{"id":15734,"date":"2022-12-28T18:57:28","date_gmt":"2022-12-28T11:57:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15734"},"modified":"2022-12-28T18:59:59","modified_gmt":"2022-12-28T11:59:59","slug":"chien-luoc-mo-rong-dong-san-pham","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-mo-rong-dong-san-pham\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m (product line) – C\u00e1ch m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5"},"content":{"rendered":"

Doanh nghi\u1ec7p b\u1ea1n \u0111ang kinh doanh m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 r\u1ea5t t\u1ed1t ho\u1eb7c d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i. B\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3? V\u1eady chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1ea1n? C\u00e1ch m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m<\/a>, d\u1ecbch v\u1ee5 ra sao cho hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u?<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch vu c\u1ee7a c\u00f4ng ty, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a DTM Consulting<\/a>.<\/p>\n

M\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/h2>\n

Khi m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 doanh thu, l\u1ee3i nhu\u1eadn t\u1ed1t hay x\u1ea5u th\u00ec nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd, ban l\u00e3nh \u0111\u1ea1o \u0111\u1ec1u ngh\u0129 \u0111\u1ebfn m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Nguy\u00ean nh\u00e2n l\u00e0 v\u00ec ph\u01b0\u01a1ng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n n\u00e0y \u00edt t\u1ed1n k\u00e9m, r\u1ee7i ro h\u01a1n c\u1ea3, \u0111\u1ed3ng th\u1eddi doanh nghi\u1ec7p c\u0169ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng ngu\u1ed3n l\u1ef1c, l\u1ee3i th\u1ebf c\u00f3 s\u1eb5n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

M\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u1eadp trung khai th\u00e1c t\u1ed1i \u01b0u h\u01a1n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p v\u00e0 cung c\u1ea5p th\u00eam cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u00eam nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng\/y\u00eau th\u00edch ho\u1eb7c \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng.<\/p>\n

Tuy nhi\u00ean, ti\u1ec1n \u0111\u1ec1 c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, th\u00f4ng tin t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng. T\u1eeb nh\u1eefng d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 k\u1ef3 v\u1ecdng, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p s\u1ebd nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng h\u01a1n nh\u1eefng c\u01a1 h\u1ed9i, \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m.<\/p>\n

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> Xem th\u00eam: C\u00e1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng B2B m\u1edbi cho m\u1ecdi doanh nghi\u1ec7p<\/a><\/strong><\/p>\n<\/blockquote>\n

\"C\u00e1ch<\/a><\/p>\n

M\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m theo chi\u1ec1u s\u00e2u v\u00e0 chi\u1ec1u r\u1ed9ng<\/h2>\n

Vi\u1ec7c ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m theo chi\u1ec1u s\u00e2u v\u00e0 chi\u1ec1u r\u1ed9ng ho\u1eb7c k\u1ebft h\u1ee3p m\u1edf r\u1ed9ng c\u1ea3 chi\u1ec1u s\u00e2u v\u00e0 chi\u1ec1u r\u1ed9ng l\u00e0 nh\u1eefng h\u01b0\u1edbng \u0111i ch\u00ednh. C\u1ee5 th\u1ec3, m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m theo chi\u1ec1u s\u00e2u (chi\u1ec1u d\u1ecdc) l\u00e0 vi\u1ec7c th\u00eam bi\u1ebfn th\u1ec3 d\u00f2ng s\u1ea3n ph\u1ea9m g\u1ed1c, v\u00ed d\u1ee5 nh\u01b0 th\u00eam v\u1ec1 m\u00e0u s\u1eafc, th\u00e0nh ph\u1ea7n, ki\u1ec3u d\u00e1ng,… Trong khi \u0111\u00f3, m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m theo chi\u1ec1u r\u1ed9ng (chi\u1ec1u ngang) l\u00e0 vi\u1ec7c b\u1ed5 sung th\u00eam s\u1ea3n ph\u1ea9m b\u00ean c\u1ea1nh d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i, c\u00f3 th\u1ec3 l\u00e0 th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5 c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp \u0111\u1ebfn d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u00eam nhi\u1ec1u l\u1ef1a ch\u1ecdn b\u1ed5 sung thu\u1eadn ti\u1ec7n h\u01a1n. V\u00ed d\u1ee5, doanh nghi\u1ec7p kinh doanh, s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111i\u1ec7n gia d\u1ee5ng c\u00f3 th\u1ec3 b\u1ed5 sung th\u00eam d\u00f2ng s\u1ea3n ph\u1ea9m cho nh\u00e0 t\u1eafm, nh\u00e0 v\u1ec7 sinh,….<\/p>\n

