Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng cho doanh nghi\u1ec7p kinh doanh B2B<\/strong><\/h2>\nChi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng B2B l\u00e0 h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t nh\u00f3m th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng m\u1edbi v\u1edbi nh\u00f3m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p ph\u1ea3i ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p B2B ho\u00e0n to\u00e0n m\u1edbi, kh\u00f4ng bi\u1ebft v\u1ec1 doanh nghi\u1ec7p, c\u00f4ng ty b\u1ea1n.<\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c, m\u1edf r\u1ed9ng, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng B2B c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n ra quy\u1ebft \u0111\u1ecbnh, l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, marketing nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y nh\u1eb1m t\u0103ng doanh s\u1ed1, l\u1ee3i nhu\u1eadn v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n
\n- M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/li>\n
- Market segmentation<\/li>\n
- Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/li>\n
- M\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m<\/li>\n
- \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m<\/li>\n
- Mua l\u1ea1i<\/li>\n
- X\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c m\u1edbi<\/li>\n<\/ul>\n
Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng B2B<\/h3>\n
\u0110\u1ec3 m\u1edf r\u1ed9ng sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u00f3 ngh\u0129a l\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c ng\u00e0nh li\u00ean quan ho\u1eb7c l\u0129nh v\u1ef1c s\u1ea3n ph\u1ea9m th\u00edch h\u1ee3p m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0 th\u00e0nh c\u00f4ng. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi l\u00e0 \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty theo m\u1ed9t ho\u1eb7c nhi\u1ec1u c\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng B2B m\u1edbi:<\/p>\n
\n- \n
C\u1ea1nh tranh ngang b\u1eb1ng:<\/span> C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00ec n\u00f3 cho ph\u00e9p doanh nghi\u1ec7p ngang b\u1eb1ng v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh c\u1ea1nh tranh \u0111\u00e3 m\u1edf r\u1ed9ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n- \n
Ph\u00e1t tri\u1ec3n t\u1eadp kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n:<\/span> Khi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng B2B c\u1ee7a m\u00ecnh, vi\u1ec7c m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi s\u1ebd mang l\u1ea1i cho h\u1ecd c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a h\u1ecd v\u00e0 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n- \n
\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i:<\/span>\u00a0Khi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng nhu c\u1ea7u \u0111\u00f3 v\u00e0 duy tr\u00ec c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n<\/ul>\nV\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh t\u1eeb vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 cho c\u00e1c c\u00f4ng ty nh\u00e0 n\u01b0\u1edbc sang nh\u00f3m kh\u00e1ch h\u00e0ng t\u01b0 v\u1ea5n v\u1edbi gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng.<\/p>\n
Xem <\/strong>th\u00eam: <\/strong>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong kinh doanh B2B<\/a><\/p>\n![\"M\u1edf](\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/Mo-rong-thi-truong-tang-tiep-can-khach-hang-trong-kinh-doanh-B2B-300x156.jpg\")
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Ph\u00e2n kh\u00fac th<\/strong>\u1ecb<\/strong> tr<\/strong>\u01b0\u1edd<\/strong><\/a>ng doanh nghi\u1ec7p<\/strong><\/h3>\nPh\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c chia th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n\u2014c\u00e1c ph\u00e2n kh\u00fac\u2014theo c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau bao g\u1ed3m s\u1edf th\u00edch, \u0111\u1ecba \u0111i\u1ec3m, \u0111\u1ed9 tu\u1ed5i ho\u1eb7c ngh\u1ec1 nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng B2B \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ho\u1ea1t \u0111\u1ed9ng marketing, b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau tr\u1ef1c ti\u1ebfp cho t\u1eebng ph\u00e2n kh\u00fac.<\/p>\n
