{"id":15358,"date":"2022-10-20T18:08:37","date_gmt":"2022-10-20T11:08:37","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15358"},"modified":"2022-10-20T18:08:37","modified_gmt":"2022-10-20T11:08:37","slug":"danh-gia-thuong-hieu","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/danh-gia-thuong-hieu\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn c\u00e1ch tri\u1ec3n khai \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p>Ng\u00e0y nay, c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 quan tr\u1ecdng h\u01a1n v\u1edbi c\u00e1c doanh nghi\u1ec7p. L\u00fd do l\u00e0 v\u00ec \u0111\u00f4i khi kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u1edfi v\u00ec ni\u1ec1m tin, s\u1ef1 y\u00eau th\u00edch v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 h\u01a1n. \u0110\u1ed3ng th\u1eddi, khi m\u00e0 chi ph\u00ed chi tr\u1ea3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, x\u00fac ti\u1ebfn b\u00e1n ng\u00e0y c\u00e0ng cao, doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng h\u01b0\u1edbng \u0111i b\u1ec1n v\u1eefng, l\u00e2u d\u00e0i &#8211; x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, gia t\u0103ng gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, DTM Consulting ch\u00fang t\u00f4i g\u1eb7p g\u1ee1 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng ho\u1eb7c n\u00e2ng cao <a href=\"https:\/\/dtmconsulting.vn\/en\/gia-tri-thuong-hieu-la-gi-lam-the-nao-de-dinh-gia-thuong-hieu\/\">gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand value)<\/a> th\u01b0\u1eddng r\u1ea5t b\u1ed1i r\u1ed1i khi kh\u00f4ng bi\u1ebft n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u ho\u1eb7c h\u1ecd nh\u1eadn th\u1ea5y c\u00e0n c\u00f3 m\u1ed9t d\u1ef1 \u00e1n kh\u1ea3o s\u00e1t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i nh\u01b0ng c\u0169ng kh\u00f4ng bi\u1ebft c\u00e1ch tri\u1ec3n khai. Ch\u00ednh v\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i mu\u1ed1n chia s\u1ebb k\u1ef9 h\u01a1n v\u1edbi b\u1ea1n c\u00e1ch tri\u1ec3n khai d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u\/kh\u1ea3o s\u00e1t \u0111\u00e1nh gi\u00e1\/\u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<h2>\u0110\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u (brand valuation) l\u00e0 g\u00ec?<\/h2>\n<p>\u0110\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u th\u00edch h\u1ee3p \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh (nh\u01b0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u) v\u00e0 phi t\u00e0i ch\u00ednh (t\u1ee9c l\u00e0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u).<\/p>\n<p>\u0110\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng kh\u00e1i ni\u1ec7m li\u00ean k\u1ebft b\u1ed5 sung cho nhau. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u1edbi h\u1ea1n h\u1ea1n ch\u1ebf h\u01a1n v\u00e0 ch\u1ec9 t\u00ednh \u0111\u1ebfn y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh. \u0110\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u01b0\u1edbc \u0111o th\u00edch h\u1ee3p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 k\u1ebft h\u1ee3p c\u1ea3 y\u1ebfu t\u1ed1 ti\u1ec1n t\u1ec7 v\u00e0 phi ti\u1ec1n t\u1ec7.<\/p>\n<h2>H\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c c\u00f4ng th\u1ee9c \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 tr\u01b0\u1eddng h\u1ee3p th\u1ef1c ti\u1ec5n. L\u00fd do l\u00e0 v\u00ec m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ty l\u00e0 duy nh\u1ea5t v\u00e0 c\u00f3 nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c th\u00f9 ri\u00eang. Do v\u1eady, ch\u1ee7 doanh nghi\u1ec7p, ban l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p n\u00ean thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t khu \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u ri\u00eang v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c, t\u00ecnh h\u00ecnh th\u1ef1c ti\u1ec5n c\u1ee7a doanh nghi\u1ec7p m\u00ecnh. Tuy nhi\u00ean, doanh nghi\u1ec7p n\u00ean l\u00e0m nh\u01b0 th\u1ebf n\u00e0o? B\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? C\u00e2u\u00a0 tr\u1ea3 l\u1eddi s\u1ebd n\u1eb1m trong ph\u1ea7n ti\u1ebfp theo d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h3>Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n<p>Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p n\u00ean xem x\u00e9t v\u00e0 c\u00e2n nh\u1eafc tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng v\u00e0 thi\u1ebft y\u1ebfu d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<ul>\n<li>M\u1ecdi ng\u01b0\u1eddi c\u00f3 nh\u1eadn th\u1ee9c\/quan \u0111i\u1ec3m\/th\u00e1i \u0111\u1ed9 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p?