{"id":15845,"date":"2023-03-10T11:39:13","date_gmt":"2023-03-10T04:39:13","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15845"},"modified":"2023-05-24T10:27:46","modified_gmt":"2023-05-24T03:27:46","slug":"hybrid-sales","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/hybrid-sales\/","title":{"rendered":"Hybrid sales – Xu h\u01b0\u1edbng b\u00e1n h\u00e0ng c\u1ea5p thi\u1ebft trong kinh doanh B2B"},"content":{"rendered":"

Theo <\/span>McKinsey<\/span><\/a>, b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p (Hybrid sales) B2B s\u1ebd l\u00e0 ph\u01b0\u01a1ng ph\u00e1p chi\u1ebfm \u01b0u th\u1ebf nh\u1ea5t v\u00e0o n\u0103m 2024, c\u00f3 th\u1ec3 mang l\u1ea1i doanh thu cao h\u01a1n 50% so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng, kinh doanh B2B truy\u1ec1n th\u1ed1ng.\u00a0<\/span><\/p>\n

B\u1edfi v\u00ec, khi ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng chuy\u1ec3n t\u1eeb truy\u1ec1n th\u1ed1ng (tr\u1ef1c ti\u1ebfp) sang k\u1ef9 thu\u1eadt s\u1ed1 (tr\u1ef1c tuy\u1ebfn), nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng. Khi kh\u00f4ng c\u00f2n b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi \u0111\u1ecba l\u00fd, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau b\u1ea1n h\u01b0\u1edbng t\u1edbi c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, b\u1ea5t k\u1ef3 ai, b\u1ea5t k\u1ef3 \u0111\u00e2u. Tuy nhi\u00ean, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng \u0111ang c\u00f3 nh\u1eefng \u01b0u th\u1ebf gi\u1ed1ng nh\u01b0 b\u1ea1n, th\u1eadm ch\u00ed h\u1ecd c\u00f2n \u0111ang v\u01b0\u1ee3t qua b\u1ea1n. N\u1ebfu kh\u00f4ng mu\u1ed1n \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n gi\u00e0nh tr\u01b0\u1edbc c\u01a1 h\u1ed9i v\u00e0 kh\u00e1ch h\u00e0ng, h\u00e3y tham kh\u1ea3o v\u1ec1 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p (hybrid sales) \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n chi ti\u1ebft b\u1edfi DTM Consulting trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

B\u00e1n h\u00e0ng k\u1ebft h\u1ee3p (Hybrid sales) l\u00e0 g\u00ec?<\/b><\/h2>\n

M\u00f4 h\u00ecnh b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p (Hybrid sales) l\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p gi\u1eefa ti\u1ebfp c\u1eadn k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng B2B. C\u00e1c m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u1ea3 k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 gi\u00fap \u0111\u00e1p \u1ee9ng nhu c\u1ea7u k\u1ebft n\u1ed1i, t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e0 cung c\u1ea5p tr\u00ean nhi\u1ec1u k\u00eanh h\u01a1n, ti\u1ec7n l\u1ee3i h\u01a1n v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a cao h\u01a1n c\u1ee7a kh\u00e1ch h\u00e0ng B2B.<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, m\u1ee5c ti\u00eau c\u1ee7a m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p l\u00e0 t\u1ea1o ra m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 d\u1eabn \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp c\u1eadn, k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n c\u00e1c h\u00ecnh th\u1ee9c giao ti\u1ebfp k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi s\u1ef1 ti\u1ebfp x\u00fac c\u00e1 nh\u00e2n c\u1ee7a nh\u00f3m \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp (truy\u1ec1n th\u1ed1ng\/offline).<\/span><\/p>\n

T\u1ea1i sao ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p B2B \u00e1p d\u1ee5ng?<\/b><\/h2>\n

Theo <\/span>nghi\u00ean c\u1ee9u c\u1ee7a HubSpot<\/span><\/a> (2020) cho th\u1ea5y 64% doanh nghi\u1ec7p chuy\u1ec3n sang m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0o n\u0103m 2020 \u0111\u00e3 \u0111\u1ea1t ho\u1eb7c v\u01b0\u1ee3t m\u1ee5c ti\u00eau doanh thu so v\u1edbi 50% doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

