{"id":15499,"date":"2022-11-23T17:26:19","date_gmt":"2022-11-23T10:26:19","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15499"},"modified":"2022-11-23T17:27:14","modified_gmt":"2022-11-23T10:27:14","slug":"tiep-can-khach-hang-cao-cap","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/tiep-can-khach-hang-cao-cap\/","title":{"rendered":"C\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng cao c\u1ea5p cho m\u1ecdi ng\u00e0nh h\u00e0ng t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"
Qua b\u00e0i insight kh\u00e1ch h\u00e0ng cao c\u1ea5p<\/a> ch\u00fang ta \u0111\u1ec1u bi\u1ebft ch\u00e2u \u00c1 n\u00f3i chung \u0111ang ph\u00e1t tri\u1ec3n xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng, d\u1ecbch v\u1ee5 cao c\u1ea5p. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c xem l\u00e0 v\u00f4 c\u00f9ng ti\u1ec1m n\u0103ng b\u1ea5t ch\u1ea5p nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c t\u1eeb \u0111\u1ea1i d\u1ecbch COVID-19. Do \u0111\u00f3, v\u1ea5n \u0111\u1ec1 hi\u1ec7n nay \u0111\u00f3 ch\u00ednh l\u00e0 c\u1ea1nh tranh v\u00e0 “gi\u00e0nh” kh\u00e1ch h\u00e0ng. V\u1eady l\u00e0m sao \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng hi\u1ec7n th\u1ef1c? H\u00e3y c\u00f9ng DTM Consulting t\u00ecm ki\u1ebfm gi\u1ea3i \u0111\u00e1p qua b\u00e0i vi\u1ebft d\u01b0\u1edbi d\u00e2y.<\/header>\n

Kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c c\u1ee7a marketing khi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng cao c\u1ea5p<\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng kh\u00e1ch h\u00e0ng cao c\u1ea5p, ch\u00fang ta c\u00f9ng \u0111i\u1ec3m qua nh\u1eefng th\u00e1ch th\u1ee9c, kh\u00f3 kh\u0103n m\u00e0 ng\u01b0\u1eddi l\u00e0m marketing \u0111ang \u0111\u1ed1i m\u1eb7t:<\/p>\n

Giao d\u1ecbch mua b\u00e1n di\u1ec5n ra \u1edf quy m\u00f4 to\u00e0n c\u1ea7u, c\u1ea1nh tranh nhi\u1ec1u h\u01a1n<\/h3>\n

Kh\u00e1c v\u1edbi c\u00e1c lo\u1ea1i giao d\u1ecbch h\u00e0ng h\u00f3a ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng, c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p th\u01b0\u1eddng l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb t\u1eadp \u0111o\u00e0n qu\u1ed1c t\u1ebf v\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ea5t n\u01b0\u1edbc, khu v\u1ef1c n\u00e0o c\u0169ng c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p. Do \u0111\u00f3, kh\u00f4ng kh\u00f3 hi\u1ec3u khi nhi\u1ec1u s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p th\u01b0\u1eddng ph\u1ee5c v\u1ee5 cho c\u1ea3 ng\u01b0\u1eddi d\u00e2n \u1edf n\u01a1i \u0111\u00f3 v\u00e0 c\u1ea3 kh\u00e1ch du l\u1ecbch, kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i. M\u1eb7t kh\u00e1c, do \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh t\u1eeb COVID-19, cho d\u00f9 cu\u1ed9c s\u1ed1ng t\u1ea1i m\u1ed9t s\u1ed1 n\u01a1i \u0111\u00e3 quay tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng nh\u01b0ng nhi\u1ec1u khu v\u1ef1c v\u1eabn \u0111ang b\u1ecb c\u00e1ch ly v\u1edbi n\u01a1i kh\u00e1c do d\u1ecbch b\u1ec7nh. Do \u0111\u00f3, doanh nghi\u1ec7p kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u c\u1ea1nh tranh h\u01a1n.<\/p>\n