<\/li>\n<li>Nh\u1eefng nh\u1eadn th\u1ee9c\/quan \u0111i\u1ec3m \u0111\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn kh\u1ea3 n\u0103ng h\u1ecd t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u?<\/li>\n<li>D\u1ef1 ki\u1ebfn nh\u1eefng h\u00e0nh \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai trong t\u01b0\u01a1ng lai:\n<ul>\n<li>Tri\u1ec3n khai nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 thay \u0111\u1ed5i\/c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c\/th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li>Ch\u1ee7 \u0111\u1ed9ng tri\u1ec3n khai nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n t\u1ea3i gi\u00e1 tr\u1ecb, k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua h\u00e0nh v\u00e0 c\u00f3 nh\u1eefng quan \u0111i\u1ec3m t\u00edch c\u1ef1c c\u1ee5 th\u1ec3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div id=\"attachment_7333\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-7333\" class=\"wp-image-7333\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-300x169.jpg\" alt=\"C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"500\" height=\"281\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-300x169.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-768x432.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-1024x576.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-600x338.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-260x146.jpg 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand-133x75.jpg 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/08\/building-brand.jpg 1200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-7333\" class=\"wp-caption-text\">C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p><\/div>\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 danh ti\u1ebfng t\u00edch c\u1ef1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 khai th\u00e1c nh\u1eefng gi\u00e1 tr\u1ecb l\u1ee3i \u00edch t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u00ec khi \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 <a href=\"https:\/\/dtmconsulting.vn\/en\/brand-equity-management-system-he-thong-quan-tri-tai-san-thuong-hieu\/\">t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u (brand equity)<\/a>.\u00a0 T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/building-brand-101-xay-dung-thuong-hieu-co-ban\/\">branding<\/a> nh\u1eb1m m\u00f4 t\u1ea3 quy m\u00f4 t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. Theo Keller (1993) \u0111\u1ecbnh ngh\u0129a t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng l\u00e0 &#8220;t\u00e1c \u0111\u1ed9ng kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi ph\u1ea3n \u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng marketing th\u01b0\u01a1ng hi\u1ec7u&#8221;. Theo \u0111\u1ecbnh ngh\u0129a n\u00e0y, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c cho l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c &#8216;n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3n \u1ee9ng c\u00f3 l\u1ee3i h\u01a1n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, khuy\u1ebfn m\u00e3i ho\u1eb7c c\u00e1c \u0111i\u1ec3m ph\u00e2n ph\u1ed1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00f9ng m\u1ed9t y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c g\u00e1n cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u (v\u00f4 danh).