{"id":15158,"date":"2022-09-20T11:29:51","date_gmt":"2022-09-20T04:29:51","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15158"},"modified":"2022-10-18T09:50:31","modified_gmt":"2022-10-18T02:50:31","slug":"insight-khach-hang-nganh-my-pham-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/insight-khach-hang-nganh-my-pham-tai-viet-nam\/","title":{"rendered":"Insight kh\u00e1ch h\u00e0ng ng\u00e0nh m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 nhi\u1ec1u b\u01b0\u1edbc chuy\u1ec3n bi\u1ebfn m\u1edbi. Thay v\u00ec ch\u1ec9 ph\u00e1t tri\u1ec3n v\u00e0 ti\u00eau th\u1ee5 nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m nh\u1eadp ngo\u1ea1i. Ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 v\u00e0 \u0111ang d\u1ea7n quan t\u00e2m \u0111\u1ebfn m\u1ef9 ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c Vi\u1ec7t Nam.<\/span><\/p>\n

Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam v\u1eabn ch\u01b0a t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c <\/span>insight<\/span><\/a> v\u00e0 th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh gi\u00fap n\u00e2ng cao l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/span><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1<\/span> insight kh\u00e1ch h\u00e0ng<\/span><\/a> ti\u1ec1m n\u0103ng ng\u00e0nh m\u1ef9 ph\u1ea9m<\/span><\/p>\n

Gia t\u0103ng nhu c\u1ea7u tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m<\/b><\/h2>\n

C\u00e1c s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m \u0111\u00e3 tr\u1edf th\u00e0nh h\u00e0ng h\u00f3a thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng v\u00ec ch\u00fang c\u00f3 th\u1ec3 n\u00e2ng cao v\u1ebb ngo\u00e0i t\u1ed5ng th\u1ec3 c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c hi\u1ec7n c\u00e1c <\/span>chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/a> s\u1ed1, chu\u1ea9n b\u1ecb c\u00e1c qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c v\u00e0 n\u1ed7 l\u1ef1c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i, \u0111i\u1ec1u n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y nhu c\u1ea7u s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

\"Insight<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 s\u1ef1 th\u00e2m nh\u1eadp internet ng\u00e0y c\u00e0ng t\u0103ng thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span> D\u1eabn \u0111\u1ebfn nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m v\u00e0 l\u00e0m \u0111\u1eb9p c\u1ee7a \u0111\u00e0n \u00f4ng v\u00e0 ph\u1ee5 n\u1eef \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i, s\u1eafc t\u1ed9c \u0111ang thay \u0111\u1ed5i, nhu c\u1ea7u tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m \u0111\u01b0\u1ee3c gia t\u0103ng.<\/span><\/p>\n

V\u00ed d\u1ee5, theo b\u00e1o c\u00e1o xu h\u01b0\u1edbng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Jungle Scout (2021). H\u01a1n 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c giao d\u1ecbch mua h\u00e0ng tr\u1ef1c tuy\u1ebfn trong v\u00f2ng m\u1ed9t tu\u1ea7n, h\u01a1n 65% ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn mong \u0111\u1ee3i giao h\u00e0ng mi\u1ec5n ph\u00ed cho t\u1ea5t c\u1ea3 c\u00e1c giao d\u1ecbch mua v\u00e0 h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u1eb7p l\u1ea1i n\u1ebfu h\u1ecd c\u00f3 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi.<\/span><\/p>\n

>> \u0110\u1ecdc th\u00eam:\u00a0 <\/span>Chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 b\u1ea5t c\u1ee9 Spa, Th\u1ea9m m\u1ef9 vi\u1ec7n n\u00e0o c\u0169ng c\u1ea7n bi\u1ebft<\/span><\/a><\/p>\n

D\u01b0\u1ee3c m\u1ef9 ph\u1ea9m tr\u1edf th\u00e0nh xu h\u01b0\u1edbng ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean s\u1eed d\u1ee5ng<\/b><\/h2>\n

D\u01b0\u1ee3c m\u1ef9 ph\u1ea9m l\u00e0 c\u00e1c lo\u1ea1i m\u1ef9 ph\u1ea9m c\u00f3 ch\u1ee9a c\u00e1c th\u00e0nh ph\u1ea7n ho\u1ea1t t\u00ednh sinh h\u1ecdc \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi l\u1ee3i \u00edch y t\u1ebf c\u1ee7a ch\u00fang. S\u1ef1 gia t\u0103ng t\u1ef7 l\u1ec7 r\u1ed1i lo\u1ea1n da tr\u00ean th\u1ebf gi\u1edbi v\u00e0 khuynh h\u01b0\u1edbng c\u1ee7a c\u00e1c b\u00e1c s\u0129 da li\u1ec5u k\u00ea \u0111\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y so v\u1edbi c\u00e1c ph\u01b0\u01a1ng th\u1ee9c \u0111i\u1ec1u tr\u1ecb kh\u00e1c l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0y ng\u00e0y c\u00e0ng t\u0103ng.\u00a0<\/span><\/p>\n

Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a MDPI c\u00f4ng b\u1ed1 v\u00e0o n\u0103m 2022, c\u00e1c \u0111\u01a1n thu\u1ed1c \u0111i\u1ec1u tr\u1ecb m\u1ef9 ph\u1ea9m chi\u1ebfm h\u01a1n 40%\u00a0 t\u1ed5ng s\u1ed1 \u0111\u01a1n thu\u1ed1c tr\u00ean to\u00e0n c\u1ea7u.\u00a0<\/span><\/p>\n

Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng m\u1ef9 ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1eeb thi\u00ean nhi\u00ean, th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng\u00a0<\/b><\/h2>\n

C\u00e1c s\u1ea3n ph\u1ea9m m\u1ef9 ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c t\u1ef1 nhi\u00ean \u0111ang ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn tr\u00ean to\u00e0n c\u1ea7u do t\u00ednh ch\u1ea5t an to\u00e0n v\u00e0 kh\u00f4ng \u0111\u1ed9c h\u1ea1i c\u1ee7a ch\u00fang.\u00a0<\/span><\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ea7n c\u00f3 \u00fd th\u1ee9c h\u01a1n v\u1ec1 nh\u1eefng g\u00ec h\u1ecd \u0111\u01b0a v\u00e0o b\u00ean trong v\u00e0 ngo\u00e0i c\u01a1 th\u1ec3 c\u1ee7a h\u1ecd, v\u00e0 quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng c\u1ee7a vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

\"Insight<\/p>\n

Nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng trong th\u1eddi gian g\u1ea7n, do nh\u1eadn th\u1ee9c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a ng\u01b0\u1eddi d\u00e2n ng\u00e0y c\u00e0ng cao. <\/span>Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c l\u00e0m b\u1eb1ng c\u00e1c th\u00e0nh ph\u1ea7n t\u1ed1t cho s\u1ee9c kh\u1ecfe h\u01a1n v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho bao b\u00ec th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

\u0110\u1ecdc th\u00eam: <\/span>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh l\u00e0m \u0111\u1eb9p, th\u1ea9m m\u1ef9<\/span><\/a><\/p>\n

C\u00e1ch t\u0103ng doanh s\u1ed1 cho ph\u00f2ng kh\u00e1m, b\u1ec7nh vi\u1ec7n v\u1eeba v\u00e0 nh\u1ecf (SMEs), startup<\/a><\/p>\n

K\u1ebft lu\u1eadn<\/b><\/h2>\n

L\u1ed1i s\u1ed1ng, gi\u00e1 tr\u1ecb v\u00e0 h\u00e0nh vi c\u0169ng nh\u01b0 t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n thay \u0111\u1ed5i theo th\u1eddi \u0111\u1ea1i, \u0111\u1ea1i d\u1ecbch v\u00e0 kh\u00ed h\u1eadu x\u00e3 h\u1ed9i \u0111\u00e3 \u0111\u1ea9y nhanh nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. <\/span>Market and Customer Research<\/span><\/a> d\u1ef1a tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u s\u1ebd gi\u1ea3i th\u00edch cho b\u1ea1n bi\u1ebft nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 d\u1eef li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 nhi\u1ec1u b\u01b0\u1edbc chuy\u1ec3n bi\u1ebfn m\u1edbi. Thay v\u00ec ch\u1ec9 ph\u00e1t tri\u1ec3n v\u00e0 ti\u00eau th\u1ee5 nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m nh\u1eadp ngo\u1ea1i. Ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 v\u00e0 \u0111ang d\u1ea7n quan t\u00e2m \u0111\u1ebfn m\u1ef9 ph\u1ea9m c\u00f3 ngu\u1ed3n g\u1ed1c Vi\u1ec7t Nam. Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u […]<\/p>","protected":false},"author":4,"featured_media":15159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[74,125],"tags":[656],"class_list":["post-15158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-viet-nam-insights","tag-insights-khach-hang",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15158"}],"version-history":[{"count":3,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15158\/revisions"}],"predecessor-version":[{"id":15296,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15158\/revisions\/15296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15159"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}