{"id":15626,"date":"2022-12-10T17:38:59","date_gmt":"2022-12-10T10:38:59","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15626"},"modified":"2022-12-10T17:44:16","modified_gmt":"2022-12-10T10:44:16","slug":"chien-luoc-kinh-doanh-marketing-b2b","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-kinh-doanh-marketing-b2b\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing B2B trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng &#8211; Th\u00edch \u1ee9ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 b\u00f9ng n\u1ed5 doanh s\u1ed1 cho doanh nghi\u1ec7p"},"content":{"rendered":"<div class=\"kfsfbe adDDi\">\n<div class=\"T6zPgb\">\n<div role=\"heading\" aria-level=\"2\">\u1ede c\u00e1c ph\u1ea7n tr\u01b0\u1edbc ch\u00fang ta \u0111\u00e3 bi\u1ebft <a href=\"https:\/\/dtmconsulting.vn\/en\/marketing-b2b\/\">marketing B2B<\/a> l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1c <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-b2b\/\">chi\u1ebfn l\u01b0\u1ee3c marketing B2B<\/a> m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong kinh doanh B2B. Tuy nhi\u00ean, trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay, doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing B2B n\u00e0o cho ph\u00f9 h\u1ee3p trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay?<\/div>\n<div role=\"heading\" aria-level=\"2\">H\u00e3y c\u00f9ng DTM Consulting theo d\u00f5i b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 th\u00edch \u1ee9ng ph\u00e1t tri\u1ec3n v\u00e0 b\u00f9ng n\u1ed5 doanh s\u1ed1 cho doanh nghi\u1ec7p.<\/div>\n<\/div>\n<\/div>\n<div class=\"y6Uyqe\">\n<div class=\"EIaa9b\">\n<div data-hveid=\"CBUQAA\">\n<h2>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing B2B trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed9ng<\/h2>\n<div>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd marketing v\u00e0 b\u00e1n h\u00e0ng tr\u00ean th\u1ebf gi\u1edbi (<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/future-of-b2b-sales-the-big-reframe\" target=\"_blank\" rel=\"noopener\">theo nghi\u00ean c\u1ee9u c\u1ee7a McKinsey, b\u00e1o c\u00e1o n\u0103m 2021<\/a>)<\/div>\n<\/div>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing B2B- L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m ph\u00e1t tri\u1ec3n<\/h2>\n<p>Kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00e1c t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p \u0111\u01a1n gi\u1ea3n h\u01a1n, theo y\u00eau c\u1ea7u, \u0111a k\u00eanh v\u00e0 nhanh ch\u00f3ng, k\u1ecbp th\u1eddi n\u1ebfu h\u1ecd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n h\u1ecd s\u1ebd b\u1ecf cu\u1ed9c. C\u00e1c c\u00f4ng ty kinh doanh B2B n\u00ean \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn \u01b0u ti\u00ean kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o c\u00e1c h\u00e0nh tr\u00ecnh mua h\u00e0ng tr\u1ef1c quan, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 thu h\u00fat, k\u00edch th\u00edch, chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<p>&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/b2b-marketing-tao-noi-dung-theo-marketing-funnel\/\">B2B Marketing: T\u1ea1o n\u1ed9i dung theo Marketing funnel<\/a><\/strong><\/p>\n<p>\u201cNg\u01b0\u1eddi mua ng\u00e0y nay hi\u1ec3u bi\u1ebft nhi\u1ec1u h\u01a1n v\u1ec1 k\u1ef9 thu\u1eadt. H\u1ecd am hi\u1ec3u k\u1ef9 thu\u1eadt s\u1ed1 h\u01a1n. H\u1ecd \u0111ang d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho thi\u1ebft b\u1ecb c\u1ee7a m\u00ecnh. V\u00e0 h\u1ecd mu\u1ed1n tham gia v\u00e0o th\u1eddi gian c\u1ee7a h\u1ecd, kh\u00f4ng ph\u1ea3i th\u1eddi gian c\u1ee7a b\u1ea1n.