{"id":15399,"date":"2022-10-25T11:48:06","date_gmt":"2022-10-25T04:48:06","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15399"},"modified":"2022-10-25T16:57:32","modified_gmt":"2022-10-25T09:57:32","slug":"marketing-b2b","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-b2b\/","title":{"rendered":"Marketing B2B &#8211; Chi\u1ebfn l\u01b0\u1ee3c Marketing B2B ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p Vi\u1ec7t"},"content":{"rendered":"<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 h\u00e0nh vi mua \u0111\u01a1n l\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng trong marketing B2C, h\u00e0nh vi mua v\u00e0 ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng B2B r\u1ea5t ph\u1ee9c t\u1ea1p do c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1 nh\u00e2n\/th\u00e0nh ph\u1ea7n\/b\u1ed9 ph\u1eadn tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua h\u00e0ng. Do v\u1eady, \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng B2B th\u00e0nh c\u00f4ng doanh nghi\u1ec7p th\u01b0\u1eddng m\u1ea5t nhi\u1ec1u th\u1eddi gian, ngu\u1ed3n l\u1ef1c. M\u1eb7t kh\u00e1c, c\u0169ng gi\u1ed1ng nh\u01b0 marketing B2C, doanh nghi\u1ec7p tri\u1ec3n khai marketing B2B c\u0169ng c\u1ea7n t\u1ea1o ra nhu c\u1ea7u mua h\u00e0ng t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng.<\/p>\n<p>Marketing B2B l\u00e0 g\u00ec?\u00a0V\u00e0 ng\u00e0nh n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y?<\/p>\n<h2>Marketing B2B l\u00e0 g\u00ec?<\/h2>\n<p>Marketing B2B (ho\u1eb7c kinh doanh v\u1edbi doanh nghi\u1ec7p) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c marketing s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 cho c\u00e1c c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c b\u00e1n\u00a0ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng v\u00e0 marketing , cung c\u1ea5p m\u00e1y s\u1ea3n xu\u1ea5t cho c\u00e1c doanh nghi\u1ec7p ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n kinh doanh. Marketing B2B kh\u00e1c v\u1edbi marketing B2C, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 B2B th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n v\u00e0 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh marketing kh\u00e1c nhau. Do \u0111\u00f3, mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, mua h\u00e0ng th\u00fac \u0111\u1ea9y v\u00e0 c\u1eeda h\u00e0ng b\u00e1n h\u00e0ng th\u1ef1c \u0111\u1ec1u \u00edt quan tr\u1ecdng h\u01a1n trong B2B.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, n\u00ean\u00a0l\u01b0u \u00fd r\u1eb1ng\u00a0v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua B2B \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. <u>Marketing B2B truy\u1ec1n th\u1ed1ng \u2192 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2192 b\u00e1n h\u00e0ng \u2192 ch\u0103m s\u00f3c sau b\u00e1n<\/u> kh\u00f4ng c\u00f2n l\u00e0 con \u0111\u01b0\u1eddng duy nh\u1ea5t \u0111\u1ec3 marketing v\u00e0 kinh doanh B2B. Hi\u1ec7n nay, doanh nghi\u1ec7p trong ng\u00e0nh B2B c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<p>\u0110\u1ec3 chi\u1ebfn th\u1eafng \u0111\u1ed5i th\u1ee7 c\u1ea1nh tranh v\u00e0 thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p kinh doanh B2B c\u1ea7n t\u1eadp trung h\u01a1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng maketing nh\u1eb1m t\u1ea1o ra nhu c\u1ea7u, ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch trang tr\u00ean m\u1ecdi k\u00eanh c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a h\u1ecd.<\/p>\n<p>Xem th\u00eam:\u00a0<a href=\"https:\/\/dtmconsulting.vn\/en\/mo-rong-thi-truong-tang-tiep-can-khach-hang-trong-kinh-doanh-b2b\/\">M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong kinh doanh B2B<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-10144 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi-300x200.jpg\" alt=\"Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing\" width=\"300\" height=\"200\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi-113x75.jpg 113w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/chien-luoc-tham-nhap-thi-truong-moi.