{"id":15838,"date":"2023-03-03T15:53:29","date_gmt":"2023-03-03T08:53:29","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15838"},"modified":"2023-12-04T14:21:59","modified_gmt":"2023-12-04T07:21:59","slug":"chien-luoc-content-marketing-b2b","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-content-marketing-b2b\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing B2B nh\u1eb1m t\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Content marketing \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat, chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Cho d\u00f9 b\u1ea1n \u0111ang b\u00e1n h\u00e0ng h\u00f3a h\u00e0ng ng\u00e0y hay ph\u1ea7n m\u1ec1m kinh doanh n\u00e2ng cao, th\u00ec vi\u1ec7c \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft v\u00ec m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi tr\u00ean internet . \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u00f3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng l\u00e0 B2B. G\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi mua B2B r\u1ea5t kh\u00f3 v\u00e0 t\u1ed1n th\u1eddi gian, v\u00ec v\u1eady chi\u1ebfn l\u01b0\u1ee3c content marketing B2B c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c content marketing B2B (Content Marketing Strategy) c\u1ee7a b\u1ea1n n\u00ean nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 b\u1ea1n d\u1eabn d\u1eaft nhi\u1ec1u ng\u01b0\u1eddi mua B2B trong doanh nghi\u1ec7p t\u1eeb khi h\u1ecd nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nhu c\u1ea7u cho \u0111\u1ebfn khi thuy\u1ebft ph\u1ee5c h\u1ecd mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh? C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd n\u1eb1m trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a DTM Consulting .<\/span><\/p>\n<h2><b>1. Chi ti\u1ebft c\u00e1c b\u01b0\u1edbc h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing B2B v\u1eefng ch\u1eafc<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Theo nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t v\u1ec1 <\/span><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/10\/b2b-2023-research-final.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">xu h\u01b0\u1edbng content marketing B2B<\/span> <\/a><span style=\"font-weight: 400;\">\u00a0c\u1ee7a Content Marketing Institute and MarketingProfs (2022), c\u00f3 71% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft content marketing B2B \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd trong n\u0103m qua.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1eb7t kh\u00e1c, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e1c giai \u0111o\u1ea1n \u0111\u1ea7u\u00a0 tr\u01b0\u1edbc khi mua h\u00e0ng nh\u01b0 nh\u1eadn di\u1ec7n, thu h\u00fat cho \u0111\u1ebfn khi sau mua h\u00e0ng \u0111\u1ec3 h\u00e0i l\u00f2ng trong <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/hanh-trinh-khach-hang-b2b\/\"><span style=\"font-weight: 400;\">h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B<\/span><\/a><span style=\"font-weight: 400;\">. C\u00f9ng v\u1edbi vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c content marketing \u0111\u1ec3 h\u1ed7 tr\u1ee3 gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>1.1 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ea7n \u0111\u1ea1t<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing l\u00e0 hi\u1ec3u vai tr\u00f2 c\u1ee7a n\u1ed9i dung trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. Content marketing B2B c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u1edf nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1ch h\u00e0ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, thu th\u1eadp y\u00eau c\u1ea7u demo v\u00e0 th\u1eadm ch\u00ed thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing, h\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng. X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi n\u1ed9i dung b\u1ea1n xu\u1ea5t b\u1ea3n v\u00e0 \u0111\u1eb7t c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t. Khi \u0111\u1eb7t m\u1ee5c ti\u00eau, h\u00e3y tu\u00e2n th\u1ee7 theo c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xac-dinh-muc-tieu-marketing-theo-smart-va-vi-du-minh-hoa\/\"><span style=\"font-weight: 400;\">m\u1ee5c ti\u00eau theo m\u00f4 h\u00ecnh SMART<\/span><\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-15842 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-300x212.png\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-300x212.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-1024x724.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-768x543.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-206x146.png 206w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-50x35.