{"id":15389,"date":"2022-10-24T18:08:58","date_gmt":"2022-10-24T11:08:58","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15389"},"modified":"2022-11-24T16:44:07","modified_gmt":"2022-11-24T09:44:07","slug":"mo-rong-thi-truong-tang-tiep-can-khach-hang-trong-kinh-doanh-b2b","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/mo-rong-thi-truong-tang-tiep-can-khach-hang-trong-kinh-doanh-b2b\/","title":{"rendered":"M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong kinh doanh B2B"},"content":{"rendered":"

Cho d\u00f9 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n kinh doanh \u0111a qu\u1ed1c gia ho\u1eb7c ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf (SMEs), m\u1edbi kh\u1edfi nghi\u1ec7p, startups trong kinh doanh B2B th\u00ec vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, gia t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u1ea7n thi\u1ebft. Tr\u00ean th\u1ef1c t\u1ebf, khi g\u1eb7p\u00a0 g\u1ee1 c\u00e1c doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi DTM Consulting, c\u00e1c doanh nghi\u1ec7p h\u1ea7u h\u1ebft \u0111\u1ec1u \u0111ang quan t\u00e2m v\u00e0 c\u00f3 mong mu\u1ed1n mpr r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng gi\u1ed1ng nhau v\u00e0 h\u1ecd th\u01b0\u1eddng lu\u00f4n v\u01b0\u1edbng ph\u1ea3i nh\u1eefng kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ecbnh v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. nh\u00e2n l\u1ef1c, n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a nh\u00e2n s\u1ef1, ng\u00e2n s\u00e1ch,….<\/p>\n

Ch\u00ednh v\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh, mong mu\u1ed1n m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, gia t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00ec b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a DTM Consulting.<\/p>\n

T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi<\/strong><\/h2>\n

Ch\u00fang ta \u0111\u1ec1u bi\u1ebft kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng B2B kh\u00f4ng gi\u1ed1ng nh\u01b0 kh\u00e1ch h\u00e0ng th\u1ecb tr\u01b0\u1eddng B2C. S\u1ed1 l\u01b0\u1ee3ng v\u00e0 ph\u1ea1m vi c\u1ee7a c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 lu\u00f4n h\u1ea1n ch\u1ebf h\u01a1n r\u1ea5t nhi\u1ec1u. Do v\u1eady, \u0111\u00f4i khi ch\u1ec9 m\u1ed9t b\u1ea5t c\u1ea9n nh\u1ecf trong ch\u0103m s\u00f3c c\u0169ng l\u00e0m m\u1ea5t kh\u00e1ch h\u00e0ng v\u1ec1 tay \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u00eam v\u00e0o \u0111\u00f3, cho d\u00f9 b\u1ea1n c\u00f3 cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u n\u1eefa th\u00ec c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng m\u1ea5t kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1ea1n c\u00f3 bao gi\u1edd ngh\u0129 \u0111\u1ebfn vi\u1ec7c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ho\u1eb7c ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n? L\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3? N\u1ebfu b\u1ea1n l\u00e0m nh\u01b0 h\u1ecd th\u00ec li\u1ec7u c\u00f3 gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1edf r\u1ed9ng th\u00eam th\u1ecb tr\u01b0\u1eddng<\/a>?<\/p>\n

Gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111\u00e3\u00a0xem x\u00e9t<\/em> vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh sang c\u00e1c khu v\u1ef1c \u0111\u1ecba l\u00fd m\u1edbi nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n c\u0169ng v\u1eady. Th\u1eadm ch\u00ed, khi b\u1ea1n c\u00f2n ch\u01b0a ngh\u0129 \u0111\u1ebfn, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111ang tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n r\u1ed3i.<\/p>\n

\n

Do v\u1eady, vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng\u00a0trong t\u01b0\u01a1ng lai , m\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft ngay b\u00e2y gi\u1edd\u00a0.<\/strong><\/p>\n<\/blockquote>\n

C\u00e1ch th\u1ee9c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng trong B2B<\/strong><\/h2>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 m\u1ee5c ti\u00eau n\u00e0y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh?<\/p>\n