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>Marketing B2B kh\u00e1c v\u1edbi B2C nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>Marketing B2C t\u1eadp trung v\u00e0o vi\u1ec7c khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 ch\u1ee7 y\u1ebfu do m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0a ra v\u00e0 th\u01b0\u1eddng l\u00e0 mua h\u00e0ng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n.<\/p>\n<p>B2B t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua &#8211; l\u00e2u h\u01a1n, ph\u1ee9c t\u1ea1p h\u01a1n v\u00e0 bao g\u1ed3m nhi\u1ec1u c\u00e1 nh\u00e2n, th\u00e0nh ph\u1ea7n tham gia qu\u00e1 tr\u00ecnh mua. \u0110\u1ed3ng th\u1eddi, m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n, th\u00e0nh ph\u1ea7n tham gia mua c\u0169ng t\u01b0\u01a1ng \u0111\u1ed1i ph\u1ee9c t\u1ea1p, \u0111\u1eb7c th\u00f9 t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng doanh nghi\u1ec7p, ho\u00e0n c\u1ea3nh.<\/p>\n<p>Do v\u1eady, tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing B2B lu\u00f4n c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c, kh\u00f3 kh\u0103n r\u1ea5t kh\u00e1c v\u1edbi marketing B2C:<\/p>\n<ul>\n<li><strong>Nhi\u1ec1u ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh h\u01a1n<\/strong><\/li>\n<li><strong>Chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n<\/strong><\/li>\n<li><strong>\u0110a d\u1ea1ng c\u00e1c k\u00eanh ti\u1ebfp x\u00fac v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ul>\n<p>\u0110i\u1ec1u n\u00e0y c\u0169ng d\u1eabn \u0111i\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing B2B c\u0169ng r\u1ea5t kh\u00e1c bi\u1ec7t.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9797 size-full lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/b2b-marketing-funnel-content-e1544727806876.jpg\" alt=\"\" width=\"502\" height=\"476\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/b2b-marketing-funnel-content-e1544727806876.jpg 502w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/b2b-marketing-funnel-content-e1544727806876-300x284.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/b2b-marketing-funnel-content-e1544727806876-154x146.jpg 154w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/b2b-marketing-funnel-content-e1544727806876-50x47.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/01\/b2b-marketing-funnel-content-e1544727806876-79x75.jpg 79w\" data-sizes=\"(max-width: 502px) 100vw, 502px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 502px; --smush-placeholder-aspect-ratio: 502\/476;\" \/><\/p>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c marketing B2B<\/h2>\n<p>Khi nhi\u1ec1u nh\u00e0 marketing ngh\u0129 \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing B2B , thay v\u00e0o \u0111\u00f3 h\u1ecd c\u00f3 xu h\u01b0\u1edbng ngh\u0129 v\u1ec1 c\u00e1c chi\u1ebfn thu\u1eadt marketing t\u00e1c nghi\u1ec7p nh\u01b0 qu\u1ea3ng c\u00e1o, booking PR, tham gia tri\u1ec3n l\u00e3m, t\u00e0i tr\u1ee3&#8230;. Nh\u01b0ng \u0111\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing \u1edf t\u1ea7m t\u00e1c nghi\u1ec7p r\u1ea5t th\u1ea5p. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c marketing, sau \u0111\u00f3 m\u1edbi c\u00e2n nh\u1eafc xem n\u00ean tri\u1ec3n khai c\u00e1c chi\u1ebfn thu\u1eadt marketing ra sao cho t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n<ul>\n<li>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 k\u1ebf ho\u1ea1ch m\u00e0 ch\u00fang ta tu\u00e2n theo \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, v\u1edbi c\u00e1c bi\u1ec7n ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo m\u1ed9t tr\u00ecnh t\u1ef1 nh\u1ea5t \u0111\u1ecbnh.