\u201d\u2014Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ty c\u00f4ng ngh\u1ec7 sinh h\u1ecdc<\/p>\n<p>Qua nghi\u00ean c\u1ee9u tr\u00ean, ch\u00fang ta bi\u1ebft r\u1eb1ng c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p B2B c\u0169ng c\u00f3 h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ti\u00eau d\u00f9ng b\u00e1n l\u1ebb th\u00f4ng th\u01b0\u1eddng. Do v\u1eady, doanh nghi\u1ec7p ch\u00fang ta n\u00ean t\u00ecm c\u00e1ch n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng B2B. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd nh\u1ecf d\u00e0nh cho doanh nghi\u1ec7p v\u1ec1 kh\u00e1ch h\u00e0ng B2B:<\/p>\n<h3>Bi\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p<\/h3>\n<p>C\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 cao s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 theo quy \u0111\u1ecbnh \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng ch\u1ebf \u0111\u1ed9 xem 360 \u0111\u1ed9 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, bao g\u1ed3m c\u1ea3 h\u00e0nh vi v\u00e0 \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n<h3>C\u00e1 nh\u00e2n h\u00f3a kh\u00e1ch h\u00e0ng<\/h3>\n<p>Kh\u00e1ch h\u00e0ng B2B v\u1edbi chu k\u1ef3 mua d\u00e0i h\u01a1n c\u00f9ng v\u1edbi nhi\u1ec1u \u0111\u1eb7c tr\u01b0ng ri\u00eang c\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 c\u00e1 nh\u00e2n h\u00f3a nhi\u1ec1u h\u01a1n. C\u00e1c c\u00f4ng ty B2B \u0111ang si\u00eau c\u00e1 nh\u00e2n h\u00f3a ho\u1ea1t \u0111\u1ed9ng marketing tr\u00ean c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi \u0111\u00fang ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-7862 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/2-tiktok-facebook--300x169.jpg\" alt=\"C\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung\" width=\"300\" height=\"169\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/2-tiktok-facebook--300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/2-tiktok-facebook--768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/2-tiktok-facebook--1024x576.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/2-tiktok-facebook--600x338.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/2-tiktok-facebook--260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/2-tiktok-facebook--50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/2-tiktok-facebook--133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/10\/2-tiktok-facebook-.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>Tr\u1ea3i nghi\u1ec7m mua h\u00e0ng li\u1ec1n m\u1ea1ch tr\u00ean c\u00e1c k\u00eanh<\/h2>\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, h\u00e0nh vi kh\u00e1ch h\u00e0ng B2B c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t v\u00e0 \u0111\u1ed1i x\u1eed nh\u01b0 nh\u1eefng c\u00e1 nh\u00e2n ti\u00eau d\u00f9ng b\u1edfi trong nh\u00f3m mua B2B c\u00f3 s\u1ef1 tham gia c\u1ee7a r\u1ea5t nhi\u1ec1u c\u00e1 nh\u00e2n \u1ea3nh h\u01b0\u1edfng, ra quy\u1ebft \u0111\u1ecbnh,&#8230;.<\/p>\n<p>V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng h\u01a1n m\u01b0\u1eddi k\u00eanh, h\u1ecd mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng li\u1ec1n m\u1ea1ch. Kinh nghi\u1ec7m marketing v\u00e0 b\u00e1n h\u00e0ng c\u00e0ng r\u1eddi r\u1ea1c th\u00ec nguy c\u01a1 m\u1ea5t kh\u00e1ch h\u00e0ng c\u00e0ng cao.