{"id":15146,"date":"2022-09-09T14:49:28","date_gmt":"2022-09-09T07:49:28","guid":{"rendered":"https:\/\/dtmconsulting.vn\/?p=15146"},"modified":"2023-11-21T15:32:44","modified_gmt":"2023-11-21T08:32:44","slug":"chien-luoc-khai-thac-phan-tich-du-lieu-trong-doanh-nghiep-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/dtmconsulting.vn\/en\/chien-luoc-khai-thac-phan-tich-du-lieu-trong-doanh-nghiep-tai-viet-nam\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c, ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u nh\u1eadn ra r\u1eb1ng d\u1eef li\u1ec7u c\u0169ng l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 v\u1ec1 m\u1eb7t d\u00e0i h\u1ea1n, nh\u01b0ng \u0111a ph\u1ea7n c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t hi\u1ec7n nay l\u1ea1i \u0111ang l\u00e3ng ph\u00ed l\u1ee3i \u00edch t\u1eeb nh\u1eefng d\u1eef li\u1ec7u n\u00e0y. S\u1ef1 l\u00e3ng ph\u00ed \u0111\u00f3 c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb nhi\u1ec1u nguy\u00ean nh\u00e2n nh\u01b0: ch\u01b0a nh\u1eadn ra \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u trong doanh nghi\u1ec7p, ch\u01b0a bi\u1ebft c\u00e1ch khai th\u00e1c d\u1eef li\u1ec7u, khai th\u00e1c d\u1eef li\u1ec7u ch\u01b0a hi\u1ec7u qu\u1ea3 m\u1eb7c d\u00f9 t\u1ed1n nhi\u1ec1u chi ph\u00ed \u0111\u1ea7u t\u01b0,v.v<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ee7a <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/\"><span style=\"font-weight: 400;\">ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong kinh doanh v\u00e0 marketing<\/span><\/a><span style=\"font-weight: 400;\"> l\u00e0 cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p th\u00f4ng tin nh\u1eb1m ra quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p. Nh\u1eefng th\u00f4ng tin s\u00e2u s\u1eafc n\u00e0y c\u00f3 th\u1ec3 gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd, ch\u1ee7 doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/customer-insight-la-gi\/\"><span style=\"font-weight: 400;\">insight kh\u00e1ch h\u00e0ng<\/span><\/a><span style=\"font-weight: 400;\"> ho\u1eb7c x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng, chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai,..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1eb7t kh\u00e1c, m\u1ed7i m\u1ed9t doanh nghi\u1ec7p th\u01b0\u1eddng mang nh\u1eefng m\u00e0u s\u1eafc, v\u1ea5n \u0111\u1ec1 kh\u00e1c nhau. V\u1eady n\u00ean, c\u00f3 th\u1ec3 c\u00f9ng 1 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0ng c\u00e1ch \u00e1p d\u1ee5ng c\u00f3 th\u1ec3 kh\u00e1c nhau ho\u1eb7c ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do m\u1ed7i doanh nghi\u1ec7p n\u00ean c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c d\u1eef li\u1ec7u kinh doanh hi\u1ec7u qu\u1ea3, tr\u00e1nh l\u00e3ng ph\u00ed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, DTM Consulting s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u1ebd nh\u1eb1m gi\u00fap b\u1ea1n gi\u1ea3m thi\u1ec3u r\u1ee7i ro khi ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u01a1 s\u1edf ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/span><\/p>\n<h2><b>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u (data analytics strategy) l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u (data analytics strategy) \u0111\u1ec1 c\u1eadp t\u1edbi nhi\u1ec1u y\u1ebfu t\u1ed1 v\u00e0 to\u00e0n di\u1ec7n, thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n t\u1eadp trung v\u00e0o vi\u1ec7c <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/\"><span style=\"font-weight: 400;\">ph\u00e2n t\u00edch d\u1eef li\u1ec7u (data analytics)<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-15149 aligncenter\" src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-300x171.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u\" width=\"300\" height=\"171\" srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-300x171.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-768x437.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-257x146.jpg 257w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-50x28.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1-132x75.jpg 132w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/Chien-luoc-phan-tich-du-lieu-1.