{"id":15759,"date":"2023-01-04T17:59:52","date_gmt":"2023-01-04T10:59:52","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15759"},"modified":"2023-01-04T17:59:52","modified_gmt":"2023-01-04T10:59:52","slug":"xu-huong-social-media-2023","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-social-media-2023\/","title":{"rendered":"Xu h\u01b0\u1edbng Social Media n\u0103m 2023 d\u00e0nh cho m\u1ecdi doanh nghi\u1ec7p v\u00e0 marketers – Ph\u1ea7n 1"},"content":{"rendered":"

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i (socila media) hi\u1ec7n \u0111ang d\u1ea7n chi\u1ebfm m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong \u0111\u1eddi s\u1ed1ng c\u1ee7a m\u1ecdi c\u00e1 nh\u00e2n. Do v\u1eady vi\u1ec7c n\u1eafm b\u1eaft h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho m\u1ecdi nh\u00e0 kinh doanh v\u00e0 marketer.<\/p>\n

H\u00e3y c\u00f9ng DTM Consulting \u0111i\u1ec3m qua nh\u1eefng xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i d\u1ef1 ki\u1ebfn s\u1ebd b\u00f9ng n\u1ed7 m\u1ea1nh m\u1ebd trong n\u0103m 2023 v\u00e0 t\u01b0\u01a1ng lai s\u1eafp t\u1edbi.<\/p>\n

Xu h\u01b0\u1edbng mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1eabn ti\u1ebfp t\u1ee5c di\u1ec5n ra ph\u1ed5 bi\u1ebfn v\u00e0 m\u1ea1nh m\u1ebd<\/strong><\/h2>\n

N\u0103m 2022, sau nh\u1eefng \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1eeb d\u1ecbch COVID-19, th\u1ebf gi\u1edbi v\u1eabn ti\u1ebfp t\u1ee5c ch\u1ee9ng ki\u1ebfn l\u00e0n s\u00f3ng mua s\u1eafm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t l\u00e0 khu v\u1ef1c Ch\u00e2u \u00c1 v\u00e0 Vi\u1ec7t Nam v\u1edbi Tiktokshop. S\u1ee3 ph\u00e1t tri\u1ec3n n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i\u00a0(social commerce) – cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i mua s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0V\u00e0o n\u0103m 2023, c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd ti\u1ebfp t\u1ee5c tr\u1edf th\u00e0nh \u0111i\u1ec3m mua s\u1eafm ph\u1ed5 bi\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\"Xu<\/p>\n

Tuy nhi\u00ean, n\u00f3 c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng su\u00f4n s\u1ebb cho th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i.\u00a0M\u1eb7c d\u00f9 mang \u0111\u1ebfn c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3, nh\u01b0ng th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 ch\u01b0a ph\u1ea3i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 thi cho m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u.\u00a0Tr\u01b0\u1edbc khi tham gia nh\u00f3m th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 n\u1ec1n t\u1ea3ng \u01b0a th\u00edch c\u1ee7a m\u00ecnh \u0111\u1ec3 xem li\u1ec7u h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bth\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i hay kh\u00f4ng v\u00e0 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem n\u1ec1n t\u1ea3ng \u0111\u00f3 c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4 c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n

>> Xem th\u00eam: B\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng c\u00e1c ng\u00e0nh t\u1ea1i DTM Consulting<\/a><\/p>\n

N\u1ed9i dung d\u1ea1ng ng\u1eafn v\u1eabn ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/h2>\n

Trong n\u0103m 2023, d\u1ef1 ki\u1ebfn n\u1ed9i dung d\u1ea1ng video ng\u1eafn v\u1eabn ti\u1ebfp t\u1ee5c th\u1ed1ng tr\u1ecb do theo Wyzow<\/a> c\u00f3 \u0111\u1ebfn 86% doanh nghi\u1ec7p s\u1eed d\u1ee5ng video l\u00e0m c\u00f4ng c\u1ee5 marketing. Theo b\u00e1o c\u00e1o n\u00e0y, c\u00e1c video d\u1ea1ng ng\u1eafn ngo\u00e0i kh\u1ea3 n\u0103ng t\u1ea1o ra nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c h\u01a1n t\u1eeb kh\u00e1n gi\u1ea3, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau \u0111\u00e2y c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 marketing v\u00e0 educate (gi\u00e1o d\u1ee5c) kh\u00e1ch h\u00e0ng. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 \u0111\u1ebfn 73% ng\u01b0\u1eddi d\u00f9ng th\u00edch xem video d\u1ea1ng ng\u1eafn \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3.<\/p>\n

M\u1eb7t kh\u00e1c, theo nghi\u00ean c\u1ee9u c\u1ee7a Cross River Therapy<\/a> trung b\u00ecnh th\u1eddi gian ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay ch\u1ec9 kho\u1ea3ng 8,25s.<\/p>\n