<\/p>\n<p>V\u1eady c\u00f2n insight kh\u00e1ch h\u00e0ng B2B c\u1ee7a doanh nghi\u1ec7p b\u1ea1n th\u00ec sao? B\u1ea1n <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/muon-hieu-va-tim-ra-insight-khach-hang-thi-bat-dau-tu-dau\/\">mu\u1ed1n hi\u1ec3u v\u00e0 t\u00ecm ra insight kh\u00e1ch h\u00e0ng th\u00ec b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/a> H\u00e3y <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">CONTACT US<\/a> DTM Consulting ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i \u0111\u00e1p gi\u00fap b\u1ea1n!<\/strong><\/p>\n<p>Theo nghi\u00ean c\u1ee9u tr\u00ean cho th\u1ea5y 5 y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng m\u00e0 doanh nghi\u1ec7p n\u00ean l\u01b0u \u00fd<\/p>\n<ul>\n<li>78% kh\u00e1ch h\u00e0ng mu\u1ed1n doanh nghi\u1ec7p \u0111\u1ea3m b\u1ea3o hi\u1ec7u su\u1ea5t \u0111\u01b0\u1ee3c cung c\u1ea5p trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng, cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li>\n<li>74% kh\u00e1ch h\u00e0ng mu\u1ed1n s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c hi\u1ec7n di\u1ec7n tr\u00ean internet<\/li>\n<li>72% kh\u00e1ch h\u00e0ng mu\u1ed1n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua t\u1eeb m\u1ecdi k\u00eanh<\/li>\n<li>72% kh\u00e1ch h\u00e0ng mong mu\u1ed1n d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c, h\u1ed7 tr\u1ee3 c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c cung c\u1ea5p 24\/7<\/li>\n<li>72% kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mua h\u00e0ng nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c k\u00eanh.<\/li>\n<\/ul>\n<p>\u0110\u1ed3ng th\u1eddi, kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 n\u0103m \u0111i\u1ec1u n\u00e0y c\u00f9ng l\u00fac.<\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/trai-nghiem-khach-hang\/\">C\u00e1ch t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng cho m\u1ecdi doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam<\/a><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-14944 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/cach-toi-uu-trai-nghiem-khach-hang-cho-doanh-nghiep-Viet-Nam-dtm-consulting-300x169.jpg\" alt=\"c\u00e1ch t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p Vi\u1ec7t Nam dtm consulting\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/cach-toi-uu-trai-nghiem-khach-hang-cho-doanh-nghiep-Viet-Nam-dtm-consulting-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/cach-toi-uu-trai-nghiem-khach-hang-cho-doanh-nghiep-Viet-Nam-dtm-consulting-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/cach-toi-uu-trai-nghiem-khach-hang-cho-doanh-nghiep-Viet-Nam-dtm-consulting-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/cach-toi-uu-trai-nghiem-khach-hang-cho-doanh-nghiep-Viet-Nam-dtm-consulting-133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/03\/cach-toi-uu-trai-nghiem-khach-hang-cho-doanh-nghiep-Viet-Nam-dtm-consulting.jpg 682w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<h2>K\u00eanh marketing B2B &#8211; Ph\u00e1 v\u1ee1 t\u01b0 duy k\u00eanh trong kinh doanh, marketing<\/h2>\n<p>Khi kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ecd mu\u1ed1n, h\u1ecd s\u1eb5n s\u00e0ng chi h\u01a1n 500.000 USD tr\u1edf l\u00ean m\u00e0 kh\u00f4ng c\u1ea7n g\u1eb7p tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi b\u00e1n. H\u00e0nh vi thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 khi\u1ebfn c\u00e1c c\u00f4ng ty B2B h\u00e0ng \u0111\u1ea7u ph\u1ea3i th\u00edch \u1ee9ng theo ba c\u00e1ch.