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c m\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd c\u00e2n nh\u1eafc k\u1ef9:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00ean t\u1ef1 l\u00e0m hay \u0111i thu\u00ea \u0111\u01a1n v\u1ecb ph\u00e2n t\u00edch d\u1eef li\u1ec7u?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 n\u00ean \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 l\u01b0u tr\u1eef, qu\u1ea3n l\u00fd v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf (SMEs), startups v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf c\u00f3 c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<h2><b>T\u1ea1i sao m\u1ecdi doanh nghi\u1ec7p c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec b\u1eaft \u0111\u1ea7u v\u1edbi ch\u00ednh d\u1eef li\u1ec7u, c\u00e1c doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u \u0111ang s\u1eb5n c\u00f3 ho\u1eb7c c\u00f3 kh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 m\u00e0 l\u00e0 v\u1ec1 nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 c\u00e1ch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do \u0111\u00f3, n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n tr\u00e1nh b\u1ecb ch\u1ebft ch\u00ecm trong bi\u1ec3n d\u1eef li\u1ec7u, th\u00ec b\u1ea1n n\u00ean ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u00f4ng minh v\u00e0 khoa h\u1ecdc. <\/span><span style=\"font-weight: 400;\">Vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p n\u00f3i chung c\u0169ng nh\u01b0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing n\u00f3i ri\u00eang.<\/span><\/p>\n<h2><b>C\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p l\u00e0 x\u00e1c \u0111\u1ecbnh d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 nh\u1eefng k\u1ebf ho\u1ea1ch \u200b\u200b(d\u1ef1 \u00e1n) v\u00e0 ng\u00e2n s\u00e1ch n\u00e0o l\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u0111\u1ec3 n\u1eafm b\u1eaft c\u00e1c c\u01a1 h\u1ed9i gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<h3><b>Y\u1ebfu t\u1ed1 1 &#8211; M\u1ee5c ti\u00eau kinh doanh v\u00e0 marketing c\u1ee7a doanh nghi\u1ec7p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u c\u1ea7n gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u kinh doanh, marketing c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a vi\u1ec7c ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 m\u1ee5c ti\u00eau kinh doanh d\u00e0i h\u1ea1n, marketing c\u1ee7a doanh nghi\u1ec7p d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t nh\u00e0 marketing n\u00f3i chung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00f3i ri\u00eang.\u00a0<\/span><\/p>\n<h3><b>Y\u1ebfu t\u1ed1 2 &#8211; Ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 c\u00e1ch th\u1ee9c v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi s\u1ee9 m\u1ec7nh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, tr\u01b0\u1edbc ti\u00ean b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1ch b\u1ea1n d\u00f9ng d\u1eef li\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng m\u1ed9t s\u1ed1 d\u1eef li\u1ec7u cho m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau v\u00e0 c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u kh\u00e1c nhau cho nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15150 aligncenter lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/analytics-300x200.jpg\" alt=\"analytics\" width=\"300\" height=\"200\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/analytics-300x200.jpg 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/analytics-768x512.jpg 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/analytics-219x146.jpg 219w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/analytics-50x33.jpg 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/analytics-112x75.jpg 112w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2022\/09\/analytics.jpg 1000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c b\u1ea1n mu\u1ed1n l\u00e0m g\u00ec v\u1edbi d\u1eef li\u1ec7u, b\u01b0\u1edbc ti\u1ebfp theo, b\u1ea1n c\u00f3 th\u1ec3 suy ngh\u0129 \u0111\u1ebfn vi\u1ec7c t\u00ecm ngu\u1ed3n cung \u1ee9ng v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra \u1edf ph\u00eda tr\u00ean.