{"id":15679,"date":"2022-12-14T18:02:40","date_gmt":"2022-12-14T11:02:40","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15679"},"modified":"2022-12-17T12:11:17","modified_gmt":"2022-12-17T05:11:17","slug":"chien-luoc-marketing-b2b-cho-san-pham-giai-phap-cong-nghe","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-b2b-cho-san-pham-giai-phap-cong-nghe\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing B2B cho s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7"},"content":{"rendered":"
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\u0110i c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p, ph\u1ea7n m\u1ec1m c\u00f4ng ngh\u1ec7 l\u00e0 s\u1ef1 c\u1ea1nh tranh. Doanh nghi\u1ec7p lu\u00f4n ph\u1ea3i t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi doanh nghi\u1ec7p kinh doanh s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7. Cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 \u0111\u00e3 th\u00e0nh l\u1eadp l\u00e2u n\u0103n hay m\u1ed9t c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp v\u1edbi ng\u00e2n s\u00e1ch eo h\u1eb9p, h\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m v\u00e0 ki\u1ec3m ch\u1ee9ng cho c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 nh\u1eb1m gi\u00fap b\u1ea1n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh v\u1ecb doanh nghi\u1ec7p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 ho\u1eb7c ph\u1ea7n m\u1ec1m \u0111ang t\u00ecm c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh v\u00e0 t\u1ed1i \u0111a h\u00f3a kho\u1ea3n \u0111\u1ea7u t\u01b0 marketing c\u1ee7a m\u00ecnh, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

Marketing n\u1ed9i dung (content marketing) – <\/strong>Chi\u1ebfn l\u01b0\u1ee3c marketing h\u00e0ng \u0111\u1ea7u cho c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/strong><\/h2>\n

B\u00ean c\u1ea1nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing B2B truy\u1ec1n th\u1ed1ng nh\u01b0 h\u1ed9i th\u1ea3o, s\u1ef1 ki\u1ec7n,… c\u00f3 v\u00f4 v\u00e0n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing B2B, digital marketing<\/a> c\u00f3 s\u1eb5n m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng ngay.<\/p>\n

N\u1ebfu c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 th\u00ec n\u1ed9i dung s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch t\u1ea1o n\u1ed9i dung h\u1eefu \u00edch xung quanh v\u1ea5n \u0111\u1ec1 m\u00e0 s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5), gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft, b\u1ea1n s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ti\u1ec1m n\u0103ng t\u00ecm th\u1ea5y b\u1ea1n tr\u1ef1c tuy\u1ebfn d\u1ec5 d\u00e0ng h\u01a1n. T\u1eeb insight kh\u00e1ch h\u00e0ng B2B doanh nghi\u1ec7p<\/a>, painpoint m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang c\u00f3,…. b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng m\u1ed1i quan t\u00e2m, k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n

Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed9i dung hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n nh\u01b0 m\u1ed9t c\u01a1 quan \u0111\u00e1ng tin c\u1eady trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 bi\u1ebft, v\u00e0 tin t\u01b0\u1edfng b\u1ea1n, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng v\u00e0 tho\u1ea3i m\u00e1i h\u01a1n khi bi\u1ebft v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) c\u0169ng nh\u01b0 c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang \u0111\u1ecdc \u0111i\u1ec1u n\u00e0y th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 nh\u00f3m marketing c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t v\u1edbi n\u1ed9i dung h\u1eefu \u00edch v\u00e0 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho b\u1ea1n. B\u1edfi v\u00ec DTM Consuslting ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng b\u1ea1n c\u1ea7n m\u1ed9t n\u01a1i h\u1ed7 tr\u1ee3 v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh.<\/p>\n

Xem th\u00eam: H\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng B2B \u2013 C\u00e1ch tri\u1ec3n khai marketing B2B<\/a><\/strong><\/p>\n

\"h\u00e0nh<\/p>\n

Email marketing – K\u00eanh marketing B2B b\u1ec1n v\u1eefng, l\u00e2u d\u00e0i<\/h2>\n

