{"id":15573,"date":"2022-12-02T17:05:03","date_gmt":"2022-12-02T10:05:03","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15573"},"modified":"2022-12-03T12:02:49","modified_gmt":"2022-12-03T05:02:49","slug":"hanh-vi-khach-hang-b2b","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/hanh-vi-khach-hang-b2b\/","title":{"rendered":"H\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng B2B &#8211; C\u00e1ch tri\u1ec3n khai marketing B2B"},"content":{"rendered":"<p>Trong b\u00e0i vi\u1ebft <a href=\"https:\/\/dtmconsulting.vn\/en\/insight-khach-hang-doanh-nghiep-b2b\/\">Xu h\u01b0\u1edbng v\u00e0 insight kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p B2B 2023<\/a> tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang ta \u0111\u1ec1u bi\u1ebft h\u00e0nh vi kh\u00e1ch h\u00e0ng B2B (doanh nghi\u1ec7p) \u0111ang thay \u0111\u1ed5i m\u1ea1nh m\u1ebd, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, qua nh\u1eefng d\u1ef1 \u00e1n, doanh nghi\u1ec7p m\u00e0 ch\u00fang t\u00f4i g\u1eb7p g\u1ee1 v\u00e0 t\u01b0 v\u1ea5n th\u00ec nh\u1eefng doanh nghi\u1ec7p l\u1edbn trong ng\u00e0nh kinh doanh B2B \u0111ang nh\u1eadn th\u1ea5y s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p. H\u00e0nh vi mua kh\u00e1ch h\u00e0ng B2B \u0111ang thay \u0111\u1ed5i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing c\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng. N\u1ebfu kh\u00f4ng nhanh ch\u00f3ng ra quy\u1ebft \u0111\u1ecbnh, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd gi\u00e0nh m\u1ea5t th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n.<\/p>\n<h2>H\u00e0nh vi v\u00e0 quy tr\u00ecnh mua h\u00e0ng B2B d\u1ea7n ph\u1ee9c t\u1ea1p v\u00e0 d\u00e0i h\u01a1n<\/h2>\n<p>Ch\u00fang ta \u0111\u1ec1u bi\u1ebft qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng B2B th\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 c\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ebb, B2C. \u0110\u1ed3ng th\u1eddi, nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing B2B c\u0169ng th\u01b0\u1eddng ph\u1ea3i \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 l\u00e2u v\u00e0 d\u00e0i h\u01a1n, h\u1ecd ph\u1ea3i t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, <a href=\"https:\/\/dtmconsulting.vn\/en\/7-cach-tiep-can-khach-hang-b2b-truc-tuyen-cho-doanh-nghiep-smes-startups\/\">ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng B2B<\/a> t\u1eeb nh\u1eefng \u0111i\u1ec3m ch\u1ea1m \u0111\u1ebfn khi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i v\u00e0 ti\u1ebfp t\u1ee5c remarketing sau khi mua h\u00e0ng.<\/p>\n<p>Th\u1ef1c t\u1ebf tr\u00ean d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u r\u00f5 t\u1eebng giai \u0111o\u1ea1n mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, hi\u1ec3u r\u00f5 c\u00e1c nh\u00f3m c\u00e1 nh\u00e2n tham gia h\u00e0nh tr\u00ecnh mua, <a href=\"https:\/\/dtmconsulting.vn\/en\/insight-khach-hang-b2b\/\">insight kh\u00e1ch h\u00e0ng B2B<\/a>&#8230;. t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 chu k\u1ef3 mua h\u00e0ng, h\u00e0nh vi kh\u00e1ch h\u00e0ng B2B kh\u00f4ng ch\u1ec9 d\u00e0i h\u01a1n m\u00e0 c\u00f2n ph\u1ee9c t\u1ea1p h\u01a1n.\u00a0n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh logic, tuy\u1ebfn t\u00ednh \u0111\u01a1n gi\u1ea3n. C\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng di chuy\u1ec3n qua l\u1ea1i trong chu k\u1ef3 quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-12087 size-full aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/buying-decision-process-dtmconsulting-qua-trinh-quyet-dinh-mua-1.jpg\" alt=\"\" width=\"500\" height=\"293\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/buying-decision-process-dtmconsulting-qua-trinh-quyet-dinh-mua-1.jpg 500w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/buying-decision-process-dtmconsulting-qua-trinh-quyet-dinh-mua-1-300x176.