{"id":15776,"date":"2023-01-17T14:11:02","date_gmt":"2023-01-17T07:11:02","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15776"},"modified":"2023-05-24T10:33:18","modified_gmt":"2023-05-24T03:33:18","slug":"nghien-cuu-thi-truong-de-phat-trien-san-pham-moi","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-de-phat-trien-san-pham-moi\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi cho doanh nghi\u1ec7p"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n h\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111i\u1ec1u n\u00e0y: b\u1ea1n c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng \u201cho\u00e0n h\u1ea3o\u201d cho m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n c\u1ea3m th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 th\u1eadt tuy\u1ec7t v\u1eddi v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd quan t\u00e2m v\u00e0 mua ch\u00fang. Nh\u01b0ng khi b\u1ea1n chia s\u1ebb \u0111i\u1ec1u \u0111\u00f3 cho ng\u01b0\u1eddi kh\u00e1c, h\u1ecd l\u1ea1i kh\u00f4ng c\u1ea3m th\u1ea5y gi\u1ed1ng nh\u01b0 b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi b\u1ea1n v\u00f4 c\u00f9ng h\u00e0o h\u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m, h\u1ecd l\u1ea1i c\u00f3 nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng v\u1ec1 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng ph\u00e1t tri\u1ec3n m\u1edbi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u1ef1c gi\u00e1c, linh c\u1ea3m c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 hay c\u1ea5p tr\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 mang l\u1ea1i cho h\u1ecd s\u1ef1 t\u1ef1 tin \u0111\u00f3 l\u00e0 th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady khi b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n ho\u1eb7c c\u1ea3i thi\u1ec7n, c\u1ea3i ti\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang cung c\u1ea5p. Qua \u0111\u00f3, ch\u00fang t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u1edbi 5 b\u01b0\u1edbc gi\u00fap \u00edch cho b\u1ea1n trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n.<\/span><\/p>\n<h2><b>T\u1ea1i sao c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 x\u00e1c minh xem \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n c\u00f3 \u0111\u00e1ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n hay kh\u00f4ng. N\u00f3 c\u00f2n gi\u00fap chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh nghi\u1ec7p s\u1ebd gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 chu\u1ea9n b\u1ecb cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng. Qua \u0111\u00f3, c\u00f2n kh\u00e1m ph\u00e1 ra c\u1ea3 th\u00f4ng \u0111i\u1ec7p v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing ph\u00f9 h\u1ee3p xung quanh n\u00f3, \u0111i\u1ec1u g\u00ec s\u1ebd th\u1ef1c s\u1ef1 g\u00e2y \u1ea5n t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15104 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/FLT1_1604888568-300x157.webp\" alt=\"\" width=\"300\" height=\"157\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/FLT1_1604888568-300x157.webp 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/FLT1_1604888568-1024x536.webp 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/FLT1_1604888568-768x402.webp 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/FLT1_1604888568-260x136.webp 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/FLT1_1604888568-50x26.webp 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/FLT1_1604888568-143x75.webp 143w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/FLT1_1604888568.webp 1200w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, khoa h\u1ecdc ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng v\u00e0 linh c\u1ea3m. Tr\u01b0\u1edbc khi d\u00e0nh th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho m\u1ed9t \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m, b\u1ea1n ph\u1ea3i bi\u1ebft \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3. \u0110i\u1ec1u n\u00e0y c\u0169ng s\u1ebd gi\u00fap b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch v\u1ec1 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c b\u00ean li\u00ean quan c\u0169ng s\u1ebd mu\u1ed1n xem nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u01b0a ra m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi: h\u1ecd mu\u1ed1n bi\u1ebft \u00fd t\u01b0\u1edfng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ea1n \u0111\u01b0a ra c\u00f3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u00f3n nh\u1eadn.