{"id":15581,"date":"2022-12-06T15:26:22","date_gmt":"2022-12-06T08:26:22","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15581"},"modified":"2022-12-21T15:41:06","modified_gmt":"2022-12-21T08:41:06","slug":"chan-dung-khach-hang-b2b","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chan-dung-khach-hang-b2b\/","title":{"rendered":"Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B (Customer Persona B2B) &#8211; V\u00ed d\u1ee5 &#8211; C\u00e1ch khai th\u00e1c th\u00fac \u0111\u1ea9y kinh doanh"},"content":{"rendered":"<p style=\"padding-left: 40px;\">C\u00f3 \u0111\u1ebfn <a href=\"https:\/\/marketinginsidergroup.com\/demand-generation\/what-to-include-in-a-buyer-persona-infographic\/\" target=\"_blank\" rel=\"noopener\">93%<\/a>\u00a0c\u00e1c c\u00f4ng ty v\u01b0\u1ee3t doanh thu m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd c\u0169ng s\u1eed d\u1ee5ng ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B (B2B buyer\/customer persona) \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 marketing c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 t\u1eeb s\u1ef1 may m\u1eafn hay ng\u1eabu nhi\u00ean n\u00e0o c\u1ea3.<\/p>\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng (buyer\/customer persona) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn.\u00a0Ch\u00fang gi\u00fap c\u00e1c nh\u00e0 marketing v\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng hi\u1ec3u ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecd c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau, c\u00e1ch giao ti\u1ebfp v\u1edbi h\u1ecd v\u00e0 cu\u1ed1i c\u00f9ng y\u1ebfu t\u1ed1 s\u1ebd th\u00fac \u0111\u1ea9y h\u1ecd chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h2><strong>Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t c\u1ea7n l\u01b0u \u00fd?<\/strong><\/h2>\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B l\u00e0 \u0111\u1ea1i di\u1ec7n \u201c\u1ea3o\u201d mang nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, th\u00f4ng tin n\u1ed5i b\u1eadt, c\u1ea7n ch\u00fa \u00fd c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n ti\u1ec1m n\u0103ng, h\u1ecd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 nh\u1ea5t \u0111\u1ecbnh trong nh\u00f3m mua ho\u1eb7c trong doanh nghi\u1ec7p m\u1ee5c ti\u00eau l\u00fd t\u01b0\u1edfng m\u00e0 doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n b\u00e1n h\u00e0ng cho h\u1ecd.<\/p>\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B (B2B persona) \u0111\u1ea1i di\u1ec7n cho \u201cki\u1ec3u\u201d ng\u01b0\u1eddi m\u00e0 doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau \u2013 d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 vai tr\u00f2, quy\u1ec1n ra quy\u1ebft \u0111\u1ecbnh v\u00e0 nhu c\u1ea7u.<\/p>\n<p>Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng bao g\u1ed3m:<\/p>\n<ul>\n<li>Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 c\u00f4ng ty<\/li>\n<li>Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u00f4ng vi\u1ec7c<\/li>\n<li>\u0110\u1ed9ng c\u01a1, c\u00e1c y\u1ebfu t\u1ed1 c\u00e2n nh\u1eafc khi l\u1ef1a ch\u1ecdn\/mua h\u00e0ng<\/li>\n<li>Th\u00e1ch th\u1ee9c v\u00e0 \u0111i\u1ec3m \u0111au<\/li>\n<li>C\u00e1c k\u00eanh ti\u1ebfp c\u1eadn v\u00e0 \u0111i\u1ec3m ch\u1ea1m c\u1ee7a h\u1ecd<\/li>\n<li>\u2026 v\u00e0 c\u00e1c th\u00f4ng tin quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p cho r\u1eb1ng c\u1ea7n l\u01b0u \u00fd v\u00e0 c\u1ea7n thi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14191 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Persona-chan-dung-khach-hang-300x171.jpg\" alt=\"PERSONA - Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" width=\"500\" height=\"285\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Persona-chan-dung-khach-hang-300x171.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Persona-chan-dung-khach-hang-768x438.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Persona-chan-dung-khach-hang-256x146.jpg 256w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Persona-chan-dung-khach-hang-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Persona-chan-dung-khach-hang-132x75.jpg 132w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2021\/10\/Persona-chan-dung-khach-hang.jpg 935w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>M\u1ed9t s\u1ed1 ng\u01b0\u1eddi mua trong doanh nghi\u1ec7p s\u1ebd c\u00f3 quy\u1ec1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong doanh nghi\u1ec7p.