{"id":15665,"date":"2022-12-14T16:32:35","date_gmt":"2022-12-14T09:32:35","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15665"},"modified":"2022-12-14T17:06:15","modified_gmt":"2022-12-14T10:06:15","slug":"tai-dinh-vi-thuong-hieu-thanh-cong","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tai-dinh-vi-thuong-hieu-thanh-cong\/","title":{"rendered":"Khi n\u00e0o c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u? L\u00e0m sao \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng?"},"content":{"rendered":"<div class=\"article-headline-container\">\n<div class=\"header-content-container\">\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/tai-dinh-vi-thuong-hieu\/\">T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a> th\u01b0\u1eddng bao g\u1ed3m s\u1ef1 thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, nhi\u1ec1u c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang ti\u1ebfn h\u00e0nh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c c\u00f4ng ty t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng th\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb m\u1ed9t h\u00ecnh \u1ea3nh c\u00f3 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1eadp nh\u1ea5t, g\u1eafn k\u1ebft v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi, insight kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<h2><strong>Khi doanh nghi\u1ec7p \u0111\u1ebfn giai \u0111o\u1ea1n ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng<\/strong><\/h2>\n<p>Sau khi ch\u00fang l\u1ea7n \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u ra th\u1ecb tr\u01b0\u1eddng, c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u1ea1i do nh\u1eefng thay \u0111\u1ed5i trong t\u00ecnh h\u00ecnh c\u1ea1nh tranh v\u00e0 th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 th\u1ec3 \u0111\u00e2y n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty. T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a m\u1ed9t (v\u00e0i) nh\u00f3m th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec3 n\u00f3 c\u00f3 th\u1ec3 c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i ho\u1eb7c trong c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau kh\u00e1c.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-11562 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/\u0111\u1ecbnh-h\u01b0\u1edbng-chi\u1ebfn-l\u01b0\u1ee3c-strategy-marketing-dtmconsulting.vn_-300x155.jpg\" alt=\"\u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c strategy marketing dtmconsulting.vn\" width=\"300\" height=\"155\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/\u0111\u1ecbnh-h\u01b0\u1edbng-chi\u1ebfn-l\u01b0\u1ee3c-strategy-marketing-dtmconsulting.vn_-300x155.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/\u0111\u1ecbnh-h\u01b0\u1edbng-chi\u1ebfn-l\u01b0\u1ee3c-strategy-marketing-dtmconsulting.vn_-260x134.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/\u0111\u1ecbnh-h\u01b0\u1edbng-chi\u1ebfn-l\u01b0\u1ee3c-strategy-marketing-dtmconsulting.vn_-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/\u0111\u1ecbnh-h\u01b0\u1edbng-chi\u1ebfn-l\u01b0\u1ee3c-strategy-marketing-dtmconsulting.vn_-145x75.jpg 145w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/06\/\u0111\u1ecbnh-h\u01b0\u1edbng-chi\u1ebfn-l\u01b0\u1ee3c-strategy-marketing-dtmconsulting.vn_.jpg 695w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/155;\" \/><\/p>\n<p>N\u00f3i chung, b\u1ea1n n\u00ean xem x\u00e9t vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb khi b\u1ea1n th\u1ea5y nhu c\u1ea7u ho\u1eb7c c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. C\u00f3 l\u1ebd khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 r\u1ee7i ro nh\u1ea5t \u0111\u1ecbnh. V\u00ed d\u1ee5, doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u00e3 ch\u1eadm l\u1ea1i, ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang tr\u1edf n\u00ean nh\u1ecf h\u01a1n ho\u1eb7c b\u1ea1n \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u1ea3i ti\u1ebfn m\u1edbi m\u00e0 b\u1ea1n mu\u1ed1n gi\u1edbi thi\u1ec7u cho s\u1ea3n ph\u1ea9m. C\u00e1c y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb l\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>C\u1ea1nh tranh:<\/strong>\u00a0C\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi tham gia ho\u1eb7c r\u1eddi kh\u1ecfi th\u1ecb tr\u01b0\u1eddng;\u00a0\u0111\u1ed1i th\u1ee7 tham gia l\u1ef1c l\u01b0\u1ee3ng;\u00a0s\u1ef1 \u0111\u1ed5i m\u1edbi c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 