\u00a0<\/span><\/p>\n<p><strong>&gt;&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/data-analysis-la-gi-hoc-phan-tich-du-lieu-voi-ngon-ngu-r\/#23_Tai_tep_du_lieu\">Data analytics l\u00e0 g\u00ec? H\u1ecdc ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1edbi ng\u00f4n ng\u1eef R<\/a> &#8211; DTM Consulting<\/strong><\/p>\n<h3><b>Y\u1ebfu t\u1ed1 3 &#8211; Ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a d\u1eef li\u1ec7u, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i trau d\u1ed3i c\u00e1c k\u1ef9 n\u0103ng nh\u1ea5t \u0111\u1ecbnh. C\u00f3 hai c\u00e1ch ch\u00ednh \u0111\u1ec3 ph\u00e1t tri\u1ec3n ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n: ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 th\u1ef1c s\u1ef1 am hi\u1ec3u c\u0169ng nh\u01b0 n\u1eafm r\u00f5 chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng nh\u1ea5t \u0111\u1ecbnh th\u00fac \u0111\u1ea9y t\u00e0i n\u0103ng n\u1ed9i b\u1ed9 c\u1ee7a b\u1ea1n v\u00e0 thu\u00ea \u0111\u01a1n v\u1ecb b\u00ean ngo\u00e0i ph\u00e2n t\u00edch d\u1eef li\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady<\/span> <a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-du-lieu-trong-kinh-doanh-va-marketing\/#Cach_phan_tich_du_lieu_cho_moi_doanh_nghiep\"><span style=\"font-weight: 400;\">n\u00ean t\u1ef1 l\u00e0m hay \u0111i thu\u00ea \u0111\u01a1n v\u1ecb ph\u00e2n t\u00edch d\u1eef li\u1ec7u?<\/span><\/a><span style=\"font-weight: 400;\"> \u0110i\u1ec1u n\u00e0y c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. DTM Consulting ch\u00fang t\u00f4i t\u1ef1 h\u00e0o l\u00e0 \u0111\u01a1n v\u1ecb c\u00f3 \u0111\u1ed9i ng\u0169 chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 kinh nghi\u1ec7m t\u01b0 v\u1ea5n cho c\u00e1c c\u00f4ng ty l\u1edbn trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c th\u1ef1c tr\u1ea1ng c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf t\u1ea1i Vi\u1ec7t Nam c\u00f2n h\u1ea1n ch\u1ebf v\u1ec1 ng\u00e2n s\u00e1ch. Hi\u1ec7n t\u1ea1i, nh\u1eb1m h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u00e0 startups t\u1ea1i Vi\u1ec7t Nam <\/span><span style=\"font-weight: 400;\">c\u00f3 c\u01a1 h\u1ed9i khai th\u00e1c v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n d\u1eef <\/span><span style=\"font-weight: 400;\">li\u1ec7u c\u00f3 s\u1eb5n c\u0169ng nh\u01b0 gia t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">DTM Consulting ch\u00fang t\u00f4i \u0111\u00e3 x\u00e2y d\u1ef1ng g\u00f3i <\/span><a href=\"https:\/\/dtmconsulting.vn\/en\/phan-tich-marketing\/\"><span style=\"font-weight: 400;\">d\u1ecbch v\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/span><\/a><span style=\"font-weight: 400;\"> v\u1edbi chi ph\u00ed t\u1ed1i thi\u1ec3u, <a href=\"https:\/\/dtmconsulting.vn\/en\/toi-uu-hoa-ngan-sach-marketing\/\">t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing<\/a>, n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho nh\u00f3m doanh nghi\u1ec7p n\u00e0y.\u00a0<\/span><\/p>\n<h3><b>Y\u1ebfu t\u1ed1 4 &#8211; C\u00e1ch th\u1ee9c chuy\u1ec3n d\u1eef li\u1ec7u th\u00e0nh th\u00f4ng tin chi ti\u1ebft (insight) \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u n\u00ean cung c\u1ea5p c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng ph\u00e2n t\u00edch \u0111\u1ec3 tr\u00edch xu\u1ea5t th\u00f4ng tin chi ti\u1ebft quan tr\u1ecdng v\u1ec1 kinh doanh v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p. Nh\u1eefng c\u00f4ng ty c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o Excel, email ho\u1eb7c c\u00f4ng c\u1ee5 kh\u00e1c mi\u1ec5n ph\u00ed c\u00f3 s\u1eb5n \u0111\u1ec3 bi\u1ebfn d\u1eef li\u1ec7u th\u00e0nh th\u00f4ng tin chi ti\u1ebft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u l\u00e0m cho d\u1eef li\u1ec7u \u201ctr\u00f4ng \u0111\u1eb9p m\u1eaft\u201d, nh\u01b0ng quan tr\u1ecdng h\u01a1n l\u00e0 l\u00e0m cho d\u1eef li\u1ec7u d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 di\u1ec5n gi\u1ea3i h\u01a1n. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t khi l\u1ef1a ch\u1ecdn c\u00f4ng c\u1ee5 tr\u1ef1c quan h\u00f3a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>H\u00ecnh dung:<\/b><span style=\"font-weight: 400;\"> B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n ra c\u00e1c xu h\u01b0\u1edbng, r\u1ee7i ro v\u00e0 khuy\u1ebfn ngh\u1ecb, v,v trong qu\u00e1 tr\u00ecnh di\u1ec5n gi\u1ea3i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed5ng quan:<\/b><span style=\"font-weight: 400;\"> Trang t\u1ed5ng quan n\u00ean tr\u00ecnh b\u00e0y b\u1ed1i c\u1ea3nh c\u1ee7a c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 d\u1ef1 \u0111o\u00e1n l\u1ed9 tr\u00ecnh \u0111i\u1ec1u tra v\u00e0 ch\u1ea9n \u0111o\u00e1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quy\u1ec1n truy c\u1eadp v\u00e0 m\u1ee9c \u0111\u1ed9 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u:<\/b><span style=\"font-weight: 400;\"> Ai c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u n\u00e0o? D\u1eef li\u1ec7u khi ph\u00e2n t\u00edch c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt an to\u00e0n hay kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u1ee9c \u0111\u1ed9 chi ti\u1ebft c\u1ee7a d\u1eef li\u1ec7u:<\/b><span style=\"font-weight: 400;\"> C\u00f3 th\u1ec3 cung c\u1ea5p, di\u1ec5n gi\u1ea3i m\u1ee9c \u0111\u1ed9 chi ti\u1ebft d\u1eef li\u1ec7u ph\u00f9 h\u1ee3p cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng. M\u1ed9t nh\u00e0 ph\u00e2n t\u00edch c\u00f3 th\u1ec3 c\u1ea7n nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft h\u01a1n m\u1ed9t gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 c\u1ea7n kh\u1ea3 n\u0103ng \u0111i s\u00e2u c\u1ee7a d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/khao-sat-trai-nghiem-khach-hang\/\">Kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 M\u1eabu b\u1ea3ng c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t<\/a><\/strong><\/p>\n<h3><b>Y\u1ebfu t\u1ed1 5-\u00a0 C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 c\u1ee7a doanh nghi\u1ec7p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L\u1eddi khuy\u00ean \u0111\u1ea7u ti\u00ean c\u1ee7a DTM Consulting ch\u00fang t\u00f4i l\u00e0: \u0110\u1eebng b\u1ecb cu\u1ed1n v\u00e0o nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o th\u1ed5i ph\u1ed3ng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t; n\u00ean t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau kinh doanh v\u00e0 marketing \u200b\u200bc\u1ee7a b\u1ea1n. X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn, v\u00ec v\u1eady \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u quan tr\u1ecdng n\u00ean xem x\u00e9t:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 nhu c\u1ea7u ph\u00e2n t\u00edch \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 c\u00e1c k\u1ef9 n\u0103ng v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng k\u1ef9 thu\u1eadt \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1eef li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n ho\u1eb7c \u01b0\u1edbc t\u00ednh kh\u00f4ng? N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua t\u1eeb d\u1eef li\u1ec7u xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u00ean th\u1ee9 ba ho\u1eb7c d\u1eef li\u1ec7u kinh t\u1ebf v\u0129 m\u00f4 kh\u00f4ng?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n s\u1ebd cung c\u1ea5p ho\u1eb7c c\u1ea5p quy\u1ec1n truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u nh\u01b0 th\u1ebf n\u00e0o? C\u00e1c b\u00e1o c\u00e1o s\u1ebd l\u00e0 b\u00e1o c\u00e1o pixel ho\u00e0n h\u1ea3o (c\u00f3 th\u1ec3 in \u0111\u01b0\u1ee3c) hay c\u00e1c b\u00e1o c\u00e1o s\u1ebd cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi d\u1eef li\u1ec7u? v.v<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1ea5t c\u1ea3 nh\u1eefng c\u00e2n nh\u1eafc n\u00e0y n\u00ean \u0111\u1eb7t ra khi x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n. V\u00e0, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p, c\u00e0ng t\u00ednh \u0111\u1ebfn nhi\u1ec1u y\u00eau c\u1ea7u v\u00e0 nhu c\u1ea7u trong t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n, th\u00ec gi\u1ea3i ph\u00e1p th\u1ef1c s\u1ef1 s\u1ebd h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10112 lazyload\" data-src=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-mem-Power-BI-300x201.png\" alt=\"Ph\u1ea7n m\u1ec1m Power BI\" width=\"600\" height=\"401\" data-srcset=\"https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-mem-Power-BI-300x201.png 300w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-mem-Power-BI-768x514.png 768w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-mem-Power-BI-218x146.png 