V\u00ed d\u1ee5: m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb qu\u1ea7n \u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o c\u00e1c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i v\u00e0 sau \u0111\u00f3 t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing B2B, chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cho qu\u1ea7n \u00e1o ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9 tu\u1ed5i.<\/p>\n
Xem th\u00eam: C\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n Th\u00e2m nh<\/strong>\u1ead<\/strong>p th<\/strong>\u1ecb<\/strong> tr<\/strong>\u01b0\u1edd<\/strong>ng B2B<\/strong><\/h3>\nTh\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/a> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng marketing B2B kh\u00e1c m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u0103ng doanh thu. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch marketing c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 c\u1ee7a c\u00f4ng ty \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng B2B hi\u1ec7n t\u1ea1i. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng ty, t\u0103ng doanh s\u1ed1 b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 l\u1ee3i nhu\u1eadn cho c\u00f4ng ty.<\/p>\n\u0110\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ea3n ph\u1ea9m<\/a> ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t n\u1ebfu c\u00f3 r\u1ea5t \u00edt s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a n\u00f3 b\u1eb1ng c\u00e1ch thu h\u00fat doanh s\u1ed1 b\u00e1n h\u00e0ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nhi\u1ec1u h\u01a1n.<\/p>\n\u0110\u1ecd<\/strong>c th\u00eam:<\/strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng \u2013 T\u1ed1i \u01b0u doanh thu cho doanh nghi\u1ec7p<\/a><\/p>\nH\u01b0\u1edbng d\u1eabn \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, \u01b0u \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 v\u00ed d\u1ee5<\/a><\/p>\n![\"h\u01b0\u1edbng](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
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M<\/strong>\u1edf<\/strong> r<\/strong>\u1ed9<\/strong>ng d\u00f2ng s<\/strong>\u1ea3<\/strong>n ph<\/strong>\u1ea9<\/strong>m, d\u1ecbch v\u1ee5 B2B<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p c\u0169ng s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn. M\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cung c\u1ea5p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing B2B m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p kinh doanh t\u1ea1i Vi\u1ec7t Nam \u00e1p d\u1ee5ng.<\/p>\n
V\u00ed d\u1ee5: m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m khi c\u00f4ng ngh\u1ec7 m\u1edbi xu\u1ea5t hi\u1ec7n ho\u1eb7c khi c\u00e1c h\u00ecnh th\u1ee9c c\u0169 tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/p>\n
\u0110\u1ecd<\/strong>c th\u00eam: D\u00f2ng s\u1ea3n ph\u1ea9m (Product line) l\u00e0 g\u00ec? \u2013 Kh\u00e1i ni\u1ec7m- Chi\u1ebfn l\u01b0\u1ee3c- \u0110\u1ecbnh gi\u00e1- V\u00ed d\u1ee5<\/a><\/strong><\/p>\n\u0110<\/strong>a d<\/strong>\u1ea1<\/strong>ng h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 B2B<\/strong><\/h3>\nChi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 B2B l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kinh doanh trong \u0111\u00f3 m\u1ed9t t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m m\u1edbi cho th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng m\u1edbi. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u00e0 kh\u00f4ng d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cung c\u1ea5p ph\u1ee9c t\u1ea1p, y\u00eau c\u1ea7u nhi\u1ec1u k\u1ef9 thu\u1eadt, ngu\u1ed3n l\u1ef1c. Tuy nhi\u00ean, v\u1edbi nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00e1 th\u00e0nh c\u00f4ng th\u00f4ng qua vi\u1ec7c cung \u1ee9ng \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m, khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.<\/p>\n
