{"id":15634,"date":"2022-12-14T11:31:11","date_gmt":"2022-12-14T04:31:11","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15634"},"modified":"2023-09-14T15:06:01","modified_gmt":"2023-09-14T08:06:01","slug":"nguyen-nhan-that-bai-san-pham","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/nguyen-nhan-that-bai-san-pham\/","title":{"rendered":"Nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi – C\u00e1ch th\u1ee9c ph\u00f2ng tr\u00e1nh r\u1ee7i ro th\u1ea5t b\u1ea1i"},"content":{"rendered":"
\u0110\u1ec3 c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u ngu\u1ed3n l\u1ef1c, ti\u1ec1n b\u1ea1c v\u00e0 th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. Tuy nhi\u00ean, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi th\u00e0nh c\u00f4ng ra th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u kh\u00f4ng d\u1ec5 d\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o t\u1eebng ng\u00e0nh ngh\u1ec1, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ebd \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i.Ch\u00ednh v\u00ec v\u1eady, qua qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, DTM Consulting \u0111\u00e3 t\u1ed5ng h\u1ee3p l\u1ea1i m\u1ed9t s\u1ed1 nguy\u00ean nh\u00e2n ch\u00ednh khi\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u1ea5t b\u1ea1i khi ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n

S\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng<\/a>, kh\u00e1ch h\u00e0ng<\/h2>\n

S\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng r\u00f5 r\u00e0ng ho\u1eb7c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng kh\u00f4ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c l\u1ee3i \u00edch, gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 tr\u01b0\u1eddng h\u1ee3p hi\u1ebfm g\u1eb7p \u1edf c\u00e1c doanh nghi\u1ec7p kinh doanh t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

Khi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, \u0111\u00f4i khi nh\u1eefng nh\u00e0 nghi\u00ean c\u1ee9u qu\u00e1 ch\u00fa t\u00e2m \u0111\u1ebfn l\u1ee3i \u00edch\/t\u00ednh n\u0103ng v\u1eadt l\u00fd m\u00e0 qu\u00ean \u0111i nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. Tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 kh\u00f4ng hi\u1ebfm, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 y\u00eau c\u1ea7u chuy\u00ean m\u00f4n, k\u1ef9 thu\u1eadt cao nh\u01b0 s\u1ea3n ph\u1ea9m d\u01b0\u1ee3c ph\u1ea9m, gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7,…<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p qu\u00e1 v\u1ed9i v\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi khi c\u00f3 s\u1eb5n ngu\u1ed3n l\u1ef1c ho\u1eb7c “m\u00f9 m\u1edd” v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng \u0111i t\u1ef1 t\u00ecm hi\u1ec3u k\u1ef9 c\u00e0ng. C\u00f3 th\u1ec3 s\u1ea3n ph\u1ea9m \u0111\u00f3 ch\u1ec9 l\u00e0 xu h\u01b0\u1edbng, l\u00e0n s\u00f3ng n\u1ed5i l\u00ean nh\u1ea5t th\u1eddi. Khi s\u1ea3n ph\u1ea9m ra \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 tr\u1edf th\u00e0nh “l\u1ea1c h\u1eadu” ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1eb7t kh\u00e1c, \u0111\u00f4i khi t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi qu\u00e1 kh\u00e1c bi\u1ec7t, m\u1edbi m\u1ebb, kh\u00e1ch h\u00e0ng m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c m\u1edbi c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ho\u1eb7c t\u1ec7 h\u01a1n l\u00e0 kh\u00f4ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i. V\u1eady n\u00ean, l\u1eddi khuy\u00ean d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c \u0111\u00f3 l\u00e0 khi b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tri\u1ec3n, s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi, doanh nghi\u1ec7p h\u00e3y c\u00e2n nh\u1eafc v\u00e0 t\u00ecm hi\u1ec3u k\u1ef9 kh\u00e1ch h\u00e0ng, n\u1ebfu c\u00f3 th\u1ec3, n\u00ean ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng.<\/p>\n

Xem th\u00eam: Market Research and Customer Insight<\/a><\/strong><\/p>\n

\"DTM<\/p>\n

Tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, x\u00fac ti\u1ebfn b\u00e1n kh\u00f4ng hi\u1ec7u qu\u1ea3<\/h3>\n

