{"id":15762,"date":"2023-02-07T09:28:06","date_gmt":"2023-02-07T02:28:06","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15762"},"modified":"2023-02-07T09:46:21","modified_gmt":"2023-02-07T02:46:21","slug":"xu-huong-social-media-2023-2","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2023-2\/","title":{"rendered":"Xu h\u01b0\u1edbng Social Media 2023 &#8211; Ph\u1ea7n 2"},"content":{"rendered":"<p>Ti\u1ebfp n\u1ed1i chu\u1ed7i b\u00e0i vi\u1ebft chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2023\/\">Xu h\u01b0\u1edbng Social Media n\u0103m 2023 d\u00e0nh cho m\u1ecdi doanh nghi\u1ec7p v\u00e0 marketers \u2013 Ph\u1ea7n 1<\/a>, DTM Consulting s\u1ebd chia s\u1ebb v\u1edbi b\u1ea1n th\u00eam m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng ch\u00ednh nh\u01b0 sau:<\/p>\n<h3>Chuy\u1ec3n h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c sang ch\u1ee7 \u0111\u1ed9ng<\/h3>\n<p>Trong khi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i (social media) ng\u00e0y c\u00e0ng b\u00e3o h\u00f2a v\u1ec1 n\u1ed9i dung v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u1eeb d\u1ecbch b\u1ec7nh, n\u0103m 2023 d\u1ef1 ki\u1ebfn s\u1ebd c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, nh\u01b0ng nh\u1eefng doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng s\u1ebd gi\u00e0nh chi\u1ebfn th\u1eafng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>T\u1ea1o n\u1ed9i dung v\u00e0 x\u00e2y d\u1ef1ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ee9c hi\u1ec7n di\u1ec7n v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, vi\u1ec7c b\u1ea1n ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00f4ng ngh\u0129a l\u00e0 doanh nghi\u1ec7p s\u1ebd gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 t\u0103ng doanh thu.<\/p>\n<p>Do \u0111\u00f3, doanh nghi\u1ec7p n\u00ean c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c <a href=\"https:\/\/dtmconsulting.vn\/en\/tag\/insights-khach-hang\/\">insight kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng, ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau, ti\u1ec1m n\u0103ng v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110i\u1ec1u quan tr\u1ecdng \u1edf b\u1ea5t c\u1ee9 k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o \u0111\u00f3 l\u00e0 s\u00e1ng t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung thu h\u00fat v\u00e0 c\u00f3 m\u1ee5c \u0111\u00edch, c\u00f3 \u00fd ngh\u0129a v\u1edbi ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng. N\u1ebfu kh\u00f4ng, doanh nghi\u1ec7p s\u1ebd tr\u1edf th\u00e0nh &#8220;nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung&#8221; m\u00e0 qu\u00ean \u0111i m\u1ee5c ti\u00eau nu\u00f4i d\u01b0\u1ee1ng v\u00e0 kinh doanh kh\u00e1ch h\u00e0ng. Ngu\u1ed3n l\u1ef1c (th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 c\u00f4ng s\u1ee9c) lu\u00f4n c\u00f3 h\u1ea1n. V\u1eady n\u00ean khi b\u1ea1n d\u00e0nh ngu\u1ed3n l\u1ef1c \u0111\u00f3 v\u00e0o vi\u1ec7c kh\u00f4ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p s\u1ebd m\u1ea5t \u0111i c\u1ea3 chi ph\u00ed c\u01a1 h\u1ed9i kh\u00e1c n\u1eefa.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-digital-marketing\/\">Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9266\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-Digital-Marketing-1-300x157.jpg\" alt=\"\" width=\"500\" height=\"261\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-Digital-Marketing-1-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-Digital-Marketing-1-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-Digital-Marketing-1-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-Digital-Marketing-1-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-Digital-Marketing-1-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/01\/Chi\u1ebfn-l\u01b0\u1ee3c-Digital-Marketing-1.jpg 