<\/p>\n<h3>X\u00e1c \u0111\u1ecbnh ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng (metric)<\/h3>\n<p>Th\u00f4ng th\u01b0\u1eddng, khi tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh l\u01b0\u1ee3ng th\u00f4ng qua c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 v\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t hay kh\u00f4ng. Th\u00f4ng th\u01b0\u1eddng, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng m\u1ee5c ti\u00eau thi\u1ebft y\u1ebfu nh\u1ea5t:<\/p>\n<ul>\n<li aria-level=\"1\">Nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: M\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p\/s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eefng g\u00ec doanh nghi\u1ec7p l\u00e0m v\u1edbi c\u00f4ng ch\u00fang<\/li>\n<li aria-level=\"1\">C\u1ea3m x\u00fac th\u01b0\u01a1ng hi\u1ec7u: C\u1ea3m x\u00fac m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li aria-level=\"1\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: Gi\u00e1 tr\u1ecb b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c (ho\u1eb7c m\u1ea5t \u0111i) do k\u1ebft n\u1ed1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n<p>B\u00e0i vi\u1ebft li\u00ean quan: <a href=\"https:\/\/dtmconsulting.vn\/en\/building-brand-101-xay-dung-thuong-hieu-co-ban\/\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u01a1 b\u1ea3n<\/a><\/p>\n<h3>Tri\u1ec3n khai nghi\u00ean c\u1ee9u, ph\u1ecfng v\u1ea5n n\u1ed9i b\u1ed9<\/h3>\n<p>N\u1ebfu s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng danh ti\u1ebfng nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec c\u00f3 l\u1ebd b\u1ea1n n\u00ean nghi\u00ean c\u1ee9u m\u1ed9t ch\u00fat v\u1ec1 g\u00f3c nh\u00ecn c\u1ee7a n\u1ed9i b\u1ed9 doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn \u0111\u1ec3 nghi\u00ean c\u1ee9u \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n, ph\u1ecfng v\u1ea5n nh\u00f3m, <a href=\"https:\/\/dtmconsulting.vn\/en\/dich-vu-khao-sat-thi-truong-va-khach-hang\/\">kh\u1ea3o s\u00e1t<\/a>,&#8230; v\u1edbi nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd, nh\u00e2n vi\u00ean,.. c\u00f3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec3m m\u00e0 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u1ec1 quan \u0111i\u1ec3m, h\u00ecnh \u1ea3nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean k\u1ef9 thu\u1eadt, nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch qu\u1ea3n l\u00fd website, fanpage,&#8230;.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u n\u1ed9i b\u1ed9 n\u00e0y c\u0169ng \u0111em l\u1ea1i l\u1ee3i \u00edch trong vi\u1ec7c thu h\u00fat s\u1ef1 quan t\u00e2m, ch\u00fa \u00fd c\u1ee7a nh\u00e2n vi\u00ean v\u1ec1 vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/su-khac-biet-giua-nghien-cuu-dinh-tinh-va-nghien-cuu-dinh-luong\/\">S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/a><\/p>\n<h3>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/h3>\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a c\u00e1c d\u1ef1 \u00e1n \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng qua nh\u1eefng \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin nh\u01b0 kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 ra sao v\u1ec1 doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u, m\u1ed1i quan h\u1ec7\/li\u00ean h\u1ec7 c\u1ea3m x\u00fac gi\u1eefa doanh nghi\u1ec7p\/th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng,&#8230;.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng c\u00f9ng v\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c c\u00e2u h\u1ecfi ngay. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t sao l\u1ea7m v\u00f4 c\u00f9ng nghi\u00eam tr\u1ecdng.<\/p>\n<ul>\n<li>B\u1ea1n l\u1ea5y \u0111\u00e2u ra nh\u1eefng c\u00e2u h\u1ecfi khi kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng? Do nh\u00f3m\/c\u00e1 nh\u00e2n b\u1ea1n t\u1ef1 suy di\u1ec5n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 li\u1ec7t k\u00ea ra? Do nh\u00f3m t\u1ef1 t\u00ecm hi\u1ec3u v\u00e0 th\u1ed1ng k\u00ea ra?<\/li>\n<li>B\u1ea1n c\u00f3 ch\u1eafc l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi b\u1ea1n h\u1ecfi kh\u00e1ch h\u00e0ng \u0111\u00e3 hi\u1ec3u? \u0110\u00e3 th\u1ef1c s\u1ef1 kh\u00e1ch quan? \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ea7n?