trang web c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c k\u1ebft n\u1ed1i c\u00f3 li\u00ean quan v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng. C\u1ee5 th\u1ec3, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac (touchpoint) tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\"><span style=\"font-weight: 400;\">Persona l\u00e0 g\u00ec? Top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng persona &#8211; Ch\u00e2n dung kh\u00e1ch h\u00e0ng\u00a0<\/span><\/a><\/p>\n<h2><b>H\u01b0\u1edbng d\u1eabn \u00e1p d\u1ee5ng web personas gi\u00fap doanh nghi\u1ec7p t\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng tr\u00ean trang web<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng (personas) tr\u00ean trang web \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a d\u1eef li\u1ec7u ph\u00e2n t\u00edch trang web c\u1ee7a doanh nghi\u1ec7p, nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 k\u1ebft h\u1ee3p c\u00e1c nhu c\u1ea7u, m\u1ee5c ti\u00eau v\u00e0 h\u00e0nh vi \u0111\u01b0\u1ee3c quan s\u00e1t theo m\u1eabu c\u1ee7a c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ri\u00eang c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c c\u1ee7a ch\u00ednh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<h3><b>1. X\u00e2y d\u1ef1ng c\u00e1c thu\u1ed9c t\u00ednh c\u00e1 nh\u00e2n th\u00e0nh personas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t personas \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng d\u1ef1a tr\u00ean b\u1ed1n y\u1ebfu t\u1ed1 ch\u00ednh:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc: tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, c\u00f4ng vi\u1ec7c v\u00e0 v\u1ecb tr\u00ed ngh\u1ec1 nghi\u1ec7p, v.v \u0111\u1ed1i v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 B2B b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c quy m\u00f4 c\u00f4ng ty v\u00e0 v\u1ecb tr\u00ed\/vai tr\u00f2 trong c\u00f4ng ty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng: trong ph\u1ea7n n\u00e0y b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u201ct\u1ea1i sao ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o trang web v\u00e0 h\u1ecd \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhu c\u1ea7u kinh doanh: \u0111\u1ed1i v\u1edbi ph\u1ea7n n\u00e0y doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u201cdoanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau n\u00e0y l\u00e0m g\u00ec tr\u00ean trang web?\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web graphics: Tr\u1ea3i nghi\u1ec7m web, v\u1ecb tr\u00ed s\u1eed d\u1ee5ng (nh\u00e0 ri\u00eang ho\u1eb7c c\u01a1 quan), n\u1ec1n t\u1ea3ng s\u1eed d\u1ee5ng (m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, m\u00e1y t\u00ednh b\u1ea3ng, thi\u1ebft b\u1ecb di \u0111\u1ed9ng), t\u1ea7n su\u1ea5t truy c\u1eadp, trang m\u1ea1ng x\u00e3 h\u1ed9i, trang y\u00eau th\u00edch trong v\u00e0 ngo\u00e0i danh m\u1ee5c.<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15867 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/web-personas-300x172.png\" alt=\"\" width=\"366\" height=\"210\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/web-personas-300x172.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/web-personas-255x146.png 255w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/web-personas-50x29.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/web-personas-131x75.png 131w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/web-personas.png 600w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/p>\n<h3><b>2. K\u1ebft h\u1ee3p personas v\u1edbi k\u1ecbch b\u1ea3n kh\u00e1ch h\u00e0ng (customer scenarios) ho\u1eb7c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journeys)<\/b><\/h3>\n<p><b>K\u1ecbch b\u1ea3n kh\u00e1ch h\u00e0ng (customer scenarios)<\/b><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n k\u1ec3 v\u1ec1 c\u00e1ch m\u1ed9t ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a h\u1ecd, ch\u1eb3ng h\u1ea1n nh\u01b0 mua h\u00e0ng. K\u1ecbch b\u1ea3n th\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 c\u00e1ch th\u1ee9c di\u1ec5n ra c\u00e2u chuy\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 theo quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 bao g\u1ed3m nh\u1eefng tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t sinh trong t\u01b0\u01a1ng lai. V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u00e2n h\u00e0ng tr\u1ef1c tuy\u1ebfn, c\u00e1c k\u1ecbch b\u1ea3n c\u00f3 th\u1ec3 bao g\u1ed3m nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng m\u1edbi &#8211; m\u1edf t\u00e0i kho\u1ea3n tr\u1ef1c tuy\u1ebfn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i &#8211; chuy\u1ec3n t\u00e0i kho\u1ea3n tr\u1ef1c tuy\u1ebfn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i &#8211; t\u00ecm ki\u1ebfm m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 b\u1ed5 sung<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1ed7i k\u1ecbch b\u1ea3n \u0111\u01b0\u1ee3c chia th\u00e0nh m\u1ed9t lo\u1ea1t c\u00e1c b\u01b0\u1edbc thao t\u00e1c ho\u1eb7c nhi\u1ec7m v\u1ee5 tr\u01b0\u1edbc khi ho\u00e0n th\u00e0nh k\u1ecbch b\u1ea3n. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u b\u01b0\u1edbc n\u00e0y l\u00e0 m\u1ed9t lo\u1ea1t c\u00e2u h\u1ecfi m\u00e0 ng\u01b0\u1eddi truy c\u1eadp \u0111\u1eb7t ra. Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y x\u00e1c \u0111\u1ecbnh c\u00e1c nhu c\u1ea7u th\u00f4ng tin kh\u00e1c nhau c\u1ee7a c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau trong m\u1ed7i giai \u0111o\u1ea1n kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. Khi nhu c\u1ea7u c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng v\u1edbi \u0111i\u1ec1u h\u01b0\u1edbng, li\u00ean k\u1ebft v\u00e0 t\u00ecm ki\u1ebfm \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3.<\/span><\/p>\n<p><b>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journeys)<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 c\u00f3 th\u1ec3 l\u00e0 v\u00f4 gi\u00e1 \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u chi ti\u1ebft t\u1ea1i <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang-la-gi\/\"><span style=\"font-weight: 400;\">\u0111\u00e2y<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-15866 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/customer-journeymap-300x127.png\" alt=\"\" width=\"489\" height=\"207\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/customer-journeymap-300x127.