Trong kinh doanh B2B, email marketing lu\u00f4n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing v\u00e0 th\u00fac \u0111\u1ea9y kinh doanh t\u01b0\u01a1ng \u0111\u1ed1i hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p \u0111\u00e1ng \u0111\u1ea7u t\u01b0. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ecb thay th\u1ebf t\u1eeb n\u1ec1n t\u1ea3ng n\u00e0y sang n\u1ec1n t\u1ea3ng kh\u00e1c, email marketing v\u1eabn gi\u1eefa \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng. Tr\u00ean th\u1ef1c t\u1ebf,\u00a085% c\u00e1c nh\u00e0 marketing B2B<\/a>\u00a0n\u00f3i r\u1eb1ng \u0111\u00f3 l\u00e0 h\u00ecnh th\u1ee9c marketing n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n

Email kh\u00f4ng ch\u1ec9 ph\u1ed5 bi\u1ebfn m\u00e0 c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh marketing th\u1ef1c s\u1ef1 thu\u1ed9c v\u1ec1 s\u1edf h\u1eefu c\u1ee7a doanh nghi\u1ec7p (owned media). N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m \u0111ang t\u00ecm c\u00e1ch qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c th\u00f4ng b\u00e1o cho kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t b\u1ea3n c\u1eadp nh\u1eadt quan tr\u1ecdng, email s\u1ebd cho ph\u00e9p b\u1ea1n g\u1eedi th\u00f4ng tin, th\u00f4ng \u0111i\u1ec7p tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c email marketing hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0 ki\u00ean nh\u1eabn. \u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n l\u01b0\u1ee3ng email c\u1ea7n c\u00f3 th\u1eddi gian, \u0111\u1ed3ng th\u1eddi c\u0169ng c\u1ea7n b\u1ea1n th\u01b0\u1eddng xuy\u00ean li\u00ean l\u1ea1c v\u00e0 chia s\u1ebb nh\u1eefng n\u1ed9i dung, th\u00f4ng tin h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng. M\u1ed9t m\u1eb9o \u0111\u1ec3 email marketing \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n \u0111\u00f3 l\u00e0 h\u00e3y ph\u00e2n kh\u00fac v\u00e0 ph\u00e2n lo\u1ea1i c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi g\u1eedi m\u1ed9t n\u1ed9i dung chung chung t\u1edbi h\u00e0ng lo\u1ea1t nh\u1eefng ng\u01b0\u1eddi c\u00f3 m\u1ed1i quan t\u00e2m, nhu c\u1ea7u kh\u00e1c nhau.<\/p>\n

Xem th\u00eam:\u00a0Email marketing: Kh\u00e1ch h\u00e0ng ph\u1edbt l\u1edd b\u1ea1n nh\u01b0ng kh\u00f4ng h\u1ee7y \u0111\u0103ng k\u00fd?<\/a><\/strong><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i (social media) – K\u00eanh marketing B2B \u0111\u00e1ng l\u01b0u \u00fd<\/h2>\n

Ng\u00e0y nay, m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi m\u1ecdi ng\u01b0\u1eddi v\u00e0 v\u1edbi c\u1ea3 c\u00e1c doanh nghi\u1ec7p kinh doanh B2B. L\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i \u1edf Vi\u1ec7t Nam c\u0169ng nh\u01b0 tr\u00ean to\u00e0n c\u1ea7u ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn, k\u00edch th\u00edch v\u00e0 chuy\u1ec3n \u0111\u1ed5i<\/p>\n

C\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed \u0111i k\u00e8m v\u1edbi r\u1ea5t nhi\u1ec1u t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n

C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng n\u01a1i \u0111\u1ec3 x\u00e2y d\u1ef1ng, nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn trang web, c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n