\u0110\u1ecd<\/strong>c th\u00eam:\u00a0<\/strong>\u0110<\/strong>a d<\/strong>\u1ea1<\/strong>ng h\u00f3a s<\/strong>\u1ea3<\/strong>n ph<\/strong>\u1ea9<\/strong>m: <\/strong>\u0110\u1ecb<\/strong>nh ngh<\/strong>\u0129<\/strong>a, C\u00e1c giai <\/strong>\u0111<\/strong>o<\/strong>\u1ea1<\/strong>n, L<\/strong>\u1ee3<\/strong>i \u00edch v\u00e0 V\u00ed d<\/strong>\u1ee5<\/strong><\/a><\/p>\nChi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng B2B mua l<\/strong>\u1ea1<\/strong>i<\/strong><\/h3>\nChi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p mua l\u1ea1i s\u1ea3n ph\u1ea9m nhi\u1ec1u l\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p kinh doanh B2B l\u1ef1a ch\u1ecdn b\u1edfi chi ph\u00ed th\u1ea5p, d\u1ec5 \u00e1p d\u1ee5ng. Tr\u00ean th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tri\u1ec3n khai. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao khi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p \u0111\u00e3 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty th\u00ec vi\u1ec7c ti\u1ebfp t\u1ee5c mua l\u1ea1i nhi\u1ec1u l\u1ea7n kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n.<\/p>\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua l\u1ea1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 h\u1ecd \u0111\u00e3 l\u1ef1a ch\u1ecdn ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00e1c.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c B2B<\/strong><\/h3>\nC\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c c\u0169ng c\u00f3 th\u1ec3 t\u0103ng doanh thu v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng B2B ho\u1eb7c thi\u1ebft l\u1eadp quan h\u1ec7 hpoj t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c trong ng\u00e0nh.<\/p>\n
M\u1ed9t l\u1ee3i \u00edch kh\u00e1c c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kinh doanh n\u00e0y l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c h\u00ecnh th\u00e0nh quan h\u1ec7 \u0111\u1ed1i t\u00e1c s\u1ebd ti\u1ebfp x\u00fac v\u1edbi th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng c\u1ee7a nhau, cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p B2B gi\u1edbi thi\u1ec7u, lan truy\u1ec1n <\/b><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng B2B gi\u1edbi thi\u1ec7u, lan truy\u1ec1n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng li\u00ean quan \u0111\u1ebfn m\u1ed9t s\u1ed1 quy tr\u00ecnh \u0111\u1ec3 th\u00e0nh c\u00f4ng. Khi m\u1ed9t c\u00f4ng ty th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c v\u00f2ng l\u1eb7p lan truy\u1ec1n, m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u1ea7n ph\u1ea3i x\u1ea3y ra.<\/p>\n
\n- \u0110\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng ph\u1ea3i d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li>\n
- Sau \u0111\u00f3, c\u00f4ng ty cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 chia s\u1ebb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u1edbi m\u1ea1ng c\u1ee7a h\u1ecd.<\/li>\n
- Nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi n\u00e0y sau \u0111\u00f3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, d\u00f9ng th\u1eed v\u00e0 c\u0169ng gi\u1edbi thi\u1ec7u nh\u1eefng ng\u01b0\u1eddi kh\u00e1c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li>\n
- Chu k\u1ef3 n\u00e0y l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua h\u00e0ng t\u1eeb c\u00f4ng ty.<\/li>\n<\/ul>\n
Ngo\u00e0i ra,\u00a0\u0110\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n, DTM Consulting \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t quy tr\u00ecnh n\u00e0y \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 tay v\u1eadn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing B2B:<\/p>\n
\n- \u0110\u1ecbnh v\u1ecb v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n
- X\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ti\u1ec1m n\u0103ng<\/li>\n
- Thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau kinh doanh, marketing<\/li>\n
- X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt kinh doanh marketing nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/li>\n<\/ol>\n
Chi ti\u1ebft vui l\u00f2ng xem th\u00eam t\u1ea1i:\u00a0Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing B2B c\u1ee7a doanh nghi\u1ec7p<\/a><\/strong><\/p>\nDoanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng h\u01b0\u1edbng m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng B2B ch\u01b0a? N\u1ebfu c\u00f2n b\u0103n kho\u0103n, v\u01b0\u1eddng m\u1eafc c\u1ea7n gi\u1ea3i \u0111\u00e1p, h\u00e3y CONTACT US<\/a> v\u1edbi ch\u00fang t\u00f4i. Chuy\u00ean gia t\u01b0 v\u1ea5n v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m s\u1ebd gi\u00fap b\u1ea1n ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.<\/p>","protected":false},"excerpt":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng kinh doanh. M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u00f3 r\u1ea5t \u00edt c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong ng\u00e0nh c\u1ee7a m\u00ecnh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c n\u1ebfu […]<\/p>","protected":false},"author":20,"featured_media":15543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,699,698],"class_list":["post-15539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-kinh-doanh-b2b","tag-marketing-b2b",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15539"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15539\/revisions"}],"predecessor-version":[{"id":15544,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15539\/revisions\/15544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15543"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng B2B<\/h3>\n