<\/p>\n<p>Trong marketing B2B, \u0111i\u1ec1u quan tr\u1ecdng v\u00e0 kh\u00f3 kh\u0103n v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing \u0111\u00f3 l\u00e0 ph\u1ea3i n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c thu\u1ed9c t\u00ednh ri\u00eang l\u1ebb c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n trong nh\u00f3m mua doanh nghi\u1ec7p v\u00e0 c\u00e2n b\u1eb1ng v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, b\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing, b\u00e1n h\u00e0nh \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>Nh\u01b0 v\u1eady, th\u00f4ng qua c\u00e1c persona B2B, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n vai tr\u00f2 c\u1ee7a nh\u1eefng c\u00e1 nh\u00e2n v\u00e0 nh\u1eefng c\u00e1ch th\u1ee9c \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ed3ng th\u1eddi, nh\u1eefng hi\u1ec3u bi\u1ebft, s\u00e2u s\u1eafc v\u1ec1 c\u00e1 c\u00e1 nh\u00e2n trong nh\u00f3m mua h\u00e0ng c\u0169ng gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, s\u1ea3n ph\u1ea9m,\u2026.. nh\u1eb1m ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n<p>&gt;&gt; B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/4-cach-pho-bien-nhat-de-xay-dung-personas\/\">PERSONA l\u00e0 g\u00ec? Top 4 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng PERSONA -Ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a><\/p>\n<h2><strong>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B<\/strong><\/h2>\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, m\u1ed7i c\u00f4ng ty l\u00e0 kh\u00e1c nhau. Ngay c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong c\u00f9ng ng\u00e0nh c\u0169ng x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd theo c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau.<\/p>\n<p>\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao khi ph\u00e1t tri\u1ec3n\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/thiet-ke-chien-luoc-marketing-dinh-huong-khach-hang\/\">chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> hay b\u00e1n h\u00e0ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 d\u00e0nh th\u1eddi gian \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u00f3m ng\u01b0\u1eddi mua B2B \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n<p>Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 sao ch\u00e9p v\u00e0 d\u00e1n t\u1eeb c\u00e1c v\u00ed d\u1ee5 v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B \u0111\u01b0\u1ee3c vi\u1ebft, c\u00f3 s\u1eb5n.\u00a0(\u0110i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng cho ph\u00e9p b\u1ea1n hi\u1ec3u nh\u1eefng thu\u1ed9c t\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a\u00a0kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00fd t\u01b0\u1edfng\u00a0<em>c\u1ee7a c\u00f4ng ty b\u1ea1n.)<\/em><\/p>\n<p>Nh\u01b0ng vi\u1ec7c xem nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c ch\u00e2n dung to\u00e0n di\u1ec7n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi c\u00e1c lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau.<\/p>\n<p>Tham kh\u1ea3o m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B c\u00f3 th\u1ec3 gi\u00fap kh\u01a1i d\u1eady \u00fd t\u01b0\u1edfng khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u c\u1ee7a ri\u00eang b\u1ea1n v\u00e0 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n c\u00e1c c\u00e1 t\u00ednh \u0111\u1ed9c \u0111\u00e1o \u0111\u1ea1i di\u1ec7n t\u1ed1t nh\u1ea5t cho c\u00e1c c\u00e1 nh\u00e2n m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau.\u00a0Khi b\u1ea1n c\u00f3 m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng c\u00e1 nh\u00e2n m\u00e0 b\u1ea1n s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau, vi\u1ec7c ph\u00e1t tri\u1ec3n t\u00e0i li\u1ec7u\u00a0nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng\u00a0ti\u1ec1m n\u0103ng c\u00f3 li\u00ean quan v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n nhi\u1ec1u<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 tr\u01b0\u1eddng h\u1ee3p case study ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B c\u1ee7a m\u1ed9t c\u00f4ng ty kinh doanh gi\u1ea3i ph\u00e1p, d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 li\u00ean quan \u0111\u1ebfn qu\u1ea3n l\u00ed trong doanh nghi\u1ec7p. Gi\u1ea3i ph\u00e1p m\u00e0 c\u00f4ng ty n\u00e0y cung c\u1ea5p c\u00f3 th\u1ec3 l\u00e0 gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c n\u1ed9i b\u1ed9 trong doanh nghi\u1ec7p, gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng, s\u1ea3n xu\u1ea5t,\u2026..