nguy c\u01a1 l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u1edf n\u00ean l\u1ed7i th\u1eddi;\u00a0chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 c\u1ea1nh tranh<\/li>\n<li><strong>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng:<\/strong>\u00a0Thay \u0111\u1ed5i th\u1ecb hi\u1ebfu, s\u1edf th\u00edch;\u00a0ph\u00e1t tri\u1ec3n th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u00ecm hi\u1ec3u, mua ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n;\u00a0c\u00e1c ph\u00e2n kh\u00fac m\u1edbi n\u1ed5i l\u00ean l\u00e0m m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/li>\n<li><strong>M\u00f4i tr\u01b0\u1eddng b\u00ean trong:<\/strong>\u00a0Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 l\u00e3nh \u0111\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c;\u00a0mua l\u1ea1i ho\u1eb7c ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 m\u1edbi;\u00a0gi\u1edbi thi\u1ec7u \u0111\u1ed5i m\u1edbi mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t m\u1edbi<\/li>\n<\/ul>\n<p>S\u1ef1 thay \u0111\u1ed5i khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1, v\u1ea5n \u0111\u1ec1 trong doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\n<ul>\n<li>Gi\u00e1 s\u1ea3n ph\u1ea9m<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c marketing<\/li>\n<li>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<li>C\u01a1 c\u1ea5u c\u00e1c ph\u00f2ng ban, b\u1ed9 ph\u1eadn,&#8230;.<\/li>\n<li>Cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n<li>Brand mantra<\/li>\n<li>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>&#8230;&#8230;<\/li>\n<\/ul>\n<h2>Khi n\u00e0o c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n<h3><strong>M\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i<\/strong><\/h3>\n<p>Thay \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng, th\u1ecb tr\u01b0\u1eddng xung quanh l\u00e0 y\u1ebfu t\u1ed1 th\u01b0\u1eddng khi\u1ebfn doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, c\u00f4ng ty. V\u00ed d\u1ee5, <strong>s<\/strong>uy tho\u00e1i ho\u1eb7c ph\u1ee5c h\u1ed3i kinh t\u1ebf; nh\u1eefng thay \u0111\u1ed5i v\u1ec1 ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u00f4i tr\u01b0\u1eddng ch\u00ednh tr\u1ecb ho\u1eb7c c\u00e1c l\u1ef1c l\u01b0\u1ee3ng x\u00e3 h\u1ed9i nh\u01b0 phong tr\u00e0o xung quanh tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a kinh t\u1ebf do Covid-19 l\u00e0 minh ch\u1ee9ng cho th\u1ea5y r\u00f5 n\u00e9t nh\u1ea5t v\u1ec1 \u00e1p l\u1ef1c c\u1ea7n thay \u0111\u1ed5i t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. H\u00e0nh vi, quan \u0111i\u1ec3m v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 b\u01b0\u1edbc thay \u0111\u1ed5i m\u1ea1nh m\u1ebd.<\/p>\n<h3><strong>Ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c kinh doanh<\/strong><\/h3>\n<p>Doanh nghi\u1ec7p lu\u00f4n ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, n\u1ebfu kh\u00f4ng ng\u01b0\u1eddi b\u1ecb lo\u1ea1i ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng l\u00e0 doanh nghi\u1ec7p b\u1ea1n. Khi doanh nghi\u1ec7p b\u1ea1n ph\u00e1t tri\u1ec3n m\u1ed9t\/nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 ti\u1ec1m n\u0103ng nh\u01b0ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc \u0111\u00f3 th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n thay \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Tr\u01b0\u1eddng h\u1ee3p t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Viettel t\u1ea1i Vi\u1ec7t Nam v\u1eeba qua c\u00f3 th\u1ec3 th\u1ea5y r\u1ea5t r\u00f5 n\u00e9t \u0111i\u1ec1u n\u00e0y.\u00a0C\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p m\u1edbi \u0111\u01b0\u1ee3c b\u1ed5 sung \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng thay v\u00ec ch\u1ec9 l\u00e0 d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<p>Sau khi th\u1ef1c hi\u1ec7n xong s\u1ee9 m\u1ec7nh \u201cPh\u1ed5 c\u1eadp d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng\u201d \u1edf Vi\u1ec7t Nam, t\u1eeb n\u0103m 2018, Viettel tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh m\u1edbi \u201cTi\u00ean phong ki\u1ebfn t\u1ea1o x\u00e3 h\u1ed9i s\u1ed1\u201d v\u00e0 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng sang m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ed1. Cho \u0111\u1ebfn cu\u1ed1i n\u0103m 2020, Viettel \u0111\u00e3 h\u00ecnh th\u00e0nh 6 n\u1ec1n t\u1ea3ng ch\u1ee7 \u0111\u1ea1o c\u1ee7a m\u1ed9t x\u00e3 h\u1ed9i s\u1ed1 g\u1ed3m: H\u1ea1 t\u1ea7ng s\u1ed1; Gi\u1ea3i ph\u00e1p s\u1ed1; N\u1ed9i dung s\u1ed1; T\u00e0i ch\u00ednh s\u1ed1; An ninh m\u1ea1ng v\u00e0 Nghi\u00ean c\u1ee9u s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 cao.