M\u1eb7t kh\u00e1c, v\u1ec1 ph\u00eda ng\u01b0\u1eddi mua B2B, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tho\u1ea3i m\u00e1i khi chuy\u1ec3n sang c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua h\u00e0ng c\u1ee7a h\u1ecd. Tr\u00ean th\u1ef1c t\u1ebf, <\/span>theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a McKinsey<\/span><\/a>, ng\u01b0\u1eddi mua B2B s\u1eed d\u1ee5ng t\u1ed1i \u0111a v\u00e0 \u0111\u00f4i khi h\u01a1n m\u01b0\u1eddi k\u00eanh,<\/span> bao g\u1ed3m c\u1ea3 tr\u1ef1c tuy\u1ebfn v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 trong qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u v\u00e0 giao d\u1ecbch v\u1edbi nh\u00e0 cung c\u1ea5p nh\u01b0 h\u00ecnh m\u00ecnh d\u1ecda d\u01b0\u1edbi \u0111\u00e2y:\u00a0<\/span><\/p>\n

\"B\u00e1n<\/p>\n

C\u0169ng trong nghi\u00ean c\u1ee9u n\u00e0y c\u1ee7a McKiney, \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi mua B2B, ch\u1ec9 20% cho bi\u1ebft h\u1ecd mu\u1ed1n quay l\u1ea1i c\u00e1c m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng. Ph\u1ea7n c\u00f2n l\u1ea1i \u1ee7ng h\u1ed9 c\u00e1ch kinh doanh, b\u00e1n h\u00e0ng B2B theo h\u01b0\u1edbng ti\u1ebfp c\u1eadn m\u1edbi, v\u1edbi t\u00f9y ch\u1ecdn s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u00eanh b\u00e1n h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1. Tuy nhi\u00ean, kh\u00e1ch h\u00e0ng kh\u00f4ng mu\u1ed1n t\u1eeb b\u1ecf ho\u00e0n to\u00e0n c\u00e1c cu\u1ed9c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp: 68% coi nh\u1eefng cu\u1ed9c g\u1eb7p \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y nh\u00e0 cung c\u1ea5p coi tr\u1ecdng m\u1ed1i quan h\u1ec7 \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o. V\u00ec v\u1eady, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp kh\u00f4ng bi\u1ebfn m\u1ea5t ho\u00e0n to\u00e0n, nh\u01b0ng n\u00ean \u0111\u01b0\u1ee3c d\u00e0nh cho c\u00e1c th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 quan tr\u1ecdng.<\/span><\/p>\n

B\u00e1n h\u00e0ng k\u1ebft h\u1ee3p s\u1eafp x\u1ebfp <\/span>h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng B2B<\/span><\/a> qua nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac (touch-point). Do \u0111\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t vi\u1ec7c quan tr\u1ecdng trong h\u1ec7 sinh th\u00e1i \u0111a k\u00eanh trong kinh doanh B2B. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t trung t\u00e2m k\u1ebft n\u1ed1i t\u1eeb xa v\u1edbi c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng, b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p l\u00e0 m\u1ed9t c\u00e1ch linh ho\u1ea1t, c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua v\u00e0 mang l\u1ea1i nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n. N\u00f3 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p c\u00e1c k\u00eanh, bao g\u1ed3m tr\u1ef1c tuy\u1ebfn t\u1eeb xa v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng \u1edf n\u01a1i h\u1ecd mu\u1ed1n mua. Do \u0111\u00f3, t\u00ednh ch\u1ea5t \u0111a k\u00eanh n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng theo th\u1eddi gian th\u1ef1c r\u1ed9ng h\u01a1n v\u00e0 s\u00e2u h\u01a1n.<\/span><\/p>\n

L\u01b0u \u00fd khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p B2B trong doanh nghi\u1ec7p<\/b><\/h2>\n

B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p (hybrid sales) B2B, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u00e1ng tin c\u1eady v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a chu tr\u00ecnh b\u00e1n h\u00e0ng b\u1eb1ng c\u00f4ng c\u1ee5 v\u00e0 k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n