<\/p>\n<p>Sau qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng B2B, doanh nghi\u1ec7p nh\u1eadn th\u1ea5y 3 nh\u00f3m c\u00e1 nh\u00e2n quan tr\u1ecdng tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua h\u00e0ng v\u00e0 h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn mua h\u00e0ng. \u0110\u00f3 l\u00e0 gi\u00e1m \u0111\u1ed1c ph\u00f2ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin, nh\u00e2n vi\u00ean trong c\u00e1c ph\u00f2ng ban s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp ph\u1ea7n m\u1ec1m, gi\u1ea3i ph\u00e1p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/hanh-vi-khach-hang-b2b\/\">H\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng B2B \u2013 C\u00e1ch tri\u1ec3n khai marketing B2B<\/a><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15577 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/hanh-vi-khach-hang-B2B-cach-marketing-B2B-300x156.jpg\" alt=\"h\u00e0nh vi kh\u00e1ch h\u00e0ng B2B - c\u00e1ch marketing B2B\" width=\"300\" height=\"156\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/hanh-vi-khach-hang-B2B-cach-marketing-B2B-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/hanh-vi-khach-hang-B2B-cach-marketing-B2B-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/hanh-vi-khach-hang-B2B-cach-marketing-B2B-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/hanh-vi-khach-hang-B2B-cach-marketing-B2B-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/hanh-vi-khach-hang-B2B-cach-marketing-B2B-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/12\/hanh-vi-khach-hang-B2B-cach-marketing-B2B.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/156;\" \/><\/p>\n<h3><strong>Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B \u2013 Gi\u00e1m \u0111\u1ed1c ph\u00f2ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td>T\u00ean<\/td>\n<td>Nguy\u1ec5n V\u0103n H\u00f9ng<\/td>\n<\/tr>\n<tr>\n<td>V\u1ecb tr\u00ed<\/td>\n<td>Gi\u00e1m \u0111\u1ed1c ph\u1ee5 tr\u00e1ch qu\u1ea3n l\u00fd c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/td>\n<\/tr>\n<tr>\n<td>Tu\u1ed5i t\u00e1c<\/td>\n<td>35-54<\/td>\n<\/tr>\n<tr>\n<td>Chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m<\/td>\n<td>\n<ul>\n<li>B\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 khoa h\u1ecdc m\u00e1y t\u00ednh, c\u00f4ng ngh\u1ec7 ph\u1ea7n m\u1ec1m, h\u1ec7 th\u1ed1ng th\u00f4ng tin ho\u1eb7c l\u0129nh v\u1ef1c li\u00ean quan<\/li>\n<li>Gi\u1eef nhi\u1ec1u vai tr\u00f2 CNTT kh\u00e1c nhau, bao g\u1ed3m vai tr\u00f2 qu\u1ea3n l\u00fd\/l\u00e3nh \u0111\u1ea1o trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 th\u00f4ng tin trong doanh nghi\u1ec7p<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Tr\u00e1ch nhi\u1ec7m, quy\u1ec1n h\u1ea1n<\/td>\n<td>\n<ul>\n<li>Qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean trong CNTT<\/li>\n<li>L\u1eadp k\u1ebf ho\u1ea1ch, tri\u1ec3n khai v\u00e0 duy tr\u00ec c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng CNTT<\/li>\n<li>Theo d\u00f5i nhu c\u1ea7u ph\u1ea7n m\u1ec1m c\u1ee7a t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p<\/li>\n<li>Ph\u00e1t tri\u1ec3n c\u00e1c ch\u00ednh s\u00e1ch, th\u1ee7 t\u1ee5c v\u00e0 th\u00f4ng l\u1ec7 t\u1ed1t nh\u1ea5t v\u1ec1 CNTT<\/li>\n<li>Gi\u00e1m s\u00e1t m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m v\u00e0 nh\u00e0 th\u1ea7u<\/li>\n<li>Trao \u0111\u1ed5i, \u0111\u1ec1 xu\u1ea5t v\u1edbi CEO v\u00e0 ban gi\u00e1m \u0111\u1ed1c v\u1ec1 l\u1ee3i \u00edch v\u00e0 r\u1ee7i ro c\u1ee7a c\u00e1c d\u1ef1 \u00e1n m\u1edbi li\u00ean quan \u0111\u1ebfn CNTT trong doanh nghi\u1ec7p<\/li>\n<li>Lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t c\u1ee7a ng\u00e0nh<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u01b0u ti\u00ean<\/td>\n<td>\n<ul>\n<li>B\u1ea3o m\u1eadt d\u1eef li\u1ec7u<\/li>\n<li>T\u00ednh t\u00edch h\u1ee3p c\u1ee7a gi\u1ea3i ph\u00e1p v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m, gi\u1ea3i ph\u00e1p kh\u00e1c<\/li>\n<li>T\u00ednh \u1ed5n \u0111\u1ecbnh c\u1ee7a gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7, \u00edt h\u1ecfng h\u00f3c, l\u1ed7i,\u2026.