<\/p>\n<p>Vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb gi\u00fap th\u01b0\u01a1ng hi\u1ec7u Viettel ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea7m nh\u00ecn m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c tuy\u00ean b\u1ed1 v\u00e0 th\u1ef1c hi\u1ec7n trong th\u1ef1c t\u1ebf; kh\u1eb3ng \u0111\u1ecbnh Viettel kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng \u0111\u01a1n thu\u1ea7n nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n<p>M\u1eb7t kh\u00e1c, t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eadp \u0111o\u00e0n n\u00e0y. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p trong b\u1ed1i c\u1ea3nh s\u1ed1 v\u00e0 n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 nh\u01b0 hi\u1ec7n nay.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-14676\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-300x156.jpg\" alt=\"T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng\" width=\"500\" height=\"261\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong.jpg 940w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h3><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi, S\u1ea3n ph\u1ea9m m\u1edbi, \u0110\u1ecbnh v\u1ecb m\u1edbi<\/strong><\/h3>\n<p>Th\u00eam v\u00e0o \u0111\u00f3, s\u1ee9c \u00e9p t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi n\u1ed5i v\u00e0o th\u1ecb tr\u01b0\u1eddng c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n khi\u00ean doanh nghi\u1ec7p c\u1ea7n \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m. \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp ho\u1eb7c c\u00f3 li\u00ean quan,&#8230; V\u00ed d\u1ee5, khi internet ph\u00e1t tri\u1ec3n, thay v\u00ec ph\u1ea3i t\u1ed1n chi ph\u00ed g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, ng\u01b0\u1eddi d\u00f9ng gi\u1edd \u0111\u00e2y ch\u1ec9 c\u1ea7n g\u1ecdi qua c\u00e1c n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i internet c\u00f3 s\u1eb5n v\u00e0 mi\u1ec5n ph\u00ed ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 xem phim qua c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 theo y\u00eau c\u1ea7u, thay v\u00ec ph\u1ea3i tr\u1ea3 ti\u1ec1n cho nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh. K\u1ebft qu\u1ea3 l\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 OTT, tr\u1edf th\u00e0nh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty vi\u1ec5n th\u00f4ng, c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n h\u00ecnh,&#8230;<\/p>\n<p>Do \u0111\u00f3, doanh nghi\u1ec7p lu\u00f4n c\u1ea7n ph\u1ea3i c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng v\u00e0 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb m\u1ea5t th\u1ecb ph\u1ea7n, doanh thu.<\/p>\n<p>Tr\u01b0\u1eddng h\u1ee3p g\u1ea7n \u0111\u00e2y nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam \u0111\u00f3 l\u00e0 thay \u0111\u1ed5i l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb l\u1ea1i h\u00ecnh \u1ea3nh c\u1ee7a Highland Coffee. Hi\u1ec7n nay, th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam g\u1ea7n nh\u01b0 b\u00e3o h\u00f2a v\u1edbi r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Starbucks v\u00e0 \u1ed3n \u00e0o c\u1ee7a Trung Nguy\u00ean c\u0169ng nh\u01b0 c\u00e1c nh\u00e3n hi\u1ec7u d\u00f2ng c\u00e0 ph\u00ea m\u1edbi c\u1ee7a Vi\u1ec7t Nam d\u01b0\u1eddng nh\u01b0 khi\u1ebfn Highlands Coffee l\u00e9p v\u1ebf h\u01a1n. Ban \u0111\u1ea7u, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 &#8220;c\u00e0 ph\u00ea d\u00e0nh cho doanh nh\u00e2n&#8221;, &#8220;c\u00e0 ph\u00ea Vi\u1ec7t&#8221; Highlands Coffee \u0111\u00e3 c\u00f4ng b\u1ed1 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a Highland Coffee \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi s\u1ef1 m\u1ec7nh ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng, <span lang=\"VI\">tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho c\u1ed9ng \u0111\u1ed3ng, v\u00e0 l\u00e0 n\u01a1i \u0111\u1ec3 m\u1ecdi c\u1ed9ng \u0111\u1ed3ng k\u1ebft n\u1ed1i. <\/span>H\u00ecnh \u1ea3nh thi\u1ebft k\u1ebf v\u00e0 th\u00f4ng \u0111i\u1ec7p m\u1edbi s\u1ebd t\u1eadp trung v\u00e0o nh\u1eefng gi\u00e1 tr\u1ecb g\u1eafn b\u00f3, g\u1eafn k\u1ebft t\u00ecnh c\u1ea3m gi\u1eefa m\u1ecdi ng\u01b0\u1eddi. Highlands Coffee l\u00e0m m\u1edbi logo v\u00e0<span