{"id":15548,"date":"2022-11-26T10:03:02","date_gmt":"2022-11-26T03:03:02","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15548"},"modified":"2023-05-24T10:39:58","modified_gmt":"2023-05-24T03:39:58","slug":"tiep-can-khach-hang-b2b-truc-tuyen-cho-doanh-nghiep-smes-startups","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tiep-can-khach-hang-b2b-truc-tuyen-cho-doanh-nghiep-smes-startups\/","title":{"rendered":"7 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng B2B tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p SMEs\/startups"},"content":{"rendered":"

Gi\u1edd \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111ang thay \u0111\u1ed5i, nh\u1eefng doanh nghi\u1ec7p kinh doanh B2B \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. Nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, khi hi\u1ec7n di\u1ec7n v\u00e0 tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn \u0111\u00f3 nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i th\u00e1ch th\u1ee9c khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng do h\u00e0nh vi, th\u00f3i quen, \u0111i\u1ec3m ch\u1ea1m,… c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng gi\u1ed1ng trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng. V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n khai th\u00e1c v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng B2B tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn n\u00e0y v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B th\u00e0nh c\u00f4ng?<\/span><\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd n\u1eb1m trong b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a DTM Consulting.<\/span><\/b><\/p>\n

Thay \u0111\u1ed5i h\u00e0nh vi kh\u00e1ch h\u00e0ng B2B tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn<\/b><\/h2>\n

Tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p B2B s\u1ebd c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng r\u1ea5t \u0111a d\u1ea1ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd ho\u00e0n t\u1ea5t mua ngay ho\u1eb7c kh\u00f4ng. Do \u0111\u00f3, tr\u00ean c\u00e1c<\/span> k\u00eanh tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng nh\u01b0 y\u00eau c\u1ea7u \u0111\u1eb7t l\u1ecbch, h\u1ed7 tr\u1ee3 t\u01b0 v\u1ea5n, t\u00ecm ki\u1ebfm th\u00f4ng tin,….. v\u00e0 cu\u1ed1i c\u00f9ng, m\u1ed7i m\u1ed9t y\u1ebfu t\u1ed1, tr\u1ea3i nghi\u1ec7m \u0111\u00f3 \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o t\u00e1c \u0111\u1ed9ng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn, mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

M\u1eb7t kh\u00e1c, c\u00e1 nh\u00e2n tham gia mua h\u00e0ng c\u0169ng th\u01b0\u1eddng g\u1ed3m nhi\u1ec1u c\u00e1 nh\u00e2n. Do \u0111\u00f3, <\/span>c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n

\"Thay<\/p>\n

Ch\u1eb3ng h\u1ea1n, cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng mi\u1ec5n ph\u00ed cho c\u00e1c \u0111\u01a1n h\u00e0ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh, \u0111i\u1ec1u n\u00e0y s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1eb7t nhi\u1ec1u m\u1eb7t h\u00e0ng c\u00f9ng m\u1ed9t l\u00fac, thay v\u00ec \u0111\u1eb7t nhi\u1ec1u \u0111\u01a1n nh\u1ecf li\u00ean ti\u1ebfp. N\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n nh\u01b0ng l\u1ea1i r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

N\u1ebfu kh\u00e1ch h\u00e0ng ch\u01b0a bi\u1ebft \u0111\u1ebfn c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o. Ch\u1eb3ng h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1ee3i \u00fd \u01b0u \u0111\u00e3i khi kh\u00e1ch h\u00e0ng\u00a0 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn khi \u0111\u1ebfn c\u1eeda h\u00e0ng ho\u1eb7c khi t\u01b0\u01a1ng t\u00e1c, giao ti\u1ebfp v\u1edbi doanh nghi\u1ec7p<\/span><\/p>\n