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/buying-decision-process-dtmconsulting-qua-trinh-quyet-dinh-mua-1-249x146.jpg 249w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/buying-decision-process-dtmconsulting-qua-trinh-quyet-dinh-mua-1-50x29.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/11\/buying-decision-process-dtmconsulting-qua-trinh-quyet-dinh-mua-1-128x75.jpg 128w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c nh\u00e0 marketing c\u1ea7n ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch marketing h\u01b0\u1edbng d\u1eabn h\u1ecd trong su\u1ed1t chu k\u1ef3 mua h\u00e0ng, h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t.<\/p>\n<p>\u0110\u1ed1i v\u1edbi vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing B2B, ng\u01b0\u1eddi l\u00e0m marketing n\u00ean ti\u1ebfn h\u00e0nh <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-nghien-cuu-thi-truong\/\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> n\u1ebfu kh\u00f4ng, h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng, trong \u0111\u00f3 c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1, ch\u1ec9 ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng quy tr\u00ecnh mua,&#8230; k\u1ef9 c\u00e0ng. T\u1eeb \u0111\u00f3, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c, k\u00edch th\u00edch th\u00fac \u0111\u1ea9y v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>B\u00e0i vi\u1ebft li\u00ean quan:\u00a0<strong><a href=\"https:\/\/dtmconsulting.vn\/en\/mo-rong-thi-truong-tang-tiep-can-khach-hang-trong-kinh-doanh-b2b\/\">M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong kinh doanh B2B<\/a><\/strong><\/p>\n<h2>\u0110i\u1ec3m ch\u1ea1m (touchpoint) \u1edf t\u1ea5t c\u1ea3 m\u1ecdi n\u01a1i<\/h2>\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p (B2B) \u0111ang hi\u1ec7n di\u1ec7n \u0111a d\u1ea1ng h\u01a1n, nh\u1ea5t l\u00e0 tr\u00ean m\u00f4i tr\u01b0\u1eddng internet. K\u1ebft qu\u1ea3 l\u00e0 kh\u00e1ch h\u00e0ng B2B c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac, t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p \u1edf b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u, b\u1ea5t c\u1ee9 nh\u00e2n vi\u00ean n\u00e0o: nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch m\u1ea1ng x\u00e3 h\u1ed9i, website, nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng,&#8230;.. cho \u0111\u1ebfn nh\u1eefng n\u01a1i kh\u00f4ng c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p nh\u01b0 c\u00e1c website \u0111\u00e1nh gi\u00e1, review t\u1eeb c\u00e1c b\u00ean th\u1ee9 ba nh\u01b0 <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/reviewcongty.com\/\" target=\"_blank\" rel=\"noopener\">trang review c\u00f4ng ty<\/a>,&#8230; hay b\u1ea5t c\u1ee9 m\u1ed9t l\u1eddi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00f4ng ty b\u1ea1n t\u1eeb \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng c\u0169, kh\u00e1ch h\u00e0ng \u0111\u00e3 ti\u1ebfp x\u00fac,&#8230;.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15105 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/stockfresh_7433396_customer-relationship-management-vector-illustration_sizeXS-1-min-300x240.jpg\" alt=\"\" width=\"300\" height=\"240\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/stockfresh_7433396_customer-relationship-management-vector-illustration_sizeXS-1-min-300x240.