<\/span><\/p>\n<h2><b>H\u01b0\u1edbng d\u1eabn ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/b><\/h2>\n<h3><b>B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u0103m d\u00f2<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea7u ti\u00ean, trong b\u01b0\u1edbc n\u00e0y b\u1ea1n c\u1ea7n nghi\u00ean c\u1ee9u nh\u1eefng g\u00ec b\u1ea1n \u0111\u1eb7c bi\u1ec7t mu\u1ed1n nghi\u00ean c\u1ee9u. N\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh l\u00e0 g\u00ec ho\u1eb7c b\u1ea1n s\u1ebd l\u00e0m g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. L\u00fac n\u00e0y, l\u00e0 n\u01a1i nghi\u00ean c\u1ee9u th\u0103m d\u00f2 xu\u1ea5t hi\u1ec7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. T\u00ecm nh\u1eefng \u0111i\u1ec1u n\u1ed5i b\u1eadt, nh\u1eefng \u0111i\u1ec1u ph\u00e1t tri\u1ec3n m\u00e0 b\u1ea1n ch\u01b0a t\u1eebng ngh\u0129 \u0111\u1ebfn hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-15778 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-300x180.jpg\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-300x180.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-768x461.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-243x146.jpg 243w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-50x30.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do-125x75.jpg 125w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2023\/01\/nghien-cuu-tham-do.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 thu th\u1eadp c\u00e0ng nhi\u1ec1u d\u1eef li\u1ec7u c\u00e0ng t\u1ed1t, h\u00e3y \u0111\u1ea3m b\u1ea3o \u0111\u00f3 l\u00e0 nh\u1eefng d\u1eef li\u1ec7u quan tr\u1ecdng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">DTM Consulting g\u1ee3i \u00fd cho b\u1ea1n m\u1ed9t v\u00e0i c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra trong giai \u0111o\u1ea1n n\u00e0y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m.d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi n\u00e0o \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? Nh\u1eefng nhu c\u1ea7u n\u00e0o kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&gt;&gt; \u0110\u1ecdc th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\"><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? Chi ph\u00ed c\u1ea7n cho m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau?\u00a0<\/span><\/a><\/p>\n<h3><b>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi nghi\u00ean c\u1ee9u th\u0103m d\u00f2, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n bi\u1ebft \u0111\u1ec3 ti\u1ebfp t\u1ee5c qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n s\u1ebd t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng hay l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh? Vi\u1ec7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng t\u1eadp trung v\u00e0o nhu c\u1ea7u v\u00e0 gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m hay v\u1eabn c\u00f2n nhi\u1ec1u c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u1eadt ch\u1ea5t v\u00e0 th\u00f3i quen s\u1eed d\u1ee5ng?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n s\u1ebd nghi\u00ean c\u1ee9u. H\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n: t\u00f4i c\u1ea7n nh\u1eefng th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch n\u00e0o \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c trong ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0y? H\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 tin s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 l\u00e0m c\u01a1 s\u1edf cho b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a m\u00ecnh.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi nghi\u00ean c\u1ee9u<\/b><b> th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1ea5t nhi\u00ean, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1ch gi\u1ea3m thi\u1ec3u r\u1ee7i ro. Nh\u01b0ng lu\u00f4n c\u00f3 r\u1ee7i ro n\u1ebfu b\u1ea1n m\u1ea1o hi\u1ec3m v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. B\u1ea1n kh\u00f4ng bao gi\u1edd c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o 100% cho nh\u1eefng g\u00ec s\u1ebd x\u1ea3y ra cho \u0111\u1ebfn khi b\u1ea1n tung ra th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15124 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-300x230.png\" alt=\"\" width=\"300\" height=\"230\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-300x230.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-190x146.png 190w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-50x38.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-98x75.png 98w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3.png 473w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/230;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ef1a v\u00e0o m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u b\u1ea1n \u0111\u01b0a ra \u1edf ph\u00eda tr\u00ean, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u1ea1m vi b\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 ai?