>> Xem th\u00eam:\u00a0<\/span>6 th\u00e1ch th\u1ee9c cho ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung khi thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn<\/span><\/a><\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua SEO website<\/b><\/h2>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 trang web, v\u00e0 n\u1ebfu b\u1ea1n gi\u1ecfi t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO),<\/span> b\u00e0i vi\u1ebft chu\u1ea9n SEO<\/span><\/a> c\u1ee7a b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng B2B ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u00e1ch h\u00e0ng B2B t\u01b0\u01a1ng lai \u0111\u1ebfn v\u1edbi th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Ngo\u00e0i ra, vi\u1ec7c <\/span>SEO hi\u1ec7u qu\u1ea3 gi\u00fap \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00ean top \u0111\u1ea7u c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u00e0 c\u00f2n l\u00e0 c\u00e1ch m\u1ea1nh m\u1ebd \u0111\u1ec3 ph\u00e2n kh\u00fac v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span> \u0110\u1eb7c bi\u1ec7t l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 B2B trong m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, n\u01a1i kh\u00e1ch h\u00e0ng th\u00f4ng minh v\u00e0 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u1ee7a doanh nghi\u1ec7p b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, khi ph\u00e1t tri\u1ec3n c\u00e1c d\u1ea1ng n\u1ed9i dung nh\u1eb1m cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng mua h\u00e0ng tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn ch\u00ednh l\u00e0 c\u00e1ch thu h\u00fat v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng chuy\u1ec3n \u0111\u1ed5i ph\u1ed5 bi\u1ebfn v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c b\u00e0i vi\u1ebft ho\u1eb7c video h\u01b0\u1edbng d\u1eabn ng\u1eafn cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n bi\u1ebft c\u00e1ch h\u1ecd c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 chia s\u1ebb ch\u00fang qua c\u00e1c k\u00eanh nh\u01b0 email v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Hay <\/span>c\u00e1c video h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 v\u1edbi m\u1ee5c \u0111\u00edch c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c th\u00f4ng tin k\u1ef9 thu\u1eadt \u0111\u1ec3 gi\u00fap h\u1ecd hi\u1ec3u s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m h\u01a1n.<\/span><\/p>\n

V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, b\u1ea1n h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m nhanh h\u01a1n. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y r\u1ea5t h\u1eefu \u00edch khi b\u1ea1n tri\u1ec3n khai c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

>> Xem th\u00eam: <\/span>10 KPIs quan tr\u1ecdng \u0111\u1ec3 ki\u1ec3m tra k\u1ebft qu\u1ea3 SEO<\/span><\/a><\/p>\n

S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i (social media) \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7\u00a0<\/b><\/h2>\n

\u0110\u1ea7u ti\u00ean, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng <\/span>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng<\/span><\/a> B2B \u0111\u1ec3 xem li\u1ec7u c\u00e1c c\u00e1 nh\u00e2n mua h\u00e0ng trong kinh doanh B2B c\u00f3 tham gia t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng.\u00a0<\/span><\/p>\n

N\u1ebfu kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7n di\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i th\u00ec \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t k\u00eanh r\u1ea5t quan tr\u1ecdng. T\u1ea1i DTM Consulting, vi\u1ec7c kh\u00e1ch h\u00e0ng tham gia t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 hi\u1ec7n di\u1ec7n tr\u01b0\u1edbc m\u1eaft kh\u00e1ch h\u00e0ng h\u01a1n. \u0110\u1ed3ng th\u1eddi, th\u00f4ng qua nh\u1eefng t\u01b0\u01a1ng t\u00e1c, d\u1ea5u ch\u00e2n (footprints) \u0111\u1ec3 l\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, doanh nghi\u1ec7p c\u00f3 th\u00eam 1 ngu\u1ed3n thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi chi ph\u00ed th\u1ea5p.\u00a0<\/span><\/p>\n

Th\u00f4ng qua nghi\u00ean c\u1ee9u <\/span>h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/a> v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u1ec3 b\u1ea1n bi\u1ebft th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh trong quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n. Khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 <\/span>x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><\/a> tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh (b\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3 l\u00e0 ai). Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c marketing tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

>> Xem th\u00eam:\u00a0Social Media Marketing: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ROI (T\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n)<\/a><\/p>\n

Gi\u1edbi thi\u1ec7u (referral)\/truy\u1ec1n mi\u1ec7ng (viral)\u00a0 tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn<\/b><\/h2>\n