V\u1eady n\u00ean, gi\u1edd \u0111\u00e2y, nh\u1eefng nh\u00e0 kinh doanh, ng\u01b0\u1eddi l\u00e0m marketing cho c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p c\u1ea7n nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh, thay \u0111\u1ed5i l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt kinh doanh, marketing ph\u00f9 h\u1ee3p n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb thua l\u1ed7.<\/p>\n

>> Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 g\u00ec? 4 lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/a><\/strong><\/p>\n

Ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n<\/h3>\n

Ng\u00e0y nay, k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh quan tr\u1ecdng trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh n\u00f3i chung, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m cao c\u1ea5p\u00a0 v\u1eady vai tr\u00f2 c\u1ee7a n\u00f3 so v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng h\u01a1n nh\u01b0 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m cao c\u1ea5p l\u00e0 g\u00ec?<\/p>\n

D\u00f9 kh\u00f4ng c\u00f3 COVID-19 th\u00fac \u0111\u1ea9y th\u00ec h\u00e0nh vi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c gia t\u0103ng. \u0110\u1eb7c bi\u1ec7t, \u1edf c\u00e1c qu\u1ed1c gia m\u1edbi n\u1ed5i, c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n nh\u01b0 t\u1ea1i Ch\u00e2u \u00c1 n\u00f3i chung v\u00e0 \u0110\u00f4ng Nam \u00c1 n\u00f3i ri\u00eang. Do v\u1eady, kh\u00f4ng kh\u00f3 hi\u1ec3u khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 c\u1ef1c k\u1ef3 hi\u1ec3u bi\u1ebft v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1. V\u00e0 \u0111\u00f3 c\u00f3 l\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ph\u01b0\u01a1ng T\u00e2y.<\/p>\n

\u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 t\u01b0\u01a1ng t\u00e1c, giao ti\u1ebfp gi\u1eefa kh\u00e1ch h\u00e0ng cao c\u1ea5p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u\/doanh nghi\u1ec7p tr\u00ean n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 c\u1ea7n thi\u1ebft h\u01a1n.<\/p>\n

C\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 tr\u1edf th\u00e0nh c\u00e1ch nhanh nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng\/kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a>. N\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch v\u00e0 v\u1edbi d\u1eef li\u1ec7u ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a c\u00e1ch doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u\/t\u1eadp \u0111o\u00e0n cao c\u1ea5p to\u00e0n c\u1ea7u \u0111ang d\u1ecbch chuy\u1ec3n hi\u1ec7n di\u1ec7n d\u1ea7n tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. V\u00ed d\u1ee5: Bulgari \u0111\u00e3 ra m\u1eaft trang web c\u1ee7a h\u1ecd t\u1ea1i Singapore v\u00e0 n\u00f3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng xem c\u00e1c s\u1ea3n ph\u1ea9m \u1edf ch\u1ebf \u0111\u1ed9 3D v\u00e0 AR. H\u1ecd th\u1ef1c s\u1ef1 \u0111ang c\u1ed1 g\u1eafng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo c\u00e1ch l\u00f4i cu\u1ed1n v\u00e0 h\u1ea5p d\u1eabn h\u01a1n, sau \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i h\u1ecd ngay l\u1eadp t\u1ee9c tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u0111\u01b0a h\u1ecd tr\u1edf l\u1ea1i c\u1eeda h\u00e0ng.<\/p>\n

\"\"<\/p>\n

Th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1 b\u00f9ng n\u1ed5 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 m\u1ea1nh m\u1ebd<\/h3>\n
\n
\n
\n
\n
\n

S\u1ef1 thay \u0111\u1ed5i th\u1ee9 ba l\u00e0 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng \u1edf \u0110\u00f4ng Nam \u00c1 v\u00e0 Singapore tr\u1edf th\u00e0nh trung t\u00e2m c\u1ee7a khu v\u1ef1c. Trong l\u1ecbch s\u1eed, th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u ti\u00ean quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u00e0ng xa x\u1ec9 l\u00e0 Nh\u1eadt B\u1ea3n nh\u01b0ng gi\u1edd \u0111\u00e2y n\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edfng th\u00e0nh. H\u1ea7u h\u1ebft c\u00e1c tr\u1ee5 s\u1edf ch\u00ednh c\u1ee7a c\u00e1c c\u00f4ng ty xa x\u1ec9 \u0111\u1ec1u \u0111\u1eb7t t\u1ea1i H\u1ed3ng K\u00f4ng, sau \u0111\u00f3 Trung Qu\u1ed1c tr\u1edf th\u00e0nh m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p kh\u1ed5ng l\u1ed3 v\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p.<\/p>\n