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u s\u1ebd ti\u1ebfn h\u00e0nh trong bao l\u00e2u?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u00e2n s\u00e1ch chi cho d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u l\u00e0 bao nhi\u00eau?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<h3><b>B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ho\u1eb7c \u0111\u1ed1i t\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn cho t\u1eebng giai \u0111o\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng ti\u1ec1n n\u0103ng c\u1ee7a b\u1ea1n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lo\u1ea1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang ph\u00e1t tri\u1ec3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u00e2n s\u00e1ch bao nhi\u00eau<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m m\u1edbi th\u01b0\u1eddng bao g\u1ed3m c\u1ea3 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng (cung c\u1ea5p k\u1ebft qu\u1ea3 \u0111\u00e1ng tin c\u1eady v\u1ec1 m\u1eb7t th\u1ed1ng k\u00ea) v\u00e0 <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-dinh-tinh\/\"><span style=\"font-weight: 400;\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/span><\/a><span style=\"font-weight: 400;\"> (cung c\u1ea5p ph\u1ea3n h\u1ed3i chi ti\u1ebft). H\u00e3y xem b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ef1 tri\u1ec3n khai, c\u1ee5 th\u1ec3:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-chuyen-gia\/\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-quan-sat-trong-nghien-cuu-thi-truong\/\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-khao-sat\/\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/dtmconsulting.vn\/en\/test-concept-san-pham\/\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p test concept s\u1ea3n ph\u1ea9m trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng ph\u00e1p, k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng ty tri\u1ec3n khai\/th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng. T\u1ea1i Vi\u1ec7t Nam, hi\u1ec7n c\u00f3 kh\u00e1 nhi\u1ec1u c\u00f4ng ty tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng. h\u1ecd c\u00f3 th\u1ec3 tri\u1ec3n khai theo y\u00eau c\u1ea7u c\u1ee7a b\u1ea1n ho\u1eb7c t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n c\u00f2n b\u0103n kho\u0103n v\u1ec1 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, c\u1ea7n t\u01b0 v\u1ea5n pp v\u00e0 tri\u1ec3n khai th\u00ec t\u1ea1i DTM Consulting ch\u00fang t\u00f4i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n. C\u1ee5 th\u1ec3, hi\u1ec7n DTM Consulting cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 to\u00e0n ph\u1ea7n ho\u1eb7c t\u1eebng ph\u1ea7n theo nhu c\u1ea7u c\u1ee7a \u0111\u1eb7c th\u00f9 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. T\u1ea1i DTM Consulting c\u00f3 2 g\u00f3i <\/span><b>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><span style=\"font-weight: 400;\"> ch\u00ednh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consulting and guiding the implementation of market research.<\/b><span style=\"font-weight: 400;\">: T\u01b0 v\u1ea5n, thi\u1ebft k\u1ebf v\u00e0 hu\u1ea5n luy\u1ec7n h\u01b0\u1edbng d\u1eabn doanh nghi\u1ec7p t\u1ef1 tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u00f9y ch\u1ec9nh theo nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 t\u00ecnh h\u00ecnh th\u1ef1c ti\u1ec5n c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Thi\u1ebft k\u1ebf, tri\u1ec3n khai nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1m ph\u00e1 insights kh\u00e1ch h\u00e0ng, test s\u1ea3n ph\u1ea9m,&#8230; Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a v\u00e0o nhu c\u1ea7u v\u00e0 mong mu\u1ed1n th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ea7u ra tr\u1ea3 v\u1ec1 doanh nghi\u1ec7p g\u1ed3m b\u00e1o c\u00e1o \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng \u00e1n, k\u1ebf ho\u1ea1ch v\u00e0 d\u1eef li\u1ec7u th\u00f4, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch,\u2026.