H\u00e3y nh\u1edb r\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 v\u1ec1 chia s\u1ebb. N\u1ebfu b\u1ea1n t\u1ea1o th\u1ee9 g\u00ec \u0111\u00f3 cung c\u1ea5p th\u00f4ng tin (ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ed3 h\u1ecda th\u00f4ng tin g\u1ed1c) ho\u1eb7c gi\u1ea3i tr\u00ed (meme v\u1ec1 m\u00e8o, meme v\u1ec1 ch\u00f3, B\u1ea4T K\u1ef2 meme n\u00e0o), nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng chia s\u1ebb n\u00f3 h\u01a1n.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, DTM Consulting khuy\u00ean b\u1ea1n n\u00ean \u0111\u1eb7t ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 tu\u00e2n theo quy t\u1eafc 80\/20. 80% n\u1ed9i dung c\u1ee7a b\u1ea1n n\u00ean mang t\u00ednh gi\u00e1o d\u1ee5c, gi\u1ea3i tr\u00ed ho\u1eb7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng, trong khi 20% \u0111\u01b0\u1ee3c d\u00e0nh \u0111\u1ec3 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n.<\/p>\n

Nh\u01b0 tr\u01b0\u1eddng h\u1ee3p marketing n\u1ed9i dung n\u00f3i chung, m\u1ea1ng x\u00e3 h\u1ed9i h\u1eefu c\u01a1 \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 ki\u00ean nh\u1eabn tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u th\u1ea5y k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a. V\u00e0 m\u1eb7c d\u00f9 ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, nh\u01b0ng v\u1eabn c\u00f3 r\u1ea5t nhi\u1ec1u ti\u1ec1m n\u0103ng khi b\u1ea1n k\u1ebft h\u1ee3p \u0111\u0103ng b\u00e0i kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n v\u1edbi ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i c\u00f3 tr\u1ea3 ph\u00ed.<\/p>\n

Xem th\u00eam:<\/strong><\/p>\n

Social Media Marketing: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ROI (T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n)<\/a><\/strong><\/p>\n

[B\u00c1O C\u00c1O] \u1ea2nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0<\/a><\/strong><\/p>\n

\"social-media<\/p>\n

SEM – Marketing qua t\u1ed1i \u01b0u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 nghe r\u1ea5t nhi\u1ec1u v\u1ec1 SEO website, SEO t\u1eeb kh\u00f3a nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 ch\u01b0a bi\u1ebft “m\u1eb9” c\u1ee7a ch\u00fang l\u00e0 SEM – Search Engine Marketing. SEM l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh marketing d\u1ef1a tr\u00ean Internet\u00a0li\u00ean quan \u0111\u1ebfn vi\u1ec7c nghi\u00ean c\u1ee9u, s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p\u00a0Marketing kh\u00e1c nhau nh\u1eb1m \u0111\u01b0a website c\u1ee7a c\u00e1 nh\u00e2n\/doanh nghi\u1ec7p \u0111\u1ee9ng \u1edf\u00a0 v\u1ecb tr\u00ed mong mu\u1ed1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm tr\u00ean Internet.<\/p>\n

Search Engine Marketing (SEM) li\u00ean quan \u0111\u1ebfn nh\u1eefng th\u1ee9 nh\u01b0\u00a0T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, ph\u00e2n t\u00edch c\u1ea1nh tranh, danh s\u00e1ch tr\u1ea3 ti\u1ec1n v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c nh\u1eb1m t\u0103ng l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u1ebfn trang web c\u1ee7a c\u00e1 nh\u00e2n\/doanh nghi\u1ec7p.<\/p>\n

M\u1eb7t kh\u00e1c, \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau l\u1ea1i th\u00f4ng qua qu\u1ea3ng c\u00e1o c\u1ee7a Google. \u0110i\u1ec1u n\u00e0y ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o c\u00f3 li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng web \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1eddi \u0111\u00e3 truy c\u1eadp trang ch\u1ee7 c\u1ee7a b\u1ea1n, \u0111i \u0111\u1ebfn trang n\u00e0y ch\u1ee9 kh\u00f4ng ph\u1ea3i trang kh\u00e1c ho\u1eb7c \u0111\u00e3 th\u00eam s\u1ea3n ph\u1ea9m v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd nh\u01b0ng sau \u0111\u00f3 t\u1eeb b\u1ecf giao d\u1ecbch mua tr\u01b0\u1edbc khi ho\u00e0n t\u1ea5t.\u00a0V\u1edbi c\u00e1c t\u00ednh n\u0103ng th\u1eed nghi\u1ec7m A\/B do Google cung c\u1ea5p, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh thi\u1ebft k\u1ebf v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u00ecm ra nh\u1eefng g\u00ec ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u00ecnh.<\/p>\n

