{"id":15443,"date":"2022-11-14T11:25:51","date_gmt":"2022-11-14T04:25:51","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15443"},"modified":"2023-10-30T10:29:02","modified_gmt":"2023-10-30T03:29:02","slug":"insight-khach-hang-b2b","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/insight-khach-hang-b2b\/","title":{"rendered":"Insight kh\u00e1ch h\u00e0ng B2B – C\u00e1ch khai th\u00e1c insight kh\u00e1ch h\u00e0ng trong kinh doanh, marketing B2B"},"content":{"rendered":"

Insight kh\u00e1ch h\u00e0ng B2B ng\u00e0y nay kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m kinh doanh, marketing. Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u h\u00f3a, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i nh\u01b0ng c\u0169ng ch\u1ecbu th\u00eam nhi\u1ec1u c\u1ea1nh tranh h\u01a1n.<\/p>\n

C\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i v\u1ea5n \u0111\u1ec1 n\u00e0y. Do \u0111\u00f3, hi\u1ec7n nay nhi\u1ec1u doanh nghi\u1ec7p nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u1ea5u hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n kh\u00e1ch h\u00e0ng, insight kh\u00e1ch h\u00e0ng, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c B2B, kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c. Tuy nhi\u00ean, vi\u1ec7c n\u1eafm b\u1eaft insight kh\u00e1ch h\u00e0ng B2B doanh nghi\u1ec7p \u0111\u00e3 kh\u00f4ng h\u1ec1 d\u1ec5 do c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m, c\u00e1 nh\u00e2n tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c khai th\u00e1c, \u00e1p d\u1ee5ng v\u00e0o ra quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p l\u1ea1i c\u00e0ng g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 r\u1ee7i ro h\u01a1n.<\/p>\n

Khai th\u00e1c Insight kh\u00e1ch h\u00e0ng B2B trong t\u0103ng tr\u01b0\u1edfng kinh doanh<\/strong><\/h2>\n

Trong kinh doanh B2B, m\u1ed9t kh\u00e1ch h\u00e0ng B2B c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u c\u00e1 nh\u00e2n, doanh nghi\u1ec7p\/t\u1ed5 ch\u1ee9c, m\u1ed9t ng\u00e0nh kinh doanh, m\u1ed9t nh\u00f3m mua v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c. Do v\u1eady, vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 khai th\u00e1c insight kh\u00e1ch h\u00e0ng<\/a> trong kinh doanh B2B l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng.<\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c t\u00ecm v\u00e0 khai th\u00e1c insight kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng B2B, b\u1ea1n n\u00ean ti\u1ebfn h\u00e0nh m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u01b0 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, h\u00e0nh tr\u00ecnh mua c\u1ee7a kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, painpoint,\u2026. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng insight ti\u1ec1m \u1ea9n m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c v\u00e0 \u0111em v\u1ec1 doanh thu cho doanh nghi\u1ec7p. \u0110\u01b0\u01a1i \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 khai th\u00e1c insight kh\u00e1ch h\u00e0ng B2B m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o<\/p>\n

\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c marketing B2B<\/strong><\/h3>\n

Trong khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t s\u1ed1 th\u00f4ng tin, xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn trong h\u00e0nh vi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Nh\u1eefng th\u00f4ng tin l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ed3ng th\u1eddi, t\u1eeb nh\u1eefng th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p, ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

B\u00e0i vi\u1ebft xem th\u00eam:<\/p>\n

X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng<\/a><\/p>\n

Marketing B2B \u2013 Chi\u1ebfn l\u01b0\u1ee3c Marketing B2B ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p Vi\u1ec7t<\/a><\/p>\n

\"t\u1ea1i<\/p>\n

T\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng B2B, gia t\u0103ng tr\u1ea3i nghi\u1ec7m<\/strong><\/a><\/h3>\n

B\u1eb1ng c\u00e1ch xem x\u00e9t l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng ng\u1eebng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c ph\u00e0n n\u00e0n v\u1ec1 s\u1ea3n ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n nhu c\u1ea7u c\u1ee7a h\u1ecd. Th\u00f4ng qua ch\u00e2n d\u00f9ng v\u00e0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u00e3 x\u00e2y d\u1ef1ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, trong v\u00e0 sau khi mua h\u00e0ng.<\/p>\n