<\/li>\n<li>Chi ph\u00ed mua v\u00e0 chi ph\u00ed duy tr\u00ec<\/li>\n<li>H\u1ed7 tr\u1ee3 t\u1eeb ph\u00eda nh\u00e0 cung c\u1ea5p<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>KPI<\/td>\n<td>\n<ul>\n<li>Qu\u1ea3n l\u00ed v\u00e0 v\u1eadn h\u00e0nh: qu\u1ea3n l\u00ed v\u00e0 b\u1ea3o tr\u00ec c\u00e1c ph\u1ea7n m\u1ec1m trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p. Gi\u1ea3m thi\u1ec3u th\u1eddi gian kh\u1eafc ph\u1ee5c l\u1ed7i, v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m, gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7<\/li>\n<li>C\u1eadp nh\u1eadt v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u: \u0111\u1ea3m b\u1ea3o c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u gi\u1eefa nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau ph\u1ee5c v\u1ee5 khai th\u00e1c d\u1eef li\u1ec7u trong n\u1ed9i b\u1ed9.<\/li>\n<li>Giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng, tr\u1ea3i nghi\u1ec7m d\u1ec5 d\u00e0ng, ti\u1ec7n l\u1ee3i cho m\u1ecdi nh\u00e2n vi\u00ean trong c\u00e1c ph\u00f2ng ban, b\u1ed9 ph\u1eadn<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>M\u1ee5c ti\u00eau<\/td>\n<td>\n<ul>\n<li>D\u1eabn d\u1eaft c\u00f4ng ty chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/li>\n<li>\u0110\u1ea3m b\u1ea3o s\u1ef1 li\u00ean k\u1ebft chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty v\u00e0 n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7<\/li>\n<li>Ng\u0103n ch\u1eb7n s\u1ef1 c\u1ed1 an ninh m\u1ea1ng, r\u00f2 r\u1ec9, m\u1ea5t d\u1eef li\u1ec7u<\/li>\n<li>T\u1ed1i \u0111a h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u trong n\u1ed9i b\u1ed9 c\u00f4ng ty<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Th\u00e1ch th\u1ee9c\/\u0111i\u1ec3m \u0111au (painpoint)<\/td>\n<td>\n<ul>\n<li>Kh\u00f3 trong vi\u1ec7c thuy\u1ebft ph\u1ee5c thay \u0111\u1ed5i\/\u0111i\u1ec1u ch\u1ec9nh l\u1ea1i ph\u1ea7n m\u1ec1m \u0111\u1ed1i v\u1edbi to\u00e0n b\u1ed9 doanh nghi\u1ec7p do nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u00e0 c\u1ea7n th\u1eddi gian th\u00edch \u1ee9ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m, gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 m\u1edbi.<\/li>\n<li>D\u1eef li\u1ec7u n\u1ed9i b\u1ed9 trong doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt cao, nh\u1ea5t l\u00e0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/li>\n<li>Doanh nghi\u1ec7p hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u ph\u1ea7n m\u1ec1m, m\u00e1y m\u00f3c qu\u1ea3n l\u00ed kh\u00e1c nhau, \u0111a d\u1ea1ng t\u1eeb c\u00e1c ph\u00f2ng ban, nh\u00e0 cung c\u1ea5p. V\u1eady n\u00ean v\u1ea5n \u0111\u1ec1 t\u00edch h\u1ee3p c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u1ec3 c\u1eadp nh\u1eadt, l\u01b0u tr\u1eef v\u00e0 s\u1eed d\u1ee5ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>T\u00ednh c\u00e1ch\/h\u00e0nh vi x\u00e3 h\u1ed9i<\/td>\n<td>\n<ul>\n<li>Chuy\u00ean nghi\u1ec7p, minh b\u1ea1ch v\u00e0 th\u1eb3ng th\u1eafn trong c\u00f4ng vi\u1ec7c<\/li>\n<li>L\u00fd t\u00ednh<\/li>\n<li>Phong c\u00e1ch l\u00e3nh \u0111\u1ea1o th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c k\u00eanh ti\u1ebfp c\u1eadn, \u0111i\u1ec3m ch\u1ea1m (touch-point)<\/td>\n<td>\n<ul>\n<li>B\u00e0i vi\u1ebft tr\u00ean internet<\/li>\n<li>Email marketing<\/li>\n<li>B\u00e1n h\u00e0ng c\u00e1 nh\u00e2n: \u0111i\u1ec7n tho\u1ea1i t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u<\/li>\n<li>C\u00e1c c\u00e1 nh\u00e2n, nh\u00e0 qu\u1ea3n l\u00ed trong ng\u00e0nh gi\u1edbi thi\u1ec7u<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><strong>Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B: nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp gi\u1ea3i ph\u00e1p, ph\u1ea7n m\u1ec1m<\/strong><\/h3>\n<p>T\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p cung c\u1ea5p c\u1ee7a doanh nghi\u1ec7p m\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 l\u00e0 qu\u1ea3n \u0111\u1ed1c s\u1ea3n xu\u1ea5t, qu\u1ea3n l\u00fd kho, nh\u00e2n vi\u00ean l\u1ec5 t\u00e2n \u0111\u00f3n kh\u00e1ch h\u00e0ng ho\u1eb7c l\u00e0 nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch nh\u00e2n s\u1ef1,\u2026<\/p>\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, DTM Consulting ch\u00fang t\u00f4i l\u1ea5y b\u1ed1i c\u1ea3nh gi\u1ea3i ph\u00e1p m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p l\u00e0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kho v\u00e0 h\u00e0ng h\u00f3a b\u00e1n ra, nh\u1eadp v\u00e0o. Nh\u01b0 v\u1eady, ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp h\u00e0ng ng\u00e0y l\u00e0 nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch kho h\u00e0ng.