<\/p>\n<blockquote><p><em><strong>&#8220;2\/3 s\u1ed1 ng\u01b0\u1eddi mua B2B v\u00e0o n\u0103m 2021 \u0111\u00e3 ch\u1ecdn t\u01b0\u01a1ng t\u00e1c v\u1edbi con ng\u01b0\u1eddi t\u1eeb xa ho\u1eb7c t\u1ef1 ph\u1ee5c v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1&#8221;<\/strong><\/em><\/p><\/blockquote>\n<h3>\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng k\u1ebft h\u1ee3p<\/h3>\n<p>K\u1ebft h\u1ee3p \u0111\u00e3 tr\u1edf th\u00e0nh ch\u1ebf \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng m\u1eb7c \u0111\u1ecbnh v\u00e0 chi\u1ebfm 70% vai tr\u00f2 b\u00e1n h\u00e0ng, ti\u1ebfp theo l\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 v\u1edbi 64%. Vi\u1ec7c k\u1ebft h\u1ee3p c\u1ea3 hai v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng B2B n\u00ean x\u1ea3y ra \u1edf t\u1eebng giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n<h3>G\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng t\u1ea1i n\u01a1i h\u1ecd hi\u1ec7n di\u1ec7n<\/h3>\n<p>V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 nh\u1eefng chuy\u1ebfn \u0111i \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111ang g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng \u1edf n\u01a1i h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c g\u1eb7p, n\u01a1i h\u1ecd hi\u1ec7n di\u1ec7n &#8211; b\u1ea5t c\u1ee9 k\u00eanh n\u00e0o.<\/p>\n<h3>Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh b\u1ea5t ng\u1edd<\/h3>\n<p>C\u00e1c c\u00f4ng ty \u0111ang ng\u00e0y c\u00e0ng th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh b\u1ea5t ng\u1edd, ch\u1eb3ng h\u1ea1n nh\u01b0 marketing c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u1ed9ng \u0111\u1ed3ng mua h\u00e0ng. H\u1ecd t\u00ecm \u0111\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi mua m\u1edbi b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c \u01b0u \u0111\u00e3i cho h\u1ecd, t\u1eeb \u0111\u00f3 bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh k\u00eanh c\u1ee7a m\u00ecnh. C\u1ed9ng \u0111\u1ed3ng mua h\u00e0ng l\u00e0 n\u1ec1n t\u1ea3ng n\u01a1i ng\u01b0\u1eddi mua t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau m\u00e0 kh\u00f4ng c\u00f3 ng\u01b0\u1eddi b\u00e1n trung gian.<\/p>\n<p><strong>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/multi-channel-cross-channel-va-omni-channel\/\">Multi channel, Cross channel, Omni channel v\u00e0 v\u00ed d\u1ee5 v\u1ec1 ch\u00fang<\/a><\/strong><\/p>\n<div id=\"attachment_4571\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4571\" class=\"wp-image-4571 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Omni-Channel-1-1024x402-300x118.jpg\" alt=\"Multi channel, Cross channel v\u00e0 Omni channel\" width=\"500\" height=\"196\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Omni-Channel-1-1024x402-300x118.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Omni-Channel-1-1024x402-768x302.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Omni-Channel-1-1024x402.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Omni-Channel-1-1024x402-600x236.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Omni-Channel-1-1024x402-260x102.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Omni-Channel-1-1024x402-50x20.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/12\/Omni-Channel-1-1024x402-150x59.jpg 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/196;\" \/><p id=\"caption-attachment-4571\" class=\"wp-caption-text\">Multi channel, Cross channel v\u00e0 Omni channel<\/p><\/div>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing B2B &#8211; X\u00e2y d\u1ef1ng c\u00f4ng c\u1ee5 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng<\/h2>\n<p>Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng trong b\u00e1n h\u00e0ng l\u00e0 c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t tr\u00ean quy m\u00f4 l\u1edbn. \u0110i\u1ec1u kh\u00e1c bi\u1ec7t gi\u1eefa nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trung b\u00ecnh v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u1eb7c bi\u1ec7t kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn ho\u00e0n h\u1ea3o, m\u00e0 l\u00e0 kh\u1ea3 n\u0103ng l\u00e0m \u0111i l\u00e0m l\u1ea1i vi\u1ec7c \u0111\u00f3.