{"id":15622,"date":"2022-12-12T12:14:34","date_gmt":"2022-12-12T05:14:34","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15622"},"modified":"2022-12-12T13:59:28","modified_gmt":"2022-12-12T06:59:28","slug":"rui-ro-tai-dinh-vi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/rui-ro-tai-dinh-vi-thuong-hieu\/","title":{"rendered":"R\u1ee7i ro khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u- L\u00e0m sao \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng?"},"content":{"rendered":"<p>M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u00f3 nh\u1eefng \u0111\u1ecbnh v\u1ecb, h\u00ecnh \u1ea3nh nh\u1ea5t \u0111\u1ecbnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng &#8211; \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. T\u00f9y thu\u1ed9c v\u00e0o t\u00ecnh h\u00ecnh th\u1ef1c ti\u1ec5n, b\u1ed1i c\u1ea3nh kinh doanh m\u00e0 doanh nghi\u1ec7p nh\u1eadn th\u1ea5y \u0111\u1ecbnh v\u1ecb hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng ho\u1eb7c h\u00ecnh \u1ea3nh kh\u00f4ng c\u00f2n c\u00f3 l\u1ee3i th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng ho\u1eb7c c\u00f4ng ty c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, khi \u0111\u00f3 c\u00e1c doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i l\u1ea1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hay <a href=\"https:\/\/dtmconsulting.vn\/en\/tai-dinh-vi-thuong-hieu\/\">t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/p>\n<h2>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand repositioning) \u0111\u1ea7y r\u1ee7i ro<\/h2>\n<p>Qu\u00e1 tr\u00ecnh t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u di\u1ec5n ra ph\u1ee9c t\u1ea1p h\u01a1n so v\u1edbi khi <a href=\"https:\/\/dtmconsulting.vn\/en\/thuong-hieu-la-gi\/\">x\u00e2y d\u1ef1ng v\u00e0 t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/a> m\u1edbi, l\u1ea7n \u0111\u1ea7u ti\u00ean tung ra th\u1ecb tr\u01b0\u1eddng. Do qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi thay \u0111\u1ed5i c\u1ea5u tr\u00fac t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ef1c k\u1ef3 ph\u1ee9c t\u1ea1p v\u00e0 r\u1ee7i ro \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u. Do v\u1eady, th\u00f4ng th\u01b0\u1eddng, nh\u1eefng doanh nghi\u1ec7p tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00e2n nh\u1eafc v\u00e0 \u0111\u00e1nh gi\u00e1 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1, r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y \u0111\u1ebfn.<\/p>\n<p>Trong s\u1ed1 nh\u1eefng r\u1ee7i ro n\u00e0y, DTM Consulting nh\u1eadn th\u1ea5y doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 g\u1eb7p ph\u1ea3i c\u00e1c r\u1ee7i ro sau:<\/p>\n<ul>\n<li>R\u1ee7i ro sau khi doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0, b\u1ecf ti\u1ec1n, b\u1ecf chi ph\u00ed v\u00e0o h\u00e0ng lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, x\u00fac ti\u1ebfn b\u00e1n, \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch gi\u00e1, k\u00eanh ph\u00e2n ph\u1ed1i\u2026 v\u1eabn kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 <strong>kh\u00e1ch h\u00e0ng v\u1eabn c\u00f3 nh\u1eadn \u0111\u1ecbnh<\/strong> nh\u01b0 tr\u01b0\u1edbc khi t\u00e1i \u0111\u1ecbnh v\u1ecb.<\/li>\n<li>R\u1ee7i ro khi \u0111\u1ecbnh v\u1ecb m\u1edbi kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1eadm ch\u00ed l\u00e0m cho kh\u00e1ch h\u00e0ng nghi ng\u1edd th\u00eam v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p,&#8230;. G\u00e2y ra nh\u1eefng \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<p>Ch\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u t\u1ed1t h\u01a1n nh\u01b0ng n\u1ebfu kh\u00f4ng c\u1ea9n th\u1eadn s\u1ebd d\u1eabn \u0111\u1ebfn nhi\u1ec1u k\u1ebft qu\u1ea3 t\u1ed3i t\u1ec7. V\u00ec v\u1eady, \u0111\u00f3 l\u00e0 th\u1ee9 m\u00e0 b\u1ea1n c\u1ea7n d\u00e0nh nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 gi\u1ea3m thi\u1ec3u nh\u1eefng r\u1ee7i ro khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-14676 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-300x156.jpg\" alt=\"T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng\" width=\"300\" height=\"156\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/Tai-dinh-vi-thuong-hieu-san-pham-tren-thi-truong.