\u0110\u1ec3 m\u1edf r\u1ed9ng sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi c\u00f3 ngh\u0129a l\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch xem x\u00e9t c\u00e1c ng\u00e0nh li\u00ean quan ho\u1eb7c l\u0129nh v\u1ef1c s\u1ea3n ph\u1ea9m th\u00edch h\u1ee3p m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0 th\u00e0nh c\u00f4ng. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng sang m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi l\u00e0 \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty theo m\u1ed9t ho\u1eb7c nhi\u1ec1u c\u00e1ch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng B2B m\u1edbi:<\/p>\n
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C\u1ea1nh tranh ngang b\u1eb1ng:<\/span> C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00ec n\u00f3 cho ph\u00e9p doanh nghi\u1ec7p ngang b\u1eb1ng v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh c\u1ea1nh tranh \u0111\u00e3 m\u1edf r\u1ed9ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n
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Ph\u00e1t tri\u1ec3n t\u1eadp kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n:<\/span> Khi c\u00e1c doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng B2B c\u1ee7a m\u00ecnh, vi\u1ec7c m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi s\u1ebd mang l\u1ea1i cho h\u1ecd c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi c\u1ee7a h\u1ecd v\u00e0 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n
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\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i:<\/span>\u00a0Khi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng nhu c\u1ea7u \u0111\u00f3 v\u00e0 duy tr\u00ec c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n<\/li>\n<\/ul>\n
V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh t\u1eeb vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 cho c\u00e1c c\u00f4ng ty nh\u00e0 n\u01b0\u1edbc sang nh\u00f3m kh\u00e1ch h\u00e0ng t\u01b0 v\u1ea5n v\u1edbi gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng.<\/p>\n
Xem <\/strong>th\u00eam: <\/strong>M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong kinh doanh B2B<\/a><\/p>\n
<\/p>\nPh\u00e2n kh\u00fac th<\/strong>\u1ecb<\/strong> tr<\/strong>\u01b0\u1edd<\/strong><\/a>ng doanh nghi\u1ec7p<\/strong><\/h3>\n
Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c chia th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf h\u01a1n\u2014c\u00e1c ph\u00e2n kh\u00fac\u2014theo c\u00e1c ti\u00eau ch\u00ed kh\u00e1c nhau bao g\u1ed3m s\u1edf th\u00edch, \u0111\u1ecba \u0111i\u1ec3m, \u0111\u1ed9 tu\u1ed5i ho\u1eb7c ngh\u1ec1 nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng B2B \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ho\u1ea1t \u0111\u1ed9ng marketing, b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau tr\u1ef1c ti\u1ebfp cho t\u1eebng ph\u00e2n kh\u00fac.<\/p>\n
V\u00ed d\u1ee5: m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb qu\u1ea7n \u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o c\u00e1c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i v\u00e0 sau \u0111\u00f3 t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing B2B, chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau cho qu\u1ea7n \u00e1o ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed9 tu\u1ed5i.<\/p>\n
Xem th\u00eam: C\u00e1ch ti\u1ebfn h\u00e0nh ph\u00e2n kh\u00fac, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng<\/a><\/p>\n
Th\u00e2m nh<\/strong>\u1ead<\/strong>p th<\/strong>\u1ecb<\/strong> tr<\/strong>\u01b0\u1edd<\/strong>ng B2B<\/strong><\/h3>\n
Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/a> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng marketing B2B kh\u00e1c m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u0103ng doanh thu. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch marketing c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 c\u1ee7a c\u00f4ng ty \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng B2B hi\u1ec7n t\u1ea1i. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a c\u00f4ng ty, t\u0103ng doanh s\u1ed1 b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 l\u1ee3i nhu\u1eadn cho c\u00f4ng ty.<\/p>\n
\u0110\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 s\u1ea3n ph\u1ea9m<\/a> ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t n\u1ebfu c\u00f3 r\u1ea5t \u00edt s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a n\u00f3 b\u1eb1ng c\u00e1ch thu h\u00fat doanh s\u1ed1 b\u00e1n h\u00e0ng l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nhi\u1ec1u h\u01a1n.<\/p>\n
\u0110\u1ecd<\/strong>c th\u00eam:<\/strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng \u2013 T\u1ed1i \u01b0u doanh thu cho doanh nghi\u1ec7p<\/a><\/p>\n
H\u01b0\u1edbng d\u1eabn \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, \u01b0u \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 v\u00ed d\u1ee5<\/a><\/p>\n
<\/p>\nM<\/strong>\u1edf<\/strong> r<\/strong>\u1ed9<\/strong>ng d\u00f2ng s<\/strong>\u1ea3<\/strong>n ph<\/strong>\u1ea9<\/strong>m, d\u1ecbch v\u1ee5 B2B<\/strong><\/h3>\n
C\u00e1c doanh nghi\u1ec7p c\u0169ng s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn. M\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cung c\u1ea5p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing B2B m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p kinh doanh t\u1ea1i Vi\u1ec7t Nam \u00e1p d\u1ee5ng.<\/p>\n
V\u00ed d\u1ee5: m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m khi c\u00f4ng ngh\u1ec7 m\u1edbi xu\u1ea5t hi\u1ec7n ho\u1eb7c khi c\u00e1c h\u00ecnh th\u1ee9c c\u0169 tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/p>\n
\u0110\u1ecd<\/strong>c th\u00eam: D\u00f2ng s\u1ea3n ph\u1ea9m (Product line) l\u00e0 g\u00ec? \u2013 Kh\u00e1i ni\u1ec7m- Chi\u1ebfn l\u01b0\u1ee3c- \u0110\u1ecbnh gi\u00e1- V\u00ed d\u1ee5<\/a><\/strong><\/p>\n
\u0110<\/strong>a d<\/strong>\u1ea1<\/strong>ng h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 B2B<\/strong><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 B2B l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kinh doanh trong \u0111\u00f3 m\u1ed9t t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m m\u1edbi cho th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng m\u1edbi. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u00e0 kh\u00f4ng d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 cung c\u1ea5p ph\u1ee9c t\u1ea1p, y\u00eau c\u1ea7u nhi\u1ec1u k\u1ef9 thu\u1eadt, ngu\u1ed3n l\u1ef1c. Tuy nhi\u00ean, v\u1edbi nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00e1 th\u00e0nh c\u00f4ng th\u00f4ng qua vi\u1ec7c cung \u1ee9ng \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m, khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.<\/p>\n
\u0110\u1ecd<\/strong>c th\u00eam:\u00a0<\/strong>\u0110<\/strong>a d<\/strong>\u1ea1<\/strong>ng h\u00f3a s<\/strong>\u1ea3<\/strong>n ph<\/strong>\u1ea9<\/strong>m: <\/strong>\u0110\u1ecb<\/strong>nh ngh<\/strong>\u0129<\/strong>a, C\u00e1c giai <\/strong>\u0111<\/strong>o<\/strong>\u1ea1<\/strong>n, L<\/strong>\u1ee3<\/strong>i \u00edch v\u00e0 V\u00ed d<\/strong>\u1ee5<\/strong><\/a><\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng B2B mua l<\/strong>\u1ea1<\/strong>i<\/strong><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p mua l\u1ea1i s\u1ea3n ph\u1ea9m nhi\u1ec1u l\u1ea7n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p kinh doanh B2B l\u1ef1a ch\u1ecdn b\u1edfi chi ph\u00ed th\u1ea5p, d\u1ec5 \u00e1p d\u1ee5ng. Tr\u00ean th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tri\u1ec3n khai. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao khi kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p \u0111\u00e3 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty th\u00ec vi\u1ec7c ti\u1ebfp t\u1ee5c mua l\u1ea1i nhi\u1ec1u l\u1ea7n kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n.<\/p>\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua l\u1ea1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 h\u1ecd \u0111\u00e3 l\u1ef1a ch\u1ecdn ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00e1c.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c B2B<\/strong><\/h3>\n