Sau khi s\u1ea3n ph\u1ea9m \u0111\u00e3 t\u1ea1m ho\u00e0n thi\u1ec7n, kh\u00f4ng \u00edt doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam g\u1eb7p nhi\u1ec1u v\u01b0\u1edbng m\u1eafc trong kh\u00e2u marketing, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110\u1ea7u ti\u00ean, \u0111\u1ed1i v\u1edbi vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, kh\u00f4ng \u00edt doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam ra quy\u1ebft \u0111\u1ecbnh, tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh thay v\u00ec d\u1ef1a tr\u00ean c\u01a1 s\u1edf t\u1eeb d\u1eef li\u1ec7u, t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5, kh\u00f4ng \u00edt doanh nghi\u1ec7p tri\u1ec3n khai h\u00e0ng lo\u1ea1t c\u00e1c b\u00e0i b\u00e1o PR v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c chi ti\u1ec1n l\u00e0m nh\u1eefng video qu\u1ea3ng b\u00e1 \u0111\u1eb9p \u0111\u1ebd \u0111\u1ec3 n\u00f3i v\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0ng h\u1ecd l\u1ea1i qu\u00ean m\u1ea5t r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ecdc nh\u1eefng b\u00e0i PR \u0111\u00f3, kh\u00f4ng xem nh\u1eefng video qu\u00e1 d\u00e0i d\u00f2ng tr\u00ean m\u1ea1ng,…<\/p>\n

V\u1ec1 v\u1ea5n \u0111\u1ec1 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/a>, DTM Consulting ch\u00fang t\u00f4i c\u0169ng \u0111\u00e3 c\u00f3 b\u00e0i chia s\u1ebb v\u1ec1 ph\u00e2n ph\u1ed1i \u2013 Doanh nghi\u1ec7p c\u1ea7n l\u00e0m nh\u1eefng g\u00ec \u0111\u1ec3 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t<\/a>. Tuy nhi\u00ean, nhi\u1ec1u doanh nghi\u1ec7p chia s\u1ebb r\u1eb1ng k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd hi\u1ec7n nay \u0111ang kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3, ho\u1eb7c hi\u1ec7u qu\u1ea3 gi\u1ea3m d\u1ea7n khi kh\u00f4ng c\u00f2n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i,…. Nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 tr\u00ean th\u01b0\u1eddng c\u00f3 r\u1ea5t nhi\u1ec1u nh\u01b0ng ph\u1ea7n \u0111a th\u01b0\u1eddng l\u00e0 do h\u1ecd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111inh x\u00fac ti\u1ebfn b\u00e1n c\u1ea3m t\u00ednh, thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch,… d\u1eabn \u0111\u1ebfn v\u1ec1 l\u00e2u d\u00e0i hi\u1ec7u qu\u1ea3 c\u00e0ng ng\u00e0y c\u1ea3m gi\u1ea3m.<\/p>\n

Xem th\u00eam:\u00a0K\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u2013 Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m cho m\u1ecdi doanh nghi\u1ec7p \u2013 V\u00ed d\u1ee5<\/a><\/p>\n

\"K\u00eanh<\/p>\n

S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t n\u1ed5i b\u1eadt, kh\u00f4ng ph\u00f9 h\u1ee3p, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h2>\n

\u0110\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec th\u01b0\u1eddng s\u1ea3n ph\u1ea9m \u0111\u00f3 n\u00ean mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0y ph\u1ea3i \u0111\u1ee7 \u0111\u1ec3 th\u00fac \u0111\u1ea9y, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn mua thay v\u00ec mua m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00e3 quen thu\u1ed9c.\u00a0N\u1ebfu kh\u00f4ng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi m\u00e0 c\u00f4ng ty d\u00e0y c\u00f4ng nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n v\u1edbi nhi\u1ec1u ngu\u1ed3n l\u1ef1c \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 s\u1ebd th\u1ea5t b\u1ea1i.<\/p>\n

L\u1eddi khuy\u00ean DTM Consuslting d\u00e0nh cho b\u1ea1n \u0111\u00f3 l\u00e0 b\u00ean c\u1ea1nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng n\u00ean ti\u1ebfn h\u00e0nh nhi\u1ec1u kh\u00e2u th\u1eed nghi\u1ec7m, test s\u1ea3n ph\u1ea9m k\u1ef9 c\u00e0ng tr\u01b0\u1edbc khi \u0111\u01b0a l\u00ean quy m\u00f4 r\u1ed9ng.<\/p>\n

Xem th\u00eam: Ph\u01b0\u01a1ng ph\u00e1p Test concept s\u1ea3n ph\u1ea9m trong Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/a><\/strong><\/p>\n

M\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi Test s\u1ea3n ph\u1ea9m \u2013 Product Testing Questions<\/a><\/strong><\/p>\n

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Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau nh\u1ecf<\/h3>\n

Ng\u00e0y nay, khi doanh nghi\u1ec7p \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u s\u1ee9c \u00e9p c\u1ea1nh tranh, c\u00e1c ph\u00e2n kh\u00fac, th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng b\u1ecb ph\u00e2n m\u1ea3nh nhi\u1ec1u h\u01a1n nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng, nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng v\u00e0 ph\u00e1t huy \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/a>. Tuy nhi\u00ean, khi \u0111\u00f3, nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c h\u1ebft quy m\u00f4 th\u1ecb tr\u01b0\u1eddng d\u1ec5 d\u1eabn \u0111\u1ebfn vi\u1ec7c dung l\u01b0\u1ee3ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho s\u1ea3n ph\u1ea9m qu\u00e1 th\u1ea5p. Khi \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/a> ph\u00f9 h\u1ee3p nh\u1eb1m khai th\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ho\u1eb7c nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed1i \u01b0u v\u1ec1 m\u1eb7t doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n