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/customer-journeymap-260x110.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/customer-journeymap-50x21.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/customer-journeymap-150x64.png 150w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/04\/customer-journeymap.png 626w\" data-sizes=\"(max-width: 489px) 100vw, 489px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 489px; --smush-placeholder-aspect-ratio: 489\/207;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c k\u1ebft h\u1ee3p n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u1ecbch b\u1ea3n kh\u00e1ch h\u00e0ng (customer scenarios) ho\u1eb7c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journeys) nh\u01b0 m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u1ec3 h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng personas \u0111\u1ec3 thi\u1ebft k\u1ebf website m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u01b0ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh chi ti\u1ebft nhu c\u1ea7u th\u00f4ng tin v\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n theo y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1eed nghi\u1ec7m c\u00e1c thi\u1ebft k\u1ebf ho\u1eb7c nguy\u00ean m\u1eabu trang web hi\u1ec7n c\u00f3 \u0111\u1ec3 thi\u1ebft k\u1ebf c\u1ea3i thi\u1ec7n giao di\u1ec7n m\u1edbi cho website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 so s\u00e1nh v\u00e0 ki\u1ec3m tra hi\u1ec7u qu\u1ea3 v\u00e0 s\u1ef1 r\u00f5 r\u00e0ng c\u1ee7a vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin v\u00e0 g\u1ee3i \u00fd \u0111\u1ec1 xu\u1ea5t tr\u00ean c\u00e1c trang web kh\u00e1c nhau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 marketing c\u1ee5 th\u1ec3 theo y\u00eau c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/hanh-trinh-khach-hang-b2b\/\"><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B &#8211; T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/span><\/a><\/p>\n<h2><b>Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng personas trang web?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng trang web n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf trang web, c\u00f3 th\u1ec3 l\u00e0 trong giai \u0111o\u1ea1n l\u00ean chi\u1ebfn l\u01b0\u1ee3c trang web. Vi\u1ec7c ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u n\u00e0y r\u1ea5t quan tr\u1ecdng n\u00ean c\u1ea7n d\u1ef1a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd \u0111\u1ec3 c\u00e1c giai \u0111o\u1ea1n sau \u0111\u01b0\u1ee3c nh\u1ea5t qu\u00e1n. C\u1ee5 th\u1ec3, ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng trang web n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u01b0\u1edbc khi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n s\u01a1 \u0111\u1ed3 trang web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thi\u1ebft k\u1ebf web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110o l\u01b0\u1eddng v\u00e0 ki\u1ec3m tra hi\u1ec7u qu\u1ea3 c\u1ee7a trang web<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, personas c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng sau khi trang web \u0111\u00e3 \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u trong vi\u1ec7c th\u00eam c\u00e1c t\u00ednh n\u0103ng, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi tr\u00ean trang web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; Xem th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/chan-dung-khach-hang-b2b\/\"><span style=\"font-weight: 400;\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B (customer persona B2B) &#8211; V\u00ed d\u1ee5 &#8211; C\u00e1ch khai th\u00e1c th\u00fac \u0111\u1ea9y kinh doanh<\/span><\/a><\/p>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1eebng x\u00e2y d\u1ef1ng ng\u00f4i nh\u00e0 (trang web) c\u1ee7a b\u1ea1n tr\u00ean c\u00e1t (kh\u00f4ng c\u00f3 personas). N\u1ebfu b\u1ea1n \u0111ang t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n trang web, h\u00e3y \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng th\u00f4ng qua vi\u1ec7c nghi\u00ean c\u1ee9u personas. N\u1ebfu ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng trang web kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch hay kh\u00f4ng d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng, m\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin m\u01a1 h\u1ed3 v\u00e0 kh\u00f4ng li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 m\u00e0 doanh nghi\u1ec7p c\u1ea7n ho\u1eb7c n\u1ebfu ch\u1ec9 d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd d\u1eabn t\u1edbi vi\u1ec7c personas truy\u1ec1n \u0111\u1ea1t sai l\u1ec7ch v\u1ec1 ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111i l\u1ec7ch h\u01b0\u1edbng. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf d\u1ef1a tr\u00ean d\u1eef li\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch, \u0111\u1ed3ng th\u1eddi gi\u00fap c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o hay qu\u1ea3n l\u00fd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Trang web c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 n\u01a1i \u0111\u0103ng t\u1ea3i c\u00e1c th\u00f4ng tin gi\u1edbi thi\u1ec7u v\u1ec1 doanh nghi\u1ec7p, m\u00e0 \u0111\u00f3 c\u00f2n l\u00e0 n\u01a1i gi\u00fap doanh nghi\u1ec7p thu h\u00fat\/ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp sau \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng cho [&hellip;]<\/p>","protected":false},"author":4,"featured_media":15870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[],"class_list":["post-15864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15864"}],"version-history":[{"count":1,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15864\/revisions"}],"predecessor-version":[{"id":15868,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15864\/revisions\/15868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15870"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}