lang=\"VI\">\u00a0ra m\u1eaft\u00a0<\/span>th\u00f4ng \u0111i\u1ec7p h\u01b0\u1edbng v\u1ec1 c\u1ed9ng \u0111\u1ed3ng:<b> \u201cHighlands Coffee\u00ae L\u00e0 C\u1ee7a Ch\u00fang M\u00ecnh\u201d<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-15676 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Khi-nao-can-tai-dinh-vi-thuong-hieu-dtm-consulting-highlands-coffee-tai-dinh-vi-thuong-hieu-hinh-anh.jpg\" alt=\"Khi n\u00e0o c\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u dtm consulting highlands coffee t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u h\u00ecnh \u1ea3nh\" width=\"500\" height=\"220\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Khi-nao-can-tai-dinh-vi-thuong-hieu-dtm-consulting-highlands-coffee-tai-dinh-vi-thuong-hieu-hinh-anh.jpg 500w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Khi-nao-can-tai-dinh-vi-thuong-hieu-dtm-consulting-highlands-coffee-tai-dinh-vi-thuong-hieu-hinh-anh-300x132.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Khi-nao-can-tai-dinh-vi-thuong-hieu-dtm-consulting-highlands-coffee-tai-dinh-vi-thuong-hieu-hinh-anh-260x114.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Khi-nao-can-tai-dinh-vi-thuong-hieu-dtm-consulting-highlands-coffee-tai-dinh-vi-thuong-hieu-hinh-anh-50x22.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/Khi-nao-can-tai-dinh-vi-thuong-hieu-dtm-consulting-highlands-coffee-tai-dinh-vi-thuong-hieu-hinh-anh-150x66.jpg 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/220;\" \/><\/p>\n<h3><strong>Th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau thay \u0111\u1ed5i<\/strong><\/h3>\n<p>Nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111ang thay \u0111\u1ed5i t\u1eebng ng\u00e0y. V\u00ed d\u1ee5, doanh nghi\u1ec7p hi\u1ec7n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau theo nh\u00f3m tu\u1ed5i 18-25 tu\u1ed5i. Tuy nhi\u00ean, h\u00e0nh vi, quan \u0111i\u1ec3m v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a nh\u00f3m tu\u1ed5i tr\u00ean c\u00e1ch \u0111\u00e2y 3-5 n\u0103m s\u1ebd r\u1ea5t kh\u00e1c v\u1edbi c\u00f9ng nh\u00f3m kh\u00e1ch h\u00e0ng \u1edf tu\u1ed5i tr\u00ean \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. \u0110\u1ed3ng th\u1eddi, nh\u1eefng ng\u01b0\u1eddi \u1edf nh\u00f3m tr\u1ebb tu\u1ed5i tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh h\u01a1n v\u00e0 b\u1ecf qua th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ho\u1eb7c c\u00f3 th\u1ec3 h\u00e0nh vi, l\u1ed1i s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi xu h\u01b0\u1edbng v\u0103n h\u00f3a, m\u00f4i tr\u01b0\u1eddng xung quanh. Nh\u1eefng th\u00e1ch th\u1ee9c nh\u01b0 th\u1ebf n\u00e0y kh\u00f4ng th\u1ec3 b\u1ecf qua, khi \u0111\u00f3 doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc xem x\u00e9t v\u00e0 \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m.<\/p>\n<h2><strong>L\u00e0m sao \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p?<\/strong><\/h2>\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p m\u1ed9t ngu\u1ed3n l\u1ef1c \u0111\u00e1ng k\u1ec3 cam k\u1ebft, th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c, nh\u01b0ng khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t, n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng h\u1ed3i sinh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111ang g\u1eb7p kh\u00f3 kh\u0103n. C\u00f3 m\u1ed9t s\u1ed1 l\u00fd do c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t t\u00e1i \u0111\u1ecbnh v\u1ecb. V\u00ed d\u1ee5;<\/p>\n<h3><strong>Doanh nghi\u1ec7p mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c<\/strong><\/h3>\n<p>Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 c\u00f2n c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u1ee7 l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a m\u00ecnh.\u00a0M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0 n\u1ebfu th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t nh\u00f3m tu\u1ed5i c\u1ee5 th\u1ec3 m\u00e0 cu\u1ed1i c\u00f9ng s\u1ebd ph\u00e1t tri\u1ec3n nhanh h\u01a1n s\u1ea3n ph\u1ea9m.\u00a0Th\u00f4ng th\u01b0\u1eddng, c\u00e1c c\u00f4ng ty ch\u1ecdn nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ec3 m\u1edf r\u1ed9ng s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 t\u0103ng doanh thu c\u1ee7a h\u1ecd.\u00a0T\u00e1i \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n marketing s\u1ea3n ph\u1ea9m t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng tr\u01b0\u1edbc \u0111\u00e2y kh\u00f4ng th\u1ec3 ti\u1ebfp c\u1eadn.