{"id":15596,"date":"2022-12-21T15:38:43","date_gmt":"2022-12-21T08:38:43","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15596"},"modified":"2022-12-21T15:42:22","modified_gmt":"2022-12-21T08:42:22","slug":"cach-xay-dung-chan-dung-khach-hang-b2b","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-chan-dung-khach-hang-b2b\/","title":{"rendered":"C\u00e1ch x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B (B2B Customer Persona) trong kinh doanh v\u00e0 marketing"},"content":{"rendered":"<p>Ng\u00e0y nay, b\u00ean c\u1ea1nh <a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insight-la-gi\/\">insight kh\u00e1ch h\u00e0ng<\/a>, c\u00f4ng c\u1ee5 ph\u1ee5c v\u1ee5 cho ban l\u00e3nh \u0111\u1ea1o, nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean marketing \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u00e0 s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t \u0111\u00f3 l\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">ch\u00e2n dung kh\u00e1ch h\u00e0ng (customer persona)<\/a>. Trong kinh doanh B2B, doanh nghi\u1ec7p c\u0169ng \u0111ang s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u v\u00e0 <a href=\"https:\/\/marketinginsidergroup.com\/demand-generation\/what-to-include-in-a-buyer-persona-infographic\/\" target=\"_blank\" rel=\"noopener\">hi\u1ec7u qu\u1ea3<\/a>. Tuy nhi\u00ean, qua qu\u00e1 tr\u00ecnh g\u1eb7p g\u1ee1 v\u00e0 t\u01b0 v\u1ea5n marketing cho doanh nghi\u1ec7p, DTM Consulting ch\u00fang t\u00f4i th\u01b0\u1eddng th\u1ea5y c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng hay g\u1eb7p kh\u00f3 kh\u0103n, b\u1ed1i r\u1ed1i kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng <a href=\"https:\/\/dtmconsulting.vn\/en\/chan-dung-khach-hang-b2b\/\">ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B<\/a> t\u1eeb \u0111\u00e2u.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n khi l\u1eadp ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B, h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n<h2>Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B (B2B Customer Persona) n\u00ean g\u1ed3m nh\u1eefng th\u00f4ng tin n\u00e0o?<\/h2>\n<h3><b>Vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi mua trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/b><\/h3>\n<p>Kh\u00f4ng kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 bi\u1ebft b\u1ed9 ph\u1eadn n\u00e0o c\u1ee7a c\u00f4ng ty s\u1ebd l\u00e0 b\u1ed9 ph\u1eadn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n, nh\u01b0ng b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ai trong b\u1ed9 ph\u1eadn \u0111\u00f3 s\u1ebd c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh tr\u00ecnh mua h\u00e0ng B2B\u00a0ch\u01b0a? N\u1ebfu to\u00e0n b\u1ed9 c\u00f4ng ty s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, th\u00ec ai s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ec1 xu\u1ea5t mua h\u00e0ng \u0111\u1ea7u ti\u00ean? Ai l\u00e0 ng\u01b0\u1eddi s\u1ebd quy\u1ebft \u0111\u1ecbnh?<\/p>\n<p>\u0110\u1eebng l\u00e3ng ph\u00ed th\u1eddi gian, ngu\u1ed3n l\u1ef1c (ti\u1ec1n b\u1ea1c, con ng\u01b0\u1eddi) \u0111\u1ec3 marketing, b\u00e1n h\u00e0ng sai ng\u01b0\u1eddi ho\u1eb7c c\u1ed1 g\u1eafng b\u00e1n cho ai \u0111\u00f3 trong m\u1ed9t c\u00f4ng ty kh\u00f4ng c\u00f3 quy\u1ec1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ho\u1eb7c c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua th\u1ea5p. Th\u01b0\u1eddng s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi kh\u00e1c nhau \u1edf c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh n\u00e0y, v\u00ec v\u1eady h\u00e3y c\u1ed1 g\u1eafng ch\u1ecdn ra ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00f3 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh mua nh\u1ea5t.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/customer-decision-process\/\">Qu\u00e1 tr\u00ecnh v\u00e0 h\u00e0nh vi ra quy\u1ebft \u0111\u1ecbnh mua \u2013 Customer decision process<\/a><\/strong><\/p>\n<h3><strong> S\u1ee3 h\u00e3i v\u00e0 th\u00e1ch th\u1ee9c c\u00e1 nh\u00e2n mua \u0111ang g\u1eb7p ph\u1ea3i l\u00e0 g\u00ec?