\"\"<\/p>\n

Kh\u00f4ng \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/h3>\n

B\u1edfi v\u00ec th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi, sau \u0111\u00f3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi mua trung th\u00e0nh v\u00e0 l\u1eb7p l\u1ea1i, n\u00ean c\u00f3 m\u1ed9t s\u1ed1 giai \u0111o\u1ea1n li\u00ean quan \u0111\u1ebfn h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. Qu\u00e1 tr\u00ecnh n\u00e0y r\u00f5 r\u00e0ng l\u00e0 c\u1ea7n c\u00f3 th\u1eddi gian, \u0111\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 d\u00f2ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 B2B h\u00e0nh tr\u00ecnh mua h\u00e0ng s\u1ebd k\u00e9o d\u00e0i l\u00e2u h\u01a1n v\u00e0 c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u01a1n. Do \u0111\u00f3, n\u1ebfu c\u00f4ng ty b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 ngu\u1ed3n l\u1ef1c (nh\u00e2n s\u1ef1, v\u1ed1n) d\u1ed3i d\u00e0o v\u00e0 \u0111\u1ec1u \u0111\u1eb7n, n\u00ean c\u00e2n nh\u1eafc ph\u01b0\u01a1ng \u00e1n ch\u1edd \u0111\u1ee3i c\u01a1 h\u1ed9i v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang l\u1ea1i l\u1ee3i nhu\u1eadn ngay ho\u1eb7c th\u1eddi gian quay v\u00f2ng v\u1ed1n ng\u1eafn.<\/p>\n

Xem th\u00eam: C\u00e1ch x\u00e2y d\u1ef1ng Chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 cho Startups, SMEs<\/a><\/strong><\/p>\n

C\u1ea5u tr\u00fac chi ph\u00ed v\u00e0 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00f4ng t\u1ed1t<\/h3>\n

Tr\u01b0\u1eddng h\u1ee3p m\u00e0 chuy\u00ean gia t\u01b0 v\u1ea5n t\u1ea1i DTM Consulting th\u01b0\u1eddng g\u1eb7p nh\u1ea5t \u0111\u00f3 l\u00e0 doanh nghi\u1ec7p g\u1eb7p nhi\u1ec1u b\u0103n kho\u0103n, kh\u00f3 kh\u0103n khi ra c\u00e1c quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m l\u00e0 d\u1ecbch v\u1ee5 v\u00f4 h\u00ecnh.<\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3, n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng<\/a>, doanh nghi\u1ec7p c\u0169ng r\u1ea5t kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u01b0a ra nh\u1eefng t\u00ednh n\u0103ng, l\u1ee3i \u00edch ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00f4i khi c\u00e1c c\u00f4ng ty s\u1ebd thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng nh\u1eb1m c\u1ed1 g\u1eafng mang l\u1ea1i m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi cho th\u1ecb tr\u01b0\u1eddng.<\/p>\n

K\u1ebft qu\u1ea3 l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng t\u1ed1n k\u00e9m h\u01a1n \u0111\u1ec3 s\u1ea3n xu\u1ea5t, nh\u01b0ng c\u00f4ng ty hy v\u1ecdng th\u1ecb tr\u01b0\u1eddng s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra ho\u1eb7c kh\u00f4ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 kh\u00e1 th\u00e0nh c\u00f4ng ho\u1eb7c b\u1ecb coi l\u00e0 k\u00e9m gi\u00e1 tr\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00f9ng v\u1edbi m\u1ed1i quan t\u00e2m n\u00e0y, m\u1ed9t quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi c\u00f9ng v\u1edbi vi\u1ec7c ra m\u1eaft t\u1ed1n k\u00e9m nhi\u1ec1u ngu\u1ed3n l\u01b0\u1ee3c, c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cao h\u01a1n. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn c\u00e2u h\u1ecfi, th\u1eafc m\u1eafc: “M\u1ee9c gi\u00e1 n\u00e0o th\u00ec \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn v\u00e0 chi tr\u1ea3 \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5?”<\/p>\n

N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 tr\u00ean v\u00e0 c\u00f2n nhi\u1ec1u b\u0103n kho\u0103n, CONTACT US<\/a><\/strong> v\u1edbi DTM Consulting \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n, \u0111\u00e1nh gi\u00e1 mi\u1ec5n ph\u00ed t\u1eeb chuy\u00ean gia.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan:\u00a0 T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed5ng th\u1ec3 cho doanh nghi\u1ec7p Vi\u1ec7t<\/a>\u00a0<\/strong><\/p>\n