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI-106x75.png 106w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/03\/KPI.png 1380w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 xem chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a b\u1ea1n c\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 hay kh\u00f4ng, h\u00e3y bi\u1ebft b\u1ea1n \u0111ang \u0111i \u0111\u00e2u v\u00e0 theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u0169ng gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u01b0\u1edbng m\u1eafc v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<h3><b>1.2 Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng B2B m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng B2B m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. Th\u1eadm ch\u00ed, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insight-la-gi\/\"><span style=\"font-weight: 400;\">insight kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\">. T\u1eeb \u0111\u00f3 t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n m\u00e0 h\u1ecd s\u1ebd mu\u1ed1n v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh kh\u00e1ch ti\u1ec1m n\u0103ng<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111\u1ec1 ra \u1edf b\u01b0\u1edbc tr\u00ean. B\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1edbi ho\u1eb7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i? Nghi\u00ean c\u1ee9u v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/a><span style=\"font-weight: 400;\">. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-it-ton-kem-va-hieu-qua-cho-doanh-nghiep-vua-va-nho\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u00edt t\u1ed1n k\u00e9m v\u00e0 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/span><\/a><span style=\"font-weight: 400;\"> c\u1ee7a DTM Consulting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, n\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 marketing c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u thay v\u00ec ph\u1ea3i thu\u00ea ngo\u00e0i t\u1ed1n k\u00e9m. DTM Consulting ch\u00fang t\u00f4i c\u0169ng cung c\u1ea5p <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nang-cao-nang-luc-marketing\/\"><span style=\"font-weight: 400;\">d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, hu\u1ea5n luy\u1ec7n (coaching on job)<\/span><\/a><span style=\"font-weight: 400;\"> cho ph\u00f2ng marketing v\u1ec1 nh\u1eefng k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c tr\u00ean.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, hu\u1ea5n luy\u1ec7n (coaching) nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. Chi ph\u00ed t\u1ef1 tri\u1ec3n khai ch\u1eafc ch\u1eafn s\u1ebd gi\u1ea3m thi\u1ec3u \u0111\u00e1ng k\u1ec3 so v\u1edbi vi\u1ec7c b\u1ea1n thu\u00ea c\u00e1c c\u00f4ng ty b\u00ean ngo\u00e0i. B\u00ean c\u1ea1nh \u0111\u00f3, v\u1ea5n \u0111\u1ec1 ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n tr\u1ecb b\u0103n kho\u0103n v\u00e0 lo l\u1eafng khi thu\u00ea b\u00ean ngo\u00e0i. Do \u0111\u00f3, n\u1ebfu b\u1ea1n ho\u1eb7c ph\u00f2ng marketing c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00ec nh\u1eefng n\u1ed7i lo l\u1eafng, b\u0103n kho\u0103n \u0111\u00f3 s\u1ebd kh\u00f4ng c\u00f2n n\u1eefa.\u00a0<\/span><\/p>\n<h3><b>1.3 L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 quy\u1ebft \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung ph\u00f9 h\u1ee3p cho t\u1eebng giai \u0111o\u1ea1n theo h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi mua B2B tr\u1ea3i qua m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110\u01b0\u01a1ng nhi\u00ean, kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm ki\u1ebfm v\u00e0 ti\u00eau th\u1ee5 c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau \u1edf m\u1ed7i giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng (CJM) c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi quy\u1ebft \u0111\u1ecbnh ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung, b\u1ea1n h\u00e3y t\u1ef1 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi mua \u0111\u00e3 bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u01b0a, hay b\u1ea1n c\u1ea7n t\u1ea1o n\u1ed9i dung \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ty b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u1ecd c\u1ea7n nh\u1eefng h\u01b0\u1edbng d\u1eabn chuy\u00ean s\u00e2u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m hay kh\u00f4ng? V\u00ed d\u1ee5 nh\u01b0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1edf giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u00e3 xem x\u00e9t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0ng c\u1ea7n th\u00eam th\u00f4ng tin v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m? H\u1ecd c\u00f3 nh\u1eefng b\u0103n kho\u0103n, lo l\u1eafng g\u00ec khi mua h\u00e0ng ho\u1eb7c e ng\u1ea1i g\u00ec khi l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u1ea7n mua h\u00e0ng g\u1ea5p v\u00e0 \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, n\u00f4i dung cu\u1ed1i c\u00f9ng n\u00e0o s\u1ebd th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi mua ho\u00e0n thi\u1ec7n giao d\u1ecbch mua h\u00e0ng? Th\u1eadm ch\u00ed, \u0111\u00e2u l\u00e0 \u0111i\u1ec1u c\u1ea3n tr\u1edf kh\u00e1ch h\u00e0ng mua h\u00e0ng? Hay \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho nh\u1eefng c\u1ea3n tr\u1edf m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i.