218w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-mem-Power-BI-50x33.png 50w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-mem-Power-BI-112x75.png 112w, https:\/\/dtmconsulting.vn\/wp-content\/uploads\/2020\/02\/phan-mem-Power-BI.png 791w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/401;\" \/><\/p>\n<p><strong>&gt;&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/dtmconsulting.vn\/en\/cac-phan-mem-duoc-su-dung-trong-phan-tich-du-lieu-nghien-cuu-thi-truong\/#4-Cac_phan_mem_khac\">C\u00e1c ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u\u00a0<\/a><\/strong><\/p>\n<h3><b>Y\u1ebfu t\u1ed1 06 &#8211;\u00a0 Qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u trong doanh nghi\u1ec7p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n, n\u00f3 k\u00e8m theo ngh\u0129a v\u1ee5 ph\u00e1p l\u00fd v\u00e0 quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 t\u1ed5 ch\u1ee9c n\u00e0o s\u1edf h\u1eefu d\u1eef li\u1ec7u, c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt trong chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u.<\/span><\/p>\n<h3><b>Y\u1ebfu t\u1ed1 7 &#8211; Quy tr\u00ecnh qu\u1ea3n tr\u1ecb d\u1eef li\u1ec7u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Thi\u1ebft l\u1eadp quy tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n, ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, c\u00e2n \u0111\u1ed1i c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft. Ngo\u00e0i ra, vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3, c\u0169ng nh\u01b0 c\u00f3 c\u00e1c ph\u01b0\u01a1ng \u00e1n ph\u00f2ng ng\u1eeba r\u1ee7i ro.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c v\u00e0 li\u1ec7u c\u00f3 c\u1ea7n s\u1ef1 tr\u1ee3 gi\u00fap t\u1eeb b\u00ean ngo\u00e0i hay kh\u00f4ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0 duy tr\u00ec vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u hay kh\u00f4ng.v.v<\/span><\/li>\n<\/ul>\n<h2><b>K\u1ebft lu\u1eadn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi l\u0129nh v\u1ef1c. Gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u ng\u00e2n s\u00e1ch, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng hi\u1ec7u qu\u1ea3 kinh doanh, gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 marketing \u0111\u00e3 \u0111\u1eb7t ra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, DTM Consulting c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) v\u00e0 startups trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 quy tr\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u.<\/span><\/p>\n<p>Xem th\u00eam: D\u1ecbch v\u1ee5 <strong><a href=\"https:\/\/dtmconsulting.vn\/en\/tu-van-nghien-cuu-thi-truong\/\">T\u01af V\u1ea4N PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U<\/a><\/strong> c\u1ee7a DTM Consulting ch\u00fang t\u00f4i!<\/p>","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u nh\u1eadn ra r\u1eb1ng d\u1eef li\u1ec7u c\u0169ng l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 v\u1ec1 m\u1eb7t d\u00e0i h\u1ea1n, nh\u01b0ng \u0111a ph\u1ea7n c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t hi\u1ec7n nay l\u1ea1i \u0111ang l\u00e3ng ph\u00ed l\u1ee3i \u00edch t\u1eeb nh\u1eefng d\u1eef li\u1ec7u n\u00e0y. S\u1ef1 l\u00e3ng ph\u00ed \u0111\u00f3 c\u00f3 th\u1ec3 xu\u1ea5t ph\u00e1t t\u1eeb nhi\u1ec1u nguy\u00ean [&hellip;]<\/p>","protected":false},"author":4,"featured_media":15147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[128,74],"tags":[652],"class_list":["post-15146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se-kien-thuc","category-blog","tag-phan-tich-du-lieu-tag",""],"_links":{"self":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/comments?post=15146"}],"version-history":[{"count":6,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15146\/revisions"}],"predecessor-version":[{"id":16502,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/posts\/15146\/revisions\/16502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media\/15147"}],"wp:attachment":[{"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/media?parent=15146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/categories?post=15146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dtmconsulting.vn\/en\/wp-json\/wp\/v2\/tags?post=15146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}