M\u1ed9t k\u00eanh b\u00e1n h\u00e0ng, marketing v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft cho c\u00e1c doanh nghi\u1ec7p kinh doanh B2B \u0111\u00f3 l\u00e0 c\u00e1c k\u00eanh gi\u1edbi thi\u1ec7u\/chia s\u1ebb v\u00e0 truy\u1ec1n mi\u1ec7ng. \u0110\u00e2y l\u00e0 m\u1ed9t k\u00eanh \u0111em l\u1ea1i chuy\u1ec3n \u0111\u1ed5i cao v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft c\u00e1ch khai th\u00e1c c\u00e1c k\u00eanh n\u00e0y \u0111\u1ec3 <\/span>kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng, ch\u1ee7 \u0111\u1ed9ng chia s\u1ebb c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u <\/span><\/a>c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i (\u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh) h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 \u0111\u00f3ng <\/span>vai tr\u00f2 l\u00e0 k\u00eanh gi\u1edbi thi\u1ec7u. M\u1ed9t kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 h\u00e0i l\u00f2ng, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u0103ng t\u1ea3i tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb c\u1ee7a h\u1ecd v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. Ho\u1eb7c b\u1eb1ng c\u00e1ch \u0111\u1ec3 l\u1ea1i cho b\u1ea1n \u0111\u00e1nh gi\u00e1 xu\u1ea5t s\u1eafc tr\u00ean Google\u2026 H\u1ecd s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi v\u00e0 qu\u1ea3ng b\u00e1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch truy\u1ec1n mi\u1ec7ng khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u1ec1 xu\u1ea5t.<\/span><\/p>\n

Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua s\u1eafm tr\u1ef1c tuy\u1ebfn v\u1edbi chi\u1ebft kh\u1ea5u, \u01b0u \u0111\u00e3i<\/b><\/h2>\n

Cung c\u1ea5p m\u00e3 gi\u1ea3m gi\u00e1, chi\u1ebft kh\u1ea5u l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed v\u00e0 tr\u1ea3i nghi\u1ec7m tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng \u01b0u \u0111\u00e3i\u00a0 \u0111\u1eb7c bi\u1ec7t \u0111\u1ed9c quy\u1ec1n t\u1ea1i c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00f4ng ty b\u1ea1n. V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t s\u1ed1 \u01b0u \u0111\u00e3i nh\u01b0 \u0111\u1eb7t h\u00e0ng 24\/24, mi\u1ec5n ph\u00ed giao h\u00e0ng ho\u1eb7c m\u00e3 khuy\u1ebfn m\u1ea1i,..<\/span><\/p>\n

\"S\u1eed<\/p>\n

M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a vi\u1ec7c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng chuy\u1ec3n \u0111\u1ed5i quan c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn th\u00ec th\u00f4ng<\/span> qua vi\u1ec7c kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c, gi\u1edbi thi\u1ec7u cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Nh\u1eefng \u0111i\u1ec1u tr\u00ean doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c khi b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c <\/span>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/a>.<\/span><\/p>\n

K\u1ebft lu\u1eadn<\/b><\/h2>\n

Vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng B2B kh\u00f4ng ph\u1ea3i ti\u1ebfp c\u1eadn m\u1ed9t l\u1ea7n l\u00e0 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. \u0110\u00f3 l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 nu\u00f4i d\u01b0\u1ee1ng, t\u1eeb \u0111\u00f3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb theo th\u1eddi gian. N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ee7 nhanh \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh, th\u00ec c\u00f3 th\u1ec3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng v\u00e0 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 tr\u01b0\u1edbc.\u00a0<\/span><\/p>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh m\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng B2B tr\u1ef1c tuy\u1ebfn. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n k<\/span>h\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 t\u00ecm v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi t\u1ef7 l\u1ec7 cao h\u01a1n, m\u00e0 c\u00f2n t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi (LTV) c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng, \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i v\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

N\u1ebfu b\u1ea1n c\u00f2n c\u00f3 nh\u1eefng b\u0103n kho\u0103n v\u00e0 v\u01b0\u1edbng m\u1eafc v\u1ec1 vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p B2B h\u00e3y <\/span>LI\u00caN H\u1ec6 V\u00c0 NH\u1eacN T\u01af V\u1ea4N MI\u1ec4N PH\u00cd <\/span><\/a>t\u1eeb chuy\u00ean gia \u0111\u1ea7y kinh nghi\u1ec7m t\u1ea1i DTM Consulting.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Gi\u1edd \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111ang thay \u0111\u1ed5i, nh\u1eefng doanh nghi\u1ec7p kinh doanh B2B \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. Nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. Tuy […]<\/p>","protected":false},"author":4,"featured_media":15549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74],"tags":[699,698],"class_list":["post-15548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-kinh-doanh-b2b","tag-marketing-b2b",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15548"}],"version-history":[{"count":2,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15548\/revisions"}],"predecessor-version":[{"id":15902,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15548\/revisions\/15902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15549"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}