<\/p>\n<h3><strong>\u0110\u1ed5i m\u1edbi l\u1ea1i s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5)<\/strong><\/h3>\n<p>Khi c\u00e1c c\u00f4ng ty gi\u00e0 \u0111i, c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd tr\u1ea3i qua m\u1ed9t s\u1ed1 c\u1eadp nh\u1eadt v\u00e0 thay \u0111\u1ed5i.\u00a0Ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, quy \u0111\u1ecbnh li\u00ean bang v\u00e0 thay \u0111\u1ed5i v\u0103n h\u00f3a ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0T\u00e1i \u0111\u1ecbnh v\u1ecb c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u00f4ng b\u00e1o cho c\u00f4ng ch\u00fang v\u1ec1 nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u00e0 marketing s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p.<\/p>\n<p>M\u1ed9t\u00a0<a href=\"https:\/\/moneyppl.com\/8-companies-made-miraculous-comeback-near-extinction\/4183\/14\/\" target=\"_blank\" rel=\"noopener\">v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 t\u00e1i \u0111\u1ecbnh v\u1ecb<\/a>\u00a0l\u00e0 khi Converse chuy\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1eeb gi\u00e0y th\u1ec3 thao sang th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang\/phong c\u00e1ch s\u1ed1ng.\u00a0Khi c\u00f4ng ty m\u1edbi ra m\u1eaft, \u0111\u00e2y l\u00e0 \u0111\u00f4i gi\u00e0y th\u1ec3 thao b\u00f3ng r\u1ed5 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t \u0111\u1ea7u ti\u00ean.\u00a0Trong nh\u1eefng n\u0103m qua, s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Nike, Adidas v\u00e0 Reebok, khi\u1ebfn th\u1ecb ph\u1ea7n c\u1ee7a Converse gi\u1ea3m xu\u1ed1ng ch\u1ec9 c\u00f2n 2,3% v\u00e0o n\u0103m 1998. V\u00e0i n\u0103m sau khi \u0111\u01b0\u1ee3c Nike mua l\u1ea1i, c\u00f4ng ty \u0111\u00e3 kh\u00e9o l\u00e9o \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng m\u00e0 ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1eb7c. gi\u00e0y th\u1ec3 thao nh\u01b0 m\u1ed9t tuy\u00ean b\u1ed1 v\u1ec1 phong c\u00e1ch v\u00e0 nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t \u0111\u00f4i gi\u00e0y th\u1eddi trang, b\u00ecnh th\u01b0\u1eddng v\u00e0 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u1ea1c s\u0129, c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u kh\u1ecfi m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh s\u1eafp x\u1ea3y ra.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-14655 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Chien-luoc-san-pham-san-pham-moi-trong-kinh-doanh-va-marketing-300x156.jpg\" alt=\"\" width=\"500\" height=\"261\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Chien-luoc-san-pham-san-pham-moi-trong-kinh-doanh-va-marketing-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Chien-luoc-san-pham-san-pham-moi-trong-kinh-doanh-va-marketing-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Chien-luoc-san-pham-san-pham-moi-trong-kinh-doanh-va-marketing-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Chien-luoc-san-pham-san-pham-moi-trong-kinh-doanh-va-marketing-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Chien-luoc-san-pham-san-pham-moi-trong-kinh-doanh-va-marketing-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Chien-luoc-san-pham-san-pham-moi-trong-kinh-doanh-va-marketing.jpg 940w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/261;\" \/><\/p>\n<h3><strong>C\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/strong><\/h3>\n<p>C\u1ea1nh tranh l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb. Khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n ti\u1ebfp t\u1ee5c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, h\u1ecd c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u cung c\u1ea5p c\u00e1c m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n. \u0110\u1ec3 gi\u1eef v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb l\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i ch\u1ea5t l\u01b0\u1ee3ng, thay \u0111\u1ed5i gi\u00e1 ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh.<\/p>\n<h3><strong>Doanh thu, doanh s\u1ed1 b\u00e1n gi\u1ea3m d\u1ea7n<\/strong><\/h3>\n<p>C\u00f3 l\u1ebd l\u00fd do r\u00f5 r\u00e0ng nh\u1ea5t \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn nh\u01b0 mong \u0111\u1ee3i.\u00a0C\u00e1c con s\u1ed1 c\u00f3 xu h\u01b0\u1edbng \u0111i xu\u1ed1ng k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c.