Xem th\u00eam: Danh s\u00e1ch t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong marketing<\/a><\/p>\n

Influence Marketing v\u00e0 Refferal Marketing – K\u00eanh marketing B2B hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n

Marketing ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng\u2013 ho\u1eb7c qua nh\u1eefng ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u\u2013 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c marketing ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn cho c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u00e0 ph\u1ea7n m\u1ec1m. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a TopRank Marketing<\/a>, 90% c\u00e1c c\u00f4ng ty B2B n\u00f3i chung d\u1ef1 ki\u1ebfn \u200b\u200bng\u00e2n s\u00e1ch d\u00e0nh cho marketing ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd s\u1ebd t\u0103ng ho\u1eb7c gi\u1eef nguy\u00ean trong su\u1ed1t n\u0103m 2021.<\/p>\n

Tr\u01b0\u1edbc khi mua m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm l\u1eddi khuy\u00ean c\u1ee7a m\u1ed9t chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.\u00a0B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng chuy\u00ean gia trong ng\u00e0nh \u0111\u00f3, b\u1ea1n s\u1ebd kh\u00f4ng ch\u1ec9 \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng \u2013 b\u1ea1n c\u00f2n \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb l\u00f2ng trung th\u00e0nh, s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 \u1ea3nh h\u01b0\u1edfng m\u00e0 ng\u01b0\u1eddi \u0111\u00f3 \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd theo th\u1eddi gian.<\/p>\n

\u0110\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh l\u00e0 ai, h\u1ecd g\u1eb7p ph\u1ea3i nh\u1eefng th\u00e1ch th\u1ee9c g\u00ec v\u00e0 h\u1ecd d\u00e0nh th\u1eddi gian \u1edf \u0111\u00e2u.\u00a0B\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng ng\u01b0\u1eddi h\u1ecd theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, blog n\u00e0o h\u1ecd \u0111\u1ecdc v\u00e0 video h\u1ecd xem tr\u00ean YouTube, sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng b\u1ee9c tranh v\u1ec1 c\u00e1c chuy\u00ean gia ti\u1ec1m n\u0103ng trong ng\u00e0nh \u0111\u1ec3 ti\u1ebfp c\u1eadn.<\/p>\n

\"\"<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 b\u1ea3n th\u00e2n b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t m\u1ee9c \u0111\u1ed9 tin c\u1eady nh\u1ea5t \u0111\u1ecbnh tr\u01b0\u1edbc khi li\u00ean h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u00e1c \u0111i\u1ec1u kho\u1ea3n v\u00e0 gi\u00e1 c\u1ea3.\u00a0T\u1eeb n\u1ed9i dung blog ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 marketing qua email \u0111\u1ebfn s\u1ef1 hi\u1ec7n di\u1ec7n v\u1eefng ch\u1eafc tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea5t c\u1ea3 nh\u1eefng ph\u1ea7n n\u00e0y k\u1ebft h\u1ee3p v\u1edbi nhau \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t t\u1ed5ng th\u1ec3 m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n

Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, marketing qua ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u00e0 m\u1ed9t k\u1ecbch b\u1ea3n \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i cho t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan (cho b\u1ea1n, cho ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng).<\/p>\n

Xem th\u00eam: L\u01b0u \u00fd khi s\u1eed d\u1ee5ng Influencer Marketing<\/a><\/strong><\/p>\n

T\u00edch h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0y l\u1ea1i v\u1edbi nhau<\/strong><\/h2>\n

Marketing th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t cu\u1ed9c ch\u01a1i l\u00e2u d\u00e0i, nh\u01b0ng h\u00e3y k\u1ebft h\u1ee3p m\u1ed9t s\u1ed1 c\u00e1ch ti\u1ebfp c\u1eadn \u1edf tr\u00ean v\u00e0 b\u1ea1n s\u1ebd \u1edf v\u1ecb tr\u00ed v\u1eefng ch\u1eafc \u0111\u1ec3 tr\u1ee3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh.<\/p>\n