\"chi\u1ebfn<\/p>\n

C\u00e1ch m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/h2>\n

Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c th\u1ef1c ti\u1ec5n v\u1edbi nh\u00e0 qu\u1ea3n l\u00fd, ban l\u00e3nh \u0111\u1ea1o c\u1ee7a c\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, nh\u1ea5t l\u00e0 nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups cho r\u1eb1ng vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u01b0\u1eddng d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p l\u1edbn. Tuy nhi\u00ean, trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay, \u0111\u00f4i khi vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 trong kinh doanh l\u00e0 h\u01b0\u1edbng \u0111i c\u1ea5p thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. Ch\u00ednh v\u00ec v\u1eady, h\u00e3y chu\u1ea9n b\u1ecb v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng doanh thu tr\u01b0\u1edbc khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3.<\/p>\n

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Th\u00f4ng th\u01b0\u1eddng, c\u00f3 3 c\u00e1ch ch\u00ednh \u0111\u1ec3 m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn ho\u1eb7c c\u00f3 1 s\u1ed1 t\u00ednh n\u0103ng, \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i; b\u1ea3n cao c\u1ea5p ho\u1eb7c l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ea3n ph\u1ea9m t\u00e1ch bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c b\u1eaft \u0111\u1ea7u m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m:<\/p>\n

Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng<\/h3>\n

M\u1ed9t c\u00e1ch DTM Consulting th\u01b0\u1eddng khuy\u00ean c\u00e1c doanh nghi\u1ec7p n\u00ean l\u00e0m \u0111\u1ea7u ti\u00ean \u0111\u00f3 l\u00e0 c\u1ed1 g\u1eafng khai th\u00e1c v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng th\u1ee9 c\u00f3 s\u1eb5n trong doanh nghi\u1ec7p. Nh\u1eefng th\u1ee9 \u0111\u00f3 s\u1ebd kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed, ngu\u1ed3n l\u1ef1c v\u00e0 doanh nghi\u1ec7p c\u0169ng s\u1ebd d\u1ec5 d\u00e0ng tri\u1ec3n khai nh\u1ea5t.<\/p>\n

T\u1ea1i sao b\u1ea1n kh\u00f4ng th\u1eed t\u1ed5ng h\u1ee3p v\u00e0 xem x\u00e9t nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c y\u00eau c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i? N\u1ebfu ch\u01b0a, h\u00e3y th\u1eed h\u1ecfi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, marketing v\u1ec1 nh\u1eefng y\u00eau c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng?<\/p>\n

Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i mong mu\u1ed1n, k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec? T\u1ea1i sao h\u1ecd l\u1ea1i c\u00f3 nh\u1eefng mong mu\u1ed1n, k\u1ef3 v\u1ecdng \u0111\u00f3? Th\u1eddi \u0111i\u1ec3m ho\u1eb7c \u0111\u1ecba \u0111i\u1ec3m n\u00e0o \u0111\u1eb7c bi\u1ec7t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn mong mu\u1ed1n, nhu c\u1ea7u c\u1ee7a h\u1ecd kh\u00f4ng?<\/p>\n

Xem th\u00eam: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/strong><\/p>\n

Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/h3>\n

M\u1eb7c d\u00f9 doanh nghi\u1ec7p n\u00ean t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m nh\u01b0ng \u0111\u1eebng b\u1ecf qua vi\u1ec7c xem x\u00e9t v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. T\u1eeb nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu ho\u1eb7c nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 \u0111ang l\u00e0m, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi, r\u00fat kinh nghi\u1ec7m, tr\u00e1nh r\u1ee7i ro cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp ho\u1eb7c trong 1 th\u1ecb tr\u01b0\u1eddng kh\u00f4ng qu\u00e1 r\u1ed9ng, vi\u1ec7c theo d\u00f5i v\u00e0 xem x\u00e9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng, l\u00ean k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai.<\/p>\n

C\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 nh\u1eadn di\u1ec7n, n\u1eafm b\u1eaft c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/a><\/p>\n

\"L\u00ean<\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/h3>\n

Ngo\u00e0i nh\u1eefng ngu\u1ed3n tr\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p v\u1ec1 ng\u00e0nh, kh\u00e1ch h\u00e0ng ho\u1eb7c n\u1ebfu c\u1ea7n, doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai b\u00e0i b\u1ea3n, ph\u00f9 h\u1ee3p v\u00e0 b\u00e1m s\u00e1t v\u1edbi nhu c\u1ea7u, t\u00ecnh h\u00ecnh doanh nghi\u1ec7p s\u1ebd t\u1ed1t h\u01a1n nh\u1eefng d\u1eef li\u1ec7u, th\u00f4ng tin l\u1ebb t\u1ebb.<\/p>\n

\u0110\u1eebng lo l\u1eafng khi d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng t\u1ed1n k\u00e9m nhi\u1ec1u chi ph\u00ed. T\u1ea1i DTM Consulting, c\u00e1c chuy\u00ean gia s\u1ebd t\u01b0 v\u1ea5n v\u00e0 \u0111\u1ec1 xu\u1ea5t cho b\u1ea1n v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n

D\u1ecbch v\u1ee5 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u, ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf<\/a><\/strong><\/p>\n

\"\"<\/a><\/p>\n

Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/h2>\n<\/div>\n
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Vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0 kh\u00eda c\u1ea1nh. Th\u00f4ng th\u01b0\u1eddng, m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/span>\u00a0ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u01a1 s\u1edf ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p, nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c c\u01a1 s\u1edf c\u1ee7a c\u00f4ng ty.\u00a0<\/span>Vi\u1ec7c m\u1edf r\u1ed9ng d\u1ef1 \u00e1n c\u00f3 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh m\u00e0 c\u00e1c doanh nh\u00e2n th\u01b0\u1eddng b\u1ecf qua trong giai \u0111o\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u.\u00a0<\/span>Th\u1eadt kh\u00f4ng may, l\u00e0m nh\u01b0 v\u1eady c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng ph\u1ee9c t\u1ea1p l\u1edbn h\u01a1n nhi\u1ec1u sau n\u00e0y.\u00a0<\/span>Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f4ng ty n\u00ean gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y tr\u01b0\u1edbc khi ch\u00fang tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c.<\/span><\/p>\n

Do \u0111\u00f3, vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m n\u00ean \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng v\u00e0 k\u1ef9 c\u00e0ng. Khi \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng, ch\u1ee7 doanh nghi\u1ec7p n\u00ean ghi nh\u1edb c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p 1 s\u1ed1 l\u01b0u \u00fd t\u1eeb nh\u1eefng chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m t\u1ea1i\u00a0H\u1ed9i \u0111\u1ed3ng Kinh doanh Forbes<\/a>:<\/p>\n<\/div>\n<\/div>\n

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Hi\u1ec3u c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/h3>\n

Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3. Y\u1ebfu t\u1ed1 ch\u00ednh trong b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o l\u00e0 t\u00ecm v\u00e0 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn, sau \u0111\u00f3 nh\u1eafm m\u1ee5c ti\u00eau th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3.\u00a0C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm ra gi\u00e1 tr\u1ecb l\u00e0 h\u1ecfi xem m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n g\u00ec v\u00e0 sau \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ho\u1eb7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, kh\u00f3 kh\u0103n \u0111\u00f3.<\/p>\n