940w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3>Nu\u00f4i d\u01b0\u1ee1ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/h3>\n<p>Hi\u1ec7n nay, tr\u00ean th\u1ef1c t\u1ebf, DTM Consulting ch\u00fang t\u00f4i g\u1eb7p kh\u00f4ng \u00edt c\u00e1c doanh nghi\u1ec7p ti\u00ean phong. H\u1ecd kh\u00f4ng nh\u1eefng \u0111\u1ea7u t\u01b0 th\u00eam v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m tho\u1ea3i m\u00e1i, h\u00e0i l\u00f2ng khi t\u01b0\u01a1ng t\u00e1c, ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p.<\/p>\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn \u0111\u00f3 l\u00e0 t\u1eadn d\u1ee5ng l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c c\u00f3 s\u1eb5n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng kh\u00f4ng ch\u1ec9 v\u00ec l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 s\u1eb5n m\u00e0 chi ph\u00ed chi tr\u1ea3 cho n\u00f3 c\u0169ng kh\u00f4ng qu\u00e1 t\u1ed1n k\u00e9m. \u0110\u1ed3ng th\u1eddi, c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e1ng ki\u1ebfn \u200b\u200bmarketing duy nh\u1ea5t gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u1ea3 vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15122 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-300x158.png\" alt=\"\" width=\"600\" height=\"315\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-300x158.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-1024x538.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-768x403.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-1536x806.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-260x137.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-50x26.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej-143x75.png 143w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/content-marketing-customer-loyalty-61dc9be56c7eb-sej.png 1600w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/315;\" \/><\/p>\n<p>\u0110\u00e1ng l\u01b0u \u00fd, thay v\u00ec t\u1eadp trung v\u00e0o n\u1ed9i dung, c\u00e1c nh\u00e0 marketing n\u00ean t\u1eadp trung v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0H\u00e3y d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian v\u00e0 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang ng\u00e0y c\u00e0ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3:<\/p>\n<ul>\n<li>Kh\u00e1m ph\u00e1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n<li>Nghi\u00ean c\u1ee9u t\u00ednh n\u0103ng v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m<\/li>\n<li>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/li>\n<li>\u0110\u1eb7t c\u00e2u h\u1ecfi h\u1ed7 tr\u1ee3 ho\u1eb7c khi\u1ebfu n\u1ea1i<\/li>\n<\/ul>\n<p>V\u00ec \u0111i\u1ec1u n\u00e0y, h\u1ecd mong mu\u1ed1n c\u00f3 th\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111ang ti\u1ebfp c\u1eadn. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, h\u1ecd mu\u1ed1n n\u00f3i chuy\u1ec7n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng k\u1ef9 thu\u1eadt s\u1ed1 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng nh\u01b0 h\u1ecd mua h\u00e0ng v\u00e0 trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng.<\/p>\n<p>C\u00e1c nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00e1c \u0111\u1ed9ng c\u1ef1c k\u1ef3 s\u1edbm trong h\u00e0nh tr\u00ecnh mua h\u00e0ng. \u0110i\u1ec3m tinh t\u1ebf nh\u01b0ng quan tr\u1ecdng n\u00e0y g\u1ee3i \u00fd r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi (ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n!) c\u00f3 th\u1ec3 d\u1ec5 g\u00e2y \u1ea5n t\u01b0\u1ee3ng h\u01a1n trong ph\u1ea7n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a h\u1ecd.