<\/p>\n<h3>T\u1ea1o c\u00e1c ph\u00f2ng gi\u00e0nh chi\u1ebfn th\u1eafng \u0111a ch\u1ee9c n\u0103ng theo ti\u00eau chu\u1ea9n m\u1edbi<\/h3>\n<p>M\u1ed9t ph\u00f2ng gi\u00e0nh chi\u1ebfn th\u1eafng t\u1eadp h\u1ee3p c\u00e1c nh\u00f3m \u0111a ch\u1ee9c n\u0103ng bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi t\u1eeb b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, marketing, s\u1ea3n ph\u1ea9m, giao h\u00e0ng, t\u00e0i ch\u00ednh v\u00e0 c\u00f4ng ngh\u1ec7, t\u1ea5t c\u1ea3 \u0111\u1ec1u l\u00e0m vi\u1ec7c theo nh\u1ecbp c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c ch\u1ed1t giao d\u1ecbch. C\u00e1c b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u00e3 ch\u1ea5p nh\u1eadn v\u00e0 tri\u1ec3n khai kh\u00e1i ni\u1ec7m n\u00e0y, mang l\u1ea1i s\u1ef1 t\u1eadp trung v\u00e0 ch\u1eb7t ch\u1ebd cho quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n<h3>\u0110\u1ea3m b\u1ea3o c\u01b0\u1eddng \u0111\u1ed9 c\u00f4ng ngh\u1ec7 ch\u00ednh x\u00e1c<\/h3>\n<p>M\u1eb7c d\u00f9 c\u00f4ng ngh\u1ec7 b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng ti\u1ebfn b\u1ed9, nh\u01b0ng nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng kh\u00f4ng nh\u1eadn th\u1ea5y n\u0103ng su\u1ea5t t\u0103ng nh\u01b0 h\u1ecd mong \u0111\u1ee3i. C\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u \u0111ang h\u1ee3p l\u00fd h\u00f3a h\u1ec7 th\u1ed1ng c\u00f4ng ngh\u1ec7 c\u1ee7a h\u1ecd v\u00e0 t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng. H\u1ecd d\u1eabn \u0111\u1ea7u v\u1edbi c\u00e1c k\u1ebft qu\u1ea3 mong mu\u1ed1n h\u01a1n l\u00e0 c\u00f4ng ngh\u1ec7 v\u00e0 b\u1ed5 sung cho n\u00f3 b\u1eb1ng c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u00f3 \u00fd ngh\u0129a v\u00e0o d\u1eef li\u1ec7u v\u00e0 qu\u1ea3n l\u00fd thay \u0111\u1ed5i.<\/p>\n<h3>M\u1edf r\u1ed9ng vai tr\u00f2 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i<\/h3>\n<p>\u0110\u1ec3 ho\u1ea1t \u0111\u1ed9ng \u1edf quy m\u00f4 l\u1edbn, c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u m\u1edf r\u1ed9ng vai tr\u00f2 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i th\u00e0nh m\u1ed9t ho\u1ea1t \u0111\u1ed9ng b\u1ed5 sung gi\u00e1 tr\u1ecb ph\u00e2n t\u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. Nghi\u00ean c\u1ee9u c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y r\u1eb1ng c\u00e1c c\u00f4ng ty th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nh\u1eefng c\u00f4ng ty duy tr\u00ec ch\u1ee9c n\u0103ng ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng \u0111\u01a1n gi\u1ea3n h\u00f3a.<\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-mo-rong-thi-truong-trong-kinh-doanh\/\">C\u00e1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong kinh doanh cho m\u1ecdi doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam<\/a><\/strong><\/p>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing &#8211; Suy ngh\u0129 l\u1ea1i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c con ng\u01b0\u1eddi, nh\u00e2n s\u1ef1<\/h2>\n<p>Nh\u00e2n s\u1ef1 trong c\u00e1c doanh nghi\u1ec7p \u0111ang d\u1ecbch chuy\u1ec3n nhi\u1ec1u h\u01a1n v\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n. Th\u1eddi gian kh\u00f4ng ch\u1eafc