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&gt;&gt; \u0110\u1ecdc th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-nghien-cuu-thi-truong-cho-start-ups-va-smes\/#Cach_khac_de_nghien_cuu_thi_truong\"><span style=\"font-weight: 400;\">C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho Start-ups v\u00e0 SMEs<\/span><\/a><\/p>\n<h3><b>B\u01b0\u1edbc 5: Th\u1eed nghi\u1ec7m<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea3n th\u00e2n th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 th\u00fa v\u1ecb nh\u01b0 th\u1ebf n\u00e0o, nghi\u00ean c\u1ee9u n\u00e0y v\u1eabn l\u00e0 v\u1ec1 \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u00dd t\u01b0\u1edfng trong \u0111\u1ea7u c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 tham gia th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng hay b\u1ea1n c\u00f3 c\u1ea7n tinh ch\u1ec9nh \u0111i\u1ec1u g\u00ec kh\u00f4ng?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00f3 l\u00e0 l\u00fac giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m xu\u1ea5t hi\u1ec7n. Trong b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1i di\u1ec7n cho t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. B\u1ea1n h\u00e3y t\u00ecm hi\u1ec3u nh\u1eefng g\u00ec h\u1ecd ngh\u0129 v\u1ec1 n\u00f3. Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o h\u1ecd nh\u1edb v\u00e0 y\u00eau th\u00edch v\u1ec1 \u00fd t\u01b0\u1edfng\/s\u1ea3n ph\u1ea9m? H\u1ecd s\u1eb5n s\u00e0ng chi ti\u1ec1n cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? H\u1ecd s\u1ebd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u00e0m g\u00ec?<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-15750 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Cac-loai-cau-hoi-khao-sat-trong-bang-cau-hoi-.png\" alt=\"\" width=\"275\" height=\"183\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Cac-loai-cau-hoi-khao-sat-trong-bang-cau-hoi-.png 275w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Cac-loai-cau-hoi-khao-sat-trong-bang-cau-hoi--219x146.png 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Cac-loai-cau-hoi-khao-sat-trong-bang-cau-hoi--50x33.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Cac-loai-cau-hoi-khao-sat-trong-bang-cau-hoi--113x75.png 113w\" data-sizes=\"(max-width: 275px) 100vw, 275px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 275px; --smush-placeholder-aspect-ratio: 275\/183;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng ch\u1ec9 ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. B\u1ea1n c\u0169ng n\u00ean ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 truy\u1ec1n th\u00f4ng xung quanh n\u00f3, \u0111i\u1ec1u n\u00e0y c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&gt;&gt; \u0110\u1ecdc th\u00eam: <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/cac-phuong-phap-chon-mau-trong-nghien-cuu-thi-truong-ma-ban-can-phai-biet\/\"><span style=\"font-weight: 400;\">C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ch\u1ecdn m\u1eabu trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111ang \u1ea5p \u1ee7 \u00fd t\u01b0\u1edfng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m n\u00e0o? Vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi r\u1ea5t th\u00fa v\u1ecb v\u00e0 c\u00f3 th\u1ec3 n\u00e2ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u01a1n v\u1ecb\/\u0111\u1ed1i t\u00e1c \u0111\u01b0a b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 gi\u00fap b\u1ea1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m m\u1edbi, h\u00e3y <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><span style=\"font-weight: 400;\">LI\u00caN H\u1ec6 NGAY V\u1edaI CH\u00daNG T\u00d4I<\/span><\/a><span style=\"font-weight: 400;\"> ngay \u0111\u1ec3 nh\u1eadn T\u01af V\u1ea4N MI\u1ec4N PH\u00cd t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a DTM Consulting<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n h\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111i\u1ec1u n\u00e0y: b\u1ea1n c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng \u201cho\u00e0n h\u1ea3o\u201d cho m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n c\u1ea3m th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 th\u1eadt tuy\u1ec7t v\u1eddi v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd quan t\u00e2m v\u00e0 mua ch\u00fang. Nh\u01b0ng khi b\u1ea1n chia s\u1ebb \u0111i\u1ec1u \u0111\u00f3 [&hellip;]<\/p>","protected":false},"author":4,"featured_media":15777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[651,682],"class_list":["post-15776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-nghien-cuu-thi-truong-tag","tag-phat-trien-san-pham-moi",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15776"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15776\/revisions"}],"predecessor-version":[{"id":15783,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15776\/revisions\/15783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15777"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}