<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>Nh\u01b0 v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y c\u00f3 r\u1ea5t nhi\u1ec1u nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u00e0 v\u01b0\u1edbng m\u1eafc \u1edf \u0111\u00e2y. L\u00fd do l\u00e0 v\u00ec c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 ho\u1eb7c \u0111ang ti\u1ebfn h\u00e0ng sai ph\u01b0\u01a1ng ph\u00e1p\/k\u1ef9 thu\u1eadt.<\/p>\n<p>C\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e2u h\u1ecfi trong b\u1ea3ng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c kh\u00e1ch quan, ch\u00ednh x\u00e1c nh\u1ea5t ch\u00ednh l\u00e0 khai th\u00e1c tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ef1 suy di\u1ec5n d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6691 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Personal-Brandin-300x188.jpg\" alt=\"\" width=\"300\" height=\"188\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Personal-Brandin-300x188.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Personal-Brandin-768x480.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Personal-Brandin-1024x640.jpg 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Personal-Brandin-600x375.jpg 600w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Personal-Brandin-234x146.jpg 234w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Personal-Brandin-50x31.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2019\/07\/Personal-Brandin-120x75.jpg 120w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/188;\" \/><\/p>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, h\u00e3y ti\u1ebfn h\u00e0nh tri\u1ec3n khai <a href=\"https:\/\/dtmconsulting.vn\/en\/nghien-cuu-dinh-tinh\/\">nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/a> nh\u01b0 ph\u1ecfng v\u1ea5n c\u00e1 nh\u00e2n, th\u1ea3o lu\u1eadn nh\u00f3m. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t tr\u00ean di\u1ec7n r\u1ed9ng. T\u1eeb c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, th\u1ea3o lu\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng b\u1ea1n s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u1edbi m\u00e0 b\u1ea1n\/doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng h\u1ec1 bi\u1ebft \u0111\u1ebfn tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c tr\u00e1i ng\u01b0\u1ee3c ho\u00e0n to\u00e0n v\u1edbi suy di\u1ec5n ban \u0111\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n<p>V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng nh\u01b0:<\/p>\n<ul>\n<li aria-level=\"1\">B\u1ea1n c\u00f3 nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng?<\/li>\n<li aria-level=\"1\">N\u1ebfu v\u1eady, b\u1ea1n th\u1ea5y h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<li aria-level=\"1\">N\u1ebfu kh\u00f4ng, b\u1ea1n tin c\u00f4ng ty n\u00e0y l\u00e0m \u0111\u01b0\u1ee3c g\u00ec, n\u1ebfu kh\u00f4ng?<\/li>\n<li aria-level=\"1\">Logo n\u00e0y g\u1ee3i l\u00ean nh\u1eefng c\u1ea3m x\u00fac g\u00ec trong b\u1ea1n?<\/li>\n<li aria-level=\"1\">B\u1ea1n c\u00f3 th\u1ec3 suy lu\u1eadn g\u00ec v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00f4ng ty n\u00e0y t\u1eeb h\u00ecnh th\u1ee9c v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a qu\u1ea3ng c\u00e1o n\u00e0y?<\/li>\n<\/ul>\n<p>Sau khi \u0111\u00e3 c\u00f3 c\u00e1c d\u1eef li\u1ec7u, th\u00f4ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng tr\u00ean di\u1ec7n r\u1ed9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n<p>B\u00e0i vi\u1ebft: <a href=\"https:\/\/dtmconsulting.vn\/en\/phuong-phap-khao-sat\/\">Ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t trong nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u2013 C\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n<\/a><\/p>\n<h3>X\u1eed l\u00fd v\u00e0 <a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/\">ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a> thu \u0111\u01b0\u1ee3c<\/h3>\n<p>Sau khi c\u00f3 d\u1eef li\u1ec7u \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi m\u1eb7t b\u1eb1ng chung tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,&#8230;.