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/156;\" \/><\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, t\u1ea1i Vi\u1ec7t Nam, ch\u00fang ta \u0111\u1ec1u th\u1ea5y r\u1eb1ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n l\u1edbn ti\u1ebfn h\u00e0nh t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Viettel, Meta,&#8230;. v\u00e0 hi\u1ec7n \u0111ang \u0111em l\u1ea1i nh\u1eefng hi\u1ec7u qu\u1ea3 t\u00edch c\u1ef1c. V\u1eady h\u1ecd \u0111\u00e3 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng? <a href=\"https:\/\/dtmconsulting.vn\/en\/usp-la-gi-usp-voi-chien-luoc-phat-trien-thuong-hieu\/\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a> h\u1ecd \u00e1p d\u1ee5ng ra sao? Nh\u1eefng r\u1ee7i ro n\u00e0o b\u1ea1n n\u00ean bi\u1ebft \u0111\u1ec3 h\u1ea1n ch\u1ebf?<\/p>\n<p>&gt;&gt; Xem th\u00eam: <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/su-thay-doi-dinh-vi-thuong-hieu-trong-thoi-dai-so\/\">S\u1ef1 thay \u0111\u1ed5i \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/a><\/strong><\/p>\n<h2><strong>Nh\u1eefng kh\u00f3 kh\u0103n, r\u1ee7i ro \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<br \/>\n<\/strong><\/h2>\n<p>Trong khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00e1 ph\u1ed5 bi\u1ebfn, n\u00f3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i nhi\u1ec1u r\u1ee7i ro v\u00e0 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p m\u00e0 marketer c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc. T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u x\u1ea3y ra sau khi s\u1ef1 ch\u1ea5p nh\u1eadn c\u1ee7a th\u1ecb tr\u01b0\u1eddng ban \u0111\u1ea7u \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp. T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 t\u1ea1o n\u00ean m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 m\u1edbi. Thay v\u00e0o \u0111\u00f3, t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111ang c\u1ed1 g\u1eafng \u0111\u1ec3 b\u1ea3o t\u1ed3n, duy tr\u00ec nh\u1eefng th\u1ee9 t\u1ed1t \u0111\u1eb9p t\u1eeb \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ed3n t\u1ea1i v\u00e0 x\u00e2y d\u1ef1ng ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng sang m\u1ed9t \u0111i\u1ec1u m\u1edbi. T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111em l\u1ea1i c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o n\u00ean \u0111i\u1ec1u g\u00ec m\u1edbi v\u00e0 t\u1ed1t h\u01a1n nh\u1eefng g\u00ec \u0111\u00e3 c\u00f3 t\u1eeb tr\u01b0\u1edbc nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 kh\u1ea3\u00a0 n\u0103ng l\u00e0m suy y\u1ebfu, hao m\u00f2n s\u1ef1 nh\u1eadn th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Th\u1eadm ch\u00ed, t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nh\u01b0 vi\u1ec7c <a href=\"https:\/\/dtmconsulting.vn\/en\/lam-the-nao-de-hoi-sinh-mot-thuong-hieu-dang-hap-hoi\/\">h\u1ed3i sinh th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/p>\n<p>T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i lu\u00f4n lu\u00f4n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng nh\u1eefng g\u00ec \u0111\u00e3 c\u00f3 trong qu\u00e1 kh\u1ee9 c\u0169ng nh\u01b0ng nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y \u0111\u1ebfn trong t\u01b0\u01a1ng lai. Qu\u00e1 tr\u00ecnh t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 nh\u1eefng trang b\u1ecb kh\u00f4ng th\u1ec3 thi\u1ebfu: nh\u1eefng v\u1ea5n \u0111\u1ec1 x\u1ea3y ra \u0111\u1ed1i v\u1edbi \u0111\u1ecbnh v\u1ecb tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c nh\u1eefng \u0111i\u1ec1u d\u1eabn \u0111\u1ebfn doanh nghi\u1ec7p t\u00e1i \u0111\u1ecbnh v\u1ecb. S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 l\u1ecbch s\u1eed, qu\u00e1 kh\u1ee9 v\u00e0 m\u1ecdi ng\u01b0\u1eddi, kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 nh\u1eefng k\u00fd \u1ee9c \u0111\u00f3: m\u1ed9t v\u00e0i kh\u00e1ch h\u00e0ng nh\u1edb v\u1ec1 \u0111\u1ecbnh v\u1ecb c\u0169 v\u00e0 h\u1ecd c\u00f3 th\u1ec3 s\u1ebd c\u1ed1 g\u1eafng t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1edbi so v\u1edbi nh\u1eadn th\u1ee9c, quan \u0111i\u1ec3m c\u1ee7a h\u1ecd. Ban \u0111\u1ea7u c\u00f3 th\u1ec3 x\u1ea3y ra nh\u1eefng quan \u0111i\u1ec3m ti\u00eau c\u1ef1c ho\u1eb7c kh\u00f4ng hi\u1ec7u qu\u1ea3 khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, kh\u00e1ch h\u00e0ng c\u1ea7n th\u1eddi gian \u0111\u1ec3 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd.<br \/>\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p m\u1ed9t s\u1ed1 r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tr\u00e1nh:<\/p>\n<h3>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7, ph\u00f9 h\u1ee3p<\/h3>\n<p>Qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u1eb1m t\u00ecm hi\u1ec3u xem mong mu\u1ed1n, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng mong mu\u1ed1n, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m, test xem ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi \u0111\u1ecbnh v\u1ecb gi\u1ea3 \u0111\u1ecbnh m\u1edbi c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11696\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/dinh-vi-thuong-hieu-la-gi-300x166.jpg\" alt=\"t\u1ea1o tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" width=\"400\" height=\"221\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/dinh-vi-thuong-hieu-la-gi-300x166.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/dinh-vi-thuong-hieu-la-gi-260x144.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/dinh-vi-thuong-hieu-la-gi-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/dinh-vi-thuong-hieu-la-gi-136x75.jpg 136w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/dinh-vi-thuong-hieu-la-gi.jpg 512w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<h3>M\u1ee5c ti\u00eau, h\u00ecnh \u1ea3nh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u00f9 h\u1ee3p<\/h3>\n<p>Ng\u00e0y nay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p d\u01b0\u1eddng nh\u01b0 \u0111ang ch\u1ea1y \u0111ua \u0111\u1ec3 t\u00ecm ra nh\u1eefng \u0111i\u1ec1u m\u1edbi, s\u00e1ng t\u1ea1o,&#8230;. nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u00f4i khi c\u00e1c marketer, ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u qu\u00e1 ch\u00fa tr\u1ecdng \u0111\u1ebfn y\u1ebfu t\u1ed1 m\u1edbi m\u1ebb, s\u00e1ng t\u1ea1o m\u00e0 qu\u00ean \u0111i nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y d\u1ec5 d\u1eabn \u0111\u1ebfn nh\u1eefng th\u00f4ng \u0111i\u1ec7p bay b\u1ed5ng ho\u1eb7c tr\u1eebu t\u01b0\u1ee3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Th\u1eadm ch\u00ed, \u0111\u00f4i khi nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f2n khi\u1ebfn cho kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f2n tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p n\u1eefa.<\/p>\n<h3>B\u1ecf qu\u00ean nh\u1eefng l\u1ee3i \u00edch c\u01a1 b\u1ea3n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng<\/h3>\n<p>M\u1ed9t tr\u01b0\u1eddng h\u1ee3p n\u1eefa m\u00e0 doanh nghi\u1ec7p hay nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing d\u1ec5 d\u00e0ng m\u1eafc ph\u1ea3i \u0111\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c qu\u00e1 ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong truy\u1ec1n th\u00f4ng, marketing m\u00e0 kh\u00f4ng t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, gi\u00e1 tr\u1ecb, t\u00ednh n\u0103ng ho\u1eb7c l\u1ee3i th\u1ebf c\u1ea1nh tranh ch\u00ednh khi\u1ebfn kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5).