1. N\u1eafm b\u1eaft t\u00ednh k\u1ecbp th\u1eddi, linh ho\u1ea1t<\/b><\/h3>\n

Vi\u1ec7c n\u1eafm b\u1eaft t\u00ednh k\u1ecbp th\u1eddi v\u00e0 linh ho\u1ea1t l\u00e0 ch\u00eca kh\u00f3a c\u1ee7a m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p. N\u00f3 c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t k\u00eanh theo \u0111\u1ecbnh ngh\u0129a v\u00e0 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p theo thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B. Nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u1ea7n linh \u0111\u1ed9ng k\u1ebft h\u1ee3p gi\u1eefa vi\u1ec7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 quan tr\u1ecdng v\u00e0 tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1, s\u1eb5n s\u00e0ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng theo c\u00e1ch h\u1ecd mu\u1ed1n, li\u1ec1n m\u1ea1ch gi\u1eefa c\u00e1c k\u00eanh, d\u1eabn \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng th\u1ecb ph\u1ea7n nhanh h\u01a1n v\u00e0 \u00edt xung \u0111\u1ed9t k\u00eanh h\u01a1n nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

\"Hybrid<\/p>\n

>> Xem th\u00eam: <\/span>H\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng B2B\u00a0<\/span><\/a><\/p>\n

2. T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng ng\u00e0y nay \u0111\u00f2i h\u1ecfi kh\u1eaft khe h\u01a1n bao gi\u1edd h\u1ebft. H\u1ecd mong \u0111\u1ee3i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 nhi\u1ec1u k\u00eanh h\u01a1n c\u00f9ng v\u1edbi tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u hay nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm, kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng \u0111\u1ed5i nh\u00e0 cung c\u1ea5p \u0111\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n, c\u1ee5 th\u1ec3 kh\u00e1ch h\u00e0ng s\u1ebd nhanh ch\u00f3ng chuy\u1ec3n qua t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n

V\u00ec v\u1eady \u0111\u1ec3 ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p c\u1ea7n ph\u1ea3i cung c\u1ea5p tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u0111\u1ec3 thu h\u00fat tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. B\u1ea1n n\u00ean cung c\u1ea5p cho kh\u00e1ch h\u00e0ng giao di\u1ec7n tr\u1ef1c quan, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i ti\u1ec7n l\u1ee3i gi\u1eefa c\u00e1c k\u00eanh c\u0169ng nh\u01b0 t\u1ed1c \u0111\u1ed9, t\u00ednh minh b\u1ea1ch v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 khai th\u00e1c \u0111\u01b0\u1ee3c <\/span>insight kh\u00e1ch h\u00e0ng B2B<\/span><\/a> \u0111\u1ec3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u00e0nh vi, s\u1edf th\u00edch nhu c\u1ea7u v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Qua \u0111\u00f3, cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mong mu\u1ed1n \u0111i\u1ec1u g\u00ec, c\u00f3 nhu c\u1ea7u th\u1ebf n\u00e0o v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 gi\u1ea3i th\u00edch t\u1ea1i sao h\u1ecd l\u1ea1i c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady, c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111ang thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh m\u00e0 h\u1ecd mong mu\u1ed1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

>> Xem th\u00eam: <\/span>B\u00e1o c\u00e1o – Xu h\u01b0\u1edbng v\u00e0 insight kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p B2B n\u0103m 2023<\/span><\/a><\/p>\n

3. \u0110\u00e0o t\u1ea1o cho nh\u00e2n vi\u00ean<\/b><\/h3>\n

Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c t\u01b0\u01a1ng t\u00e1c cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u1ee7a \u0111\u00f2i h\u1ecfi m\u1ed9t ng\u01b0\u1eddi c\u00f3 n\u0103ng l\u1ef1c chuy\u00ean s\u00e2u h\u01a1n v\u1ec1 d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng B2B c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn v\u00e0 h\u1ed3 s\u01a1 tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y gi\u00fap hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb ph\u01b0\u01a1ng \u00e1n b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 CRM \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ghi l\u1ea1i c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng qua email, social media (m\u1ea1ng x\u00e3 h\u1ed9i) v\u00e0 c\u00e1c k\u00eanh kh\u00e1c.<\/span><\/p>\n

M\u1eb7t kh\u00e1c, DTM Consulting ch\u00fang t\u00f4i hi\u1ec7n \u0111ang cung c\u1ea5p m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 nh\u1eb1m gi\u00fap c\u00e1c doanh nghi\u1ec7p n\u00e2ng cao k\u1ef9 n\u0103ng v\u00e0 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean. C\u1ee5 th\u1ec3:\u00a0<\/span><\/p>\n