\u00a0Nh\u1eefng nghi\u00ean c\u1ee9u t\u01b0\u01a1ng t\u1ef1 n\u00e0y nh\u1ea5n m\u1ea1nh r\u1eb1ng cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u2014d\u00f9 do th\u01b0\u01a1ng hi\u1ec7u hay ng\u01b0\u1eddi mua s\u1eafm kh\u1edfi x\u01b0\u1edbng\u2014c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn vi\u1ec7c c\u00e2n nh\u1eafc mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi mua trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0M\u1eb7c d\u00f9 v\u1eady, nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng k\u1ec3 t\u1eeb sau \u0111\u1ea1i d\u1ecbch, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tr\u1edf n\u00ean k\u00e9m h\u01a1n trong vi\u1ec7c ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u1ec1 c\u1eadp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<p>Vi\u1ec7c giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd ch\u01b0a bao gi\u1edd d\u1ec5 d\u00e0ng h\u01a1n th\u1ebf \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.\u00a0M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i mang \u0111\u1ebfn c\u01a1 h\u1ed9i ho\u00e0n h\u1ea3o cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.\u00a0T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd ph\u1ea3i l\u00e0m l\u00e0 l\u1eafng nghe v\u00e0 tham gia v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho marketing n\u1ed9i dung.\u00a0Nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng b\u1ecb b\u1ecf \u0111\u00f3i n\u1ed9i dung.\u00a0C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 \u0111\u00f3.\u00a0Nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n l\u00e0 k\u1ebft n\u1ed1i.\u00a0N\u1eafm b\u1eaft suy ngh\u0129 n\u00e0y b\u1eb1ng c\u00e1ch:<\/p>\n<ul>\n<li>Ki\u1ec3m tra c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n \u0111\u1ec3 xem h\u1ea7u h\u1ebft c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n (thu h\u00fat\/gi\u1eef ch\u00e2n) \u0111ang di\u1ec5n ra \u1edf \u0111\u00e2u<\/li>\n<li>T\u1ea1o n\u1ed9i dung khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi n\u00f3i chuy\u1ec7n (v\u00ed d\u1ee5: thu h\u00fat ho\u1eb7c kh\u01a1i g\u1ee3i \u00fd ki\u1ebfn \u200b\u200bv\u00e0 c\u1ea3m x\u00fac)<\/li>\n<li>Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u00e0 khi\u1ebfu n\u1ea1i nhanh nh\u1ea5t c\u00f3 th\u1ec3 tr\u00ean c\u00e1c k\u00eanh x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n<\/li>\n<li>S\u1eed d\u1ee5ng l\u1eafng nghe x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp nh\u01b0ng b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eafn th\u1ebb<\/li>\n<\/ul>\n<p>Cu\u1ed1i c\u00f9ng, c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 tr\u00f2 chuy\u1ec7n theo c\u00e1ch l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd tr\u1edf n\u00ean nh\u00e2n v\u0103n h\u01a1n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd s\u1ebd gi\u00e0nh chi\u1ebfn th\u1eafng v\u00e0o n\u0103m 2023 v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/phat-trien-san-pham-moi\/\">Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi \u2013 Chi\u1ebfn l\u01b0\u1ee3c \u2013 Ph\u00e2n ph\u1ed1i \u2013 Marketing<\/a><\/p>\n<h3>Kh\u00e1ch h\u00e0ng do d\u1ef1 v\u00e0 c\u1ea7n nhi\u1ec1u ni\u1ec1m tin \u0111\u1ec3 mua h\u00e0ng<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15124 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3.png\" alt=\"\" width=\"473\" height=\"363\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3.png 473w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-300x230.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-190x146.png 190w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-50x38.