N\u1eafm b\u1eaft c\u00e1c kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n

Bi\u1ebft ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n ch\u01b0a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, h\u00e3y ph\u00e2n kh\u00fac v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c kh\u00fac kh\u00e1ch h\u00e0ng<\/a> c\u1ea7n \u01b0u ti\u00ean v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f2n nh\u1ecf, kh\u00f4ng c\u00f3 nhi\u1ec1u ngu\u1ed3n l\u1ef1c, ng\u00e2n s\u00e1ch.<\/p>\n

M\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng, nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi<\/h3>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng c\u00f3 t\u00ednh \u0111\u1ebfn c\u00e1c s\u1eafc th\u00e1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u1edbi\u2014c\u1ee5 th\u1ec3 l\u00e0 c\u00e1c nhu c\u1ea7u, gi\u00e1 tr\u1ecb v\u00e0 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng kh\u00e1c nhau tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0M\u1ed9t b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng l\u00e0 x\u00e2y d\u1ef1ng b\u1eb1ng ch\u1ee9ng v\u1ec1 kh\u00e1i ni\u1ec7m b\u1eb1ng th\u1eed nghi\u1ec7m s\u1edbm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 tri\u1ec3n khai theo giai \u0111o\u1ea1n \u0111\u1ec3 tu\u00e2n theo.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n d\u1eef li\u1ec7u quan tr\u1ecdng s\u1edbm, cho ph\u00e9p tinh ch\u1ec9nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ed1t t\u00e0i nguy\u00ean.<\/p>\n

Top 8 chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng B2B cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t<\/strong><\/a><\/p>\n

\"Top<\/p>\n

Nguy\u00ean nh\u00e2n, l\u00fd do c\u1ea7n m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/h3>\n

C\u00f3 m\u1ed9t gi\u1ea3 thuy\u1ebft th\u1ef1c s\u1ef1 v\u1eefng ch\u1eafc v\u1ec1 l\u00fd do t\u1ea1i sao vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m l\u00e0 c\u1ea7n thi\u1ebft tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u00f3 s\u1ebd ph\u00f9 h\u1ee3p \u1edf \u0111\u00e2u trong b\u1ed1i c\u1ea3nh chung.\u00a0B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i lu\u00f4n c\u00f3 s\u1ea3n ph\u1ea9m ti\u00ean ti\u1ebfn nh\u1ea5t ho\u1eb7c r\u1ebb nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng\u2014\u0111i\u1ec1u \u0111\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed9ng l\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n \u0111ang ph\u1ee5c v\u1ee5 v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.\u00a0Nhi\u1ec1u khi, th\u1eddi gian v\u00e0 c\u00e1ch \u0111\u00f3ng g\u00f3i c\u00e2u chuy\u1ec7n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a.<\/p>\n

X\u00e2y d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n

G\u1eafn k\u1ebft c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 \u01b0\u01a1m t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb b\u00ean trong.\u00a0Uber \u0111\u00e3 ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y trong qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u c\u1ee7a h\u1ecd v\u1edbi m\u1ed9t nh\u00f3m nh\u1ecf g\u1ed3m n\u0103m c\u00e1 nh\u00e2n v\u00e0 m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng t\u1eadn t\u1ee5y.\u00a0M\u1ee5c ti\u00eau c\u1ee7a vai tr\u00f2 n\u00e0y l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u00edch \u1ee9ng v\u1edbi c\u00e1c s\u1eafc th\u00e1i v\u0103n h\u00f3a.<\/p>\n

T\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/h3>\n

T\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u00ednh c\u00e1ch l\u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n \u0111\u1ec3 ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p cho \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch h\u1ecfi h\u1ecd c\u1ea7n nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp theo n\u00e0o th\u00f4ng qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c nh\u00f3m t\u1eadp trung t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u1ea3o lu\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng. Sau \u0111\u00f3, c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m n\u00ean thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf l\u1ea5y ng\u01b0\u1eddi d\u00f9ng l\u00e0m trung t\u00e2m.<\/p>\n

Ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ed1t l\u00f5i<\/h3>\n

M\u1ed9t c\u00f4ng ty ph\u1ea3i \u0111\u00e1nh gi\u00e1 xem vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 ph\u00f9 h\u1ee3p v\u00e0 n\u00e2ng cao h\u01a1n n\u1eefa n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd hay kh\u00f4ng.\u00a0N\u1ebfu m\u1ed9t c\u00f4ng ty tham gia v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m \u0111i ch\u1ec7ch kh\u1ecfi n\u0103ng l\u1ef1c c\u1ee7a m\u00ecnh, h\u1ecd s\u1ebd c\u1ea7n t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 qu\u1ea3n l\u00fd c\u00e1c s\u1ea3n ph\u1ea9m ri\u00eang bi\u1ec7t.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 y\u00eau c\u1ea7u chuy\u00ean m\u00f4n trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau v\u00e0 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i ti\u1ec1m n\u0103ng kh\u00e1c nhau, c\u00f3 th\u1ec3 ng\u1ed1n h\u1ebft c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean qu\u00fd gi\u00e1.<\/p>\n

T\u00ecm ki\u1ebfm v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1<\/h3>\n

Con ng\u01b0\u1eddi l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Do v\u1eady, n\u1ebfu doanh nghi\u1ec7p b\u1ea1n m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ea7n v\u1ed1n con ng\u01b0\u1eddi. H\u00e3y th\u1eed t\u00ecm ki\u1ebfm v\u00e0 x\u00e2y d\u1ef1ng 1 \u0111\u1ed9i ng\u0169 m\u1edbi, ph\u00f9 h\u1ee3p. Cho d\u00f9 \u0111\u00f3 l\u00e0 t\u1ea1m th\u1eddi hay l\u00e2u d\u00e0i. \u0110\u1eebng y\u00eau c\u1ea7u c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n ph\u00e2n b\u1ed5 l\u1ea1i tr\u1ecdng t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ec3 mang l\u1ea1i s\u1ef1 ch\u00fa \u00fd ho\u00e0n h\u1ea3o c\u1ea7n thi\u1ebft cho bu\u1ed5i ra m\u1eaft\u2014tr\u1eeb khi \u0111\u00f3 l\u00e0 \u0111i\u1ec1u c\u1ee5 th\u1ec3 m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t c\u1ee7a m\u00ecnh.<\/p>\n

Hi\u1ec3u b\u1ed1i c\u1ea3nh c\u1ea1nh tranh<\/h3>\n

Th\u1ef1c s\u1ef1 hi\u1ec3u b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. G\u1ecdi \u0111i\u1ec7n \u0111\u1ebfn trung t\u00e2m b\u00e1n h\u00e0ng c\u1ee7a n\u0103m ho\u1eb7c s\u00e1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u1ec3 nghe c\u00e1ch h\u1ecd b\u00e1n v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. H\u00e3y vi\u1ebft \u0111i\u1ec1u \u0111\u00f3 ra, \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00f3m c\u1ee7a b\u1ea1n bi\u1ebft nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u00f3 l\u00e0 g\u00ec v\u00e0 t\u00ecm ki\u1ebfm l\u1ed7 h\u1ed5ng \u0111\u1ec3 n\u00f3i r\u00f5 b\u1ea1n kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o v\u00e0 b\u1ea1n t\u1ed1t h\u01a1n nh\u01b0 th\u1ebf n\u00e0o. Mang nh\u1eefng b\u00e0i h\u1ecdc \u0111\u00f3 tr\u1edf l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 g\u00ec? 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/a><\/strong><\/p>\n

\"4<\/p>\n

\u0110\u1eebng m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m qu\u00e1 r\u1ed9ng ho\u1eb7c qu\u00e1 nhanh<\/h3>\n