\"t\u01b0<\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/p>\n

M\u1ed9t tr\u01b0\u1eddng h\u1ee3p th\u1ef1c t\u1ebf kh\u00e1c m\u00e0 DTM Consulting ch\u00fang t\u00f4i th\u01b0\u1eddng g\u1eb7p \u0111\u00f3 l\u00e0 doanh nghi\u1ec7p lo l\u1eafng v\u00ec khi s\u1ea3n ph\u1ea9m m\u1edbi, nh\u00e3n hi\u1ec7u m\u1edbi kh\u00f4ng th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p lu\u00f4n ph\u1ea3i c\u00e2n \u0111\u1ed1i b\u00e0i to\u00e1n v\u1eeba l\u00e0m sao \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5) khi ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u1eeba tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110\u1ed3ng th\u1eddi, ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c tung ra d\u01b0\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao h\u01a1n. \u0110i\u1ec1u n\u00e0y l\u00e0 do th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 l\u00f2ng trung th\u00e0nh. Nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng d\u00f9ng th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t b\u1edfi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd tin t\u01b0\u1edfng v\u00e0 y\u00eau th\u00edch.<\/p>\n

Tuy nhi\u00ean, do qu\u00e1 ch\u00fa t\u00e2m v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng \u0111\u1ec3 c\u00f3 doanh thu, l\u1ee3i nhu\u1eadn nhi\u1ec1u doanh nghi\u1ec7p qu\u00ean \u0111i vi\u1ec7c t\u1eadp trung v\u00e0o nhu c\u1ea7u, t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. L\u00fd do l\u00e0 v\u00ec s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n t\u1ea1i s\u1eb5n s\u00e0ng chuy\u1ec3n t\u1eeb mua h\u00e0ng hi\u1ec7n t\u1ea1i sang s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, qu\u00e1n t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u2013 kh\u00f4ng s\u1eb5n s\u00e0ng chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u \u2013 s\u1ebd h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. R\u00f5 r\u00e0ng hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y s\u1ebd kh\u00e1c nhau t\u00f9y theo lo\u1ea1i s\u1ea3n ph\u1ea9m \u2013 v\u00ed d\u1ee5, nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n trong si\u00eau th\u1ecb \u0111\u01b0\u1ee3c mua b\u1edfi nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung th\u00e0nh theo th\u00f3i quen \u0111\u01a1n gi\u1ea3n v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 \u00edt c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng k\u00edch th\u00edch th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/a> ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, b\u1ed1i c\u1ea3nh c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/p>\n

Xem th\u00eam: H\u01b0\u1edbng d\u1eabn \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, \u01b0u \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 v\u00ed d\u1ee5<\/a><\/p>\n

\"h\u01b0\u1edbng<\/p>\n<\/header>\n

\n

K\u1ebft lu\u1eadn<\/span><\/h2>\n
\n

Khi b\u1ea1n nghi\u00ean c\u1ee9u c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi, b\u1ea1n s\u1ebd th\u1ea5y r\u1eb1ng nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u1edbi kh\u00f4ng th\u00e0nh c\u00f4ng ho\u1eb7c g\u1eb7p nhi\u1ec1u r\u1ee7i ro tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 vi\u1ec7c \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi, tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n v\u00e0 ra m\u1eaft, l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y c\u00f3 l\u1ebd g\u00e2y ng\u1ea1c nhi\u00ean v\u00ec c\u00e1c c\u00f4ng ty chuy\u00ean nghi\u1ec7p v\u00e0 c\u00f3 kinh nghi\u1ec7m \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng sau khi nghi\u00ean c\u1ee9u v\u00e0 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng. V\u00ec v\u1eady, h\u00e3y ki\u1ec3m tra nh\u1eefng l\u00fd do t\u1ea1i sao s\u1ea3n ph\u1ea9m m\u1edbi th\u1ea5t b\u1ea1i, t\u1eeb \u0111\u00f3 t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p h\u1ea1n ch\u1ebf r\u1ee7i ro ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/a> m\u1edbi.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u ngu\u1ed3n l\u1ef1c, ti\u1ec1n b\u1ea1c v\u00e0 th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi. Tuy nhi\u00ean, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi th\u00e0nh c\u00f4ng ra th\u1ecb tr\u01b0\u1eddng l\u00e0 \u0111i\u1ec1u kh\u00f4ng d\u1ec5 d\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o t\u1eebng ng\u00e0nh […]<\/p>","protected":false},"author":20,"featured_media":15655,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,672,667],"class_list":["post-15634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-san-pham","tag-tu-van-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15634"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15634\/revisions"}],"predecessor-version":[{"id":16126,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15634\/revisions\/16126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15655"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}