<\/p>\n<table>\n<tbody>\n<tr>\n<td>T\u00ean<\/td>\n<td>\u0110\u1ed7 Nh\u01b0 Mai<\/td>\n<\/tr>\n<tr>\n<td>V\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c<\/td>\n<td>Nh\u00e2n vi\u00ean kho, ph\u1ee5 tr\u00e1ch xu\u1ea5t, nh\u1eadp kho h\u00e0ng ng\u00e0y<\/td>\n<\/tr>\n<tr>\n<td>Tu\u1ed5i t\u00e1c<\/td>\n<td>25-35<\/td>\n<\/tr>\n<tr>\n<td>Gi\u00e1o d\u1ee5c<\/td>\n<td>\n<ul>\n<li>B\u1eb1ng c\u1eed nh\u00e2n v\u1ec1 k\u1ebf to\u00e1n, logistic,\u2026<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Kinh nghi\u1ec7m<\/td>\n<td>\n<ul>\n<li>0-5 n\u0103m kinh nghi\u1ec7m trong vai tr\u00f2 qu\u1ea3n l\u00ed h\u00e0ng h\u00f3a, kho b\u00e3i<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Tr\u00e1ch nhi\u1ec7m<\/td>\n<td>\n<ul>\n<li>Ph\u1ee5 tr\u00e1ch vi\u1ec7c xu\u1ea5t h\u00e0ng v\u00e0 nh\u1eadp h\u00e0ng v\u00e0o kho h\u00e0ng c\u1ee7a doanh nghi\u1ec7p h\u00e0ng ng\u00e0y<\/li>\n<li>Ph\u1ee5 tr\u00e1ch th\u1ed1ng k\u00ea v\u00e0 b\u00e1o c\u00e1o qu\u1ea3n l\u00fd v\u1ec1 h\u00e0ng h\u00f3a trong kho h\u00e0ng h\u00e0ng ng\u00e0y v\u00e0 h\u00e0ng th\u00e1ng<\/li>\n<li>\u0110\u1ec1 xu\u1ea5t nh\u1eadp h\u00e0ng, mua h\u00e0ng d\u1ef1 tr\u1eef ho\u1eb7c \u0111\u1ea9y h\u00e0ng t\u1ed3n khi c\u00f3 d\u1ef1 \u00e1n ph\u00e1t sinh ho\u1eb7c theo th\u1eddi \u0111i\u1ec3m, bi\u1ebfn \u0111\u1ed9ng trong n\u0103m,\u2026<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u01afu ti\u00ean<\/td>\n<td>\n<ul>\n<li>Ph\u1ea7n m\u1ec1m c\u00f3 giao di\u1ec7n d\u1ec5 s\u1eed d\u1ee5ng, thu\u1eadn ti\u1ec7n khi d\u00f9ng<\/li>\n<li>\u00cdt ph\u00e1t sinh l\u1ed7i khi nh\u1eadp\/xu\u1ea5t d\u1eef li\u1ec7u<\/li>\n<li>C\u00f3 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt th\u01b0\u1eddng xuy\u00ean<\/li>\n<li>Khi ph\u00e1t sinh l\u1ed7i \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0 x\u1eed l\u00fd nhanh ch\u00f3ng<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>KPI<\/td>\n<td>\n<ul>\n<li>Ki\u1ec3m tra, theo d\u00f5i v\u00e0 th\u1ed1ng k\u00ea s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a trong doanh nghi\u1ec7p<\/li>\n<li>\u0110\u1ea3m b\u1ea3o c\u00f3 \u0111\u1ee7 h\u00e0ng h\u00f3a khi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c doanh nghi\u1ec7p ph\u00e1t sinh nhu c\u1ea7u v\u00e0 h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c cung \u1ee9ng nhanh ch\u00f3ng, kh\u00f4ng c\u00f3 sai s\u00f3t<\/li>\n<li>N\u0103ng su\u1ea5t c\u00e1 nh\u00e2n<strong>:<\/strong>\u00a0Kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao \u0111\u00fang h\u1ea1n v\u00e0 t\u1ed1i \u0111a h\u00f3a k\u1ebft qu\u1ea3 \u0111\u1ea7u ra<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Th\u00e1ch th\u1ee9c \/ \u0111i\u1ec3m \u0111au (painpoint)<\/td>\n<td>\n<ul>\n<li>Kho l\u1ed9n x\u1ed9n n\u00ean r\u1ea5t mu\u1ed1n giao di\u1ec7n ph\u1ea3i th\u1eadt ti\u1ec7n l\u1ee3i<\/li>\n<li>S\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a nhi\u1ec1u v\u00e0 \u0111a d\u1ea1ng n\u00ean mong mu\u1ed1n ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00f4ng ph\u00e1t sinh l\u1ed7i khi thao t\u00e1c<\/li>\n<li>C\u00e2n b\u1eb1ng kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c<\/li>\n<li>Qu\u1ea3n l\u00fd giao ti\u1ebfp v\u1edbi nhi\u1ec1u b\u00ean li\u00ean quan n\u1ed9i b\u1ed9<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>T\u00ednh c\u00e1ch\/h\u00e0nh vi x\u00e3 h\u1ed9i<\/td>\n<td>\n<ul>\n<li>T\u1ef7 m\u1ec9 v\u00e0 c\u1ea9n th\u1eadn<\/li>\n<li>C\u00f3 hi\u1ec3u bi\u1ebft v\u00e0 k\u1ef9 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m c\u00f4ng ngh\u1ec7 v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi nhanh ch\u00f3ng<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c k\u00eanh ti\u1ebfp c\u1eadn, \u0111i\u1ec3m ch\u1ea1m (touch-point)<\/td>\n<td>\n<ul>\n<li>C\u00e1c nh\u00f3m, c\u1ed9ng \u0111\u1ed3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<li>E-mail<\/li>\n<li>B\u00e0i vi\u1ebft tr\u00ean internet<\/li>\n<li>C\u00e1c video, b\u00e0i vi\u1ebft thi\u00ean v\u1ec1 h\u01b0\u1edbng d\u1eabn x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 t\u00e1c nghi\u1ec7p c\u00f3 li\u00ean quan<\/li>\n<li>B\u1ea1n b\u00e8, ng\u01b0\u1eddi quen trong c\u0169ng ng\u00e0nh ngh\u1ec1<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"entry-title\"><strong>Xem th\u00eam: <\/strong><a href=\"https:\/\/dtmconsulting.vn\/en\/7-cach-tiep-can-khach-hang-b2b-truc-tuyen-cho-doanh-nghiep-smes-startups\/\"><strong>7 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng B2B tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p SMEs\/startups<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15549 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-300x156.jpg\" alt=\"7 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng B2B tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p\" width=\"300\" height=\"156\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-300x156.