Sau khi \u0111\u00e3 t\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p n\u00ean ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e2ng cao tr\u1ea3i nghi\u1ec7m l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p. Ch\u00ednh b\u1edfi v\u00ec c\u00e1c s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p trong l\u0129nh v\u1ef1c B2B th\u01b0\u1eddng ph\u1ee9c t\u1ea1p, t\u1ed1n k\u00e9m nhi\u1ec1u chi ph\u00ed, ngu\u1ed3n l\u1ef1c h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng l\u1ebb th\u00f4ng th\u01b0\u1eddng. Do \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt l\u00e0 \u0111i\u1ec1u b\u1eaft bu\u1ed9c c\u1ee7a nh\u00e0 cung c\u1ea5p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng \u00edt doanh nghi\u1ec7p kinh doanh trong l\u0129nh v\u1ef1c B2B t\u1ea1i Vi\u1ec7t Nam ch\u01b0a cung c\u1ea5p \u0111\u01b0\u1ee3c c\u00e1c d\u1ecbch v\u1ee5, h\u1ed7 tr\u1ee3 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Th\u1eadm ch\u00ed, \u0111\u00f4i khi h\u1ecd c\u00f2n kh\u00f4ng bi\u1ebft li\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c, h\u1ed7 tr\u1ee3 m\u00e0 m\u00ecnh cung c\u1ea5p \u0111\u00e3 \u0111\u00e1p \u1ee9ng, h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng ch\u01b0a.<\/p>\n

Do v\u1eady, doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng th\u00f4ng tin, d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng ho\u1eb7c insight kh\u00e1ch h\u00e0ng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m, l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n

\"\"<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan: Mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u1ea3i t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng! V\u00ec sao? V\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n

Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m trong B2B<\/strong><\/h3>\n

Insight kh\u00e1ch h\u00e0ng B2B – doanh nghi\u1ec7p s\u1ebd cho th\u1ea5y s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n c\u00f3 \u0111ang ho\u1eb7c s\u1ebd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng. \u0110i\u1ec1u n\u00e0y c\u0169ng c\u00f3 ngh\u0129a l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd gi\u1ea3i quy\u1ebft m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd nh\u01b0ng kh\u00f4ng gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3 ch\u00fang.<\/p>\n

T\u1eeb \u0111\u00f3, th\u00f4ng qua vi\u1ec7c t\u00ecm hi\u1ec3u, l\u1eafng nghe v\u00e0 kh\u00e1m ph\u00e1 ra insight kh\u00e1ch h\u00e0ng B2B c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n, c\u0169ng nh\u01b0 m\u1edf r\u1ed9ng sang c\u00e1c l\u0129nh v\u1ef1c m\u1edbi.<\/p>\n

S\u1ea3n ph\u1ea9m trong kinh doanh B2B th\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 “kh\u1ed5ng l\u1ed3” h\u01a1n trong B2C. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng c\u1ea7n c\u1ea3i thi\u1ec7n th\u01b0\u1eddng xuy\u00ean. C\u00e1c d\u1eef li\u1ec7u, b\u00e1o c\u00e1o insight kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p<\/a> l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cung c\u1ea5p \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay ch\u01b0a. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ea3i thi\u1ec7n\/c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c c\u1ea3i thi\u1ec7n, n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m c\u00f2n k\u00e9o theo s\u1ef1 thay \u0111\u1ed5i v\u1ec1 th\u1ecb tr\u01b0\u1eddng nh\u01b0 m\u1edf r\u1ed9ng ho\u1eb7c thu h\u1eb9p th\u1ecb tr\u01b0\u1eddng,…<\/p>\n

Cu\u1ed1i c\u00f9ng, n\u1ebfu b\u1ea1n c\u00f2n \u0111ang b\u0103n kho\u0103n v\u00e0 ph\u00e2n v\u00e2n trong vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 khai th\u00e1c insight kh\u00e1ch h\u00e0ng B2B trong ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 marketing B2B h\u00e3y \u0110\u1ec2 L\u1ea0I Y\u00caU C\u1ea6U T\u01af V\u1ea4N<\/a><\/strong> cho DTM Consulting ch\u00fang t\u00f4i! Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm ra \u0111\u00e1p \u00e1n trong vi\u1ec7c khai th\u00e1c insight kh\u00e1ch h\u00e0nh B2B nh\u1eb1m nu\u00f4i d\u01b0\u1ee1ng, chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>","protected":false},"excerpt":{"rendered":"

Insight kh\u00e1ch h\u00e0ng B2B ng\u00e0y nay kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m kinh doanh, marketing. Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 xu h\u01b0\u1edbng to\u00e0n c\u1ea7u h\u00f3a, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u00eam nhi\u1ec1u c\u01a1 h\u1ed9i nh\u01b0ng c\u0169ng ch\u1ecbu th\u00eam nhi\u1ec1u c\u1ea1nh tranh h\u01a1n. C\u00e1c doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam c\u0169ng kh\u00f4ng n\u1eb1m […]<\/p>","protected":false},"author":20,"featured_media":15481,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[699,698],"class_list":["post-15443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-kinh-doanh-b2b","tag-marketing-b2b",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15443"}],"version-history":[{"count":13,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15443\/revisions"}],"predecessor-version":[{"id":16339,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15443\/revisions\/16339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15481"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}