C\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c c\u0169ng c\u00f3 th\u1ec3 t\u0103ng doanh thu v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng B2B ho\u1eb7c thi\u1ebft l\u1eadp quan h\u1ec7 hpoj t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c trong ng\u00e0nh.<\/p>\n
M\u1ed9t l\u1ee3i \u00edch kh\u00e1c c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng kinh doanh n\u00e0y l\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c h\u00ecnh th\u00e0nh quan h\u1ec7 \u0111\u1ed1i t\u00e1c s\u1ebd ti\u1ebfp x\u00fac v\u1edbi th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng c\u1ee7a nhau, cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p B2B gi\u1edbi thi\u1ec7u, lan truy\u1ec1n <\/b><\/h3>\n
Chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng B2B gi\u1edbi thi\u1ec7u, lan truy\u1ec1n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng li\u00ean quan \u0111\u1ebfn m\u1ed9t s\u1ed1 quy tr\u00ecnh \u0111\u1ec3 th\u00e0nh c\u00f4ng. Khi m\u1ed9t c\u00f4ng ty th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c v\u00f2ng l\u1eb7p lan truy\u1ec1n, m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u1ea7n ph\u1ea3i x\u1ea3y ra.<\/p>\n
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- \u0110\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng ph\u1ea3i d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li>\n
- Sau \u0111\u00f3, c\u00f4ng ty cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ec3 chia s\u1ebb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd v\u1edbi m\u1ea1ng c\u1ee7a h\u1ecd.<\/li>\n
- Nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi n\u00e0y sau \u0111\u00f3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, d\u00f9ng th\u1eed v\u00e0 c\u0169ng gi\u1edbi thi\u1ec7u nh\u1eefng ng\u01b0\u1eddi kh\u00e1c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li>\n
- Chu k\u1ef3 n\u00e0y l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng c\u00e1ch t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng mua h\u00e0ng t\u1eeb c\u00f4ng ty.<\/li>\n<\/ul>\n
Ngo\u00e0i ra,\u00a0\u0110\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n, DTM Consulting \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t quy tr\u00ecnh n\u00e0y \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 tay v\u1eadn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing B2B:<\/p>\n
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- \u0110\u1ecbnh v\u1ecb v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n
- X\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ti\u1ec1m n\u0103ng<\/li>\n
- Thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau kinh doanh, marketing<\/li>\n
- X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt kinh doanh marketing nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/li>\n<\/ol>\n
Chi ti\u1ebft vui l\u00f2ng xem th\u00eam t\u1ea1i:\u00a0Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing B2B c\u1ee7a doanh nghi\u1ec7p<\/a><\/strong><\/p>\n
Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng h\u01b0\u1edbng m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng B2B ch\u01b0a? N\u1ebfu c\u00f2n b\u0103n kho\u0103n, v\u01b0\u1eddng m\u1eafc c\u1ea7n gi\u1ea3i \u0111\u00e1p, h\u00e3y CONTACT US<\/a> v\u1edbi ch\u00fang t\u00f4i. Chuy\u00ean gia t\u01b0 v\u1ea5n v\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m s\u1ebd gi\u00fap b\u1ea1n ra quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.<\/p>","protected":false},"excerpt":{"rendered":"
Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 cao \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng kinh doanh. M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu c\u00f3 r\u1ea5t \u00edt c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n trong ng\u00e0nh c\u1ee7a m\u00ecnh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c n\u1ebfu […]<\/p>","protected":false},"author":20,"featured_media":15543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,699,698],"class_list":["post-15539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-kinh-doanh-b2b","tag-marketing-b2b",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15539"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15539\/revisions"}],"predecessor-version":[{"id":15544,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15539\/revisions\/15544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15543"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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