\u0110\u00f3 l\u00e0 b\u0103n kho\u0103n c\u1ee7a kh\u00f4ng \u00edt c\u00e1c doanh nghi\u1ec7p. L\u00fd do \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 kinh ph\u00ed ho\u1eb7c nh\u00e2n s\u1ef1, chuy\u00ean m\u00f4n c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c kh\u00f4ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng B2B<\/a>.<\/p>\n

Tuy nhi\u00ean, \u0111\u1eebng lo l\u1eafng, c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1edbi c\u1ee7a b\u1ea1n c\u0169ng ch\u01b0a l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. V\u1eady, h\u1ecd \u0111ang m\u1edf r\u1ed9ng ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

\"\u0111\u1ecbnh<\/p>\n

>> b\u00e0i vi\u1ebft li\u00ean quan: B\u00e1o c\u00e1o \u2013 Xu h\u01b0\u1edbng v\u00e0 insight kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p B2B 2023<\/a><\/strong><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 m\u1edf r\u1ed9ng kinh doanh B2B<\/strong><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u B2B m\u00e0 ch\u00fang t\u00f4i mu\u1ed1n c\u00e1c doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc \u0111\u00f3 ch\u00ednh l\u00e0 Inbound marketing – m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing (marketing k\u1ef9 thu\u1eadt s\u1ed1) nh\u1eb1m khai th\u00e1c c\u00e1c k\u00eanh Own Media c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing, doanh nghi\u1ec7p n\u00ean t\u1ef1 \u0111\u1ecbnh v\u1ecb<\/a> ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh sau \u0111\u00f3 ph\u00e1t tri\u1ec3n v\u00e0 chia s\u1ebb c\u00e1c n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb h\u01b0\u1edbng \u0111\u1ebfn t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\/ti\u1ec1m n\u0103ng nh\u01b0 c\u00e1c b\u00e0i vi\u1ebft th\u00f4ng tin tr\u00ean website\/internet, c\u00e1c d\u1ea1ng s\u00e1ch tr\u1eafng, e-book, ….<\/p>\n

\"t\u1ea1i<\/p>\n

Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn ng\u00e0nh, l\u0129nh v\u1ef1c ho\u1eb7c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p kinh doanh h\u1ecd s\u1ebd t\u00ecm th\u1ea5y c\u00e1c t\u00e0i nguy\u00ean c\u1ee7a b\u1ea1n v\u00e0 li\u00ean h\u1ec7 v\u1edbi b\u1ea1n \u0111\u1ec3 \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00fap<\/em>. Vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c inbound marketing kh\u00f4ng ch\u1ec9 cung c\u1ea5p cho b\u1ea1n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi m\u00e0 c\u00f2n cung c\u1ea5p gi\u00e1 tr\u1ecb gia t\u0103ng cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/em>, l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd v\u1eabn trung th\u00e0nh v\u1edbi c\u00f4ng ty\/th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 bao nhi\u00eau? N\u1ebfu tr\u00ean m\u00f4i tr\u01b0\u1eddng internet th\u00ec c\u00f3 l\u1ebd l\u00e0 b\u1ea5t c\u1ee9 ai c\u00f3 k\u1ebft n\u1ed1i interet. Khi doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng theo \u0111\u1ecbnh h\u01b0\u1edbng inbound marketing, b\u1ea1n s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh t\u1ea1i nh\u1eefng “n\u01a1i” h\u1ecd hi\u1ec7n di\u1ec7n.<\/p>\n

Ng\u00e0y nay, nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, h\u1ea1 t\u1ea7ng internet, khi doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng online s\u1ebd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u00e1c \u0111\u1ed9ng \u1edf ph\u1ea1m vi v\u00e0 quy m\u00f4 l\u1edbn h\u01a1n r\u1ea5t nh\u1ea5t. \u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh chi ph\u00ed chi tr\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, paid media ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf.<\/p>\n

Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n.<\/a><\/strong><\/p>\n

Marketing B2B \u2013 Chi\u1ebfn l\u01b0\u1ee3c Marketing B2B ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p Vi\u1ec7t<\/a><\/strong><\/p>\n

\"Marketing<\/p>\n

Tri\u1ec3n khai Digital marketing \u0111\u1ed1i v\u1edbi kinh doanh B2B<\/strong><\/h3>\n

