{"id":15450,"date":"2022-11-05T15:15:03","date_gmt":"2022-11-05T08:15:03","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15450"},"modified":"2022-11-05T15:15:03","modified_gmt":"2022-11-05T08:15:03","slug":"xu-huong-tieu-dung-2023","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/xu-huong-tieu-dung-2023\/","title":{"rendered":"Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u0103m 2023 – Consumer Trends 2023"},"content":{"rendered":"
B\u1ea1n \u0111ang ph\u1ea3i chu\u1ea9n b\u1ecb l\u00ean k\u1ebf ho\u1ea1ch kinh doanh, marketing cho n\u0103m 2023 s\u1eafp t\u1edbi? B\u1ea1n c\u1ea7n t\u00ecm ki\u1ebfm c\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ph\u1ee5c v\u1ee5 cho vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch?N\u1ebfu nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 kh\u00e1ch h\u00e0ng ti\u00eau d\u00f9ng, h\u00e3y tham kh\u1ea3o ngay b\u00e0i vi\u1ebft Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng n\u0103m 2023 c\u1ee7a DTM Consulting ch\u00fang t\u00f4i d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

Xu h\u01b0\u1edbng gia t\u0103ng k\u1ebft n\u1ed1i ti\u00eau d\u00f9ng gi\u1eefa con ng\u01b0\u1eddi v\u1edbi con ng\u01b0\u1eddi<\/h2>\n

B\u1ea5t ch\u1ea5p \u0111\u00e0 ph\u1ee5c h\u1ed3i nhanh ch\u00f3ng c\u1ee7a c\u00e1c qu\u1ed1c gia, khu v\u1ef1c tr\u00ean to\u00e0n c\u1ea7u, ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn chung v\u1eabn \u0111ang c\u00f2n ch\u1ecbu nh\u1eefng t\u00e1c \u0111\u1ed9ng n\u1eb7ng n\u1ec1 t\u1eeb \u0111\u1ea1i d\u1ecbch COVID-19 g\u00e2y ra. <\/b><\/p>\n

Theo B\u00e1o c\u00e1o Xu h\u01b0\u1edbng Ti\u00eau d\u00f9ng To\u00e0n c\u1ea7u n\u0103m 2023 c\u1ee7a Qualtrics<\/a>, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa con ng\u01b0\u1eddi v\u1edbi nhau trong c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m. Tr\u00ean th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng mong mu\u1ed1n s\u1ef1 th\u1ea5u hi\u1ec3u, \u0111\u1ed3ng c\u1ea3m, hi\u1ec7u qu\u1ea3 khi k\u1ebft n\u1ed1i, tr\u00f2 chuy\u1ec7n v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 ch\u1ec9 c\u1ea7n ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c.<\/p>\n

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“Mong mu\u1ed1n \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u c\u1ee7a con ng\u01b0\u1eddi l\u00e0 ph\u1ed5 bi\u1ebfn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay. C\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n ph\u1ea3i nh\u1eadn ra v\u00e0 ph\u1ea3n \u1ee9ng t\u1ed1t h\u01a1n n\u1eefa v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.” Bruce Temkin<\/p>\n<\/blockquote>\n<\/header>\n

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L\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c, nhi\u1ec1u h\u01a1n l\u00e0 th\u00f4ng qua hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. M\u1eb7t kh\u00e1c, ch\u1ec9 c\u1ea7n m\u1ed9t v\u00e0i tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c, kh\u00f4ng qu\u00e1 h\u00e0i l\u00f2ng c\u0169ng khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh thay v\u00ec b\u1ea1n.\u00a0<\/strong><\/p>\n

\u0110\u1ed3ng th\u1eddi, xu h\u01b0\u1edbng marketing con ng\u01b0\u1eddi \u0111\u1ebfn con ng\u01b0\u1eddi (H2H Marketing)<\/a> s\u1ebd l\u00e0 xu h\u01b0\u1edbng c\u1ea7n thi\u1ebft cho c\u00e1c doanh nghi\u1ec7p trong th\u1eddi gian t\u1edbi.<\/p>\n

K\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p Vi\u1ec7t Nam<\/a><\/p>\n

2. S\u1eed d\u1ee5ng bao b\u00ec b\u1ec1n v\u1eefng v\u00e0 th\u00e2n thi\u1ec7n h\u01a1n<\/span><\/h2>\n

M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u nh\u1eadn th\u1ea5y xu h\u01b0\u1edbng mua s\u1eafm tr\u1ef1c tuy\u1ebfn, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i s\u1ebd ti\u1ebfp t\u1ee5c gia t\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau t\u00e1c \u0111\u1ed9ng t\u1eeb \u0111\u1ea1i d\u1ecbch. Tuy nhi\u00ean, th\u1ef1c t\u1ebf cho th\u1ea5y, theo b\u00e1o c\u00e1o Prologis<\/a>, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 t\u1ea1o ra l\u01b0\u1ee3ng r\u00e1c th\u1ea3i kh\u1ed5ng l\u1ed3, l\u1edbn nh\u1ea5t ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 cao h\u01a1n \u0111\u1ebfn 6 l\u1ea7n so v\u1edbi mua truy\u1ec1n th\u1ed1ng t\u1ea1i c\u1eeda h\u00e0ng.\u00a0Theo B\u00e1o c\u00e1o Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Bao b\u00ec B\u1ec1n v\u1eefng c\u1ee7a Shorr<\/a> n\u0103m 2022 v\u1eeba qua cho th\u1ea5y:<\/p>\n