<\/strong><\/h3>\n<p>N\u1ebfu mu\u1ed1n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua h\u00e0ng b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u h\u1ecd, \u0111\u1ee9ng d\u01b0\u1edbi g\u00f3c \u0111\u1ed9, c\u00e1i nh\u00ecn c\u1ee7a h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng n\u1ed7i lo l\u1eafng (painponts), b\u0103n kho\u0103n m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t, v\u1ea5n \u0111\u1ec1 h\u1ecd c\u1ea7n gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd \u0111\u1ec3 b\u1ea1n t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi:<\/p>\n<ul>\n<li><strong>\u0110i\u1ec1u g\u00ec \u0111ang l\u00e0m h\u1ecd c\u0103ng th\u1eb3ng?<\/strong><\/li>\n<li><strong>\u0110i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd s\u1ee3 h\u00e3i?<\/strong><\/li>\n<li><strong>S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u00fap lo\u1ea1i b\u1ecf nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0o?<\/strong><\/li>\n<li><strong>T\u1ea1i sao kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 thay v\u00ec mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/strong><\/li>\n<li><strong>S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng g\u00ec cho h\u1ecd?<\/strong><\/li>\n<\/ul>\n<p>Hi\u1ec3u nh\u1eefng l\u0129nh v\u1ef1c c\u00f3 v\u1ea5n \u0111\u1ec1 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra nhi\u1ec1u chi\u1ebfn thu\u1eadt marketing \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau h\u01a1n.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-9008 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/painpoints-1-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/painpoints-1-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/painpoints-1-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/painpoints-1-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/painpoints-1-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/painpoints-1-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/painpoints-1.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" \/><\/p>\n<h3><b>Y\u1ebfu t\u1ed1, \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y mua h\u00e0ng<\/b><\/h3>\n<p>\u0110\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B hi\u1ec7u qu\u1ea3, ch\u00fang ta kh\u00f4ng ch\u1ec9 c\u1ea7n hi\u1ec3u to\u00e0n b\u1ed9 c\u00f4ng ty \u0111ang c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec m\u00e0 c\u00f2n c\u1ea3 (nh\u1eefng) ng\u01b0\u1eddi \u0111\u01b0a ra m\u1ee5c ti\u00eau c\u1ee7a quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<ul>\n<li><strong>C\u00f4ng ty ho\u1eb7c ng\u01b0\u1eddi n\u00e0y \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?<\/strong><\/li>\n<li><strong>C\u00f3 ph\u1ea3i c\u00f4ng ty \u0111ang c\u1ed1 g\u1eafng ph\u00e1t tri\u1ec3n nhanh h\u01a1n, tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n, c\u1eaft gi\u1ea3m chi ph\u00ed?<\/strong><\/li>\n<li><strong>S\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 gi\u00fap c\u00e1 nh\u00e2n tham gia mua th\u0103ng ti\u1ebfn trong c\u00f4ng vi\u1ec7c v\u00e0 s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd kh\u00f4ng?<\/strong><\/li>\n<li><strong>S\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta c\u00f3 gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nhanh h\u01a1n kh\u00f4ng?<\/strong><\/li>\n<li>&#8230;..<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-insight-khach-hang\/\">Customer Insight and Market Report<\/a><\/strong><\/p>\n<h3><strong>M\u1ee5c ti\u00eau v\u00e0 \u01b0u ti\u00ean c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p<\/strong><\/h3>\n<p>\u0110\u00f4i khi b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng v\u0103n h\u00f3a, con ng\u01b0\u1eddi trong c\u00f4ng ty kh\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u00f3, nh\u1ea5t l\u00e0 c\u00e1c d\u1ea1ng s\u1ea3n ph\u1ea9m l\u00e0 gi\u1ea3i ph\u00e1p, d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 th\u00f4ng tin. \u0110\u1ed1i v\u1edbi nh\u1eefng lo\u1ea1i c\u00f4ng ty n\u00e0y, h\u1ecd th\u01b0\u1eddng ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ef1 thay \u0111\u1ed5i khi c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n x\u1ea3y ra.