\u0110\u1ebfn \u0111\u00e2y, c\u00f3 l\u1ebd r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p b\u0103n kho\u0103ng kh\u00f4ng bi\u1ebft n\u00ean b\u1eaft \u0111\u1ea7u tri\u1ec3n khai v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing B2B<\/a> t\u1eeb \u0111\u00e2u.<\/p>\n

\u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u00f3 2 ph\u01b0\u01a1ng h\u01b0\u1edbng ch\u00ednhn: (1) s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p \u0111\u1ec3 tri\u1ec3n khai nh\u01b0 b\u1ed9 ph\u1eadn marketing, kinh doanh, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ho\u1eb7c (2) t\u00ecm ki\u1ebfm m\u1ed9t s\u1ed1 marketing agency t\u01b0 v\u1ea5n v\u00e0 tri\u1ec3n khai (t\u00ecm ki\u1ebfm c\u00e1c d\u1ecbch v\u1ee5 marketing B2B thu\u00ea ngo\u00e0i). Tuy nhi\u00ean, DTM Consulting c\u0169ng mu\u1ed1n l\u01b0u \u00fd b\u1ea1n m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd v\u00e0 quan tr\u1ecdng \u0111\u00f3 l\u00e0 b\u1ea1n n\u00ean x\u00e2y d\u1ef1ng ngu\u1ed3n l\u1ef1c n\u1ed9i t\u1ea1i m\u1ea1nh tr\u01b0\u1edbc cho d\u00f9 b\u1ea1n ch\u1ecdn ph\u01b0\u01a1ng \u00e1n n\u00e0o. L\u00fd do l\u00e0 v\u00ec n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 c\u00f3 ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 \u0111\u1ee7 n\u0103ng l\u1ef1c \u0111\u1ec3 theo d\u00f5i, ki\u1ec3m so\u00e1t khi thu\u00ea ngo\u00e0i th\u00ec vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing B2B d\u1ec5 d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 ti\u00eau c\u1ef1c ho\u1eb7c \u1ea9n ch\u1ee9a nhi\u1ec1u r\u1ee7i ro. V\u00ed d\u1ee5 nh\u01b0 b\u1ea1n kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u c\u00e1c b\u00ean thu\u00ea ngo\u00e0i \u0111\u00f3 \u0111\u00e3 th\u1ef1c s\u1ef1 tri\u1ec3n khai t\u1ed1t ch\u01b0a, k\u1ebft qu\u1ea3 \u0111em l\u1ea1i v\u1ec1 m\u1eb7t l\u00e2u d\u00e0i ra sao,…<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, chi ph\u00ed thu\u00ea ngo\u00e0i th\u01b0\u1eddng kh\u00f4ng th\u1ea5p, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi \u0111a ph\u1ea7n c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) c\u00f3 ngu\u1ed3n l\u1ef1c, ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf,…<\/p>\n

N\u1ebfu b\u1ea1n c\u00f2n \u0111ang b\u0103n kho\u0103n v\u00e0 ph\u00e2n v\u00e2n trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng marketing s\u1eafp t\u1edbi nh\u1eb1m m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong kinh doanh B2B h\u00e3y \u0110\u1ec2 L\u1ea0I Y\u00caU C\u1ea6U T\u01af V\u1ea4N<\/a><\/strong> cho DTM Consulting ch\u00fang t\u00f4i! Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm ra \u0111\u00e1p \u00e1p trong vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>","protected":false},"excerpt":{"rendered":"

Cho d\u00f9 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n kinh doanh \u0111a qu\u1ed1c gia ho\u1eb7c ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf (SMEs), m\u1edbi kh\u1edfi nghi\u1ec7p, startups trong kinh doanh B2B th\u00ec vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, gia t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u1ea7n thi\u1ebft. Tr\u00ean th\u1ef1c t\u1ebf, khi g\u1eb7p\u00a0 […]<\/p>","protected":false},"author":20,"featured_media":15397,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[699,698],"class_list":["post-15389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-kinh-doanh-b2b","tag-marketing-b2b",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15389"}],"version-history":[{"count":9,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15389\/revisions"}],"predecessor-version":[{"id":15537,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15389\/revisions\/15537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15397"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}