\"\"<\/p>\n

Tuy nhi\u00ean, th\u1ef1c t\u1ebf tr\u00ean kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u00e1nh \u0111\u1ed5i ch\u1ea5t l\u01b0\u1ee3ng khi t\u1ea1o n\u1ed9i dung c\u00f3 k\u00edch th\u01b0\u1edbc v\u1eeba ph\u1ea3i. M\u1eb7c d\u00f9 kho\u1ea3ng th\u1eddi gian ch\u00fa \u00fd c\u1ee7a user ng\u1eafn h\u01a1n nh\u01b0ng c\u00e1c lo\u1ea1i n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u1eabn c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/a> m\u1ea1nh m\u1ebd.<\/p>\n

Hi\u1ec7n t\u1ea1i, ngay c\u1ea3 LinkedIn (m\u1ed9t m\u1ea1ng x\u00e3 h\u1ed9i B2B) c\u0169ng \u0111ang chuy\u1ec3n sang n\u00e2ng cao n\u1ed9i dung video v\u00e0 c\u00e1c lo\u1ea1i n\u1ed9i dung tr\u1ef1c ti\u1ebfp (livestream). S\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u1ed5 bi\u1ebfn c\u1ee7a Tiktok trong th\u1eddi gian v\u1eeba qua ch\u00ednh l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t nh\u1ea5t cho d\u1ea1ng video v\u1edbi \u0111\u1ed9 d\u00e0i v\u1eeba ph\u1ea3i.<\/p>\n

Nano-Influencer v\u00e0 Micro-Influencer marketing v\u1eabn s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ch\u00ednh<\/h2>\n

Tr\u01b0\u1edbc \u0111\u00e2y khi m\u1ea1ng x\u00e3 h\u1ed9i ch\u01b0a ph\u1ed5 bi\u1ebfn th\u00ec nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi v\u00f4 c\u00f9ng n\u1ed5i ti\u1ebfng v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ed9ng l\u1edbn k\u00e9o theo \u0111\u00f3 l\u00e0 chi ph\u00ed marketing \u0111\u1ec3 thu\u00ea nh\u1eefng ng\u01b0\u1eddi n\u00e0y th\u01b0\u1eddng t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1eaft \u0111\u1ecf v\u00e0 t\u1ed1n k\u00e9m. Tuy nhi\u00ean, th\u1ef1c t\u1ebf hi\u1ec7n nay \u0111\u00e3 thay \u0111\u1ed5i khi m\u1ea1ng x\u00e3 h\u1ed9i b\u00f9ng n\u1ed5, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi quy m\u00f4 v\u00e0 ph\u1ea1m vi v\u1eeba ph\u1ea3i (Nano-Influencer v\u00e0 Micro-Influencer) \u0111\u00e3 v\u00e0 \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n r\u1ed9ng r\u00e3i, \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung s\u00e1ng t\u1ea1o h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

\"Influencer\"

Influencer<\/p><\/div>\n

M\u1eb7t kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng n\u00e0y do ph\u1ea1m vi v\u00e0 quy m\u00f4 \u1ea3nh h\u01b0\u1edfng kh\u00f4ng qu\u00e1 l\u1edbn n\u00ean h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Trong khi \u0111\u00f3, ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng m\u1ecdi kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng ng\u00e0y nay \u0111\u1ec1u mong mu\u1ed1n c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf v\u00e0 th\u00e2n thi\u1ec7n h\u01a1n.<\/p>\n

Do \u0111\u00f3, trong nh\u1eefng n\u0103m t\u1edbi, nhi\u1ec1u doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p t\u00e1c v\u1edbi micro v\u00e0 nano influencer h\u01a1n. M\u1eb7c d\u00f9 c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf h\u01a1n, nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nano v\u00e0 vi m\u00f4 th\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n. Ch\u1eb3ng h\u1ea1n, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ecf c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh l\u00e0 3,69%<\/a>\u00a0, cao h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u0129 m\u00f4.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: [B\u00c1O C\u00c1O] \u1ea2nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong><\/a><\/p>\n

\"\"<\/p>\n

Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng tr\u00ean social media<\/h2>\n