<\/p>\n<ul>\n<li><strong>Lo\u1ea1i c\u00f4ng ty n\u00e0o c\u00f3 th\u1ec3 tri\u1ec3n khai s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3?<\/strong><\/li>\n<li><strong>C\u00f4ng ty n\u00e0y c\u00f3 s\u1eb5n s\u00e0ng ti\u1ebfp nh\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p ph\u1ee9c t\u1ea1p kh\u00f4ng?<\/strong><\/li>\n<li><strong>S\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a h\u1ecd kh\u00f4ng?<\/strong><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-5928 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Goals-vs-Objectives-300x221.jpg\" alt=\"\" width=\"300\" height=\"221\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Goals-vs-Objectives-300x221.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Goals-vs-Objectives-600x442.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Goals-vs-Objectives-198x146.jpg 198w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Goals-vs-Objectives-50x37.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Goals-vs-Objectives-102x75.jpg 102w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/05\/Goals-vs-Objectives.jpg 610w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3><strong> V\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi mua\u00a0<\/strong><\/h3>\n<p>Cu\u1ed1i c\u00f9ng, nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n s\u1eafp b\u00e1n h\u00e0ng c\u0169ng s\u1ebd b\u1eadn r\u1ed9n nh\u01b0 b\u1ea1n, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd g\u1eb7p ph\u1ea3i. B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, nh\u01b0ng n\u1ebfu h\u1ecd y\u00eau th\u00edch s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang s\u1eed d\u1ee5ng th\u00ec b\u1ea1n kh\u00f4ng n\u00ean d\u00e0nh th\u1eddi gian h\u01a1n \u0111\u1ec3 c\u1ed1 g\u1eafng b\u00e1n cho m\u1ed9t c\u00f4ng ty gh\u00e9t s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang s\u1eed d\u1ee5ng sao?<\/p>\n<ul>\n<li><strong>Hi\u1ec7n t\u1ea1i h\u1ecd \u0111ang kinh doanh nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/li>\n<li><strong>Hi\u1ec7n t\u1ea1i h\u1ecd \u0111ang c\u00f3 nh\u1eefng h\u1ec7 th\u1ed1ng n\u00e0o v\u00e0 ch\u00fang \u0111ang g\u00e2y ra nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec?<\/strong><\/li>\n<li><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o c\u1ee7a ch\u00fang t\u00f4i \u0111ang \u0111\u01b0\u1ee3c h\u1ecd s\u1eed d\u1ee5ng?<\/strong><\/li>\n<li><strong>L\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m cho c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n?<\/strong><\/li>\n<li><strong>S\u1ea3n ph\u1ea9m ho\u1eb7c gi\u1ea3i ph\u00e1p c\u1ee7a ch\u00fang ta c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng ty c\u1ee7a h\u1ecd \u0111\u1ee7 \u0111\u1ec3 h\u1ecd th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i kh\u00f4ng?<\/strong><\/li>\n<\/ul>\n<h2>H\u01b0\u1edbng d\u1eabn c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B<\/h2>\n<h3><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h3>\n<p>M\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u00f3 l\u00e0 b\u1ea1n c\u1ea7n thu th\u1eadp c\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin t\u1eeb th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn. Nhi\u1ec1u ng\u01b0\u1eddi lo l\u1eafng v\u00e0 e ng\u1ea1i r\u1eb1ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, insight kh\u00e1ch h\u00e0ng l\u00e0 ch\u1ec9 d\u00e0nh cho doanh nghi\u1ec7p l\u1edbn, nhi\u1ec1u ngu\u1ed3n l\u1ef1c. Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>N\u1ebfu b\u1ea1n l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, h\u00e3y th\u1eed tham kh\u1ea3o th\u00eam\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/cach-nghien-cuu-thi-truong-cho-start-ups-va-smes\/\">C\u00e1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng cho Start-ups v\u00e0 SMEs<\/a> c\u1ee7a DTM Consulting ch\u00fang t\u00f4i.