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/3-98x75.png 98w\" data-sizes=\"(max-width: 473px) 100vw, 473px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 473px; --smush-placeholder-aspect-ratio: 473\/363;\" \/><\/p>\n<p>R\u1ea5t nhi\u1ec1u \u0111i\u1ec1u \u0111\u00e3 x\u1ea3y ra tr\u00ean th\u1ebf gi\u1edbi, trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta v\u00e0 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong n\u0103m v\u1eeba qua.\u00a0\u0110\u00e3 c\u00f3 m\u1ed9t s\u1ed1 thay \u0111\u1ed5i, xu h\u01b0\u1edbng v\u00e0 s\u1ef1 th\u1eadt quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng (m\u00e0 kh\u00f4ng c\u1ea7n n\u1ed7 l\u1ef1c nhi\u1ec1u) trong n\u0103m t\u1edbi.<\/p>\n<p>Facebook, Instagram v\u1eabn l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01a1i l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng g\u1ea7n \u0111\u00e2y \u0111\u00f3 l\u00e0 TikTok.<\/p>\n<p>Stories\/video v\u1eabn s\u1ebd l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, nh\u01b0ng c\u00e1c video c\u00f3 thuy\u1ebft minh\/ph\u1ee5 \u0111\u1ec1 \u0111ang th\u1ecbnh h\u00e0nh l\u00e0 m\u1ed9t xu h\u01b0\u1edbng \u0111ang l\u1ee5i t\u00e0n \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 doanh nghi\u1ec7p. C\u00e1c doanh nh\u00e2n \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1ea5y r\u1eb1ng n\u00f3 kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c uy quy\u1ec1n v\u00e0 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t xem ch\u1ee9 kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng.<\/p>\n<p>Trong th\u1eddi \u0111i\u1ec3m ng\u01b0\u1eddi mua do d\u1ef1 (v\u00ec suy tho\u00e1i kinh t\u1ebf), m\u1ecdi ng\u01b0\u1eddi v\u1eabn \u0111ang chi ti\u1ec1n;\u00a0h\u1ecd ch\u1ec9 mu\u1ed1n d\u00e0nh n\u00f3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ecd tin t\u01b0\u1edfng.\u00a0\u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 ai n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng chi ti\u1ec1n ho\u1eb7c s\u1ebd kh\u00f4ng mua v\u00e0o n\u0103m t\u1edbi.\u00a0M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng nh\u01b0ng nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn s\u1ebd nhanh ch\u00f3ng mua h\u00e0ng c\u1ee7a b\u1ea1n, v\u00ec v\u1eady \u0111\u1eebng n\u1ea3n l\u00f2ng.\u00a0S\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong n\u0103m t\u1edbi.\u00a0\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng nu\u00f4i d\u01b0\u1ee1ng cho ph\u00e9p kh\u00e1n gi\u1ea3 bi\u1ebft b\u1ea1n l\u00e0 ai v\u00e0 b\u1ea1n \u0111ang t\u1ea1o ra th\u1ebf gi\u1edbi n\u00e0o (th\u00f4ng qua c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh), ch\u1ee9 kh\u00f4ng ch\u1ec9 nh\u1eefng g\u00ec b\u1ea1n b\u00e1n.<\/p>\n<p>S\u1ef1 do d\u1ef1 c\u1ee7a ng\u01b0\u1eddi mua c\u00f3 ngh\u0129a l\u00e0 h\u1ecd \u0111ang suy ngh\u0129 nhi\u1ec1u h\u01a1n v\u1ec1 vi\u1ec7c h\u1ecd ti\u00eau ti\u1ec1n v\u00e0o \u0111\u00e2u. Kh\u00f4ng \u00edt doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng ch\u1edd nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh\/s\u1ef1 ki\u1ec7n gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i \u0111\u1ec3 mua h\u00e0ng thay v\u00ec mua h\u00e0ng khi h\u00e0ng m\u1edbi ra. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y kh\u00e1ch h\u00e0ng mu\u1ed1n nh\u00ecn th\u1ea5y m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 ho\u00e0n h\u1ea3o. Xu h\u01b0\u1edbng n\u00e0y \u0111\u00e3 t\u0103ng l\u00ean trong kho\u1ea3ng n\u0103m ngo\u00e1i v\u00e0 v\u1eabn s\u1ebd di\u1ec5n ra m\u1ea1nh m\u1ebd v\u00e0o n\u0103m 2023. \u0110\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 ch\u00fang ta, nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng s\u1ed1ng m\u1ed9t cu\u1ed9c s\u1ed1ng ho\u00e0n h\u1ea3o, \u0111\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng tuy\u1ec7t v\u1eddi. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 video ho\u00e0n h\u1ea3o, tr\u00f4ng ho\u00e0n h\u1ea3o v\u00e0 ch\u1ec9 n\u00f3i nh\u1eefng \u0111i\u1ec1u t\u00edch c\u1ef1c kh\u00f4ng c\u00f2n c\u1ea7n thi\u1ebft n\u1eefa\u2026 Tr\u00ean th\u1ef1c t\u1ebf, c\u00e0ng ch\u00e2n th\u1ef1c v\u00e0 nguy\u00ean b\u1ea3n th\u00ec c\u00e0ng t\u1ed1t.<\/p>\n<h3>M\u1ea1ng x\u00e3 h\u1ed9i quay tr\u1edf l\u1ea1i b\u1ea3n ch\u1ea5t &#8211; ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9723 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai.jpg\" alt=\"Nh\u00f3m kh\u00e1ch h\u00e0ng\" width=\"653\" height=\"278\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai.jpg 653w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai-300x128.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai-260x111.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai-50x21.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/khach-hang-hien-tai-150x64.jpg 150w\" data-sizes=\"(max-width: 653px) 100vw, 653px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 653px; --smush-placeholder-aspect-ratio: 653\/278;\" \/><\/p>\n<p>M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng marketing quan tr\u1ecdng nh\u1ea5t c\u1ee7a Facebook l\u00e0 video d\u1ecdc d\u1ea1ng ng\u1eafn, ch\u1eafc ch\u1eafn s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong su\u1ed1t n\u0103m 2023 v\u00e0 h\u01a1n th\u1ebf n\u1eefa. Tr\u00ean Facebook, c\u00e1c nh\u00e0 marketing n\u00ean th\u1eed xu\u1ea5t b\u1ea3n \u1edf \u0111\u1ecbnh d\u1ea1ng Stories c\u0169ng nh\u01b0 c\u00e1c video ng\u1eafn theo chi\u1ec1u d\u1ecdc d\u01b0\u1edbi d\u1ea1ng c\u00e1c b\u00e0i \u0111\u0103ng ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u th\u00f4ng th\u01b0\u1eddng. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00e1i sau th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n!<\/p>\n<p>Tuy nhi\u00ean, quan tr\u1ecdng h\u01a1n, \u0111\u00f3 l\u00e0 s\u1ef1 thay \u0111\u1ed5i l\u1edbn m\u00e0 t\u00f4i b\u1eaft \u0111\u1ea7u th\u1ea5y trong su\u1ed1t n\u0103m 2022, s\u1ef1 thay \u0111\u1ed5i n\u00e0y s\u1ebd ch\u1ec9 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n v\u00e0o n\u0103m 2023. S\u1ef1 t\u1eadp trung \u0111ang r\u1eddi xa t\u1ea5t c\u1ea3 c\u00e1c ch\u1ec9 s\u1ed1 \u1ee7y quy\u1ec1n ho\u1eb7c ph\u00f9 phi\u1ebfm \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang v\u1ec1 nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i, ph\u1ea1m vi ti\u1ebfp c\u1eadn, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, v.v. .\u00a0Thay v\u00e0o \u0111\u00f3, tr\u1ecdng t\u00e2m \u0111ang chuy\u1ec3n sang c\u00e1c s\u1ed1 li\u1ec7u quan tr\u1ecdng, l\u1eb7ng l\u1ebd x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a ch\u00fang t\u00f4i m\u00e0 kh\u00f4ng c\u1ea7n qu\u00e1 \u1ed3n \u00e0o v\u00e0 ph\u00f4 tr\u01b0\u01a1ng.<\/p>\n<p>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u1eafc ch\u1eafn s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a h\u1ed7n h\u1ee3p marketing. Nh\u01b0ng ch\u00fang ta ph\u1ea3i ng\u1eebng ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c thu\u1eadt to\u00e1n c\u00f4ng ngh\u1ec7 l\u1edbn v\u00e0 l\u1ea5y l\u1ea1i quy\u1ec1n ki\u1ec3m so\u00e1t. Nh\u00e2n \u0111\u00f4i nh\u1eefng g\u00ec quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea1n trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n thay v\u00ec ch\u1ec9 nh\u1ea3y v\u00e0o m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng t\u1ea1m th\u1eddi m\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c \u0111ang l\u00e0m.