ch\u1eafn gi\u1eefa nh\u1eefng lo ng\u1ea1i v\u1ec1 l\u1ea1m ph\u00e1t v\u00e0 suy tho\u00e1i, v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm \u00fd ngh\u0129a trong c\u00f4ng vi\u1ec7c c\u0169ng nh\u01b0 b\u1ed3i th\u01b0\u1eddng t\u00e0i ch\u00ednh. Khi c\u00e1c c\u00f4ng ty hi\u1ec7n ph\u1ea3i t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c h\u00e0nh tr\u00ecnh mua h\u00e0ng \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chuy\u00ean m\u00f4n, nhu c\u1ea7u thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p>C\u00f3 \u0111\u1ebfn\u00a097% nh\u00e2n vi\u00ean c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng B2B x\u1ebfp vi\u1ec7c \u0111\u00e0o t\u1ea1o l\u1ea1i k\u1ef9 n\u0103ng l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, h\u01a1n 50% nh\u00e2n vi\u00ean tin r\u1eb1ng c\u00f4ng ty c\u1ee7a h\u1ecd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng.<\/p>\n<p>Do \u0111\u00f3, c\u00e1c t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng B2B c\u1ea7n trang b\u1ecb l\u1ea1i k\u1ef9 n\u0103ng cho c\u00e1c \u0111\u1ea1i di\u1ec7n tuy\u1ebfn \u0111\u1ea7u v\u00e0 b\u1ed5 sung vai tr\u00f2 l\u00e3nh \u0111\u1ea1o. C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o b\u00e1n h\u00e0ng coi \u0111\u00e0o t\u1ea1o l\u1ea1i k\u1ef9 n\u0103ng l\u00e0 \u01b0u ti\u00ean tr\u01b0\u1edbc m\u1eaft c\u1ee7a h\u1ecd\u2026 v\u00ec ch\u01b0a \u0111\u1ebfn m\u1ed9t n\u1eeda s\u1ed1 nh\u00e0 l\u00e3nh \u0111\u1ea1o b\u00e1n h\u00e0ng tin r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ea1i di\u1ec7n c\u1ee7a h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n<p>\u0110i\u1ec1u n\u00e0o m\u00f4 t\u1ea3 \u0111\u00fang nh\u1ea5t c\u00e1ch c\u00f4ng ty c\u1ee7a b\u1ea1n ngh\u0129 v\u1ec1 vi\u1ec7c n\u00e2ng cao k\u1ef9 n\u0103ng cho l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n?<\/p>\n<p>Bao nhi\u00eau ph\u1ea7n tr\u0103m l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty b\u1ea1n hi\u1ec7n c\u00f3 kh\u1ea3 n\u0103ng ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u00e0nh c\u00f4ng?<\/p>\n<p>Xem th\u00eam:\u00a0 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/huong-dan-cach-phat-trien-chien-luoc-xuc-tien-ban-hang-cho-doanh-nghiep-co-nguon-luc-han-che\/\">H\u01b0\u1edbng d\u1eabn c\u00e1ch ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15003 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/04\/Huong-dan-cach-phat-trien-chien-luoc-xuc-tien-ban-hang-cho-doanh-nghiep-co-nguon-luc-han-che-300x169.jpg\" alt=\"H\u01b0\u1edbng d\u1eabn ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf\" width=\"300\" height=\"169\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<h3>\u0110\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng m\u1edbi cho k\u1ef7 nguy\u00ean m\u1edbi: Suy ngh\u0129 l\u1ea1i v\u1ec1 nh\u00e2n t\u00e0i<\/h3>\n<p>Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00f4ng c\u00f2n ch\u1ec9 th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. H\u1ecd c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd c\u00f3 nhi\u1ec1u n\u0103ng l\u1ef1c \u0111\u1ec3 \u0111i tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng, t\u1eeb ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn k\u1ef9 n\u0103ng k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<h3>S\u1eed d\u1ee5ng ph\u00e2n t\u00edch \u0111\u1ec3 thu\u00ea v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00f3m nh\u00e2n s\u1ef1<\/h3>\n<p>C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u1eed d\u1ee5ng ph\u00e2n t\u00edch\u2014t\u1eeb \u0111o l\u01b0\u1eddng