<\/p>\n<p>Ngo\u00e0i ra, n\u1ebfu b\u1ea1n \u0111ang l\u00ean k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng cho c\u00f4ng ty m\u00ecnh v\u00e0 b\u1ed1i r\u1ed1i v\u1ec1 chi ph\u00ed nghi\u00ean c\u1ee9u h\u00e3y tham kh\u1ea3o b\u00e0i vi\u1ebft: <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-thi-truong-la-gi-market-research\/\">Chi ph\u00ed c\u1ea7n cho m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 bao nhi\u00eau?<\/a><\/p>\n<div id=\"attachment_14541\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-14541\" class=\"size-medium wp-image-14541 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--300x216.jpg\" alt=\"gi\u00e1 tr\u1ecb l\u1ee3i \u00edch\" width=\"300\" height=\"216\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--300x216.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--203x146.jpg 203w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--50x36.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich--104x75.jpg 104w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/01\/phan-tich-chi-phi-loi-ich-.jpg 570w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/216;\" \/><p id=\"caption-attachment-14541\" class=\"wp-caption-text\">gi\u00e1 tr\u1ecb l\u1ee3i \u00edch<\/p><\/div>\n<h4><strong>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng &amp; kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><\/h4>\n<p>Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ed1n nhi\u1ec1u c\u00f4ng s\u1ee9c h\u01a1n m\u1ed9t ch\u00fat, nh\u01b0ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y b\u1ea1n quan t\u00e2m v\u00e0 c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd ch\u1ecdn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong qu\u00e1 tr\u00ecnh n\u00e0y. Tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi tr\u00ean v\u00e0 tr\u00f2 chuy\u1ec7n th\u1eb3ng th\u1eafn v\u1edbi 10-20 kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 xem \u0111i\u1ec1u g\u00ec \u0111ang l\u00e0m h\u1ecd lo l\u1eafng, s\u1ee3 h\u00e3i v\u00e0 \u0111i\u1ec1u g\u00ec gi\u00fap \u00edch cho h\u1ecd nhi\u1ec1u nh\u1ea5t.<\/p>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/tai-sao-phai-hieu-khach-hang-neu-muon-ban-hang\/\">Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n<h4><strong>Ph\u1ecfng v\u1ea5n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/strong><\/h4>\n<p>N\u00f3i chuy\u1ec7n v\u1edbi nh\u00f3m c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm ra \u0111i\u1ec1u g\u00ec hi\u1ec7u qu\u1ea3 v\u1edbi h\u1ecd v\u00e0 \u0111i\u1ec1u g\u00ec kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u1edbi h\u1ecd.\u00a0S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a b\u1ea1n v\u00e0 \u00e1p d\u1ee5ng ch\u00fang tr\u00ean di\u1ec7n r\u1ed9ng.<\/p>\n<h4><strong>Khai th\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u n\u1ed9i b\u1ed9<\/strong><\/h4>\n<p>Ngay c\u1ea3 khi \u0111\u00f3 l\u00e0 m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u nh\u1ecf, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t s\u1ed1 th\u00f4ng tin th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 vi\u1ec7c ai \u0111ang mua h\u00e0ng v\u00e0 t\u1ea1i sao.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong kinh doanh v\u00e0 marketing<\/a><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-10583 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/Ph\u00e2n-t\u00edch-d\u1eef-li\u1ec7u-trong-kinh-doanh-v\u00e0-marketing-1-300x157.jpg\" alt=\"\" width=\"300\" height=\"157\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/Ph\u00e2n-t\u00edch-d\u1eef-li\u1ec7u-trong-kinh-doanh-v\u00e0-marketing-1-300x157.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/Ph\u00e2n-t\u00edch-d\u1eef-li\u1ec7u-trong-kinh-doanh-v\u00e0-marketing-1-768x401.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/Ph\u00e2n-t\u00edch-d\u1eef-li\u1ec7u-trong-kinh-doanh-v\u00e0-marketing-1-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/Ph\u00e2n-t\u00edch-d\u1eef-li\u1ec7u-trong-kinh-doanh-v\u00e0-marketing-1-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/Ph\u00e2n-t\u00edch-d\u1eef-li\u1ec7u-trong-kinh-doanh-v\u00e0-marketing-1-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/03\/Ph\u00e2n-t\u00edch-d\u1eef-li\u1ec7u-trong-kinh-doanh-v\u00e0-marketing-1.