{"id":15180,"date":"2022-10-08T10:17:05","date_gmt":"2022-10-08T03:17:05","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15180"},"modified":"2023-05-24T10:42:41","modified_gmt":"2023-05-24T03:42:41","slug":"marketing-cho-benh-vien-phong-kham-trong-nganh-y-te-duoc-pham","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/marketing-cho-benh-vien-phong-kham-trong-nganh-y-te-duoc-pham\/","title":{"rendered":"Top 3 c\u00e1ch marketing gi\u00fap t\u0103ng doanh s\u1ed1 cho b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m trong ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m"},"content":{"rendered":"

Ng\u00e0y nay, xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n chuy\u1ec3n \u0111\u1ed5i sang n\u1ec1n t\u1ea3ng internet m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd. Ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i xu th\u1ebf \u0111\u00f3. Trong khi \u0111\u00f3, tr\u00ean th\u1ef1c t\u1ebf, ph\u1ea7n l\u1edbn c\u00e1c ch\u1ee7 ph\u00f2ng kh\u00e1m xu\u1ea5t th\u00e2n t\u1eeb ng\u01b0\u1eddi l\u00e0m chuy\u00ean m\u00f4n nh\u01b0 d\u01b0\u1ee3c s\u0129, b\u00e1c s\u0129,… M\u1eb7c d\u00f9 h\u1ecd c\u00f3 chuy\u00ean m\u00f4n nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft c\u00e1ch marketing hi\u1ec7u qu\u1ea3, gi\u00fap t\u0103ng doanh thu <\/span>cho b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m<\/span>,… \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

Nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c th\u1ef1c t\u1ebf tr\u00ean, trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting \u0111\u01b0a ra 3 c\u00e1ch <\/span>marketing<\/b> gi\u00fap t\u0103ng doanh s\u1ed1 cho b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng.<\/span><\/p>\n

\u0110\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean, x\u00e2y d\u1ef1ng quy tr\u00ecnh chuy\u00ean nghi\u1ec7p<\/b><\/h2>\n

M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng trong b\u1ea5t c\u1ee9 m\u1ed9t b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m n\u00e0o \u0111\u00f3 ch\u00ednh l\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m l\u00e2u n\u0103m, chuy\u00ean m\u00f4n s\u00e2u v\u1ec1 y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m. V\u1eady n\u00ean, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean m\u00e0 doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t v\u00e0 c\u00f3 th\u1ec3 n\u00ean \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p v\u1edbi chuy\u00ean m\u00f4n cao. B\u1edfi ch\u00ednh h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1ebd gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

\"marketing<\/p>\n

Trong \u0111\u00f3, kh\u00f4ng th\u1ec3 kh\u00f4ng n\u00f3i \u0111\u1ebfn quy tr\u00ecnh th\u1ef1c hi\u1ec7n, tri\u1ec3n khai c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n ph\u1ea3i chuy\u00ean nghi\u1ec7p h\u00f3a, t\u1ed1i \u01b0u h\u00f3a. M\u1ed9t doanh nghi\u1ec7p c\u00f3 quy tr\u00ecnh cung c\u1ea5p d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, k\u1ecbp th\u1eddi s\u1ebd mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u01b0 t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u0103ng s\u1ed1 l\u01b0\u1ee3ng b\u1ec7nh nh\u00e2n, kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00f3n ti\u1ebfp, x\u1eed l\u00fd h\u00e0ng ng\u00e0y,… T\u1eeb \u0111\u00f3, gia t\u0103ng doanh thu cho doanh nghi\u1ec7p.<\/span><\/p>\n

Gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng? \u0110\u00e2y lu\u00f4n l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi kh\u00f3 m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi cho m\u00ecnh.<\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, ph\u00e1t tri\u1ec3n <\/span>chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/a> l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch s\u1ebd gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi tr\u00ean. Trong chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (CJM), <\/span>ch\u00e2n dung kh\u00e1ch h\u00e0ng (persona)<\/span><\/a>, \u0111i\u1ec3m \u0111au (pain point), \u0111i\u1ec3m ch\u1ea1m (touch point),… th\u1eadm ch\u00ed l\u00e0 <\/span>insight kh\u00e1ch h\u00e0ng<\/span><\/a>. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing d\u1ec5 s\u1eed d\u1ee5ng m\u00e0 b\u1ea5t c\u1ee9 ai c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c.\u00a0<\/span><\/p>\n