<\/li>\n<li>Chi\u1ebfn thu\u1eadt l\u00e0 m\u1ed9t trong nh\u1eefng bi\u1ec7n ph\u00e1p ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 v\u1ea1ch ra trong k\u1ebf ho\u1ea1ch.<\/li>\n<\/ul>\n<p>Khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing th\u00ec khi \u0111\u00f3 doanh nghi\u1ec7p \u0111\u00e3 r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c \u0111\u00edch, m\u1ee5c ti\u00eau marketing c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c. V\u00ed d\u1ee5 nh\u01b0: c\u00e1ch b\u1ea1n \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ai, v\u1ecb tr\u00ed v\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb,&#8230; t\u1eeb \u0111\u00f3 s\u1ebd c\u00f3 nh\u1eefng chi\u1ebfn thu\u1eadt marketing kh\u00e1c nhau nh\u1eb1m ph\u1ee5c v\u1ee5 cho chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 n\u00e0y.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-mix-4ps-4cs-hay-3es\/\">Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix \u2013 4Ps, 4Cs hay 3Es | Khi marketing kh\u00f4ng ch\u1ec9 c\u00f2n l\u00e0 4P<\/a><\/p>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt marketing B2B c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t<\/h2>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, trong qu\u00e1 tr\u00ecnh ti\u1ebfp x\u00fac v\u00e0 g\u1eb7p g\u1ee1 c\u00e1c doanh nghi\u1ec7p, DTM Consulting ch\u00fang t\u00f4i th\u01b0\u1eddng th\u1ea5y r\u1eb1ng kh\u00f4ng ban l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd doanh nghi\u1ec7p nh\u1ea7m l\u1eabn gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt marketing ch\u1ee9 ch\u01b0a n\u00f3i \u0111\u1ebfn nh\u1eefng nh\u00e2n vi\u00ean marketing, nh\u00e2n vi\u00ean kh\u00e1c trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p. Ho\u1eb7c h\u1ecd c\u0169ng c\u00f3 th\u1ec3 ngh\u0129 chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 r\u1ea5t to l\u1edbn, tr\u1eebu t\u01b0\u1ee3ng, nh\u1ea5t l\u00e0 trong kinh doanh B2B.<\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u<\/p>\n<ul>\n<li>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng, k\u1ebf ho\u1ea1ch, b\u1ea3n \u0111\u1ed3 ch\u1ec9 l\u1ed1i \u0111i<\/li>\n<li>C\u00f2n chi\u1ebfn thu\u1eadt l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch \u0111\u00f3.<\/li>\n<\/ul>\n<p>Trong marketing B2B, chi\u1ebfn l\u01b0\u1ee3c s\u1ebd quy\u1ebft \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau marketing, c\u00e1ch b\u1ea1n s\u1ef1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, ai b\u1ea1n s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau, b\u1ea1n s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau h\u1ecd \u1edf \u0111\u00e2u v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o.<\/p>\n<p>V\u00ed d\u1ee5: m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing B2B r\u1ea5t \u0111\u01a1n gi\u1ea3n ch\u1ec9 nh\u01b0 sau:<\/p>\n<p><em>&#8220;M\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3t \u0111\u0103ng k\u00fd l\u00ean m\u1ed9t tri\u1ec7u ng\u01b0\u1eddi trong v\u00f2ng 12 th\u00e1ng t\u1edbi. Ch\u00fang t\u00f4i s\u1ebd th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7 trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 20-50.\u00a0<\/em><\/p>\n<p><em>Ch\u00fang t\u00f4i s\u1ebd nh\u1eafm m\u1ee5c ti\u00eau nh\u1eefng ng\u01b0\u1eddi n\u00e0y tr\u00ean web b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch marketing qua email, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n. &#8220;<\/em><\/p>\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c marketing B2B c\u1ee7a b\u1ea1n y\u00eau c\u1ea7u ba chi\u1ebfn thu\u1eadt marketing kh\u00e1c nhau:<\/p>\n<ul>\n<li>Th\u01b0 \u0111i\u1ec7n t\u1eed qu\u1ea3ng c\u00e1o<\/li>\n<li>Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<li>Qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n<\/li>\n<\/ul>\n<p>Sau \u0111\u00f3, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ch\u00ednh th\u1ee9c s\u1ebd \u0111i s\u00e2u