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-768x400.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-260x136.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-50x26.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep-144x75.jpg 144w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/11\/7-cach-tiep-can-khach-hang-B2B-truc-tuyen-cho-doanh-nghiep.jpg 940w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/156;\" \/><\/p>\n<h3><strong>Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B: Gi\u00e1m \u0111\u1ed1c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n<p>\u0110\u1ed1i v\u1edbi v\u00ed d\u1ee5 v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B, do doanh nghi\u1ec7p hi\u1ec7n \u0111ang kinh doanh h\u00e0ng h\u00f3a \u0111\u1ebfn nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u1ea3 doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c, \u0111\u1ea1i l\u00fd v\u00e0 c\u00e1 nh\u00e2n b\u00e1n l\u1ebb,&#8230;. Do v\u1eady, vai tr\u00f2 c\u1ee7a vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n<p>Do \u0111\u00f3, c\u00e1c th\u00f4ng tin, d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p, c\u1eadp nh\u1eadt t\u1eeb nhi\u1ec1u ngu\u1ed3n, nhi\u1ec1u b\u00ean c\u00f3 li\u00ean quan,&#8230;<\/p>\n<p>Nh\u00e2n v\u1eadt quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p, nh\u00e0 cung c\u1ea5p.<\/p>\n<table>\n<tbody>\n<tr>\n<td>T\u00ean<\/td>\n<td>Tr\u1ecbnh Minh An<\/td>\n<\/tr>\n<tr>\n<td>Gi\u1edbi t\u00ednh<\/td>\n<td>N\u1eef<\/td>\n<\/tr>\n<tr>\n<td>Tu\u1ed5i t\u00e1c<\/td>\n<td>35-45<\/td>\n<\/tr>\n<tr>\n<td>V\u1ecb tr\u00ed<\/td>\n<td>Gi\u00e1m \u0111\u1ed1c qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n<tr>\n<td>Con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p<\/td>\n<td>\n<ul>\n<li>Kinh nghi\u1ec7m trong vai tr\u00f2 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/li>\n<li>5-10 n\u0103m trong vai tr\u00f2 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Gia \u0111\u00ecnh<\/td>\n<td>\n<ul>\n<li>\u0110\u00e3 k\u1ebft h\u00f4n v\u00e0 c\u00f3 2 con<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp v\u00e0 n\u1ed9i dung \u01b0a th\u00edch<\/td>\n<td>\n<ul>\n<li>Email, cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i<\/li>\n<li>LinkedIn, b\u00e0i \u0111\u0103ng tr\u00ean blog, video<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>C\u00f4ng vi\u1ec7c<\/td>\n<td>\n<ul>\n<li>T\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00e1c bi\u1ec7t tr\u00ean m\u00f4i tr\u01b0\u1eddng \u0111a k\u00eanh<\/li>\n<li>Theo k\u1ecbp ti\u00eau chu\u1ea9n ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/li>\n<li>Cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn \u0111\u1ea7y \u0111\u1ee7, to\u00e0n di\u1ec7n v\u1ec1 kh\u00e1ch h\u00e0ng<\/li>\n<li>Qu\u1ea3n l\u00fd v\u00e0 c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 l\u1ecbch s\u1eed v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y v\u00e0 khai th\u00e1c ch\u00fang theo y\u00eau c\u1ea7u<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u01afu ti\u00ean<\/td>\n<td>\n<ul>\n<li>K\u1ebft h\u1ee3p v\u0103n h\u00f3a CX v\u00e0 t\u01b0 duy coi kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m trong to\u00e0n t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p<\/li>\n<li>Ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc, insight v\u1ec1 c\u00e1c kh\u00fac kh\u00e1ch h\u00e0ng<\/li>\n<li>\u01afu ti\u00ean c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bCX trong to\u00e0n doanh nghi\u1ec7p<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>Th\u00e1ch th\u1ee9c, \u0111i\u1ec3m \u0111au (painpoint)<\/td>\n<td>\n<ul>\n<li>Chi ph\u00ed gi\u1ea3i ph\u00e1p cao<\/li>\n<li>Thuy\u1ebft ph\u1ee5c ban qu\u1ea3n l\u00ed t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p r\u1eb1ng vi\u1ec7c t\u00edch h\u1ee3p l\u00e0 an to\u00e0n v\u00e0 kh\u00f4ng g\u00e2y gi\u00e1n \u0111o\u1ea1n<\/li>\n<li>T\u00ednh b\u1ea3o m\u1eadt c\u1ee7a d\u1eef li\u1ec7u<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-size: 30px;\">5 l\u00fd do b\u1ea1n n\u00ean s\u1eed d\u1ee5ng ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B<\/span><\/h2>\n<article id=\"post-23283\" class=\"post-23283 publications type-publications status-publish has-post-thumbnail hentry