t\u00e2m l\u00fd \u0111\u1ebfn ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 quan h\u1ec7\u2014\u0111\u1ec3 th\u00f4ng b\u00e1o c\u00e1c bi\u1ec7n ph\u00e1p can thi\u1ec7p c\u00f3 m\u1ee5c ti\u00eau cho ng\u01b0\u1eddi b\u00e1n nh\u1eb1m c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n<h3>Suy ngh\u0129 l\u1ea1i v\u1ec1 c\u00e1c bi\u1ec7n ph\u00e1p khuy\u1ebfn kh\u00edch \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed9ng l\u1ef1c v\u00e0 duy tr\u00ec cho nh\u00e2n vi\u00ean<\/h3>\n<p>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch nhi\u1ec1u n\u0103m (thay v\u00ec c\u00e1c m\u1ee5c ti\u00eau h\u00e0ng qu\u00fd ho\u1eb7c h\u00e0ng n\u0103m) hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho ng\u01b0\u1eddi b\u00e1n \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m h\u01a1n v\u00e0 t\u01b0 duy s\u1edf h\u1eefu.<\/p>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c marketing B2B &#8211;\u00a0\u00a0T\u1eeb l\u00fd thuy\u1ebft \u0111\u1ebfn th\u1ef1c ti\u1ec5n<\/h2>\n<p>\u00dd t\u01b0\u1edfng th\u00ec d\u1ec5, nh\u01b0ng thay \u0111\u1ed5i th\u00ec kh\u00f3. Tuy nhi\u00ean, c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn c\u1ee7a ch\u00fang t\u00f4i v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o b\u00e1n h\u00e0ng \u0111\u00e3 ph\u00e1t hi\u1ec7n ra m\u1ed9t s\u1ed1 th\u1ef1c ti\u1ec5n \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i:<\/p>\n<h3>X\u00e1c \u0111\u1ecbnh m\u1ed9t t\u1ea7m nh\u00ecn \u0111\u01a1n gi\u1ea3n, h\u1ea5p d\u1eabn m\u00e0 to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c<\/h3>\n<p>C\u00e1c t\u1ed5 ch\u1ee9c b\u00e1n h\u00e0ng c\u1ea7n t\u1ea1o ra m\u1ed9t t\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng tham gia th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i.<\/p>\n<h3>G\u01b0\u01a1ng m\u1eabu t\u1eeb tr\u00ean xu\u1ed1ng<\/h3>\n<p>C\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o b\u00e1n h\u00e0ng c\u1ea7n n\u1eafm b\u1eaft c\u00e1c kh\u00e1i ni\u1ec7m m\u1edbi v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 \u0111ang s\u1eed d\u1ee5ng ch\u00fang, \u0111\u1ec3 c\u00e1c \u0111\u1ea1i di\u1ec7n m\u00f4 h\u00ecnh h\u00f3a h\u00e0nh vi trong nh\u00f3m b\u00e1n h\u00e0ng c\u1ee7a ch\u00ednh h\u1ecd v\u00e0 thay \u0111\u1ed5i c\u00e1c \u0111\u1ed9ng th\u00e1i trong to\u00e0n t\u1ed5 ch\u1ee9c, t\u1ea1o ra c\u1ea3m gi\u00e1c h\u1ee3p t\u00e1c v\u00e0 c\u00f3 m\u1ee5c \u0111\u00edch.<\/p>\n<h3>N\u1eafm b\u1eaft quy t\u1eafc hai chi\u1ebfc b\u00e1nh pizza<\/h3>\n<p>Nh\u1eefng ng\u01b0\u1eddi li\u00ean ch\u1ee9c n\u0103ng ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00f3m l\u1ea1i v\u1edbi nhau th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf (\u0111\u1ee7 nh\u1ecf \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 \u201cchia s\u1ebb hai chi\u1ebfc b\u00e1nh pizza l\u1edbn\u201d) v\u00e0 \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<h3>T\u1ea1o v\u0103n h\u00f3a t\u1ef1 ch\u1ee7, nh\u01b0ng \u0111o l\u01b0\u1eddng m\u1ecdi th\u1ee9 quan tr\u1ecdng<\/h3>\n<p>C\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 thu h\u00fat nh\u00e2n vi\u00ean nhi\u1ec1u h\u01a1n \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1ef1 tin v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ec1n s\u1edf h\u1eefu \u0111\u1ec3 gi\u00fap chuy\u1ec3n \u0111\u1ed5i, nh\u01b0ng h\u1ecd c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng v\u00e0 theo d\u00f5i.