\u00a0T\u00e1i \u0111\u1ecbnh v\u1ecb m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng mang l\u1ea1i l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c c\u1eadp nh\u1eadt bao b\u00ec, \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u1eb7c th\u00eam c\u00e1c t\u00ednh n\u0103ng m\u1edbi.<\/p>\n<p>\u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh th\u1eed t\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ee7a b\u1ea1n. B\u1ea1n s\u1ebd c\u1ea7n xem x\u00e9t c\u1ea9n th\u1eadn c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p m\u00ecnh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch hay kh\u00f4ng?<\/p>\n<p>N\u1ebfu b\u1ea1n th\u1ea5y c\u00f2n nhi\u1ec1u b\u0103n kho\u0103n, lo l\u1eafng v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p, t\u1ea1i sao kh\u00f4ng\u00a0<strong>tham kh\u1ea3o \u00fd ki\u1ebfn t\u01b0 v\u1ea5n c\u1ee7a c\u00e1c chuy\u00ean gia c\u1ed1 v\u1ea5n<\/strong>\u00a0c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m c\u0169ng nh\u01b0 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 MI\u1ec4N PH\u00cd<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\">\u0110\u0102NG K\u00dd T\u01af V\u1ea4N<\/a><\/strong>\u00a0ngay \u0111\u1ec3 nh\u1eadn\u00a0<strong>PH\u00c2N T\u00cdCH, T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/strong>\u00a0t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a DTM Consulting.<\/p>\n<h2><strong>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/strong><\/h2>\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u1ef1 nh\u01b0 khi b\u1ea1n thi\u1ebft l\u1eadp v\u1ecb tr\u00ed ban \u0111\u1ea7u c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 ph\u00e2n t\u00edch c\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd, sau \u0111\u00f3 so s\u00e1nh ch\u00fang t\u1edbi c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n) v\u00e0 gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean tin t\u01b0\u1edfng \u0111i\u1ec1u \u0111\u00f3 (l\u00fd do \u0111\u1ec3 tin t\u01b0\u1edfng).<\/p>\n<h3><a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/a><\/h3>\n<p>\u0110i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft l\u00e0 thay v\u00ec t\u1ef1 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nh\u1edd c\u1ea3m t\u00ednh, th\u00f3i quen c\u1ee7a b\u1ea3n th\u00e2n thay cho kh\u00e1ch h\u00e0ng, h\u00e3y t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u h\u00e0nh vi, insight kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ebfn. B\u1eb1ng c\u00e1ch n\u00f3i chuy\u1ec7n, ti\u1ebfp x\u00fac v\u00e0 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng thay \u0111\u1ed5i trong cu\u1ed9c s\u1ed1ng ho\u1eb7c nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi c\u00f3 th\u1ec3 \u0111\u00e3 xu\u1ea5t hi\u1ec7n.<\/p>\n<h3>\u0110\u00e1nh gi\u00e1 l\u1ea1i v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb m\u1edbi<\/h3>\n<p>B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 xem l\u1ea1i b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh v\u1ecb c\u1ee7a b\u1ea1n (th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 b\u1ea3n \u0111\u1ed3 nh\u1eadn th\u1ee9c) \u0111\u1ec3 xem x\u00e9t th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u1ea1ch ra c\u00e1ch b\u1ea1n so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1ec1 l\u1ee3i \u00edch.\u00a0\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm nh\u1eefng g\u00ec th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201ckho\u1ea3ng tr\u1eafng\u201d tr\u00ean th\u1ecb tr\u01b0\u1eddng \u2014 nh\u1eefng kho\u1ea3ng tr\u1ed1ng tr\u00ean b\u1ea3n \u0111\u1ed3 th\u1ec3 hi\u1ec7n c\u01a1 h\u1ed9i cho m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ed9c nh\u1ea5t.<\/p>\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 khi b\u1ea1n thi\u1ebft l\u1eadp \u0111\u1ecbnh v\u1ecb l\u1ea7n \u0111\u1ea7u ti\u00ean, vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb ph\u1ea3i xem x\u00e9t \u0111i\u1ec3m xu\u1ea5t ph\u00e1t c\u1ee7a b\u1ea1n \u2014 b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0B\u1ea1n di chuy\u1ec3n c\u00e0ng xa tr\u00ean b\u1ea3n \u0111\u1ed3 (v\u00e0 c\u00e0ng xa nh\u1eefng g\u00ec b\u1ea1n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn), th\u00ec c\u00e0ng c\u1ea7n nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0 ngu\u1ed3n l\u1ef1c h\u01a1n.\u00a0Di chuy\u1ec3n xa kh\u1ecfi v\u1ecb tr\u00ed ban \u0111\u1ea7u c\u1ee7a b\u1ea1n c\u0169ng mang l\u1ea1i r\u1ee7i ro.