{"id":15812,"date":"2023-02-11T14:26:43","date_gmt":"2023-02-11T07:26:43","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15812"},"modified":"2023-05-24T10:31:39","modified_gmt":"2023-05-24T03:31:39","slug":"ke-hoach-marketing-ra-mat-san-pham","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/ke-hoach-marketing-ra-mat-san-pham\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Ra m\u1eaft s\u1ea3n ph\u1ea9m l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m th\u00f4ng minh, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau bi\u1ebft t\u1edbi ho\u1eb7c kh\u00f3 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7. \u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh cao nh\u01b0 hi\u1ec7n nay, \u0111\u1ec3 ra m\u1eaft th\u00e0nh c\u00f4ng s\u1ea3n ph\u1ea9m tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u00f4 h\u00ecnh RACE Planning m\u00e0 DTM Consulting ch\u00fang t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp d\u01b0\u1edbi \u0111\u00e2y. M\u00f4 h\u00ecnh n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c t\u0103ng l\u1ee3i nhu\u1eadn th\u01b0\u01a1ng m\u1ea1i t\u1eeb marketing k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean k\u00eanh chuy\u1ec3n \u0111\u1ed5i, gi\u00fap marketers v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m tr\u00ean nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng online v\u00e0 offline.<\/span><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang b\u1ea1n.<\/span><\/p>\n

C\u00e1ch c\u1ea5u tr\u00fac k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

RACE Planning bao g\u1ed3m to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (customer lifecycle) ho\u1eb7c ph\u1ec5u marketing \u0111\u01b0\u1ee3c l\u00ean t\u1eeb K\u1ebf ho\u1ea1ch (Plan) \u0111\u1ebfn c\u00e1c giai \u0111o\u1ea1n Ti\u1ebfp c\u1eadn (Reach), H\u00e0nh \u0111\u1ed9ng (Act), Chuy\u1ec3n \u0111\u1ed5i (Convert) v\u00e0 G\u1eafn k\u1ebft (Engage) b\u1ed1n b\u01b0\u1edbc ch\u00ednh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd trong su\u1ed1t v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \n
  1. K\u1ebf ho\u1ea1ch (Plan)<\/span><\/li>\n
  2. Ti\u1ebfp c\u1eadn (Reach)<\/span><\/li>\n
  3. H\u00e0nh \u0111\u1ed9ng (Act)<\/span><\/li>\n
  4. Chuy\u1ec3n \u0111\u1ed5i (Convert)<\/span><\/li>\n
  5. G\u1eafn k\u1ebft (Engage)<\/span><\/li>\n<\/ol>\n

    \"\"<\/p>\n

    C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch marketing cho vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

    RACE Planning \u0111\u01b0\u1ee3c chia nh\u1ecf k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m qua 5 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 gi\u00fap b\u1ea1n. Trong \u0111\u00f3:\u00a0<\/span><\/p>\n

    K\u1ebf ho\u1ea1ch (Plan) – L\u1eadp k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m<\/span><\/h3>\n

    \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n doanh nghi\u1ec7p c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch ra m\u1eaft th\u1ef1c t\u1ebf, b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 <\/span>chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/a> c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh vi\u1ec7c tung ra s\u1ea3n ph\u1ea9m c\u1ee7a ri\u00eang doanh nghi\u1ec7p m\u00e0 c\u00f2n cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m b\u1ea1n s\u1eafp \u0111\u01b0a ra. Qua \u0111\u00f3, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 n\u00e0o khi\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 (<\/span>USP<\/span><\/a>),v.v<\/span><\/p>\n

    >>Xem th\u00eam: <\/span>Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, s\u1ea3n ph\u1ea9m m\u1edbi trong kinh doanh v\u00e0 marketing<\/span><\/a><\/p>\n

    Ti\u1ebfp c\u1eadn (Reach) – Ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\u00a0<\/span><\/h3>\n

    \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c trang web kh\u00e1c v\u00e0 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 t\u1ea1o l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp b\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y l\u01b0\u1ee3t truy c\u1eadp v\u00e0o c\u00e1c trang web kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u0111a h\u00f3a m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb v\u00e0 d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac nh\u01b0 <\/span>paid<\/span><\/a>, owned v\u00e0 earned media. Giai \u0111o\u1ea1n n\u00e0y s\u1ebd t\u1eadp trung ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m thu h\u00fat m\u1ecdi ng\u01b0\u1eddi \u0111\u1ebfn trung t\u00e2m n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    >>Xem th\u00eam: <\/span>6 c\u00e1ch gi\u00fap truy\u1ec1n th\u00f4ng s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ea1t hi\u1ec7u qu\u1ea3 ngay l\u1eadp t\u1ee9c<\/span><\/a><\/p>\n

    H\u00e0nh \u0111\u1ed9ng (Act) – T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c<\/span><\/h3>\n

    Giai \u0111o\u1ea1n n\u00e0y b\u1ea1n c\u1ea7n kh\u00edch l\u1ec7 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u00f3 th\u1ec3 l\u00e0 khuy\u1ebfn kh\u00edch s\u1ef1 tham gia, chia s\u1ebb n\u1ed9i dung ho\u1eb7c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng qua c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i (social media).<\/span><\/p>\n

    Chuy\u1ec3n \u0111\u1ed5i (Convert) – Chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n<\/span><\/h3>\n