<\/p>\n<p>T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c xem h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ch\u01b0a, c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec,&#8230;.<\/p>\n<p>L\u01b0u \u00fd: Tr\u01b0\u1edbc \u0111\u00f3, m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u c\u0169ng nh\u01b0 c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u1ea3i r\u00f5 r\u00e0ng, chi ti\u1ebft v\u00e0 th\u1ed1ng nh\u1ea5t. N\u1ebfu b\u1ea1n ch\u01b0a r\u00f5 r\u00e0ng v\u1ec1 \u0111\u00edch \u0111\u1ebfn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n tri\u1ec3n khai t\u1eeb b\u00e2y gi\u1edd. Ho\u1eb7c khi b\u1ea1n x\u00e1c \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh l\u00e0 c\u1ea7n thi\u1ebft. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh r\u1ea5t m\u1ea1nh nh\u01b0ng mu\u1ed1n x\u00e2y d\u1ef1ng th\u00eam gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n ho\u1eb7c th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\u00a0<i><\/i><\/p>\n<p>Th\u1ef1c hi\u1ec7n nh\u1eefng thay \u0111\u1ed5i n\u00e0y v\u00e0 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c, nh\u01b0ng n\u1ebfu b\u1ea1n \u0111\u01b0a \u0111i\u1ec1u n\u00e0y v\u00e0o th\u00f3i quen h\u00e0ng n\u0103m c\u1ee7a m\u00ecnh, s\u1ebd kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/chien-luoc-khai-thac-phan-tich-du-lieu-trong-doanh-nghiep-tai-viet-nam\/\">Chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c, ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam<\/a><\/p>\n<h2><strong>Nh\u1eefng h\u00e0nh \u0111\u1ed9ng n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h2>\n<p>M\u1eb7c d\u00f9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u00f4 h\u00ecnh, n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng nh\u01b0ng doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m, \u0111i\u1ec3m ch\u1ea1m h\u1eefu h\u00ecnh \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng v\u00e0 d\u1ec5 d\u00e0ng ghi nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u1ea7n \u0111\u01b0\u1ee3c duy tr\u00ec th\u01b0\u1eddng xuy\u00ean v\u00e0 nh\u1ea5t qu\u00e1n theo th\u1eddi gian nh\u1eb1m duy tr\u00ec, gia t\u0103ng v\u1ecb th\u1ebf, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Do \u0111\u1ecbnh ngh\u0129a marketing v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn c\u00e1c m\u1ed1i li\u00ean h\u1ec7 v\u00e0 nh\u1eadn th\u1ee9c t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, n\u00ean c\u00f3 m\u1ed9t h\u1ec7 qu\u1ea3 r\u00f5 r\u00e0ng &#8211; b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng nh\u1eadn th\u1ee9c \u0111\u00f3, d\u00f9 l\u00e0 \u00fd th\u1ee9c hay ti\u1ec1m th\u1ee9c, \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Trong kinh doanh, marketing th\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00e1c nh\u00e0 kinh doanh, marketing th\u01b0\u1eddng t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng m\u00e0 ch\u00fang ta th\u01b0\u1eddng th\u1ea5y nh\u01b0:<\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o<\/li>\n<li>X\u00fac ti\u1ebfn b\u00e1n<\/li>\n<li>T\u00e0i tr\u1ee3<\/li>\n<li>Ph\u00e2n ph\u1ed1i<\/li>\n<li>\u0110\u1ecbnh gi\u00e1<\/li>\n<li>\u0110\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m, thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n tr\u00ean bao b\u00ec,&#8230;<\/li>\n<li>Ph\u00e1t tri\u1ec3n, c\u1ea3i ti\u1ebfn, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c v\u1ec1 nh\u00e3n hi\u1ec7u\/doanh nghi\u1ec7p theo ch\u1ee7 \u0111\u00edch. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi m\u1ed7i m\u1ed9t ng\u00e0nh ngh\u1ec1, doanh nghi\u1ec7p, b\u1ed1i c\u1ea3nh th\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00f3 t\u1ea7m quan tr\u1ecdng kh\u00e1c nhau.