\u0110\u1ed3ng th\u1eddi, gi\u1edd \u0111\u00e2y \u0110\u00f4ng Nam \u00c1 \u0111ang tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n nhi\u1ec1u, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng nh\u01b0 Indonesia, Th\u00e1i Lan, Vi\u1ec7t Nam v\u00e0 g\u1ea7n \u0111\u00e2y l\u00e0 Philippines. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111ang d\u1ea7n d\u1ea7n m\u1edf c\u00e1c c\u1eeda h\u00e0ng \u1edf \u0111\u00f3 v\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng m\u1edbi.<\/p>\n

H\u00e0nh vi \u0111ang thay \u0111\u1ed5i \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f3 m\u1ee9c ti\u00eau th\u1ee5 v\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ecba ph\u01b0\u01a1ng nhi\u1ec1u h\u01a1n.\u00a0Singapore \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trung t\u00e2m r\u1ea5t quan tr\u1ecdng.\u00a0V\u00ed d\u1ee5, L’Oreal chuy\u1ec3n tr\u1ee5 s\u1edf ch\u00ednh t\u1eeb HK sang Singapore.<\/p>\n

\"L\u00ean<\/p>\n

K\u1ebft n\u1ed1i v\u00e0 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng cao c\u1ea5p<\/h2>\n

Ai l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao c\u1ea5p \u1edf Ch\u00e2u \u00c1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng ng\u00e0y nay v\u00e0 \u0111i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd kh\u00e1c bi\u1ec7t v\u1edbi ph\u01b0\u01a1ng T\u00e2y? C\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p ph\u1ea3i l\u00e0m g\u00ec kh\u00e1c bi\u1ec7t \u0111\u1ec3 k\u1ebft n\u1ed1i, ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd?<\/strong><\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 sang tr\u1ecdng s\u1ebd b\u1ecb th\u00fac \u0111\u1ea9y b\u1edfi m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd mu\u1ed1n c\u00f3 v\u00e0 quan t\u00e2m \u0111\u1ebfn di s\u1ea3n \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3.\u00a0Nh\u01b0ng ch\u1ee7 y\u1ebfu, h\u1ecd quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn nhi\u1ec7m v\u1ee5 mua m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh nh\u01b0 m\u1ed9t ph\u1ea7n trong tr\u1ea3i nghi\u1ec7m chuy\u1ebfn \u0111i c\u1ee7a h\u1ecd.<\/p>\n

Gi\u1edd \u0111\u00e2y, khi h\u1ecd mua s\u1eafm t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, h\u1ecd mu\u1ed1n tham gia theo c\u00e1ch c\u00f3 \u00fd ngh\u0129a h\u01a1n nhi\u1ec1u. \u0110i\u1ec1u n\u00e0y kh\u00e1c v\u1edbi khi h\u1ecd \u0111i du l\u1ecbch v\u00e0 mua s\u1eafm s\u1ebd mang t\u00ednh giao d\u1ecbch nhi\u1ec1u h\u01a1n. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng sang tr\u1ecdng ch\u00e2u \u00c1 \u0111ang tr\u1edf n\u00ean kh\u1eaft khe h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p. Tr\u00ean th\u1ef1c t\u1ebf, gi\u1edd \u0111\u00e2y h\u1ecd c\u00f2n quan t\u00e2m \u0111\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t, ngu\u1ed3n nguy\u00ean li\u1ec7u, c\u00e1c t\u00e1c \u0111\u1ed9ng\/\u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi m\u00f4i tr\u01b0\u1eddng,…. V\u00ed d\u1ee5, trong l\u0129nh v\u1ef1c l\u00e0m \u0111\u1eb9p, h\u1ecd mu\u1ed1n bi\u1ebft v\u1ec1 th\u00e0nh ph\u1ea7n v\u00e0 c\u00e2u chuy\u1ec7n b\u1ec1n v\u1eefng v\u1edbi m\u00f4i tr\u01b0\u1eddng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n hi\u1ec3u \u0111i\u1ec1u \u0111\u00f3 v\u00e0 ph\u1ee5c v\u1ee5 h\u1ecd theo c\u00e1ch c\u00f3 \u00fd ngh\u0129a h\u01a1n.<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: C\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng bao b\u00ec b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p Vi\u1ec7t<\/a><\/strong><\/p>\n