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/157;\" \/><\/p>\n<h4><strong>Ph\u1ecfng v\u1ea5n \u0111\u1ed9i ng\u0169 \u0111i\u1ec1u h\u00e0nh, ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty<\/strong><\/h4>\n<p>Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch ho\u1eb7c ho\u00e0n to\u00e0n kh\u00f4ng.\u00a0Ch\u1ec9 v\u00ec h\u1ecd l\u00e0 CFO kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u1ecd kh\u00f4ng c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 nh\u00f3m b\u00e1n h\u00e0ng n\u00ean nh\u1eafm m\u1ee5c ti\u00eau.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/huong-dan-tien-hanh-nghien-cuu-thi-truong-b2b-tai-viet-nam\/\">H\u01b0\u1edbng d\u1eabn ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng B2B t\u1ea1i Vi\u1ec7t Nam<\/a><\/p>\n<h4><strong>Nghi\u00ean c\u1ee9u nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/strong><\/h4>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n nhi\u1ec1u nh\u1ea5t. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i h\u1ecd s\u1ebd kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a ri\u00eang b\u1ea1n m\u00e0 c\u00f2n t\u00ecm ra l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n th\u1ea5y nhi\u1ec1u c\u00e1 nh\u00e2n\/nh\u00f3m tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua h\u00e0ng B2B. C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p kinh doanh ph\u1ee9c t\u1ea1p c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh mua h\u00e0ng. Ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u00f4ng d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 c\u1ed1 g\u1eafng li\u1ec7t k\u00ea t\u1eebng ng\u01b0\u1eddi mua ho\u1eb7c quy\u1ebft \u0111\u1ecbnh. Th\u01b0\u1eddng ch\u1ec9 c\u00f3 m\u1ed9t s\u1ed1 \u00edt th\u1ef1c s\u1ef1 quan tr\u1ecdng.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/emphatic-research-nghien-cuu-xam-nhap\/\">Emphatic \u2013 Nghi\u00ean c\u1ee9u x\u00e2m nh\u1eadp<\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-hanh-vi-tim-kiem-cua-nguoi-dung-tren-internet\/\">Nghi\u00ean c\u1ee9u h\u00e0nh vi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Internet<\/a><\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-quan-sat-trong-nghien-cuu-thi-truong\/\">Ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n<div class=\"posts-content-wrapper\">\n<article id=\"post-22858\" class=\"post-22858 publications type-publications status-publish has-post-thumbnail hentry theme-customer-satisfaction-publications type-article-publications knowledge-base-categories-customer-experience-loyalty\">\n<div class=\"entry-content js--entry-content\">\n<div class=\"row-fluid\">\n<div class=\"span12\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, b\u00ean c\u1ea1nh insight kh\u00e1ch h\u00e0ng, c\u00f4ng c\u1ee5 ph\u1ee5c v\u1ee5 cho ban l\u00e3nh \u0111\u1ea1o, nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean marketing \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u00e0 s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t \u0111\u00f3 l\u00e0 ch\u00e2n dung kh\u00e1ch h\u00e0ng (customer persona). Trong kinh doanh B2B, doanh nghi\u1ec7p c\u0169ng \u0111ang s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u v\u00e0 hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, [&hellip;]<\/p>","protected":false},"author":20,"featured_media":15702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[656,699,698],"class_list":["post-15596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-kinh-doanh-b2b","tag-marketing-b2b",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15596"}],"version-history":[{"count":8,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15596\/revisions"}],"predecessor-version":[{"id":15706,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15596\/revisions\/15706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15702"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}