Th\u1eddi gian v\u1eeba qua, ng\u01b0\u1eddi d\u00f9ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Tiktok \u0111\u00e3 v\u00e0 \u0111ang ch\u1ee9ng ki\u1ebfn h\u00e0ng lo\u1ea1t kh\u1ee7ng ho\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn c\u00e1c c\u00e1 nh\u00e2n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Trong kh\u1ea3o s\u00e1t c\u1ee7a Crisp, 63% ng\u01b0\u1eddi tham gia thu\u1ed9c th\u1ebf h\u1ec7 Gen Z \u0111\u00e3 coi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 k\u00eanh \u01b0a th\u00edch c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 nh\u1eefng ph\u1ea3n h\u1ed3i th\u01b0\u01a1ng hi\u1ec7u, v\u1edbi gen Y l\u00e0 55% ; Gen X l\u00e0 45%. V\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u1ebb ti\u00eau d\u00f9ng tr\u1ebb, h\u1ecd c\u00f3 ph\u1ea3n \u1ee9ng c\u1ef1c k\u1ef3 nhanh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p v\u1ea5n \u0111\u1ec1 r\u1eafc r\u1ed1i truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00e1ch chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, n\u1eb7ng h\u01a1n l\u00e0 t\u1ea1o c\u1ed9ng \u0111\u1ed3ng t\u1ea9y chay th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 kh\u1ee7ng ho\u1ea3ng tr\u01b0\u1eddng h\u1ee3p x\u1eed l\u00fd Aroma Resort n\u0103m 2019 \u0111\u1ed1i v\u1edbi Khoa Pugb (m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd), m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng k\u00e9o v\u00e0o \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c \u0111\u1ecba \u0111i\u1ec3m n\u00e0y tr\u00ean Google. \u0110\u1ebfn nay, sau 3 n\u0103m, kh\u00e1ch s\u1ea1n n\u00e0y v\u1eabn ti\u1ebfp t\u1ee5c h\u1ee9ng ch\u1ecbu nh\u1eefng \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1eeb \u1ea3nh h\u01b0\u1edfng c\u1ee7a kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i n\u00e0y.<\/p>\n

\"Xu<\/p>\n

H\u00e0ng lo\u1ea1t ng\u01b0\u1eddi ti\u00eau Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a PWC<\/a> cho ch\u00fang ta th\u1ea5y r\u1eb1ng h\u01a1n 95% doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u1ee7ng ho\u1ea3ng trong v\u00f2ng hai n\u0103m t\u1edbi. V\u1ea5n \u0111\u1ec1 l\u00e0 nhi\u1ec1u c\u00f4ng ty v\u1eabn ch\u01b0a c\u00f3 k\u1ebf ho\u1ea1ch chu\u1ea9n b\u1ecb cho nh\u1eefng r\u1ee7i ro hay kh\u1ee7ng ho\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i trong khi khai th\u00e1c k\u00eanh n\u00e0y. M\u1eb7t kh\u00e1c, theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t do Twitter th\u1ef1c hi\u1ec7n, 61% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi<\/a>\u00a0c\u1ea3m th\u1ea5y r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u1eeba nh\u1eadn c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng khi ch\u00fang x\u1ea3y ra th\u00f4ng qua qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd.<\/p>\n

H\u01a1n n\u1eefa, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p l\u1ea5y l\u1ea1i l\u00f2ng tin c\u1ee7a kh\u00e1n gi\u1ea3.\u00a0C\u00f3 t\u1edbi\u00a081% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi<\/a>\u00a0tin r\u1eb1ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 gi\u00fap c\u1ea3i thi\u1ec7n doanh nghi\u1ec7p\/ tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh.\u00a0B\u00e1o c\u00e1o t\u01b0\u01a1ng t\u1ef1 ti\u1ebfp t\u1ee5c n\u00f3i r\u1eb1ng 89% m\u1ecdi ng\u01b0\u1eddi n\u00f3i r\u1eb1ng m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ea5y l\u1ea1i l\u00f2ng tin c\u1ee7a h\u1ecd n\u1ebfu n\u00f3 minh b\u1ea1ch, ngh\u0129a l\u00e0 doanh nghi\u1ec7p \u0111\u00f3 s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 th\u1eeba nh\u1eadn sai l\u1ea7m c\u1ee7a m\u00ecnh v\u00e0 nh\u1eefng g\u00ec doanh nghi\u1ec7p s\u1ebd l\u00e0m \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n

Do ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ng\u00e0y nay \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00f4ng ch\u1ec9 b\u1edfi ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n b\u1edfi c\u00e1c doanh nghi\u1ec7p, n\u00ean n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd v\u00e0 ki\u1ec3m so\u00e1t kh\u1ee7ng ho\u1ea3ng ti\u1ec1m n\u0103ng m\u1ea1nh m\u1ebd.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i (socila media) hi\u1ec7n \u0111ang d\u1ea7n chi\u1ebfm m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong \u0111\u1eddi s\u1ed1ng c\u1ee7a m\u1ecdi c\u00e1 nh\u00e2n. Do v\u1eady vi\u1ec7c n\u1eafm b\u1eaft h\u00e0nh vi v\u00e0 xu h\u01b0\u1edbng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho m\u1ecdi nh\u00e0 kinh doanh v\u00e0 marketer. H\u00e3y c\u00f9ng DTM Consulting \u0111i\u1ec3m qua nh\u1eefng […]<\/p>","protected":false},"author":20,"featured_media":15766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[663,128,74],"tags":[642],"class_list":["post-15759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-cao-thi-truong","category-chia-se-kien-thuc","category-blog","tag-social-media-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15759"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15759\/revisions"}],"predecessor-version":[{"id":15770,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15759\/revisions\/15770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15766"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}