\u00a0V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t uy t\u00edn v\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng tin v\u00e0o \u0111\u1ecbnh v\u1ecb m\u1edbi c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n \u0111\u00e3 d\u1ecbch chuy\u1ec3n qu\u00e1 xa so v\u1edbi \u0111i\u1ec3m ban \u0111\u1ea7u \u0111\u00f3.<\/p>\n<p><strong>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/tuyen-ngon-dinh-vi-thuong-hieu\/\">Tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o v\u00e0 V\u00ed d\u1ee5<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-11713 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/Tuy\u00ean-ng\u00f4n-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1ch-t\u1ea1o-v\u00e0-V\u00ed-d\u1ee5-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/Tuy\u00ean-ng\u00f4n-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1ch-t\u1ea1o-v\u00e0-V\u00ed-d\u1ee5-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/Tuy\u00ean-ng\u00f4n-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1ch-t\u1ea1o-v\u00e0-V\u00ed-d\u1ee5-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/Tuy\u00ean-ng\u00f4n-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1ch-t\u1ea1o-v\u00e0-V\u00ed-d\u1ee5-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/Tuy\u00ean-ng\u00f4n-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1ch-t\u1ea1o-v\u00e0-V\u00ed-d\u1ee5-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/Tuy\u00ean-ng\u00f4n-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1ch-t\u1ea1o-v\u00e0-V\u00ed-d\u1ee5-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/Tuy\u00ean-ng\u00f4n-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1ch-t\u1ea1o-v\u00e0-V\u00ed-d\u1ee5.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" \/><\/p>\n<h2><a href=\"https:\/\/dtmconsulting.vn\/en\/rui-ro-tai-dinh-vi-thuong-hieu\/\">R\u1ee7i ro khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><\/h2>\n<p>M\u1ed9t r\u1ee7i ro kh\u00e1c trong vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb bao g\u1ed3m vi\u1ec7c t\u1ea1o ra s\u1ef1 nh\u1ea7m l\u1eabn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u khi c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u0169 \u0111\u01b0\u1ee3c tr\u1ed9n l\u1eabn v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng bi\u1ebft b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec.\u00a0B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 c\u00f3 h\u00e0nh l\u00fd v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb cao, nh\u1eefng ng\u01b0\u1eddi g\u1eafn b\u00f3 v\u1ec1 m\u1eb7t t\u00ecnh c\u1ea3m v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169 c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 r\u1eddi \u0111i v\u1edbi b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o.\u00a0\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u00e1i \u0111\u1ecbnh v\u1ecb v\u00ec c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng v\u01b0\u1ee3t tr\u1ed9i h\u01a1n nh\u1eefng r\u1ee7i ro ho\u1eb7c t\u1ed5n th\u1ea5t n\u00e0y ho\u1eb7c \u0111\u1ec3 tr\u00e1nh tr\u1edf n\u00ean l\u1ed7i th\u1eddi trong m\u1ed9t th\u1ebf gi\u1edbi \u0111ang thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/p>\n<p>\u0110\u00f4i khi (nh\u01b0ng kh\u00f4ng ph\u1ea3i lu\u00f4n lu\u00f4n), t\u00e1i \u0111\u1ecbnh v\u1ecb li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 khi b\u1ea1n \u0111ang c\u1ed1 g\u1eafng thu h\u00fat m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec7n \u0111\u1ea1i h\u00f3a \u0111\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 ph\u00f9 h\u1ee3p h\u01a1n.\u00a0\u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra m\u1ed9t b\u1ea3n s\u1eafc m\u1edbi cho c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m logo, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u00f4n ng\u1eef h\u00ecnh \u1ea3nh thu h\u00fat v\u00e0 n\u00f3i v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-11716 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" \/><\/p>\n<p>B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac duy nh\u1ea5t ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u1ea1i khi t\u00e1i \u0111\u1ecbnh v\u1ecb.\u00a0T\u1eeb b\u00e1n h\u00e0ng \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i s\u1eafp x\u1ebfp m\u1ecdi k\u00eanh v\u00e0 ch\u1ee9c n\u0103ng sao cho nh\u1ea5t qu\u00e1n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t nh\u1eadn th\u1ee9c th\u1ed1ng nh\u1ea5t.