theme-customer-satisfaction-publications theme-segmentation-and-needs-publications type-article-publications knowledge-base-categories-customer-experience-loyalty knowledge-base-categories-marketing-effectiveness-strategy\">\n<div class=\"entry-content js--entry-content\">\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/cach-xay-dung-chan-dung-khach-hang-b2b\/\">X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B<\/a><\/strong> c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch nh\u01b0 sau:<\/p>\n<ul>\n<li>Cung c\u1ea5p cho danh nghi\u1ec7p m\u1ed9t s\u1ee3 hi\u1ec3u bi\u1ebft t\u1ed1t h\u01a1n v\u1ec1 c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng B2B m\u00e0 h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketinng, b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ebfn h\u1ecd<\/li>\n<li>Cho ph\u00e9p doanh nghi\u1ec7p nh\u00ecn th\u1ea5y to\u00e0n c\u1ea3nh v\u00e0 lo\u1ea1i tr\u1eeb \u0111\u01b0\u1ee3c c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f4ng n\u00ean h\u01b0\u1edbng \u0111\u1ebfn marketing ho\u1eb7c marketing kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3.<\/li>\n<li>Gi\u00fap nh\u00e2n vi\u00ean trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p t\u1ed1t h\u01a1n<\/li>\n<li>Cho ph\u00e9p doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c l\u00e0m th\u1ebf n\u00e0o v\u00e0 khi n\u00e0o n\u00ean ti\u1ebfp c\u1eadn v\u00e0 truy\u1ec1n th\u00f4ng \u0111\u1ebfn c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (cutsomer journey)<\/li>\n<li>GI\u00fap cho \u0111\u1ecbnh h\u01b0\u1edbng ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing trong doanh nghi\u1ec7p nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1,&#8230;<\/li>\n<\/ul>\n<h2 id=\"section-3\">7 \u0110i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd khi x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B<\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 n\u1ed9i dung th\u00f4ng tin c\u1ea7n thi\u1ebft n\u00ean c\u00e2n nh\u1eafc khi x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/p>\n<ul>\n<li><strong>Th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p v\u00e0 tr\u00e1ch nhi\u1ec7m c\u00f4ng vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh<\/strong>: Ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng nh\u00f3m tu\u1ed5i n\u00e0o? C\u00f4ng vi\u1ec7c v\u00e0 v\u1ecb tr\u1ecb c\u1ee7a h\u1ecd l\u00e0 g\u00ec? H\u1ecd l\u00e0 nh\u00e0 qu\u1ea3n l\u00fd hay nh\u00e2n vi\u00ean? Nh\u1eefng th\u00f4ng tin v\u1ec1 v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c, tr\u00e1ch nhi\u1ec7m c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd c\u00f3 cho ph\u00e9p b\u1ea1n hi\u1ec3u nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn?<\/li>\n<li><strong>C\u00e1 nh\u00e2n trong nh\u00f3m mua \u01b0u ti\u00ean v\u00e0 t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec \u1edf s\u1ea3n ph\u1ea9m v\u00e0 nh\u00e0 cung c\u1ea5p? <\/strong>\u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y c\u00e1 nh\u00e2n mua l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p? H\u1ecd \u0111ang mong mu\u1ed1n c\u1ea5p thi\u1ebft \u0111i\u1ec1u g\u00ec nh\u1ea5t? \u0110\u00f3 c\u00f3 ph\u1ea3i l\u00e0 t\u00ednh b\u1ea3o m\u1eadt, chi ph\u00ed mua v\u00e0 duy tr\u00ec s\u1ea3n ph\u1ea9m? hay l\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb nh\u00e2n vi\u00ean?<\/li>\n<li><strong>M\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd khi mua h\u00e0ng l\u00e0 g\u00ec?<\/strong>Nh\u1eefng ng\u01b0\u1eddi tham gia qu\u00e1 tr\u00ecnh mua h\u00e0ng b2B \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd?<\/li>\n<li><strong>Nhu c\u1ea7u mua v\u00e0 l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/strong> \u0110i\u1ec1u g\u00ec l\u00e0 c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng \u0111\u1ec3 nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd? Doanh nghi\u1ec7p, nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 nh\u1eefng c\u00e1 nh\u00e2n \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch, c\u00f3 k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n?<\/li>\n<li><strong>M\u1ed1i quan t\u00e2m, lo l\u1eafng (painpoint) c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tham gia mua h\u00e0ng B2B l\u00e0 g\u00ec?