<\/span><\/li>\n<\/ul>\n<p><strong>&gt;&gt; Xem th\u00eam:\u00a0 <a href=\"https:\/\/dtmconsulting.vn\/en\/insight-khach-hang-doanh-nghiep-b2b\/\">B\u00e1o c\u00e1o &#8211; Xu h\u01b0\u1edbng insight kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p B2B 2023<\/a><\/strong><\/p>\n<h3><b>1.4 L\u00ean k\u1ebf ho\u1ea1ch k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i dung<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i dung ph\u00f9 h\u1ee3p l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c content marketing B2B n\u00e0o. C\u00e1c k\u00eanh b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau s\u1ebd x\u00e1c \u0111\u1ecbnh xem n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hay kh\u00f4ng. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u01a1i ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n d\u00e0nh ph\u1ea7n l\u1edbn th\u1eddi gian \u1edf k\u00eanh n\u00e0o.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15149 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-300x171.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u\" width=\"300\" height=\"171\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-300x171.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-768x437.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-257x146.jpg 257w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-132x75.jpg 132w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1.jpg 900w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/171;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 k\u00eanh truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn s\u1eafn c\u00f3 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung B2B l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trang web c\u00f4ng ty<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trong s\u1ed1 c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (social media)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e1t bi\u1ec3u ho\u1eb7c tr\u00ecnh b\u00e0y t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Truy\u1ec1n th\u00f4ng v\u00e0 quan h\u1ec7 c\u00f4ng ch\u00fang<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00e0i \u0111\u0103ng PR c\u1ee7a kh\u00e1ch h\u00e0ng trong c\u00e1c \u1ea5n ph\u1ea9m c\u1ee7a b\u00ean th\u1ee9 ba<\/span><\/li>\n<\/ul>\n<h3><b>1.5 Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a b\u1ea1n l\u00e0 ph\u00e2n t\u00edch. N\u1ebfu kh\u00f4ng thu th\u1eadp d\u1eef li\u1ec7u, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft m\u00ecnh c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra l\u00fac \u0111\u1ea7u hay kh\u00f4ng. <\/span><span style=\"font-weight: 400;\">C\u00e1c k\u00eanh b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau s\u1ebd x\u00e1c \u0111\u1ecbnh xem n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng hay kh\u00f4ng?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing B2B c\u1ee7a b\u1ea1n, h\u00e3y nh\u1edb r\u1eb1ng b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung n\u00e0o c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i li\u00ean t\u1ee5c. N\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng, nh\u01b0ng b\u1ea1n c\u1ea7n xem l\u1ea1i n\u1ed9i dung \u0111\u00f3 th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.<\/span><\/p>\n<p>Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/danh-gia-hieu-qua-kenh-marketing\/\">Top 15 ch\u1ec9 s\u1ed1 marketing \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u00eanh marketing<\/a><\/strong> &#8211; DTM Consulting<\/p>\n<h2><b>2. X\u00e2y d\u1ef1ng quy tr\u00ecnh s\u00e1ng t\u1ea1o n\u1ed9i dung<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">S\u1ea3n xu\u1ea5t n\u1ed9i dung t\u1ed1n th\u1eddi gian v\u00e0 c\u00f3 m\u1ed9t quy tr\u00ecnh l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o n\u1ed9i dung ho\u1eb7c thu\u00ea ngo\u00e0i \u0111\u1ec3 t\u1ea1o n\u1ed9i dung. Nhi\u1ec1u c\u00f4ng ty B2B c\u0169ng c\u00f3 th\u1ec3 c\u00e2n b\u1eb1ng t\u1ed1t gi\u1eefa n\u1ed9i dung n\u1ed9i b\u1ed9 v\u00e0 thu\u00ea ngo\u00e0i. Quy\u1ebft \u0111\u1ecbnh \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0o d\u1ef1a tr\u00ean c\u00e1c \u01b0u ti\u00ean v\u00e0 ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3, quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc 1: Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc 2: T\u1ea1o b\u1ea3n t\u00f3m t\u1eaft k\u1ebf ho\u1ea1ch SEO<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc 3: Vi\u1ebft b\u1ea3n nh\u00e1p \u0111\u1ea7u ti\u00ean<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc 4: \u0110\u1ecdc l\u1ea1i v\u00e0 ch\u1ec9nh s\u1eeda<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc 5: Ch\u1ea5p thu\u1eadn v\u00e0 xu\u1ea5t b\u1ea3n<\/span><\/p>\n<h2><b>3. Bao l\u00e2u th\u00ec b\u1ea1n n\u00ean c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a doanh nghi\u1ec7p?