Kinh doanh v\u00e0 marketing \u0111a k\u00eanh (multi channel)<\/a><\/h2>\n
M\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111ang t\u00ecm c\u00e1ch chuy\u1ec3n \u0111\u1ed5i sang b\u00e1n h\u00e0ng \u0111a k\u00eanh l\u00e0 g\u00ec?<\/strong><\/h5>\n

Kinh doanh v\u00e0 marketing \u0111a k\u00eanh cho ph\u00e9p kh\u00e1ch h\u00e0ng di chuy\u1ec3n li\u1ec1n m\u1ea1ch gi\u1eefa c\u00e1c k\u00eanh v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng trong v\u00e0 gi\u1eefa c\u00e1c k\u00eanh. M\u1ecdi kh\u00e1ch h\u00e0ng \u0111\u1ec1u mong mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1m m\u1ea1ch v\u00e0 tho\u1ea3i m\u00e1i. Khi tr\u1ea3i nghi\u1ec7m s\u1ebd kh\u00f4ng li\u1ec1n m\u1ea1ch, ng\u1eaft k\u1ebft n\u1ed1i n\u00e0y g\u00e2y ra s\u1ef1 th\u1ea5t v\u1ecdng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng cao c\u1ea5p. H\u1ecd l\u00e0 ch\u00ednh nh\u1eefng ng\u01b0\u1eddi mong ch\u1edd tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi.<\/p>\n

\"Multi

Multi channel, Cross channel v\u00e0 Omni channel<\/p><\/div>\n

N\u1ebfu doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u t\u1ea1 ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00f4ng l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n thay v\u00ec b\u1ea1n. V\u00ec v\u1eady, n\u00e2ng cao, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua h\u00e0ng<\/a> v\u00e0 t\u00edch h\u1ee3p c\u00e1c k\u00eanh theo c\u00e1ch li\u1ec1n m\u1ea1ch h\u01a1n l\u00e0 h\u01b0\u1edbng \u0111i b\u1eaft bu\u1ed9c v\u00e0 c\u1ea5p thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p.<\/p>\n

M\u1eb7t kh\u00e1c, chuy\u00ean gia t\u1ea1i DTM Consulting c\u0169ng l\u01b0u \u00fd h\u01a1n v\u1ec1 vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c agency khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch, ho\u1ea1t \u0111\u1ed9ng marketing t\u00e1c nghi\u1ec7p. C\u00f3 th\u1ec3 trong ng\u1eafn h\u1ea1n, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing t\u00e1c nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 t\u00e1c d\u1ee5ng, hi\u1ec7u qu\u1ea3, nh\u01b0ng n\u1ebfu c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing t\u00e1c nghi\u1ec7p n\u00e0y kh\u00f4ng b\u00e1m theo \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n th\u00ec c\u00f3 th\u1ec3 \u1ea9n ch\u1ee9a nh\u1eefng r\u1ee7i ro, t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1ec1 l\u00e2u d\u00e0i.<\/p>\n

Case study Th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p \u0111ang tri\u1ec3n khai marketing ra sao?<\/h2>\n