<\/strong> C\u00f3 b\u1ea5t c\u1ee9 th\u00e1ch th\u1ee9c, c\u1ea3n tr\u1edf n\u00e0o khi\u1ebfn nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y c\u00f2n b\u0103n kho\u0103n? \u0110\u00e2u l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 c\u1ea7n gi\u1ea3i quy\u1ebft? Doanh nghi\u1ec7p, nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 gi\u00fap h\u1ecd v\u01b0\u1ee3t qua nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li><strong>\u0110\u00e2u l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd th\u01b0\u1eddng d\u00f9ng?<\/strong> Nh\u1eefng c\u00e1 nh\u00e2n tham gia mua c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 s\u1eed d\u1ee5ng mh\u1eefng th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m n\u00e0o kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng? \u0110i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd l\u1ef1a ch\u1ecdn nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 cung c\u1ea5p \u0111\u00f3?<\/li>\n<li><strong>Doanh nghi\u1ec7p, nh\u00e0 cung c\u1ea5p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng c\u00e1 nh\u00e2n tham gia mua h\u00e0ng B2B \u1edf \u0111\u00e2u?<\/strong> H\u1ecd \u01b0a th\u00edch v\u00e0 th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o? Lo\u1ea1i h\u00ecnh n\u1ed9i dung n\u00e0o \u0111\u01b0\u1ee3c h\u1ecd \u01b0u ti\u00ean h\u01a1n?<\/li>\n<\/ul>\n<p class=\"entry-title\">B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/mo-rong-thi-truong-tang-tiep-can-khach-hang-trong-kinh-doanh-b2b\/\">M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong kinh doanh B2B<\/a><\/p>\n<article id=\"post-23283\" class=\"post-23283 publications type-publications status-publish has-post-thumbnail hentry theme-customer-satisfaction-publications theme-segmentation-and-needs-publications type-article-publications knowledge-base-categories-customer-experience-loyalty knowledge-base-categories-marketing-effectiveness-strategy\">\n<div class=\"entry-content js--entry-content\">\n<p><img decoding=\"async\" class=\"size-medium wp-image-6517 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/buyer-persona-700x467-300x200.jpg\" alt=\"Nh\u00e2n kh\u1ea9u h\u1ecdc\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/buyer-persona-700x467-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/buyer-persona-700x467-600x400.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/buyer-persona-700x467-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/buyer-persona-700x467-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/buyer-persona-700x467-112x75.jpg 112w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/06\/buyer-persona-700x467.jpg 700w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/p>\n<h2 id=\"section-5\">K\u1ebft lu\u1eadn<\/h2>\n<p>Khi x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B, b\u1ea1n n\u00ean l\u01b0u \u00fd r\u1eb1ng s\u1ebd lu\u00f4n c\u00f3 nhi\u1ec1u c\u00e1 nh\u00e2n gi\u1eef vai tr\u00f2 kh\u00e1c nhau tham gia v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00e1c quy\u1ebft \u0111\u1ecbnh mua B2B th\u01b0\u1eddng kh\u00f4ng ch\u1ec9 do m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0a ra. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ed1 di\u1ec7n m\u1ea1o v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ch\u00fang khi \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh.\u00a0B\u1ea1n c\u0169ng s\u1ebd c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, marketing c\u1ee7a doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng c\u00e1 nh\u00e2n.<\/p>\n<\/div>\n<\/article>\n<\/div>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>C\u00f3 \u0111\u1ebfn 93%\u00a0c\u00e1c c\u00f4ng ty v\u01b0\u1ee3t doanh thu m\u1ee5c ti\u00eau v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd c\u0169ng s\u1eed d\u1ee5ng ch\u00e2n dung kh\u00e1ch h\u00e0ng B2B (B2B buyer\/customer persona) \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 marketing c\u1ee7a h\u1ecd. K\u1ebft qu\u1ea3 n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 t\u1eeb s\u1ef1 may [&hellip;]<\/p>","protected":false},"author":20,"featured_media":15609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[701,699,698],"class_list":["post-15581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-b2b","tag-kinh-doanh-b2b","tag-marketing-b2b",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15581"}],"version-history":[{"count":15,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15581\/revisions"}],"predecessor-version":[{"id":15704,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15581\/revisions\/15704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15609"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}