v\u00e0o k\u1ebf ho\u1ea1ch chi ti\u1ebft c<em>\u00e1ch<\/em>\u00a0b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng ba chi\u1ebfn thu\u1eadt n\u00e0y \u2014 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c marketing qua email, chi\u1ebfn l\u01b0\u1ee3c\u00a0truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i\u00a0v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n, h\u00e3y <a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-marketing\/\">LI\u00caN H\u1ec6 \u0110\u1ec2 NH\u1eacN T\u01af V\u1ea4N CHI\u1ebeN L\u01af\u1ee2C<\/a> t\u1eeb chuy\u00ean gia t\u1ea1i DTM Consulting.<\/p>\n<h2>Chi\u1ebfn l\u01b0\u1ee3c marketing B2B \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh<\/h2>\n<p>Khi b\u1ea1n \u0111\u00e3 hi\u1ec3u v\u1ec1 marketing B2B c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c marketing B2B th\u00ec b\u1ea1n c\u0169ng hi\u1ec3u r\u1eb1ng b\u1ea5t c\u1ee9 chi\u1ebfn l\u01b0\u1ee3c marketing B2B n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i t\u1ea1o ra nhu c\u1ea7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p \u0111em l\u1ea1i doanh thu, l\u1ee3i nhu\u1eadn.<\/p>\n<p>B\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i xem x\u00e9t doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, v\u1ecb tr\u00ed v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, l\u1ee3i th\u1ebf c\u1ea1nh tranh, v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c (t\u00e0i ch\u00ednh, \u0111\u1ed9i ng\u0169, v.v.) m\u00e0 doanh nghi\u1ec7p c\u00f3 s\u1eb5n \u0111\u1ec3 marketing. B\u1ea1n c\u0169ng s\u1ebd mu\u1ed1n xem x\u00e9t c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh. Nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb v\u1ecb tr\u00ed v\u00e0 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>\u0110\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng h\u01a1n, DTM Consulting \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t quy tr\u00ecnh n\u00e0y \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 tay v\u1eadn h\u00e0nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing B2B:<\/p>\n<ol>\n<li>\u0110\u1ecbnh v\u1ecb v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n<li>X\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ti\u1ec1m n\u0103ng<\/li>\n<li>Thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau kinh doanh, marketing<\/li>\n<li>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt kinh doanh marketing nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/li>\n<\/ol>\n<p>Chi ti\u1ebft vui l\u00f2ng xem th\u00eam t\u1ea1i:<strong> <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-marketing-b2b\/\">Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing B2B c\u1ee7a doanh nghi\u1ec7p<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 h\u00e0nh vi mua \u0111\u01a1n l\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng trong marketing B2C, h\u00e0nh vi mua v\u00e0 ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng B2B r\u1ea5t ph\u1ee9c t\u1ea1p do c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1 nh\u00e2n\/th\u00e0nh ph\u1ea7n\/b\u1ed9 ph\u1eadn tham gia v\u00e0o qu\u00e1 tr\u00ecnh mua h\u00e0ng. Do v\u1eady, \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch [&hellip;]<\/p>","protected":false},"author":20,"featured_media":15407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[644,699,698],"class_list":["post-15399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-chien-luoc-marketing","tag-kinh-doanh-b2b","tag-marketing-b2b",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15399"}],"version-history":[{"count":11,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15399\/revisions"}],"predecessor-version":[{"id":15424,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15399\/revisions\/15424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15407"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}