\"marketing<\/p>\n

M\u1eb7t kh\u00e1c,<\/span> \u201cs\u1ef1 h\u00e0i l\u00f2ng\u201d v\u00e0 \u201ch\u1ea1nh ph\u00fac\u201d<\/b> l\u00e0 hai y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o v\u00e0 s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Qua \u0111\u00f3 gi\u00fap <\/span>t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/span><\/a> v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng tham gia v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing truy\u1ec1n mi\u1ec7ng, gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi cho doanh nghi\u1ec7p ho\u1eb7c tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p.<\/span><\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Theo th\u1ed1ng k\u00ea t\u1eeb Hubspot, chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi lu\u00f4n cao h\u01a1n so v\u1edbi vi\u1ec7c <\/span>gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/span><\/a> hi\u1ec7n t\u1ea1i. X\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1eef ch\u00e2n v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng n\u00ean d\u1ef1a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a ri\u00eang doanh nghi\u1ec7p nh\u01b0 DTM Consulting \u0111\u00e3 chia s\u1ebb \u1edf b\u00ean tr\u00ean.\u00a0<\/span><\/p>\n

Khi kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m gi\u1eef ch\u00e2n hay ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111\u01b0a ra h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng l\u1eb7p l\u1ea1i tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. T\u1eeb \u0111\u00f3 d\u1eabn t\u1edbi vi\u1ec7c t\u0103ng l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/span><\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean t\u1ee5c li\u00ean l\u1ea1c ho\u1eb7c gi\u1eef m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 h\u1ecd \u0111\u1ea3m b\u1ea3o h\u1ecd h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ch\u00ednh s\u00e1ch h\u1eadu m\u00e3i, tri \u00e2n kh\u00e1ch h\u00e0ng,….Doanh nghi\u1ec7p c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi h\u1ecd qua email, cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1ed9c quy\u1ec1n d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng \u0111i\u1ec7n tho\u1ea1i.<\/span><\/p>\n

\"marketing<\/p>\n

V\u00ed d\u1ee5, khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng\u00a0 ho\u00e0n th\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t ho\u1eb7c b\u1ea3ng c\u00e2u h\u1ecfi xin \u00fd ki\u1ebfn (c\u00f3 th\u1ec3 l\u00e0 online ho\u1eb7c offline) \u0111\u1ec3 doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft th\u00eam v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 qua \u0111\u00f3 b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ed9c quy\u1ec1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng digital c\u1ee7a b\u1ea1n d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. C\u00f3 th\u1ec3 l\u00e0 m\u1ed9t bu\u1ed5i workshop v\u1ec1 b\u1ec7nh l\u00fd –\u00a0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi d\u00e0nh cho b\u1ec7nh nh\u00e2n ho\u1eb7c kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc th\u00eam c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn b\u00e1n nh\u01b0 b\u00e1n th\u00eam ho\u1eb7c b\u00e1n k\u00e8m c\u1ee7a doanh nghi\u1ec7p s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p v\u00ec h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed1i quan h\u1ec7 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m s\u1eb5n c\u00f3.\u00a0<\/span><\/p>\n

K\u1ebft lu\u1eadn<\/b><\/h2>\n

T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf n\u1eb1m trong chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n.\u00a0<\/span><\/p>\n

Ngo\u00e0i ra, mu\u1ed1n \u0111\u1eb7t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh d\u00e0i h\u1ea1n, DTM Consulting c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n <\/span>ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c c\u1ee7a team marketing b\u00ean trong doanh nghi\u1ec7p<\/strong><\/span><\/a>. C\u1ea7n \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean marketing hi\u1ec3u bi\u1ebft v\u00e0 k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu cho c\u00e1c marketer v\u1ec1 insights kh\u00e1ch h\u00e0ng v\u00e0 chuy\u1ec3n h\u00f3a s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 insights kh\u00e1ch h\u00e0ng v\u00e0o ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 h\u01a1n. <\/span>DTM Consulting<\/span><\/a> r\u1ea5t vui khi \u0111\u01b0\u1ee3c chia s\u1ebb, t\u01b0 v\u1ea5n cho b\u1ea1n v\u1ec1 c\u00e1ch marketing cho b\u1ec7nh vi\u1ec7n, ph\u00f2ng kh\u00e1m c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Ng\u00e0y nay, xu h\u01b0\u1edbng h\u00e0nh vi ti\u00eau d\u00f9ng \u0111ang d\u1ea7n chuy\u1ec3n \u0111\u1ed5i sang n\u1ec1n t\u1ea3ng internet m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd. Ng\u00e0nh y t\u1ebf, d\u01b0\u1ee3c ph\u1ea9m c\u0169ng kh\u00f4ng n\u1eb1m ngo\u00e0i xu th\u1ebf \u0111\u00f3. Trong khi \u0111\u00f3, tr\u00ean th\u1ef1c t\u1ebf, ph\u1ea7n l\u1edbn c\u00e1c ch\u1ee7 ph\u00f2ng kh\u00e1m xu\u1ea5t th\u00e2n t\u1eeb ng\u01b0\u1eddi l\u00e0m chuy\u00ean m\u00f4n nh\u01b0 d\u01b0\u1ee3c s\u0129, b\u00e1c […]<\/p>","protected":false},"author":4,"featured_media":15181,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[686],"class_list":["post-15180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-y-te",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15180"}],"version-history":[{"count":4,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15180\/revisions"}],"predecessor-version":[{"id":15278,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15180\/revisions\/15278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15181"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}