\u0110\u1eebng c\u1ed1 m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9mqu\u00e1 r\u1ed9ng ho\u1eb7c qu\u00e1 nhanh. B\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. C\u00e1c doanh nh\u00e2n n\u00ean t\u1ef1 h\u1ecfi: \u201cM\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a t\u00f4i l\u00e0 t\u0103ng tr\u01b0\u1edfng c\u00f4ng ty v\u00e0 gi\u00e0nh th\u1ecb ph\u1ea7n, hay l\u00e0 ki\u1ebfm l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n v\u00e0 c\u1ea7n?\u201d Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 (ch\u01b0a) l\u00e0 m\u1ed9t c\u00e1i t\u00ean quen thu\u1ed9c, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng th\u1ec3 ng\u0103n c\u1ea3n b\u1ea1n.<\/p>\n

\u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7, c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 n\u1ebfu c\u00f3 th\u1ec3<\/h3>\n

C\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 cho s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft v\u00e0 hi\u1ec7u qu\u1ea3 trong b\u1ed1i c\u1ea3nh kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u01b0 ng\u00e0y nay. H\u00e3y t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi n\u01a1i trong khi c\u00e1c k\u00eanh, n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang s\u1eb5n c\u00f3 v\u00e0 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebfp ki\u1ec7m nhi\u1ec1u kho\u1ea3n ti\u1ec1n.<\/p>\n

Lu\u00f4n theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/h3>\n

Qu\u00e1 nhi\u1ec1u c\u00f4ng ty c\u1ed1 g\u1eafng t\u1ea1o ra s\u1ef1 m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng xem x\u00e9t c\u00e1c con s\u1ed1 tr\u00ean c\u01a1 s\u1edf nh\u1ea5t qu\u00e1n, c\u0169ng nh\u01b0 nh\u1eefng con s\u1ed1 \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c c\u1ee7a c\u00f4ng ty.\u00a0R\u1ea5t nhi\u1ec1u doanh nh\u00e2n s\u1ebd m\u1edf r\u1ed9ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd thay v\u00ec c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i tr\u01b0\u1edbc ti\u00ean.\u00a0Vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m th\u01b0\u1eddng t\u1ed1n k\u00e9m h\u01a1n v\u00e0 c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y doanh nghi\u1ec7p n\u00ean ho\u1eb7c c\u1ea7n m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, h\u00e3y xem x\u00e9t l\u1ea1i nh\u1eefng g\u00ec DTM Consulting ch\u00fang t\u00f4i \u0111\u00e3 chia s\u1ebb k\u1ec3 tr\u00ean. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu b\u1ea1n v\u1eabn c\u1ea3m th\u1ea5y m\u00f4ng lung v\u00e0 nhi\u1ec1u b\u0103n kho\u0103n, nhi\u1ec1u c\u00e2u h\u1ecfi mu\u1ed1n t\u00ecm l\u1eddi gi\u1ea3i, t\u1ea1i sao kh\u00f4ng li\u00ean h\u1ec7 v\u1edbi DTM Consulting ch\u00fang t\u00f4i? Chuy\u00ean gia t\u01b0 v\u1ea5n marketing c\u1ee7a ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n v\u00e0 n\u00f3 ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed.<\/p>\n

CONTACT<\/a><\/strong>\u00a0ngay \u0111\u1ec3 nh\u1eadn\u00a0PH\u00c2N T\u00cdCH, T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/strong>\u00a0t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a DTM Consulting.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>","protected":false},"excerpt":{"rendered":"

Doanh nghi\u1ec7p b\u1ea1n \u0111ang kinh doanh m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 r\u1ea5t t\u1ed1t ho\u1eb7c d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i \u0111ang c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eefng l\u1ea1i. B\u1ea1n mu\u1ed1n m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3? V\u1eady chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1ea1n? […]<\/p>","protected":false},"author":20,"featured_media":15742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,672],"class_list":["post-15734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-san-pham",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15734"}],"version-history":[{"count":10,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15734\/revisions"}],"predecessor-version":[{"id":15746,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15734\/revisions\/15746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15742"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}