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n ph\u1ea3i nh\u1ea5t qu\u00e1n &#8211; c\u1ee5 th\u1ec3 l\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i (message) s\u1ee9 m\u1ec7nh v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n. <\/span><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c trong m\u1ed9t c\u00f4ng ty giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng B2B th\u00ec vi\u1ec7c t\u1ea1o n\u1ed9i dung m\u1edbi h\u00e0ng ng\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n, v\u00ec <\/span><span style=\"font-weight: 400;\">\u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng thay cho t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng n\u00e0y th\u01b0\u1eddng tr\u1ea3i qua nhi\u1ec1u l\u1ea7n ph\u00ea duy\u1ec7t v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch, m\u1ee5c ti\u00eau tr\u01b0\u1edbc m\u1eaft ho\u1eb7c d\u00e0i h\u1ea1n c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu s\u1ed1 kh\u00e1c. \u0110i\u1ec1u n\u00e0y l\u00e0m cho content marketing B2B ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi B2C, n\u01a1i b\u1ea1n ch\u1ec9 c\u1ea7n thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua c\u00e1 nh\u00e2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c trong chi\u1ebfn l\u01b0\u1ee3c content marketing c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ed1t h\u01a1n t\u1eeb vi\u1ec7c \u0111\u01b0\u1ee3c xem x\u00e9t v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c chi\u1ebfn d\u1ecbch content marketing c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u1ea1t m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc xem l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c k\u00eanh, ch\u1ee7 \u0111\u1ec1 c\u1ed1t l\u00f5i v\u00e0 quy tr\u00ecnh c\u1ee7a team marketing h\u00e0ng n\u0103m &#8211; ho\u1eb7c th\u01b0\u1eddng xuy\u00ean h\u01a1n n\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 Linked, \u0111\u00e2y l\u00e0 k\u00eanh d\u1ef1a tr\u00ean h\u1ed9i tho\u1ea1i th\u00ec b\u1ea1n s\u1ebd mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang c\u1eadp nh\u1eadt n\u1ed9i dung c\u1ee7a m\u00ecnh h\u00e0ng ng\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, kh\u00f4ng c\u00f3 quy t\u1eafc n\u00e0o y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c content marketing trong c\u1ee7a b\u1ea1n trong 1 kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing l\u1ed7i th\u1eddi s\u1ebd nhanh ch\u00f3ng m\u1ea5t \u0111i hi\u1ec7u qu\u1ea3. H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng nh\u1eb1m chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt k\u1ecbp th\u1eddi v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<h3><b>K\u1ebft lu\u1eadn<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c content marketing B2B c\u00f3 v\u1ebb kh\u00f3 kh\u0103n v\u00ec m\u1ed7i kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 m\u1ed9t k\u1ebft qu\u1ea3 l\u00e2u d\u00e0i. M\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb b\u1ecf kh\u1ecfi k\u00eanh l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i b\u1ecb b\u1ecf l\u1ee1. B\u1ea1n n\u00ean c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing ph\u00f9 h\u1ee3p gi\u00fap b\u1ea1n c\u00f3 l\u1ee3i th\u1ebf h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Chi\u1ebfn l\u01b0\u1ee3c content marketing B2B m\u1ea1nh m\u1ebd gi\u00fap c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea1n gi\u1ea3i quy\u1ebft, \u0111\u01b0a ng\u01b0\u1eddi mua B2B \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi vi\u1ec7c mua h\u00e0ng.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Content marketing \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat, chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Cho d\u00f9 b\u1ea1n \u0111ang b\u00e1n h\u00e0ng h\u00f3a h\u00e0ng ng\u00e0y hay ph\u1ea7n m\u1ec1m kinh doanh n\u00e2ng cao, th\u00ec vi\u1ec7c \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft [&hellip;]<\/p>","protected":false},"author":4,"featured_media":15840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644,650,698,651],"class_list":["post-15838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing","tag-content-marketing","tag-marketing-b2b","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15838"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15838\/revisions"}],"predecessor-version":[{"id":16659,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15838\/revisions\/16659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15840"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}