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/stockfresh_7433396_customer-relationship-management-vector-illustration_sizeXS-1-min-182x146.jpg 182w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/stockfresh_7433396_customer-relationship-management-vector-illustration_sizeXS-1-min-50x40.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/stockfresh_7433396_customer-relationship-management-vector-illustration_sizeXS-1-min-94x75.jpg 94w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/07\/stockfresh_7433396_customer-relationship-management-vector-illustration_sizeXS-1-min.jpg 387w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/240;\" \/><\/p>\n<h2>M\u1ed1i b\u0103n kho\u0103n, lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng B2B<\/h2>\n<p>M\u1eb7c d\u00f9 qu\u00e1 tr\u00ecnh mua B2B c\u00f3 s\u1ef1 tham gia c\u1ee7a r\u1ea5t nhi\u1ec1u c\u00e1 nh\u00e2n nh\u01b0ng nh\u00ecn chung, m\u1ed7i c\u00e1i nh\u00e2n \u0111\u1ec1u c\u00f3 nh\u1eefng m\u1ed1i b\u1eadn t\u00e2m, lo l\u1eafng ri\u00eang,&#8230; T\u1ea5t c\u1ea3 nh\u1eefng mong mu\u1ed1n, lo l\u1eafng c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n tr\u00ean doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n n\u1eafm b\u1eaft v\u00e0 h\u1ecdc c\u00e1ch th\u00edch nghi v\u00e0 \u0111\u00e1p \u1ee9ng.<\/p>\n<p>Nh\u1eefng c\u00e1 nh\u00e2n tham gia mua lo l\u1eafng v\u00e0 b\u0103n kho\u0103n r\u1ea5t nhi\u1ec1u th\u1ee9. V\u00ed d\u1ee5 nh\u01b0 h\u1ecd s\u1ee3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 khi l\u1ef1a ch\u1ecdn v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00e3 mua, s\u1ee3 s\u1ea3n ph\u1ea9m kh\u00f4ng an to\u00e0n, kh\u00f4ng \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ea3o m\u1eadt,&#8230;.. Ngo\u00e0i ra, \u1edf c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n, nh\u1eefng ng\u01b0\u1eddi tham gia mua c\u0169ng s\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n, s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 uy t\u00edn c\u00e1 nh\u00e2n trong t\u1ed5 ch\u1ee9c.<\/p>\n<p>Vi\u1ec7c khai th\u00e1c nh\u1eefng n\u1ed7i lo l\u1eafng, b\u0103n kho\u0103n c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n tham gia mua, c\u1ee7a t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p mua h\u00e0ng th\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing B2B tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/p>\n<h2>\u0110a d\u1ea1ng h\u00e0nh vi mua h\u00e0ng B2B<\/h2>\n<p>R\u00f5 r\u00e0ng r\u1eb1ng khi c\u00f3 nhi\u1ec1u c\u00e1 nh\u00e2n tham gia mua th\u00ec khi \u0111\u00f3 s\u1ebd c\u00f3 nhi\u1ec1u h\u00e0nh vi mua kh\u00e1ch nhau \u0111\u01b0\u1ee3c hi\u1ec7n di\u1ec7n v\u00e0 dung h\u00f2a trong h\u00e0nh vi mua h\u00e0ng B2B. Do \u0111\u00f3, khi l\u00ean k\u1ebf ho\u1ea1ch, chu\u1ea9n b\u1ecb tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing B2B, ng\u01b0\u1eddi kinh doanh, marketting B2B n\u00ean hi\u1ec3u, n\u1eafm b\u1eaft t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh vi mua c\u00e1c nh\u00e2n \u0111\u00f3 trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng h\u00e0nh vi mua h\u00e0ng c\u00e1 nh\u00e2n \u0111\u00f3 c\u00f3 th\u1ec3 r\u1ea5t kh\u00e1c nhau, m\u00e2u thu\u1eabn l\u1eabn nhau. M\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing B2B gi\u1ecfi l\u00e0 c\u1ea7n nh\u1ea1y c\u1ea3m ph\u00e1t hi\u1ec7n ra \u0111\u00e2u l\u00e0 nh\u1eefng h\u00e0nh vi mua mang t\u00ednh quy\u1ebft \u0111\u1ecbnh, \u1ea3nh h\u01b0\u1edfng c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong t\u1ed5 ch\u1ee9c.\u00a0 T\u1eeb \u0111\u00f3, \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch marketing B2B ph\u00f9 h\u1ee3p.