<\/p>\n<h2>S\u1ef1 k\u1ebft lu\u1eadn<\/h2>\n<p>Cu\u1ed1i c\u00f9ng, c\u00e1c th\u1ef1c h\u00e0nh l\u00fd t\u01b0\u1edfng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u t\u00edch h\u1ee3p c\u00e1c \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c di\u1ec5n ra th\u01b0\u1eddng xuy\u00ean. X\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u00e2u d\u00e0i \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, ngo\u00e0i vi\u1ec7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y b\u1ea1n v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd ti\u1ebfp t\u1ee5c trung th\u00e0nh v\u1edbi b\u1ea1n. Bi\u1ebft \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cho ph\u00e9p b\u1ea1n t\u1ed1i \u0111a h\u00f3a s\u1ee9c m\u1ea1nh v\u00e0 ti\u1ec1m n\u0103ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng khan hi\u1ebfm, ngay c\u1ea3 khi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u00f3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang m\u1ee9c \u00fd ngh\u0129a c\u1ee7a t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u1ee7a h\u1ecd.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang b\u0103n kho\u0103n khi c\u1ea7n \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y <a href=\"https:\/\/dtmconsulting.vn\/en\/lien-he\/\">li\u00ean h\u1ec7 DTM Consulting<\/a> \u0111\u1ec3 ch\u00fang t\u00f4i t\u01b0 v\u1ea5n, h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1ef1 tri\u1ec3n khai cho tr\u01b0\u1eddng h\u1ee3p th\u1ef1c ti\u1ec5n c\u1ee7a b\u1ea1n. Do m\u1ed7i doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c th\u00f9 ri\u00eang. \u0110\u1ed3ng th\u1eddi, n\u1ebfu \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n kh\u00f4ng s\u1eb5n s\u00e0ng, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 tri\u1ec3n khai \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra t\u01b0 v\u1ea5n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n.<\/p>\n<p><strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-nghien-cuu-thi-truong\/\">T\u01af V\u1ea4N, H\u01af\u1edaNG D\u1eaaN TRI\u1ec2N KHAI NGHI\u00caN C\u1ee8U TH\u1eca TR\u01af\u1edcNG<\/a><\/strong>\u00a0t\u1eeb chuy\u00ean gia t\u1ea1i DTM Consulting.<\/p>\n<p><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-nghien-cuu-thi-truong\/\"><img decoding=\"async\" class=\"aligncenter wp-image-15321 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-300x169.png\" data-sizes=\"(max-width: 600px) 100vw, 600px\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-300x169.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1024x576.png 1024w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-768x432.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1536x864.png 1536w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-260x146.png 260w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-50x28.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-133x75.png 133w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang-1200x675.png 1200w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/10\/TU-VAN-va-HUONG-DAN-TRIEN-KHAI-nghien-cuu-thi-truong-khach-hang.png 1920w\" alt=\"T\u01af V\u1ea4N v\u00e0 H\u01af\u1edaNG D\u1eaaN, TRI\u1ec2N KHAI nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"338\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/338;\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 quan tr\u1ecdng h\u01a1n v\u1edbi c\u00e1c doanh nghi\u1ec7p. L\u00fd do l\u00e0 v\u00ec \u0111\u00f4i khi kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u1edfi v\u00ec ni\u1ec1m tin, s\u1ef1 y\u00eau th\u00edch v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 h\u01a1n. \u0110\u1ed3ng th\u1eddi, khi m\u00e0 chi [&hellip;]<\/p>","protected":false},"author":20,"featured_media":15363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[647,644,697],"class_list":["post-15358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-branding","tag-chien-luoc-marketing","tag-khao-sat",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15358"}],"version-history":[{"count":5,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15358\/revisions"}],"predecessor-version":[{"id":15364,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15358\/revisions\/15364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15363"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}