\u00a0R\u1ea5t may, ch\u00fang ta \u0111ang quay tr\u1edf l\u1ea1i ngu\u1ed3n g\u1ed1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, khi vi\u1ec7c k\u1ebft n\u1ed1i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i l\u1edbn th\u1eadt th\u00fa v\u1ecb v\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i c\u00f3 \u00fd ngh\u0129a v\u00e0 l\u00e2u d\u00e0i. C\u1ed9ng \u0111\u1ed3ng l\u00e0 t\u1ea5t c\u1ea3. C\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0 t\u1ea5t c\u1ea3.<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111ang khao kh\u00e1t chi\u1ec1u s\u00e2u h\u01a1n v\u00e0 c\u00f3 m\u1ed9t n\u01a1i \u0111\u1ec3 thu\u1ed9c v\u1ec1 n\u01a1i h\u1ecd c\u1ea3m th\u1ea5y h\u1ecd th\u1ef1c s\u1ef1 quan tr\u1ecdng. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, \u0111\u00e2y c\u00f3 th\u1ec3 gi\u1ed1ng nh\u01b0 m\u1ed9t nh\u00f3m Facebook. \u0110\u1ed3ng th\u1eddi, n\u0103m 2023 c\u00f3 th\u1ec3 l\u00e0 th\u1eddi \u0111i\u1ec3m tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n ki\u1ec3m tra k\u1ef9 xem m\u1ed9t nh\u00f3m Facebook c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 n\u01a1i ch\u1ee9a t\u1ed1t nh\u1ea5t \u0111\u1ec3 ch\u1ee9a \u0111\u1ef1ng c\u1ed9ng \u0111\u1ed3ng c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n<p>L\u01b0u tr\u1eef v\u00e0 \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a b\u00ean th\u1ee9 ba l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m r\u1ea5t kh\u00e1c so v\u1edbi c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh th\u1ed1ng b\u1edfi v\u00ec \u0111\u00f3 l\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<p>V\u00ec v\u1eady, \u0111i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0, n\u1ebfu n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t c\u1ed9ng \u0111\u1ed3ng v\u1eefng ch\u1eafc g\u1ed3m nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t, nh\u1eefng ng\u01b0\u1eddi y\u00eau m\u1ebfn b\u1ea1n v\u00e0 th\u00edch mua h\u00e0ng c\u1ee7a b\u1ea1n.\u00a0B\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f4ng c\u1ed9ng c\u1ee7a m\u00ecnh \u0111\u1ec3 qu\u1ea3ng c\u00e1o v\u1ec1 c\u1ed9ng \u0111\u1ed3ng m\u1edbi c\u1ee7a m\u00ecnh.<\/p>\n<p><strong>Xem th\u00eam:\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/insight-gioi-tre-viet-nam-nhung-thay-doi-manh-me-trong-hoat-dong-marketing-cua-cac-doanh-nghiep\/\">Insight gi\u1edbi tr\u1ebb Vi\u1ec7t Nam: Nh\u1eefng thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p<\/a><\/strong><\/p>\n<h3>Tin nh\u1eafn tr\u00ean Facebook tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng \u0111ang l\u01b0u \u00fd<\/h3>\n<p><img decoding=\"async\" class=\"size-medium wp-image-9751 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/messenger-300x153.png\" alt=\"\" width=\"300\" height=\"153\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/messenger-300x153.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/messenger-260x132.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/messenger-50x25.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/messenger-147x75.png 147w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/messenger.png 768w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/153;\" \/><\/p>\n<p>Hai n\u0103m tr\u01b0\u1edbc, nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta \u0111\u00e3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng s\u1ef1 ra \u0111\u1eddi c\u1ee7a iOS 14 s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c Meta \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean n\u1ec1n t\u1ea3ng.\u00a0Ch\u00fang t\u00f4i \u0111\u00e3 ho\u00e0n to\u00e0n th\u1ea5y r\u1eb1ng s\u1ef1 ti\u1ebfn h\u00f3a di\u1ec5n ra.