<\/p>\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00ean d\u1ef1a tr\u00ean vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd. Th\u1ef1c hi\u1ec7n \u0111\u00fang \u0111i\u1ec1u n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u00f4m nay v\u00e0 trong t\u01b0\u01a1ng lai, t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft th\u1ecb tr\u01b0\u1eddng t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 v\u1ecb th\u1ebf c\u1ea1nh tranh t\u1ed5ng th\u1ec3 m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>\u0110\u1ecbnh v\u1ecb l\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u1eadn th\u1ee9c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c\u0111\u1ecba \u0111i\u1ec3m\u201d t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, nh\u01b0ng c\u00e1c tri\u1ebft l\u00fd \u0111\u1ecbnh v\u1ecb hi\u1ec7n \u0111\u1ea1i c\u0169ng m\u1edf r\u1ed9ng \u0111\u1ecba \u0111i\u1ec3m n\u00e0y \u0111\u1ebfn tr\u00e1i tim c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng \u0111\u1ecbnh v\u1ecb s\u1ebd khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m \u0111\u1ed9ng.<\/p>\n<p>\u0110\u1ecbnh v\u1ecb m\u1ea1nh m\u1ebd l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 x\u00e1c th\u1ef1c v\u1ec1 m\u1eb7t c\u1ea1nh tranh, do \u0111\u00f3, \u0111\u00e1ng tin c\u1eady v\u00e0 b\u1ec1n v\u1eefng cho c\u00f4ng ty, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh ch\u00ednh.\u00a0\u0110\u1eebng nh\u1ea7m l\u1eabn v\u1edbi kh\u1ea9u hi\u1ec7u, tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb nh\u1eb1m h\u01b0\u1edbng d\u1eabn c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0 bao h\u00e0m m\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3.<\/p>\n<p>Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng lu\u00f4n n\u0103ng \u0111\u1ed9ng, thay \u0111\u1ed5i li\u00ean t\u1ee5c v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7, quy \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf, c\u00f9ng nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c (ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u). Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea3i xem x\u00e9t l\u1ea1i \u0111\u1ecbnh v\u1ecb c\u1ee7a m\u00ecnh ngay khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, n\u1ebfu kh\u00f4ng n\u00f3 c\u00f3 nguy c\u01a1 b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/p>\n<p>C\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n t\u1ea1i DTM Consulting ch\u00fang t\u00f4i tin r\u1eb1ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n thay \u0111\u1ed5i n\u00ean \u0111\u01b0\u1ee3c coi l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Cho d\u00f9 \u0111\u00f3 l\u00e0 doanh thu gi\u1ea3m ho\u1eb7c bi\u00ean l\u1ee3i nhu\u1eadn do t\u0103ng tr\u01b0\u1edfng th\u1ea5p ho\u1eb7c c\u1ea1nh tranh m\u1edbi (c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi), s\u1eb5n s\u00e0ng thay \u0111\u1ed5i s\u1ebd cho ph\u00e9p c\u00f4ng ty c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 th\u1eadm ch\u00ed c\u00f2n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n<p>&#8212;<\/p>\n<p>N\u1ebfu b\u1ea1n th\u1ea5y c\u00f2n nhi\u1ec1u b\u0103n kho\u0103n, lo l\u1eafng v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p, t\u1ea1i sao kh\u00f4ng\u00a0<strong>tham kh\u1ea3o \u00fd ki\u1ebfn t\u01b0 v\u1ea5n c\u1ee7a c\u00e1c chuy\u00ean gia c\u1ed1 v\u1ea5n<\/strong>\u00a0c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m c\u0169ng nh\u01b0 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 MI\u1ec4N PH\u00cd<\/p>\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\">\u0110\u0102NG K\u00dd T\u01af V\u1ea4N<\/a><\/strong>\u00a0ngay \u0111\u1ec3 nh\u1eadn\u00a0<strong>PH\u00c2N T\u00cdCH, T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/strong>\u00a0t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a DTM Consulting.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng bao g\u1ed3m s\u1ef1 thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, nhi\u1ec1u c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang ti\u1ebfn h\u00e0nh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, [&hellip;]<\/p>","protected":false},"author":20,"featured_media":15671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647],"class_list":["post-15665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15665"}],"version-history":[{"count":10,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15665\/revisions"}],"predecessor-version":[{"id":15677,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15665\/revisions\/15677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15671"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}