N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u ng\u00e2n s\u00e1ch, ngu\u1ed3n l\u1ef1c \u0111\u1eebng ng\u1ea1i th\u1eed nghi\u1ec7m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp. N\u1ebfu b\u1ea1n c\u1ea7n c\u1ea9n th\u1eadn h\u01a1n m\u1ed9t ch\u00fat v\u1edbi h\u1ea7u bao, th\u00ec b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u th\u00f4ng qua n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, email, ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u00f2 ch\u01a1i c\u00f3 th\u01b0\u01a1ng hi\u1ec7u\u00a0.<\/p>\n

Remarketing kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/h2>\n

Cu\u1ed1i c\u00f9ng, chuy\u00ean gia t\u01b0 v\u1ea5n marketing t\u1ea1i DTM Consulting ch\u00fang t\u00f4i mu\u1ed1n nh\u1eafc nh\u1edf b\u1ea1n l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing B2B v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 – remarrketing\/resale\/upsale l\u1ea1i nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1ea1n \u0111ang c\u00f3. T\u1ea1i sao l\u1ea1i b\u1ecf qua nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 bi\u1ebft \u0111\u1ebfn v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 c\u1ee7a ch\u00fang ta?<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing B2B t\u1ed1t nh\u1ea5t – v\u00e0 th\u01b0\u1eddng b\u1ecb b\u1ecf qua nh\u1ea5t – m\u00e0 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng doanh thu th\u00f4ng qua c\u00e1c n\u1ed7 l\u1ef1c marketing nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd. B\u1eb1ng c\u00e1ch c\u00f3 s\u1eb5n c\u00e1c h\u1ec7 th\u1ed1ng, quy tr\u00ecnh v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ec3 remarketing cho kh\u00e1ch h\u00e0ng \u0111ang ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n duy tr\u00ec nh\u1ea5t qu\u00e1n, b\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o c\u00e1c s\u1ea3n ph\u1ea9m, t\u00ednh n\u0103ng v\u00e0 d\u1ecbch v\u1ee5 b\u1ed5 sung.<\/p>\n

Nh\u1eefng n\u1ed7 l\u1ef1c v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p g\u1ea5p nhi\u1ec1u l\u1ea7n. B\u1ea1n kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 t\u0103ng m\u1ee9c chi ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 b\u1eb1ng c\u00e1ch lu\u00f4n c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 h\u1ecd, b\u1ea1n c\u00f2n t\u1ea1o ra th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n gi\u1edbi thi\u1ec7u \u0111\u1ebfn v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\n

\u2014<\/p>\n

\u0110\u1ebfn \u0111\u00e2y, n\u1ebfu b\u1ea1n th\u1ea5y c\u00f2n nhi\u1ec1u b\u0103n kho\u0103n, lo l\u1eafng v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p, t\u1ea1i sao kh\u00f4ng\u00a0tham kh\u1ea3o \u00fd ki\u1ebfn t\u01b0 v\u1ea5n c\u1ee7a c\u00e1c chuy\u00ean gia c\u1ed1 v\u1ea5n<\/strong>\u00a0c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m c\u0169ng nh\u01b0 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 MI\u1ec4N PH\u00cd<\/p>\n

\u0110\u0102NG K\u00dd T\u01af V\u1ea4N<\/a><\/strong>\u00a0ngay \u0111\u1ec3 nh\u1eadn\u00a0PH\u00c2N T\u00cdCH, T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/strong>\u00a0t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a DTM Consulting.<\/p>\n

 <\/p>\n<\/header>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u0110i c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c gi\u1ea3i ph\u00e1p, ph\u1ea7n m\u1ec1m c\u00f4ng ngh\u1ec7 l\u00e0 s\u1ef1 c\u1ea1nh tranh. Doanh nghi\u1ec7p lu\u00f4n ph\u1ea3i t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi doanh nghi\u1ec7p kinh doanh s\u1ea3n ph\u1ea9m, gi\u1ea3i […]<\/p>","protected":false},"author":20,"featured_media":15692,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[644],"class_list":["post-15679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15679"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15679\/revisions"}],"predecessor-version":[{"id":15696,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15679\/revisions\/15696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15692"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}