\u00a0V\u00ed d\u1ee5: quy tr\u00ecnh theo d\u00f5i hi\u1ec7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c bi\u1ec3u m\u1eabu t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eafn tin v\u1edbi doanh nghi\u1ec7p.<\/p>\n<p>S\u1ef1 gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng tin nh\u1eafn \u0111\u00f3 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng doanh thu.\u00a0C\u00e1c doanh nghi\u1ec7p s\u1ebd c\u1ea7n n\u1eafm b\u1eaft vi\u1ec7c b\u00e1n h\u00e0ng t\u1eeb DM v\u00e0 tin nh\u1eafn t\u1ee9c th\u00ec\u2014 c\u0169ng nh\u01b0 SMS, \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng s\u1ebd c\u1ea7n n\u1eafm b\u1eaft s\u1ef1 thay \u0111\u1ed5i khi gi\u1edbi thi\u1ec7u N\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC) trong n\u1ed9i dung tr\u1ea3 ph\u00ed v\u00e0 t\u1ef1 nhi\u00ean tr\u00ean Facebook.<\/p>\n<p>Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng vi\u1ec7c t\u1ea1o UGC l\u00e0 m\u1ed9t ngh\u1ec1 \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng h\u1eadu h\u0129nh.\u00a0B\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 2023, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd chuy\u1ec3n sang \u0111\u00e1nh gi\u00e1 xem UGC m\u00e0 h\u1ecd \u0111ang xem l\u00e0 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng s\u1ea3n ph\u1ea9m l\u00e2u d\u00e0i \u0111\u00edch th\u1ef1c hay c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u1ea1o \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m trong th\u1eddi gian ng\u1eafn.<\/p>\n<p>\u0110\u1ec3 \u0111i\u1ec1u ch\u1ec9nh, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ea7n \u0111\u01b0a ra l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng ch\u00e2n ch\u00ednh v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9 ch\u00e2n ch\u00ednh, nh\u1eefng ng\u01b0\u1eddi c\u00f3 b\u1eb1ng ch\u1ee9ng v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m l\u00e2u d\u00e0i.<\/p>\n<p>Social media v\u1eabn s\u1ebd l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng th\u1ed1ng tr\u1ecb \u0111\u1eddi s\u1ed1ng con ng\u01b0\u1eddi trong n\u0103m 2023 v\u00e0 nhi\u1ec1u n\u0103m n\u1eefa. C\u00f2n b\u1ea1n, b\u1ea1n \u0111\u00e3\u00a0<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/thau-hieu-insights\/\">kh\u00e1m ph\u00e1 ra insight kh\u00e1ch h\u00e0ng<\/a><\/strong> \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c social media hay tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch cho k\u1ebf ho\u1ea1ch s\u1eafp t\u1edbi ch\u01b0a?<\/p>","protected":false},"excerpt":{"rendered":"<p>Ti\u1ebfp n\u1ed1i chu\u1ed7i b\u00e0i vi\u1ebft chia s\u1ebb v\u1ec1 ch\u1ee7 \u0111\u1ec1\u00a0Xu h\u01b0\u1edbng Social Media n\u0103m 2023 d\u00e0nh cho m\u1ecdi doanh nghi\u1ec7p v\u00e0 marketers \u2013 Ph\u1ea7n 1, DTM Consulting s\u1ebd chia s\u1ebb v\u1edbi b\u1ea1n th\u00eam m\u1ed9t s\u1ed1 xu h\u01b0\u1edbng ch\u00ednh nh\u01b0 sau: Chuy\u1ec3n h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c sang ch\u1ee7 \u0111\u1ed9ng Trong khi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i [&hellip;]<\/p>","protected":false},"author":20,"featured_media":15766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74,127],"tags":[642],"class_list":["post-15762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","category-trend","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15762"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15762\/revisions"}],"predecessor-version":[{"id":15789,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15762\/revisions\/15789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15766"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}