<\/p>\n<p>&gt;Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/quan-tri-thuong-hieu-la-gi\/\">Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 Nguy\u00ean t\u1eafc qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/a><\/p>\n<h3>H\u1ee9a h\u1eb9n q\u00faa m\u1ee9c<\/h3>\n<p>Ban \u0111\u1ea7u, khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, marketing khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u00f4ng \u0111i\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, doanh nghi\u1ec7p \u0111\u00f4i khi ph\u00f3ng \u0111\u1ea1i ho\u1eb7c h\u1ee9a h\u1eb9n qu\u00e1 m\u1ee9c v\u1ec1 t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u l\u00e0m cho kh\u00e1ch h\u00e0ng k\u1ef3 v\u1ecdng cao v\u1ec1 s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i. \u0110i\u1ec1u n\u00e0y d\u1ec5 d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng khi kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m do c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng nh\u01b0 kh\u00e1ch h\u00e0ng k\u1ef3 v\u1ecdng.<\/p>\n<h3>\u0110\u1ecbnh v\u1ecb m\u1edbi ph\u1ee9c t\u1ea1p, kh\u00f3 \u0111\u1ec3 hi\u1ec3u<\/h3>\n<div>Vi\u1ec7c \u0111\u1ecbnh v\u1ecb l\u1ea1i c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn gi\u1eefa \u0111\u1ecbnh v\u1ecb c\u0169 v\u00e0 \u0111\u1ecbnh v\u1ecb m\u1edbi, \u0111\u1eb7c bi\u1ec7t n\u1ebfu ch\u00fang c\u00f3 v\u1ebb m\u00e2u thu\u1eabn v\u1edbi nhau. T\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ea7n \u0111\u01b0a ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng cho kh\u00e1ch h\u00e0ng; n\u1ebfu kh\u00f4ng th\u00ec h\u1ecd kh\u00f4ng ch\u1eafc ph\u1ea3i tin v\u00e0o \u0111i\u1ec1u g\u00ec.<\/div>\n<div>Ngo\u00e0i ra, n\u1ebfu b\u1ea1n c\u00f2n b\u0103n kho\u0103n trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a DTM Consulting:<\/div>\n<div>\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/dinh-vi-thuong-hieu\/\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1c c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/a><\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-11716 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/08\/\u0110\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-l\u00e0-g\u00ec-C\u00e1c-c\u00e1ch-x\u00e2y-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c-\u0111\u1ecbnh-v\u1ecb-th\u01b0\u01a1ng-hi\u1ec7u-hi\u1ec7u-qu\u1ea3-nh\u1ea5t.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" \/><\/p>\n<\/div>\n<h2>M\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c, r\u1ee7i ro t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c<\/h2>\n<p>Ngo\u00e0i nh\u1eefng &#8220;b\u1eaby&#8221; m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i khi t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 tr\u00ean, trong qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n marketing cho c\u00e1c doanh nghi\u1ec7p, DTM Consulting ch\u00fang t\u00f4i c\u0169ng c\u00f3 nh\u1eadn th\u1ea5y m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c m\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc v\u00e0 ph\u1ea3i v\u01b0\u1ee3t qua n\u1ebfu mu\u1ed1n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"196\"><strong>Th\u00e1ch th\u1ee9c, r\u1ee7i ro<\/strong><\/td>\n<td width=\"420\"><strong>M\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc t\u00e1i \u0111\u1ecbnh v\u1ecb<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"196\">M\u1ea5t\/gi\u1ea3m doanh s\u1ed1 b\u00e1n h\u00e0ng hi\u1ec7n c\u00f3<\/td>\n<td width=\"420\">N\u1ebfu m\u1ed9t s\u1ea3n ph\u1ea9m, nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u1ea1i, th\u00ec kh\u00e1ch h\u00e0ng ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u00f3 