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/bao-cao-thi-truong-insight-khach-hang\/\">Market and Customer Insight Reports Across Industries<\/a><\/strong><\/p>\n<h2>Doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 th\u00edch nghi v\u1edbi h\u00e0nh vi kh\u00e1ch h\u00e0ng B2B m\u1edbi?<\/h2>\n<p>Nh\u00ecn chung, vi\u1ec7c gia t\u0103ng s\u1eed d\u1ee5ng internet \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn h\u00e0nh vi kh\u00e1ch h\u00e0ng B2B v\u00e0 \u0111\u1ebfn l\u01b0\u1ee3t c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing B2B. C\u00e1c c\u00e1 nh\u00e2n mua h\u00e0ng B2B d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n tr\u00ean internet, ch\u00ednh c\u00e1c c\u00e1 nh\u00e2n \u0111\u00f3 c\u0169ng tr\u1ea3i qua v\u00f4 v\u00e0n giai \u0111o\u1ea1n t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u,&#8230; t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng c\u00e2n nh\u1eafc, quy\u1ebft \u0111\u1ecbnh ri\u00eang.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, h\u00e0nh vi kh\u00e1ch h\u00e0ng B2B th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ea5y r\u00f5 nh\u1ea5t khi doanh nghi\u1ec7p th\u1ef1c s\u1ef1 c\u00f3 nhu c\u1ea7u v\u00e0 kh\u00e1ch h\u00e0ng B2B s\u1ebd ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 cho m\u00ecnh h\u01a1n l\u00e0 kh\u00e1ch h\u00e0ng l\u1ebb r\u1ea5t nhi\u1ec1u.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-4466 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2018\/11\/2.3-tu-van-chien-luoc-300x169.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng\" width=\"300\" height=\"169\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/p>\n<h3>Cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng B2B<\/h3>\n<p>Do \u0111\u00f3, th\u00f4ng th\u01b0\u1eddng, \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p (B2B), nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing h\u00e3y c\u1ed1 g\u1eafng l\u1eafng nghe kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i, nh\u1ea5t l\u00e0 t\u1ea1i nh\u1eefng n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng ph\u00e0n n\u00e0n, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng \u1edf \u0111\u00f3 kh\u00e1ch h\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1ec1 doanh nghi\u1ec7p b\u1ea1n. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p n\u00ean cung c\u1ea5p nhi\u1ec1u h\u01a1n \u0111\u1ebfn kh\u00e1ch h\u00e0nh nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb \u0110\u1ed0I V\u1edaI KH\u00c1CH H\u00c0NG M\u1ee4C TI\u00caU. L\u01b0u \u00fd r\u1eb1ng c\u00e1c th\u00f4ng tin h\u1eefu \u00edch n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u01b0\u1edbi s\u1ef1 xem x\u00e9t, \u0111\u00e1nh gi\u00e1 t\u1eeb g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1eeb g\u00f3c \u0111\u1ed9 doanh nghi\u1ec7p c\u1ea3m th\u1ea5y h\u1eefu \u00edch, gi\u00e1 tr\u1ecb.<\/p>\n<h3>M\u1ecdi c\u00e1 nh\u00e2n trong doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh k\u00edch th\u00edch kh\u00e1ch h\u00e0ng B2B mua h\u00e0ng<\/h3>\n<p>B\u00ean c\u1ea1nh vi\u1ec7c t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p nh\u1eefng n\u1ed9i dung, th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 h\u1eefu \u00edch \u0111\u1ebfn kh\u00e1ch h\u00e0ng B2B, doanh nghi\u1ec7p c\u0169ng n\u00ean l\u01b0u \u00fd \u0111\u1ebfn nh\u1eefng c\u00e1 nh\u00e2n, nh\u00e2n vi\u00ean &#8211; b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p khi ti\u1ebfp x\u00fac, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. B\u1edfi vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng B2B l\u00e0 ch\u01b0a \u0111\u1ee7, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p c\u1ea7n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0nh B2B tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn m\u00ecnh. Nh\u01b0ng l\u00e0m sao \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng b\u1ea1n? Trong khi b\u1ea1n l\u1ea1i c\u1ea7n thuy\u1ebft ph\u1ee5c m\u1ed9t nh\u00f3m ng\u01b0\u1eddi trong 1 t\u1ed5 ch\u1ee9c\/doanh nghi\u1ec7p tin t\u01b0\u1edfng?