C\u00f3 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 b\u00e1n th\u00f4ng qua c\u00e1c trang web c\u1ee7a ri\u00eang h\u1ecd \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t.\u00a0V\u00ed d\u1ee5: nh\u1eefng ng\u01b0\u1eddi ch\u01a1i truy\u1ec1n th\u1ed1ng nh\u01b0 Louis Vuitton, Bulgari v\u00e0 Burberry r\u1ea5t gi\u1ecfi trong vi\u1ec7c ki\u1ec3m so\u00e1t k\u00eanh v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 b\u1ea1n c\u00f3.\u00a0H\u1ecd c\u00f3 m\u1ed9t s\u1ed1 quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y h\u1ecd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Farfetch.\u00a0N\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eed v\u00e0 ki\u1ec3m tra v\u00e0 c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111ang nh\u1eafm m\u1ee5c ti\u00eau c\u00f9ng m\u1ed9t lo\u1ea1i kh\u00e1ch h\u00e0ng v\u1edbi \u00edt nhi\u1ec1u c\u00f9ng m\u1ed9t lo\u1ea1i tr\u1ea3i nghi\u1ec7m, mi\u1ec5n l\u00e0 b\u1ea1n \u0111ang ki\u1ec3m so\u00e1t c\u00e1c k\u00eanh c\u1ee7a m\u00ecnh.<\/p>\n

V\u00ed d\u1ee5: Lazada \u0111ang c\u1ed1 g\u1eafng th\u1ef1c hi\u1ec7n m\u1ed9t k\u00eanh cao c\u1ea5p v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u1ee7i ro t\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n l\u00e0 g\u00ec trong khu v\u1ef1c.\u00a0B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

\"\"<\/p>\n

V\u00ed d\u1ee5, Tiffany<\/a> (m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trang s\u1ee9c cao c\u1ea5p t\u1ea1i M\u1ef9) \u0111ang trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i sang \u0111a k\u00eanh c\u1ee7a h\u1ecd. Tiffany l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 m\u1ed9t c\u00f4ng ty c\u1ef1c k\u1ef3 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng tr\u00ean m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1. H\u1ecd \u0111ang \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 v\u00e0o c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1. Nh\u01b0ng ngay c\u1ea3 khi chuy\u1ec3n sang digital marketing<\/a> v\u00e0 \u0111a k\u00eanh, \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea3i suy ngh\u0129 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

V\u00e0o cu\u1ed1i ng\u00e0y, v\u1ea5n \u0111\u1ec1 v\u1eabn l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p c\u1ee7a m\u00ecnh tr\u1edf n\u00ean h\u1ea5p d\u1eabn? N\u1ebfu b\u1ea1n c\u00f2n \u0111ang b\u0103n kho\u0103n v\u00e0 ph\u00e2n v\u00e2n trong vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m cao c\u1ea5p h\u00e3y \u0110\u1ec2 L\u1ea0I Y\u00caU C\u1ea6U T\u01af V\u1ea4N<\/a><\/strong> cho DTM Consulting ch\u00fang t\u00f4i! Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm ra \u0111\u00e1p \u00e1p v\u00e0 \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u, ngu\u1ed3n l\u1ef1c v\u00e0 t\u00ecnh h\u00ecnh c\u1ee7a b\u1ea1n.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"

Qua b\u00e0i insight kh\u00e1ch h\u00e0ng cao c\u1ea5p ch\u00fang ta \u0111\u1ec1u bi\u1ebft ch\u00e2u \u00c1 n\u00f3i chung \u0111ang ph\u00e1t tri\u1ec3n xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng, d\u1ecbch v\u1ee5 cao c\u1ea5p. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c xem l\u00e0 v\u00f4 c\u00f9ng ti\u1ec1m n\u0103ng b\u1ea5t ch\u1ea5p nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c t\u1eeb \u0111\u1ea1i […]<\/p>","protected":false},"author":20,"featured_media":15530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[663,128,74],"tags":[656,651],"class_list":["post-15499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bao-cao-thi-truong","category-chia-se-kien-thuc","category-blog","tag-insights-khach-hang","tag-nghien-cuu-thi-truong-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15499"}],"version-history":[{"count":13,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15499\/revisions"}],"predecessor-version":[{"id":15533,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15499\/revisions\/15533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15530"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}