<\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan:<strong> <a href=\"https:\/\/dtmconsulting.vn\/en\/brand-image-measurement-do-luong-hinh-anh-thuong-hieu\/\">Brand Image Measurement \u2013 \u0110o l\u01b0\u1eddng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u1ebf n\u00e0o cho \u0111\u00fang?<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-12036 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-Image-Measurement-Do-luong-hinh-anh-thuong-hieu-the-nao-cho-dung-300x157.png\" alt=\"\" width=\"300\" height=\"157\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-Image-Measurement-Do-luong-hinh-anh-thuong-hieu-the-nao-cho-dung-300x157.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-Image-Measurement-Do-luong-hinh-anh-thuong-hieu-the-nao-cho-dung-768x401.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-Image-Measurement-Do-luong-hinh-anh-thuong-hieu-the-nao-cho-dung-260x136.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-Image-Measurement-Do-luong-hinh-anh-thuong-hieu-the-nao-cho-dung-50x26.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-Image-Measurement-Do-luong-hinh-anh-thuong-hieu-the-nao-cho-dung-144x75.png 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/10\/Brand-Image-Measurement-Do-luong-hinh-anh-thuong-hieu-the-nao-cho-dung.png 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" \/><\/p>\n<h3>N\u1eafm l\u1ea5y t\u01b0\u01a1ng lai ngay b\u00e2y gi\u1edd<\/h3>\n<p>K\u1ef7 nguy\u00ean kinh doanh v\u00e0 marketing B2B m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ea7y th\u00e1ch th\u1ee9c, nh\u01b0ng n\u00f3 \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi c\u01a1 h\u1ed9i m\u1edbi. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c k\u00eanh k\u1ebft h\u1ee3p, mang l\u1ea1i hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng nh\u1ea5t qu\u00e1n v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, nh\u1eefng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 \u0111\u1ed9ng l\u1ef1c v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn<\/p>\n<p>N\u1ebfu b\u1ea1n th\u1ea5y c\u00f2n nhi\u1ec1u b\u0103n kho\u0103n, lo l\u1eafng v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p, t\u1ea1i sao kh\u00f4ng <strong>tham kh\u1ea3o \u00fd ki\u1ebfn t\u01b0 v\u1ea5n c\u1ee7a c\u00e1c chuy\u00ean gia c\u1ed1 v\u1ea5n<\/strong> c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m c\u0169ng nh\u01b0 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 MI\u1ec4N PH\u00cd<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\">\u0110\u0102NG K\u00dd T\u01af V\u1ea4N<\/a><\/strong> ngay \u0111\u1ec3 nh\u1eadn <strong>PH\u00c2N T\u00cdCH, T\u01af V\u1ea4N MI\u1ec4N PH\u00cd<\/strong>\u00a0t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a DTM Consulting.<\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u1ede c\u00e1c ph\u1ea7n tr\u01b0\u1edbc ch\u00fang ta \u0111\u00e3 bi\u1ebft marketing B2B l\u00e0 g\u00ec c\u0169ng nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing B2B m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong kinh doanh B2B. Tuy nhi\u00ean, trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay, doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing [&hellip;]<\/p>","protected":false},"author":20,"featured_media":15631,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644],"class_list":["post-15626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15626"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15626\/revisions"}],"predecessor-version":[{"id":15633,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15626\/revisions\/15633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15631"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}