<\/p>\n<p>C\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 l\u00e0 c\u1ed1 g\u1eafng t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m ti\u1ebfp x\u00fac t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp x\u00fac n\u00e0y c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 th\u00e0nh vi\u00ean n\u00e0o trong doanh nghi\u1ec7p. M\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, hi\u1ec7u qu\u1ea3 nh\u1ea5t, trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p n\u00ean c\u00f3 nh\u1eefng s\u1ef1 \u0111\u1ed3ng nh\u1ea5t gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p. \u0110\u1ec3 \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady, doanh nghi\u1ec7p n\u00ean:<\/p>\n<ul>\n<li>Th\u1ef1c hi\u1ec7n c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o, h\u01b0\u1edbng d\u1eabn c\u00e1c th\u00e0nh vi\u00ean ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n<li>Trang b\u1ecb v\u00e0 chu\u1ea9n b\u1ecb cho c\u00e1c c\u00e1 nh\u00e2n v\u1ec1 s\u1ef1 hi\u1ec3u bi\u1ebft, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng \u0111i\u1ec1u n\u00ean tr\u00e1nh\/h\u1ea1n ch\u1ebf<\/li>\n<\/ul>\n<ul>\n<li>L\u00ean k\u1ebf ho\u1ea1ch v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng B2B v\u00e0 c\u00e1c g\u1ee3i \u00fd cho b\u1ea1n v\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng B2B, ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd.<\/p>\n<p>N\u1ebfu b\u1ea1n c\u00f2n \u0111ang b\u0103n kho\u0103n v\u1ec1 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 khi ra quy\u1ebft \u0111\u1ecbnh v\u00e0 c\u1ea7n th\u00eam nhi\u1ec1u d\u1eef li\u1ec7u, th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng B2B, h\u00e3y <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">LI\u00caN H\u1ec6 v\u1edbi DTM Consulting<\/a>! Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u1ea3i \u0111\u00e1p, \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi cho b\u1ea1n. Th\u1eadm ch\u00ed, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 hu\u1ea5n luy\u1ec7n, h\u01b0\u1edbng d\u1eabn b\u1ea1n l\u00e0m.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e0i vi\u1ebft Xu h\u01b0\u1edbng v\u00e0 insight kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p B2B 2023 tr\u01b0\u1edbc \u0111\u00e2y, ch\u00fang ta \u0111\u1ec1u bi\u1ebft h\u00e0nh vi kh\u00e1ch h\u00e0ng B2B (doanh nghi\u1ec7p) \u0111ang thay \u0111\u1ed5i m\u1ea1nh m\u1ebd, nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay. Tr\u00ean th\u1ef1c t\u1ebf, qua nh\u1eefng d\u1ef1 \u00e1n, doanh nghi\u1ec7p m\u00e0 [&hellip;]<\/p>","protected":false},"author":20,"featured_media":15577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[701,699,698],"class_list":["post-15573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-b2b","tag-kinh-doanh-b2b","tag-marketing-b2b",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15573"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15573\/revisions"}],"predecessor-version":[{"id":15580,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15573\/revisions\/15580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15577"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}