    Khuy\u1ebfn kh\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau (target audience) th\u1ef1c hi\u1ec7n v\u00e0 chuy\u1ec3n \u0111\u1ed5i sang b\u01b0\u1edbc ti\u1ebfp theo, \u0111\u00f3 l\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cho d\u00f9 vi\u1ec7c thanh to\u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c giao d\u1ecbch tr\u1ef1c tuy\u1ebfn hay c\u00e1c k\u00eanh ngo\u1ea1i tuy\u1ebfn.\u00a0<\/span><\/p>\n

    G\u1eafn k\u1ebft (Engage) – Khuy\u1ebfn kh\u00edch t\u01b0\u01a1ng t\u00e1c sau khi mua<\/span><\/h3>\n

    B\u1ea1n c\u1ea7n bi\u1ebfn kh\u00e1ch h\u00e0ng b\u00ecnh th\u01b0\u1eddng th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i. B\u1ea1n c\u1ea7n ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng cho nh\u1eefng l\u1ea7n mua h\u00e0ng sau. C\u00f3 th\u1ec3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin li\u00ean l\u1ea1c tr\u00ean trang web, m\u1ea1ng x\u00e3 h\u1ed9i (social media), email v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng.v.v<\/span><\/p>\n

    L\u00ean k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng<\/b><\/p>\n

    Chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch d\u1ef1 ph\u00f2ng cho nh\u1eefng tr\u01b0\u1eddng h\u1ee3p x\u1ea5u x\u1ea3y \u0111\u1ebfn l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. B\u1ea1n c\u1ea7n xem x\u00e9t c\u00e1c r\u1ee7i ro v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 gi\u1ea3m thi\u1ec3u ch\u00fang. B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t t\u1eebng giai \u0111o\u1ea1n trong k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, ngay c\u1ea3 khi \u0111i\u1ec1u kh\u00f4ng mong \u0111\u1ee3i x\u1ea3y ra, b\u1ea1n s\u1ebd s\u1eb5n s\u00e0ng \u1ee9ng ph\u00f3 v\u1edbi \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch \u0111i\u1ec1m t\u0129nh, thay v\u00ec ph\u1ea3n \u1ee9ng m\u1ed9t c\u00e1ch v\u1ed9i v\u00e0ng.<\/span><\/p>\n

    X\u00e2y d\u1ef1ng v\u00e0 ph\u00e2n b\u1ed5 timeline trong k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m<\/b><\/h3>\n

    V\u1ebd ra m\u1ed9t l\u1ecbch tr\u00ecnh bao g\u1ed3m qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng, kh\u1edfi ch\u1ea1y v\u00e0 sau khi ra m\u1eaft. T\u1eebng giai \u0111o\u1ea1n d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng \u0111i\u1ec7p l\u1ee3i \u00edch nh\u1eafm v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. H\u00e3y nh\u1edb r\u1eb1ng m\u1ed1i quan t\u00e2m \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn s\u1ebd lu\u00f4n l\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a b\u1ea1n c\u00f3 gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 l\u1ef1a ch\u1ecdn s\u00e1ng su\u1ed1t hay kh\u00f4ng.<\/span><\/p>\n

    S\u1eed d\u1ee5ng KPI theo d\u00f5i hi\u1ec3u qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/b><\/h3>\n

    KPI (vi\u1ebft t\u1eaft c\u1ee7a Key Performance Indicator) gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t cho m\u1ed9t l\u1ea7n kh\u1edfi ch\u1ea1y nhanh, n\u00f3 c\u0169ng v\u1eeba l\u00e0 th\u01b0\u1edbc \u0111o ti\u1ebfn \u0111\u1ed9 v\u00e0 k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. Khi tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, nh\u01b0 v\u1edbi b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch n\u00e0o, b\u1ea1n s\u1ebd mu\u1ed1n x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed th\u00e0nh c\u00f4ng.<\/span><\/p>\n

    Ngo\u00e0i c\u00e1ch t\u1ea1o k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 t\u1ea3i xu\u1ed1ng<\/span> m\u1eabu k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m<\/span><\/a> c\u1ee7a DTM Consulting ch\u00fang t\u00f4i \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing cho t\u1eebng giai \u0111o\u1ea1n ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, ph\u00f9 h\u1ee3p c\u00e1c ng\u00e0nh B2B v\u00e0 B2C.<\/span><\/p>\n

    K\u1ebeT LU\u1eacN<\/b><\/h2>\n

    \u0110\u1eebng qu\u00ean r\u1eb1ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u1ec3 m\u1eaft \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 h\u1ecd s\u1ebd kh\u00f4ng t\u1eeb th\u1ee7 \u0111o\u1ea1n n\u00e0o \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. L\u1eadp k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m ch\u1ee7 \u0111\u1ed9ng l\u00e0 c\u1ea7n thi\u1ebft . N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u01a1n v\u1ecb\/\u0111\u1ed1i t\u00e1c gi\u00fap b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch marketing cho s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 gi\u00fap b\u1ea1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m m\u1edbi, H\u00e3y<\/span> LI\u00caN H\u1ec6 NGAY V\u1edaI CH\u00daNG T\u00d4I<\/span><\/a> ngay \u0111\u1ec3 nh\u1eadn <\/span>T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/span> t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a DTM Consulting.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Ra m\u1eaft s\u1ea3n ph\u1ea9m l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m th\u00f4ng minh, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau bi\u1ebft t\u1edbi ho\u1eb7c kh\u00f3 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch […]<\/p>","protected":false},"author":4,"featured_media":15814,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[653,682],"class_list":["post-15812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ke-hoach-marketing","tag-phat-trien-san-pham-moi",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15812"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15812\/revisions"}],"predecessor-version":[{"id":15816,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15812\/revisions\/15816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15814"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}