s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i nh\u1ea5t \u0111\u1ecbnh. C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u1ef7 l\u1ec7 \u0111\u00e1ng k\u1ec3 doanh s\u1ed1 b\u00e1n h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 b\u1ecb s\u1ee5t gi\u1ea3m v\u00ec s\u1ea3n ph\u1ea9m s\u1ebd kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c coi l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/td>\n<\/tr>\n<tr>\n<td width=\"196\">Thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<td width=\"420\">T\u00e1i \u0111\u1ecbnh v\u1ecb y\u00eau c\u1ea7u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau thay \u0111\u1ed5i c\u00e1ch hi\u1ec3u c\u1ee7a h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m. N\u00f3i c\u00e1ch kh\u00e1c, h\u1ecd c\u00f3 th\u1ec3 c\u1ea7n qu\u00ean \u0111i ph\u1ea7n l\u1edbn nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 thay v\u00e0o \u0111\u00f3 t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh m\u1edbi.<\/td>\n<\/tr>\n<tr>\n<td width=\"196\">Mua h\u00e0ng \u00edt tham gia<\/td>\n<td width=\"420\">V\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n \u0111\u01b0\u1ee3c &#8220;educate&#8221; l\u1ea1i, n\u00ean c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 educate kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn h\u01a1n nhi\u1ec1u \u0111\u1ed1i v\u1edbi c\u00e1c giao d\u1ecbch mua c\u00f3 m\u1ee9c \u0111\u1ed9 tham gia th\u1ea5p, v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng kh\u00f4ng quan t\u00e2m.<\/td>\n<\/tr>\n<tr>\n<td width=\"196\">Chi ph\u00ed so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/td>\n<td width=\"420\">T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u1eddng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng t\u1ed1n k\u00e9m v\u00ec s\u1ea3n ph\u1ea9m khi \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 doanh nghi\u1ec7p s\u1ebd ph\u00e1t sinh th\u00eam h\u00e0ng lo\u1ea1t chi ph\u00ed m\u1edbi. Do \u0111\u00f3, c\u00f4ng ty c\u1ea7n xem x\u00e9t li\u1ec7u vi\u1ec7c gi\u1edbi thi\u1ec7u m\u1ed9t nh\u00e3n hi\u1ec7u\/s\u1ea3n ph\u1ea9m m\u1edbi thay th\u1ebf c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn th\u1eadn tr\u1ecdng h\u01a1n hay kh\u00f4ng.<\/td>\n<\/tr>\n<tr>\n<td width=\"196\">Chi ph\u00ed v\u00e0 th\u1eddi gian<\/td>\n<td width=\"420\">T\u00e1i \u0111\u1ecbnh v\u1ecb \u0111\u00f2i h\u1ecfi s\u1ef1 thay \u0111\u1ed5i hi\u1ec3u bi\u1ebft v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u n\u0103m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 v\u00e0 c\u00f3 th\u1ec3 kh\u00e1 t\u1ed1n k\u00e9m.\u00a0Chi ph\u00ed-l\u1ee3i \u00edch c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t c\u1ea9n th\u1eadn.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>K\u1ebft lu\u1eadn<\/h2>\n<p>Qu\u00e1 tr\u00ecnh t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t gi\u1ed1ng v\u1edbi qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb ban \u0111\u1ea7u, nh\u01b0ng n\u00f3 c\u00f3 m\u1ed9t \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u kh\u00e1c. Qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb ban \u0111\u1ea7u t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t v\u1ecb tr\u00ed m\u1edbi ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch cho m\u1ed9t s\u1ea3n ph\u1ea9m ch\u01b0a t\u1eebng c\u00f3 tr\u01b0\u1edbc \u0111\u00e2y.\u00a0M\u1eb7t kh\u00e1c, qu\u00e1 tr\u00ecnh t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1eadp trung v\u00e0o c\u00e1ch thay \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb \u2013 v\u00e0 c\u00f9ng v\u1edbi \u0111\u1ecbnh v\u1ecb l\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u2013 nh\u1eb1m c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<p>\u0110\u1ec3 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i v\u1ec1 s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh ho\u1eb7c gi\u00e1 b\u00e1n c\u1ee7a n\u00f3, nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng b\u1eaft bu\u1ed9c. Th\u01b0\u1eddng th\u00ec vi\u1ec7c \u0111\u1ecbnh v\u1ecb v\u00e0 kh\u00e1c bi\u1ec7t h\u00f3a m\u1edbi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua nh\u1eefng thay \u0111\u1ed5i trong th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn.\u00a0Nh\u1eefng n\u1ed7 l\u1ef1c t\u00e1i \u0111\u1ecbnh v\u1ecb n\u00e0y th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ed1 g\u1eafng \u0111\u1ec3 ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i c\u00f3 c\u00e1i nh\u00ecn kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 nh\u00ecn n\u00f3 v\u1edbi m\u1ed9t g\u00f3c nh\u00ecn m\u1edbi.\u00a0T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng nh\u1eb1m m\u1ee5c \u0111\u00edch thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a th\u1ecb tr\u01b0\u1eddng theo nh\u1eefng c\u00e1ch l\u00e0m cho s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi m\u1ed9t ph\u1ea1m vi r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Tuy nhi\u00ean, ph\u1ea7n kh\u00f3 nh\u1ea5t ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1ecbnh v\u1ecb m\u1edbi ph\u00f9 h\u1ee3p v\u00e0 mang l\u1ea1i nhi\u1ec1u l\u1ee3i th\u1ebf h\u01a1n cho doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n \u0111ang c\u00f3 nh\u1eefng b\u0103n kho\u0103n, c\u1ea7n m\u00ecnh ch\u1ee9ng \u0111\u1ec3 x\u00e1c nh\u1eadn l\u1ea1i quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh, th\u1eed c\u00e2n nh\u1eafc vi\u1ec7c tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb chuy\u00ean gia \u0111\u1ec3 tr\u00e1nh ti\u00eau ph\u00ed nh\u1eefng kho\u1ea3n kh\u00f4ng \u0111\u00e1ng c\u00f3 v\u00e0 g\u1eb7p r\u1ee7i ro t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. <strong>T\u1ea1i sao c\u00e1c c\u00f4ng ty, t\u1eadp \u0111o\u00e0n l\u1edbn kh\u00f4ng ng\u1ea7n ng\u1ea1i chi ti\u1ec1n \u0111\u1ec3 thu\u00ea c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n ho\u1eb7c \u0111\u01a1n v\u1ecb c\u00f3 chuy\u00ean m\u00f4n trong khi h\u1ecd c\u00f3 c\u1ea3 b\u1ed9 ph\u1eadn marketing kh\u1ed5ng l\u1ed3? <\/strong>\u0110\u1ed9i ng\u0169 t\u1ea1i DTM Consulting \u1edf \u0111\u00e2y \u0111\u1ec3 h\u1ed7 t\u1ee3 b\u1ea1n ti\u1ebft ki\u1ec7m nh\u1eefng kho\u1ea3n ng\u00e2n s\u00e1ch \u0111ang l\u00e3ng ph\u00ed!<\/p>\n<p>Ch\u00fang t\u00f4i mu\u1ed1n gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng v\u1edbi n\u1ed7 l\u1ef1c marketing c\u1ee7a ch\u00ednh m\u00ecnh.<\/p>\n<p>Xem th\u00eam c\u00e1c\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-dtm\/\">d\u1ecbch v\u1ee5 ch\u00fang t\u00f4i cung c\u1ea5p<\/a>\u00a0v\u00e0 t\u00ecm hi\u1ec3u c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh h\u01a1n.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\"><strong>LI\u00caN H\u1ec6 T\u01af V\u1ea4N MI\u1ec4N PH\u00cd T\u1eea CHUY\u00caN GIA<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u00f3 nh\u1eefng \u0111\u1ecbnh v\u1ecb, h\u00ecnh \u1ea3nh nh\u1ea5t \u0111\u1ecbnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng &#8211; \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. T\u00f9y thu\u1ed9c v\u00e0o t\u00ecnh h\u00ecnh th\u1ef1c ti\u1ec5n, b\u1ed1i c\u1ea3nh kinh doanh m\u00e0 doanh nghi\u1ec7p nh\u1eadn th\u1ea5y \u0111\u1ecbnh v\u1ecb hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng [&hellip;]<\/p>","protected":false},"author":20,"featured_media":15641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647],"class_list":["post-15622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15622"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15622\/revisions"}],"predecessor-version":[{"id":15647,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15622\/revisions\/15647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15641"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}